Social Media Models

The Brandsphere Infographic

admin — Mon, 05 Sep 2011 19:15:27 +0000

We’re always looking for nice infographics. And especially for infographics that can really add value to using Social Media in a business way. Brian Solis summarizes the use of different media in a fairly complex model, called the Brandsphere Infographic. What is its purpose? The paid-earned-owned media trangle is being extended with promoted media and shared media. Different levels (the ‘rings’ in the model) represent the different choices that ultimately will decide what types of (Social) Media can best be deployed when taking a social approach.

It’s a nice approach. Though, it may take some time before you completely understand the different levels the model inhibits.

A detailed explanation of the model is to be found at Brian Solis’ blog.

New Social Media Model: ACCESS model

admin — Thu, 21 Jul 2011 09:30:14 +0000

We’ve added a new Social Media Model in the category Implementation Models. The acronym ACCESS stands for Audience, Concept, Competition, Execution, Social Media Tools and Sales Viability.

The model describes six crucial steps for a Social Media Strategy to work. These steps focus on the most important elements in your environment; know your audience, define the concept you want to use, analyze the competition and execute using the right Social Media tools and the right way of measuring results.

You can find the ACCESS model here or by clicking the image.

Discover yourself in Social Media

admin — Mon, 04 Jul 2011 09:29:18 +0000

What is the ‘ME’ in Social Media? As Brian Solis describes it: “Social Media is a deeply personal ecosystem that I lovingly refer to as an EGOsystem. As such, there is a “me” in Social Media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.”

Solis discovers that there aren’t just a couple of categories in which you can fit. No, he designed a model in which 18 different characters are placed. Too many, you think? Read them all and you will see the differences between all those online species. The model is really neat designed, by the way.

Take a look at the Behaviorgraphics model at his website.

The more C’s, the better: The 6-C Social Media Model

admin — Wed, 25 May 2011 12:51:17 +0000

Social Media is all about building communities about your brand. Depending on what business your in, the community elements differ. The method of reaching such a dedicated community can be described in several ways. Andrew Schiestel uses 5 C’s to get to the ultimate C: Community.

Take a look at the 6-C Social Media Model at his website.

Measuring ROI: The KISS Method

admin — Wed, 04 May 2011 17:32:53 +0000

Measuring ROI has always been a hot topic. Just as everywhere else, Social Media also has to do with questions about what results the Social Media efforts yield. The ROI Social Media Models show us more about how to measure these efforts.

The KISS Method has recently been described at SocialMediaToday.com. It consists of 4 elements which, of course, shape the acronym ‘KISS’; Knowledge Management, Intelligence, Sales and Support.

You can find the model and its description at this website.

Connecting To Your Audience: 6 Ways to present yourself

admin — Wed, 13 Apr 2011 19:55:23 +0000

Connecting to your audience is a substantial part of your Social Media Strategy. Think about which components you should include in presenting yourself. Brian Solis, now part of the Forrester Research Group, has taken notice of 6 ways to helps to resonate your online presentation. Check the model and its description at BrianSolis.com.

New Social Media Model: Social Media 24/7

admin — Tue, 05 Apr 2011 17:40:23 +0000

In the category Social Media Approach Models, we have now added the translation of a Dutch Social Media Model which can be universally adopted. Take a look yourself by clicking the picture below!

Social Media Brand Voice model: 4 things to think about

admin — Thu, 31 Mar 2011 19:05:57 +0000

Stephanie Swan describes at Social Media Explorer four elements of your brand voice you need to think about before firing social talk in the wide open Internet. Think about Character/Persona’s, Tone, Language and Purpose. All very important elements, especially for PR/Communications which are continuously connecting with the ‘outside world’ through Social Media.

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Read more about this model at Social Media Explorer.

Welcome!

admin — Thu, 24 Mar 2011 18:56:10 +0000

Hello visitor!

Welcome to this new website, where we will be collecting all kinds of Social Media Models. Models will be updated and added continuously, so be sure to keep this website close at hand.

We will be adding Twitter and RSS possibilities shortly.

For now, enjoy!