Social Small Biz

Changes to Pages signal yet another change in Facebook’s attitude to brands

Social Small Biz — Sun, 20 Feb 2011 10:37:58 +0000

I've blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything

Ten tips for writing for the web

Social Small Biz — Sat, 19 Feb 2011 10:36:15 +0000

Back in 1997, Jakob Nielsen ran some seminal research looking at how we read online. It found that most of us don't read, we scan

33% of marketers don’t check brand mentions on social media

Social Small Biz — Fri, 18 Feb 2011 10:34:46 +0000

Last year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for example, only 7% saying they measured the returns they got from social media

Five tips to get PR fit for 2011

Social Small Biz — Thu, 17 Feb 2011 10:32:03 +0000

It’s the beginning of another year and, for many of us, time to get fit for the months ahead. While gyms can expect to see an influx of well-intentioned new joiners, many SMBs also take advantage of the start of a new year to get their businesses in shape.

Only 21% follow brands on Facebook

Social Small Biz — Wed, 16 Feb 2011 10:00:07 +0000

Tweet Some interesting research from Econsultancy/Toluna (2,500 sample size) that came out last week I’ve been meaning to post about: 78.6% of respondents said they didn’t follow any brands on Facebook, leaving 533 respondents (21.3%) who did. When asked why they followed a brand on Facebook (multiple choice), the most common reason was to be notified [...]

Are we doing social media for the wrong reasons?

Social Small Biz — Thu, 09 Dec 2010 15:47:22 +0000

Back in the summer, we released a benchmarking report looking at how UK tech companies use social media

Twitter (finally) rolls out analytics

Social Small Biz — Thu, 18 Nov 2010 17:43:32 +0000

's been promised for ages and finally Twitter has delivered by beginning to roll out its analytics product to a select few

Introducing Facebook Messages

Social Small Biz — Wed, 17 Nov 2010 21:21:34 +0000

As you will no doubt have seen, yesterday Facebook announced a complete revamp of its internal messaging system

Keeping up the chatter – why SMEs are keen to join the conversation

Steve Garnett — Wed, 17 Nov 2010 21:13:12 +0000

Tweet The first wave of cloud computing helped SMEs to cut upfront expense, slash maintenance costs and drive business efficiencies. Now, a second wave is enabling small businesses to build on these benefits by adding real-time business collaboration, represented by Cloud 2 and new applications like Salesforce Chatter. This approach can potentially save busy SMEs [...]

Five tips for integrating email with your blog

Social Small Biz — Tue, 02 Nov 2010 12:04:57 +0000

Blogging has really taken the world by storm and with readership going up every single day it’s no surprise!