Digital Imprint of the Session

• Twitter chatter from #09ntc #cool.
• ReadyTalk archive of Unleashing the Ultimate Cool Factor.
• Video of Unleashing the Ultimate Cool Factor. [Also embedded below].

Resources and Links from the Session

• Forum magazine: Interview with Chris Bucchere about my.SXSW
• Homebase example: BIL
• Homebase example: YAP
• Homebase example: ISTE
• About Twestival
  
• About Knight News Challenge
• Beth’s Blog: Amanda Rose on Twestival
• SocialFish Food: Event Marketing Goes Social
• SocialFish’s Mobile Tool Talk
• Coverage from Grown Up Girl Scout

Slides from the Session

Unleashing the Ultimate Cool Factor: Case Studies of Conferences Energized Through Social Media from Chris Bucchere on Vimeo.

Video chat rooms at Ustream

Bibliography

During the presentation, we mentioned a ton of links plus a few resources that could help you get into these cool tools. Here’s a bibliography of everything along with the slides we presented. Go ahead. Dive a little deeper. (If you’re reading this from a reader, click here to see the links.)

Membership in 2009 and beyond
Check out the slides from the presentation.

• Association professionals to contact as sources;
• Expert sources to contact;
• Specific questions to ask and topics to cover in the article;
• Other resources, such as articles, books, blogs, etc.

If you’re an ASAE member, you can log in to the project site here. If you’re not a member or just want an easier way to go, feel free to add your ideas about any of these topics in the comments of this post.

• Nondues Revenue - How are associations using nondues revenue to maintain financial health?
• Meetings Memories - Anecdotes from members and others about the most memorable meetings they attended (and why).
• Creating Financial Efficiency - Ideas that organizations can adopt to develop greater financial efficiency.
• Membership Recruitment and Retention - How have recruitment and retention been affected during the downturn, and how are associations approaching them differently?
• Just Because We’ve Always Done it That Way Doesn’t Mean We Should - Case studies of associations stepping out of their comfort zones to try something new.
• Taking Social Media to the Next Level - The basics have been covered. Now it’s time to take a deeper look at social media success.
• Are You a 20th-Century Communicator in the 21st Century? - How to tell if your association’s communications are outdated.
• Virtual Staffing/Remote Teams - Managing employees who telecommute regularly or permanently from locations near and far.
• Intelligence Department - The following topics will be covered via brief articles and snapshots in the “Intelligence” department in the May 2009 issue of Associations Now.

Online learning environments;

Marketing essentials;

New ways to create programming;

Repurposing existing programs;

Communicating change;

Webinar usage in associations;

Effective alliances and partnerships;

The art of listening;

Accomodating different learning styles;

Intellectual property protection.

Bibliography

During the presentation, we mentioned a ton of links plus a few resources that could help you get into these cool tools. Here’s a bibliography of everything along with the slides we presented. Go ahead. Dive a little deeper.

Unleash Your Inner Geek: Shiny New Web 2.0 Objects
Check out the slides from our presentation.

Broadcast Text Alerts

• Tatango—a free, one-to-many text and voice messaging service.
• Notifu—a free, one-to-many text/phone/email/IM service.

SMS Polling/Text-to-Screen

• PollEverywhere—a simple text-to-screen voting application that works well for live audiences.
• iWall—an affordable text-to-screen software tool.
• Twitter—if you have an active community using Twitter, you might want to experiment with TwitterFountain or TweetChat.

Mobile Fundraising

• mGive—a service that allows your stakeholders to donate money to your organization by texting a keyword to a shortcode.

Backchannel/Text Groups

• Mozeo—a free group texting service.
• WeTxt—free group texting service with an event calendar component.
• Zemble—a free group texting service with a community component.
• Broadtexter—a free group texting service that also serves as a mobile fan club.

And what’s our go-to resource for learning all about best practices in mobile communication? Check out MobileActive.org.

Bibliography

During the presentation, we mentioned a few links and resources that could help you build the case for social media. Here’s a bibliography of those resources along with the slides we presented. Go ahead. Dive a little deeper.

5 fears about social media…and how to get over it.
Check out the slides from our presentation.

Links to Take You Further

Social Media 101: It’s all about Relationships
Check out the slides from the presentation.

Facebook Links

1. Buzz—Showcase recent community activity online with a photo and a name to create a bandwagon effect.
2. Action—Design with an action-oriented approach that makes it easy to share, comment, connect and show off.
3. Ego—Appeal to the professional ego of your members and give them a sense of ownership for their own data and activities in your social space. For example, let them add flair to their profile page and list all of their recent comments and postings in one place that they can reference.

A Great Presentation on Usability for the Social Web
Check out these slides from our favorite social web design expert, Joshua Porter.