<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7208427599850730709</id><updated>2013-01-20T08:57:28.237-08:00</updated><category term='managers'/><category term='FMS'/><category term='2009'/><category term='new delhi'/><category term='malabar'/><category term='tamilnadu'/><category term='web'/><category term='hotel'/><category term='Calicut'/><category term='development'/><category term='Mutual funds'/><category term='october 2010'/><category term='made in india'/><category term='Netware'/><category term='customer'/><category term='sme'/><category term='kozhikode'/><category term='projects'/><category term='Palm'/><category term='dotcom'/><category term='nilgiris'/><category term='open source'/><category term='Logistics'/><category term='cafit'/><category term='Embedded'/><category term='cet'/><category term='product development cycle'/><category term='infotech'/><category term='Mumbai'/><category term='Save the world'/><category term='hartal'/><category term='empowering it'/><category term='empower'/><category term='hosted service'/><category term='Delphi'/><category term='germany'/><category term='cyber park'/><category term='offshore product development'/><category term='Document Management'/><category term='training'/><category term='vb.net'/><category term='humor'/><category term='performance tuning'/><category term='aspnet'/><category term='SMS'/><category term='soft HOST'/><category term='market research'/><category term='reports'/><category term='downtime'/><category term='arc'/><category term='austria'/><category term='earth hour 2010'/><category term='information'/><category term='Visual basic'/><category term='gender diversity'/><category term='b2b'/><category term='warehousing'/><category term='Cost of ownership'/><category term='products'/><category term='testing services'/><category term='sql-server'/><category term='desktop'/><category term='kerala'/><category term='software'/><category term='mac'/><category term='innovation'/><category term='Innovate'/><category term='b2c'/><category term='design'/><category term='switzerland'/><category term='Firebird'/><category term='nasscom'/><category term='citi'/><category term='opportunities'/><category term='RIM'/><category term='onam'/><category term='technology'/><category term='benefits'/><category term='packaging'/><category term='softHOST'/><category term='data porting'/><category term='apple'/><category term='IT'/><category term='retail'/><category term='investments'/><category term='ulpark'/><category term='crm'/><category term='customer value'/><category term='application'/><category term='internship'/><category term='relational database'/><category term='LAN'/><category term='start-up'/><category term='dealership'/><category term='it mission'/><category term='managed services'/><category term='sharepoint'/><category term='SA-H.I.S'/><category term='warren buffet'/><category term='panel'/><category term='uptime'/><category term='dewang mehta'/><category term='resort'/><category term='internet'/><category term='it summit'/><category term='funds'/><category term='nitc'/><category term='emergeout'/><category term='london'/><category term='roi'/><category term='Android'/><category term='India'/><category term='freight management'/><category term='hospitals'/><category term='linux'/><category term='recovery'/><category term='Treo'/><category term='innosetup'/><category term='db2 express'/><category term='cebit2010'/><category term='office'/><category term='empower it'/><category term='happy birthday'/><category term='social project'/><category term='channel'/><category term='students'/><category term='gods own country'/><category term='programming'/><category term='sofware associates'/><category term='2010'/><category term='lisp'/><category term='communication'/><category term='mascot'/><category term='audit'/><category term='route'/><category term='united kingdom'/><category term='iimk'/><category term='emerge'/><category term='hospitality'/><category term='costs'/><category term='fixed asset manager'/><category term='Gsm'/><category term='customer relationship management'/><category term='jobs'/><category term='remote support'/><category term='eCommerce'/><category term='ulccs'/><category term='healthcare'/><category term='new year.sofware associates'/><category term='nustreet'/><category term='architect'/><category term='microsoft'/><category term='automated testing'/><category term='Freight'/><category term='work life balance'/><category term='erp'/><category term='management'/><category term='distribution'/><title type='text'>Software Associates - Bangalore - New Delhi - Kochi - Trivandrum - Kozhikode</title><subtitle type='html'>Established in the year 1991, we provide business consulting services and affordable ERP solutions for hospitals and supply chain logistics industries.

Our strength is the domain expertise, implementation skills and the ability to understand and handhold the customer to bring about transformation in their business processes and delivering return on investment.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://blog.softwareassociates.co.in/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default?start-index=26&amp;max-results=25'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>102</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6306168078970384876</id><published>2013-01-20T07:19:00.000-08:00</published><updated>2013-01-20T08:57:28.254-08:00</updated><title type='text'>Value proposition in B2B software markets</title><content type='html'>&lt;br /&gt;&lt;div align="center" style="background-color: white; color: #500050; font-family: arial, sans-serif; font-size: 13px;"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 673px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 777.15pt;"&gt;&lt;td style="border: 1pt solid rgb(210, 211, 213); margin: 0px; min-height: 777.15pt; padding: 0cm 3.75pt 0cm 0cm;" valign="top"&gt;&lt;div align="center"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 659px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 62.75pt;"&gt;&lt;td rowspan="2" style="margin: 0px; min-height: 62.75pt; padding: 0cm; width: 163px;" valign="top" width="24%"&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;/td&gt;&lt;td colspan="2" style="margin: 0px; min-height: 62.75pt; padding: 0cm; width: 499px;" valign="top" width="75%"&gt;&lt;h1 style="margin-left: 15pt;"&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 20pt;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/h1&gt;&lt;h1 style="margin-bottom: 22pt; margin-left: 15pt; margin-right: 0cm;"&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 22pt;"&gt;Demonstrating value proposition in B2B software markets&lt;/span&gt;&lt;/h1&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 4.7pt;"&gt;&lt;td style="margin: 0px; min-height: 4.7pt; padding: 0cm 0cm 0cm 15pt; width: 312px;" valign="top" width="51%"&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Dear&amp;nbsp;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;All&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;,&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;We are pleased to invite you to our&amp;nbsp;47&lt;sup&gt;th&lt;/sup&gt;&amp;nbsp;session of NASSCOM Emerge&amp;nbsp;Forum Fridays’ 2.0 at&amp;nbsp;Madurai.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;In the Indian SME sector, it is found that software product companies often adopt a B2C approach, or are in the race to build more functions. Negotiations revolve around features and discounts that each one can provide. Rarely do we see domestic software companies take a &amp;nbsp;B2B approach in sales and marketing, realising that customers often look more at value savings as one of the key aspects in the purchase decision cycle.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;Selling in Business to Business (B2B) customer segment requires an entirely different strategy in order to realise the right price for your product. How can SME product/service companies define&amp;nbsp;measurable value proposition in the Indian context. What tools are used to demonstrate value ? The Session aims at providing a practitioners perspective on implementing value proposition&amp;nbsp;in domestic markets bringing the competitive advantage to your sales and marketing efforts.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;We&amp;nbsp;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;look forward to your&amp;nbsp;valuable&amp;nbsp;participation.&lt;span style="color: #9bbb59;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="color: #404040; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Best Regards,&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;K Purushothaman&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;Senior Director&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;b&gt;&lt;span style="color: #c00000; font-family: Arial, sans-serif; font-size: 10pt;"&gt;NASSCOM&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style="color: #c00000; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;TN &amp;amp; Kerala&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="color: #4a442a; font-family: Arial, sans-serif; font-size: 9pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;td rowspan="2" style="margin: 0px; min-height: 4.7pt; padding: 0cm 0cm 0cm 11.25pt; width: 152px;" valign="top" width="23%"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 143px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 1pt;"&gt;&lt;td style="margin: 0px; min-height: 1pt; padding: 0cm; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #0c0c0c; font-family: Arial, sans-serif; font-size: 8.5pt;"&gt;&lt;img alt="cid:image002.png@01CB19CB.62FA2FD0" height="1" src="https://mail.google.com/mail/u/1/?ui=2&amp;amp;ik=37844353d7&amp;amp;view=att&amp;amp;th=13c52f0642418d70&amp;amp;attid=0.5&amp;amp;disp=emb&amp;amp;realattid=7223735767fef34a_0.2&amp;amp;zw&amp;amp;atsh=1" width="66" /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 86.05pt;"&gt;&lt;td style="border-bottom-color: rgb(77, 76, 79); border-bottom-width: 1.5pt; border-style: none none solid; margin: 0px; min-height: 86.05pt; padding: 0cm 0cm 10.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div align="center" class="MsoNormal" style="text-align: center;"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 14pt;"&gt;31 Jan 2013 Thursday&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 12pt;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif;"&gt;1600 hrs - 1800 hrs&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div align="center" class="MsoNormal" style="text-align: center;"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif;"&gt;Madurai&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;br /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 58.85pt;"&gt;&lt;td style="margin: 0px; min-height: 58.85pt; padding: 7.5pt 0cm 4.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Who Should Attend?&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="margin-left: 18pt;"&gt;&lt;span style="font-family: Symbol; font-size: 8pt;"&gt;·&lt;span style="font-family: 'Times New Roman'; font-size: 7pt;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 8pt;"&gt;CEO&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;’s &amp;amp; Sr.&lt;span style="color: #1d1b11;"&gt;&amp;nbsp;M&lt;/span&gt;gt&lt;span style="color: #1d1b11;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-left: 18pt;"&gt;&lt;span style="font-family: Symbol; font-size: 8pt;"&gt;·&lt;span style="font-family: 'Times New Roman'; font-size: 7pt;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 8pt;"&gt;Entrepreneurs&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-left: 18pt;"&gt;&lt;span style="font-family: Symbol; font-size: 9pt;"&gt;·&lt;span style="font-family: 'Times New Roman'; font-size: 7pt;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 8pt;"&gt;Technology Folks&lt;/span&gt;&lt;span style="color: #4a442a; font-family: Arial, sans-serif; font-size: 9pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-left: 18pt;"&gt;&lt;span style="font-family: Symbol; font-size: 8pt;"&gt;·&lt;span style="font-family: 'Times New Roman'; font-size: 7pt;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;Business Leaders &amp;amp; Decision Makers&lt;/span&gt;&lt;/div&gt;&lt;div style="margin-left: 18pt;"&gt;&lt;span style="font-family: Symbol; font-size: 10pt;"&gt;·&lt;span style="font-family: 'Times New Roman'; font-size: 7pt;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;Marketing/Business Dev/ HR&amp;nbsp;Heads&lt;/span&gt;&lt;span style="font-family: Verdana, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 2.7pt;"&gt;&lt;td style="border-bottom-color: rgb(77, 76, 79); border-bottom-width: 1.5pt; border-style: none none solid; margin: 0px; min-height: 2.7pt; padding: 0cm 0cm 10.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 7.3pt;"&gt;&lt;td style="margin: 0px; min-height: 7.3pt; padding: 7.5pt 0cm 4.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Venue&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 43.8pt;"&gt;&lt;td style="border-bottom-color: rgb(77, 76, 79); border-bottom-width: 1.5pt; border-style: none none solid; margin: 0px; min-height: 43.8pt; padding: 0cm 0cm 10.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8.5pt;"&gt;Hall:&lt;b&gt;&amp;nbsp;&lt;/b&gt;Rani Velunachiar&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8.5pt;"&gt;Fortune Pandiyan Hotel,&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8.5pt;"&gt;Madurai, TN&lt;/span&gt;&lt;span style="font-family: 'Times New Roman', serif; font-size: 8pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 102.15pt;"&gt;&lt;td style="margin: 0px; min-height: 102.15pt; padding: 7.5pt 0cm 4.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Registration&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #0c0c0c; font-family: Arial, sans-serif; font-size: 8pt;"&gt;Please&amp;nbsp;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;do&amp;nbsp;&lt;/span&gt;&lt;span style="color: #0c0c0c; font-family: Arial, sans-serif; font-size: 8pt;"&gt;send your confirmations&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;&amp;nbsp;to&amp;nbsp;&lt;b&gt;&lt;i&gt;Mr. Senthil&lt;/i&gt;&lt;/b&gt;through&amp;nbsp;&lt;/span&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 9pt;"&gt;&lt;a href="https://docs.google.com/spreadsheet/viewform?formkey=dGxiTVNGWkIzTWF3a2lmanZSandWOEE6MQ" style="color: #1155cc;" target="_blank"&gt;Register Online&lt;/a&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;latest by 30&lt;sup&gt;th&lt;/sup&gt;&amp;nbsp;Jan&amp;nbsp;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;2013&lt;b&gt;&lt;span style="color: blue;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;There is no cost involved to attend this forum.&lt;/span&gt;&lt;span style="font-family: Verdana, sans-serif;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 4pt;"&gt;&lt;td style="border-bottom-color: rgb(77, 76, 79); border-bottom-width: 1.5pt; border-style: none none solid; margin: 0px; min-height: 4pt; padding: 0cm 0cm 10.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 7.3pt;"&gt;&lt;td style="margin: 0px; min-height: 7.3pt; padding: 7.5pt 0cm 4.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Dress Code&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 7.3pt;"&gt;&lt;td style="border-bottom-color: rgb(77, 76, 79); border-bottom-width: 1.5pt; border-style: none none solid; margin: 0px; min-height: 7.3pt; padding: 0cm 0cm 10.5pt; width: 143px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 8pt;"&gt;Formals&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 8pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 143px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 4.9pt;"&gt;&lt;td style="margin: 0px; min-height: 4.9pt; padding: 7.5pt 0cm 4.5pt; width: 152px;" valign="top" width="100%"&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 4.9pt;"&gt;&lt;td style="margin: 0px; min-height: 4.9pt; padding: 0cm 0cm 10.5pt; width: 152px;" valign="top" width="100%"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;span style="font-family: 'Times New Roman', serif; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 359.4pt;"&gt;&lt;td colspan="2" style="margin: 0px; min-height: 359.4pt; padding: 7.5pt 0cm 0cm; width: 495px;" valign="top" width="76%"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 413.85pt;"&gt;&lt;td style="margin: 0px; min-height: 413.85pt; padding: 0cm;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 413.85pt;"&gt;&lt;td style="margin: 0px; min-height: 413.85pt; padding: 0cm;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 145.9pt;"&gt;&lt;td style="margin: 0px; min-height: 145.9pt; padding: 0cm;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 11.65pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 11.65pt; padding: 7.5pt 7.5pt 4.5pt 9pt;" valign="top"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 15pt;"&gt;PROGRAMME&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 15.55pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 15.55pt; padding: 0cm 7.5pt 4.5pt 9pt;" valign="top"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;60&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;0 hrs -&amp;nbsp;&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;1630&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs&lt;br /&gt;&lt;b&gt;Registration &amp;amp; Networking Hi Tea&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 15.55pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 15.55pt; padding: 0cm 7.5pt 4.5pt 9pt;" valign="top"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;16&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;30&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs – 1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;635&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;Welcome Address&amp;nbsp;by Mr. R.Sivarajah, President – SIDA &amp;amp; Jt. Managing Director &amp;amp; CEO, Winways Systems Pvt Ltd&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 23.35pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 23.35pt; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;1635 hrs – 1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;645&amp;nbsp;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;hrs&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Quick Introduction by&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;P&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;articipants&lt;/span&gt;&lt;/b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 23.35pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 23.35pt; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;164&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;5&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs - 1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;730&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs&lt;/span&gt;&lt;strong&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;Session by M&lt;/span&gt;&lt;/strong&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;r. Duleep Sahadevan, Director, Software Associates&lt;/span&gt;&lt;/b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 15.55pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 15.55pt; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;730&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs - 1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;755&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&amp;nbsp;hrs&lt;br /&gt;&lt;b&gt;Q&amp;amp;A&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 15.55pt;"&gt;&lt;td style="background-color: #c6c6c6; border-bottom-color: white; border-bottom-width: 3pt; border-style: none none solid; margin: 0px; min-height: 15.55pt; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;1&lt;/span&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;755&amp;nbsp;&lt;/span&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;hrs - 1800 hrs&lt;/span&gt;&lt;b&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 10pt;"&gt;Closing Remarks by NASSCOM&lt;/span&gt;&lt;/b&gt;&lt;span style="color: #1d1b11; font-family: Arial, sans-serif; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 218.35pt;"&gt;&lt;td style="border: 3pt solid rgb(169, 199, 52); margin: 0px; min-height: 218.35pt; padding: 7.5pt 7.5pt 0cm 9pt;"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 466px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 210.55pt;"&gt;&lt;td style="margin: 0px; min-height: 210.55pt; padding: 7.5pt 0cm 4.5pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;span style="color: #669900; font-family: Arial, sans-serif; font-size: 10pt;"&gt;Speaker Profile&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 9pt;"&gt;Duleep Sahadevan - Entrepreneur since 1991, Co founder of a product and service company brings around 25 years of experience in the Indian IT industry, having engineered 5 products for the domestic markets, worked in sales, marketing, tech support and product engineering.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="text-align: justify;"&gt;&lt;span style="font-family: Arial, sans-serif; font-size: 9pt;"&gt;Duleep had been involved with product design and development since 1987. He is a graduate in science with post graduate specialization in Marketing (2008) and Strategy (2012) from Indian Institute of Management Kozhikode (IIMK) . He is keen on emerging technologies such as Enterprise mobility, Big data, Social search, Business Analytics etc. A Proud winner of the NASSCOM Special Recognition Award 2010.&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 4.9pt;"&gt;&lt;td style="margin: 0px; min-height: 4.9pt; padding: 0cm;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 30.65pt;"&gt;&lt;td style="margin: 0px; min-height: 30.65pt; padding: 0cm;" valign="top"&gt;&lt;div class="MsoNormal" style="margin-bottom: 12pt;"&gt;&lt;span style="font-family: Arial, sans-serif;"&gt;&amp;nbsp;&lt;span style="color: #1f497d;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: #76923c; font-family: Arial, sans-serif; font-size: 9pt;"&gt;&lt;a href="http://www.twitter.com/nasscom_emerge" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;Follow updates for EMERGE on Twitter&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://www.nasscom.in/nasscom/templates/EmergingForum.aspx?id=54313" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;EMERGE Forum&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://www.communities.nasscom.in/" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;Community&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://blog.nasscom.in/emerge/" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;Blog&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=53722" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;Friday's 2.0&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&lt;a href="http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=50245" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;Mentorship Program&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://blog.nasscom.in/emerge/2009/07/the-nasscom-emerge-50-listing-announced/" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;EMERGE 50&lt;/span&gt;&lt;/a&gt;&amp;nbsp;|&amp;nbsp;&lt;a href="http://www.nasscom.in/cloudcomputing" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;EMERGEOUT Conclave&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="color: #76923c; font-family: Arial, sans-serif; font-size: 12pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="min-height: 10.2pt;"&gt;&lt;td style="margin: 0px; min-height: 10.2pt; padding: 0cm;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 99%px;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 6.35pt;"&gt;&lt;td style="margin: 0px; min-height: 6.35pt; padding: 3pt;"&gt;&lt;div class="MsoNormal"&gt;&lt;span style="color: #7f7f7f; font-family: Arial, sans-serif; font-size: 7.5pt;"&gt;Copyright © 2011 An initiative by NASSCOM EMERGE Forum&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;td style="margin: 0px; min-height: 6.35pt; padding: 3pt;"&gt;&lt;div align="right" class="MsoNormal" style="text-align: right;"&gt;&lt;span style="color: #76923c; font-family: Arial, sans-serif; font-size: 7.5pt;"&gt;&lt;a href="http://www.emerge.nasscom.in/" style="color: #1155cc;" target="_blank"&gt;&lt;span style="color: #76923c;"&gt;www.emerge.nasscom.in&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/div&gt;&lt;div style="background-color: white; color: #500050; font-family: arial, sans-serif; font-size: 13px; margin: 0cm 0cm 0.0001pt;"&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6306168078970384876'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6306168078970384876'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2013/01/value-proposition-in-b2b-software.html' title='Value proposition in B2B software markets'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6828004982374948022</id><published>2013-01-18T12:29:00.001-08:00</published><updated>2013-01-18T12:33:28.261-08:00</updated><title type='text'>CRISIL rating</title><content type='html'>Wishing all readers a happy 2013 !!&lt;br /&gt;&lt;br /&gt;We started this year on a positive note. The CRISIL rating report came in today morning. We start with an SME rating of SE3 B - Moderate capability and Financial Stability. Good start for a domestic product company.&lt;br /&gt;&lt;ul&gt;&lt;li&gt;We are a ZERO debt organisation&lt;/li&gt;&lt;li&gt;ERP solutions and implementation services for hospitals&lt;/li&gt;&lt;li&gt;Cross platform, distributed solution for parcel / express cargo providers&lt;/li&gt;&lt;li&gt;Serve over 600 SMB clients across 3 continents&lt;/li&gt;&lt;li&gt;Employ over 100 professionals (IIT / NIT / IIMK)&lt;/li&gt;&lt;li&gt;Offices at Bangalore, Kochi, Kozhikode, Pune, New Delhi and Trivandrum&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;br /&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6828004982374948022'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6828004982374948022'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2013/01/crisil-rating.html' title='CRISIL rating'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6314435022543071291</id><published>2011-11-07T08:17:00.000-08:00</published><updated>2011-11-07T08:17:53.558-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='sme'/><category scheme='http://www.blogger.com/atom/ns#' term='kozhikode'/><category scheme='http://www.blogger.com/atom/ns#' term='internet'/><category scheme='http://www.blogger.com/atom/ns#' term='eCommerce'/><title type='text'>New media and small businesses</title><content type='html'>&lt;div style="text-align: justify;"&gt;A couple of years ago, we had engaged a business school graduate as  part of her summer internship project to undertake a feasibility study  on the usage of social media (facebook, twitter, linkedin) in business  markets. The final recommendations were interesting. Majority of the  companies and individuals found in these channels were of profiles  similar to ours - looking for customers and business opportunity, while  the traditional business houses and owners spent time managing ir their  operations rather than spending time on new media related activities.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;During the early part of my career, being among the  first to adopt Internet in this part of the country, I used to speak to a  few of my "brick and mortar" clients about its potential, who  hushed it as another "fashion" that would slowly fade away. Ironically,  some of these clients are no longer in business because their markets  died or they lacked innovation.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;One of my greatest joys of embracing the Internet during its early  stage has been the exposure to international markets and clientile. The  learnings from servicing these clients were challenging and applying  some of the best practices in our backyard helped in acquiring domestic  clients as our economy grew at a blistering pace.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;The importance of a website as an effective tool are often ignored  by small businesses.&amp;nbsp;The global opportunities&amp;nbsp;are tremendous for  companies in Malabar region, be it modern or traditional medicine, arts  and crafts, hospitality, natural products and others alike.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;Currently in Europe, half the google search traffic originates from  handheld devices. Although Internet penetration in India is lower than  that of our friendly neighbours, the platform for growth is visible,  primarily due to the explosive numbers in the mobile connections and the  introduction of Android / Apple smart phones and tablets, which will in  the near future replace the desktop as the primary search device.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;Internet can certainly cut time, costs and sales cycles, hence no  business whether big or small can afford to ignore its potential to be  left out for competition to swallow. As traditional market places get  more commoditised, it is imperative that businesses leverage the power  of the digital media in search of new markets and customers. &lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;Today google has announced free websites for India specific  businesses. Although it could be a ploy to collect market information  for free and / or find new avenues for search advertisement revenues, it  remains a fact that ecommence and related activities have a huge  potential in our country.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;Some tips to get started.&lt;/div&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;ul style="text-align: justify;"&gt;&lt;li&gt;The business owner has to drive the website strategy in alignment with the organisation goals&lt;/li&gt;&lt;li&gt;Having an annual budget for new media initiatives helps planning&lt;/li&gt;&lt;li&gt;Website visitors love speed. Ensure the hosting server is not the cheapest.&lt;/li&gt;&lt;li&gt; Get a simple, quick pages and easy to use website built by a professional&lt;/li&gt;&lt;li&gt;Get the website search engine optimisation (SEO) initiatives done through another expert&lt;/li&gt;&lt;li&gt;Responding to website enquiries on time. We know that some companies never respond&lt;/li&gt;&lt;li&gt;Be real about your business - who, what, where &lt;/li&gt;&lt;li&gt;Clarity in communication is critical for your target audience&lt;/li&gt;&lt;li&gt;Build credibility through contact numbers, real names, product users, credentials etc&lt;/li&gt;&lt;li&gt;It is important that news content be updated on a regular basis.&lt;/li&gt;&lt;/ul&gt;&lt;div style="text-align: justify;"&gt;There is no magic wand solution to enabling businesses through  new media initiatives. It is a cat and mouse game but a long term sales  and marketing strategy which can certainly bring a lot of difference to  your business if you are willing to invest your time&lt;/div&gt;&lt;div style="text-align: justify;"&gt;Originally published in Malabar Chamber of Commerce IT section&lt;/div&gt;&lt;div style="text-align: justify;"&gt;@DuleepSahadevan&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6314435022543071291'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6314435022543071291'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2011/11/new-media-and-small-businesses.html' title='New media and small businesses'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-8344434192586348180</id><published>2011-06-09T00:49:00.000-07:00</published><updated>2011-06-09T00:49:31.956-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='emergeout'/><title type='text'>Xpress Pitch makes a quiet debut at EMERGEOUT Chennai</title><content type='html'>&lt;div style="text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: Arial,sans-serif; font-size: 12px; line-height: 18px;"&gt;&lt;div style="background-color: transparent; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 15px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;Duleep Sahadevan (founder, Software Associates) was holding audience between him and lunch. The other hall had an engaging Cloud discussion. Despite such distractions, Xpress Pitch, a Pecha Kucha style story session by product companies, made a quiet debut. Such evangelists who think out of the box makes the product space all the more exciting and holds promise to make India a top player. With the services facing stiff competition and reacting to global economy’s ups and downs, many see the next step to leadership in IT is products. There is a whole array of rebels, the eternal optimists, the die-hard enthusiasts who would never let anything come on the way are betting on a revolution in the product space in five years. NASSCOM boasts of a lot of them. The NASSCOM Emerge and Product Group (NEPG) is spearheading initiatives in the product domain.&lt;/div&gt;&lt;div style="background-color: transparent; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 15px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;What inspired Duleep to ask some product companies to tell their stories that too in 20 slides in 20 minutes (Pecha Kucha style)? Duleep believes stories are powerful and a way to communicate effectively. The five participants in the inaugural Xpress Pitch came from a wide array of backgrounds: Agilte (LTE product), Cabot Technology Solutions (e-book production system), Deline Technologies (Student Evaluation Tracking System for CBSE schools to help teachers with CCE), LPCube (smipio to improve workplace efficiency), and Zesty Beanz (open ERP). There are enough problems for which solutions are needed. These five are representative of what software entrepreneurs are capable of in terms of identifying a need in vast expanse of domains. Kiruba Shankar, CEO of Business Blogging and TED Ambassador in India, moderated the pitches. Kiruba knows the Pecha Kucha style too well having been involved with a few editions of the event in Chennai.&lt;/div&gt;&lt;div style="background-color: transparent; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 15px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;This storytelling should be made a regular part of such product tech-focused events by NASSCOM and if we dig deep, there are great stories waiting to be heard. Duleep can claim his hall to fame for sowing a seed, which is capable of becoming a tree that stands to deliver benefits for years.&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: Arial, sans-serif; font-size: 12px; line-height: 18px;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;div style="background-color: transparent; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 15px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;&lt;em style="background-color: transparent; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;Venkatesh Krishnamoorthy, chief evangelist - &lt;a href="http://yourstory.in/"&gt;Yourstory.in&lt;/a&gt;&lt;/em&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/8344434192586348180'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/8344434192586348180'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2011/06/xpress-pitch-makes-quiet-debut-at.html' title='Xpress Pitch makes a quiet debut at EMERGEOUT Chennai'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6765144601315744807</id><published>2011-03-10T21:10:00.000-08:00</published><updated>2011-03-10T21:10:55.343-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='happy birthday'/><title type='text'>Happy Birthday Software Associates</title><content type='html'>Silently transforming lives...&lt;br /&gt;We are completing 20 years of excellence today.&lt;br /&gt;Wish to thank our clients spread across 12 countries for making us what we are&lt;br /&gt;All those who inspired us to cross this milestone</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6765144601315744807'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6765144601315744807'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2011/03/happy-birthday-software-associates.html' title='Happy Birthday Software Associates'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6654509570968517741</id><published>2011-01-26T04:22:00.000-08:00</published><updated>2011-12-09T04:51:16.725-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><title type='text'>NASSCOM Special Recognition 2010 Award</title><content type='html'>&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt;Dear Mr. Duleep&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt;Greetings from NASSCOM!&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt;We hope you would have received our invitation requesting you to join us for the special evening to celebrate the New Year 2011 on Tuesday, 04&lt;sup&gt;th&lt;/sup&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;Jan 201&lt;/span&gt;&lt;span style="color: windowtext;"&gt;1&lt;/span&gt;&lt;span style="color: #002060;"&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;at Hotel Taj Mount Road, Chennai. We wish to call this day as a special evening for recognizing some of the great contributors to NASSCOM and to the Industry.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt;We are glad to inform that you have been chosen by us for a&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;b&gt;NASSCOM Special Recognition 2010&lt;/b&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;b&gt;Award&lt;/b&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;for your extreme patronage rendered to our Industry and in particular your phenomenal contribution to our various initiatives and forums.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;span style="color: #002060;"&gt;Look forward to your valuable presence and incessant support.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6654509570968517741'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6654509570968517741'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2011/01/nasscom-special-recognition-2010-award.html' title='NASSCOM Special Recognition 2010 Award'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-7929822791692877956</id><published>2010-09-28T07:47:00.000-07:00</published><updated>2010-09-28T08:22:25.741-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='october 2010'/><category scheme='http://www.blogger.com/atom/ns#' term='kozhikode'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='emerge'/><title type='text'>NASSCOM EMERGE FORUM - KOZHIKODE</title><content type='html'>&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="text-align: left; width: 703px;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-family: arial,sans-serif; margin: 0px; padding: 0in 0in 0in 15pt; width: 50%;" valign="top" width="50%"&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="font-size: 10pt;"&gt;We are pleased to invite you for the&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="color: black;"&gt;8&lt;sup&gt;th&lt;/sup&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;session&lt;/span&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;of NASSCOM Emerge&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size: 10pt;"&gt;Forum in&lt;span class="Apple-converted-space"&gt;&amp;nbsp;Kozhikode&lt;/span&gt;&lt;span style="color: black;"&gt;, Kerala.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;div style="text-align: left;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Marketing to businesses is primarily around managing customer value. Businesses have to closely understand the monetary value of different customer benefits they provide through their product/service offerings, document and demonstrate them in creating and delivering superior&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;value&amp;nbsp;to their customers compared to competition's offerings.&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;• What is the value that customers get from your offerings?&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;• Do you demonstrate its worth in monetary terms?&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;• Does customer value assessment guide the formulation and&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;implementation of the different elements of your marketing plan?&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;div style="text-align: left;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Remarkably few suppliers in business markets are able to answer these questions; however the ability to quantify and pinpoint value of a product&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;or service for one’s customers is critical in delivering superior value and getting an equitable return on the value delivered.&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;div style="text-align: left;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;The talk will touch upon the five phases of customer value management&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;&amp;nbsp;viz. translating business issues into projects, customer value workshop,&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;and customer value research, constructing a business case for change&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="color: black; font-size: 10pt;"&gt;and value realization.&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Look forward to your valuable presence.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Best Regards,&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;b&gt;&lt;span style="color: black; font-size: 10pt;"&gt;K Purushothaman&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Regional Director&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;b&gt;&lt;span style="color: #c00000; font-size: 10pt;"&gt;NASSCOM&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style="color: #c00000; font-size: 10pt;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;TN &amp;amp; Kerala&lt;/span&gt;&lt;span style="color: black;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px; text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 142px;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 0in 4.5pt; width: 100%;" valign="top" width="100%"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;b&gt;&lt;span style="color: #669900; font-size: 9pt;"&gt;Venue&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="border-bottom: 1.5pt solid rgb(77, 76, 79); border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 0in 0in 10.5pt; width: 100%;" valign="top" width="100%"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;b&gt;&lt;span style="color: black; font-size: 8pt;"&gt;The Malabar Chamber of Commerce&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 8pt;"&gt;6/1165 , Chamber House, Cherooty Road,&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 8pt;"&gt;Calicut - 673032&lt;/span&gt;&lt;span style="color: #0c0c0c; font-size: 8pt;"&gt;,&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: black; font-size: 8pt;"&gt;Kerala&lt;/span&gt;&lt;span style="color: black; font-size: 8.5pt;"&gt;.&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;td rowspan="2" style="font-family: arial,sans-serif; margin: 0px; padding: 0in 0in 0in 11.25pt; width: 25.26%;" valign="top" width="25%"&gt;&lt;br /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td colspan="2" style="font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 0in 0in; width: 74.74%;" valign="top" width="74%"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-family: arial,sans-serif; margin: 0px; padding: 0in;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-family: arial,sans-serif; margin: 0px; padding: 0in;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"&gt;&lt;tbody&gt;&lt;tr style="min-height: 193.5pt;"&gt;&lt;td style="font-family: arial,sans-serif; margin: 0px; min-height: 193.5pt; padding: 0in;" valign="top"&gt;&lt;table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 7.5pt 4.5pt 9pt;" valign="top"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;b&gt;&lt;span style="color: black; font-size: 15pt;"&gt;PROGRAMME - 8th Oct 2010&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 0in 7.5pt 4.5pt 9pt;" valign="top"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;1600 hrs - 1630 hrs&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Registration &amp;amp;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;/strong&gt;&lt;b&gt;Networking Hi Tea&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;1630 hrs - 1640&lt;/span&gt;&lt;span style="font-size: 10pt;"&gt;&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="color: black;"&gt;hrs&lt;br /&gt;&lt;strong&gt;Welcome Address &lt;span class="Apple-converted-space"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;strong&gt;Mr. Duleep Sahadevan, Software Associates&lt;/strong&gt;&lt;span style="color: black;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;1640 hrs - 1650 hrs&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Brief Introduction by all Participants&lt;/strong&gt;&lt;/span&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;1650 hrs - 1750 hrs&lt;span class="Apple-converted-space"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Talk by Mr. Joffi Thomas, Assistant Professor &lt;/strong&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style="color: black; font-size: 10pt;"&gt;IIM Kozhikode&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="background-color: #c6c6c6; border-bottom: 3pt solid white; border-style: none none solid; font-family: arial,sans-serif; margin: 0px; padding: 7.5pt 7.5pt 4.5pt 9pt;"&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;span style="color: black; font-size: 10pt;"&gt;1750 hrs – 1800 hrs&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="margin: 0px;"&gt;&lt;b&gt;&lt;span style="color: black; font-size: 10pt;"&gt;Q&amp;amp;A with Conclusion&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7929822791692877956'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7929822791692877956'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/09/nasscom-emerge-forum-kozhikode.html' title='NASSCOM EMERGE FORUM - KOZHIKODE'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-7579673223378372026</id><published>2010-08-22T23:40:00.000-07:00</published><updated>2010-08-22T23:40:42.893-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='onam'/><category scheme='http://www.blogger.com/atom/ns#' term='2010'/><title type='text'>Onam 2010</title><content type='html'>Wishing everyone a happy ONAM&lt;br /&gt;&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://2.bp.blogspot.com/_0D6gKb5sFD0/THIX2y6KQdI/AAAAAAAAHFE/ZtPlB51xOPI/s1600/onam.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="320" src="http://2.bp.blogspot.com/_0D6gKb5sFD0/THIX2y6KQdI/AAAAAAAAHFE/ZtPlB51xOPI/s320/onam.jpg" width="320" /&gt;&lt;/a&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7579673223378372026'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7579673223378372026'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/08/onam-2010.html' title='Onam 2010'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_0D6gKb5sFD0/THIX2y6KQdI/AAAAAAAAHFE/ZtPlB51xOPI/s72-c/onam.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-3403384150952449926</id><published>2010-07-27T20:18:00.000-07:00</published><updated>2010-07-27T20:19:10.836-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='emerge'/><title type='text'>Nasscom emerge out - New Delhi</title><content type='html'>&lt;div&gt;&lt;a href="http://www.nasscom.in/emergeout" orgurl="http://www.nasscom.in/emergeout"&gt;&lt;img alt="" border="0" orgurl="http://www.nasscom.in/upload/emergeoutconclave2010/help_promote/wellbethere.jpg" src="http://www.nasscom.in/upload/emergeoutconclave2010/help_promote/wellbethere.jpg" /&gt;&lt;/a&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3403384150952449926'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3403384150952449926'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/07/blog-post.html' title='Nasscom emerge out - New Delhi'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-1052620559392724496</id><published>2010-06-01T19:03:00.000-07:00</published><updated>2011-02-21T18:37:24.813-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='open source'/><category scheme='http://www.blogger.com/atom/ns#' term='Firebird'/><category scheme='http://www.blogger.com/atom/ns#' term='Android'/><category scheme='http://www.blogger.com/atom/ns#' term='Cost of ownership'/><title type='text'>The future of opensource</title><content type='html'>&lt;div style="text-align: justify;"&gt;There is an &lt;a href="http://www.sandhill.com/opinion/editorial.php?id=306"&gt;excellent article&lt;/a&gt; analysing the annual &lt;a href="http://futureofopensource.drupalgardens.com/2010-survey-results"&gt;survey&lt;/a&gt; on the future of opensource (OSS). A  decade ago we adopted open source tools for our products (Linux,  Firebirdsql) for SME and Enterprises. Our customers have benefited  through lower cost of ownership, licensing issues and vendor lockin. We  are now actively pursing research on the Android development platform to build our next  generation business applications.&lt;/div&gt;&lt;br /&gt;Some key observations&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Tipping point - Whitehouse.gov runs  on Drupal CMS&lt;/li&gt;&lt;li&gt;Ways of doing more with less&lt;/li&gt;&lt;li&gt;Being  recognised as high quality software&lt;/li&gt;&lt;li&gt;Highest impact on Content  Management, Erp, CRM and Database&lt;/li&gt;&lt;li&gt;Product life cycle releases are smaller&lt;/li&gt;&lt;li&gt;Innovation happens  much faster in the opensource environment&lt;/li&gt;&lt;li&gt;Lack of formal vendor  support is no longer a top concern for buyers&lt;/li&gt;&lt;li&gt;Increased  confidence among enterprises to move top opensource&lt;/li&gt;&lt;li&gt;Recession has made OSS a lot more compelling for enterprises&lt;/li&gt;&lt;li&gt;Opensource  vendors reported higher revenues&lt;/li&gt;&lt;li&gt;Cloud and Saas to have impact  on opensource &lt;/li&gt;&lt;li&gt;OSS will represent more than half of their  software purchases in  the next five years&lt;/li&gt;&lt;/ul&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1052620559392724496'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1052620559392724496'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/06/future-of-opensource.html' title='The future of opensource'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-4212693995784324182</id><published>2010-05-12T18:57:00.000-07:00</published><updated>2010-05-12T18:57:38.631-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Calicut'/><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><title type='text'>NASSCOM CEO Forum Opportunities for IT SME's @ Calicut</title><content type='html'>8th edition of NASSCOM CEO Forum scheduled on Monday, the 17th May 2010  at The Gateway Hotel, Calicut, Kerala. &lt;br /&gt;&lt;div class="q-details"&gt;&lt;br /&gt;This forum is an exclusive collaboration platform for the CEO’s of  IT-BPO Cos. based out of Kerala. In this forum, we have Mr. Rajiv  Vaishnav, VP – Member Outreach, NASSCOM, who will be sharing some  insights on the Opportunities for IT SME’s. &lt;br /&gt;&lt;br /&gt;The intend of this forum is to provide a platform to network,  collaborate and work together to build synergies and share some best  practices. Thus, we believe your esteemed participation will help us to  collectively agree on key deliverables for this initiative. &lt;br /&gt;&lt;br /&gt;PROGRAMME &lt;br /&gt;1900 hrs - 1930 hrs  &lt;br /&gt;Registration &amp;amp; Networking &lt;br /&gt;1930 hrs - 1940 hrs &lt;br /&gt;Welcome Address by Mr. K Purushothaman, Regional Director, NASSCOM &lt;br /&gt;1940 hrs – 2000 hrs &lt;br /&gt;Brief Introduction by all Participants &lt;br /&gt;2000 hrs - 2030 hrs &lt;br /&gt;Talk by Mr. Rajiv Vaishnav, Vice President, NASSCOM &lt;br /&gt;2030 hrs Onwards &lt;br /&gt;Open House with Cocktail &amp;amp; Networking Dinner &lt;br /&gt;&lt;br /&gt;Speaker Profile &lt;br /&gt;&lt;br /&gt;Mr. RAJIV VAISHNAV, Vice President, NASSCOM &lt;br /&gt;&lt;br /&gt;Rajiv is the Vice President – Member Outreach at NASSCOM, the premier  trade body and the ‘Chamber of Commerce’ for the IT-BPO industry in  India. He is responsible for member outreach and is simultaneously  leading several forums at NASSCOM. As part of the member outreach, he  conceptualizes and implements the development of multiple touch points  for members by synergizing NASSCOM and its member companies’ interests  and objectives, at both the regional and national levels. Additionally,  he also leads the Remote Infrastructure Management (RIM) Forum, Emerging  Companies Forum, Product Forum, Engineering Services Forum, Animation  Forum, Quality Forum, Captive and the Women in Leadership initiatives. &lt;br /&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/4212693995784324182'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/4212693995784324182'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/05/nasscom-ceo-forum-opportunities-for-it.html' title='NASSCOM CEO Forum Opportunities for IT SME&apos;s @ Calicut'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-7331803075057128573</id><published>2010-04-26T09:51:00.000-07:00</published><updated>2011-01-26T04:16:11.795-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='software'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='products'/><title type='text'>Nasscom emergeout conclave April 30th. 2010</title><content type='html'>&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;Tata Nano, the 1-lakh rupee car, is probably the tipping point for services companies in any segment to relook their strategy to serve the huge domestic market in India.&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;The NASSCOM EMERGEOUT Conclave fulfills the gap in the aspirations of SMEs who look forward to leveraging the domestic opportunities. The automotive sector, which has a large presence in Chennai, opens up tremendous opportunities.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;The forerunner in the services space Tally Software has shown what is possible in the Indian context if the needs of the Indian customers are well understood.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;RedBus, founded by a young entrepreneur Phanindra Sama, has entered a road less travelled by providing technology infrastructure to bus travel in India. Again, such opportunities not only provide scope but scale given the needs of the Indian customers.&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;What the Conclave would do is to showcase SMEs huge domestic opportunities and crack the brains of entrepreneurs to think of scale and power by providing innovative and cost-effective technology solutions. By hearing stalwarts like Mr. Bharat Goenka, the SMEs can get some real-time lessons on how to think big in the domestic market. Mr. Lakshmi Narayanan, a thought leader in the technology space, will provide fodder to the left and right brain by pooling in thoughts on growth opportunities for SMEs.&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="color: #555555; font-family: Arial; font-size: 12px;"&gt;We will be there !!&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7331803075057128573'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/7331803075057128573'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/04/nasscom-emergeout-conclare-april-30th.html' title='Nasscom emergeout conclave April 30th. 2010'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-8148931497597729068</id><published>2010-03-30T20:37:00.000-07:00</published><updated>2010-03-30T20:37:26.288-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='innovation'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='products'/><title type='text'>People and Process Management</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;We participated in the full day &lt;a href="http://www.nasscom.in/Nasscom/Templates/Events.aspx?id=58795"&gt;NASSCOM workshop&lt;/a&gt; at Chennai product development companies. The speaker,&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: #666666;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;Bala Girisaballa&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&amp;nbsp;brings rich experience from large organisations such as Oracle and Infy. He stressed the need for people selectivity , processes and open culture in order to promote innovation and lateral thinking.&lt;/span&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/8148931497597729068'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/8148931497597729068'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/03/people-and-process-management.html' title='People and Process Management'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-2717044727066967129</id><published>2010-03-27T01:56:00.000-07:00</published><updated>2010-03-27T01:56:35.989-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='work life balance'/><category scheme='http://www.blogger.com/atom/ns#' term='Save the world'/><category scheme='http://www.blogger.com/atom/ns#' term='earth hour 2010'/><title type='text'>Earth hour 2010</title><content type='html'>&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;This evening,&amp;nbsp;&lt;/span&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;Saturday March 27th from 8:30 to 9:30 p.m. local time&lt;/span&gt;&lt;/strong&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;, thousands of cities in more than 120 countries will turn off their lights to show their solidarity around the climate crisis. We encourage you join the millions around the world and&amp;nbsp;&lt;/span&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;turn off your lights&lt;/span&gt;&lt;/strong&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&amp;nbsp;for this year's&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.earthhour.org/"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;Earth Hour&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;span class="Apple-style-span" style="line-height: normal;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="line-height: normal;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;We at Software Associates will be participating in earth hour 2010.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;span class="Apple-style-span" style="line-height: normal;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="line-height: 18px;"&gt;&lt;span class="Apple-style-span" style="line-height: normal;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"&gt;It is not a question of affordability. It is a matter of keeping some for the next generation.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/2717044727066967129'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/2717044727066967129'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/03/earth-hour-2010.html' title='Earth hour 2010'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-5291949142336614961</id><published>2010-03-11T00:51:00.000-08:00</published><updated>2010-03-11T18:31:44.054-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='work life balance'/><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='happy birthday'/><category scheme='http://www.blogger.com/atom/ns#' term='healthcare'/><category scheme='http://www.blogger.com/atom/ns#' term='hospitality'/><category scheme='http://www.blogger.com/atom/ns#' term='Logistics'/><category scheme='http://www.blogger.com/atom/ns#' term='erp'/><title type='text'>Happy Birthday Software Associates</title><content type='html'>19 years today and going from strength to strength. Being more and more focussed. Being the best in whatever we do, rather than trying best to do everything.&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Added 15 professionals during the last year from premier  institutions such as IIT, IIMK and CET &lt;/li&gt;&lt;li&gt;&lt;a href="http://www.sa-his.com/"&gt;SA-H.I.S&lt;/a&gt; -&amp;nbsp; Market leader in the ERP segment for small and medium hospitals and nursing homes&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.sa-fms.com/"&gt;SA-FMS&lt;/a&gt; - Launch of Western India operations. Large scale - pan India deployments in progress.&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.softhost.info/"&gt;SoftHOST&lt;/a&gt; - Growing. New release 1.5 being widely accepted by clients.&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.nucare.nustreet.com/"&gt;NuCare&lt;/a&gt; - 1st deployment happening in a hospital at Kodaikanal, TamilNadu&lt;/li&gt;&lt;li&gt;Collaborative workflow product being built for international markets&lt;/li&gt;&lt;li&gt;Revamped website for &lt;a href="http://www.softwareassociates.in/"&gt;Web services&lt;/a&gt; division&lt;/li&gt;&lt;li&gt;Sales force fully automated using SugarCRM Community Edition&lt;/li&gt;&lt;li&gt;New version of CRM software for support ticketing&lt;/li&gt;&lt;/ul&gt;&lt;ul&gt;&lt;/ul&gt;Green practices for energy savings.&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Solar panels installed to power 10kva power supply batteries.&lt;/li&gt;&lt;li&gt;Bio diesel Genset commissioned.&lt;/li&gt;&lt;li&gt;LED lights for outdoor lighting&lt;/li&gt;&lt;li&gt;Optimisation of servers through virtualisation&lt;/li&gt;&lt;li&gt;Mix of Windows 7 and Ubuntu workstations&lt;/li&gt;&lt;/ul&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/5291949142336614961'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/5291949142336614961'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/03/happy-birthday-software-associates.html' title='Happy Birthday Software Associates'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-4402784611916806625</id><published>2010-02-25T04:37:00.000-08:00</published><updated>2010-02-25T08:07:22.039-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nustreet'/><category scheme='http://www.blogger.com/atom/ns#' term='kozhikode'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><title type='text'>NASSCOM Emerge Friday 2.0 - Kozhikode. Growth Strategies for Emerging SME’s</title><content type='html'>Friday 26th Feb 2010&amp;nbsp; &lt;br /&gt;&lt;br /&gt;PROGRAMME&lt;br /&gt;&lt;br /&gt;1000 hrs - 1020 hrs - Registration&lt;br /&gt;&lt;br /&gt;1020 hrs - 1030 hrs - Welcome Address :&lt;br /&gt;Mr. Duleep Sahadevan,&amp;nbsp; Managing Director, Software Associates&lt;br /&gt;&lt;br /&gt;1030 hrs - 1040 hrs - Introduction by all Participants&lt;br /&gt;&lt;br /&gt;1040 hrs - 1140 hrs -&lt;br /&gt;Mr. Parthasarathy S (Partha),&amp;nbsp; Nu Street Technologies Pvt Ltd&lt;br /&gt;&lt;br /&gt;1140 hrs – 1155 hrs Q &amp;amp; A&lt;br /&gt;&lt;br /&gt;1155 hrs – 1200 hrs&lt;br /&gt;Vote of Thanks : Mr. Bijith Ahmed, CEO, Aufait Technologies&lt;br /&gt;&lt;br /&gt;1200 hrs Onwards - Networking Lunch&lt;br /&gt;&lt;br /&gt;We are pleased to invite you for the 4th session of&amp;nbsp; NASSCOM Emerge Forum in Calicut.&lt;br /&gt;&lt;br /&gt;Market share expansion is the prime objective under this strategy, even at the expense of short-term earnings. The firm may seek to expand market share through a number of alternative routes. First, the firm may seek new users who may previously have been loyal to other brands, or tended to switch, or were not users of the category at all. The second way in which the firm can expand its market share is to expand usage by current users: for instance, by identifying and promoting new uses.&lt;br /&gt;&lt;br /&gt;Join us to hear from Partha who will share his insights&amp;nbsp; and experience on this subject.&lt;br /&gt;&lt;br /&gt;&amp;nbsp;&amp;nbsp;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/4402784611916806625'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/4402784611916806625'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/02/nasscom-emerge-forum-kozhikode-growth.html' title='NASSCOM Emerge Friday 2.0 - Kozhikode. Growth Strategies for Emerging SME’s'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6276073276925894102</id><published>2010-02-21T19:07:00.000-08:00</published><updated>2010-02-21T19:07:51.803-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='cebit2010'/><title type='text'>Cebit - World's foremost tradeshow for the digital industry</title><content type='html'>The Worlds largest show is to open on 2nd March 2010 at Hannover Germany.&lt;br /&gt;&lt;br /&gt;CeBIT is the world's largest trade fair showcasing digital IT and  telecommunications solutions for home and work environments. The key  target groups are users from industry, the wholesale/retail sector,  skilled trades, banks, the services sector, government agencies, science  and all users passionate about technology. CeBIT offers an  international platform for comparing notes on current industry trends,  networking, and product presentations.&lt;br /&gt;&lt;br /&gt;Over 4,300  exhibitors from around&amp;nbsp;69 countries and some 400,000 visitors from all  over the world attended the last CeBIT in 2009.&amp;nbsp; &lt;br /&gt;&lt;br /&gt;CebIT 2010 conference&lt;br /&gt;&lt;ul class="agenda_list"&gt;&lt;li class="clearfix"&gt;  &lt;div class="leftcol"&gt;   &lt;strong&gt;Tuesday&lt;/strong&gt;   02.03.2010  &lt;/div&gt;&lt;div class="rightcol"&gt;   &lt;h2&gt;&lt;a href="http://www.cebit.de/cgc_program#" rel="day1"&gt;Challenges  as Opportunities: How ICT faces the World of Tomorrow&lt;/a&gt;&lt;/h2&gt;What role will IT and communications technologies play in the  future? To what extent can new technologies help revitalize the economy?  What new ideas and solutions can we expect, and where do the dangers  lie? Top representatives from the world's leading ICT enterprises will  provide the answers in a dialogue with key political figures from the  major industrialized nations.&lt;br /&gt;&lt;a class="arrow" href="http://www.cebit.de/cgc_program#" rel="day1"&gt;more&lt;/a&gt;  &lt;/div&gt;&lt;/li&gt;&lt;li class="clearfix"&gt;  &lt;div class="leftcol"&gt;   &lt;strong&gt;Wednesday&lt;/strong&gt;   03.03.2010  &lt;/div&gt;&lt;div class="rightcol"&gt;   &lt;h2&gt;&lt;a href="http://www.cebit.de/cgc_program#" rel="day2"&gt;Smart  Business 2020: ICT for Empowered Business in Dynamic Times&lt;/a&gt;&lt;/h2&gt;What are the risks and opportunities for the ICT sector, what  potential do the new ICT technologies hold in store for the user  industries, and what expectations do these users have? Leading  representatives from the ICT sector will be on hand to answer these and  other questions in a dialogue with their industrial user clients.&lt;br /&gt;&lt;a class="arrow" href="http://www.cebit.de/cgc_program#" rel="day2"&gt;more&lt;/a&gt;  &lt;/div&gt;&lt;/li&gt;&lt;li class="clearfix"&gt;  &lt;div class="leftcol"&gt;   &lt;strong&gt;Thursday&lt;/strong&gt;   04.03.2010  &lt;/div&gt;&lt;div class="rightcol"&gt;   &lt;h2&gt;&lt;a href="http://www.cebit.de/cgc_program#" rel="day3"&gt;Consumer  Electronics &amp;amp; Mobile Solutions: The Next Generation&lt;/a&gt;&lt;/h2&gt;What is the future potential and where do the challenges in this  brave new world of media convergence lie for the entertainment and  consumer electronics industry? These and other issues will be discussed  by international trailblazers and celebrities from the movie and  animation industry whose innovative ideas are helping drive important  changes to our lives.&lt;br /&gt;&lt;a class="arrow" href="http://www.cebit.de/cgc_program#" rel="day3"&gt;more&lt;/a&gt;  &lt;/div&gt;&lt;/li&gt;&lt;li class="clearfix"&gt;  &lt;div class="leftcol"&gt;   &lt;strong&gt;Friday&lt;/strong&gt;   05.03.2010  &lt;/div&gt;&lt;div class="rightcol"&gt;   &lt;h2&gt;&lt;a href="http://www.cebit.de/cgc_program#" rel="day4"&gt;Connected  Worlds: Surfing the Wave of Change Together&lt;/a&gt;&lt;/h2&gt;We will be asking several of the leading minds of the Web 2.0  community about how they see the further development of the social  media, and how we can help narrow the digital gap. What will the  networked society of the future look like and, above all, will there be a  place for everyone in it?&lt;br /&gt;&lt;a class="arrow" href="http://www.cebit.de/cgc_program#" rel="day4"&gt;more&lt;/a&gt;  &lt;/div&gt;&lt;/li&gt;&lt;li class="clearfix last"&gt;  &lt;div class="leftcol"&gt;   &lt;strong&gt;Saturday&lt;/strong&gt;   06.03.2010  &lt;/div&gt;&lt;div class="rightcol"&gt;   &lt;h2&gt;&lt;a href="http://www.cebit.de/cgc_program#" rel="day5"&gt;@music:  About Artists, Consumers and Pirates&lt;/a&gt;&lt;/h2&gt;@music is a special event being held as part of the CeBIT Global  Conferences. It will provide a forum for independent and major labels,  online music distributors and operator platforms, as well as artists and  lateral thinkers, to discuss trends and innovation in the music  industry in the Internet age. There will be a particular focus on new  business models, copyright issues and the fight against music piracy.&lt;/div&gt;&lt;/li&gt;&lt;/ul&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6276073276925894102'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6276073276925894102'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/02/cebit-worlds-foremost-tradeshow-for.html' title='Cebit - World&apos;s foremost tradeshow for the digital industry'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-3733925933136594754</id><published>2010-01-21T22:21:00.000-08:00</published><updated>2010-01-21T22:23:30.114-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='work life balance'/><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='sofware associates'/><category scheme='http://www.blogger.com/atom/ns#' term='kozhikode'/><title type='text'>Sports day 2010</title><content type='html'>&lt;div class="separator" style="clear: both; text-align: left;"&gt;TEAMS&lt;br /&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://4.bp.blogspot.com/_0D6gKb5sFD0/S1lC-78lI7I/AAAAAAAAG2w/P3g2oCbhYsc/s1600-h/image003.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="160" src="http://4.bp.blogspot.com/_0D6gKb5sFD0/S1lC-78lI7I/AAAAAAAAG2w/P3g2oCbhYsc/s200/image003.jpg" width="200" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;&lt;b&gt;&lt;u&gt;&lt;/u&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://1.bp.blogspot.com/_0D6gKb5sFD0/S1lDMh5vNoI/AAAAAAAAG24/u9Zy_cXFIYg/s1600-h/SA-Patriots.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="200" src="http://1.bp.blogspot.com/_0D6gKb5sFD0/S1lDMh5vNoI/AAAAAAAAG24/u9Zy_cXFIYg/s200/SA-Patriots.jpg" width="200" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;&lt;b&gt;&lt;u&gt;&lt;/u&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;&lt;b&gt;&lt;u&gt;Events&lt;/u&gt;&lt;/b&gt;&lt;/span&gt; &lt;br /&gt;&lt;div style="color: black;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;9.00 AM&amp;nbsp; –&amp;nbsp;11.00 AM &amp;nbsp;&amp;nbsp;- Badminton&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;11.15 AM –&amp;nbsp;1.30 PM &amp;nbsp;&amp;nbsp;- Cricket&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;1.30 PM –&amp;nbsp;2.30 PM &amp;nbsp;&amp;nbsp;- Lunch&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;2.30 PM – 3.00 PM&amp;nbsp;&amp;nbsp;- Ball throwing (Girls)&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="color: black;"&gt;&lt;span style="font-family: Calibri; font-size: small;"&gt;3.15 PM –&amp;nbsp;3.45 PM&amp;nbsp;&amp;nbsp;- Walking (Girls),  Running (Boys)&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="color: black; font-family: Calibri; font-size: small;"&gt;4.00 PM –&amp;nbsp;5.00 PM&amp;nbsp;&amp;nbsp;- Soccer&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Prize distribution</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3733925933136594754'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3733925933136594754'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/01/sports-day-2010.html' title='Sports day 2010'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_0D6gKb5sFD0/S1lC-78lI7I/AAAAAAAAG2w/P3g2oCbhYsc/s72-c/image003.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-1984849393816132083</id><published>2010-01-08T22:59:00.000-08:00</published><updated>2011-02-21T18:39:07.960-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='investments'/><category scheme='http://www.blogger.com/atom/ns#' term='kozhikode'/><category scheme='http://www.blogger.com/atom/ns#' term='IT'/><category scheme='http://www.blogger.com/atom/ns#' term='ulpark'/><category scheme='http://www.blogger.com/atom/ns#' term='cyber park'/><title type='text'>Investment opportunities @ Kozhikode</title><content type='html'>&lt;span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"&gt;A statement made by Rakesh Jhunjhunwala when Infy announced campus recruitment of 25,000 IT professionals "&lt;i&gt;25,000 cars, apartments, villas, high end televisions, washing machines, PCs, laptops.. good for the economy&lt;/i&gt;"&lt;br /&gt;&lt;br /&gt;Let us add to that to compliment the service sector opportunities which the proposed Special Economic Zones would bring to Kozhikode. The possibilities are endless.. so are the investment opportunities..&lt;br /&gt;&lt;br /&gt;Once completed, Govt cyberpark and ULcyberpark combined would provide direct employment to 25k IT professionals. Facilities to accommodate 25,000 middle class - Income tax paying&amp;nbsp;&lt;i&gt;&lt;/i&gt; folks with disposable income of Rs. 20k per month. Much of that to be spent in and around Kozhikode !! - Thats a 600 crore leisure industry to serve.&lt;br /&gt;&lt;br /&gt;* Shopping malls, hospital beds, primary schools, play schools, high schools, finishing schools&lt;br /&gt;&lt;br /&gt;* Multi cuisine restaurants, traditional eating places, fast food joints, coffee shops, ice cream cafes and pubs etc&lt;br /&gt;&lt;br /&gt;* Resorts, bowling alleys, snooker pools, cyber cafes, gaming centres, health clubs, family recreation avenues and theme parks&lt;br /&gt;&lt;br /&gt;* Catering services, banquet halls, event managers and party places,&lt;br /&gt;&lt;br /&gt;* Recruitment agencies, background check agencies, network service providers, hardware vendors, laptop repair&lt;br /&gt;&lt;br /&gt;* Telephone connections, digital cable network, cooking gas, electricity, solar panels, home inverters&lt;br /&gt;&lt;br /&gt;* Automobile dealers, workshops, car cleaning and auto accessories&lt;br /&gt;&lt;br /&gt;* Sports stores, music stores, travel agencies, laptop repair services, mobile phone shops, lifestyle accessories, organic shops&lt;br /&gt;&lt;br /&gt;* Trucks, taxis, autos, aircon buses, express trains, super luxury buses and metro rail&lt;br /&gt;&lt;br /&gt;* School teachers, IT trainers, household help, window cleaners,security personnel, kudumbashre workers, chauffeurs, gardeners, plumbers&lt;br /&gt;&lt;br /&gt;* Highways, parking lots, flyovers, international flights, domestic flights, traffic signals, speed cameras&lt;br /&gt;&lt;br /&gt;Express highway connecting airports and major cities like Bangalore, Kochi and Coimbatore&lt;br /&gt;&lt;br /&gt;Metro rail connecting major locations such as HPO, Kallai, West Hill, Mankavu, Beach, Karaparamba, Palazi and Medical College&lt;br /&gt;&lt;br /&gt;Wow. finally it is going to happen in our hometown of Kozhikode in the next 2 years...The finest people in the country finally get what has been long overdue.&lt;br /&gt;&lt;br /&gt;Better late than never&lt;br /&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1984849393816132083'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1984849393816132083'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2010/01/invest-opportunities-kozhikode.html' title='Investment opportunities @ Kozhikode'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-9201891606834954805</id><published>2009-12-31T04:35:00.001-08:00</published><updated>2009-12-31T04:37:09.005-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2009'/><category scheme='http://www.blogger.com/atom/ns#' term='new year.sofware associates'/><title type='text'>Wishing everyone a happy 2010</title><content type='html'>&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://4.bp.blogspot.com/_0D6gKb5sFD0/Szyag1R6zVI/AAAAAAAAG2Q/6lNxXkBYIxw/s1600-h/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://4.bp.blogspot.com/_0D6gKb5sFD0/Szyag1R6zVI/AAAAAAAAG2Q/6lNxXkBYIxw/s400/2.jpg" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;2009 has been a year with many challenges which helped us become smarter. &amp;nbsp;The lessons learnt will take us to greater heights in the coming decades.&lt;br /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/9201891606834954805'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/9201891606834954805'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/12/wishing-everyone-happy-2010.html' title='Wishing everyone a happy 2010'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_0D6gKb5sFD0/Szyag1R6zVI/AAAAAAAAG2Q/6lNxXkBYIxw/s72-c/2.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-1464917410294814398</id><published>2009-12-18T01:15:00.000-08:00</published><updated>2009-12-18T01:28:45.160-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Calicut'/><category scheme='http://www.blogger.com/atom/ns#' term='it summit'/><category scheme='http://www.blogger.com/atom/ns#' term='citi'/><category scheme='http://www.blogger.com/atom/ns#' term='cafit'/><category scheme='http://www.blogger.com/atom/ns#' term='malabar'/><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='ulccs'/><category scheme='http://www.blogger.com/atom/ns#' term='cyber park'/><title type='text'>IT developments in Kozhikode</title><content type='html'>&lt;a href="http://www.thehindu.com/2009/12/18/stories/2009121850900200.htm"&gt;UL Cyberpark gets SEZ status&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;We wish Mr. Gireesh Babu (Ceo) of UL Cyberpark and his team the very best in this&amp;nbsp;venture which embodies&amp;nbsp;&lt;a href="http://socialcapitalvalueadd.com/2009/08/18/7-conditions-for-creating-social-capital-unanticipated-gains-book-review/"&gt;social capitalism&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Being the largest home grown IT company in Calicut at the moment, we take immense pride in being part of the overall development of our hometown - contributing towards the society that we live in.&lt;br /&gt;&lt;br /&gt;Our promoters have worked relentlessly in bringing &lt;a href="http://softwareassociatesuk.com/blog/2008/01/nasscom-intellect-meet/"&gt;NASSCOM to Calicut&lt;/a&gt;&amp;nbsp;, besides being founding members of &lt;a href="http://www.cafit.org.in/"&gt;cafIT&lt;/a&gt;&amp;nbsp;, &lt;a href="http://www.calicutit.in/"&gt;cITi&lt;/a&gt; and now in the convening body of &lt;a href="http://www.reinventingmalabar.org/"&gt;Reinventing Malabar&lt;/a&gt; - 80 year of Chamber of Commerce.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1464917410294814398'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/1464917410294814398'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/12/it-developments-in-kozhikode.html' title='IT developments in Kozhikode'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-318251607650931620</id><published>2009-11-15T06:12:00.000-08:00</published><updated>2009-12-10T00:31:34.307-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='gender diversity'/><title type='text'>Gender diversity @ Software Associates</title><content type='html'>&lt;b&gt; &lt;/b&gt;&lt;br /&gt;&lt;b&gt;36% of our workforce comprise of Women and we are proud of that achievement.&lt;/b&gt;&lt;b&gt; &lt;/b&gt;&lt;br /&gt;&lt;div align="justify"&gt;Should an organization reflect the cultural, multinational, generational and other social diversities of their customers and of the environment they are located? Would such inclusive organizations be more successful than others? What does Diversity and Inclusivity mean in the context of India - with this country’s socio-cultural and economic multiplicity?&lt;b&gt; NASSCOM Diversity and Inclusivity Summit&lt;/b&gt; is the first industry event that examines  Diversity and Inclusivity in the context of India and its complex diversities. &lt;br /&gt;&lt;/div&gt;&lt;br /&gt;Inclusive actions have evolved from individual programs to culture-changing organizational efforts. Recognizing the global leverage of our “demographic dividend”, industry is gearing up to develop a diverse and inclusive workforce for the world.&lt;b&gt; NASSCOM will host the first&lt;a href="http://www.nasscom.in/nasscom/templates/flagshipEvents.aspx?id=57977"&gt; Diversity and Inclusivity Summit&lt;/a&gt;, with the theme “Diversity and Inclusivity Actions - Winning in a Transforming Economy”&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;We will be tbere !!&lt;/b&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/318251607650931620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/318251607650931620'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/11/gender-diversity-software-associates.html' title='Gender diversity @ Software Associates'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-6482975534636549788</id><published>2009-10-19T06:11:00.000-07:00</published><updated>2009-10-19T06:11:47.533-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='nasscom'/><category scheme='http://www.blogger.com/atom/ns#' term='offshore product development'/><title type='text'>Nasscom product conclave and Expo 2009 @ Bangalore</title><content type='html'>&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://www.nasscom.in/upload/product_conclave2009/microsite/images/product_badge_small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://www.nasscom.in/upload/product_conclave2009/microsite/images/product_badge_small.jpg" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;a href="http://www.nasscom.in/nasscom/templates/flagshipEvents.aspx?id=57431"&gt;NASSCOM Product Conclave&lt;/a&gt;, which will bring together global industry CEOs, trailblazers in the software products space, thought &lt;em&gt;gurus&lt;/em&gt;, analysts and the media, will address the theme, &lt;strong&gt;&lt;span style="color: #990000; font-family: Verdana; font-size: 13px;"&gt;"Positioning to Win"&lt;/span&gt;&lt;/strong&gt;&amp;nbsp; This theme will run as a thread through the numerous sessions, panel discussions, workshops, power elevator pitch deliberations, match-making sessions, the business expo and keynotes.&lt;br /&gt;&lt;br /&gt;We are there !!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6482975534636549788'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/6482975534636549788'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/10/nasscom-product-conclave-and-expo-2009.html' title='Nasscom product conclave and Expo 2009 @ Bangalore'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-3264878677045256206</id><published>2009-10-13T05:06:00.000-07:00</published><updated>2010-01-06T02:54:12.779-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Delphi'/><category scheme='http://www.blogger.com/atom/ns#' term='switzerland'/><category scheme='http://www.blogger.com/atom/ns#' term='austria'/><category scheme='http://www.blogger.com/atom/ns#' term='retail'/><category scheme='http://www.blogger.com/atom/ns#' term='Firebird'/><category scheme='http://www.blogger.com/atom/ns#' term='warehousing'/><category scheme='http://www.blogger.com/atom/ns#' term='distribution'/><category scheme='http://www.blogger.com/atom/ns#' term='Logistics'/><category scheme='http://www.blogger.com/atom/ns#' term='erp'/><category scheme='http://www.blogger.com/atom/ns#' term='germany'/><title type='text'>Recent ERP engineering projects</title><content type='html'>&lt;b&gt;FMS (Freight Management System)&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Solution to manage total Freight and Logistics operations of a &lt;a href="http://www.krsindia.com/" linkindex="17"&gt;private Logistic Company&lt;/a&gt; with corporate head office and 250+  remote branches across the country. Centralized information sharing between branches is one of the main objectives. Customers can login into the central database and check their consignment status.&lt;br /&gt;&lt;br /&gt;TECHNOLOGY &lt;br /&gt;&lt;ul&gt;&lt;li&gt;Borland Developer studio 2006&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.ibsurgeon.com/articles/item104" linkindex="18"&gt;Firebird Super Server 2.x &lt;/a&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;RemObjects (3-tier Architecture)&lt;/li&gt;&lt;li&gt;Linux/Windows 2003/Windows 2007 on server&lt;/li&gt;&lt;li&gt;Windows XP/Vista on Client machines or wine Enabled       Linux terminals.&lt;/li&gt;&lt;li&gt;Development methodology : Agile scrum&lt;/li&gt;&lt;li&gt;Testing : Automated using TestComplete &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;INSTALLATION :&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Central Servers in Head Office&lt;/li&gt;&lt;li&gt;1000+ remote clients (either offline or online)&lt;/li&gt;&lt;li&gt;Average 150 GB data volume per year&lt;/li&gt;&lt;li&gt;Single point upgrades for feature enhancements&lt;/li&gt;&lt;/ul&gt;Major Process Areas are the following&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Consignment booking from various remote branches&lt;/li&gt;&lt;li&gt;Barcoded information to identify consignments&lt;/li&gt;&lt;li&gt;Dispatch of consignments from various branches&lt;/li&gt;&lt;li&gt;Stock Management at booking point&lt;/li&gt;&lt;li&gt;Information sharing with destination branch or other transshipment points&lt;/li&gt;&lt;li&gt;Consignment unloading from various branches&lt;/li&gt;&lt;li&gt;Sorting and group despatches to each destination&lt;/li&gt;&lt;li&gt;Vehicle Manifest and vehicle hire and its settlements&lt;/li&gt;&lt;li&gt;Route Management&lt;/li&gt;&lt;li&gt;Stock management at transshipment centre&lt;/li&gt;&lt;li&gt;Excess/Shortage management&lt;/li&gt;&lt;li&gt;Warehouse management&lt;/li&gt;&lt;li&gt;Enquiries – both in-house and external.&lt;/li&gt;&lt;li&gt;Customers  login to check on consignment status.&lt;/li&gt;&lt;li&gt;Consignment delivery to customer&lt;/li&gt;&lt;li&gt;Document management and archival&lt;/li&gt;&lt;li&gt;Finance module – cash statements, bank accounts, Ledgers, Trial Balance, Profit and loss statements, Balance sheet, Management of Sundry Debtors and Sundry Creditors.&lt;/li&gt;&lt;li&gt;Human Resource management – Staff profile, Leave applications, staff appraisals&lt;/li&gt;&lt;li&gt;Payroll – Salary Preparation, staff loans, salary advances, statutory reports etc&lt;/li&gt;&lt;li&gt;Report Generator tool – Users can create new reports by writing simple sql queries.&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;GBizz (Retail lifestyle management system)&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;ERP Solution to manage total process of a retail major consisting of a corporate Office and 30+ outlets. Each branch can work as individual company and the consolidated information will be available at their head office. Each branch outlet has individual servers and local databases, these servers will be integrated with central server which is configured at head office.&lt;br /&gt;&lt;br /&gt;TECHNOLOGY &lt;br /&gt;&lt;ul&gt;&lt;li&gt;Borland Developer studio 2006&lt;/li&gt;&lt;li&gt;Firebird Super Server 1.5.x&lt;/li&gt;&lt;li&gt;Both 2-tier and RemObjects (3-tier Architecture)&lt;/li&gt;&lt;li&gt;Linux/Windows 2003/Windows 2007 on server&lt;/li&gt;&lt;li&gt;Windows XP/Vista on Client machines or Wine Enabled       Linux terminals.&lt;/li&gt;&lt;/ul&gt;INSTALLATION :&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Server in each branch and 3 central servers at head           office&lt;/li&gt;&lt;li&gt;10+ client machines in each branch&lt;/li&gt;&lt;li&gt;Average 2GB data volume per year&lt;/li&gt;&lt;li&gt;Single point upgrades for feature enhancements&lt;/li&gt;&lt;/ul&gt;Major Process Areas are the following&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Ornament Types and its models – centralized information will be distributed to branches.&lt;/li&gt;&lt;li&gt;Ornament Purchase and barcoding – Each ornament is tagged with a barcode number.&lt;/li&gt;&lt;li&gt;Sales, Sales Returns, Old Ornament purchase, Exchange etc&lt;/li&gt;&lt;li&gt;Customer orders and advance payments&lt;/li&gt;&lt;li&gt;Purchase Orders and its followups&lt;/li&gt;&lt;li&gt;Purchase Returns&lt;/li&gt;&lt;li&gt;Ornament weight edits&lt;/li&gt;&lt;li&gt;Total Inventory control&lt;/li&gt;&lt;li&gt;Comparison and consolidated reports at central point&lt;/li&gt;&lt;li&gt;Customer relations management system. issue of loyalty cards to their customers, Loyalty point calculation, special discounts, gift vouchers etc&lt;/li&gt;&lt;li&gt;Customer service tracker – feedback collection and report generation.&lt;/li&gt;&lt;li&gt;Finance module - cash statements, bank accounts, Ledgers, Trial Balance, Profit and loss statements, Balance sheet, Management of Sundry Debtors, Sundry Creditors.&lt;/li&gt;&lt;li&gt;Human Resource management – Staff profile, duty schedule, punching, leave applications, staff appraisals etc&lt;/li&gt;&lt;li&gt;Payroll -  Salary Preparation, staff loans, salary advances, statutory reports etc&lt;/li&gt;&lt;li&gt;Report Generator tool – Users can create new reports by writing simple sql queries.&lt;/li&gt;&lt;/ul&gt;&lt;b&gt; Diamond (Diamond retail management system)&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;ERP Solution to manage total process of a diamond retailer. Head Office + 25 sales outlets. Centralized information sharing between outlets.&lt;br /&gt;&lt;br /&gt;TECHNOLOGY  :&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Borland Developer studio 2006&lt;/li&gt;&lt;li&gt;Firebird Super Server 1.5.x&lt;/li&gt;&lt;li&gt;RemObjects (3-tier Architecture)&lt;/li&gt;&lt;li&gt;Linux/Windows 2003/Windows 2007 on server&lt;/li&gt;&lt;li&gt;Windows XP/Vista on Client machines or Wine Enabled       Linux terminals.&lt;/li&gt;&lt;/ul&gt;INSTALLATION :&lt;br /&gt;&lt;ul&gt;&lt;li&gt;3 central servers at head office&lt;/li&gt;&lt;li&gt;5+ client machines in each outlet&lt;/li&gt;&lt;li&gt;Average 25GB data volume per year&lt;/li&gt;&lt;/ul&gt;Major Process Areas are the following&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Ornament models – centralized information will be distributed to all outlets.&lt;/li&gt;&lt;li&gt;Ornament Design albums – new arrivals, trends etc&lt;/li&gt;&lt;li&gt;Enquiry – search and locate matching items in central repository&lt;/li&gt;&lt;li&gt;Ornament Purchase and barcoding –Each ornament is tagged with a barcode number.&lt;/li&gt;&lt;li&gt;Sales – Wholesale, Wholesale returns, Old Ornament purchase, Exchange etc&lt;/li&gt;&lt;li&gt;Retail Sales – Sales, Sales returns,  Old Ornament purchase, Exchange etc&lt;/li&gt;&lt;li&gt;Customer orders and advance payments from retail outlets&lt;/li&gt;&lt;li&gt;Purchase Orders and its followups&lt;/li&gt;&lt;li&gt;Stock Transfer between retail outlets and head office.&lt;/li&gt;&lt;li&gt;Approval Stock issues to customers and its followups&lt;/li&gt;&lt;li&gt;Retails sales information available in real time at head office.&lt;/li&gt;&lt;li&gt;Performance Analysis reports in head office.&lt;/li&gt;&lt;li&gt;Purchase Returns&lt;/li&gt;&lt;li&gt;Total Inventory control&lt;/li&gt;&lt;li&gt;Stock valuation&lt;/li&gt;&lt;li&gt;Comparison and consolidated reports at central point&lt;/li&gt;&lt;li&gt;Customer loyalty program – Issue of loyalty cards to their customer.  Loyalty point calculation, special discounts, gift vouchers etc&lt;/li&gt;&lt;li&gt;Customer service tracker – feedback collection and report generation.&lt;/li&gt;&lt;li&gt;Finance module - cash statements, bank accounts, Ledgers, Trial Balance, Profit and loss statements, Balance sheet, Management of Sundry Debtors, Sundry Creditors.&lt;/li&gt;&lt;li&gt;Human Resource management – Staff profile, duty schedule, punching, leave applications, staff appraisals etc&lt;/li&gt;&lt;li&gt;Payroll -  Salary Preparation, staff loans, salary advances, statutory reports etc&lt;/li&gt;&lt;li&gt;Report Generator tool – Users can create new reports by writing simple sql queries.&lt;/li&gt;&lt;/ul&gt;&lt;b&gt; Book Publisher and Distributor&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;ERP Solution to manage total process of a &lt;a href="http://tbsbooks.net/" linkindex="19"&gt;book publishing and distributing company&lt;/a&gt;. There is a Head Office with 5+ branches. &lt;br /&gt;&lt;br /&gt;TECHNOLOGY&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Borland Developer studio 2006&lt;/li&gt;&lt;li&gt;Firebird Super Server 1.5.x&lt;/li&gt;&lt;li&gt;RemObjects (3-tier Architecture)&lt;/li&gt;&lt;li&gt;Linux/Windows 2003/Windows 2007 on server&lt;/li&gt;&lt;/ul&gt;Windows XP/Vista on Client machines or Wine Enabled       Linux terminals.&lt;br /&gt;&lt;br /&gt;INSTALLATION :&lt;br /&gt;&lt;ul&gt;&lt;li&gt;2 central servers at head office&lt;/li&gt;&lt;li&gt;5+ client machines in each branch outlet&lt;/li&gt;&lt;li&gt;Average 3GB data volume per year&lt;/li&gt;&lt;/ul&gt;Major Process Areas are the following&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Master information – book titles, authors, publishers, suppliers etc&lt;/li&gt;&lt;li&gt;Purchase of books and stock management&lt;/li&gt;&lt;li&gt;Royalty for authors&lt;/li&gt;&lt;li&gt;Multiple warehouse management&lt;/li&gt;&lt;li&gt;Sale Order management&lt;/li&gt;&lt;li&gt;Purchase Order Management&lt;/li&gt;&lt;li&gt;Stock transfer to branches&lt;/li&gt;&lt;li&gt;Stock Returns from branches&lt;/li&gt;&lt;li&gt;Branch Performance analysis&lt;/li&gt;&lt;li&gt;Enquiry – in-house and external&lt;/li&gt;&lt;li&gt;Integration with company website&lt;/li&gt;&lt;li&gt;Customer loyalty - Issue of loyalty cards, loyalty point calculation, special discounts, gift vouchers &lt;/li&gt;&lt;li&gt;Finance module - cash statements, bank accounts, Ledgers, Trial Balance, Profit and loss statements, Balance sheet, Management of Sundry Debtors, Sundry Creditors.&lt;/li&gt;&lt;li&gt;Human Resource management – Staff profile, duty schedule, punching, leave applications, staff appraisals etc&lt;/li&gt;&lt;li&gt;Payroll -  Salary Preparation, staff loans, salary advances, statutory reports etc&lt;/li&gt;&lt;li&gt;Report Generator tool – Users can create new reports by writing simple sql queries.&lt;/li&gt;&lt;/ul&gt;Our Delphi / Firebird ERP development services are available in Germany, United Kingdom, Austria and Switzerland. We also customise opensource ERP solutions such as averp.&lt;br /&gt;&lt;ul&gt;&lt;/ul&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3264878677045256206'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/3264878677045256206'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/10/recent-erp-engineering-projects.html' title='Recent ERP engineering projects'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-7208427599850730709.post-2034355797908192857</id><published>2009-10-13T04:56:00.000-07:00</published><updated>2009-10-13T04:56:56.765-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='channel'/><category scheme='http://www.blogger.com/atom/ns#' term='software'/><category scheme='http://www.blogger.com/atom/ns#' term='made in india'/><category scheme='http://www.blogger.com/atom/ns#' term='dealership'/><title type='text'>Dealership enquiries / Channel partners</title><content type='html'>Be part of the Indian growth story. The Indian software product industry (ERP) is set to grow faster than most of the international markets. The need of the hour is for no nonsense, ready to use, reliable and affordable (Linux, low cost of ownership) solutions.&lt;br /&gt;&lt;br /&gt;We are on the lookout for franchise partners who will be able to market our products to the target audience and implement them locally. Some of the products in our portfolio include&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.sa-his.com/"&gt;SA-H.I.S&lt;/a&gt; – South India’s largest selling Hospital Information system, &lt;a href="http://www.softhost.info/"&gt;Soft HOST &lt;/a&gt;and &lt;a href="http://www.freightmanagementsystem.com/"&gt;FMS&lt;/a&gt; - our best selling range of products in hospitality and logistics verticals.&lt;br /&gt;&lt;br /&gt;Some of the other products that we have are: SmsBenefit (Mass communication tool), Asset Manager and ArchiveitEasy (Document management) all of which are ready to use, plug and play products.&lt;br /&gt;&lt;br /&gt;Who can apply?&lt;br /&gt;&lt;br /&gt;· Any individual who has interest in ERP products or any of above mentioned verticals&lt;br /&gt;· We expect him to be entrepreneurial and be able to invest in time, money and effort to grow the business&lt;br /&gt;· Good local contacts and zeal to grow.&lt;br /&gt;&lt;br /&gt;What you need?&lt;br /&gt;&lt;br /&gt;· Initial Working capital&lt;br /&gt;· Local contacts&lt;br /&gt;· Sales engineer&lt;br /&gt;· Office space with landline number&lt;br /&gt;· Broadband connection&lt;br /&gt;&lt;br /&gt;What we offer&lt;br /&gt;&lt;br /&gt;· Established brand name with two decade of industry experience&lt;br /&gt;· Well researched, stable and reliable products&lt;br /&gt;· Big and impressive client list&lt;br /&gt;· 24 x 7 backup support&lt;br /&gt;· Nationwide marketing programmes&lt;br /&gt;· Sales promotion strategies&lt;br /&gt;· Sales training for workforce&lt;br /&gt;· Networking events&lt;br /&gt;· Brochures and mailers and&lt;br /&gt;· A Sound business plan&lt;br /&gt;&lt;br /&gt;In case you are interested and what to know more about the programme then write to partners[@]softwareassociates.co.in with your profile.&lt;br /&gt;&lt;br /&gt;Franchise option open across India, especially looking for metros, tier I and II cities</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/2034355797908192857'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7208427599850730709/posts/default/2034355797908192857'/><link rel='alternate' type='text/html' href='http://blog.softwareassociates.co.in/2009/08/dealership-enquiries-channel-partners.html' title='Dealership enquiries / Channel partners'/><author><name>Duleep Sahadevan</name><uri>https://plus.google.com/110042089489371452385</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-PacWIt9cTuY/AAAAAAAAAAI/AAAAAAAAIWE/jdc6cELEVMY/s512-c/photo.jpg'/></author></entry></feed>