SocialMediaBusinessAdvice.co.uk

Where Do We Start with Social Media Marketing: a Video response for Bloggers and SMEs

admin — Mon, 08 Aug 2011 15:06:53 +0000

Social Media Marketing can be a very difficult for some business owners. Blogging, social media networks like Facebook, Twitter, SEO… how do you know which steps to take and what order to take them? This brief video will tell you.

SEO Tips for Your Twitter Page: use the power of Twitter to drive customers to your business website

admin — Sun, 03 Jul 2011 14:23:32 +0000

Let’s face it, no one can deny how fast Twitter has grown in popularity, which is due to its effective way of keeping your social network updated in real-time. With so many people owning a Twitter account, it becomes crucial to utilize this form of social media as a way to increase the amount of qualified traffic to your site as well as to keep them notified of any upcoming products or events that you think is important to share. But before you decide to go full out in using Twitter as a way to gain new customers, keep in mind that you should never depend on the links from this website for link juice, as they use no follow tags. However, a link’s value does not only depend on whether there is NoFollow tag attached to it. Good quality Tweets will ensure you are Re-Tweeted which means greater SEO potential. For more detail about the NoFollow on links in tweets so this great post The Twitter NoFollow Myth Debunked.

Twitter can help to increase your brand

What can Twitter do for my business? Keep in mind that Google now has real-time searching incorporated into its engine, which in turn focuses on any type of social media site that is regularly updated. To get the best out of your Twitter accounts, make sure to choose a relevant username, and when you use keywords in your tweets, always insert the primary keywords as this helps to keep things relevant. It is this type of relevancy that attracts the right type of prospects to your website. It also ensures that your content is not seen as spam, as everything you are submitting is relevant and useful for the prospects that are following you through your Twitter account. If you want to find out about key ways to use Twitter to help spread your ideas or products take a look at 25 Ways for using Twitter to increase your brand

Drive Local Customers to Your Website by Understanding the Power of Local Search

admin — Wed, 29 Jun 2011 13:39:40 +0000

While many people use the major search engines as a way to gain quality traffic to their websites, what they do not realize is that there is an untouched method known as local search. By utilizing local search, you are able to get in touch with consumers in your area, thus making it easier to compete while at the same time bringing in a better quality of traffic. Of course, this highly depends on the type of business you are in, because there are also a large number of websites that rely on universal traffic. However, in this post we will focus on how to drive local customers to your website.

All of the major search engines have their own tools for listing your business locally, such as Google Maps, MSN Maps, and Yahoo Local. In fact, you will find that your business is most likely listed in one of these local search engines, but in most cases, with incorrect information or not enough information. What you are able to then do is to find your listing, and then to give as much detailed geographical information as possible, thus ensuring that your local consumers know exactly who you are, where you are, and what you are able to offer compared to your competitors. Combine this with the ability to also rank well in the regular listings, and you can soon see how effective your overall marketing campaigns can become when you begin to generate a decent income from your website.

How to Automate Your Social Media Marketing Efforts According to Einstein

admin — Thu, 23 Jun 2011 05:46:54 +0000

By automating parts of your social media campaign, you can save yourself a large amount of time and money. This video will give you examples of how automating Twitter, Facebook and LinkedIn can help you save time without losing readers or customers.

Seo Tips for WordPress Bloggers to Help Their Site Stand Out From the Crowd

admin — Sun, 19 Jun 2011 08:57:43 +0000

It is well-known that blogs are loved by the major search engines. In many respects having a quality blog can make or break your online presence. The main reason for this is that blogs have the reputation of being regularly updated, which can sometimes be daily or even hourly. As search engines love fresh content, you can understand why they have a soft heart for blogs in general. One of the best blog platforms to use for your online business is WordPress. The reason for this is because of its solid SEO friendly design and long history. More importantly, it is free. However, in order to get the true power out of a WordPress blog, especially when it comes to search engine optimization, you will find that a lot of that power lies within the plug-ins that can be used.

WordPress blogs have plug-ins for many different needs. However, the most important plug-ins are those that help your site to be well optimized for search engines in general. Some of these plug-ins ensure that you can give each page or post with in your blog its own title and description, thus ensuring that there is no duplication of titles across the board. All in One SEO is a prime example of such a free plugin. There are also plug-ins that help you to keep your categories well organized, as well as to ensure that you don’t have the same post mentioned too many times with in different categories, as this can be seen as duplicate content. However, just as you would with any other type of website, it is important to manually do your own search engine optimization within the articles that you write for your blog. WordPress makes this process very straight forward. A few examples would be to ensure that you have the right keyword density, and that the keyword is mentioned in the title of your post or page at least once and no more.

There are also Themes that can organise your SEO like the StudioPress Genesis Theme Framework (which this website is running on). The great thing about StudioPress is that you can add new ‘Child’ themes on top of the Genesis Framework, allowing you for customization whenever you want to. Our favourite Children themes are:

StudioPress Agency Child Theme

StudioPress Social Eyes Child Theme

If you are unsure how to set up your own blog either sign-up for a free blog at Blogger, alternatively host your own blog (the preferred option for many) and contact us to help you with the initial start-ups.