Software Marketing News by SoftwarePromotions

Nice meaningless images

Dave Collins — Thu, 26 Jan 2012 11:11:36 +0000

The "picture is worth a thousand words" often seems to be taken a little too literally.

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The limits of automation

Dave Collins — Tue, 24 Jan 2012 10:18:46 +0000

The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don't be tempted. Don't consider automation.

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Ad Nauseum

Dave Collins — Thu, 19 Jan 2012 11:19:18 +0000

Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?

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Black hat SEO is an oxymoron

Dave Collins — Tue, 17 Jan 2012 10:12:36 +0000

Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.

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Open mind vs. experience

Dave Collins — Tue, 03 Jan 2012 12:48:25 +0000

Self-belief and confidence can play an important part in success, but it's easy to go too far.

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2012 will be the year of Google+

Dave Collins — Thu, 29 Dec 2011 11:29:59 +0000

When a competing product offers similar benefits, a little dissatisfaction may be all that's needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably...

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A new kind of interface

Dave Collins — Tue, 13 Dec 2011 10:56:49 +0000

The problem with new is that users don't like to learn. Unless there's something in it for them. New for the sake of new usually just means difficult.

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Go ahead: pamper your bum (or ass)

Dave Collins — Thu, 08 Dec 2011 12:06:06 +0000

How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you'll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.

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Bad service is your opportunity

Dave Collins — Tue, 06 Dec 2011 10:05:56 +0000

A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?

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(not provided) may pollute your Analytics data

Dave Collins — Tue, 29 Nov 2011 10:56:58 +0000

Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on...

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Sit down with Google and look them in the eye

Dave Collins — Thu, 24 Nov 2011 11:44:01 +0000

One of the recurring questions from last weekend’s European Software Conference was how to draw the line between legitimate and dangerous SEO. Interestingly a common pattern tends to emerge. Companies engaged in legitimate SEO are often concerned that their efforts may land them in trouble, resulting in possible bans or a dramatic drop in rankings [...]

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Lies are bad

Dave Collins — Tue, 08 Nov 2011 10:39:45 +0000

Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?

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3 ways to sell more software (or anything else)

Dave Collins — Thu, 03 Nov 2011 11:15:54 +0000

Three ways to sell more software (or anything else). They're all different flavours of the same idea, but with different degrees of complexity.

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You and your products are not awesome

Dave Collins — Tue, 01 Nov 2011 10:53:48 +0000

Last week I was at the incredible Business of Software Conference. The quality of the speakers and attendees were once again unlike anything I have ever come across before. Aside from last year's conference. In fact I only have one complaint: awesome.

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Five days until Business of Software 2011

Dave Collins — Tue, 18 Oct 2011 09:33:01 +0000

I’m getting ready for the Business of Software conference in five days. “Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten). Last year I found the experience to be similar to physiotherapy. [...]

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Steve Jobs

Dave Collins — Thu, 06 Oct 2011 09:30:57 +0000

I’m not an Apple fan. I like some of their products, but that’s as far as it goes. But Steve Jobs changed the world. The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him.

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AdWords landing pages: good news for the savvy, bad news for the incompetent

Dave Collins — Tue, 04 Oct 2011 09:38:55 +0000

Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality. Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more [...]

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Have Spotify lost their marbles?

Dave Collins — Tue, 27 Sep 2011 08:38:29 +0000

Despite reporting over 800 million active users, Facebook appear to be the current hate-figure of the month. Crimes include interface changes and privacy terms - shocking stuff. All of this has happened before, and all of this will happen again. But for now, it's cool to hate Facebook. Which is why Spotify's decision to force new users to log into their service using a Facebook account is baffling.

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PPC or SEO?

Dave Collins — Thu, 22 Sep 2011 11:24:36 +0000

Why either/or? Some food for thought: - Good organic rankings won’t last forever. SEO is a moving target. - If people click on your ads then they’re working. * - PPC is more accountable. * - PPC gets quicker results. * - SEO is free. (Except it isn’t.) * = assuming that you’re doing it right. Some [...]

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Google AdWords Webinar – 60 minutes of raw knowledge

Dave Collins — Tue, 20 Sep 2011 09:29:31 +0000

As you read this text, your Google AdWords account is wasting money. I guarantee it. It doesn’t have to be that way. On Wednesday October 12th 2011 at 9:00 AM Pacific Time (5:00 PM UK, 6:00 Central European) you will have your chance to ask your Google AdWords Questions to Dave Collins. Who? Dave is [...]

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