Social Precision Blog

The Best Conference You've Never Heard Of

Jenny DeVaughn — Tue, 07 May 2013 00:47:27 +0000

It is less than one month away until the 2013 Summer Brand Camp in Dallas, TX. This is a conference that I must attend each year and here's why:

1. Genuine support for attendees
The pay-it-forward passion that you feel the moment you arrive at Brand Summer Camp is inspirational. The conference hosts and alumni proactively make each attendee feel welcome.

2. Gain insight into real-world solutions
At previous Summer Brand Camps, I learned from executives who shared how they overcame personal hardships to reach their professional goals. You connect with leaders and attendees in a transparent and non-judgemental way that isn't offered at other events.

3. Unique speakers and sessions
The restaurant, retail, and healthcare industry's biggest stars and brands lead sessions that are filled with success stories, actionable items, and data. Check out this year's agenda: http://www.summerbrandcamp.com/agenda.

4. Memories that last a lifetime
The memories and friendships that I made at Summer Brand Camp have helped me through difficult times all year 'round.

To attend Summer Brand Camp, you must be a Restaurant, C-store, Retail or Healthcare operator. If you have any questions, email Melissa Papaleo at melissa.papaleo@prbbi.com. Hope to see you there!

Stop Feeling the Post SXSW Interactive Blues

Jenny DeVaughn — Wed, 13 Mar 2013 03:52:36 +0000

This was my fourth year in a row attending SXSW.

When I return home to a life and work that I love, there is a sinking feeling inside.

I miss the non-stop networking, events, sessions, photos with tech's finest like Robert Scoble (yes, that is us in the photo), social media interaction, swag, and more.

If you are a little down after leaving SXSW, here are some ideas to get your mojo back:

Meet with a friend who didn't attend SXSW. Think of the connections that you made that could benefit this person. Make those introductions.

Thank someone who helped make your time in Austin better. Find a thoughtful way to pay-it-forward.

Follow up with any new connections. Set calls in a few weeks to see how you can help each other.

Start planning your bucket list for SXSW next year. Maybe you'd like to speak on a panel or host your own event. Dream big and hustle like Gary V.

Remember, many people want to attend this event and don't get the opportunity. Be grateful and pass along what you learned to others.

What are some additional ways to beat the post SXSW Interactive blues?

To Blog or Not to Blog

Jenny DeVaughn — Tue, 05 Mar 2013 01:57:11 +0000

Today a colleague and I discussed reasons why a corporation shouldn't start separate blogs for each of its entities or functional teams. Blogs require consistent content, new ideas, photo/video assets, graphics, search/mobile-friendly pages, and more to make it successful.

Maintaining a blog is a lot like working out. It is exciting that first week when one joins the gym. It gets harder to keep working out in the following weeks as competing priorities arise.

My blog serves as a channel for me to highlight free-time activities that I enjoy like charitable causes and NASCAR. Moving forward, I will share social media observations, best practices, and infographics. My blog posts will be more frequent like my trips to the gym.

Help End Childhood Hunger in America. Yes, America.

Jenny DeVaughn — Tue, 18 Sep 2012 13:15:43 +0000

Many of my most prized childhood memories while growing up in Iowa involve food. I think back to Thanksgiving, sweet corn days, and other family events symbolized by a home cooked meal. I was lucky that even when times were tough; there was always food for our family to eat.

It is hard to imagine growing up in America being hungry. One in five children in the U.S. struggles with hunger. Kids tell us what hunger feels like:

Help by dining out at participating restaurants: http://dineout.nokidhungry.org/maps.

Share Our Strength's No Kid Hungry campaign is ending childhood hunger in this nation by ensuring all children get the healthy food they need, every day.

The funds raised through Share Our Strength's No Kid Hungry support its work connecting kids in need with nutritious food and teaching their families how to cook healthy, affordable meals. Let's help create positive memories and a brighter future for these children in need and their families. Click to find out ways you can help: http://www.nokidhungry.org.

Indianapolis Motor Speedway Social Media Garage

Jenny DeVaughn — Wed, 25 Jul 2012 22:46:02 +0000

This weekend, I was invited to be a part of the Social Media Garage at the historic Indianapolis Motor Speedway (IMS). This "Super Weekend" of racing has it all:

Four races: NASCAR Sprint Cup, Nationwide, GRAND-AM Continential and Rolex
Exclusive @JimmieJohnson, @JeffGordonWeb, and Tony Stewart tweetups
NASCAR Fan Tweetup
Live Garage Cam
Bloggers: me, @JessicaNorthey, @Nascarasm, @NASCAR_WXMAN, and @NewTrackRecord
IMS Social Media Garage Crew like @CassieConklin
Foursquare checkin prizes
Facebook giveaways
Twitter contests
SMS (mobile text) contests
Did I mention prizes, giveaways, and contests?

For those in town for the race on Friday night, you are invited to a Jessica Northey tweetup! She is the founder of the largest Twitter chat, Country Music Chat aka #CMchat. Jessica and I will be at the High Velocity Sports Bar in downtown Indianapolis around 6pm. All are welcome.

If you are at the track or at home, hope that you will be a part of the fun this weekend that IMS has put together for the fans. Join us on Twitter using the hashtags: #SuperWeekend and #SMGarage.

See all of the details regarding the IMS social media garage here: http://www.indianapolismotorspeedway.com/brickyard400/eventinfo/51674/?hide_sidebar=true.

Coca-Cola Racing Invites You To A Twitter Viewing Party

Jenny DeVaughn — Fri, 06 Jul 2012 19:21:26 +0000

Social media brings fans together. It makes events more rewarding for those who are in attendance or watching at home. Since I am not at Daytona International Speedway, this weekend I’m watching the Coke Zero 400 at a NASCAR Hall of Fame viewing party in Charlotte, NC. My friends at Coca-Cola Racing are inviting all NASCAR fans to join in the fun by throwing our own viewing parties to see how real NASCAR fans watch a race.

Before and during the race tomorrow, tweet @CocaColaRacing live videos and photos of your #NASCAR viewing party using the #MYCOKERACE hashtag. Coca-Cola Racing is giving away a special race day prize pack to one of my followers which may include: a Coca-Cola branded Grandstands Cooler, a Coca-Cola branded Recycling Koozie to keep your drink chilled, and a Coca-Cola Racing cap!

In order to be considered for this giveaway, follow these steps:
1. Follow @CocaColaRacing on Twitter: http://twitter.com/cocacolaracing.

2. Tweet a photo of you watching the #CokeZero400 #NASCAR race with the hashtag #MYCOKERACE.

Make it a race day to remember!

Infographic: What Your Brand Colors Say About Your Business

Jenny DeVaughn — Mon, 02 Jul 2012 20:44:19 +0000

Brad Keselowski’s Checkered Flag Foundation Announces Program for Wounded Vets

Jenny DeVaughn — Fri, 20 Apr 2012 13:29:30 +0000

For more information: Andrea Ross 419-905-1591 or andrea@checkeredflagfoundation.org

For more information about Waste Management: Jenny DeVaughn jdevaughn@wm.com

For Immediate Release

Brad Keselowski’s Checkered Flag Foundation Announces Program for Wounded Vets

MOORESVILLE, NC (April 20, 2012) – Brad Keselowski's No. 19 Checkered Flag Foundation Dodge Ram will highlight a proactive veterans hiring program during this weekend's NASCAR Camping World Truck Series race at Kansas Speedway.

Driving for his own team, Brad Keselowski Racing, Keselowski's hood will carry the message of Waste Management's proactive veteran hiring program. In addition to being the nation’s largest environmental services provider, with approximately 44,300 employees, Waste Management is also a leader in recruiting and hiring veterans, which is what attracted Keselowski to the program.

"About 1 in 12 employees at Waste Management are veterans and the organization is consistently recognized to be military friendly," Keselowski said. "It made sense to me to highlight their hiring program through my foundation, which works to support those who have sacrificed for the rest of us. As more and more men and women leave their respective branch of service proudly after serving long tours away from their families and friends, it's good to know that there are organizations like Waste Management that proactively seek to hire them upon their return.

About 3,500 veterans currently work for Waste Management. The organization has been named top Military Friendly employer by "G.I. Jobs Magazine," "Military Times," and the Department of Defense.

A veteran himself, Wes Reel, staffing manager with Waste Management said, “I have always loved being part of a winning team, which is why I loved serving in the military before I joined Waste Management. When I wore the uniform of the United States Navy, I worried that nothing could ever replace the mission and purpose I felt by serving my country. I now take great pride in being a small part of a company that is helping to change the world by making our environment better.

"We are actively seeking veterans to fill roles at all levels of the organization, from the Operational Front Line to the Corporate Headquarters," Reel continued. "A partnership with The Checkered Flag Foundation brings us one step closer to its goal of remaining a best place to work for veterans."

For real Veterans’ testimony from real WM Employees, click here (http://youtu.be/jocWOQo1yjs) to view the video. Follow this link: http://wastemanagement.jobs to view a list of all of WM’s current openings.

Brad Keselowski's Checkered Flag Foundation is a 501(c)(3) organization that supports those who have sacrificed for us, including military, veterans, first responders and their families, among others. For more information on CFF, you can visit http://checkeredflagfoundation.org or check out the Checkered Flag Foundation on Facebook at www.fbook.me/CFF and on Twitter at @BKCFF.

Introducing Jobgram: An Infographic for Recruiting

Jenny DeVaughn — Tue, 21 Feb 2012 02:47:53 +0000

Paul Jacobs and I met at Google a few years ago. He made the trip from New Zealand and led a session called, "The Death of Job Boards". Needless to say, I've always been interested in his perspective. I walked away from his session believing that job boards would survive, however, that passive candidates need more than a job description before they apply.

Paul reached out to me regarding his newest venure, Jobgram. Jobgram is a visual infographic of a career opportunity. I found it to be engaging. Here is a Jobgram highlighting an Operational opening for a Technician (Mechanic) with my employer, Waste Management. What do you think?

You may also view and share this Jobgram at http://getajobgram.com/post/17965716065/wastemanagement.

The Most Influential NASCAR Related Twitter Accounts

Jenny DeVaughn — Tue, 17 Jan 2012 18:54:56 +0000

There are over 13,000 Twitter accounts with bios that contain the word, NASCAR. Over the past few years, we've seen an increase in NASCAR accounts from drivers, drivers’ loved ones, spotters, media professionals, fans, crew chiefs, pit crewmembers, racetracks, sponsors and fans.

Inanimate objects accounts are on Twitter for race-related items like The Orange Cone. There are also a handful of fake parody accounts featuring NASCAR executives, drivers and even their beards.

According to Klout, here are the most influential NASCAR related Twitter accounts and their bios for the past 90 days:

1. @NASCAR - Official news and information on races, drivers, teams and industry events

2. @KevinHarvick - Driver of the No. 29 Chevrolet in the Sprint Cup Series for Richard Childress Racing

3. @mw55 – (Michael Waltrip) – NASCAR fan

4. @DennyHamlin - Driver of the #11 FedEx Toyota Camry in the NASCAR Sprint Cup Series

5. @RyanNewman39 - NASCAR driver of the #39 US Army/Haas Automation/Tornados Chevrolet

6. @KaseyKahne - Race Car Driver

7. @Kenny_Wallace - The OFFICIAL Kenny Wallace Twitter Page

8. @Elliott_Sadler - Racer. Hunter. Golfer. Softball Player. Proud Dad

9. @jpmontoya – (Juan Pablo Montoya) - Colombian car racer. Currently racing NASCAR, Former F1, IndyCar, Daytona 24, FIA F3000, Indy 500 winner/champ.

10. @BrianLVickers – Never Give Up

You may get an update on this list by visiting Klout at http://klout.com/#/topic/nascar. The Klout score measures influence based on your ability to drive action. This list was created by Klout to determine online influence over a specific topic, NASCAR. Klout judges quality of content by the reactions it produces, not if the reaction is negative or positive. Some of the accounts above may create more negative, than positive responses with their tweets.

Please note, a Klout score is a single social media metric and may drastically change once the season starts or other NASCAR notables start tweeting. Notice that the Twitter accounts with the most followers, does not necessarily mean that they have the most influence online or offline.