LSI or the Latent Semantic Indexing technique is a more human way rather than a mechanical one to optimize web content for Google search engine rank. Unlike the conventional SEO technique, LSI, alternatively termed as LSA (Latent Semantic Analysis), takes mathematical approach for semantic analysis. With Singular Value Decomposition (SVD) method to recognize the correlation between the expressions in a collection of text, LSI can spot and associate the semantically related words sprinkled in the content.

Simply because of mathematics LSI has several advantages over the traditional SEO techniques. Some of these are:

• LSI is language independent.
• It can process any character string as well as object that can be represented in form of text.
• LSI is adaptive to new changes. It automatically upgrades itself to new changes in vocabulary and linguistic expressions while showing flexibility to spelling and typing errors in the content.
• Just as paragraphs and sentences LSI can equally optimize other text forms like lists and emails.
• LSI plays vital role in automatic document categorization. When it comes to categorizing documents and text LSI follows similar process like that of human brain.
• Grouping of documents based on their conceptual resemblance is also possible with LSI.

So far the conventional approach to search engine optimization entails use of keywords in a certain percentage of the total word count of the content. This technique sometimes degrades the standard of writing with webmasters stuffing the main keywords everywhere in their writing.

This is where LSI plays a crucial role. Using the main key phrase and some related keywords craftily in the piece once or twice ensure more readership rather than writing for the sake of writing content only. After all, a good content is what matters in the end.

Use of SEO software tools not only helps in raising the ranking of your webpage on the search engine it eliminates the monotony of doing some regular mechanical tasks as well. There is no dearth of SEO software products in the market. These SEO software tools are designed by SEO experts to make your work easier and accurate. You just need to pick up what is best suited for your project.

The main variants of available SEO software are:

Keyword Analyzer: It is a software program that seeks relevant and appropriate keywords for your website. The most searched keywords have high competition and can equally increase the traffic volume to your site.

Niche Finder: The software works with long tailed keywords faces less competition while they are very much accurate in finding out the relevant niche market. In short, it helps to find the actual buyers of your product online.

Link Generation Aids: The entire link generation aids software package helps in building links. The package generally includes directory submission tools, blog finders, article and video submission programs as well as book marking software. With this you can convert your dynamic URLs as well as redirect your web pages.

Traffic Analyzer: It is a software program which analyzes the importance of your inbound links by pointing the source. It also helps in determining the geographical location of your traffic so that you can understand the origin of your market.

SEO Blogging Tool: Using SEO blogging tool you can create your blogs and ensure links for your website. The tool is very much useful in creating a powerful web presence.

SEO is the most suitable tool for more and more companies turning to eMarketing to reach global consumers. If you are in the business of SEO you know the growing importance of SEO software tools on the present backdrop.

Why SEO Software Tools?

SEO software tools not only help you achieve the precision it save your precious time too. Implementing SEO software can cost you extra dollars but it saves you from the monotony of repetitive tasks like link building, measuring your website rankings and submission and uploading. You can do all the tasks manually to save your money. But what happens finally? At the end of the day you don’t have time for strategic thinking and innovating new tactics to stay ahead in the race. Not availing SEO software tools can cost you a hundred times more than it actually costs.

Most Used SEO Software

WebPosition 4 is one of the most popular SEO tools of today. This all-in-one URL submission software built by the experts optimizes keyword visibility for search engines in order to improve your page ranking. The software tool also helps in advanced reporting and private labeling.

Wordtracker and NicheBot for SEO professionals involved in the business of promoting websites with by using the exact keywords appropriate for a particular site. For extensive keywords research Wordtracker is ideal.

Killer SEO Website Builder is meant for those who want to avoid the lengthy procedure of building website and then optimizing it for the search engines. This PHP based system builds search engine optimized websites and generates traffic for top rated keywords or phrases relevant for those sites.

Internet Marketing Video Training is a must have for those newbie trying to break into the business of SEO. This 22-hour video tutorial shows you how to optimize your website and achieve high page rank in Google.

Image Source: winnipeginternetmarketing.com

Internet marketing is an integral part of modern business promotional strategies. As part of their internet marketing policies thousands of companies across the globe are busy in launching their websites with an aim to capture the global market. But, are good content and eye catching web design enough to rank high on Google or Yahoo searches? No, it’s probably not. Hence, the issue of Search Engine Optimization (SEO) is such an important topic these days.

It is good SEO work that can improve your Google or Yahoo page ranks. Though it is wise to seek help from professional SEO service providers knowing some SEO techniques always helps.

Page Title

The main title of the page is often associated with the Meta Tag section comprised of Description and Keywords. The title of the page is the first and foremost thing that the search engine spiders crawl over. Therefore, including one or two main key phrases into the title is necessary to increase your website’s Google page index.

Meta Tag

Meta tag section plays a key role is search engine optimization. The Description part must include vital key phrases. As it is viewed by the human eye a keyword-optimized interesting description can bring more visitors to your website.

Keywords are specific phrases people use while searching for particular information on the web. While creating the keywords list be careful about not repeating the keywords. Redundant use of keywords can only overload the meta tag and nothing else. It is better to include one or two variants of one key phrase maximum and then introduce other keywords.

H1 Heading

Each and every page of your website must contain a headline or
< h1 >tag in terms of SEO. Strategic use of headline tag helps in improving your page rank as it has equal importance to both the users and the web spiders.

Headline of a page point out the major facts in the page content. Going through the page headline once spiders as well as users can easily understand what this page is all about. For further optimization you can break your content in modules using sub headlines with < h2 > and < h3 >tags.

These are some of the most basic SEO techniques we have discussed here. There are a lot more we can talk about in depth. For latest SEO techniques, news and tips keep visiting.

Not all SEO tools are equally important for different web masters. Since different Search Engine Optimization tools have different importance to people it is almost impossible to make a list of “best SEO tools”. But the basic SEO requirements are usually generic in nature. The basic requirements include:

• Optimized Source Code
• Optimized Content
• Keyword Analysis
• Generating Back Links
• Directory Submission
• Meta tag Analysis

Optimized Source Code:

To have validated markup is very important from the SEO perspective. The tools that can help you to write validated markup are given below.

• The W3C Markup Validation Service
• WDG HTML Validator

Optimized Content:

It is obvious that no tool can write optimized content for you. But you can use some tools to check the keyword density of the content. The following online tools will help you to find the keyword density of your content.

• Linkvendor KeyWord Density Tool
• Webconfs Keyword Density Checker
• SEOChat Keyword Density Tool

Keyword Analysis:

Getting huge traffic for the wrong keyword will do no good to your site. So it is very important for you to know the right keywords for your site. Here are some tools that you can use to know what the right keywords are for you.

• KeywordDiscovery.com Keyword Research Tool
• Keyword Suggestion Tool
• Overture Keyword Tool
• WordTracker Keyword Service
• Google AdWords Keyword Tool
• SEO Book Keyword Suggestion Tool

Generating Back Links:

Link popularity is one of the key aspects of Search Engine Optimization. There are a number of link exchange programs that can help you to get relevant back links. But now more sophisticated online tools have been developed. Here are some tools you can check.

• Submit Express Link Popularity Check
• Web Master Tool Link Popularity Check
• AddPro Link Popularity Check
• SEO Chat Link Popularity Check

Directory Submission:

This is probably the only exception. Though there are various automated tools for directory submission it is better to avoid them because most of the directories do not accept automated submission. So you should go for manual submission.

Meta tag Analysis:

Many people say that meta tags are no more important. But I personally believe that using right meta tag can help you to rank high in search engines. The following tools can help you to analyze meta tag better.

• SEOChat Advanced Meta Tag Generator
• Web Master Toolkit Meta Tag Generator
• RankRequest Meta Tag Analyzer

I have just come across a website – Work Friendly and I don’t know what to say. SEO Webmasters have one more problem to tackle.

The background story:

I was searching for an OJR story on eyetracking where I posted a comment earlier. I just used Google to search for it. And this is what I have found:

[Click To Enlarge]

Most of the bloggers are treating WorkFriendly as a cool stuff to surf internet from office as it shows a website like a word document:

[Click To Enlarge]

So what is the problem?

Google is indexing all the pages created by WorkFriendly (www.workfriendly.net/browse/Office2003Blue/http/www.ojr.org//ojr/stor ies/070312ruel/) and it is bound to create duplicate content issue. Do you have any doubt about that?

But, how this link is crawlable by Googlebot? That page does not have any backlink (even I have broken the URL – notice stor ies)!

What is the solution?
Use server configuration file to block the request.

And it is not alone – there are so many similar websites creating such problems.

Any other solution?

Google is back into action with Google Friend Connect – another social network platform for websites (and of course blogs) without going anywhere else.

Ok, it is not just another social network as we have seen so far. As Google puts it – “Google Friend Connect provides a core set of social gadgets such as member management, message board, reviews, and picture-sharing”. And everything is there in a small java script so no coding required.

It would integrate your friends from other networks like Facebook, Linkedin, Google Talk, hi5, Orkut, or Plaxo apart from integrating with other open social applications.

So now, you can try to connect with the end users of your website in a better way and even connect with their friends.

Google Video was a big flop and they had to buy YouTube. Now, when Yahoo has bought MyBlogLog, Google has moved forward with a highly promising network.

I agree that, Google Friend Connect is a lot different from other networks like MyBlogLog or BlogCatalog – but in essence it is also a promotional network like these two. Isn’t it?

Let’s wait and watch:

Related stories from other sources:

Tech Crunch | Yahoo News | Read Write Web | Oreilly

Saikat has just written a good post on Earth Day. It’s true; we often forget such days, we often forget what this Earth means to us.

There is no need to celebrate 22^nd April as Earth Day; everyday should be treated as Earth Day. But, it is not possible for everyone. So let’s celebrate this week as Earth Week.

Earth Week Memo:

• Let’s do whatever we can (physically) to make a mark – plant a tree, clean our locality or whatever you feel to go green.
• Let’s spread the word around – those who have blog, write a post on Earth Week; those who can design create something with the caption – go green and post it.

A contest:

We had a talk with our CEO in this regard and he is ready to “Go Green”. And so, here is a small little contest. The winner will be given a surprise gift from Softz Solutions.

1. Write a post or design something around the idea – Go Green / Earth Week and post it in your blog.
2. Write a comment in this post or trackback when you have published it.
3. The post with the maximum number of comments will be selected the winner.

Let’s spread the word around – it is as important as planting a tree yourself.

One rule – the post must be written between 22/04/2008 to 27/04/2008

So are you ready to take the memo?

Today is Earth Day. Frankly speaking I was unaware of the event until I noticed the customized Yahoo! logo last night.

Google is well-known for changing its logo on special occasions. Yahoo! and AOL are also going with the trends these days.

I gave two widely circulated newspapers a glance today during breakfast; did not find any coverage on Earth Day on a prominent place. It’s good to see that Search Engines are educating people on such a crucial topic.

Earth Day has a long history and it is better to read wikipedia to know more about Earth Day. Basically it is a day to think about our planet. Earth is our home in this universe, sooner we realize the fact the better.

However, Earth Day is not all about changing LOGO. We need to do something in real. Let’s take up an oath today. All of us reading this blog post would make Earth greener by doing at least the following things:

• tree plantation
• taking care of existing green fields
• preventing water wastage
• raising our voice to make rainwater harvesting mandatory in India

Let’s start it from today. We will come back here on April 22, 2009 to check our progress.