The Social Media Jedi Blog

Social Media in 6 Seconds...

Tue, 23 Dec 2014 04:21:53 +0100

Could I demonstrate how to use various social media platforms using the 6 second format of Vine in...

Take That, Typo! How to Edit Your Instagram Captions

Mon, 01 Dec 2014 10:02:57 +0100

Have you ever wanted to correct or edit an Instagram post? Now you can. Instagram have listened to...

LuxLive Event - Social Media Empowered!

Sun, 23 Nov 2014 17:47:00 +0100

I attended the LuxLive 2014 event last week, located at the ExCel in London. I observed how the...

Ello... Hype Or The Next Big Thing?

Mon, 06 Oct 2014 03:00:46 +0200

Say Ello…Ello is here, and many want to have it, although many do not know what it is...

The Power Of Radian6 Search While On The Go

Sun, 21 Sep 2014 05:21:00 +0200

Radian6 Quick Search Goes Mobile Radian6 has now introduced “Quick search” into the...

Pinterest Analytics. Find your audience, Refine your strategy

Sun, 14 Sep 2014 14:48:00 +0200

A scattered landscape. There have been many Pinterest analytics tools over the last few years...

Social Media Moderation - "Let People Be People"

Sun, 17 Aug 2014 14:02:00 +0200

Social media moderation is very crucial for brands. Get it wrong and your brand will be talked...

The NEW Foursquare - Finding places you'll love!

Thu, 07 Aug 2014 11:10:00 +0200

The NEW Foursquare - Finding places you’ll love! The all new Foursquare app is with us. I...

5 Ways The Facebook Pages App Can Increase Your Productivity

Wed, 06 Aug 2014 03:31:00 +0200

The latest update to the Facebook Pages app finally enables it to truly mange all your Facebook...

LinkedIn member to LinkedIn Jedi status

Sat, 07 Jun 2014 18:59:00 +0200

LinkedIn is the world’s largest professional network with nearly 300 million members in over 200...

Geo target tweets with HootSuite

Fri, 30 May 2014 17:34:00 +0200

Geo target tweets with HootSuite Have you ever wanted to geo target tweets in a similar way to how...

Think You're Cut Out for Doing Social Selling?

Sat, 24 May 2014 16:02:00 +0200

Social selling defined Could social selling be the secret jewel for companies, especially B2B?...

8 Things Spock Would Say About Social Media Catalysts

Sat, 17 May 2014 17:39:00 +0200

I love being a catalyst for new things. I have been a catalyst in the companies I have worked for...

Darth Vader's Guide to measuring LinkedIn Success

Mon, 24 Mar 2014 03:57:00 +0100

Darth Vader’s Guide to measuring LinkedIn Success LinkedIn is the world’s largest...

The Dummies’ Social Media Guide to Thought Leadership Portals

Mon, 17 Mar 2014 00:06:00 +0100

(Click for a larger image version) The Dummies’ Social Media Guide to Thought Leadership...

inside-social: Interpreting Social Data: Delight, don’t...

Sun, 23 Feb 2014 21:18:00 +0100

inside-social:

Interpreting Social Data: Delight, don’t aggravate consumers with your ‘insights’

Posted by: Pete Holley, TBG’s Head of Research

As the data revolution takes hold, marketers are getting more interested in concepts like correlation in order to interpret consumer buying behaviour. However, as Pete Holley, TBG’s Head of Research, explains, correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.

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Correlation is a measure of the association between two (or more) things. It’s quantified using correlation co-efficients. A correlation of 1 means there’s a perfect straight-line relationship between your two variables, so that if one increases, the other increases by the same amount:

“Ultimately, the only way to predict future events is to study how known past events manifested. The grey area between correlation and causation may not matter as much if you can prove that event A is usually followed by event B. You will never be right 100 percent of the time, but then again, what predictions are? The problem with Social Data is also a problem for “big data”: A lack of context can easily skew results. Thoughtful analysis can tell us a lot, but only if context asks the right questions. Brands that do this well will delight consumers, but those that get it wrong will aggravate them. For everyone’s sake, it’s critical to stay on the right side of the Delight-Aggravate continuum"

I am a social media strategist, blogger and speaker about social media marketing. This blog is a fun outlet for me to talk about new trends and applications, especially helpful if you are new to Social media. Subscribe and learn about how to use and adopt Social media for Marketing, and keep up with the latest news. I am also the Head of Social Media for Philips Lighting. I am active with strategy development, activation, governance, projects and educational training activities for all aspects of social media within Philips Lighting. I have been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales. In addition to this blog, I tweet daily on two Twitter accounts, have two Facebook pages, Google+, Pinterest, So.cl, Instagram, and participate in many other social networks.

Connect with me via: Twitter | Google+ | LinkedIn | Facebook fan page | SlideShare

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New Klout is out, but has it improved?

Fri, 07 Feb 2014 00:52:00 +0100

New Klout is out, but has it improved? On the 6th Feb 2014 the new Klout was launched with the...

10 Years Of Facebook

Wed, 05 Feb 2014 05:26:06 +0100

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