http://www.socialmediaexaminer.com Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Wed, 19 Jun 2013 18:52:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) Social Media Examiner Helping you navigate the social media jungle. social,media,marketing,examiner,mike,michael,stelzner,business,tips,podcast,news http://www.socialmediaexaminer.com/category/podcast-episodes/http://www.socialmediaexaminer.com/wp-content/uploads/2012/07/podcast_SMM_150c.jpg mike@socialmediaexaminer.comMichael Stelzner: Experts help you improve your social media marketing, content marketing and much more!http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/ http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/#comments Fri, 14 Jun 2013 10:00:21 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=39538 http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/feed/ 4 cynthia sanchez,instructographic,market research,michael stelzner,morguefile,picmonkey,pinleague,pinterest,pinterest for business,pinterest marketing,podcast,social media marketing podcast Do you use Pinterest for business? - Are you wondering how your business can benefit from Pinterest? - To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podc... Do you use Pinterest for business?Are you wondering how your business can benefit from Pinterest?To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people.You'll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Pinterest for Business How did Pinterest grab you?When Cynthia was practicing as an oncology nurse, part of her work was to develop a program called Navigation. The role involved a lot of teaching and reaching out.At the end of 2011, she joined Pinterest to find information not only for herself, but also her patients. It started to take over her life unlike any other social media platform.She had the entrepreneurial spirit, but in the medical world, the opportunities are very limited.In February 2012, Cynthia launched her blog Oh So Pinteresting. It evolved from personal use to more business use. A local company noticed she knew a lot about Pinterest and approached her for help. The business grew from there and she said goodbye to the nursing world.The reason Cynthia started with a blog first was because it seemed less technologically daunting. She used WordPress for her self-hosted site. The podcast started a year later when the time seemed right.You'll discover what type of people Cynthia interviews for her podcast and the areas discussed, with Pinterest being such a visual platform.Listen to the show to find out the reaction to Cynthia's blog at the New Media Expo.How people use Pinterest for market researchCynthia says there are a lot of ways you can use Pinterest for market research. If you already have a presence on Pinterest, take a look at the people who follow your account.You can click on the number of followers you have to see a list pop up with all of the people who follow you. From this, you'll see if you have a predominant age group or gender following you. You have to remember that Pinterest is an international type of service.When you click through your followers, you can see the other boards they're following. You'll find out what you can learn when you click through and how this can help you with some ideas for your business.There are a few other things to look out for within a Pinterest account, which include people's location and if they link up to their other social networks. You'll learn what benefits there are to people having their Twitter account linked to their Pinterest account.Cynthia shares the benefits of a free analytic service called PinLeague. The difference with PinLeague and Pinterest's own analytics service is that you can see who your most influential followers are. You'll learn what you can gain when you dig deep into their accounts.Listen to the show to find out other ways you can check out your competitors and how it can help guide your Pinterest activity.Some of the more popular trends on PinterestCynthia believes that the most important thing overall, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 42:20 http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/ http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/#comments Fri, 07 Jun 2013 10:00:04 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=39066 http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/feed/ 4 engage on twitter,kim garst,michael stelzner,podcast,promote content,social media marketing podcast,twitter,twitter marketing,twitter promotion,twitter traffic Do you use Twitter for business? - Are you wondering how to use Twitter to increase traffic to your blog? - To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. Do you use Twitter for business?Are you wondering how to use Twitter to increase traffic to your blog?To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing.Kim shares how she uses Twitter to promote her content and offers.You'll learn about what type of content works best and how frequently you should share it.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Twitter for Business How do you use Twitter to help your business?Kim describes many ways to leverage Twitter to help grow your business. One way is to use news updates. Kim refers to Twitter as the "info superhighway."A lot of people don't use Twitter search in the same context as they would with Google. In many cases, the news hits Twitter before it hits the major news channels. There are real people out there who share real information in real time.With Twitter, you can leverage the search function as a way to keep track of your competition. You can search for keywords and find conversations in real time. It's a great way to pay attention to trending topics.You'll hear an example of a news story where 85% of the people polled said they found out about an incident on Twitter before the traditional news got the information.One of the biggest values that Kim has found for Twitter is to drive traffic. It's the most responsive targeted traffic source that you can have at your fingertips.Listen to the show to find out how Kim uses Twitter to drive traffic to her Facebook Page.How Twitter can drive more traffic to a websiteKim describes the free offers on built-in tabs on her Facebook Page and why she tests them first on Facebook.Twitter is unique in that you can share your free offer 2-3 times a day; whereas on your Facebook Page it would be considered overkill. A tweet has a lifespan of about 30 seconds, so you can share your free offers multiple times a day and it's seen as acceptable. Different viewers see them as they come through their news feeds.Kim explains the strategy behind sharing the same link multiple times a day and why you shouldn't use the same tweet throughout the day. You'll want to switch them up and test different wording to see what people respond to the most. Kim uses HootSuite to schedule her tweets.You'll find out why it's the number-one opt-in source for leveraging her Twitter traffic to her Facebook Page.Kim shares how she monitors and keeps track of each tweet's performance and why you should only run 2 or 3 at a time, otherwise it's overwhelming.You'll hear what type of content Kim shares from her own articles and how frequently she schedules them.Twitter is Kim's number-one traffic source. She has leveraged the same concept for her clients and increased their traffic by 100-400%. Kim highly recommends that you share content that is still relevant and holds value.You'll hear an example of how to use a hashtag when promoting a blog article and why hashtag content has more relevance.Listen to the show to find out what is one of Kim's top converters.Common mistakes businesses make on TwitterKim says the mistake people make with their Twitter account is to remain inactive. You need to be consistent regardless of which platform you use, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 40:54 http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/ http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/#comments Fri, 31 May 2013 10:00:39 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=38523 http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/feed/ 11 content,content marketing,jeff korhan,michael stelzner,podcast,relationship,small business,social,social marketing process,social media,social media marketing podcast Do you use social media to attract and engage customers? - Are you wondering how you can use social media to market your business and drive sales? - To learn how you can develop relationships with social media and content, Do you use social media to attract and engage customers?Are you wondering how you can use social media to market your business and drive sales?To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.You'll learn about the 'Social Marketing Process' and the importance of collaboration and cooperation.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Build Relationships With Content and Social Media What did the experience of running a local landscaping company teach you about social marketing?When Jeff first started his local landscaping business, he had just completed 10 years in the corporate world and was fairly ignorant of how small businesses operated.He started to research and study the industry he was about to move into and discovered by accident that small businesses were less formal than the corporate world. Even back then, people wanted to get to know you. Today it's something that can easily be done with social media.You'll find out what Jeff discovered about consumers and why it was the key to getting his business off the ground.Jeff explains how going door-to-door led him down the road to content marketing. Not only did he spend a lot of time with customers, he also spent time reaching out to other people in his industry. The one thing they all had in common was that they all used Yellow Pages for advertising. This led him to explore other options to stand out from his competitors.You'll discover what kind of advertising worked for Jeff and an example of an ad he used.Jeff figured out before the age of social media that he could get business by educating his consumers with his expertise. He started to look for a way to differentiate his business from local competitors and found out that there were a lot of unanswered questions.You'll find out what you need to do to resonate with your customers to help build your business.Listen to the show to find out why you need to start thinking of how you can be the source of answers and how educating people can make you an authority.The Social Marketing Process Jeff explains the 3-step Social Marketing Process, which is:Content attraction Social engagement Sales conversionThe first component is that content attracts attention. You should start at the beginning. Use content to attract the attention of people to help build an audience. You need to publish the information online, where people can find it.The second component is to engage with people and develop relationships using social media. Over time, once you have developed trust, this is when the third component, the sales conversion, almost becomes a byproduct if you've got a sales process in place and you know how to convert people to whatever it is you're selling.Jeff finds that some businesses don't have a reliable sales process. In his book, he writes about how to develop that process and if you have one, how to make it even better.When it comes to knowing what kind of content to produce, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 39:07 http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/ http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/#comments Fri, 24 May 2013 10:00:56 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=38238 http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/feed/ 11 business,change,connectivity,market business,marketing reboot,michael stelzner,mitch joel,one screen,podcast,social media marketing podcast,utility Is your business ready to face the technological and sociological changes that are happening right now? - To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Is your business ready to face the technological and sociological changes that are happening right now?To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 32:39 http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/ http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/#comments Fri, 17 May 2013 10:00:27 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=37969 http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/feed/ 11 fitbit,jamie turner,michael stelzner,mobile,mobile customer,mobile device,mobile marketing,mobile user,mobile website,podcast,social media marketing podcast Do you use mobile marketing for business? - Are you wondering how to get started? - To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This Show Do you use mobile marketing for business?Are you wondering how to get started?To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This ShowThe Soci... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 38:14 http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/ http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/#comments Fri, 10 May 2013 10:00:19 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=37792 http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/feed/ 12 dj waldow,email,email list,email marketing,michael stelzner,podcast,social media activity,social media marketing,social media marketing podcast Do you use email marketing for your business? - Are you wondering how email and social can work well together? - To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. Do you use email marketing for your business?Are you wondering how email and social can work well together?To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcas... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 42:50 http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/ http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/#comments Fri, 03 May 2013 10:00:26 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=37583 http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/feed/ 10 facebook ads,facebook advertising,jon loomer,michael stelzner,podcast,social media marketing podcast,target,target ads,target post Do you use Facebook ads? - Are you wondering how paid Facebook marketing can work for your business? - To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast. Do you use Facebook ads?Are you wondering how paid Facebook marketing can work for your business?To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.Jon shares what efficient targeting means for marketers and the metrics involved.You'll learn creative ways to generate more business on a minimal budget.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Facebook Advertising EdgeRank and why it's importantJon explains how EdgeRank is the unofficial term for Facebook's sorting algorithm.You don't see everything that's published in your news feed. It depends on your affinity, your connection with specific people and pages, how you interacted with a specific content type in the past and the 'weight' given to posts.The EdgeRank algorithm as described by WhatIsEdgeRank.com.Over time, the older something is, the less likely that you'll see it in the news feed. And in a perfect world, EdgeRank helps you see what you want to see.You'll discover as a marketer what you need to do to make sure your fans see your content and how EdgeRank can help you rise to the top.Listen to the show to find out what you need to do to encourage your fans to act on your Facebook updates.Facebook metrics marketers should pay attention toAs a marketer, it depends what your goals are on Facebook. Jon explains that he is a publisher, and when people visit his website, he makes money. So for him, the more traffic the better.You'll find out why Jon focuses on consumption and a stat called link clicks.Jon explains that consumption is any type of click, whether it resulted in a story or not. It could be a comment, like or share, but it could also be a photo click, video play, link click or any other click. Remember Facebook records them all.You'll hear an example of the post-level export lists for all reposts over a given time period. You can look at it post by post, posts that had the most consumption and quantity of clicks.With a time decay on Facebook updates, Jon shares what you need to do to make sure you reach people in completely different time zones with your most popular links to help you reach a new audience.Listen to the show to find out the best time to reshare a post, with time decay in mind.Facebook targeting for marketersOver the last few months Facebook has made it easy for you to target your updates to different audiences.Jon explains there are two different forms of targeting. You can target your posts or you can target your ads.You'll hear why Jon is not a big fan of post targeting. Where Facebook targeting really comes alive is within advertising. Facebook constantly releases something new to make it incredibly powerful.On the Facebook advertising side, Jon reveals some of the newer things that Facebook has done with targeting.Last year when the Custom Audiences feature was first rolled out, it allowed you to target your offline customer list with email addresses you'd collected, phone numbers or Facebook UIDs. These are people who have proven to subscribe to your content or bought something from you in the past.Whether or not they are your fans, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 42:52 http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/ http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/#comments Fri, 26 Apr 2013 10:00:30 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=37280 http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/feed/ 8 drive traffic,melanie duncan,michael stelzner,pinterest,podcast,social media marketing podcast Do you use Pinterest for business? - Are you wondering how Pinterest can help your business drive more traffic to your website or blog? - To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing po... Do you use Pinterest for business?Are you wondering how Pinterest can help your business drive more traffic to your website or blog?To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.Melanie shares how Pinterest is a different social media platform and why marketers should use it.You'll learn how to create clickable images and calls to action that will lead to increased visibility and sales.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Pinterest Marketing How has Pinterest helped your business?Melanie describes how she stumbled across Pinterest marketing in January of this year, when she started to receive a high volume of traffic and orders to her site.It wasn't until she logged into Google Analytics that she realized Pinterest's potential in terms of bringing new customers and traffic to her site.You'll discover how Melanie formed a Pinterest strategy and how it helped her business get more exposure and sales.Melanie explains how she first saw Pinterest traffic come from Luxury Monograms. People were pinning things from her site, even before she had a Pin It button. You'll learn how people can pin from your blog or website.Melanie explains that it wasn't just the high-quality product photography that was being repinned, but also the basic product photos. You'll discover why it's not all about the quality of the photos and why calls to action are so important.Listen to the show to find out what calls to action work best and how they can increase engagement by 80%.Some of the biggest mistakes marketers make on PinterestMelanie explains how Pinterest is a very different type of social media platform and that many marketers or small business owners don't really understand how to use it for their business.A lot of us start with a personal Pinterest profile. Research shows that 80% of pins on Pinterest are repins. People log onto Pinterest, they look at their newsfeed and repin. They don't really go out across the Internet and try to find new forms of information to put on the platform.One of the biggest mistakes marketers make is that they don't create enough original content. You'll hear what you need to do to make a real difference and get the results you want.Listen to the show to find out where the opportunity is for marketers.How to determine if Pinterest is worth focusing onMelanie shares how a lot of service business owners believe that they can't be on Pinterest, as it's only for physical products. You'll learn why this isn't true.Pinterest has a free analytics tool that is available to all business pages now. You'll discover 3 steps you need to take to have access.Once you have access, Pinterest hooks up the analytics to your sites. You can now track your pin activity, such as:How many people are pinning from your website Whether your pins are being repinned and how often How much traffic is being sent to your site What your impressions are likeIt's a very easy tool to help track how quickly people respond and engage with your content.You'll discover the only way to get traffic from Pinterest to your blog or website and why it doesn't have to be something pretty. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 35:28 http://www.socialmediaexaminer.com/theft-9-ways-to-protect-yourself-from-losing-your-data/ http://www.socialmediaexaminer.com/theft-9-ways-to-protect-yourself-from-losing-your-data/#comments Fri, 19 Apr 2013 10:00:29 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=36447 http://www.socialmediaexaminer.com/theft-9-ways-to-protect-yourself-from-losing-your-data/feed/ 7 backup,computer crash,computer security,computer theft,lost data,michael stelzner,podcast,remote backup,serial number,social media marketing podcast,theft Do you rely on your computer for business? - Is your computer and data secure? - To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. Do you rely on your computer for business?Is your computer and data secure?To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, you'll learn different ways to protect your data and make sure your business is back up and running very quickly if you were ever to lose it.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Computer Security Why secure your computer?There are two main reasons to secure your computer.Peace of mind. If your hard drive was to crash or you had your computer stolen, you need to know that it doesn't spell the end of your business. It allows you to sleep at night. Theft and a hard drive crash are almost the same outcomes. Peace of mind is a big deal. Business continuity. You don't want the loss of your computer to be the end to their business. This is why it's essential to implement security measures. The good news about a lot of this stuff is, it's set and forget. It only takes a small amount of your time, and in certain cases some financial investment, to know that you will be able to continue to operate no matter what happens to your computer.Recently I received a phone call from my office informing me that my two iMacs had been stolen.When the police arrived we were informed that another office within the same building had also been targeted.The alarm system was set, it hadn't been disarmed and even the motion sensors hadn't been triggered. They broke through the office window, taking the computers with them.You'll hear the reason why my office was vulnerable.In total I lost about a day and a half of my time and you'll discover how I got back online within 5 hours.I thought I would share my story with you and hopefully you'll be able to take some notes from it.Here are 9 tips to protect yourself from losing your data. #1: Set-up a remote backup I highly recommend that you have a remote back-up plan in place. I use CrashPlan and for approximately $60 a year have unlimited back-up capabilities.Listen to the show to hear how CrashPlan works and the different account levels they offer. #2: Back-up to an external hard drive You have to make sure that your hard drive is external from your computer. If you put yourself in the minds of the thief, they want to make a quick buck. They don't really care about your hard drive, just your computer.An external hard drive is critical. In my case they left the hard drive behind and I was able to plug it into my new computer. It was the key to everything.For the iMac they have got a really cool thing called Time Machine.Make sure you store your external hard drive somewhere out of sight. Remember the thieves unplug all the cables and just take the computer.Listen to the show to hear how Time Machine works similar to CrashPlan, and how it can get you back up and running very quickly. #3: Secure your browser passwords You should make sure you have a password to log onto your computer. A password can be a deterrent, although when someone does steal your computer, they are likely to reformat the hard drive, rather than try to figure out the password.Make sure you also password protect your web browser. This is really important because we access our banking accounts, merchant systems, blogging tools, email etc from within a web browser.Everything seems to live out in the cloud these days. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 31:42 http://www.socialmediaexaminer.com/slideshare-how-to-market-your-business/ http://www.socialmediaexaminer.com/slideshare-how-to-market-your-business/#comments Fri, 12 Apr 2013 10:00:49 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=36165 http://www.socialmediaexaminer.com/slideshare-how-to-market-your-business/feed/ 11 content marketing,digital content marketing,lead generation,lead generation form,michael stelzner,podcast,slideshare,slideshare marketing,slideshare video,social media marketing podcast,todd wheatland Do you use SlideShare? - Are you looking for more leads? - To learn how SlideShare can help marketers, I interview Todd Wheatland for this episode of the Social Media Marketing podcast. More About This Show Do you use SlideShare?Are you looking for more leads?To learn how SlideShare can help marketers, I interview Todd Wheatland for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Todd Wheatland, author of The Marketer's Guide to SlideShare. He's also head of Thought Leadership at Kelly Services.Todd shares his insights into how SlideShare can be used to generate more exposure and leads for your business.You'll learn the tactics to use and the mistakes to avoid to ensure you get the most out of this platform.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: SlideShare for Business Why marketers should take a closer look at SlideShareTodd believes there are three reasons why marketers should take a closer look at SlideShare.1. Pure traffic. SlideShare is one of the highest-traffic sites on the Internet, receiving over 60 million unique visitors every month. It gives sheer exposure to your potential audience and SlideShare credibility for search engines.You'll discover amazing things that can happen when you use the same content from your website on SlideShare. The inter-play between content and distribution in one place is very unique in terms of what SlideShare delivers.2. Business audience. It's a platform that's about business. You'll find out the six words that are the most used tags on content in SlideShare.3. Leads. The lead-capturing model that SlideShare has been using for the last couple of years is a very simple tool. It's easy for the visitor. You'll hear about how flexible the lead form is for the marketer and the control it gives when you ask for lead generation.A quick overview of SlideShareTodd explains how SlideShare began as a place for people to upload the PowerPoints they were presenting at a conference or an event. Since then, it has evolved into a content marketing platform for any form of digital content.With SlideShare, you can take any sort of presentation and insert videos and record an audio track and lay it over the top. You can then even use it as an audiovisual presentation. It's a platform for you to share any type of digital content including Word documents, infographics, webcasts and HD video. It has moved far beyond the original premise.If you're a blogger with great content on your blog and you choose to house it on SlideShare, you could decide to use your content on SlideShare specifically to capture leads. There are certain ways to handle lead capture on SlideShare versus your own site.Todd states that if you have content that has a complex design, when you host that document on SlideShare, it enables you to embed it very neatly. You'll learn why you should think of it as an enhanced YouTube embed, rather than seeing it as something competing with your website. It supports and drives traffic to your own platform.Listen to the show to find out why the average use on SlideShare is probably far less sophisticated than what the average marketer or professional is using and trying to achieve out of it.How Kelly Services uses SlideShareTodd shares how Kelly Services started to get deep on SlideShare about 2-3 years ago.At present, they have an off-brand on SlideShare called The Talent Project. It's where all their major content items including research reports, ebooks, infographics and videos are stored.You'll hear why they have a platinum network account and how it works for them. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 41:17 http://www.socialmediaexaminer.com/facebook-marketing-for-small-business/ http://www.socialmediaexaminer.com/facebook-marketing-for-small-business/#comments Fri, 05 Apr 2013 10:00:35 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=36119 http://www.socialmediaexaminer.com/facebook-marketing-for-small-business/feed/ 15 facebook,facebook engagement,facebook group,facebook marketing,michael stelzner,podcast,ramon ray,sales,small business,social media marketing podcast Is your business on Facebook? - Are you wondering how a small business can benefit from Facebook marketing? - To learn about the opportunities for small businesses, I interview Ramon Ray for this episode of the Social Media Marketing podcast. Is your business on Facebook?Are you wondering how a small business can benefit from Facebook marketing?To learn about the opportunities for small businesses, I interview Ramon Ray for this episode of the Social Media Marketing podcast. More A... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 34:00 http://www.socialmediaexaminer.com/the-future-how-shared-experiences-are-reshaping-business/ http://www.socialmediaexaminer.com/the-future-how-shared-experiences-are-reshaping-business/#comments Fri, 29 Mar 2013 10:00:34 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=35123 http://www.socialmediaexaminer.com/the-future-how-shared-experiences-are-reshaping-business/feed/ 6 brian solis,michael stelzner,moment of truth,podcast,shared experience,social media marketing podcast,the future of business Are you wondering where the future of business is heading? - Do you want to know how shared consumer experiences are impacting business? - To learn about where the business world is headed and what you need to know, Are you wondering where the future of business is heading?Do you want to know how shared consumer experiences are impacting business?To learn about where the business world is headed and what you need to know, I interview Brian Solis for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Brian Solis, digital analyst at the Altimeter Group and author of multiple books, including Engage and The End of Business as Usual. His latest book is What's the Future of Business?Brian shares the ideas behind his new book and how the changing social landscape is impacting business.You'll learn about the "four moments of truth" and what steps as a marketer you need to take to prepare for the coming changes.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: The Future of Business What prompted you to write a book called What's the Future of Business?The last book Brian wrote was called The End of Business as Usual and when he thought about what was next in terms of the future of business, he realized that the natural progression would be a book that actually tells us what the future is and what we need to do about it.Business can no longer operate as it had been because things are different now.httpv://www.youtube.com/watch?v=SL2HskcJkos#!The subtitle of the book is "Changing the Way Businesses Create Experiences." Customers have become increasingly connected and informed, no longer relying as much on traditional sources such as Google or websites. Now when they begin a discovery process or look to make an informed decision, they are using networks, friends and apps for help or direction.It's the shared experiences that define what they do next. You'll find out why these moments are critical to businesses.The book explores what these four moments of truth are, what they look like and how businesses need to activate them.Below in chronological order are the four moments of truth.Zero moment of truth First moment of truth Second moment of truth Ultimate moment of truthYou'll discover what they mean to businesses in this podcast.As a business, you have to look at the people who are sharing their experiences about your business, product or service and why you should intentionally design those experiences.You'll hear how Procter and Gamble created a division around the first moment of truth and why your business would benefit from having that type of person or group in each division that handles each moment of truth.Listen to the show to hear what happens when customer experiences go into blog posts, tweets, status updates, YouTube videos and become the collective consciousness. How the social landscape has made an impact on businessesBrian explains how advertisers and marketers have known about these moments of truth for a long time. The first and second moment of truth especially. People are thinking this way because Google made a tremendous push around the zero moment of truth. There is a lot of journey-mapping going on right now.When it comes to writing, Brian normally takes an academic approach, but this time he didn't. He made the book an experience in itself, so it could be a proof point to show the reader what he is talking about.Brian worked with the guys at Mekanism to reimagine what a book experience could be. It's a visually rich book. It simplifies a complex subject to the point where you know what to do. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 32:19 http://www.socialmediaexaminer.com/kickstarter-how-crowd-funding-is-changing-business/ http://www.socialmediaexaminer.com/kickstarter-how-crowd-funding-is-changing-business/#comments Fri, 22 Mar 2013 10:00:45 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=35119 http://www.socialmediaexaminer.com/kickstarter-how-crowd-funding-is-changing-business/feed/ 3 business,crowd funding,funding the dream,kickstarter,kickstarter campaign,kickstarter how to,michael stelzner,podcast,richard bliss,social media marketing podcast Have you considered crowd funding? - Are you wondering how it can help your business grow? - To learn about how Kickstarter has transformed the process of funding projects, I interview Richard Bliss for this episode of the Social Media Marketing podc... Have you considered crowd funding?Are you wondering how it can help your business grow?To learn about how Kickstarter has transformed the process of funding projects, I interview Richard Bliss for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Richard Bliss, host of the podcast Funding the Dream on Kickstarter. He's also a coach and consultant for crowd funding.Richard shares the do's and don'ts when it comes to creating a Kickstarter project.You'll learn the process in detail of how Kickstarter works for both the campaigner and the supporter.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Crowd Funding How would you describe Kickstarter?Richard believes that Kickstarter is a new phenomenon that most people are familiar with. He says the idea is similar to what happens in a church when they pass around a collection plate. The crowd helps fund an idea, a passion or something that they all would like to get more of. It's very public radio– and television–esque in its approach.Listen to the show to find out how Kickstarter has been around nearly 4 years and seems to have hit mainstream now. Why entrepreneurs and marketers need to pay attention to KickstarterRichard explains how Kickstarter is totally changing the rules of how we think about money. Traditionally it's the money that blocks us from fulfilling our dreams. However, what crowd funding and Kickstarter have done is made the money worry go away and that leaves us with "Now what do we do?"If you have an idea for a game or a project, for example, you can put it out there and Kickstarter allows you to go find like-minded people. These people want to see you succeed because they like what you are doing. We buy into people's passions.You'll hear an example of someone who wanted to do a tour through New Zealand taking video and photographs and how with help from Kickstarter, she achieved her goal.Kickstarter is not into causes, political campaigns, charities, funding businesses or equity. They are into one thing: If you have an idea for a project, which includes a beginning, an end and a deliverable, they will help you fund it.Richard describes what the deliverable can be and why it has to be clearly defined.You'll discover why the founders of Kickstarter built the platform and the reason it started with film and music.Listen to the show to find out how Richard picked the name for his podcast, Funding the Dream.Types of businesses that benefit from KickstarterRichard explains how film is the largest category when it comes to sheer numbers. Sundance Film Festival has had 14 of their projects backed by Kickstarter. This year for the first time, an Academy Award was won by a Kickstarter project.Amanda Palmer made news when she raised more than $1 million to fund her new CD.Richard explains how Kickstarter has 13 different categories and 50 subcategories. One of the biggest categories that gets covered in the news is technology.Transformation is what is happening with Kickstarter and crowd funding. Every Kickstarter category that catches fire turns everything upside down.Richard gives an example of a project he has backed recently and how in the past you'd have to convince a bank to give you a business loan for your idea. But Kickstarter totally transforms the money.You'll hear the difference between reward-based and equity-based crowd funding. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 39:06 http://www.socialmediaexaminer.com/becoming-a-blogger/ http://www.socialmediaexaminer.com/becoming-a-blogger/#comments Fri, 15 Mar 2013 10:00:45 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=34476 http://www.socialmediaexaminer.com/becoming-a-blogger/feed/ 13 blogger,blogging,born to blog,business blogging,michael stelzner,podcast,pushing social,social media marketing podcast,stanford smith,trait Are you thinking of starting a blog or restarting your blog? - Do you wonder if you have what it takes to attract a strong blog audience? - To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of t... Are you thinking of starting a blog or restarting your blog?Do you wonder if you have what it takes to attract a strong blog audience?To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.Stan shares how he started out with blogging and how Pushing Social became a blog-based business.You'll learn how to recognize your personal traits and how they can be built upon to grow a successful blog.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Starting a Blog How Stan's blog has helped his businessStan explains that his business is about offering content marketing strategies for small- to medium-sized businesses. He helps people understand how social media can work for them.His blog has been the sole reason why he was able to leave his 9-5 job and work full-time on Pushing Social. The blog is the main way Stan attracts leads, talks to prospects and educates people about his services.Stan's advice for people in a 9-5 job right now is to build up your audience and understand where your next step is going to be. If you want to market yourself in a really effective, cost-efficient way, then blogging is a great place to start.He talks about how he knew he was ready to go out on his own and why he should have done it earlier.Listen to the show to find out how all of Stan's business comes from his blog without any advertising.Common traits for becoming a successful bloggerStan starts with the notion that there are five traits people have that are necessary for blogging, and the good news is that everyone has at least one. You'll learn in detail about each trait.The five traits are:Dreamer Good storyteller Teacher Persuader CuratorThe idea is to take that trait or role that you play, recognize it, build upon it and then use it to create a successful blog.Stan talks about his two traits and how he can weave them into a blog post. Some of the most popular bloggers have 3 or 4 traits.Listen to the show to find out how to discover which trait you have.Do you need to be a great writer to be a good blogger?Stan believes that you don't have to be a great writer to be a good blogger, in the classic sense. When people think of the word writer, they think of poets or prize-winners. However, this does not have to be the case for blogging.You'll hear what it takes to be a great conversational writer and what this means. You need to be able to communicate in a way that builds rapport and relationships.Stan explains the difference between a blog writer and an article writer. Blogging is not just about text. For example, take a look at Gary Vaynerchuk's story about his video blog.Blogging is the platform. If you feel you are better at speaking and doing audio, then put that out there and use the podcast platform. Video is also another platform. Remember, writing is just one way of expressing yourself on a blog.Listen to the show to hear the benefits of how you can talk it out, record it and then transcribe it back. Do you have what it takes to become a blogger?Stan explains that there are three steps to becoming a successful blogger.Have a borderline obsession with a topic. To stop yourself from getting burnt out, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 36:03 http://www.socialmediaexaminer.com/creating-persuasive-videos-how-to-move-viewers-to-action/ http://www.socialmediaexaminer.com/creating-persuasive-videos-how-to-move-viewers-to-action/#comments Fri, 08 Mar 2013 11:00:54 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=34380 http://www.socialmediaexaminer.com/creating-persuasive-videos-how-to-move-viewers-to-action/feed/ 5 create video,james wedmore,make a video,michael stelzner,podcast,social media marketing podcast,video,video marketing,video plan,video production,video template,youtube marketing Do you create marketing videos? - Are you wondering how to get people to go from passive observers to active participants? - To learn how to create videos that people want to watch and get them to take action, Do you create marketing videos?Are you wondering how to get people to go from passive observers to active participants?To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and--in my opinion--one of the smartest video marketers on the planet.James shares his knowledge and experience on video creation and taking your viewers to the next level.You'll learn the 5 important elements of what goes into persuasive video.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Persuasive Video Creation Why video is so important for marketersJames describes how he has always considered video as a communication tool. A video can be simple, quick and efficient and can be used in an unlimited number of ways.Coming from a film background, James realised he could plug in video to everything people teach  him. You'll learn the different uses for video on your website and the benefits to your audience.James says YouTube is the most shared website and form of content inside of Facebook.You'll learn about the full potential and power of video and discover why James encourages people to get in front of the camera.Listen to the show to find out how we use video at Social Media Examiner.A 5-part YouTube video guide designed to move people to take actionJames explains that although the equipment you use is important, it's strategy that comes first. It's about the way the video can be executed and make it original.You'll find out the real strategy behind his videos and why he tries to share content once a week with a video on YouTube.Every video James makes is based off his 5-part template below.The 5 parts of the YouTube video template are:Attention Grabber Intro Bumper The Content Outro Bumper OuttakesYou'll learn why you need to keep your YouTube videos as succinct as possible. And you'll discover what James did with his videos to have more success, great results and higher audience attention rates.Below is James' YouTube Tutorial on How to Create a Video.httpv://www.youtube.com/watch?v=-ZKbSWjvE7M1. Attention Grabber. You don't need to spend time introducing yourself. You need to say what you are going to talk about in the video or ask a question.By 8 seconds into the video, you should have a good idea of what you are going to be talking about for the next 5 minutes of the video.James describes why it's so important in the first few seconds to make sure you tell the person watching the video what they will gain. You have to provide value for your audience.YouTube is not a place for commercials. You'll get the views by answering the questions they will have. James calls it a mini transformation.You'll find out why being able to keep their attention, allows for stronger engagement.2. Intro Bumper. This is the time when you can throw in a little commercial. It's the best way to brand your show. It adds a level of professionalism and legitimises you.For this part of the video, which needs to be less than 6 seconds long, James explains how he used software called VideoScribetv. It's a great place to put your logo, a picture of yourself, your tag line and a tune. These can be made at a low cost at Videohive.You can then hire someone on Fiverr, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 40:46 http://www.socialmediaexaminer.com/lead-generation-with-linkedin/ http://www.socialmediaexaminer.com/lead-generation-with-linkedin/#comments Fri, 01 Mar 2013 11:00:33 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=33975 http://www.socialmediaexaminer.com/lead-generation-with-linkedin/feed/ 14 lead generation,linkedin,linkedin company page,linkedin groups,linkedin networking,linkedin profile,michael stelzner,podcast,social media marketing podcast,stephanie sammons Do you use LinkedIn for business? - Are you wondering how you can use LinkedIn to generate quality leads? - To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social... Do you use LinkedIn for business?Are you wondering how you can use LinkedIn to generate quality leads?To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.You'll learn about the tools and techniques that will help you attract leads and connect with business professionals.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: LinkedIn for Business Why LinkedIn is so important for business professionals seeking leadsStephanie explains how most people think of Facebook as a personal web, whereas LinkedIn is a professional web.LinkedIn is the largest professional network for working people. It doesn't matter if you're an employee or a business owner, a freelancer or a marketer within a company.People typically visit LinkedIn with a purpose to make connections, gain insights about their industry and anything that can help them get smarter. They also use LinkedIn to network.In Stephanie's mind, it's the purest form of business networking online.Listen to the show to find out how LinkedIn has evolved from just being a place to look for a job.LinkedIn tools to help generate leadsYou'll discover that it's not just about the awesome tools and features that LinkedIn has, it's also about how you use them.Stephanie recommends having a relationship mentality when on LinkedIn and to position yourself as a thought leader. Look where you are building influence with your network and niche. It's the right thing to do when it comes to attracting leads and people for your business. The smarter you are about marketing, the less people realize you are marketing to them.Your main goal is to aim to be consistently visible and valuable. Studies have shown that it takes someone 7 exposures to you before they really start to pay attention, listen and determine whether it makes sense to take the next step.Stephanie looks at LinkedIn as an opportunity to position herself as a resource within her niche using the various tools.For example, LinkedIn Today is a great way to quickly find content that is relevant to your target market and be able to share it on LinkedIn. You'll find out the benefits of using these rich status updates to stay top of mind.It's really important to keep your LinkedIn profile up-to-date. The more people see you on LinkedIn, the more they are likely to come and check out your profile to learn more about you. And if that person is relevant and potentially interested in your business, they may click through to your blog or website and take the relationship from there.Another great LinkedIn tool to consider is Groups. If you spend time in group discussions, you have the opportunity to connect with mutual group members whom you might not necessarily know. As you get to know some of the members in the group, you can send them an invitation to connect with you.Stephanie goes into greater detail about how many LinkedIn Groups you can join and how adding value to the conversation can lead to potential clients and customers. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 36:47 http://www.socialmediaexaminer.com/list-building-with-social-media-how-to-grow-your-email-list/ http://www.socialmediaexaminer.com/list-building-with-social-media-how-to-grow-your-email-list/#comments Fri, 22 Feb 2013 11:00:11 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=34044 http://www.socialmediaexaminer.com/list-building-with-social-media-how-to-grow-your-email-list/feed/ 13 amy porterfield,email list,email opt in,facebook ad,facebook offer,list building,michael stelzner,podcast,signature promotional giveaway,social media list,social media marketing podcast,soundgecko Do you want to grow your email list? - Wondering how social media can help you grow a list of prospects? - To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. Do you want to grow your email list?Wondering how social media can help you grow a list of prospects?To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She's also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.Amy shares how Facebook marketing has helped grow her email list. You'll learn tactics that work for growing your list when it comes to using social media.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show. List Building With Social Media Amy's list-building storyAlthough Amy focuses primarily on Facebook marketing, she has noticed over the years that social media is a great place to grow your leads.As an online marketer, her email list is really the heart of her business. Back in January 2010, her email list consisted of about 600 people. She realized she had to do something about it. From then on, she has made a conscious effort to focus on publishing content to attract leads. Today, she has an engaged list of around 50,000.Amy goes into detail on how she attracted online marketers, entrepreneurs and small business owners to her content to get them interested enough to sign up for free giveaways and thereby grow her list.Amy explains how her business model is creating info products for people to learn how to use Facebook to grow their businesses and get more traffic to their websites.Listen to the show to find out why having online information products is important.Is social media alone sufficient?Amy tells us although social media has become saturated, alone it isn't enough to get the exposure your business needs. You also need an email list.Social media is a great way to build relationships, make connections and sell your programs, products and services. But when you pair social media with an email list, you will expand your reach.It's a great combination for getting exposure and staying top of mind with your audience.Listen to the show to find out why our email list at Social Media Examiner is the core of our success.Some ways marketers can increase their list sizeAmy loves to create Signature Promotional Giveaways (SPGs). You'll discover how these giveaways work to your advantage and why they are so effective.Amy shares why she decided to create a webinar once a quarter as part of her strategy to grow her email list. When you opt in, you have access to a free 60-minute webinar and get live access to Amy. This gives you the opportunity to ask questions and at the same time get great content.Other free high-value pieces of content can be an ebook or a video series you've created. Make sure it's premium content you give in exchange for a name and an email.Amy shares one of the best tips she received from Derek Halpern of Social Triggers regarding using an opt-in on your blog. Hint: It's not just about them spending money with you.Listen to the show to learn how Social Media Examiner added 10,000 names to our email list with the 2012 Media Marketing Industry Report.Tips for using video and webinars to increase your email listAmy explains the reasons behind the 2-minute videos she makes to promote her future webinars.People's attention span on social media is very small, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 33:37 http://www.socialmediaexaminer.com/search-and-social-what-marketers-need-to-know-about-the-changing-landscape/ http://www.socialmediaexaminer.com/search-and-social-what-marketers-need-to-know-about-the-changing-landscape/#comments Fri, 15 Feb 2013 11:00:06 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=33630 http://www.socialmediaexaminer.com/search-and-social-what-marketers-need-to-know-about-the-changing-landscape/feed/ 12 facebook graph search,google search,lee odden,michael stelzner,podcast,search engine optimization,social media marketing podcast,social search Do you use social media and search to promote your business? - Are you wondering how the landscape of search and social is changing, and how to benefit from it? - To learn about the key changes in search and social, and how they impact your marketing, Do you use social media and search to promote your business?Are you wondering how the landscape of search and social is changing, and how to benefit from it?To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He's the CEO of TopRank Online Marketing and the editor of Marketing Blog. Plus there is a killer SlideShare tip you'll want to pay attention to.Lee shares his insights into the world of SEO and content marketing, and the elements of his strategy that have contributed to his success. You'll learn about the four categories of content that you must create for your sites, and tips for getting the most out of them.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Search and Social Graph Search and what Facebook is doingLee believes that Facebook is always going to progress towards having a more robust search engine.Right now they are collecting a lot of data, and as Graph Search continues to roll out to more people, they will refine and optimize how it works.It's not just about providing a better user experience, there is ad play too. Lee feels that this is the driver. Lee believes that Facebook will move towards providing marketers opportunities to get in front of people and offer contextual advertising in the way that Google does.Before implementation of Graph Search, when you did a search on Facebook, the results would come from Facebook's own data set such as Fan Pages, Profiles, Groups, etc. If Facebook couldn't find what you were looking for, they would provide search results from Bing.Facebook is still working with Bing, but the search result set they offer is a lot different. The filtering options are more robust. However, today when we want to find something specific, we still use Google.As a marketer, Lee feels that it's important to understand the customer's journey and experiences. Often an idea surfaces on Facebook, and to validate the idea, people go over to Google expecting to find something that they can act on.Listen to the show to find out how the Facebook search capability is similar to what they have allowed to advertisers.How Google is using Google+ to impact the results consumers seeMarketers need to consider the public social content crawled by Google Bot, the integration of Google+ and authorship, and the association between Google+ profiles and associated content in search results.Lee believes that it's virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.When you look at simplifying SEO best practices, we are not just talking about content, keywords and links. We have to equally include the importance of social content and social signals.Marketers really need to understand the search results landscape for their key search terms, and to what degree social content competes with you.Lee gives an example of how social is impacting search results. Every search experience result could be unique because of geography, and whether you are logged in or not.httpv://www.youtube.com/watch?v=8Z9TTBxarbsAs marketers, we still have to execute standard SEO best practices. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 37:43 http://www.socialmediaexaminer.com/using-youtube-to-build-your-brand-authority-and-business/ http://www.socialmediaexaminer.com/using-youtube-to-build-your-brand-authority-and-business/#comments Fri, 08 Feb 2013 11:00:49 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=32937 http://www.socialmediaexaminer.com/using-youtube-to-build-your-brand-authority-and-business/feed/ 19 build your brand,michael stelzner,podcast,social media marketing podcast,steve spangler,youtube,youtube channel,youtube content,youtube marketing,youtube page,youtube show,youtube strategy Do you use YouTube videos to market your business? - Are you wondering how you can get more viewers and engagement for your channel? - To learn about how YouTube can help you build your brand and authority, Do you use YouTube videos to market your business?Are you wondering how you can get more viewers and engagement for your channel?To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.Steve shares how he uses YouTube to build his brand and business and his experiences along the way. You'll learn how to measure feedback and metrics from your viewers to boost your video engagement and visibility.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: YouTube Visibility Steve's YouTube storySteve shares his story of how he first started out, and along the way started working in television with Denver NBC affiliate KUSA-TV 9News as their Science Education Contributor.You'll hear the story of how in September 2005, on Spangler Science Monday on NBC, Steve did one of his experiments on live TV with his co-anchor. The experiment was to drop a Mentos candy into a bottle of diet coke. The co-anchor he was working with didn't move away fast enough and she got covered in soda. This is how he wrote a post called "News Anchor Gets Soaked, Science Experiment Goes Awry."httpv://www.youtube.com/watch?v=ZwyMcV9emmcThe post went viral. And he got called into the office at Gannett, because they wanted to know what he had done to shut down the server. The video got a million views on YouTube back then.Steve says that although you don't get rich off of the video, you do acquire some business success when you find out what to do with the video or traffic.Listen to the show to find out how Steve's Mentos experiment led to an agreement with Mentos to produce Geyzer tube related toys.How YouTube is helping businessesBack in 2005, everyone was asking why you would put free content online. Steve had a feeling that it was the right thing to do. In 2007, he started uploading videos to YouTube because he believes that video helps brand awareness.Steve explains even though he has done television for 22 years and has made 1200 television appearances, he says that none of it compares to the quasi-celebrity you get with YouTube. There are people who know who you are, know your brand and are brought to your services because they see you on YouTube and they think that's the authority.Listen to the show to find out why you don't have to wait for anybody to give you that break and what you need instead.The strategy behind different YouTube show formatsSteve's YouTube page is the main landing page for his channels. You'll find 600-700 videos. There are clips from old shows and old interviews. These are typically in a news format because that was the line of work he was in at the time.Sick Science was created because as a professional speaker, Steve is on the road a lot and his team needed to continue to pump content into the stream. Their editor and creator, Bradley Mayhew, came up with the idea to put the focus on the experiment and not the personality.httpv://www.youtube.com/watch?v=-RlzFmREfFIThe only difference from the previous format was that they show a science experiment and in the comment section ask people to tell how they think it works. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 39:39 http://www.socialmediaexaminer.com/measuring-social-media-how-to-determine-your-roi/ http://www.socialmediaexaminer.com/measuring-social-media-how-to-determine-your-roi/#comments Fri, 01 Feb 2013 11:00:59 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=32614 http://www.socialmediaexaminer.com/measuring-social-media-how-to-determine-your-roi/feed/ 15 how to measure social media,measure social media,michael stelzner,nichole kelly,podcast,return on investment,social media marketing podcast,social media measurement,social media metric,social media roi Are you trying to measure your social media return on investment (ROI)? - Do you need to measure the social performance of your business? - To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of th... Are you trying to measure your social media return on investment (ROI)?Do you need to measure the social performance of your business?To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of th... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 28:17 http://www.socialmediaexaminer.com/blogging-a-business-model-for-growth/ http://www.socialmediaexaminer.com/blogging-a-business-model-for-growth/#comments Fri, 25 Jan 2013 11:00:46 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=32492 http://www.socialmediaexaminer.com/blogging-a-business-model-for-growth/feed/ 18 blogging,business,content,content for business,content marketing,content marketing institute,joe pulizzi,michael stelzner,multi author blog,podcast,social media marketing podcast Do you blog for business? - Are you wondering how the blogging can help your business? - To learn how a blog can be the center of your entire marketing program and explode your business's growth, I interview Joe Pulizzi for this episode of the Social... Do you blog for business?Are you wondering how the blogging can help your business?To learn how a blog can be the center of your entire marketing program and explode your business's growth, I interview Joe Pulizzi for this episode of the Social... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 35:06 http://www.socialmediaexaminer.com/twitter-marketing-how-to-use-twitter-for-business/ http://www.socialmediaexaminer.com/twitter-marketing-how-to-use-twitter-for-business/#comments Fri, 18 Jan 2013 11:00:40 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=31489 http://www.socialmediaexaminer.com/twitter-marketing-how-to-use-twitter-for-business/feed/ 25 business relationship,klout,mark schaefer,michael stelzner,podcast,social media marketing podcast,twitter,twitter for business,twitter list,twitter marketing,twitter networking,twitter strategy Do you use Twitter for your business? - Are you wondering how Twitter can help you build relationships? - To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing... Do you use Twitter for your business?Are you wondering how Twitter can help you build relationships?To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He's also a marketing faculty member at Rutgers University and he blogs at Grow.Mark shares how he uses Twitter to create stronger business relationships and improve customer service.You'll learn about the best Twitter tools and how they can fit into your marketing strategy.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Twitter for Business Where Twitter fits into the marketing strategy for businessesMark explains that the amazing thing about Twitter is that it can do many different things. It's a great learning tool and a place to keep up with the news.And the best approach to using Twitter is personal networking. When he talks to clients, he asks them, "Are you the type of business that can benefit from going to a Chamber of Commerce meeting or a local networking meeting?" If you are, then yours is the right kind of business to be on Twitter.If you are the type of business that can benefit from personal networking, Twitter should be something you consider.Small talk on Twitter goes a long way toward building brand loyalty. The unique aspect of Twitter for business is that you can find people. It's difficult to find people and build a following for your blog or on Facebook. On Twitter, it's easy.In Mark's book, The Tao of Twitter, there's an entire chapter dedicated to finding relevant targeted people to follow on Twitter. They don't even have to follow you back. You can start to build your audience on your own and learn from people and connect with them. Just add a comment here and there.There is great power in being able to retweet. "Retweet" simply means you re-share someone else's content that they posted in a tweet. When you do this, it does a couple of amazing things. First of all, it's like saying, "Thank you! Good job! I appreciate this content!" and second, it helps you to get on their radar.If you do a good job of surrounding yourself with a relevant targeted audience, this audience will provide you with great content.You're now able to create value for your audience through the content of others. After you retweet someone a couple of times and make an attempt to engage, they're going to notice you. It's a wonderful way to build your audience, network and connect. It's networking on steroids.Mark's policy is to follow people back because you never know where it's going to lead. The great thing about Twitter and social media in general is that you can make it into anything you want. There are no rules.The strategy that Mark follows is that if you're a legitimate person trying to connect, the other person will follow you back because that's the real value of Twitter.Listen to the show to find out about how the code in the Retweet button works.Mark's favorite Twitter toolsMark feels that there are many great tools out there, but the main one he uses is HootSuite.Twitter can quickly become an unmanageable wall of noise.To help with this, Mark's advice is to segment your Twitter followers into lists. This way you can avoid missing anything from the people you learn from. It's a very powerful platform. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 41:14 http://www.socialmediaexaminer.com/purpose-how-facebook-built-an-empire/ http://www.socialmediaexaminer.com/purpose-how-facebook-built-an-empire/#comments Fri, 11 Jan 2013 11:00:48 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=31539 http://www.socialmediaexaminer.com/purpose-how-facebook-built-an-empire/feed/ 3 ekaterina walter,facebook,facebook empire,facebook movement,hackathon,intel,mark zuckerberg,michael stelzner,mission statement,movement,purpose,social media marketing podcast Does your business have a purpose? - Are you wondering how having a purpose can help drive the success of your business? - To learn how Mark Zuckerburg has grown his empire, I interview Ekaterina Walter for this episode of the Social Media Marketing... Does your business have a purpose?Are you wondering how having a purpose can help drive the success of your business?To learn how Mark Zuckerburg has grown his empire, I interview Ekaterina Walter for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerburg.Ekaterina shares her knowledge about Facebook's purpose and how it helped them build an empire. You'll learn why Facebook has been so successful and what it means to have a purpose.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: The Facebook Empire Ekaterina's Facebook story.Ekaterina shares her story of when she started using Facebook for personal reasons and found what it could do for her. She discovered connections she was able to make with people who have shared interests, whether she knew them or not. She talks about how she uncovered interesting stories that she may not have found through other channels.Facebook helped her understand her connections better and by following them, she could see what was important to them.From a business perspective, about 4 years ago, Intel looked at engaging with its customers on Facebook. They first started with a Facebook Page and shared messages there like other brands, without thinking about creating a two-way dialogue.They quickly realized this wasn't the right way to approach relationships with customers. But they also understood that this was a goldmine: the ability to build relationships right there on the digital platform.Twenty to thirty years ago, Intel used to go into computer clubs to find tech-savvy people and trendsetters in user technology, because these people would then go on to tell the mainstream audience and their friends or relatives.Back then, if you talked to 50 people at a time, either face-to-face or over the phone, you were lucky. Today the Facebook platform allows Intel to connect with almost 15 million fans on their global Page and over 2o million across multinational Pages on a daily basis.It's a place where they can truly engage with their fans and understand them. Before Facebook, this would never have happened. This is the biggest community Intel was ever able to build globally.Over the past 4 years, Intel has been building their communities and engaging in the conversations.Listen to the show to find out why Facebook is exciting for a brand person or marketer.Ekaterina's role within Intel.Ekaterina's role within Intel is to figure out what social means to Intel. She felt lucky that she was able to paint a blank canvas for a number of years and help lead Intel in the right direction.Back then, they tried to figure out the basics: Should they do it internally or outsource, what should they do, how should they build the strategies and what networks should they use?Back in 2009, her role was about looking at the community Intel had built. Since then, it's been about trying to dig deeper and engage in conversations. Ekaterina was managing Intel's community and engaging with fans. She spent a lot of time having conversations with fans, finding out who they were and what kind of content they wanted from Intel as a company.Over a number of years, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 35:13 http://www.socialmediaexaminer.com/failing-to-start-why-we-accept-mediocrity-and-how-to-change/ http://www.socialmediaexaminer.com/failing-to-start-why-we-accept-mediocrity-and-how-to-change/#comments Fri, 04 Jan 2013 11:00:14 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=31646 http://www.socialmediaexaminer.com/failing-to-start-why-we-accept-mediocrity-and-how-to-change/feed/ 11 art,connection revolution,kickstarter,kickstarter campaign,michael stelzner,podcast,seth godin,social medial marketing podcast,start an idea,the icarus deception Do you accept your lot in life? - Are you afraid of starting something new? - To learn how to accept who we are and how to make a change, I interview Seth Godin for this episode of the Social Media Marketing podcast. More About This Show Do you accept your lot in life?Are you afraid of starting something new?To learn how to accept who we are and how to make a change, I interview Seth Godin for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He's also the CEO of Squidoo.Seth shares his experiences of having an idea and going for it, even if you think it might fail.You'll learn why he thinks everyone should be willing to fail and why art is so important. You'll also discover how Seth used Kickstarter to fund The Icarus Deception.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Taking Risks The idea behind The Icarus DeceptionThe idea behind The Icarus Deception was Seth's manifesto rant that will hopefully shine some light on the revolution that he thinks we are living with right now.Seth explains how people don't understand the impact of the Industrial Revolution of 1880–1910. Before 1880, there was no such thing as jobs. The unemployment rate was zero and most people worked on the land or for their family business.The Industrial Revolution changed this and it also changed government, regulations, school, culture and society. It invented the weekend. We accept all this because it happened before we were born.You'll discover why right now we have a new revolution that is replacing the fading industrial age. What's happening now is that we have a revolution built with the connection we have about ideas, people to people and the ability to reach markets. We'd have never thought back then that one person working by him- or herself anywhere in the world with a laptop could touch a million or a billion people.Seth talks about how PSY, who made the Gangnam Style video in South Korea, was viewed 900 million times and how this was impossible 15 years ago.When Seth wrote Permission Marketing 12 years ago, he didn't realize that he was writing about a different way to make connections with people. He believes that it isn't about Facebook or Twitter, it's about a passion for doing things that might not work. The industrial age is about polishing things so they do work. It's the giant gap. Seth wants to teach people to like the idea of doing something that might not work.Listen to the show to find out more about why it's connections that create all of the value in business.Why the commonly told version of the Icarus story is no longer relevantSeth believes that all myths are true, to the extent that although there are no supernatural beings involved, they're about us. Myths have developed over thousands of years to talk to human beings about how to be our best selves.The myth involves Icarus and his father Daedalus stranded on an island. Daedalus fashions some wings for his son and says, "Put these on, but don't fly too high because if you do, the sun will melt the wax and you will die. But more importantly, don't fly too low because the mist in the water will get in your wings and you will surely perish."Seth explains the reason why the industrialists want us to fly too low is because they benefit from this.Listen to the show to find out why Seth thinks we are flying too low and what he wants us to do about it.The meaning of artSeth shares his definition of art. Art is the work of a human being doing something that has never been done before, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 31:12 http://www.socialmediaexaminer.com/storytelling-why-stories-attract-more-customers/ http://www.socialmediaexaminer.com/storytelling-why-stories-attract-more-customers/#comments Fri, 28 Dec 2012 11:00:49 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=31189 http://www.socialmediaexaminer.com/storytelling-why-stories-attract-more-customers/feed/ 54 dave kerpen,likeable business,michael stelzner,podcast,social media marketing,social media marketing podcast,story,storytelling What's the story of your business? - Are you wondering how storytelling can help your marketing and sales? - To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast. What's the story of your business?Are you wondering how storytelling can help your marketing and sales?To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Dave Kerpen, author of  Likeable Social Media. He's also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver.Dave shares his story of how a creative idea for his wedding turned into a successful business. You'll learn how your story can help your business connect with people, both prospects and customers.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Business and Storytelling Dave's storyDave shares his story of how the creative idea he and his wife had for their wedding led them into starting a business.Both Dave and his wife have a traditional sales and marketing background and both were working in radio sales and sales management at the time.They decided to have their wedding at a baseball game. So they pitched their idea to a minor league baseball team, the Brooklyn Cyclones, an affiliate of the New York Mets. The deal was that they would take over the inventory from the game and do sponsorships in exchange for being able to get married at the end of the game and create the promotion. They created a promotion called Our Field of Dreams.Just from getting sponsors for the event, a total of $100,000 was raised in goods and services and $20,000 for charity. The advantage for the sponsors was they received a large amount of media attention. Not only did the sponsors get in front of 8,000 people at the game, they also were featured in CBS The Early Show, ABC World News Tonight and CNBC, plus thousands of blogs.One of the sponsors, 1-800-Flowers, was then featured on 86 television stations, all from a $6,000 trade sponsorship. Dave and his wife generated $20 million worth of earned media for their sponsors. It wasn't until 1-800-Flowers contacted Dave afterward and asked what he was doing next that he and his wife decided to start a company.Dave believes that telling their story showed their prospects that it's not just about understanding the tools, it's about understanding how to be creative and think outside of the box. Just because you understand the tools of social media, radio or television doesn't mean the idea isn't just as important. You still have to do marketing.By being able to tell a story, you're able to bring some real personality to what it is you do, and at the same time, convince people that you know what you are doing.Listen to the show to hear how they worked all their sponsors into the game so the wedding itself could be sponsor-free.Why should your businesses care about storytelling?Dave believes that storytelling is important because people don't care about you. It's really important to truly listen because people would rather talk about themselves.Storytelling is much more effective than going through data or any kind of sales pitch. It connects people, and gets people engaged and interested. The reason why people love going to the movies and reading books is because we love to be engaged by stories.Whether you are at a boardroom talking to your staff, or pitching to a prospect or putting content out there to the world, storytelling can bring your business alive. It can help you connect with your audience. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 35:58 http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/ http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/#comments Fri, 21 Dec 2012 11:00:15 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=30032 http://www.socialmediaexaminer.com/starting-a-podcast-what-you-need-to-know-to-succeed/feed/ 4 apple podcast app,audio podcast,cliff ravenscraft,michael stelzner,podcast,podcast equipment,pre-recorded question,show format,show frequency,social media marketing podcast,starting a podcast,video podcast Do you listen to podcasts? - Are you interested in starting your own podcast? - To learn why you should start a podcast and what you need to know to get started, I interview Cliff Ravenscraft for this episode of the Social Media Marketing podcast. Do you listen to podcasts?Are you interested in starting your own podcast?To learn why you should start a podcast and what you need to know to get started, I interview Cliff Ravenscraft for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Cliff Ravenscraft, the world's leading evangelist on podcasting and founder of Podcast Answer Man.Cliff shares his knowledge and experience of hosting many different podcasts.You'll learn practical tips and advice you can use to start your very own podcast.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Starting Your Own Podcast Why is now a good time to start a podcast?Cliff believes that now is a great time to start a podcast. Recently, CNet reported that Apple is going to end up selling 1 billion iOS devices by 2015 and already 410 million of these devices have been sold.You'll learn about Apple's official Podcasts app and how this has had a very dramatic and positive impact on those podcasts that are listed in iTunes.And in September, CNet reported that 500 million Android devices have already been activated.Cliff shares why it's easy to get people hooked on podcasts. It only takes 5 to 10 minutes to install a free podcast app on a smartphone and it's easy to subscribe to your first podcast.You'll also learn some interesting numbers to note. For instance, 30 million people have a gym or a fitness club membership, and 97 million people in the USA drive to and from work every day alone in their car, with an average commute time of 26.2 minutes.Cliff believes podcasting is different than when it first came out because of the smartphone. The smartphone makes it easy for anybody to subscribe from their device. You don't have to be technically savvy anymore. Every time people go into their app, your latest episode is going to be there for them.Listen to the show to find out more reasons to start a podcast.What are the different types of show formats?Cliff believes there is no limit to the type of podcasts that can be created. Cliff  started podcasting as a hobby in the entertainment genre. He started out with the TV show Lost as a podcast, followed by fan podcasts covering the TV shows Heroes, Dr. Who, The Hunger Games, Twilight Saga and a soon-to-be-launched The Lord of the Rings podcast.These are podcasts that bring fans of existing shows together where they can share their interests with one another. You'll discover why Cliff loves this podcast format.Not only does Cliff do TV show–related podcasts; he and his wife also host one called Family From the Heart. It's a weekly show about behind the scenes with the Ravenscrafts. It's an authentic, real-life audio show. This type of show makes Cliff feel really nervous, but people love it.As for the Podcast Answer Man show, it's a show that stands out on its own. This is his brand where he teaches people about podcasting based on his experiences.Cliff has devoted more than 20,000 hours to podcasting in new media. This is double the number of hours required to become an expert, as referred to by Malcolm Gladwell.There are two shows that exist outside of Cliff's GSPN.TV "network": the Podcast Answer Man and the Virtual Assistant, which is similar to Podcast Answer Man in that it's Cliff sharing his experience and knowledge about becoming an expert in a field.Other show formats are:Solo Co-hosted Panel hosted Interview "Sound scene tours" Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 38:12 http://www.socialmediaexaminer.com/following-your-passion-how-content-can-help-you-grow/ http://www.socialmediaexaminer.com/following-your-passion-how-content-can-help-you-grow/#comments Fri, 14 Dec 2012 11:00:37 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=30130 http://www.socialmediaexaminer.com/following-your-passion-how-content-can-help-you-grow/feed/ 5 cc chapman,content marketing,content strategy,create content,michael stelzner,podcast,social media marketing podcast Do you follow your passion? - Are you wondering if there might be a link between content and living your dreams? - To learn how publishing content can get you to where you want to be, I interview C.C. Chapman for this episode of the Social Media Mar... Do you follow your passion?Are you wondering if there might be a link between content and living your dreams?To learn how publishing content can get you to where you want to be, I interview C.C. Chapman for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview C.C. Chapman, co-author of Content Rules. He's also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen.C.C. shares his story of how creating content about his passions has helped him gain the success and audience he has today.You'll learn how to follow your passions, while achieving your goals.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Content With Passion The role of content and successC.C. shares his story from when he first started blogging 10 years ago and how content played a gigantic role in his success. When he first started blogging, it was about sharing his thoughts, photos and things around him, which eventually led to audio and video. This is how people started to connect with him.He then went on to evolve more into a marketing person and started an agency called The Advance Guard. He believes that if he wasn't sharing and creating content on a regular basis, he wouldn't have the success he has today.Listen to the show to find out why photography plays a huge role in C.C.'s life.The turning pointC.C. says computers have always played a major role in his life.In college he used to send out a weekly newsletter and noticed that people reacted, loved it and shared it. Back then the process was very manual, but that was when he had a light bulb moment—realizing that if he created something, people would enjoy it. This started to grow and then he went on to do independent film for a while.He's always wanted to share everything he did. As the content he shared started to resonate with people, he began to receive comments from people around the world who shared it.C.C. was one of the very first professional podcasters. In 2005, when the first sponsor lined up for his podcast and offered to pay him to advertise, he realized that brands were interested. He then launched an agency and worked with larger brands and bigger projects.Listen to the show to find out how one brand in particular worked in partnership with C.C.Before blogging and podcastingOne of C.C.'s first jobs was building intranets and doing usability studies for large internal web systems. But he says that he doesn't think like a programmer and quickly moved from the building of intranets to more managerial roles.Although he started with blogging, it was quickly followed by a podcast in late 2004. He discovered podcasting when he bought his first iPod.  All he had to do was hit Record on the microphone and he never looked back.C.C. considers his podcast the most important element of his success—his blog was always secondary. Today he still writes on his blog, but because it isn't a niche blog, people come and go. With his podcast, which at the time was about music, it was so very focused that people gravitated toward it.When he signed a contract with a big podcasting company and was paid to travel the world, his success soared in a way that he was not ready for or expecting.Transitioning from a music podcastC.C. became the digital marketing manager at the college where he worked. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 37:11 http://www.socialmediaexaminer.com/starting-your-own-show-tips-for-creating-an-online-show/ http://www.socialmediaexaminer.com/starting-your-own-show-tips-for-creating-an-online-show/#comments Fri, 07 Dec 2012 11:00:35 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=29852 http://www.socialmediaexaminer.com/starting-your-own-show-tips-for-creating-an-online-show/feed/ 3 audio interview,audio show,interview,interview technique,michael stelzner,online show,podcast,social media marketing podcast,video interview,video show Have you ever dreamed of having your own show? - Do you want to know how to get started? - There is no easier way to build a platform quickly. - To learn more about what goes into starting your own show, Have you ever dreamed of having your own show?Do you want to know how to get started?There is no easier way to build a platform quickly.To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, you'll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: How to Create Your Own Online Show There are some amazing talk show hosts who do incredible things by simply talking to other people. Think about Jay Leno, Howard Stern, Dr. Phil, Ellen DeGeneres and Oprah Winfrey.Oprah Winfrey started out with a half-hour, low-rated talk show in Chicago, and look at her now. The secret to her success is interviewing people.In the social media world, the big name that comes to mind is Gary Vaynerchuk. He became famous for Wine Library TV. He sat behind a camera in his wine library store and he talked about wine. He also had interesting guests who talked to him about wine.Gary has a really cool personality, which led to incredible opportunities for him. As a result of him simply talking about wine, he got a $1 million book contract.If you think of the podcasters you listen to regularly, many of them have shows where there is more than one person and there is dialogue going back and forth.The secret source of everything I've ever done is interviews. Interviews have been the key to Social Media Examiner's growth.When I launched Social Media Examiner in October 2009, I took my friend Jeff, who's a video guy, to BlogWorld. And when I went to a MarketingProfs conference in Chicago, I took my flip camera and interviewed people.I got behind the camera and talked to the likes of Chris Brogan, Steve Rubel, Jessie Stay and a lot of other people for about 10 minutes each. These interviews catapulted Social Media Examiner to incredible success. Interviews weren't the reason for all the success, but they were extremely instrumental.Listen to the show to find out why interviews are one of the reasons for Social Media Examiner's success.My backstory I never liked reading books in college, so to be able to pass tests, I had to arrange study groups with some of the smartest kids in class. By hosting the study group, I would learn enough to be able to ask questions to get the dialogue going.From this experience, I discovered that I could learn something by interviewing people in my group. These techniques led to my future success.One of my first companies was Stelzner Consulting. I was a writer for high-tech companies, where I interviewed engineers on the factory floors. It was my job to write materials to help the organization sell.Before Social Media Examiner, I was known for writing white papers and I did a lot of teaching. In the early 2000s, I ran teleclasses, where 100-200 people would pay $39 to $59 to listen to me on the phone interviewing experts every month.Listen to the show to learn how you could become the next Gary Vaynerchuk or Oprah Winfrey.The benefits of having a showWhen you start interviewing successful people, other people look at you and think "WOW! That person who is doing the interviewing must be really smart."A great example is Derek Halpern of Social Triggers, who goes out of his way to reach out to scientists who do really interesting psychological research. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 30:11 http://www.socialmediaexaminer.com/blogging-success-how-to-create-content-people-love/ http://www.socialmediaexaminer.com/blogging-success-how-to-create-content-people-love/#comments Fri, 30 Nov 2012 11:00:17 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=28806 http://www.socialmediaexaminer.com/blogging-success-how-to-create-content-people-love/feed/ 14 blog comment,blog community,blog post,blogging,comment strategy,content creation,content marketing,copywriting,create content,michael hyatt,michael stelzner,networking club Do you want to drive more traffic to your website? - Would you like to create content that people would go crazy for? - To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the Soc... Do you want to drive more traffic to your website?Would you like to create content that people would go crazy for?To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.Michael shares his experiences as a successful blogger and content creator.You'll learn why headlines and photos are the most attention-grabbing aspects of your articles.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Content CreationMichael tells the story of when he first started blogging in 2004. He was the CEO at Thomas Nelson and saw blogging as a means to communicate with his own employees. It was a way to be innovative, rather than sending out standard email newsletters.It wasn't until someone suggested opening it up to the public that he thought it was a cool idea and maybe could become an archive for his best thinking.Listen to the show to hear about Michael's blogging schedule when he first started.What evergreen content brings to your websiteMichael's blog today averages around 300-400 blog comments a day. Michael explains that about half of his traffic comes from older posts. These include posts that he wrote 2-3 years ago that still get a huge amount of comments today.Michael shares how he promotes his older posts. One of the tactics he uses is to bulk upload and schedule tweets in SocialOomph for older articles such as this one: Our words carry enormous weight. More than we sometimes think. "How Our Words Impact Others." mhyatt.us/gIC8Vn— Michael Hyatt (@MichaelHyatt) November 18, 2012  Michael had the idea from when he was working in the book publishing world. Publishers have two types of books: new books (newly published or yet to be released) and a backlist (an archive of content). For large publishing companies such as Thomas Nelson, 50-60% of their revenue can come from their backlist.Most bloggers don't have a strategy for this. They write it, it disappears and then it's gone forever.Listen to the show to find out Michael's secret for keeping his older blog posts up to date and continuing to drive more traffic.How to write killer blog postsOver time Michael has written about 1,400 posts. You'll learn how he tries to start from the reader's perspective and frame everything in terms of his or her needs. Somebody once said, "People are tuned into WIIFM (Whats In It For Me)."You have to write from this particular viewpoint if you're going to be successful. Look at what other people's hopes, fears, frustrations and obstacles are. And don't assume that everybody knows what you know.Michael talks about how a lot of his how-to articles stem from what he needs to find out and then he documents the process for his readers. These articles bring him a ton of traffic every day.Listen to the show to learn why the how-to articles have been the most successful for Michael.Topics to write aboutMichael explains how he uses "intentional leadership" as a filter for content on his website. He shares how he might look at a current event and reframe it into a leadership lesson.You'll also learn how to decide what to publish on your site and how to stay focused on being good at what you do. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 33:24 http://www.socialmediaexaminer.com/publishing-ebooks-how-marketers-can-get-started/ http://www.socialmediaexaminer.com/publishing-ebooks-how-marketers-can-get-started/#comments Fri, 23 Nov 2012 11:00:24 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=28539 http://www.socialmediaexaminer.com/publishing-ebooks-how-marketers-can-get-started/feed/ 3 author,digital book,digital publishing,ebook,jim kukral,marketer,michael stelzner,podcast,publishing,self publish,self publishing,social media marketing podcast Have you ever considered publishing your own eBook? - Are you wondering what the advantages are for marketers? - To learn more about publishing your own eBook, I interview Jim Kukral for this episode of the Social Media Marketing podcast. Have you ever considered publishing your own eBook?Are you wondering what the advantages are for marketers?To learn more about publishing your own eBook, I interview Jim Kukral for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club, and author of the book Attention! This Book Will Make You Money and many eBooks including Book Marketing for Kindle Authors.Jim shares his experiences with publishing in print and digital form.You'll learn about the various book publishing options and what it could mean for your business.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: The World of Publishing Jim explains why marketers should care about what's happening in book publishing. You'll learn how books can increase your credibility and help you close business deals.You have to give people enough information to incite them to give you their business and publishing a book can help you do this. A book is the best business card you will ever have. It's a game-changer.Listen to the show to discover why now it's easier than ever to publish a book in print or digital form.The benefits of an eBookBefore Content Management Systems (CMS) existed, the only people who could put content online were those who could write HTML. Today anyone can put their thoughts and expertise out there.Jim explains that to publish a book today, you don't need to have a publisher and you don't need to print books that sit in a warehouse.Publishers are in the business of paper and the world is changing to digital.Of course you can still do print and print-on-demand. But why print 10,000 to 20,000 copies of a book to sit in a warehouse, when publishing an eBook is so much easier?According to Jeff Bezos, there are currently more digital books than print books.Listen to the show to find out why nonfiction is still outselling fiction.Where consumers find eBooksJim talks about how consumers find eBooks on Amazon and other websites like Smashwords, Barnes and Noble and Apple.There is also a growing number of websites that recommend their favorite Kindle books. And if you already like an eBook, you can recommend it or loan it to someone through your Kindle device.Amazon has the Kindle Direct Publishing Select Program. On this program, authors give Amazon a 90-day exclusive right to sell the eBook. In return, Amazon allows you to give your eBook away for free for up to 5 days during this 90-day period.Jim shares how to discover the top 100 free eBooks on Amazon.Listen to the show to find out the benefits of giving away your eBook.How your book can be a lead-generatorYou'll learn how to use your book to bring in business. Giving your book away for free is a great lead-generation tool.As a marketer, Jim has calls to action in his books. You'll learn how he uses this tactic to leverage lead generation with his free books.When someone reads your book and reaches out to you, they are usually "warm leads."  They are more likely to do business with you.Another benefit is that people feel they know you after reading your book. This makes it easier for you to connect with them.Listen to the show to find out how books are lead-generators.How the financials work from the author's perspectiveYou'll learn about the money you can earn with your book, depending on how you publish it. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 34:56 http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-love-mark-malkoff/ http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-love-mark-malkoff/#comments Fri, 16 Nov 2012 11:00:08 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=28776 http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-love-mark-malkoff/feed/ 6 create video,mark malkoff,michael stelzner,social media marketing podcast,video marketing,video promotion,viral video Do you struggle to create and promote videos? - Are you wondering how to make videos that go viral? - To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social ... Do you struggle to create and promote videos?Are you wondering how to make videos that go viral?To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Mark Malkoff, a comedian and filmmaker.Mark shares his love and passion for creating videos and several amazing stories behind his viral videos.You'll learn about his process for creating video and how to get traction.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Video Creation and Promotion Mark has created several viral videos and has been featured on many television shows. You'll hear about the stories behind these videos and what he accomplished to get this media attention.httpv://www.youtube.com/watch?v=CwYxuV2dVzwMark shares how he grew up in love with comedy, the path he took before he started making videos and how he started making viral videos. Mark describes himself as a comedian at heart and the biggest comedy nerd. He feels that his love for comedy shines through in his work.The stories behind Mark's videosYou'll hear the story behind Mark's first very successful video: the 171 Starbucks mentioned above. This is when he visited and consumed purchases at all 171 Starbucks locations in Manhattan in less than 24 hours.Just after this 171 Starbucks story, Mark approached IKEA with a project of living and working in an IKEA store for a week. And after 2 months of being persistent, they agreed.httpv://www.youtube.com/watch?v=Z9q0sB_Xp6AMark's IKEA story brought the most publicity in the USA in the history of IKEA as a company. And IKEA ended up winning the PR Week of the Year Award for the campaign. But to Mark, it was all about the video content and his videos on this project got 1.8 million views.Listen to the show to discover the secrets behind his success.The goals behind Mark's videosYou'll learn how Mark's goal is simply to do things that make him laugh and challenge him. Sometimes brands are involved and sometimes they aren't.Mark tells the story of when he got carried across New York City by 155 individuals, 9.4 miles in 11-degree weather.httpv://www.youtube.com/watch?v=Gi4ClspNrNsThe aim of this video was to prove to the world that New Yorkers are nice. The video was a success.Sometimes brands come to him and other times he has to knock on their doors.Listen to the show to find out why Ford Motor Company was one of the best brands Mark has worked with. The process of creating a viral videoMark shares his process to come up with ideas for the videos he makes. You'll learn how he goes from the ideas to creating a video project. And you'll probably be surprised by the amount of research and training involved behind the scenes for Mark's videos.Mark shares his experience of having hours of video and trying to tell the story in a short video for YouTube.Listen to the show to find out how he tests his videos.The story in the videoMark explains how it's his own curiosity that resonates with his audience.The story behind the Apple Store Challenge was to see what he could get away with in the Apple store. The video got over 1 million views on YouTube. Parts of the challenge included taking a goat into the store, ordering a pizza to be delivered there, dressing up as Darth Vader to get his iPhone repaired and a date night for him and his wife. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 38:19 http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/ http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/#comments Fri, 09 Nov 2012 13:00:26 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=28214 http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/feed/ 30 beth hayden,michael stelzner,pin board,pin it,pin it button,pinning,pinterest,pinterest goodies,pinterest marketing,pinterest plugin,pinterest traffic,repin Are you wondering if Pinterest can help your business? - Do you want to get more traffic from your Pinterest account? - To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing p... Are you wondering if Pinterest can help your business?Do you want to get more traffic from your Pinterest account?To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing p... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 31:37 http://www.socialmediaexaminer.com/linkedin-marketing-new-features/ http://www.socialmediaexaminer.com/linkedin-marketing-new-features/#comments Fri, 02 Nov 2012 12:00:02 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=27467 http://www.socialmediaexaminer.com/linkedin-marketing-new-features/feed/ 10 1password,company follow button,linked into business,linkedin app,linkedin company follow button,linkedin company page,linkedin company widget,linkedin endorsement,linkedin marketing,linkedin notification tab,linkedin signal,linkedin targeted update Do you use LinkedIn for your business? - Are you wondering how LinkedIn can help your online marketing? - To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Soci... Do you use LinkedIn for your business?Are you wondering how LinkedIn can help your online marketing?To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Soci... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 36:28 http://www.socialmediaexaminer.com/blogs-books-and-social-how-the-world-has-changed/ http://www.socialmediaexaminer.com/blogs-books-and-social-how-the-world-has-changed/#comments Fri, 26 Oct 2012 12:00:33 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=27286 http://www.socialmediaexaminer.com/blogs-books-and-social-how-the-world-has-changed/feed/ 5 book publishing,content marketing,guy kawasaki,michael stelzner,podcast,publishing,publishing industry,social media marketing podcast,social media publishing Do you think the world of publishing is evolving? - Have you ever thought of self-publishing? - To learn more about how blogs, books and social content have evolved, I interview Guy Kawasaki for this episode of the Social Media Marketing podcast. Do you think the world of publishing is evolving?Have you ever thought of self-publishing?To learn more about how blogs, books and social content have evolved, I interview Guy Kawasaki for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us.Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. You'll also learn tips and techniques to use on Google+.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Changes in Publication How the process of publishing books has changedGuy talks about what the book publishing process was like back in 1987 when he published The Macintosh Way and how it has changed since then. He explains the difference between a traditional publishing and self-publishing.With a traditional publisher, there's a lot of going back and forth and not a lot of control for the author. The timeline from finishing a book to it being on a shelf is around 6-9 months.Self-publishing today is a completely different world. You'll discover  how Guy's last book What the Plus was on sale on Kindle six days after he finished writing it.  Guy also shares the story of going from an electronic book to a print book.Listen to the show to hear the story of how What the Plus made it to paperback.How the publishing world is changingGuy explains why publishing is an industry in transition, where he feels this industry will go and the opportunities for publishers today.Guy shares how times have changed with desktop publishing and how anybody with InDesign or an Apple Mac and a laser printer can become a publisher. In addition, people with blogs and websites are publishers. With the variety of tablet computers available today, anyone with Microsoft Word can become a publisher.You'll find out why Guy believes in the theory of "infinite monkeys working on keyboards are going to produce a lot of masterpieces."Listen to the show to find out why now is a great time to self-publish.How Guy's publishing journey has changed and whyGuy shares his story of how he ran out of ideas to publish on his own blog, which led him to guest writing for the American Express Open Forum, and how he ran out of ideas for that too.You'll learn why Guy considers his biggest challenges in blogging are to have enough topics to write about over time and to have the time to write. Now with Twitter, Google+ and Facebook, he finds himself more of a curator than a blogger. It's one thing to generate content; it's another to curate and find content.Guy says he has evolved from a blogger to a curator, and when he does write, he writes books. Social networks allow him to express himself spontaneously and the deeper ideas go into book format. He explains why a blog is the logical place to start and why he considers blogging good practice before writing a book. You'll discover the benefits of writing a blog-type post on Google+, compared to a stand-alone blog.Listen to the show to find out why Guy would use Google+ or a Facebook Fan Page today as a platform.How Twitter fits into the social ecosystem todayGuy explains why his personal approach to Twitter now is unusual. You'll find out how Guy uses Twitter to curate great content from his website Alltop and a section there called Holy Kaw! Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 31:47 http://www.socialmediaexaminer.com/establishing-trust-how-to-build-relationships-with-social-media/ http://www.socialmediaexaminer.com/establishing-trust-how-to-build-relationships-with-social-media/#comments Fri, 19 Oct 2012 12:00:38 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=26954 http://www.socialmediaexaminer.com/establishing-trust-how-to-build-relationships-with-social-media/feed/ 12 chris brogan,impact equation,michael stelzner,platform,podcast,reach,social media marketing podcast,trust,trust equation,trusted relationship Are you wondering how to best build a platform with social media? - Do you want to learn how to build trusted relationships online? - To explore how to establish trust with social media, I interview Chris Brogan for this episode of the Social Media ... Are you wondering how to best build a platform with social media?Do you want to learn how to build trusted relationships online?To explore how to establish trust with social media, I interview Chris Brogan for this episode of the Social Media ... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 36:42 http://www.socialmediaexaminer.com/community-building/ http://www.socialmediaexaminer.com/community-building/#comments Fri, 12 Oct 2012 12:00:54 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=26572 http://www.socialmediaexaminer.com/community-building/feed/ 9 community,community building,community member,john jantsch,michael stelzner,podcast,social media marketing podcast Does your business have an active community? - Would you like to build a community to support your business? - To explore these topics, I interview John Jantsch for this episode of the Social Media Marketing podcast. More About This Show Does your business have an active community?Would you like to build a community to support your business?To explore these topics, I interview John Jantsch for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine.John shares insights into how content and community connect. You'll learn what to focus your efforts on and a few simple tactics that work.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Community-Building John explains how building a loyal community can make or break your business. People are drawn to you over time if you provide good, valuable and authentic information.Listen to the show to hear the example John shares of a woman who created a community before starting a business.What is community? John shares how we have always had community. The concept of community is based on how people gather around shared interests or location to give and take mutually. This has not always applied to business.A lot of the communities in place today have grown through social media. These tools not only allow communities to connect face to face, but also to connect much faster on deeper levels. Social media allows people to gather regardless of geography into a community of shared ideas.Listen to the show to hear a great example of a company that has a huge online community.How community-building has changedJohn shares how people are now tired of being drawn into a sales funnel with free stuff that's a "crippled version" of the upsell. Although these tactics worked a few years ago, today it's different. John explains how some of the best marketers are now offering free stuff that is better than what others charge for.Community-building is about building trust and conveying authenticity. John explains how people now want to participate in a community and draw value from it. A percentage of people will ask how they can go deeper into the community. It's now more of a "platform approach" than a ploy to lead customers in.Listen to the show to hear how Evernote's content is being created by their community.How to build a committed communityJohn talks about how communities form around an idea that's worth sharing. You need to have a unique point of view that is different from everyone else's. Start to bring people together and learn everything you can about them. You should aim to provide content that people want to receive and talk about.Listen to the show to hear how you can find the opportunity to build a community.What makes a "hero" community member?John explains that when thinking of building a community, we should look at "Whom do you want to see you as a hero?" You'll learn how this can help you create a successful community.You need to decide the higher purpose that your business can serve and have your customers' best interests in mind. Getting your customers and community involved in creating content is a really powerful way to generate loyalty and create more value for your community.Listen to the show to hear the advantages of having superstar community members.How content and community connectJohn shares the 5 types of content that every business and community need to create:Content that builds trust Content that educates User-generated content Other people's content Content that converts Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 33:14 http://www.socialmediaexaminer.com/podcasting-renaissance-is-podcasting-making-a-comeback/ http://www.socialmediaexaminer.com/podcasting-renaissance-is-podcasting-making-a-comeback/#comments Fri, 05 Oct 2012 12:00:46 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=26517 http://www.socialmediaexaminer.com/podcasting-renaissance-is-podcasting-making-a-comeback/feed/ 9 audio show,michael stelzner,mitch joel,online radio,podcast,podcast show,podcasting,social media marketing podcast Are you thinking of starting a podcast? - Do you believe podcasts are making a comeback? - Do you find yourself listening to more podcasts lately? - To explore why podcasting may be entering a renaissance period, Are you thinking of starting a podcast?Do you believe podcasts are making a comeback?Do you find yourself listening to more podcasts lately?To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this epis... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 34:33 http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/ http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/#comments Fri, 28 Sep 2012 12:00:26 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=25836 http://www.socialmediaexaminer.com/social-persuasion-how-to-move-people-to-action/feed/ 4 audience,content strategy,derek halpern,michael stelzner,persuasion,podcast,psychology,social media marketing,social media marketing podcast,social persuasion,tweetbot Want more of your readers to take action? - Are you looking to increase the persuasion of your content? - To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing... Want more of your readers to take action?Are you looking to increase the persuasion of your content?To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 33:06 http://www.socialmediaexaminer.com/blogging-for-business-how-content-can-improve-your-sales/ http://www.socialmediaexaminer.com/blogging-for-business-how-content-can-improve-your-sales/#comments Fri, 21 Sep 2012 12:00:56 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=25351 http://www.socialmediaexaminer.com/blogging-for-business-how-content-can-improve-your-sales/feed/ 23 blogging,blogging for business,business blogging,content,content marketing,marcus sheridan,michael stelzner,social share button,social sharing Are you wondering how a blog can help your business? - Are you trying to figure out how content can improve your sales? - To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Socia... Are you wondering how a blog can help your business?Are you trying to figure out how content can improve your sales?To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Socia... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 31:53 http://www.socialmediaexaminer.com/google-plus-future/ http://www.socialmediaexaminer.com/google-plus-future/#comments Fri, 14 Sep 2012 12:00:50 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=25176 http://www.socialmediaexaminer.com/google-plus-future/feed/ 16 google plus,google+ future,google+ marketing,google+ strategy,jesse stay,michael stelzner,podcast,social media interview,social media marketing podcast Have you given up on Google+? - Are you wondering whether it is worth managing yet another social network? - To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketi... Have you given up on Google+?Are you wondering whether it is worth managing yet another social network?To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google's strategy and what this means for your business.You'll learn what's critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don't think so now.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you'll discover in this show: Google+ for Marketers Here are some interesting Google+ stats:250 million Google+ accounts, 150+ million active users, 50% sign on daily (Google I/O 2012 conference) 69.4% male (Google+ Social Statistics) Most Google+ users are mobile, not desktop users (The Google+ Developers Blog)Jesse explains why you cannot compare Google+ to Facebook and why he thinks Google+ is more comparable to Twitter.You'll learn why Google+ is more than a destination site. Find out how the Google+ platform is intended to be a layer on top of all other Google products and how Google+ is becoming integrated into the entire Google experience.Listen to the show to find out why Google+ is the glue that connects all Google products together socially.How Google+ can help youJesse explains why you first need to look at your Googlestrategy to figure out how your business can use Google+ best.  For example, your Google+ marketing can help you to:Improve your search results in Google Bring social connections into your YouTube videos Add a CRM experience into Gmail and Google Calendar Build connections through Google HangoutsWhen you establish a presence on Google+, build relationships there and get endorsements on the content that you share through Google+, you increase your Google search ranking.Listen to the show to learn how your Google+ marketing improves your Google strategy.The future of Google+ Jesse talks about how Google has proven rumors wrong. Google+ recently released new capabilities for notifications on the Google+ platform.Plus Google+ also has a much stronger integration into Google Apps and you're now able to restrict conversations from sharing outside of the domain. This gives Google+ more privacy and makes it more friendly for business use.Google+ is continuing to grow and add more features. Jesse shares how Google+ can help you gain an edge in Google search engine results.He explains why there is no easier way to get better ranking in search at the moment than by building a Google+ presence. Learn how to give authority to the content that Google is indexing within Google  search results.Listen to the show to find out more about the future of Google+ and what this means to you and your business.Google+ marketing tools At this time, most third-party social media tools do not integrate with the Google+ API. This can make it challenging for busy marketers to add yet another social media network to their marketing mix. Jesse says to have patience and anticipates they will be releasing APIs at some time.You'll hear about Webmaster Tools where you can find, for example, statistics to help you track how your content is affected within search results as a result of people liking it on Google+. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 36:55 http://www.socialmediaexaminer.com/social-media-science/ http://www.socialmediaexaminer.com/social-media-science/#comments Fri, 07 Sep 2012 12:00:44 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=24152 http://www.socialmediaexaminer.com/social-media-science/feed/ 9 cscore,gamification,gifting,michael stelzner,ric dragon,social group,social media marketing,social media marketing podcast,social media relationship,social media science Want to understand the psychology behind why people interact via social networks? - During this fascinating interview I explore these very concepts. - To learn about the science and psychology of social media marketing, Want to understand the psychology behind why people interact via social networks?During this fascinating interview I explore these very concepts.To learn about the science and psychology of social media marketing, I interview Ric Dragon for thi... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 34:48 http://www.socialmediaexaminer.com/social-media-content-marketing-to-build-a-loyal-following/ http://www.socialmediaexaminer.com/social-media-content-marketing-to-build-a-loyal-following/#comments Fri, 31 Aug 2012 12:00:42 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=23629 http://www.socialmediaexaminer.com/social-media-content-marketing-to-build-a-loyal-following/feed/ 14 blog strategy,content marketing,content strategy,michael stelzner,pat flynn,podcast strategy,podcasting,smart passive income,social media business,social media content,social media marketing,social media marketing podcast Are you trying to build an engaged loyal following that loves you and your business? - Have you tried to use video, podcasting or social media to build engagement? - I explore these questions with Pat Flynn for our new Social Media Marketing podcast. Are you trying to build an engaged loyal following that loves you and your business?Have you tried to use video, podcasting or social media to build engagement?I explore these questions with Pat Flynn for our new Social Media Marketing podcas... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 39:39 http://www.socialmediaexaminer.com/facebook-marketing-mistakes/ http://www.socialmediaexaminer.com/facebook-marketing-mistakes/#comments Fri, 24 Aug 2012 12:00:25 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=23321 http://www.socialmediaexaminer.com/facebook-marketing-mistakes/feed/ 10 brian carter,facebook marketing,facebook mistake,facebook photo,image,michael stelzner,photo,podcast Are you struggling to make Facebook marketing work for your business? - Many marketers don't know how to connect with their audience on Facebook in a meaningful way for their business. - To learn how to get Facebook marketing right, Are you struggling to make Facebook marketing work for your business?Many marketers don't know how to connect with their audience on Facebook in a meaningful way for their business.To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast. More About This New ShowThe Social Media Marketing podcast is a brand-new show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business.Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.You'll learn what to focus your efforts on and a few simple tactics that work.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Facebook Marketing for Business The misconceptions marketers have about Facebook.Brian explains why constant promotion is boring and what marketers should do instead. He describes how marketers should be using Facebook, and if you are not already on Facebook how to check it out and interact.You'll learn why it's all about selling the dream and bridging the gap. One thing to do is to have a vision of the life that your customer is trying to live and portray that through photos and maybe even videos.Brian shares some examples of businesses doing this well.  One of these businesses creates their own someecards. Discover how you can test this kind of tactic in your Facebook marketing.Listen to the show to find out how you can create cool stuff to get people to start sharing more of your content.The biggest mistakes marketers repeatedly make on Facebook.Brian describes the 5 things you need to do to sell on Facebook as shown on his Facebook Diagram below and outlines the mistakes marketers make at each one of these steps.Once you have your fans and you have reached them, you still need to persuade them.Listen to the show to find out how to make Facebook marketing work for your business.The Facebook metrics you need to pay attention to and whyConsider the possibility that your business might be having trouble because people may not be aware of you or they're not engaging. You might not be showing up in their news feed or maybe you're showing but they're not buying for some reason.Look at the metrics to figure out which part you're having trouble with.You'll learn how to balance the number of fans on your Facebook page with the effective reach of your Facebook marketing and what Brian considers "trash-can metrics."Listen to the show to learn how to determine the metrics that matter most to your business.How B2B businesses can approach Facebook marketingBrian discusses the different options to target B2B customers on Facebook and feed people into your sales funnel.When it comes to ads, you need to have passionate fans. Your fans have to be passionate, affordable and they need to be buyers.  Discover how to get to know your customers in Facebook terms. Ask "What other things do your customers like?"There are a couple of tools for finding out your fans' likes: Optim.al and Infinigraph.Listen to the show to find out more about qualifying your audience on Facebook.Brian shares his best Facebook marketing tip: Share a photo and give a call to action such as "Click Like if..."To find out more about Facebook, check out our first podcast episode with Mari Smith, who shares insights on Facebook mobile. Survival Tip: Use Images on Facebook Recently Mari Smith and I experimented with this and it really does work. If you want to get maximum exposure for what you share on Facebook, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 28:10 http://www.socialmediaexaminer.com/social-media-marketing-002-twitter-marketing/ http://www.socialmediaexaminer.com/social-media-marketing-002-twitter-marketing/#comments Fri, 17 Aug 2012 12:00:21 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=23115 http://www.socialmediaexaminer.com/social-media-marketing-002-twitter-marketing/feed/ 6 blogging tip,brian solis,content marketing,content marketing world,first impression,michael stelzner,podcasting,resonance,social media marketing podcast,twitter,twitter for business,twitter marketing Is Twitter still a good marketing channel? - With so much focus on Facebook and Pinterest, has this network lost its value? - I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This Show Is Twitter still a good marketing channel?With so much focus on Facebook and Pinterest, has this network lost its value?I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.Brian shares insights into how Twitter has changed and what works on Twitter today.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Twitter for Marketing Today Why is Twitter still important to businesses and what's different?You'll discover why Brian suggests you consider Twitter as an information network instead of a social network. As a "human seismograph," Twitter is both an inbound and outbound tool that can give you the information you need to execute successful business strategies.Listen to the show to hear what this means for your business.What can marketers learn from the statistics available on Twitter?Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:175 million tweets daily 20% of Americans who use the web also use Twitter 8% are active every day on TwitterBrian explains how these statistics show that Twitter is becoming an extension of public conversation and how people are finding value in this conversation.Listen to the show to learn why the people who don't tweet are getting as much value as the people who are tweeting.How is Twitter impacting today's pop culture and what does this mean?In America, pop culture is strong. For example, television actively encourages people to tweet during live events such as America's Got Talent and American Idol. Twitter branding is omnipresent when it comes to television media.This is because Twitter is a platform for shared experiences and it's a very human network.Listen to the show to discover why Brian thinks Twitter's role in popular culture will increase even further. How does the integration of multimedia on Twitter impact users?Twitter has historically been about text, but they recently added images and integrated video capabilities into the Twitter.com interface.As Twitter is a platform for shared experiences, when you tweet, you now take on the role of producer and publisher of a media outlet in your own right.Listen to the show to learn how multimedia increases the power of Twitter.Are there any businesses out there that are creative on Twitter?Brian shares how to approach this question. You'll learn about his experience with one company he really admires for their approach to Twitter.And you'll discover how Brian is personally using Twitter to listen and inspire his content development strategy.Listen to the show to find out how you should consider structuring your Twitter marketing plan.How do you get the best results on Twitter?Brian has learned over the years that one of the most powerful things that marketers need to start thinking about in terms of Twitter is the idea of resonance.Find out why it's important to look at how long a tweet stays alive in the Twitter stream and why you should start designing with resonance in mind to have a greater impact.Listen to the show to find out more about this critical element to get the results you want from Twitter. Survival Tip: Content Marketing In the business of creating content, first impressions are essential. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 25:34 http://www.socialmediaexaminer.com/social-media-marketing-001-facebook-mobile-for-business/ http://www.socialmediaexaminer.com/social-media-marketing-001-facebook-mobile-for-business/#comments Fri, 10 Aug 2012 12:00:24 +0000 mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) http://www.socialmediaexaminer.com/?p=22830 http://www.socialmediaexaminer.com/social-media-marketing-001-facebook-mobile-for-business/feed/ 4 facebook advertising,facebook camera,facebook for mobile,facebook mobile,facebook mobile app,facebook page manager app,instagram,mari smith,michael stelzner,mobile marketing,podcasting,promoted posts Do you take Facebook with you on your mobile device? - Turns out 543 million people access Facebook while out and about! - To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podca... Do you take Facebook with you on your mobile device?Turns out 543 million people access Facebook while out and about!To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast. More About This New ShowThe Social Media Marketing podcast is a brand-new show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.You'll learn about how to get your Facebook content seen by the large mobile audience and you'll also discover the best Facebook advertising options.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Facebook Mobile for Business What are the mobile marketing opportunities?Businesses need to understand why mobile users are important on Facebook.543 million people use Facebook mobile each month 300 million photos are uploaded to Facebook each monthMobile is critical on Facebook because of the number of users and also because mobile users are twice as active on Facebook.Listen to the show to learn about the opportunities Facebook mobile users offer businesses and discover how mobile marketing has become an integral part of their social experience.How can Instagram and the Camera app on Facebook give you more options?Mari shares how Facebook is now positioned to take advantage of this mobile opportunity after acquiring the solely mobile app Instagram.She also brings up the possibility of Facebook rolling out Instagram.com profiles and the rumors of Facebook entering the hardware market and coming out with a phone. Mari also gives you a quick review of mobile apps and how they work.Listen to the show to learn more about what to expect in the future mobile environment.How should you adapt your marketing for mobile Facebook users?Mobile users consume content mainly through their Facebook news feed. With this in mind, here are some marketing tips for businesses to ensure visibility in these mobile news feeds:Post succinct content of 160 characters or fewer Make use of photos Ask short-and-sweet questions Be humorous and entertaining if appropriate Add calls to actionFacebook Offers are popular with local businesses from a mobile standpoint. But if you don't use Offers, take advantage of your updates and post something like: "Are you on a mobile phone? Come in and get a free coffee."Listen to the show to understand how to adapt your marketing to reach mobile Facebook users. What are the best paid advertising options on Facebook?Since going public, Facebook has made changes in the reach of content posted on Facebook and their advertising options. Many businesses are frustrated with Facebook now asking them to pay to get higher visibility for their content.Some businesses are finding value with Promoted Posts. Mari advises businesses to take the time to test Promoted Posts when their page has a low number of fans or has plateaued with a low engagement rate.Also, given the nature of the Facebook mobile app, Promoted Posts will get more visibility on mobile Facebook apps.httpv://www.youtube.com/watch?v=1f7G4bVVqO0Listen to the show to discover other tactics to get your content in front of a larger portion of your audience. Survival Tip: Critical Blog Plugin A while ago, I experienced a nightmare blogging scenario. This is why I use the two WordPress security plugins Secure WP and WSD Security. Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 29:44