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	<title type="text">Social Media Corner</title>
	<subtitle type="text">A recap on the IABC-Kentucky Monthly Social Media Topic</subtitle>

	<updated>2008-04-11T18:16:33Z</updated>

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		<entry>
		<author>
			<name>Aaron Marshall</name>
						<uri>http://socialmedia.x.iabc.com</uri>
					</author>
		<title type="html"><![CDATA[Twitter: Mass Communication 140 Characters at a Time]]></title>
		<link rel="alternate" type="text/html" href="http://socialmedia.x.iabc.com/2008/04/11/twitter-mass-communication-140-characters-at-a-time/" />
		<id>http://socialmedia.x.iabc.com/2008/04/11/twitter-mass-communication-140-characters-at-a-time/</id>
		<updated>2008-04-11T18:16:33Z</updated>
		<published>2008-04-11T18:12:51Z</published>
		<category scheme="http://socialmedia.x.iabc.com" term="Communication" /><category scheme="http://socialmedia.x.iabc.com" term="Education" /><category scheme="http://socialmedia.x.iabc.com" term="IABCKY" /><category scheme="http://socialmedia.x.iabc.com" term="New Technology" /><category scheme="http://socialmedia.x.iabc.com" term="Social Media" /><category scheme="http://socialmedia.x.iabc.com" term="Social Networking" /><category scheme="http://socialmedia.x.iabc.com" term="Text Messaging" /><category scheme="http://socialmedia.x.iabc.com" term="Mobile Social Network" /><category scheme="http://socialmedia.x.iabc.com" term="Mobile Web" /><category scheme="http://socialmedia.x.iabc.com" term="Social Networks" /><category scheme="http://socialmedia.x.iabc.com" term="Twitter" />		<summary type="html"><![CDATA[Social networks up to this point have had several major shortcomings: Substantial time investment to get even a semi completed profile. Too many features to fiddle with. Distasteful advertisements. Difficult to maintain current information. Must be at a computer to update. Hard to get non-tech savvy people to join. The Solution: Twitter &#8211; Social Networking [...]]]></summary>
		<content type="html" xml:base="http://socialmedia.x.iabc.com/2008/04/11/twitter-mass-communication-140-characters-at-a-time/"><![CDATA[<p><code><p><a href="http://socialmedia.x.iabc.com/2008/04/11/twitter-mass-communication-140-characters-at-a-time/"><em>Click here to view the embedded video.</em></a></p></code></p>
<h3>Social networks up to this point have had several major shortcomings:</h3>
<ul>
<li>Substantial time investment to get even a semi completed profile.</li>
<li>Too many features to fiddle with.</li>
<li>Distasteful advertisements.</li>
<li>Difficult to maintain current information.</li>
<li>Must be at a computer to update.</li>
<li>Hard to get non-tech savvy people to join.</li>
</ul>
<h3>The Solution: <a href="http://twitter.com/">Twitter</a> &#8211; Social Networking for Busy and Non-Tech Savvy People</h3>
<p>Twitter works on a model of speed and simplicity. Rather than trying to pack a whole bunch of features that we don’t have time to use, Twitter<a href="http://twitter.com/"><img src="http://aaronmarshall.files.wordpress.com/2007/10/twitter.png" align="right" border="0" height="49" width="210" /></a> focuses on the simple and surprisingly important question of “What are you doing right now?” I originally thought this was a lame idea, until I realized that seeing what people are doing is what I use social networks for. Twitter simply simplified things.</p>
]]></content>
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	</entry>
		<entry>
		<author>
			<name>Aaron Marshall</name>
						<uri>http://socialmedia.x.iabc.com</uri>
					</author>
		<title type="html"><![CDATA[TubeMogul: Distribute and Track Video Across Multiple Video Sharing Websites in One Place]]></title>
		<link rel="alternate" type="text/html" href="http://socialmedia.x.iabc.com/2008/03/13/tubemogul-distribute-and-track-video-across-multiple-video-sharing-websites-in-one-place/" />
		<id>http://socialmedia.x.iabc.com/2008/03/13/tubemogul-distribute-and-track-video-across-multiple-video-sharing-websites-in-one-place/</id>
		<updated>2008-03-13T19:23:56Z</updated>
		<published>2008-03-13T19:20:26Z</published>
		<category scheme="http://socialmedia.x.iabc.com" term="Education" /><category scheme="http://socialmedia.x.iabc.com" term="New Technology" /><category scheme="http://socialmedia.x.iabc.com" term="Social Media" /><category scheme="http://socialmedia.x.iabc.com" term="Video Sharing" /><category scheme="http://socialmedia.x.iabc.com" term="IABC" /><category scheme="http://socialmedia.x.iabc.com" term="TubeMogul" /><category scheme="http://socialmedia.x.iabc.com" term="Video Analytics" /><category scheme="http://socialmedia.x.iabc.com" term="Video Distribution" /><category scheme="http://socialmedia.x.iabc.com" term="YouTube" />		<summary type="html"><![CDATA[Everyone talks about uploading a video to YouTube, but what about the other 100 popular video sharing websites? TubeMogul has simplified this for communicators. Using TubeMoguls service you are now able to upload, tag and describe a video ONCE and have it go to multiple prominent video sharing websites. It also gives you a way [...]]]></summary>
		<content type="html" xml:base="http://socialmedia.x.iabc.com/2008/03/13/tubemogul-distribute-and-track-video-across-multiple-video-sharing-websites-in-one-place/"><![CDATA[<p align="left"><a href="http://www.tubemogul.com/"><img src="http://socialmedia.x.iabc.com/files/2008/03/tube-mogul.jpg" alt="TubeMogul" align="left" /></a>Everyone talks about uploading a video to YouTube, but what about the other 100 popular video sharing websites? TubeMogul has simplified this for communicators. Using TubeMoguls service you are now able to upload, tag and describe a video <em>ONCE</em> and have it go to multiple prominent video sharing websites. It also gives you a way to <em>measure the success</em> of your videos from one easy dashboard. This is incredibly efficient if you are distributing video online and want maximum results.</p>
<p><code><p><a href="http://socialmedia.x.iabc.com/2008/03/13/tubemogul-distribute-and-track-video-across-multiple-video-sharing-websites-in-one-place/"><em>Click here to view the embedded video.</em></a></p></code></p>
]]></content>
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	</entry>
		<entry>
		<author>
			<name>Aaron Marshall</name>
						<uri>http://socialmedia.x.iabc.com</uri>
					</author>
		<title type="html"><![CDATA[Upload Photos to the Web Directly from Your Camera!]]></title>
		<link rel="alternate" type="text/html" href="http://socialmedia.x.iabc.com/2008/03/13/upload-photos-to-the-web-directly-from-your-camera/" />
		<id>http://socialmedia.x.iabc.com/2008/03/13/upload-photos-to-the-web-directly-from-your-camera/</id>
		<updated>2008-03-13T19:08:26Z</updated>
		<published>2008-03-13T19:08:26Z</published>
		<category scheme="http://socialmedia.x.iabc.com" term="New Technology" /><category scheme="http://socialmedia.x.iabc.com" term="Photo Sharing" /><category scheme="http://socialmedia.x.iabc.com" term="Social Media" /><category scheme="http://socialmedia.x.iabc.com" term="Eye-Fi" /><category scheme="http://socialmedia.x.iabc.com" term="Flickr" /><category scheme="http://socialmedia.x.iabc.com" term="IABC" /><category scheme="http://socialmedia.x.iabc.com" term="Photos" /><category scheme="http://socialmedia.x.iabc.com" term="Video" /><category scheme="http://socialmedia.x.iabc.com" term="Wireless" />		<summary type="html"><![CDATA[The Eye-Fi is a storage card for digital cameras that uploads photos directly to your home computer and to popular photo sharing websites without ever having to plug your camera in. This marks a big step towards photo and video devices becoming highly integrated with the web and relying less on having more storage. A [...]]]></summary>
		<content type="html" xml:base="http://socialmedia.x.iabc.com/2008/03/13/upload-photos-to-the-web-directly-from-your-camera/"><![CDATA[<p align="right"><a href="http://www.eye.fi/"><img src="http://socialmedia.x.iabc.com/files/2008/03/eyefi-logo.jpg" alt="Eye-Fi" align="left" /></a></p>
<p align="left">The <a href="http://www.eye.fi/">Eye-Fi</a> is a storage card for digital cameras that uploads photos directly to your home computer and to popular photo sharing websites without ever having to plug your camera in.</p>
<p align="left"><em>This marks a big step towards photo and video devices becoming highly integrated with the web and relying less on having more storage.</em></p>
<p><a href="http://www.flickr.com/photos/24654874@N06/2331498250/" title="LuncheonPhoto"><img src="http://socialmedia.x.iabc.com/files/2008/03/luncheon-photo2.jpg" alt="LuncheonPhoto" align="left" /></a></p>
<h2>A photo can now reach thousands of people in seconds from a personal digital camera&#8230;</h2>
]]></content>
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	</entry>
		<entry>
		<author>
			<name>Aaron Marshall</name>
						<uri>http://socialmedia.x.iabc.com</uri>
					</author>
		<title type="html"><![CDATA[Dont Text &amp; Drive! Sign-Up for Jott]]></title>
		<link rel="alternate" type="text/html" href="http://socialmedia.x.iabc.com/2008/02/14/dont-text-drive-sign-up-for-jott/" />
		<id>http://socialmedia.x.iabc.com/2008/03/06/dont-text-drive-sign-up-for-jott/</id>
		<updated>2008-03-06T18:49:00Z</updated>
		<published>2008-02-14T16:23:07Z</published>
		<category scheme="http://socialmedia.x.iabc.com" term="New Technology" /><category scheme="http://socialmedia.x.iabc.com" term="Text Messaging" /><category scheme="http://socialmedia.x.iabc.com" term="Mobile Marketing" /><category scheme="http://socialmedia.x.iabc.com" term="SMCKY" /><category scheme="http://socialmedia.x.iabc.com" term="SMS" /><category scheme="http://socialmedia.x.iabc.com" term="Social Media" /><category scheme="http://socialmedia.x.iabc.com" term="Transcription" />		<summary type="html"><![CDATA[Jott is a web technology that allows you to call a phone number and send transcribed text messages and emails with your voice. There are countless applications for Jott, and it is becoming quite popular.]]></summary>
		<content type="html" xml:base="http://socialmedia.x.iabc.com/2008/02/14/dont-text-drive-sign-up-for-jott/"><![CDATA[<p><a href="http://jott.com/"><img src="http://socialmedia.x.iabc.com/files/2008/03/jottlogo_200x100.gif" alt="business communication louisville" align="right" /></a>Jott is a web technology that allows you to call a phone number and send transcribed text messages and emails with your voice. There are <a href="http://jott.com/jott/experience-messaging.html">countless applications</a> for Jott, and it is becoming quite popular.</p>
]]></content>
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	</entry>
		<entry>
		<author>
			<name>Aaron Marshall</name>
						<uri>http://socialmedia.x.iabc.com</uri>
					</author>
		<title type="html"><![CDATA[Social Media Staples]]></title>
		<link rel="alternate" type="text/html" href="http://socialmedia.x.iabc.com/2008/01/10/7/" />
		<id>http://socialmedia.x.iabc.com/2008/03/06/7/</id>
		<updated>2008-03-06T18:51:09Z</updated>
		<published>2008-01-10T16:19:24Z</published>
		<category scheme="http://socialmedia.x.iabc.com" term="Education" /><category scheme="http://socialmedia.x.iabc.com" term="New Technology" /><category scheme="http://socialmedia.x.iabc.com" term="Social Media" /><category scheme="http://socialmedia.x.iabc.com" term="Delicious" /><category scheme="http://socialmedia.x.iabc.com" term="Educational" /><category scheme="http://socialmedia.x.iabc.com" term="Netvibes" /><category scheme="http://socialmedia.x.iabc.com" term="RSS" /><category scheme="http://socialmedia.x.iabc.com" term="Social Bookmarking" />		<summary type="html"><![CDATA[There is a mountain of great tools and technologies that can be found online today, the key is to learn what I call the “Social Media Staples”. The staples are foundational tools that once learned make understanding and engaging the rest of the web much easier. Let me re-emphasize this, if you learn these “Social [...]]]></summary>
		<content type="html" xml:base="http://socialmedia.x.iabc.com/2008/01/10/7/"><![CDATA[<p>There is a mountain of great tools and technologies that can be found online today, the key is to learn what I call the “Social Media Staples”. The staples are foundational tools that once learned make understanding and engaging the rest of the web much easier.</p>
<p><img src="http://socialmedia.x.iabc.com/files/2008/03/rss-delicious.png" alt="internal external communication louisville ky" /></p>
<p><em>Let me re-emphasize this, if you learn these “Social Media Staples” learning other tools and technologies will be much less difficult.</em></p>
<h3>RSS In Plain English</h3>
<p><code><p><a href="http://socialmedia.x.iabc.com/2008/01/10/7/"><em>Click here to view the embedded video.</em></a></p></code></p>
<h3>Social Bookmarking In Plain English</h3>
<p><code><p><a href="http://socialmedia.x.iabc.com/2008/01/10/7/"><em>Click here to view the embedded video.</em></a></p></code></p>
]]></content>
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