SOCIAL NETWORK MARKETING

2012-04-16T03:11:00.012-07:00

Social Network Marketing is the process of advertising,promoting and selling ideas,concepts,beliefs and philosophies in a social environment. Social networks provide the economic and communal algorith that people need to word-of-mouth information.

Social Media Can Build Trust:Just Follow These 10 Tips

In the social sphere,if you don't have trust you don't have anything.You can have all your logos in the right place,all your design elements aligned and all your social media "techniques" in place and you still won't get the kind of following and sharing that you really need to promote your brand.To succeed in the social sphere,you need to get people to trust you.Trust is what makes
people feel safe about giving you their credit cards.It's what makes
people feel safe referring their friends to you.

So how to establish social media trust?Here are 10 tips to help.

Use of graphics that help build your social media trustworhiness

Some of the best graphics are media appearances,like radio or TV logos.If you've been on ABC news for example,put an "As seen on ABC News" logo on your page.Other examples of graphical trust factors include before and after photos, as well as testimonials with a person's picture next to it.

2.Increase your social proof
Social proof is the idea that people are more likely to do business with you if they know others are also doing the same.They're more likely to like you if a lot people have already liked you.You can boost your social proof by getting as many like as possible as many comment as possible and as much user visible engagement as possible.

3.Build strong real life relationships
Real life relationships are the lifeblood of your social media.It might seem counter intuitive that your online contacts are dependent on your offline contacts.But its true.Even among followers base of 1000,000 you'll have a core group of just a few hundred people who are true cheerleaders and champions for your brand.Among those people you'll find that many of them are people you know in real life,or are people who know people you know in real life.

4.Be consistent with your online and offline message
Your social message should match your offline message your branding should be the way you treat your customers should be the same.
Otherwise you're sending mixed signals and endangering your brand.

5.Be what you preach

If you are an SEO expert,you should be highly ranked.If you are graphic designer,you should have a well designed website website and facebook page.You should be what you preach both online and offline.Social media users are very wary of people who say one thing then they do another.Make sure your image is consistent with what you advocate and want to be known for.

6.Remember they are real people
It's easy to look at facebook page and objectively evaluate how many "likes" you got.It's easy to feel giddy about the number of Twitter followers you have.It's easy to feel marketers ofetn forget that each one of these numbers represents a real person,within a real problem that may have a real solution to.Remembering tht each of these numbers is real number will help to improve your message,your connection with your audience and ultimately your entire social networking strategy.
7.Invite Users to talk to each other
Social media shouldn't be just about you sharing what you want to share.It should be about users sharing things with you and with each other.Encourage users to talk to one another.You can do so by asking provocative questions by using polls and by hosting contests.

8.Center around the customer,not the brand
Your status updates and tweets shouldn't be about your company's latest goals,your last stock valuation or your neest launch.Instead they should be focus on your customer.

How can you solve problems for them?What can you offer them?How can you better their lives?Focus your message around your customer and everything else will follow.

9.Tweet-and tweet thing that matter
You might be restrained to just 140 characters on twitter,but that doesn't mean you can't still deliver incredible value.
Use twitter-It's a powerful social network that many businesses miss out on.And don't just tweet the frivolous.Instead,take full advantage of the network and share things that really matters.

10.Help a slove their problems
At the end of the day people pay attention and people pay money because their problems solved.If you can provide information,tips or even products that help people to get what they want,you're more likely to get followers and shares.

Not Generating Leads From Social Media?
Here's Why
If you've been working on your social media from some time but haven't gotten the results you've been looking for,don't fret.
Chances are you're making one of these seven common mistakes.

These are seven of the most commom mistakes people make in social media .Fix them and your leads will start flowing in.

1.You are in the wrong social media
No matter how well you're executing your social media plan,if you're in the wrong type of media,your message isn't going to be heard.
If yo're regularly publishing on facebook and Twitter but you're primarily targeting CEO's,who only spend time on LinkedIn,then your strategy isn't going to work.Figure out where your market spends their time.Then create a strategy presence in those social media networks.
Figure out where your market spends their time.Then create a strong presence in those social media networks.

2.Not putting likes and shares on your website
Inspite all that social media has going for it,one thing it's not great at is getting initial traffic.It's great for following up with readers and its great for putting out viral content.But the best way to get people into your social media funnel is still your own website.Make sure that you have the like buttons,share buttons,tweets buttons and follow buttons embedded on your website to generate healthy social media leads.

3.Not making the most of captured attention
When someone on social media come to your page you have something that's extreamely rare:your customer's attraction .Dont waste it.Make sure that every inch of your social media real estate is filled with value adding,brand building material.For example,if you have a facebook page,make sure that you have everything filled out;make sure you have company information,website details,photos,etc,all uploaded to your page.

4.Not adding value through content
Marketers who treat social media as just a platform to push advertising are missing the boat.Not only won't they get buyers,but they'll alienate their platform.

However,even marketers don't make that mistake still often don't provide enough value.Giving update about your company for example doesn't count as adding value.
In order for your social media lead generation initiatives to really take off,it has to really make your customer's lives better you need to solve problemsfor your customers.You need to provide valuable content that your customers will be glad you shared.

5.Not combining with email
Social media shouldn't stand alone endevour.Instead,social media lead generation activities should always be combined with other ways of following up with users,mostly notably email marketing.
Email marketing is more effective than social media for following up.Someting that you post on facebook feed might never be seen by your followers.On the other hand,an email you send is generated to be delivered.That said,email doesn't have the viral power of socila media people don't pass on emails the way they share things on facebook and Twitter.The best way to get both follow up power and viral power is to use both email and social media in conjunction to build social media lead.

6.Not clearly directing users to take action
As a website owner or marketer,it's easy to assume that other people know what you want them to do.However,the reality is most people really don't.
Don't assume that people know you want them to visit your site,to give you their email,to call your company or to buy your product.Tell them explicitly what to do.
One simple reason you might not be generating the kinds of social media leads you want is because you aren't asking for the leads.

7.No clear Tracking metrics
Without clear metrics for tracking how you're doing in social media,it can be very hard to tell of you're succeeding or failing.
Pick one to five metrics that you want to optimize for,then steadily work to improve those metrics.For example you might want to increase the number of times your content gets shared every time you post an update or you might just want to increase visitor count.

These are seven of the most common reasons why social media user fail to generate leads.If the social media leads aren't flowing in'look to see if you're making one of these mistakes.If you are,that where your problem lies.