Social Media Optimization

How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner

noreply@blogger.com (Les Bain) — Sat, 09 Apr 2011 17:08:00 +0000

"How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner: "You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?"

It uses FBGAT (Facebook Google Analytics Tracker), which is a "free and opensource tool created by Webdigi to work around Facebook’s Javascript restriction on Facebook fan pages which prevents Google Analytics from working correctly."

The 5 Models Of Content Curation | WebProNews

noreply@blogger.com (Les Bain) — Fri, 01 Apr 2011 23:50:00 +0000

"One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. Steve Rosenbaum just published a book called Curation Nation looking at the rise of content curation in the business world – and a recent post on the Psychology Today blog even declared that “content curation is the new black.”"

Good Introduction to Content Curation.

Facebook Now Allows Personal Profiles To Be Converted Into Business Pages

noreply@blogger.com (Les Bain) — Wed, 30 Mar 2011 23:15:00 +0000

"For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes."

This comes too late for several of my clients, but it is a positive new feature.

Embed a YouTube Slideshow of Your Channel / Playlist in Facebook Static FBML | HyperArts

noreply@blogger.com (Les Bain) — Fri, 12 Nov 2010 01:37:00 +0000

"PLEASE NOTE: Having answered the same questions about embedding YouTube videos and Flash in Static FBML custom tabs and using FBML many many times, I'm closing comments on this article and have posted a troubleshooting post for embedding YouTube videos and Flash which addresses all the issues that cause users problems when implementing the fb:swf FBML tag on their custom tabs. Please refer to this article for help, as I've closed comments on this post."

What The F*** Is My Social Media Strategy?

noreply@blogger.com (Les Bain) — Wed, 04 Aug 2010 16:55:00 +0000

"What the f*** is my social media 'strategy'?
Making it up so you don't have to."

Comical Social Media Phrase generator. One example.

Encourage positive conversations to drive advocacy

Search and Social? Eh, no. | SEO Bullshit

noreply@blogger.com (Les Bain) — Thu, 29 Jul 2010 22:38:00 +0000

"Not a day goes by when I don’t find an article or blog post in my RSS reader telling me that ‘social is the new search’, that I need to ‘forget about SEO and start going social’, that ‘social media will replace search’."

A clever article debunking the myth that social media will replace search.

HelloTxt we are status - manage your content and updates to multiple social networks from web or mobile. facebook, twitter, myspace and other 40.

noreply@blogger.com (Les Bain) — Mon, 17 Aug 2009 17:52:00 +0000

"Save time managing your status update for all your social networks.
Post updates by group to separate work and play.
Aggregate and organize your friend's feeds."

Another of the many social media integration tools.

Update Twitter With a Keyword Bookmark - Bookmarklets - Lifehacker

noreply@blogger.com (Les Bain) — Thu, 06 Aug 2009 00:50:00 +0000

"Update Twitter With a Keyword Bookmark"

This is a way to quickly enter a tweet from your browser.

5 Free Online Twitter Background Generators | SingleFunction

noreply@blogger.com (Les Bain) — Wed, 01 Jul 2009 03:47:00 +0000

"what we care about is services that can generate a Twitter background free of charge and make them look good. That’s what this roundup is about, 5 free online generators to make your Twitter backgrounds stand out, and there is a bonus, a useful online tool to check how your Twitter background looks in different screen resolutions."

16 Ways to Track Links Shared on Twitter or Friendfeed | About Online Tips

noreply@blogger.com (Les Bain) — Wed, 24 Jun 2009 23:02:00 +0000

"16 Ways to Track Links Shared on Twitter or Friendfeed"

Find ways to know who is clicking on your links in Twitter.

Twitter applications, twitter apps - Twapps!

noreply@blogger.com (Les Bain) — Thu, 02 Apr 2009 23:57:00 +0000

"Twitter applications, twitter apps - Twapps!
Showcasing 105 Twitter apps from the twittersphere!"

Nice visual display of Twitter Apps.

10 Privacy Settings Every Facebook User Should Know

noreply@blogger.com (Les Bain) — Fri, 20 Mar 2009 19:48:00 +0000

"Everyday I receive an email from somebody about how their account was hacked, how a friend tagged them in the photo and they want a way to avoid it, as well as a number of other complications related to their privacy on Facebook. Over the weekend one individual contacted me to let me know that he would be removing me as a friend from Facebook because he was “going to make a shift with my Facebook use - going to just mostly family stuff.”"

A must read article for Facebook management.

Ping.fm / Update all of your social networks at once!

noreply@blogger.com (Les Bain) — Fri, 20 Feb 2009 03:21:00 +0000

"Ping.fm is a simple service that makes updating your social networks a snap.Ping.fm is a simple service that makes updating your social networks a snap."

Send your message from anywhere. Send it everywhere.

The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed » techipedia | tamar weinberg

noreply@blogger.com (Les Bain) — Fri, 12 Dec 2008 01:43:00 +0000

"Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites."

A set of rules for the popular social media sites, including Facebook, Twitter, and LinkedIn.

Using Your SEO and Analytics to Create a Social Media Strategy

noreply@blogger.com (Les Bain) — Thu, 11 Dec 2008 19:05:00 +0000

"One thing I don’t hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. ... I say start with your SEO and your analytics. Let me explain."

Good article with some original thinking.

If I Started Today | chrisbrogan.com

noreply@blogger.com (Les Bain) — Sun, 07 Dec 2008 02:55:00 +0000

"Here’s what I’m going to do. I’ll build three different scenarios out, and give you the starting points for what I’d do with social media if I were in these steps"

How to get started in Social Media.

Evolving Web: Better is not More 2 Pick Your Networks Carefully

noreply@blogger.com (Les Bain) — Sun, 07 Dec 2008 00:50:00 +0000

"So, what I’m positing here is: maybe it’s better to be a strong member of a few networks than a weak member of a lot of networks. Don’t kill yourself joining and participating in everything. Always keep an eye on what’s new, but nurture your key networks. Grow them and let them provide."

I think this is very important. Signing up for multiple social networks is not usually effective.

Fundamentals of Social Media Marketing Strategy | Online Marketing Blog

noreply@blogger.com (Les Bain) — Sat, 06 Dec 2008 19:26:00 +0000

"I think it’s important to focus on the key components of what it takes to deploy an effective social media strategy individually and as a whole. By understanding the social web as it relates to fundamental marketing principles, tactics, tools and best practices, you can create a framework for the development of a working strategy."

A sound article on Social Media.

synecdochic: Why Monetizing Social Media Through Advertising Is Doomed To Failure (part one)

noreply@blogger.com (Les Bain) — Thu, 07 Aug 2008 02:40:00 +0000

"I've come to believe, though, that the gut instinct is correct: the existing advertising model is inherently unprofitable and unsustainable for a social media service"

This is a find well reasoned article.

Social Media 101: How to Get Your Business Involved

noreply@blogger.com (Les Bain) — Sun, 20 Jul 2008 06:14:00 +0000

"Many companies are intrigued by the concept of social media, but have no idea how to actually integrate it into business practices. In an earlier post, we explored one approach to putting a simple social media plan in place."

BuddyPress

noreply@blogger.com (Les Bain) — Thu, 06 Mar 2008 05:27:00 +0000

"BuddyPress will transform a vanilla installation of WordPress MU into a social network platform."

One to watch.

SiteProNews: Social Networking with Training Wheels

noreply@blogger.com (Les Bain) — Mon, 11 Feb 2008 08:48:00 +0000

"Look, I don't really think that the mySpaces and Facebooks of the world are that important for the typical small business as they stand today. There may be very practical business reasons for some to actually use these and other, what are called social networks, for business gain, but most people that have jumped on the social network bandwagon have found themselves left with a 'is this all there is' kind of feeling."

Excellent tips for getting started.

SiteProNews: Future Of Social Media Sites

noreply@blogger.com (Les Bain) — Sat, 12 Jan 2008 10:11:00 +0000

"The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the dot.com growth is in fact one that is made by many industry observers, and while there are a number of clear similarities, there are also some important differences."

Ten Common Objections to Social Media Adoption and How You Can Respond - ReadWriteWeb

noreply@blogger.com (Les Bain) — Sat, 12 Jan 2008 08:27:00 +0000

"I decided to make a list of the Top 10 Objections to New Online Tools and What You Can Say in Response. I surveyed my nearly 1300 friends on Twitter and got all kinds of thoughtful replies."

SiteProNews: 12 Simple Steps to Explode Your Site Traffic Using Online Social Media

noreply@blogger.com (Les Bain) — Wed, 19 Dec 2007 16:34:00 +0000

"Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too."