Advanced Google Search Operators

Searching in Google has become second nature for most people. They know how to Google search using their cell phones, computers and now Ipad but did you know there is an advanced way to search in Google?  Grab your phone, computer whatever you have to because I’m about to tell you the top 6 advanced Google search operators. Watch the video below and pick which search tips you want to learn by clicking on them in the video.

Advanced Google Search Operators

WARNING! These Google search tips might make finding information a lot faster and you could get addicted.  You’ve been warned. Here are the best Google search operators you must know.

1) Cache: When you type this Google search option into the search field Google will show you the last copy of whatever site you look up with it Pretty useful if a site you go to has changed and you want to know what it looked like the last time it was cached

2) Site: This Google search operator is used if you want to just limit a search to a specific site. You would type site:www.example.com and Google will only show results from that particular website

3) Allinurl: This Google search option limits the search results to only those that have whatever the term you attach to it. For example, (allinurl: “David Ewing is the Best SEO” would only show pages that have “David Ewing is the best SEO” in the url)

4) Allintitle: This Google search operator is similar to the allinurl: command but limits the results to where the keyword is in the title tag.

5) +: The plus sign isn’t just for nerdy accountants. No sir this wicked cool Google search hack when placed in front of a word tell Google to search for exactly that term and not to include synonyms

6) -: The minus sign is also very useful for filtering results.  It can be used with specific words (Dallas –Cowboys –Mavericks will show you results for “Dallas” that do not contain the words Cowboys  or Mavericks) And if you’re Lebron James you might want to memorize and, tattoo the -: Google search operator so you never see the boys in blue. OK. Ok. Maybe a little harsh but hey, I’m from Dallas.

There you have it. While this is not the full list of Google search operators these are just the best ones. If you’re feeling smart take the quiz below and comment on what your favorite is?

I am the CEO & Co-Founder of Ewing Enterprise, a leader in the field of search engine optimization, social media marketing services & community. Follow cutting-edge SEO tips on my Online Marketing Director blog!

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Many clients allocate the bulk of their ad spend budgets to online media.  This galvanization brought on by heavy investing into Google’s Adwords platform has turned clicks into sales.
A new study by Internet research firm Miratech shows some eye brow raising data. Many PPC experts have thought that bidding to get the coveted 1^st sponsored link was the way to guarantee the most clicks. Turns out the best spot for sponsored ads is #2. The results of the study reveal that when two sponsored listing are shown users look at the second results for around one second while the top result receives less than 0.8 seconds of attention.

What’s This Mean?

This shows without a doubt that Google users are used to seeing Google’s organic results in the order they are arranged. The first result is looked at 1.6 times more than the second result.

David Ewing is the CEO & Co-Founder of Ewing Enterprise, a leader in the field of search engine optimization, social media marketing services & community. Follow David on Twitter! Even more to your benefit, follow Ewing Enterprise!

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Linkedin Tips and Tricks

View more LinkedIn presentations from David Ewing

LinkedIn’s membership base grew, on average, by 1 million new members every _____ days?

5 Days
10 Days
15 Days
17 Days

What area makes up the largest user base for LinkedIn?

North America
Europe
Asia
Africa

True or False. Females make up the largest user base in Asia.

True
False

What industry uses Linkedin the most?

Finance
Medical
High Tech
Legal

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Social Media Marketing Services SEO Services Enterprise Web Design

Social Media Marketing Services SEO Services Enterprise Web Design

Identifying Keyword Opportunities

Why Keywords Are Your Foundation

Search Engines have altered the way individuals shop. People use search engines to help them find products or services they are looking for by typing keywords into sites like Google, YouTube or Bing. The engines then rank sites related to these keywords based on relevance and authority.

Internet Marketing Google Search

Most often the difference between getting found in Google is based on choosing the “right” keyword. This makes keyword research arguably the most important step in online marketing.

There are multiple components that impact keyword selection. These components can be divided into two groups – primary selection components and prioritization components.

Primary Selection of Keywords

It is important to understand what aspects of keywords make them important to your business. The different components or characteristics of a keyword help determine whether the keywords are worth consideration in your SEO strategy. You should only choose keywords if they meet your criteria. Some examples are:

• Making sure the terms/phrases have enough search volume
• Making sure the keywords are relevant
• Assessing how strong the competition is

If a keyword does not meet the criteria of enough search volume, then it is eliminated from the list. Also if it does not meet the relevancy criteria it should also be eliminated.

Prioritization of Keywords

Two things to think about when prioritizing keywords are:

• What competitive advantage do your products/services offer?
• What’s the monetary value of the products/services associate with those keywords?

Generating Your Initial Keyword List

The first part of creating your initial Keyword List involves thinking up as many keyword ideas as possible.

• Listing root brands and product/service names (e.g. lawyer)
• Brainstorming variations of product and brand related keywords
• Talking to clients to determine what terms they use in search
• Studying competitors’ sites
• Adding geographic variations (e.g. Miami lawyers, Dade county lawyers)
• Adding descriptive variations (e.g. personal injury lawyers, slip and fall lawyers)
• Taking all the variations and entering them into the Google AdWords Keyword Tool, which will suggest numerous other variations.

With this list in hand, now the keyword list can be analyzed.

Choosing Relevant Keyword Terms/Phrases

Once all the keyword choices with enough search volume are picked, keywords must then be judged for relevancy. You don’t just want random traffic; you want high quality traffic that will convert into customers which in turn makes for a higher conversion rate.

Here’s an example of the importance of relevant traffic. If a small Doctor’s office in Dallas, Texas where able to achieve rankings for the general term “doctors” their office would be answering phone calls from irrelevant locations like people calling from California, Florida, New York City and others. Conservatively less than 1% of the searches for the term “doctors” would be potential clients in the Dallas area, meaning:

• It would be a tremendous distraction for the staff taking these calls or filtering out the bad leads
• It would eat up the time and resources you need to nurture your more valuable leads in the Dallas area

Assessing Keyword Competitiveness

Most companies and individual site owners focus on search traffic over relevance. It’s important to make sure there is enough volume but not too much because often high search volume is an indicator of high competition.

Let’s go back to the Dallas doctor’s office. Let’s say they want to rank for the term ‘doctor.’ This puts them up against almost all practicing medical doctors in the English-speaking world, including larger and more powerful ones. As I’m writing this, there are 112 million Google results for ‘doctor.’ Only 10 are on the first page of Google.

When picking keywords to target, you clearly need to choose your battles wisely. So how do you do that?

What You Need to Beat the Competition

After picking your area you want to rank for, you need to figure out how to beat the competition in that area. The way to do this is for your site to gain authority and relevance for those terms.

Authority

Authority is assessed by understanding the link profile of your site versus those other sites ranking for the keywords you are targeting. External links from other sites are the single most powerful ranking tool amongst the major search engines of today. The three most important elements of these linking factors are:

• Number of links to a website (more is better)
• Number of links to the specific page one hopes will rank for the term in question (again, more is typically better than less)
• The anchor text of links to the specific page (see the upcoming link building chapter for more on this)

Links are the biggest factor in gaining authority and search engine rankings. Ewing Enterprise’s software allows companies to compare their own link profiles to those of their competitors. As a rule of thumb, one’s site could compete for rankings (in the short term) with other sites with similar link profiles. Tackling sites with more powerful link profiles requires time and dedication. The bigger the gap, the more time, effort and budget is needed. When a large gap exists between two competing sites in the number of inbound links, it is very difficult for the site with less compete.

Relevance

On the flip side of the coin is relevance. On-page relevancy can be quickly assessed by looking at simple elements.

• Keyword match in the title of a page
• Keyword match in a site’s internal navigation
• Keyword match in the domain name

By considering both authority and relevancy, it’s a simple process to determine opportunities. If rankings for a given keyword term are dominated by much more powerful sites obviously targeting the term with their on-page factors, then it’s likely best to look for another keyword opportunity. If, on the other hand, those same sites are powerful yet aren’t specifically targeting the terms (or visa versa), then potential does exist.

At the end of this process, you should have a list of keywords that have been vetted. Now, it becomes a process of prioritizing all the remaining keywords. While the same primary assessment variables can still be utilized to determine priorities, secondary assessment variables now can also be considered.

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Social Media Marketing Services SEO Services Enterprise Web Design

Social Media Marketing Services SEO Services Enterprise Web Design

1. It’s Free

Unless you’re paying for a consultant or a link bait specialist (both can be good options), marketing your website with social media is free. It will cost you some time, but that pales in comparison to the value of the traffic that you can get in return.

2. Quick Results

Building a successful website takes a considerable amount of time and effort. Search engine rankings, for instance, can take years to build in a competitive niche.

3. It Will Lead to Other Valuable Sources of Traffic

Although visitors from social media sites may be less responsive than other types of visitors, success with social media will likely increase the number of inbound links you receive.

4. Building Links with Social Media is Safer than Buying Links

If you plan to cut out the need for social media by purchasing links from other sites, you’re running the risk of being penalized or banned by Google. For some, this is a risk worth taking, but in most cases I would strongly discourage taking this chance.

Facebook

1. The average Facebook user has 130 friends.
2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
3. Over 300,000 users helped translate the site through the translations application.
4. More than 150 million people engage with

Twitter

1. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
2. Twitter gets more than 300,000 new users every day.
3. There are currently 110 million users of Twitter’s services.
4. Twitter receives 180 million unique visits each month.

LinkedIn

1. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.
2. There are more than 70 million users worldwide.
3. Members of LinkedIn come from more than 200 countries from every continent.
4. LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.

YouTube

1. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
2. By June 2006, more than 65,000 videos were being uploaded every day.
3. YouTube receives more than 2 billion viewers per day.
4. Every minute, 24 hours of video is uploaded to YouTube.
5. The U.S. accounts for 70% of YouTube users.

Social Media Marketing Services SEO Services Enterprise Web Design

Social Media Marketing Services SEO Services Enterprise Web Design