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    <title>Solutions for Green Marketing</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/" />
    
    <id>tag:www.solutionsforgreenmarketing.com,2009-07-03://11</id>
    <updated>2009-07-18T20:24:42Z</updated>
    <subtitle>Marketing Strategy, Advertising, PR and Promotion that Respects Your Community.</subtitle>
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<link rel="self" href="http://feeds.feedburner.com/SolutionsForGreenMarketing" type="application/atom+xml" /><feedburner:emailServiceId>SolutionsForGreenMarketing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:browserFriendly></feedburner:browserFriendly><entry>
    <title>Online Marketing Growing with Qualified Leads</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/07/online-marketing-qualified-leads.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1390</id>

    <published>2009-07-17T14:36:55Z</published>
    <updated>2009-07-18T20:24:42Z</updated>

    <summary>The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Green Business Directory" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Networks" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Strategy" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Promotion" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Sales Promotion of Green Products and Services" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="b2bmarketing" label="b2b marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="industrialmarketing" label="industrial marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="leadgeneration" label="lead generation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="onlineadvertising" label="online advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[The fourth annual Industrial Marketing Trends Survey conducted by <b>GlobalSpec</b> shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of <a href="http://solutionsforgreen.com/cgi-bin/gt/tpl.h,content=29">industrial marketers</a> are allocating more than 50% of their budget online.<br /><br />Based on GlobalSpec research, here is a look at today's top trends in online marketing:<br /><br /><b>The economy is impacting marketing approaches and objectives.</b> <br />In light of the current economic climate, customer acquisition,<b> lead generation and customer retention</b> have become more important than ever before. <br /><br /><ul><li>44% of respondents to a recent survey stated that <b>customer acquisition</b> is their primary marketing goal, </li><li>29% indicating that <b>lead generation</b> is most important. </li><li>13% indicated that <b>customer retention</b> is their primary goal in 2009, up from just five percent in 2008.</li></ul><br />Companies are still focused on <a href="http://solutionsforgreenmarketing.com/">gaining new customers</a>, while maintaining their current client base.<br /><br /><b>Measurement is key. </b><br />The demand for marketing accountability is stronger than ever, with smart marketers devoting resources to programs that can be measured. <br /><br /><ul><li>69% stated that they will closely evaluate the performance of marketing options and reduce or eliminate non-performing programs,</li><li>53% are choosing marketing programs that are measurable.</li></ul><br />Online programs naturally lend themselves to measurement, as they allow you to track exposure, clicks and conversions -- demonstrating the performance of your marketing.<br /><br /><b>Lead quality trumps lead quantity.</b> <br />Respondents to our survey stated that the quality of leads is the most important factor when deciding where to allocate their marketing budget. <br /><br /><blockquote><b>Lead quality scored 9 out of 10 in importance, while lead quantity scored 7.3.</b><br /></blockquote><br />Sales would rather have a handful of <a href="http://solutionsforgreen.com/">highly qualified leads</a> than a long list of anonymous Web clicks. Target online programs where prospects are searching for information, products and services, delivering quality leads with contact information -- offering your company sales opportunities instead of anonymous clicks.<br /><br /><b>Meeting Your Goals with Online Marketing</b><br />It's important to continue to market to and stay in front of customers and prospects, despite the realities of the current economy.<br /><br />Ask media partners how they can specifically help you meet your marketing objectives, whether they are <b><a href="http://blogs.californiagreensolutions.com/mt-static/html/%3Ca%20href=%22http://www.solutionsforgreen.com/cgi-bin/gt/tpl.h,content=29%22%3E">lead generation</a>, <a href="http://solutionsforgreen.com/">brand visibility</a>, <a href="http://www.californiagreensolutions.com/">penetration of new markets</a> </b>or all of the above.<br /><br />&nbsp; ]]>
        
    </content>
</entry>

<entry>
    <title>Make Music! Make Community!</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/07/make-music-make-community.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1389</id>

    <published>2009-07-17T14:16:55Z</published>
    <updated>2009-07-17T14:25:00Z</updated>

    <summary><![CDATA[FACT: Adults 21-29 are very interested in music as a cultural language.FACT: Birds sing for mating during their prime years.CONCLUSION:&nbsp; Music is a mating language! But we know that music is a language of far more than mating in the...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Cause Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mom &amp; Pop Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="communications" label="communications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="community" label="community" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="language" label="language" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="music" label="music" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<b>FACT:</b> Adults 21-29 are very interested in music as a cultural language.<br /><b>FACT:</b> Birds sing for mating during their prime years.<br /><br /><b>CONCLUSION:&nbsp;</b> Music is a mating language! <br /><br />But we know that music is a language of far more than mating in the human species.<br /><br />We don't usually think about popular culture's role in our very physical heritage... instincts and species behaviors -- but many of our behaviors are primal.&nbsp;&nbsp; Music is one of them.<br /><br />We have wisdom passed down such as "music soothes the savage beast",&nbsp; lullaby baby, love songs, and music to dance to.&nbsp; All these uses of music are primal, are very human.&nbsp; Part of green marketing is helping people solve a need, a hunger, and helping our communities and customers in wholesome ways.<br /><br />Music can do that.&nbsp; Music for the sake of community, that is. <br /><br />When the lyrics are deliberatly infused with commercial messages to reach the subliminal parts of the brain and other body parts --- well, that's not very sustainable, responsible or respectful.&nbsp; But music as part of life's festival, relaxation, community building and enjoyment of our ability to sing and dance and listen to melody and beat and poetic expressions -- that can be a powerful way to contribute beauty and joy and strength to your community.<br /><br />Here's singin' with you!<br />Caroly<br /> ]]>
        
    </content>
</entry>

<entry>
    <title>State Capitalism WILL affect your marketing strategy...get ready for it.</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/07/state-capitalism-will-affect-y.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1337</id>

    <published>2009-07-02T20:31:55Z</published>
    <updated>2009-07-02T20:34:12Z</updated>

    <summary>Excerpts from an article in McKinseyQuarterly.com: It might not be "socialism", but what we are seeing not only in the US, but across the globe could be somewhat similar in concept: State capitalism is an economic system in which governments...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Corporate Social Responsibility" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Governance" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="International Trade &amp; Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Job Creation with Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Messaging for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supplier Policies for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="economics" label="economics" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="internationaltrade" label="international trade" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketingstrategy" label="marketing strategy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="statecapitalism" label="state capitalism" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[Excerpts from an article in  <a href="http://www.mckinseyquarterly.com/Strategy/Globalization/State_capitalism_and_the_crisis_2403">McKinseyQuarterly.com</a>: <br /><br />It might not be "socialism", but what we are seeing not only in the US,
but across the globe could be somewhat similar in concept: <br /><br /><blockquote><i>State capitalism is an economic system in which governments manipulate
market outcomes for political purposes. Governments embrace state
capitalism because it serves political as well as economic purposes--not
because it's the most efficient means of generating prosperity. It puts
vast financial resources within the control of state officials,
allowing them access to cash that helps safeguard their domestic
political capital and, in many cases, increases their leverage on the
international stage. But state capitalism also stems the rise of
globalization, because to varying degrees it hampers the flow of ideas,
information, people, money, goods, and services within countries and
across international borders.</i><br /></blockquote><font style="font-size: 1.25em;"><span class="cHead"><b>The rise of state capitalism</b> </span></font>
<p>
As the Cold War stumbled to a close, the belief that governments could
micromanage national economies and generate prosperity seemed dead. The
dynamism and market power of Japan, the United States, and Western
Europe--fueled by private wealth, private investment, and private
enterprise--appeared to have fully and finally established the dominance
of the liberal economic model. As these countries' governments
privatized businesses and pensions, companies such as Exxon Mobil,
Microsoft, Toyota Motor, and Wal-Mart Stores feverishly sketched out
global expansion plans. <em>Globalization</em> became a household word.    </p>

But even before the still-developing global financial crisis had shaken
the foundations of faith in free markets, the determination of a new
generation of emerging-market heavyweights (many of them politically
authoritarian) to chart their own courses toward prosperity and power
ensured that public wealth, public investment, and public enterprise
would make a stunning comeback.<br /><br />
 
<font style="font-size: 1.25em;"><b><span class="cHead">The engines of state capitalism</span></b></font> 
<p>
Yet, despite the massive state interventions in economies across both
the developed and developing worlds, many corporate leaders and
investors act as though globalization remains the dominant paradigm.
That is a mistake. In fact, the new importance of the state had become
obvious well before the onset of the current crisis. Energy markets
provide a good example.</p><p>The story extends well beyond energy. Across a broad range of economic
sectors, China and Russia are leading the way in the strategic
deployment of state-owned enterprises, and other governments have begun
to follow their lead. In defense, a growing number of emerging-market
governments--<b>power generation, telecom, metals, minerals, and
aviation</b>--not content with simply regulating markets, are moving to
dominate them.</p><p>Such state-corporate activity is fueled in part by the emergence of a
new class of sovereign wealth funds. States with large holdings in the
currencies of other countries are establishing ever larger risk-taking
funds meant to maximize their return on investment--and their political
influence. With the global credit squeeze making funds harder to come
by, sovereign wealth funds have become even more important for the
financing of state capitalism.</p><p>The global recession has accelerated the trend of state involvement in
markets as governments around the world spend billions to stimulate
growth and bail out vulnerable domestic industries and companies.</p><p><span class="cHead">Winners and losers </span>

As the landscape shifts around them, international companies and
investors will discover that the large-scale injection of politics into
market processes will produce its own set of winners and losers.
Because political factors unique to each state will determine the
response to each domestic economic slowdown, countries with relatively
strong political fundamentals will have a better shot at a quick
recovery.</p><p>Given the vast sums its government can spend on fiscal stimulus, China
will likely emerge from the global recession before most of the
developed world.</p><p>In Brazil, President Luiz Inácio Lula da Silva has over the past
several years forged a durable consensus in favor of disciplined
macroeconomic policy.</p><p><font style="font-size: 1.25em;"><b><span class="cHead">Second-order effects </span></b></font><br /></p><p>

There are other implications of these trends worth considering. <br /></p><p>We're
likely to see new restrictions on the access to certain foreign markets
for some companies. <br /></p><ul><li>Tit-for-tat protectionism will remain a serious threat until the global recession comes to an end.</li><li>Social upheaval will pressure politicians to turn increasingly toward a familiar and reliable tool: subsidies. <br /></li><li>Some of the regulatory changes will favor domestic firms... and SOME domestic firms.</li></ul><div class="aboutAuthors"><h5><span>About the Author</span></h5><p><strong>Ian Bremmer</strong> is the founder and president of Eurasia Group, a political-risk consultancy.</p></div><p> </p><p>Read more at <a href="http://www.mckinseyquarterly.com/Strategy/Globalization/State_capitalism_and_the_crisis_2403">McKinseyQuarterly.com</a><br /></p><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Gap Analysis for Business...and Nature</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/07/gap-analysis-marketing.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1316</id>

    <published>2009-07-01T23:27:13Z</published>
    <updated>2009-07-02T00:01:09Z</updated>

    <summary><![CDATA[I was working with my marketing advisor this morning about refining our green marketing strategy and the term "gap analysis" came up as a description of what I wanted to work on.&nbsp; I did what most people these do in...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Cause Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Communications / Education" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Strategy" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing for New Products" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Messaging for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stakeholders" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="businessstrategy" label="business strategy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gapanalysis" label="gap analysis" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketingstrategy" label="marketing strategy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="smallbusiness" label="small business" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[I was working with my marketing advisor this morning about refining our green marketing strategy and the term "gap analysis" came up as a description of what I wanted to work on.&nbsp; I did what most people these do in the information gathering phase...I visited Google. <br /><br /><b>Resource one that caught my eye:</b><br /><br /><img src="http://www.nbii.gov/imageserver/plumtree/portal/custom/gap/GapHomePortlet/geese.jpg" alt="Canada Geese (Branta canadensis)" align="right" border="0" />

		The GAP Analysis Program<br />
 "Keeping Common Species Common" 
<p align="left"><br />The goal of the GAP Analysis Program is to keep
common species common by identifying those species and plant
communities that are not adequately represented in existing
conservation lands. Common species are those not currently threatened
with extinction. By identifying their habitats, GAP Analysis gives land
managers and policy makers the information they need to make
better-informed decisions when identifying priority areas for
conservation.</p><p align="left">I always learn from natural systems...so this was interesting.&nbsp; Community matters! Survival matters! <br /></p><p align="left"><b>Resource two: </b></p> <em>gap analysis</em> definition&nbsp;<em></em> -&nbsp; from BusinessDictionary.com 

<br />Technique for determining the steps to be taken in moving from a current state to a desired future-state. It begins with (1) listing of characteristic factors (such as attributes, competencies, performance levels) of the present situation ("what is"), (2) cross-lists factors required to achieve the future objectives ("what should be"), and then (3) highlights the 'gaps' that exist and need to be 'filled.' Also called need-gap analysis, needs analysis, and needs assessment.   www.businessdictionary.com/definition/gap-analysis.html<br /><br />Change...yes!&nbsp; List factors.&nbsp; Cross factors, and objectives.&nbsp; Highlight gaps.&nbsp; Fill them!&nbsp; An updated needs assessment.&nbsp; That makes sense. <br /><br /><b>Resource three: ... this was a synthesis of what I was looking for! </b><br /><br /><h3 class="r"><a href="http://images.google.com/images?q=gap+analysis&amp;sourceid=navclient-ff&amp;rlz=1B3GGGL_enUS290US290&amp;um=1&amp;ie=UTF-8&amp;ei=e_BLSqaQMtKdlAfMrK0O&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=357507713">Image results for <em>gap analysis</em></a></h3><span class="bl gl">&nbsp;<span id="irl_c" style="display: none;">Report the following images as offensive. <a href="http://www.google.com/search?q=gap+analysis&amp;sourceid=navclient-ff&amp;ie=UTF-8&amp;rlz=1B3GGGL_enUS290US290#" onclick="return 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alt="http://www.marketingteacher.com/Lessons/lesson_gap_analysis.htm" title="http://www.marketingteacher.com/Lessons/lesson_gap_analysis.htm" style="margin: 3px;" align="middle" border="1" width="80" height="80" /></a><!--n--><!--m--><a href="http://www.google.com/imgres?imgurl=http://www.9001resource.com/inc/gap-analysis-checklist.gif&amp;imgrefurl=http://www.9001resource.com/gap-analysis-checklist.html&amp;h=567&amp;w=786&amp;sz=27&amp;tbnid=5gI4MFhCe1b8JM:&amp;tbnh=103&amp;tbnw=143&amp;prev=/images%3Fq%3Dgap%2Banalysis&amp;usg=__sZo9-ZAZBO2JJkwMX781T7FvkK0=&amp;ei=e_BLSqaQMtKdlAfMrK0O&amp;sa=X&amp;oi=image_result&amp;resnum=5&amp;ct=image"><img src="http://www.google.com/images?q=tbn:5gI4MFhCe1b8JM::www.9001resource.com/inc/gap-analysis-checklist.gif&amp;h=80&amp;w=110&amp;usg=__8ETcQhf9i4pCQs9PQimCIEQ5pOY=" alt="http://www.9001resource.com/gap-analysis-checklist.html" title="http://www.9001resource.com/gap-analysis-checklist.html" style="margin: 3px;" align="middle" border="1" width="110" height="80" /></a><!--n--><!--m--><a href="http://www.google.com/imgres?imgurl=http://www.npd-solutions.com/gap_analysis.gif&amp;imgrefurl=http://www.npd-solutions.com/gap_analysis.html&amp;h=451&amp;w=708&amp;sz=17&amp;tbnid=bcYB2v3Os4sjWM:&amp;tbnh=89&amp;tbnw=140&amp;prev=/images%3Fq%3Dgap%2Banalysis&amp;usg=__qzvsIq7PjnBEzyRGYSThR9pGUZ0=&amp;ei=e_BLSqaQMtKdlAfMrK0O&amp;sa=X&amp;oi=image_result&amp;resnum=6&amp;ct=image"><img src="http://www.google.com/images?q=tbn:bcYB2v3Os4sjWM::www.npd-solutions.com/gap_analysis.gif&amp;h=80&amp;w=125&amp;usg=__oyn5qcQBWCDb1M_QtVCbB1Ba2gc=" alt="http://www.npd-solutions.com/gap_analysis.html" title="http://www.npd-solutions.com/gap_analysis.html" style="margin: 3px;" align="middle" border="1" width="125" height="80" /></a><!--n--><!--m--><a href="http://www.google.com/imgres?imgurl=http://uk.cbs.dk/var/cbs/storage/images/media/enheder/institutter_og_centre/brandstudies/gap_analysis/185991-4-dan-DK/gap_analysis.jpg&amp;imgrefurl=http://uk.cbs.dk/research/departments_centres/institutter/xx_reserve_centre_og_institutter/reserve3/menu/the_corporate_branding_tool_kit/menu/gap_analysis&amp;h=329&amp;w=460&amp;sz=30&amp;tbnid=3MF_3lOANBzFgM:&amp;tbnh=92&amp;tbnw=128&amp;prev=/images%3Fq%3Dgap%2Banalysis&amp;usg=__YXbf7RIJvmoN_m--yQTqOq83Km8=&amp;ei=e_BLSqaQMtKdlAfMrK0O&amp;sa=X&amp;oi=image_result&amp;resnum=7&amp;ct=image"><img src="http://www.google.com/images?q=tbn:3MF_3lOANBzFgM::uk.cbs.dk/var/cbs/storage/images/media/enheder/institutter_og_centre/brandstudies/gap_analysis/185991-4-dan-DK/gap_analysis.jpg&amp;h=80&amp;w=111&amp;usg=__Fwp9kLgBmjF2Gf6UWR0V2-ETHpg=" alt="http://uk.cbs.dk/research/departments_centres/institutter/xx_reserve_centre_og_institutter/reserve3/menu/the_corporate_branding_tool_kit/menu/gap_analysis" title="http://uk.cbs.dk/research/departments_centres/institutter/xx_reserve_centre_og_institutter/reserve3/menu/the_corporate_branding_tool_kit/menu/gap_analysis" style="margin: 3px;" align="middle" border="1" width="111" height="80" /></a><br /><br /><p>Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies 
and tactics. Again, the simple tools are the most effective. There's a straightforward structure to 
follow. The first step is to decide upon how you are going to judge the gap over time. For example, 
by market share, by profit, by sales and so on.</p>
This will help you to write <a href="http://www.marketingteacher.com/Lessons/lesson_objectives.htm">SMART objectives</a>. Then you simply ask two questions - 
<em>where are we now?</em> and <em>where do we want to be?</em> <br /><br /><h2>What is Gap Analysis?</h2>
<div id="column2 img"><img src="http://www.marketingteacher.com/IMAGES/gap_main.gif" /></div>

<p>Your next step is to close the gap. Firstly decide whether you view from a strategic or an 
operational/tactical perspective. If you are writing strategy, you will go on to write tactics - 
see the lesson on <a href="http://www.marketingteacher.com/Lessons/lesson_marketing_plan.htm">marketing plans</a>. 
The diagram below uses <a href="http://www.marketingteacher.com/2006/Lessons/lesson_ansoff.htm">Ansoff's</a> matrix to bridge the gap using 
strategies:</p>
<h2>Strategic Gap Analysis.</h2>
<div id="column2 img"><img src="http://www.marketingteacher.com/IMAGES/gap_strat.gif" /></div>

<p>You can close the gap by using tactical approaches. The <a href="http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm">
marketing mix</a> is ideal for this. So effectively, you modify the mix so that you get to where you 
want to be. That is to say you change price, or promotion to move from where you are today 
(or in fact any or all of the elements of the marketing mix).</p>
<h2>Tactical Gap Analysis.</h2>
<div id="column2 img"><img src="http://www.marketingteacher.com/IMAGES/gap_tactics.gif" /></div>

<p align="left">This is how you close the gap by deciding upon strategies and tactics - 
and that's gap analysis.</p><p align="left">Thank you <a href="http://www.marketingteacher.com/Lessons/lesson_gap_analysis.htm">Marketing Teacher! </a><br /></p>... the only problem is... these are not traditional times!&nbsp; Traditional marketing methods don't necessarily apply. Do they? <br /><br />With social media, and YouTube and Google and Ebay and the Obama Stimulus Plan... do the old rules apply? <br /><br />Having been around for a few decades, my husband and I have been through this recessionary cycle before.&nbsp; And we've seen long recoveries and deep drops...like this one.&nbsp; And the latest fads in marketing all came tumbling down.&nbsp; Just like now.&nbsp; <br /><br />I hope Google survives.&nbsp; I hope YouTube survives.&nbsp; I hope...well, I'm not so sure about Twitter. <br /><br />But good companies need to survive.&nbsp; Good products are needed to put food on the table and connect us to our loved ones and get us to our jobs ... if we still have them.&nbsp;&nbsp; What we've observed is that during down times, fluffy marketing strategies fall away and we get back to basics.&nbsp; Product, price, promotion and place.&nbsp; <br /><br />PRODUCT: Product adjustments are in order:&nbsp; people and companies are buying ESSENTIALS. Things to fill definite NEEDS.&nbsp; As in "find a need and fill it," kind of business.<br /><br />PRICE: Prices are adjusting.&nbsp; Banks are once again trying to gouge their best customers to bail out their mistakes,... but for the rest of us, we are adjusting our prices to balance between what we need to survive and what our customers can afford to pay during these stressful times.&nbsp; We respect our customers' needs as much as our own.<br /><br />PROMOTION:&nbsp; It still starts with the people we already know.&nbsp; I know...the giant blogosphere is tempting...but strangers use us and throw us away because their best bud or their cousin drops by and offers them a deal they can't refuse!&nbsp; Internal promotion to your own customers and the folks who know you will work best during these lean times. <br /><br />PLACE:&nbsp; Distribution is still rather local, rather bricks and mortar.&nbsp; We know that shop owner down the street.&nbsp; Local is back.&nbsp; When times get tough we band together and distribution becomes a matter of supporting one another because we care as much as because it's the best price.&nbsp; That is, IF we have any of those relationships!&nbsp; <br /><br />So the four P's of marketing still matter.&nbsp; They still can shore up a business during tough times.&nbsp; They still make sense, even in the era of YouTube and Twitter. <br /><br />People are asking themselves the ageold question...who will take care of me when I'm down and out?&nbsp; That's who will get their business after they come to their senses.&nbsp; And if we're smart, we'll come to our senses before we burn all our bridges -- our relationships with the people who make our food, make our cars run, educate our children, manufacture our clothes and pass the word along to readers like you :-)<br /><br />That's gap analysis and gap solutions!&nbsp; <br /><br />Carolyn, your steadfast friend, right? <br />]]>
        
    </content>
</entry>

<entry>
    <title>AOL Innovates the new "Web Magazine" publishing model</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/07/aol-innovates-the-new-web-maga.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1313</id>

    <published>2009-07-01T22:43:04Z</published>
    <updated>2009-07-01T22:50:48Z</updated>

    <summary>AOL is figuring out the future of magazine web publishing on the web. And it's doing so without Time Warner's content assets. The web magazine publishing model goes something like this: Find a vertical with an audience attractive to advertisers,...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Entrepreneurs &amp; Micro Business Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supplier Policies for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="businessmodel" label="business model" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="online" label="online" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="onlineadvertising" label="online advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publishing" label="publishing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="revenuemodel" label="revenue model" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="web" label="web" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="webpublishing" label="web publishing" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[AOL is figuring out the future of magazine <a title="web publishing" href="http://blog.newfiction.com/web-publishing/" target="_self">web publishing </a>on the web. And it's doing so without Time Warner's content assets.
<div id="attachment_2172" class="wp-caption alignright" style="width: 160px;"><br /></div>
<p><b>The web magazine publishing model goes something like this: </b><br /></p><p>Find a vertical with an audience
attractive to advertisers, brand it (<a href="http://www.dailyfinance.com/">Daily Finance</a>, Asylum, Lemondrop,
Politics Daily), hire five to seven people to run it and plug in AOL's
traffic fire hose. Repeat.</p><p>The notion of thin-staffed online publications is sweeping the
industry. MySpace launched celebrity site DailyFill earlier this year.
Last year MSN launched Wonderwall, created by the same team that
earlier launched the Yahoo version, OMG. Break Media, owner and
operator of guy-centric video site Break.com, hired a few Maxim
refugees for its own online lifestyle title, MadeMan. Sugar Inc. has
launched a dozen titles off its PopSugar brand. Then there's Nick
Denton, godfather of the model, whose Gawker Media has been making
inroads in brand advertising after slogging away in this space since
2002.</p><p><br /></p> ]]>
        
    </content>
</entry>

<entry>
    <title>DATT Tracking for Authentication to Reduce Product Counterfeit</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/datt-tracking-for-authenticati.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1259</id>

    <published>2009-06-25T21:27:25Z</published>
    <updated>2009-06-25T21:38:10Z</updated>

    <summary>Intelligent Nutrients (IN), includes an authentication component in its packaging. This Minneapolis-based start-up markets a certified-organic line of personal care products such as pure-seed face serum. Unique Product Identification NumbersFrom the day Intelligent Nutrients's product was made available to consumers,...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Product Authentication &amp; Tracking" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Startup Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supplier Policies for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="counterfeit" label="counterfeit" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="organicproducts" label="organic products" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="productauthentication" label="product authentication" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="productcertification" label="product certification" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[Intelligent Nutrients (IN), includes an authentication component in its packaging. This Minneapolis-based start-up markets a certified-organic line of personal care products such as pure-seed face serum. <br /><br /><font style="font-size: 1.25em;"><b>Unique Product Identification Numbers</b></font><br /><br />From the day Intelligent Nutrients's product was made available to consumers, the bottles, cartons, cases, and pallets have all carried unique identification numbers tied into the Digital Authentication, Track and Trace (DATT) system from Verify Brand LLC.<br /><br />"DATT emerged from the pharmaceutical industry, where certain drugs have to be tracked every step of the way. It's an extremely effective defense against diverters and counterfeiters," says Rick Goldberg, IN Directing Manager.<br /><br /><p>A Verify Brand solution will help detect and deter counterfeiting
and diversion, isolate other unauthorized activities and support
improved forward and reverse logistics management, e.g. recalls,
returns and warranty claims. A Web-based brand protection solution for
product authentication and improved product tracking can identify and
isolate the location of counterfeit, adulterated or diverted products,
isolate an issue and support real time responses to these events. This
dramatically increases barriers to entry for both current and potential
counterfeiters and diverters. In fact, the mere presence of this system
can deter would-be counterfeiters or drive current offenders away.</p>
            
            Item
level unique identification of products, grouped through parent-child
relationships for distribution efficiency and easy access to Web-based
authentication will provide a currently unavailable level of visibility
into the movement of products throughout the supply chain, up to and
including the point of use and when returned to the manufacturer for
whatever reason. <br /><br /><p>All system are constantly monitored, logged, analyzed and viewed or
reported dynamically. This enables Verify Brand and the brand owner to
dynamically and in real time:</p>
            
            <ul><li>Identify and locate counterfeit or diverted product</li><li>Identify less than trustworthy supply chain partners</li><li>Verify returned product authenticity</li><li>Manage contract manufacturing</li><li>Track product movement</li><li>Initiate or manage product recalls</li><li>Measure system usage patterns and frequency</li><li>Determine who is using the system (or not) and where</li><li>Measure and monitor customer buying activity and patterns</li><li>Adjust or increase system usage where needed</li><li>Pinpoint system usage abuse or problems</li><li>Obtain valuable data and feedback from the supply chain and customers</li><li>Improve non-security related supply chain management activities, e.g. inventory management</li><li>Disseminate targeted brand and marketing messages</li><li>Provide data for a regular and quantifiable Return on Investment</li></ul><br />More info:&nbsp; <a href="http://www.verifybrand.com/">Verify Brand</a> and <a href="http://www.intelligentnutrients.com/">Intelligent Nutrients</a><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Using Stock Indexes for Marketing</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/using-stock-indexes-for-market.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1258</id>

    <published>2009-06-25T20:00:27Z</published>
    <updated>2009-06-25T20:05:18Z</updated>

    <summary><![CDATA[It's always a delight to find informative resources for specific solutions.&nbsp; CleanEdge.com offers two green energy stock index resources.&nbsp; These company lists could also be used for other purposes -- such as job searches, marketing partners, and products that you...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Stakeholders" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="greenenergy" label="green energy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenenergycompanies" label="green energy companies" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publiccompanies" label="public companies" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stockindex" label="stock index" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[It's always a delight to find informative resources for specific
solutions.&nbsp; CleanEdge.com offers two green energy stock index
resources.&nbsp; These company lists could also be used for other purposes
-- such as job searches, marketing partners, and products that you
would like to buy or carry in your green business. <br /><br />Marketing applications for information found in stock indexes and ETFs include locating new public companies, researching supply chains, finding partners for collaboration, and tracking industry niche growth or shrinkage.&nbsp; Public companies are required to release information broadly to the public...so they need marketing communication services, too.&nbsp; And with infusion of stock investments, many new public companies are good sources for job searches or client services. <br /><br /><h2>NASDAQ® Clean Edge® Green Energy Index (CELS) Components</h2>
						<p>The
NASDAQ® Clean Edge® Green Energy Index (CELS) is a modified market
capitalization-weighted index designed to track the performance of
companies that are primarily manufacturers, developers, distributors,
or installers of clean-energy technologies. An <a href="http://www.ftportfolios.com/Retail/etf/etfsummary.aspx?Ticker=QCLN" target="_blank">exchange traded fund (ETF)</a>
is based on the NASDAQ® Clean Edge® Green Energy Index and is sponsored
by First Trust Advisors L.P. To learn more about methodologies,
up-to-date performance, and licensed products, <a href="http://www.cleanedge.com/ceindex/about.php">click here</a>.</p><br /><h2>NASDAQ OMX® Clean Edge® Global Wind Energy Index (QWND) Components</h2>
						<p>The
NASDAQ OMX® Clean Edge® Global Wind Energy Index (QWND) is a modified
market-capitalization index designed to act as a transparent and liquid
benchmark for the global wind energy sector. The Index includes
companies that are primarily manufacturers, developers, distributors,
installers, and users of energy derived from wind sources. An <a href="http://www.invescopowershares.com/products/overview.aspx?ticker=PWND" target="_blank">exchange traded fund (ETF)</a>
is based on the NASDAQ OMX® Clean Edge® Global Wind Energy Index and is
sponsored by PowerShares. To learn more about&nbsp; methodologies,
up-to-date performance, and licensed products, <a href="http://www.cleanedge.com/ceindex/about-qwnd.php">click here</a>.</p>
						<p>&nbsp;Learn more here: <a href="http://www.cleanedge.com/ceindex/">http://www.cleanedge.com/ceindex/</a><br /><br /></p>  ]]>
        
    </content>
</entry>

<entry>
    <title>Green Business Certification and Technical Services for Small Business</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/green-business-certification.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1248</id>

    <published>2009-06-23T20:36:03Z</published>
    <updated>2009-06-23T20:38:07Z</updated>

    <summary><![CDATA[The Eco-Logical Business Program in Oregon provides an extensive number of resources to small businesses to help them prevent pollution and get certified as a green business.&nbsp; Here is their list of what's involved in their program: Certified businesses go...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Entrepreneurs &amp; Micro Business Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Going Green" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Certification" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Certification" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Ideas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing for Operations" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="certifiedgreenbusiness" label="certified green business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greencertification" label="green certification" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oregon" label="oregon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="smallbusiness" label="small business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="technicalservices" label="technical services" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[The Eco-Logical Business Program in Oregon provides an extensive number
of resources to small businesses to help them prevent pollution and get
certified as a green business.&nbsp; Here is their list of what's involved
in their program:<br /><br />
<p>
Certified
businesses go beyond compliance with local environmental requirements
and implement pollution prevention efforts in their work sites.
Businesses are certified through an intensive application and
evaluation process. During the certification process, businesses are
evaluated in the areas of:<br />
										 </p>
									<ul><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Hazardous waste management <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Air quality and pollution <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Spill prevention and response <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Product and waste storage <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Cleaning procedures <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Purchasing/inventory management <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Recycling procedures <br />
											</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Employee involvement and training </font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Drainage Systems</font></b>
										</li><li><b><font face="Arial,Helvetica,Geneva,Swiss,SunSans-Regular">Energy And Water Use</font></b></li></ul><br /><p><b> THE PROGRAM<br />
											 </b></p>
									 The
Eco-Logical Business Program recognizes businesses and shops that reach
the highest standards in minimizing their environmental impact. The
goal of the program is to prevent and minimize pollution generated by
small businesses in the Tri-County area. Currently, there are two
multi-media (air, water, and solid waste) certification programs <br /><br />Learn more at <a href="http://www.ecobiz.org/becomebiz.htm">http://www.ecobiz.org/becomebiz.htm</a><br /><br />  ]]>
        
    </content>
</entry>

<entry>
    <title>Better World Books Reycles Books to Beat Literacy</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/better-world-books-reycles-boo.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1224</id>

    <published>2009-06-22T23:42:55Z</published>
    <updated>2009-06-22T23:58:19Z</updated>

    <summary><![CDATA[VISION:&nbsp; ... keep books out of landfills and support global literacy.Better World Books collects and sells books online to fund literacy initiatives worldwide. With more than two million new and used titles in stock, Better World Books is a self-sustaining,...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Cause Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Environmental Education" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Ideas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="books" label="books" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="communciations" label="communciations" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="literacy" label="literacy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialentrepreneurship" label="social entrepreneurship" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialresponsibility" label="social responsibility" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<b>VISION:&nbsp; ... keep books out of landfills and support global literacy.</b><blockquote><br /><i>Better World Books collects and sells books online to fund literacy
initiatives worldwide. With more than two million new and used titles
in stock, Better World Books is a self-sustaining, triple-bottom-line company that
creates social, economic and environmental value for all their
stakeholders.</i><br /></blockquote><i><br /></i>Better World Books is also the winner of the 2009 Business Week Most Promising Social Entrepreneur Award and a founding <a href="http://www.bcorporation.net/" target="new"> B Corporation</a>. Social and environmental responsibility is at the <i>core</i> of their socially entrepreneurial business.<br /><br />The company has partnerships with more than 1,800 college
campuses and 1,500 libraries nationwide, and has generated more than $6
million for its non-profit, library and college partners, donated 1.3
million books to literacy programs globally, and diverted over 22
million books from landfills.<br /><br />All books are available with free shipping to any location within the
United States (or $3.97 worldwide). And in case you're concerned about
your eco-footprint, every order is shipped carbon neutral with offsets
from <a target="_blank" href="http://www.carbonfund.org/">Carbonfund.org</a>.  Their five primary literacy partners are <a target="blank" href="http://www.booksforafrica.org/">Books for Africa</a>, <a target="_blank" href="http://www.roomtoread.org/">Room to Read</a>, <a target="_blank" href="http://www.worldfund.org/">Worldfund</a>, <a target="_blank" href="http://www.famlit.org/">the National Center for Family Literacy</a>, and <a target="_blank" href="http://www.invisiblechildren.com/">Invisible Children</a>.<br /><br />And it gets local, too.&nbsp; <a href="http://www.betterworldbooks.com/">Online Sidewalk Sales</a> allow you to type in your zip code and browse a
selection of titles in the Better World Books inventory that comes to them from a library
near you. The best part is that proceeds go directly back to your local
library.<br /><br />"We've put aside roughly 5% of the company for use in stock option
grants to an initial group of five literacy partners (with potential to
add others in the future)", says&nbsp; Xavier Helgesen, one of the organization's leaders. He puts the philotophy best:&nbsp; "We created Better World Books to show
that it is possible to do good while at the same time run a successful
company.&nbsp; Our literacy partners are essential to our mission, and we
want them to flourish." <br /><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Read Those Agreements!</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/read-those-agreements.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1201</id>

    <published>2009-06-20T14:33:30Z</published>
    <updated>2009-06-20T14:49:42Z</updated>

    <summary>I an an active affiliate marketer for select companies and I have made it a habit of glancing over the Associates Agreements before I commit to adding the company's products to my websites, but I hadn't worried too much about...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Advertising for Green Branding" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Customer Standards for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Entrepreneurs &amp; Micro Business Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Management of Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mom &amp; Pop Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Startup Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supplier Policies for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="affiliatemarketing" label="affiliate marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="amazon" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenadvertising" label="green advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketingcommunications" label="marketing communications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="policies" label="policies" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[I an an active affiliate marketer for select companies and I have made it a habit of glancing over the Associates Agreements before I commit to adding the company's products to my websites, but I hadn't worried too much about them... until this came up in an affiliate agreement: <br /><br /><div class="managedContent"><div class="unified_widget rcmBody"><blockquote><i><b>You
acknowledge that, by participating in the Associates Program and
placing any of the above links within your site, we may receive
information from or about visitors to your site or communications
between your site and those visitors. Your participation in the Program
constitutes your specific and unconditional consent to and
authorization for our access to, receipt, storage, use, and disclosure
of any and all such information, consistent with the policies and
procedures set forth in the Privacy Notice on the Amazon Site.</b></i><br /></blockquote>This says to me that Amazon can spy on ALL my visitors, ALL my communications, and they can use ANY information "unconditionally" for receipt, storage, use and disclosure of any and all such information.&nbsp; OUCH! <br /><br />I treat my readers with respect and don't disclose personal contact information.&nbsp; Why would I give someone like Amazon permission to use my readers' information without any disclosure to ME that they are doing it...and carte blanche!????<br /><br />So,&nbsp; just a word of warning.&nbsp; Read those agreement carefully.&nbsp; They hold hidden "gotchas" that you might not be aware of.<br /><br />So...you will not be seeing links to Amazon-marketed books or goods on my websites.&nbsp; I'll work with companies that have caring, responsible people involved. <br /><br />It is important for responsible marketers to protect their constituents from predatory or unfair practices.&nbsp; Communications matter.&nbsp; Information matters... that's why we are in the marketing business.&nbsp; Our integrity is part of what we offer to our readers and customers, so we must make sure that our "supply chains" also have business practices that match our own integrity. <br /><br />The heart of sustainable business is that we act with responsibility and integrity.&nbsp; And we keep honing those skills and actions to build a more perfect union.&nbsp; I believe our individual actions have an impact on our communities and our nation...and our globe.&nbsp; Don't you? <br /><br /><br /></div></div><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Bicycle Billboards for "sustainable mobile advertising"</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/bicycle-billboards.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1195</id>

    <published>2009-06-18T14:49:44Z</published>
    <updated>2009-06-18T15:04:36Z</updated>

    <summary><![CDATA[ &nbsp;&nbsp; Get your exercise while you get your message around town! Advertising bikes are a new medium of communication.&nbsp; Bicycle billboards are designed to be&nbsp;&nbsp; fun, exciting, eye catching and respected by the public for the human power required...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Advertising for Green Branding" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Entrepreneurs &amp; Micro Business Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Ideas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Education" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Promotion" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Startup Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="banners" label="banners" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="bicyclebillboards" label="bicycle billboards" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobileadvertising" label="mobile advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="outdooradvertising" label="outdoor advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spaceads" label="space ads" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<div id="photo_show">

<a href="http://www.spaceads.com.au/images/photos/IMG_1974.JPG" rel="lightbox[myPics4]" title="Bicycle Advertising in Melbourne, Australia"><img src="http://www.spaceads.com.au/images/photos/IMG_1974s.png" alt="2" width="150" height="120" /></a>
<a href="http://www.spaceads.com.au/images/photos/IMG_1973.JPG" rel="lightbox[myPics4]" title="Advertising Bicycles on Chapel Street, Melbourne, Australia"><img src="http://www.spaceads.com.au/images/photos/IMG_1973s.png" alt="1" width="150" height="120" /></a>&nbsp;&nbsp;  </div>Get your exercise while you get your message around town! <br /><br />Advertising bikes are a new medium of communication.&nbsp; Bicycle billboards are designed to be&nbsp;&nbsp; fun,
exciting, eye catching and respected by the public for the human power
required to ride all day long.
<br /><br />One company in Australia has developed Bicycle Billboards as a
sustainable form of outdoor advertising they can be directed to a wide variety of markets.
<br />

<br />www.spaceads.com.au 
<br />
 
<br />But... sustainable isn't just about the fuel used in the vehicle that drives around town.&nbsp; Or the vehicle.&nbsp; It is also about how the signs are made -- do they use environmentally and socially responsible materials and processes?&nbsp; It is also about the safety of the bikers and the other people on the street.&nbsp; And it is about the messages on the signs.&nbsp; <br /><br />If all those considerations are also carefully and thoughftfully taken into account, bike advertising could be considered respectful messaging. &nbsp; <br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Los Angeles Green Companies Identified in EDF Online Map</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/los-angeles-green-companies-id.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1178</id>

    <published>2009-06-14T16:02:47Z</published>
    <updated>2009-06-14T16:10:08Z</updated>

    <summary> The California Green Economy map features more than 2,200 businesses statewide in four categories--energy generation, energy efficiency, green building and transportation--that are likely to grow as California transitions to a low-carbon economy. Companies on the map can be sorted...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Entrepreneurs &amp; Micro Business Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Environmental Education" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Going Green" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Ideas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Internet Marketing for Green Products" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="california" label="california" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenbusiness" label="green business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greencareers" label="green careers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmedia" label="green media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="losangeles" label="los angeles" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<p> The California Green Economy map features more than 2,200
businesses statewide in four categories--energy generation, energy
efficiency, green building and transportation--that are likely to grow
as California transitions to a low-carbon economy. </p><p>  Companies on the map can be sorted by city, county and congressional district. The top five California&nbsp; counties are:   </p><blockquote><p>
Los Angeles County - 398 companies <br /></p><p>San Diego County - 208 companies <br /></p><p>Orange County - 202 companies <br /></p><p>Santa Clara County - 173 companies <br /></p><p>Alameda County - 131 companies <br /></p></blockquote><p>"To our knowledge, this is the first
time that a map of California's green companies has been published
online, creating a visual dynamic resource for people to better
understand what a green economy looks like," said Tim O'Connor, an
attorney and California climate change analyst at the <a href="http://www.edf.org/page.cfm?tagID=37047&amp;redirect=cagreen">Environmental Defense Fund </a>(EDF).   </p><p>
Southern California alone has more than 1,000 green companies,
according to the Los Angeles Greenprint report, which details how the
implementation of<b> Green LA</b> and<b> Solar LA </b>initiatives proposed by Los
Angeles Mayor Antonio Villaraigosa are expected produce high-quality
green jobs for people living in the Los Angeles area. </p><p><b>Green LA by the LA DWP</b><br />
</p><p>Implementation of Green LA will be overseen by the Los Angeles
Department of Water and Power, the largest public power utility in the
country and the utility that uses the most solar energy nationwide. The
plan calls for fighting global warming by reducing greenhouse gas
emissions 35% below 1990 levels by 2030 through the use of renewable
energy, conservation, new green building standards and strategic land
use planning. <br /></p><p><b>Solar LA </b><br /></p><p>Solar LA calls for growing the region's green economy by
adding 1.3 gigawatts of solar power by 2020, enough to meet 10% of
L.A.'s energy needs and more than is currently available nationwide. </p> "Los Angeles and Southern California are uniquely vulnerable to climate
change because of existing pollution problems, our coastal setting and
overstretched water supplies," said Erica Fick, an EDF clean energy
fellow based in Los Angeles, who co-authored the report. "Green LA and
Solar LA will be a shot in the arm for the entire Southern California
economy, creating a lasting upswing in the manufacturing, construction,
technology, and "green" service sectors."<br /><br />SOURCE:  <a href="http://www.sustainablebusiness.com/">Sustainable Business</a>&nbsp; and  <a href="http://www.edf.org/page.cfm?tagID=37047&amp;redirect=cagreen">Environmental Defense Fund </a>(EDF).   ]]>
        
    </content>
</entry>

<entry>
    <title>Underwriters Lab launching UL Environment Product Certification</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/06/underwriters-lab-launching-ul.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.1162</id>

    <published>2009-06-02T17:39:16Z</published>
    <updated>2009-06-02T17:41:28Z</updated>

    <summary>ULE will soon test a number a range of products in line for environmental certification, including sunglasses, wind turbines, dishwashers and televisions UL Environment, or U.L.E., new subsidiary of Underwriters Laboratories that is launching global environmental-standards, has awarded its first...</summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Advertising for Green Branding" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Certification" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Product Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Sales Promotion of Green Products and Services" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="certification" label="certification" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="environmentalmarketing" label="environmental marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="productcertification" label="product certification" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="productdesign" label="product design" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<font size="3"><b>ULE will soon test a number a range of products in
line for environmental certification, including sunglasses, wind
turbines, dishwashers and televisions</b><br /><br />
</font>
 <p>
UL Environment, or U.L.E., new subsidiary of Underwriters Laboratories
that is launching global environmental-standards, has awarded its first
product certification to EcoRock, a recycled drywall.
</p><p>
<a href="http://www.californiagreensolutions.com/cgi-bin/gt/www.ulenvironment.com/">UL Environment</a>
gave Serious Materials in Sunnyvale, Calif., an environmental
certification that will help the company sell EcoRock panels for
building projects aiming for LEED certification from the USGBC.&nbsp; <br /></p><p>The company will soon test a number of other products in line
for environmental certification, including sunglasses, wind turbines,
dishwashers and televisions, said the vice president and general
manager of U.L.E., Marcello Manca.
</p><p>
RESOURCE: <a href="http://www.californiagreensolutions.com/cgi-bin/gt/www.ulenvironment.com/">UL Environment</a> 
</p><p>
UL Environment's Database of Environmentally Sustainable Products<br />
Manufacturers may <a href="http://www.ulenvironment.com/ecv/Quote/">submit their products for UL testing and environmental claims validation. </a>
</p>  ]]>
        
    </content>
</entry>

<entry>
    <title>Sustainable Brands Conference - May 31-Jun 4, 2009</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/02/sustainable-brands-conference.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.961</id>

    <published>2009-02-12T16:17:56Z</published>
    <updated>2009-02-12T16:19:54Z</updated>

    <summary><![CDATA[Sustainable Brands Conference May 31 - June 4, 2009 Monterey Conference Center Monterey, CA SPONSOR:&nbsp; Sustainable Life Media Sustainable Brands '09 is an international event discussing the rapid rise of sustainability as a driver for revenue growth and brand equity...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Corporate Social Responsibility for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Customer Standards for Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Conferences &amp; Shows" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Business Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Strategy" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Packaging" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Tradeshows &amp; Expos" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Startup Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply Chain &amp; Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trends" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="brand" label="brand" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="branding" label="branding" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="consumerbrands" label="consumer brands" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="consumers" label="consumers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sustainablebrands" label="sustainable brands" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[<a href="http://www.sustainablelifemedia.com/events/sb09">Sustainable Brands Conference</a><br />
May 31 - June 4, 2009<br />
Monterey Conference Center<br />
Monterey, CA <br />
SPONSOR:&nbsp; Sustainable Life Media<br />
<br />
Sustainable Brands '09 is an international event discussing the rapid
rise of sustainability as a driver for revenue growth and brand equity
in the 21st Century. <br />
<br />
Despite negative world news, the climate is more ready than ever for
smart, sustainable brands to pick up steam and take the lead into the
future.&nbsp; <br />
<br />
Hear from some of the deepest thinkers who are paving the way for
sustainable brands - from futurist and economics iconoclast Hazel
Henderson on Building a Win/Win World, to Mathis Wackernagel (2007
Skoll Award Winner for Social Entrepreneurship) on ecological
overshoot. From Dacher Keltner (PhD, Stanford, and author of "Born to
Be Good") on the evolutionary sensibility of altruism, to Tom Szaky
(CEO, TerraCycle) on creating profit from trash. And, of course, that's
just the beginning. Get a sneak peek at some of the over 60 faculty
we're in the process of bringing together.<br />
<br />
SB'09 is where the most forward looking business thinkers, brand
strategists, designers, sustainability executives and communications
experts gather to craft new strategies, solutions and stories that will
better serve the needs of today's - and tomorrow's - global
marketplace. Whether we are discussing sustainable bonfire brands like
Seventh Generation, Living Homes, New Belgium Brewery and Nau, or large
global innovators like Wal-Mart, Coke-a-Cola, Steelcase, Clorox, HP and
Unilever.<br />
<br />
KoAnn Vikoren Skrzyniarz<br />
President and CEO<br />
Sustainable Life Media<br />
650-344-9693.<br />
Event website: <a href="http://www.sustainablelifemedia.com/events/sb09">http://www.sustainablelifemedia.com/events/sb09</a><br />
<br />
  ]]>
        
    </content>
</entry>

<entry>
    <title>State-run Green Lodging Program (Florida)</title>
    <link rel="alternate" type="text/html" href="http://www.solutionsforgreenmarketing.com/2009/01/state-run-green-lodging-program.html" />
    <id>tag:www.solutionsforgreenmarketing.com,2009://11.884</id>

    <published>2009-01-09T18:49:10Z</published>
    <updated>2009-01-09T18:57:29Z</updated>

    <summary><![CDATA[States are targeting key niche markets that affect their regional economies for green marketing support.&nbsp; In California it's lodging for the tourism industry as well as renewable energy. In Florida it's definitely green lodging for the tourism industry! The Courtyard...]]></summary>
    <author>
        <name>Carolyn</name>
        
    </author>
    
        <category term="Green Business Directory" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Marketing Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Low Cost Green Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Supply chain" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="florida" label="Florida" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenlodging" label="green lodging" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenmarketing" label="green marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hotels" label="hotels" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stateparks" label="state parks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tourism" label="tourism" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.solutionsforgreenmarketing.com/">
        <![CDATA[States are targeting key niche markets that affect their regional economies for green marketing support.&nbsp; In California it's lodging for the tourism industry as well as renewable energy. In Florida it's definitely green lodging for the tourism industry!<br /><br /><div id="storycontent">
<p>The Courtyard Orlando Lake Buena Vista has joined the growing list of hotels certified in the <a href="http://www.dep.state.fl.us/greenlodging/"><strong>Florida Green Lodging</strong></a> program.</p>

<p>This Courtyard hotel, located in the Marriott Village,
contains 304 rooms and eight suites. It received the designation for
adopting environmentally sound practices that include water- and
energy-conservation measures.</p>

<p>The Florida Department of Environmental 
						Protection (DEP) program for lodging was started in 2004 with the intent of recognizing and 
						rewarding environmentally conscientious lodging 
						facilities in the state. Through this rapidly growing 
						program DEP encourages the lodging industry to conserve 
						and protect Florida's natural resources, and save energy costs at the same time. The Florida department's Green Lodging Program sets standards for water and
energy conservation measures through <br /></p><ul><li>low-flow plumbing fixtures, <br /></li><li>reusable linens and <br /></li><li>Energy Star-certified appliances</li></ul>

<p>Hotels are not the only eco-friendly properties included in the Florida program.  DEP recently designated 6 properties in the 
				Florida <i>Green Lodging </i>Program, including the 16 cabins at 
				Gold Head Branch State Park, the first designation in Clay 
				County.&nbsp; "With the designation of Gold Head Branch State 
				Park, the program now boasts a total of six state park 
				designations," said DEP Director of Sustainable Initiatives Deas 
				Bohn.</p><p>As of 
					December 10, 2008 there are 373 designated properties and 
					418 applicants for Florida's Green Lodging Program.<br /></p><p>When a participating building reaches its goals, the state
Department of Environmental Protection lists the property on its Web
site.</p>

            </div>&nbsp; ]]>
        
    </content>
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