Facebook recorded in it’s 4th quarter report that their mobile website was being accessed by around 680 million active monthly users. This is just under 65% of the total active monthly users of Facebook. With more than half of Facebook users connecting via mobile, can you afford not to have a mobile friendly Facebook marketing strategy???

Here are the 3 top tips to make sure your Facebook marketing is mobile friendly…

1. Target Your Ads To Mobile

It sounds simple enough, but there are still so many companies out there that don’t use this simple technique.

When setting up Facebook ads, you have the option to target mobile users (in the audience/interests area), even down to target what operating system they are using (iOS or Android).

This means that when people are checking their Facebook newsfeed on their mobiles, your ads have the opportunity to be in front of them in the form of sponsored stories. This is vital if you want to stay top of mind and grow your fan base.

People are definitely starting to catch onto this method, however mobile still only contributes less than 25% of the revenue for Facebook advertising.

2. Mobile Compatible Apps

Do you get annoyed when you find an awesome Facebook competition, try and access it from you mobile… and it doesnt work? Well this is a common frustration amongst many Facebook users at the moment. Many companies are using third party app builders and not checking if they are mobile compatible first. This means that you are running your Facebook competitions and promotions (and other apps) to only half the audience that is possible. You can avoid creating this frustration of your users and also increase your results by making sure all of your apps (for competitions and all other things) are compatible with mobile devices!

3. Test Test Test!

There is no one strategy that works for everyone. You must remember to test everything that you do. Test your ads and see what result you get from mobile versus desktop. Test you apps and make sure they work across all mobile devices/operating systems. Test your creative and messages to see what gets the most engagement. TEST TEST TEST!!! If you are constantly testing and measuring, you have a much better chance of continual improvement!No Tags

Have you ever been to visit a friend who owned a pet? Unless you’re afraid of animals due to past experiences or it’s a vicious rodent, I have no doubt in my mind the first thing you would do is go over to pat and see if it likes you. Humans have natural fascination and love towards animals and a tendency to play with them for several reasons:

1. They show without a doubt what their feelings are towards us, and if it’s happy, we’ll know about it;
2. They are never deceitful and/or harmful to us in anyway, unless threatened or trained that way;
3. They show us affection and love, even if they don’t speak it;
4. They make us happy.

So how does this translate to the online and digital world? How can it add any value to your brand if it has nothing to do with animals?

Depending on your brand and messaging it might be tough, but not impossible. One way is to find a comparison worth making between your brand and whatever animal you decide to pit it against – it can be a humourous, competitive or serious comparison. For example comparing a brand of car to a horse is quite a simple one. Or a bird to a plane. This should spark discussion and conversation.

Another way you can use animals for your brand is to leverage the ease of sharing in social media to extend your reach. Everyday consumers are looking for things to entertain themselves with and videos on social media are great time killers. If your brand can be the brand that provides this type of content chances are that the video will be shared by people who are already fans of your brand to their friends, thereby increasing your brand awareness. It doesn’t necessarily need to be made by your brand you just have to be the one to find and share it. >

One great example of how a brand used an animal was a mobile carrier in the UK. How did a mobile carrier manage to associate themselves with an animal? This video featured a shetland pony dancing to the Fleetwood Mac song “Everywhere”, that keeps you captivated all the way to the message at the end of the ad which was “Silly stuff. It matters.” – a strong association with videos on the internet and streaming them your mobile phone! Through the ease of social media this was rapidly shared on the internet and at the time of writing garnered 6million views.

Have you ever thought about using an animal in any content that you’ve created? Why didn’t you use it? or if you did use an animal in your campaign, what results did you see?

I challenge you to associate your brand with an animal, or in your next campaign message think about how you can incorporate the use of an animal. We’d love to see and hear about the results!No Tags

We have all heard this saying before. And it is true… now more than ever. With content playing such a key role in all forms of online marketing – from SEO to social – you really need to make sure your content stands out and makes an impact.

The average person has an attention span of 8 seconds. This means you have a very short window to grab someone’s attention and engage with them through your content.

How can you get someone’s attention that quickly? Well firstly, you need to start with the visuals. Make sure it stands out and makes an impact visually. Blurry images, low quality video etc won’t fly in such a competitive online space these days. Make your main points stand out by bolding them and bringing them to the foreground. Also, remember to start with the conclusion and main point. This will be the hook you need to get the users attention and you can elaborate after this. Finally, remember the average user only reads around 20% of a webpage these days. This means that the days of long winded, text heavy content is dead. Short, sharp, bold content is what is needed to really make it effective and to engage with your users.

Red Rocket Media have managed to put together a cool infographic with more info on the topic.

No Tags