Sone Pe Suhaga

Surprised My Father with an Elegant Diamond Ring This Father’s Day !!

noreply@blogger.com (Ruchika Gupta) — Sun, 15 Jun 2014 05:55:00 +0000

“I consider myself a Princess not because I have a Prince Charming but because my FATHER is a KING!”

This Sunday, the world will celebrate Father’s Day with full vigour. It is celebrated as a festival worldwide and in cognisance of the fatherhood. But, today I wanted to share with you this special note of thanks that I always wanted to say. Words are one of the best medium of expressions which has the power to convey the right message and at the opportune moment.

Dad, I hardly recognise your unconditional support and presence but I know that you will always be there for me, no matter what may come. Though I have not told you this often but today I want to tell you that I love you very much. Right since my birth, you have always been there for me. As I grew up, you never ever scolded me, no matter how worse decisions I have taken in my life. It was you who lovingly repaired my broken spirit and helped me in making me understand my grey areas so that I can fly on my own once again. Thank You for being there with me each time. To commemorate this special day, I want to gift a diamond ring. This is just a token of love from my side. I love You DAD!

History of the Engagement Ring

noreply@blogger.com (Ruchika Gupta) — Wed, 29 Jan 2014 18:00:00 +0000

Engagement ring is one of the most coveted possessions of a couple exchanged in the solemn bond of matrimony. However, the tradition of exchanging rings was not popular in the history and originally it was worn only by women. It was the Renaissance phase, which influenced the aristocracy to give diamond rings to their loved ones on the auspicious occasion of engagement.

The tradition of “engagement rings” can be traced back to ancient Egyptian times as Egyptian burials are found donning a gold or silver wire on the third finger of the left hand. According to ancient beliefs, this is vena amoris, the vein that led to the heart. This was followed by Romans in second century BCE. The traditional design during this period was a key made from brass, bronze or iron which signified that the ring unlocked a new life for the married woman. Thus, the custom of giving engagement rings disappeared after the fall of Roman Empire and it was again revived in the Renaissance era. The first well documented record of using a diamond engagement ring was that of Archduke Maximilian of Hapsburg Dynasty in Austria who proposed to Mary of Burgundy with a ring set with thin and flat pieces of diamonds.

During the age of Reformation, the wedding ring was replaced by the betrothal ring and it was primarily associated with marriage. However, it was in the Victorian era that diamonds were mined in large quantities in South Africa. Even at this time, the diamond engagement rings were majorly owned by the nobility and the aristocracy. Rest the common masses resorted to simpler engagement bands. It was only during the Second World War in the 20^th century, a diamond company De Beers started a massive ad-campaign to rope in the common masses. As Americans were progressing massively during this time and it was during this time that diamond jewellery market became a mass market wherein diamond engagement rings became embedded in our culture.

With the advancement in technology in the 21^st century, diamond engagement rings of all shapes and sizes and studded in different base metals are available in the vast market catering to the needs of not just women but also men. Today, there are a variety of engagement ring styles available in the market. Buyers today generally prefer either gold or a platinum base or a combination of the two in their engagement rings. They are studded with different shaped and coloured solitaires such as pear, marquise, emerald, radiant, cushion, heart, princess shapes. Keeping the consumers preferences in mind and using state-of-the-art-technology, the jewellery designers are producing impeccable designs.

The wedding season is approaching and the presence of so many jewelers has made the task for consumers challenging to select the best and most trusted diamond jewellery store. But to get the best quality engagement rings in competitive prices, the buyer should compare the mark up prices offered by various stores. Also, the jewellery store with a customer-friendly approach will always stand apart in this industry. To this end, some of the leading diamond jewellery stores in Delhi &NCR offer personalized visits by company’s sales representatives for full customer satisfaction.

Its Summertime!

noreply@blogger.com (Aditya) — Sat, 30 Apr 2011 03:47:00 +0000

Kathana Jewellers brings a collection of exotic Cocktail rings to match your moods and ofcourse dress this summer. With hues of lemon, fresh green, sky blue, iced tea and more. Heavy on style and light on your pocket, there is a Lady Diana inspired ring too. So what better way to stay with the times....right Kate!

All Rings shown above available in store. Picture taken by Sandeep, Conceptualized by Aditya Gupta on April 29th 2011

Color Stone Jewellery - Welcome the Summers

noreply@blogger.com (Aditya) — Sun, 24 Apr 2011 03:14:00 +0000

New Color stone jewellery launched in store. Welcome Summers in an array of colors. Its the perfect time to change or add some new.

Gotta Have it - the name says it all. Long earrings help free your neck, cos now you don't have to wear a jewellery piece on the neck.

GO green this summers with this elegant pair of earrings.

Very Classic - Tear drop shape citrine gemstone encircled by a diamond lining. Very classy. Can be ordered with smoky quartz or beer quartz.

Stars in the night - A very pretty pendent set with star diamonds encrusted in a dark smoky quartz.

The Quintessential pearl drops. A perfect start to your journey in color stone jewellery. Comes with 3 interchangeable colours.

A colorful "throw" of stones. Very pretty. Very raw in appeal.
Stands out with the classy gold work on the stone. This is perfect to be our album cover.

Rope style micropave setting white diamonds holds this smoky quartz earring, is another party stopper.
Big earrings- With smoky quartz. Goes well without any jewellery on the neck.

Spring Blooms

noreply@blogger.com (Aditya) — Thu, 14 Apr 2011 03:57:00 +0000

Spring is in full bloom at the store. We will cut short on words and let the flowers...err...jewels do the talking.

Yellow Squares

Gajra

Single String
Pearl Glamour

Drape

Royalty Beckons

Honey Drops

Golden Dew

Garland

Elegance

Hallmarking may finally be mandatory...

noreply@blogger.com (Aditya) — Fri, 25 Mar 2011 06:32:00 +0000

The Indian cabinet is considering a proposal to bring the Jewellery Industry under the scheduled Industry list, resulting in mandatory hallmarking of all precious metal jewelery retailed in the country. This will be an important move considering the huge losses Indian consumers suffer due to non- hallmarking. A survey by BIS in 2007 found 88% of non-halmarked jewellery sold to consumers had an average of 11% less purity as claimed. Read more here

Until now the hallmarking was voluntary and only a few jewellers(including us) adopted it completely. Another few only kept some of the items hallmarked to make an interesting marketing ploy while rest of the jewellery were non hallmarked. Whereas the majority jeweller community still continues to sell non-hallmarked jewellery resulting in huge losses to consumers.

This new development if passes through the (com)motions of our parliament would be a real boon to consumers.

Read more on this development here

What is hallmarking?

Platinum Jewellery now at Kathana Jewellers

noreply@blogger.com (Aditya) — Fri, 18 Feb 2011 14:12:00 +0000

Continuing with our promise of providing you with exceptional choices in diamond rings in general and engagement ring ideas in particular. We are really excited to have partnered with Platinum Guild International(PGI) to introduce a whole range of platinum bands and rings.

Platinum as many may know is a whole notch above in prices and 30 times rarer than gold. This makes platinum jewellery aspirational. Platinum is a naturally white metal (unlike white gold...which is originally yellow and mixed with an alloy to make it white) and matches with current trend as anything yellow looks blingy.

Platinum bands and rings are becoming popular for their modern and simplistic designs. Take a look at few we have in store( which will eventually increase to 50 designs by Feb-end) while we can get you any design from preciousplatinum.in.

New! Ergonomical Engagement Ring mountings

noreply@blogger.com (Aditya) — Tue, 18 Jan 2011 09:25:00 +0000

Well starting off this new year on something new to our store and hopefully for a lot of our readers. We introduce ring mountings which are ergonomical and fits snuggly in the palm of your hands when closed as a fist. Most traditional ring designs are round and are comfortable enough but in some designs like for e.g. in a thick gold band style( like the one in poster above) it isn't as comfortable anymore on the side which is enclosed in the palm. This new design sure takes care of that. Take a look at these at our store.

New Year Wishes and Resolutions

noreply@blogger.com (Aditya) — Tue, 04 Jan 2011 07:42:00 +0000

Wishing all the blog readers of "Sone Pe Suhaga" a very Happy and Prosperous New Year from the Kathana Team. We know we are a little late as we are well into the new year.

Anyways this is that the time of the year when we make new resolutions personally and professionally. Well we have made one too. Our new year resolution is to introduce more and more International style jewellery for our customers. A case in point is what you see in the poster below. Expect more such introductions through out the year in rings, pendents, necklaces etc. Our aim will be to delight you everytime you visit our store in terms of value for money spent, an exceptional customer service culture and ofcourse jewellery. Here's to the New Year.

Jago Grahak Jago: Family jewellers give more value for money spent.

noreply@blogger.com (Aditya) — Fri, 10 Dec 2010 05:21:00 +0000

Bought jewellery from your neighbourhood jeweller then relax as you have invested your money in the right place. An Economic Times (ET) article today compares Branded/Online retailer vis-a-vis family jewellers. The comparision is on similar line as we have talked about in a blogpost 2 years ago ( read it here ).

Briefly the ET article talks about:

Family jewellers ( like us ) price jewellery on a daily basis giving consumers the best possible prices, whereas online retailers and branded store use a fixed price concept raking in a margin of 50-100%.
Family jewellers give a breakup of all the information like weight, making charges, buy back value whereas online retailers/branded stores arent always either so transparent or take their jewellery back or give ridiculously low value in return.
This concept of fixed pricing thus goes against the very reason for buying gold/diamond jewellery if it cannot give you a better return.

Read the entire ET article here: http://bit.ly/hh73tN

Mobilizing gold reserves through Gold Bonanza Offer.

noreply@blogger.com (Aditya) — Sun, 28 Nov 2010 07:41:00 +0000

Usual Investment Mode: Consumers are investing in gold coins or bars and putting them in bank lockers or home lockers. With gold prices bound to rise in coming years, it makes for a good investment sense. Take a look at the chart for last 35 years of gold prices.

Gold Bonanza Offer: Instead of putting the gold investment in lockers when you deposit the gold under the gold bonanza offer you get an additional 4% interest on the value deposited. The only criterion being a minimum lock-in period of 1 year. At the end of 1 year a consumer can liquidate the gold at the prevailing rate and And since we launched it almost a year ago we have already mopped Rs.35 lacs worth of gold deposit from customers.

Gold Bonanza offer is uniquely run by Kathana Jewellers only.

Completely inspired by the article below:
Mobilizing Gold reserves for national development.

DIWALI SPARKLERS 2010.

noreply@blogger.com (Aditya) — Sat, 30 Oct 2010 05:34:00 +0000

The festival of Diwali is special to us and we would invite you to visit us as we have done special decorations inside and outside the store. While you soak in the atmosphere aslo enjoy great bargains in the form of 15% off making charges on gold jewllery ( yes! including the dubai , moving stones and neptune collection). and 15% off diamonds in diamond jewellery.

Offer valid till 15th Nov.

Note: this discount is not valid on solitaires.

New Jewellery collection this Diwali 2010 - 2

noreply@blogger.com (Aditya) — Mon, 25 Oct 2010 12:12:00 +0000

Grow with Gold: Gold in last 35 years

noreply@blogger.com (Aditya) — Wed, 06 Oct 2010 04:38:00 +0000

Gold has grown by leaps and bounds in the last few years right before our eyes, now raring to cross the Rs.20,000 mark. Infact we hear that it may soon cross the Rs.22,000 mark. Good for investment though. Contrast this with just 30 years ago when gold was unbelievably less than Rs. 1000. This chart( present in store) takes you through the remarkable rise in gold prices in the last 35 years.

(Click on the chart to enlarge the image)

Chart Courtesy : www.vinaya.co.in.

A Rocking Bangle!!!

noreply@blogger.com (Aditya) — Tue, 05 Oct 2010 17:04:00 +0000

A rocking bangle in solid 22k gold with superlative precision machining. Standout!!!

New Diamond Necklaces and Pendants in store - 1

noreply@blogger.com (Aditya) — Mon, 27 Sep 2010 15:40:00 +0000

New Diamond necklace sets and diamond pendents are already in store for the coming festive season of Navratra and Dusshera/Diwali. Also the impending marriage season starts from November. This is the first installment of fresh arrivals. A lot of our jewelery is in 14k - a reflection of the high gold prices. Click on the images to see an enlarged view.

ORO Bangles @ Kathana Jewellers. Latest collection to hit the stores.

noreply@blogger.com (Ruchika Gupta) — Thu, 23 Sep 2010 10:19:00 +0000

Look no further than Kathana Jewellers latest collection of gold bangles from famed international and national brands. Latest bangle collection sports meena work in never-seen-before colours and patterns. Done entirely on sophisticated machines these bangles are international in design and finish while not spoiling the Indian sensitivity to price. All the bangles come with the Hallmark assurance.

Tips on finding good diamond deals

noreply@blogger.com (Aditya) — Wed, 15 Sep 2010 14:04:00 +0000

We have been going strength to strength by bolstering our diamond inventory, which now stands at more than 78,000 diamonds. SO while on 1 hand we can find you practically any diamond, the immediate thought that comes to mind is how can i find that 1 diamond which is a perfect mix of value and quality.

Here in this post we share tips to get bargains in general:

1) Look for non premium sizes: As discussed in the previous posts size like 1 carat, 0.50 carat, 0.60 carat or 1.5 carat or 2 carat are premium. Look for sizes like 0.95 or 0.57 carat to gain from human idiosyncrasies.

2) Look for better cut : Diamond pricing depends a lot on the visible factor too. So if a diamond looks better, no matter what its grading it is a good deal. One way to identify a good dimaond is going for a TRIPLE-EX which is CUT, POLISH and SYMMETRY all being Excellent. Well there is a premium to triple EXes but you can neutralize that by going for a clarity step down. SO for instance if you are looking for VS1 go for VS2 or VS2 then go for SI1. But going too far down on the clarity scale is not recommended. So the gain in going 1 step down in clarity is more than going for all EXes.

3) A litle bit of fluorescence isnt so bad. Dont always look for NONE fluorescence. A SLIGHT or FAINT fluorescence can save you a lot of money while not affecting the diamond looks as much.

4) Diamond of upto size 0.60 Carats are literally immune to clarity so for a F,G,H color shade you can go upto I1 clarity also.

5) Try Fancy shapes: Fancy shapes like princess, emerald, oval, heart, asscher, radiant, pear, marquise come at a discount as compared to round brilliant cut.

Hope these tips help you save money and make your search for that 1 diamond a lot easier.

After all you now have the E=MC² equivalent to the diamond search in your hands.

A word of caution: Going for uncertified diamonds is a self rip-off. Please dont do that to yourself.

In store: Dazzling new designs in 22k Hallmark gold bangles.

noreply@blogger.com (Aditya) — Sun, 29 Aug 2010 15:13:00 +0000

A brand new collection of bangles and kadas has hit the stores. Bangles in 22k Hallmarked gold designed to mesmerize you. Don't take our word for it. See it for yourself. Visit us at your convenience. Click on the pictures to get a closeup detailing the fine cuts.

Classic.

Traditionally Captivating

Very modern, very induvidualistic.

A touch of blue enamel adds a very contemporary touch. Very Very...ahem very beautiful.

Hypnotizing. Dont look for too long.

The showstopper for any party/wedding wear. The innovation in enamelling and the precision gold cutting creates a dazzling effect.

Exceptional.....Makings of a best seller.

Absolutely Desirable.

Join us on Facebook for the latest designs in-store at Kathana Jewellers

Diamond Deal Of The Week!

noreply@blogger.com (Ruchika Gupta) — Sun, 22 Aug 2010 07:17:00 +0000

Howdy all?This week we are offering a pair of 30 pointers under our diamond deal section. What more, we offer to set it up for you in ultra chic three prong martini setting.

Check out the picture in the left to get a feel of how your studs would look. And yes, we did these one too!

The details of the diamonds under the deal is posted below:

Round Brilliant Cut,

GIA Certified,
Carat : 0.30
Color: I
Clarity: SI1
Cut: Very Good
Polish: Excellent
Symmetry: Very Good
Fluoroscence: Faint
Price : Rs. 11,900.

IGI Certified,
Carat : 0.30
Color: I
Clarity: VS2
Cut: Very Good
Polish: Excellent
Symmetry: Good
Fluoroscence: None
Price : Rs. 13,400

3-prong setting in 18 Carat Yellow Gold: Approximately Rs. 7,000-Rs.9,000.

Accessories for Men. New! Diamond Rings.

noreply@blogger.com (Aditya) — Sat, 14 Aug 2010 08:13:00 +0000

Men's jewellery is often an after thought in most jewellery stores as they concentrate more on the ladies fancies. Not so anymore! Check out our new range of men's ring. Now men too can flaunt wearable and modern gold and diamond rings.

Independence Day Diamond Deal

noreply@blogger.com (Ruchika Gupta) — Fri, 13 Aug 2010 07:16:00 +0000

It is a well acknowledged fact in the diamond industry that diamonds of 1 Carat Weight sell at higher premium. This is because many of us are obsessed with wearing a diamond that is at least a carat! However if you are not too stuck up with the idea of wearing at least 1 carat, you can earn yourself some really good deal by looking at a diamond size that is slightly smaller than the magical number of 1 carat.

On first look if you look at a 95 cent diamond very carefully you may find it only marginally smaller than a 1 carat weight diamond. Not many will be able to tell that difference easily! So if you are willing to go for a slightly smaller diamond then you may be able to save yourself some serious money. We believe that is what smart shopping is all about.

To add a little objectivity here we are comparing two diamonds which are almost similar in various parameters except their carat weight. Look at the jump at the price when you move from a 96 cent diamond to a 1 carat diamond.

Round Brilliant Cut, IGI Certified

Carat Weight : .96 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,15,000.

TO vie the certificate for this diamond S2F87424

Round Brilliant Cut, IGI Certified

Carat Weight : 1.0 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,58,000.

To view the certificate for this diamond S2E88559

The prices for both the diamonds compared here fall under our this week's "HOT DIAMOND DEAL" section. Diamonds available on first come first serve basis. Offer expires on August'22'2010.

Being the largest aggregator of Diamonds in Delhi/NCR, we have an unparalleled insight into best diamond deals.
Kathana Jewellers' online inventory now has close to 45,000 certified diamonds at www.kathana.in. T
he prices are upto 40% lower than retail stores and upto 15% off other e-stores.

Diamond deal of the week 7-8-2010

noreply@blogger.com (Aditya) — Sat, 07 Aug 2010 12:50:00 +0000

Diamond Deal of the Week.

Round Brilliant Cut,

IGI Certified,
Carat : 0.51
Color: F
Clarity: VS1
Cut: Excellent
Polish: Excellent
Symmetry: Very Good
Fluoroscence: None
Price : Rs. 48,700.

Offer Expires on August-15-2010.

Light Weight Mangalsutra Pendants

noreply@blogger.com (Ruchika Gupta) — Fri, 06 Aug 2010 17:48:00 +0000

Mangalsutras can be a stylish accessory too. We share here a few light weight designs which have been widely accepted at our stores. Tons of newly weds are now opting for light weight mangalsutra pendants that they can wear everyday and everywhere and with almost everything. Check these pics out:

For more upto-date designs Join us on Facebook.

The deal of the week....

noreply@blogger.com (Ruchika Gupta) — Sat, 31 Jul 2010 08:02:00 +0000

Diamond Deal of the Week:

Round Brilliant Cut,

IGI Certified,

Carat : 70 cents

Color: J

Clarity: VS1

Cut: Very Good

Polish: Very Good

Symmetry: Very Good

Fluoroscence: Slight

Price : Rs. 45,500.

To view the certificate of the diamond : One click

Offer Expires on August'14'2010.