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	<title>SorenJordansen.com</title>
	<link>http://sorenjordansen.com</link>
	<description>Internet Marketing Revealed, Reviewed &amp; Discussed</description>
	<pubDate>Tue, 14 Jul 2009 11:02:10 +0000</pubDate>
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		<title>The Best MME4 Bonus Is Live</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/e751uTjVNec/the-best-mme4-bonus-is-live</link>
		<comments>http://sorenjordansen.com/the-best-mme4-bonus-is-live#comments</comments>
		<pubDate>Tue, 14 Jul 2009 11:02:10 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[News]]></category>
<category>best mme4 bonus</category><category>jeremy gislason</category><category>marketing main event</category><category>marketing main event 4</category><category>mme</category><category>mme 4</category><category>mme 4 bonus</category><category>mme4</category><category>mme4 bonus</category><category>News</category><category>Simon Hodgkinson</category>
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		<description><![CDATA[Marketing Main Event 4 just went live and this has to be the &#8220;most insane value&#8221; launch we&#8217;ve ever seen.
Go straight here to secure your copy of the 5 turnkey membership sites - and get your hands on our massive bonus package&#8230;
=&#62; Best MME4 Bonus
We&#8217;ve already secured our copy and Cindy used it to shoot [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://BestMME4Bonus.com" target="_blank">Marketing Main Event 4</a> just went live and this has to be the &#8220;most insane value&#8221; launch we&#8217;ve ever seen.</p>
<p>Go straight here to secure your copy of the 5 turnkey membership sites - and get your hands on our massive bonus package&#8230;</p>
<p>=&gt; <a href="http://BestMME4Bonus.com" target="_blank"><strong>Best MME4 Bonus</strong></a></p>
<p>We&#8217;ve already secured our copy and Cindy used it to shoot this exclusive &#8220;behind the scenes&#8221; video for you. Watch this short 9 min video and get the ull scoop on <a href="http://BestMME4Bonus.com" target="_blank">MME4</a> and our bonus package.</p>
<div id="vvq4a5c66691a63e" class="vvqbox vvqyoutube" style="width:425px;height:335px;">
<p><a href="http://www.youtube.com/watch?v=go-FgV4uwc8">http://www.youtube.com/watch?v=go-FgV4uwc8</a></p>
</div>
<p>As we see it&#8230;</p>
<p>Jeremy and Simon have put together the nearest thing possible to an *automated income* system. They&#8217;ve built you not just one, but a complete etwork of &#8220;high-end&#8221; membership sites modelled on their million dollar FREEMIUM formula.</p>
<p>And they&#8217;ve left nothing out. The whole set up is &#8220;point &amp; click&#8221; simple,  just funnel people in and leave it to them to stack up your profits. Even if you hate selling you can use the system and just give away memberships (and you could still make over $200 every time you do it)</p>
<p>And get this - they&#8217;re even going to run regular affiliate promos from inside each site with your links in them (think - autopilot commissions!!!)</p>
<p>Get all the details right here:</p>
<p>=&gt; <a href="http://BestMME4Bonus.com" target="_blank"><strong>MME4 Bonus</strong></a></p>
<p>To your success!<br />
- Soren Jordansen</p>
<p>P.S. Don&#8217;t worry if you&#8217;re just getting started because there&#8217;s no guesswork involved here at all! There&#8217;s no learning curve to master and this isn&#8217;t a training course or &#8220;how to&#8221; guide - They&#8217;ve just bypassed all that and built it for you!</p>
<p>=&gt; <a href="http://BestMME4Bonus.com" target="_blank"><strong>Best MME4 Bonus</strong></a></p>
<p>P.P.S. Remember you can register now to secure a place then still take 60 days to decide if this is right for you under the guarantee&#8230; The only real risk is missing out!</p>
<p>=&gt; <a href="http://BestMME4Bonus.com" target="_blank"><strong>MME4 Bonus</strong></a></p>
<a href="http://sorenjordansen.com/tag/best-mme4-bonus" rel="tag">best mme4 bonus</a>, <a href="http://sorenjordansen.com/tag/jeremy-gislason" rel="tag">jeremy gislason</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event" rel="tag">marketing main event</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event-4" rel="tag">marketing main event 4</a>, <a href="http://sorenjordansen.com/tag/mme" rel="tag">mme</a>, <a href="http://sorenjordansen.com/tag/mme-4" rel="tag">mme 4</a>, <a href="http://sorenjordansen.com/tag/mme-4-bonus" rel="tag">mme 4 bonus</a>, <a href="http://sorenjordansen.com/tag/mme4" rel="tag">mme4</a>, <a href="http://sorenjordansen.com/tag/mme4-bonus" rel="tag">mme4 bonus</a>, <a href="http://sorenjordansen.com/tag/news" rel="tag">News</a>, <a href="http://sorenjordansen.com/tag/simon-hodgkinson" rel="tag">Simon Hodgkinson</a>]]></content:encoded>
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		<title>Using Bonuses to Increase Customer Conversions</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/A48XQcaNAGQ/using-bonuses-to-increase-customer-conversions</link>
		<comments>http://sorenjordansen.com/using-bonuses-to-increase-customer-conversions#comments</comments>
		<pubDate>Sat, 11 Jul 2009 18:21:44 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Information]]></category>
<category>freemium</category><category>Information</category><category>jeremy gislason</category><category>marketing main event</category><category>marketing main event 4</category><category>mme</category><category>mme 4</category><category>mme4</category><category>Simon Hodgkinson</category>
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		<description><![CDATA[Your website can have one million &#8220;eyeballs&#8221; checking it out, but if the visitors don&#8217;t become customers, then those eyeballs are worth very little. You must pay attention to conversions you&#8217;re your businesses to survive.
In general, the basic ecommerce formula works like this:
Step One: Drive traffic to the website.
Step Two: Convert those eyeballs to leads.
Step [...]]]></description>
			<content:encoded><![CDATA[<p>Your website can have one million &#8220;eyeballs&#8221; checking it out, but if the visitors don&#8217;t become customers, then those eyeballs are worth very little. You must pay attention to conversions you&#8217;re your businesses to survive.</p>
<p>In general, the basic ecommerce formula works like this:</p>
<p>Step One: Drive traffic to the website.</p>
<p>Step Two: Convert those eyeballs to leads.</p>
<p>Step Three: Convert leads to customers.</p>
<p>Step Four: Generate repeat purchases.</p>
<p>Bonus products are an essential variable in this formula. However, offering bonuses isn&#8217;t just putting the words &#8220;But wait - there&#8217;s more,&#8221; in your offer. The key is to know what types of bonuses will have the strongest effect on your prospects.</p>
<p>1. The Eyeballs to Conversions Process.</p>
<p>As a business owner, you have several tasks to make your business successful. First, you must drive traffic to your website. In addition, once you have website visitors, you must convert those visitors into clients or customers. While a lead does not necessarily equal a sale, it does equal a future potential sale. Once you have a prospect&#8217;s name and email address, you&#8217;re able to move into step two - converting them to customers and making sales.</p>
<p>Bonus products work very well as a tool to build this opt-in list and free giveaways in exchange for an email address are a common lead generating tool. What you offer and how you offer it largely depends on your target audience.</p>
<p>In cases where you&#8217;re selling an expensive product, a substantial bonus product or a series of bonus products can help convince your prospects them they&#8217;re making the right decision.</p>
<p>You can use bonuses to build your sales in a number of alternative methods. Here are just a few ideas to get your creative juices flowing:</p>
<p>One way to do this is to tier rewards so that the more the customer buys, the more bonuses the customer receives - for example, increasing membership status from silver to gold and gold to platinum.</p>
<p>Consider giving away bonuses to customers who help you build your opt-in list. For example, you could reward every email a friend gives leads toward a bonus.</p>
<p>Consider giving away bonuses to prospects and customers who are active and participate in your online community.</p>
<p>2. Why Do Bonuses Work?</p>
<p>In general, bonuses are defined as products or services you give away to incite a purchase, a subscription, a referral, or even an opt-in. You&#8217;re probably very familiar with bonus items, so let&#8217;s take a look at why they&#8217;re so effective. Bonuses tap into several psychological triggers, including:</p>
<p>Reciprocity. Reciprocity is the tendency we have as people to respond to something in kind. Bonuses are the epitome of positive reciprocity. Customers receive a free guide, a free video, a free e-book as an opt-in bonus â€“ now they&#8217;re feeling grateful.</p>
<p>Commitment and Consistency. Psychologists tell us that we&#8217;re more likely to say yes to something big if we&#8217;ve already said yes to something smaller. In short, it gets your prospects in the habit of saying &#8216;yes&#8217;.</p>
<p>Liking. Who doesn&#8217;t like someone who gives them something for free? People buy from companies they like, and from personalities they relate to.</p>
<p>Scarcity and Urgency. Use a limited bonus or give an extra bonus to customers who act quickly. It motivates people to purchase now rather than wait and possibly change their mind.</p>
<p>3. How to Create Bonuses for Your Target Market.</p>
<p>Even though your business may involve a niche topic, your customers are probably diverse and have diverse personalities, interests, and technological capabilities. We all have our own motivations and behaviors influenced by our personality. Learning to meet the needs and wants of the characteristics can help you create bonuses that cover a range of personalities. Keep in mind that your customers will likely include many or all of the following:</p>
<p>Emotional Personalities - Many of these people make decisions based upon their feelings.</p>
<p>Thinking Personalities - These are the people who like to plan, schedule and solve situations.</p>
<p>Extroverted Personalities - These are the folks who tend to be open and comfortable in new environments.</p>
<p>Introverted Personalities - These want to take it slower and make personal connections.</p>
<p>Intuitive personalities - They have a natural ability to think outside the box.</p>
<p>Remember that each prospect has their personality. Give them options and consider creating one great bonus to be packaged in a number of different formats.</p>
<p>4. Creating Your Bonuses.</p>
<p>This is where many people drop the ball - they throw together sloppy bonuses or simply by resell rights to something that&#8217;s been distributed by a million other websites - in short, they stop taking their prospects into consideration.</p>
<p>Let&#8217;s take a look at three primary ways you can create eye catching and valuable bonuses.</p>
<p>Resell Rights/PLR: The internet is full of companies and websites that mass-produce bonuses for you to give away on your own website. Although these can be beneficial, they can also be a slippery slope. You want to have bonuses unique to your niche and specific to your products or services.</p>
<p>Creating Your Own Product: While creating your own eBook, video tutorial or software program can be a bit of work, it can also be tremendously rewarding and you&#8217;ll be sure you&#8217;re creating the quality products your prospects and customers deserve. If you already have a stockpile of great content, you can repurpose it to create new and valuable bonus products. Creating multiple bonuses from one packet of information is a great way to accomplish that task.</p>
<p>Outsource The Job: Hire A Company Or Individual To Develop Your Bonuses. When outsourcing there are a few success tips: Determine in advance exactly what you want the freelancer to accomplish. Outline your project in advance - it will ensure communication is clear and the project is done the way you want.</p>
<p>Armed with this information, you can start planning and preparing the bonuses that will give you more paying customers.</p>
<p><a href="http://www.marketingmainevent4.com/truth/sorenandcindy" target="_blank">To Learn More CLICK HERE</a></p>
<a href="http://sorenjordansen.com/tag/freemium" rel="tag">freemium</a>, <a href="http://sorenjordansen.com/tag/information" rel="tag">Information</a>, <a href="http://sorenjordansen.com/tag/jeremy-gislason" rel="tag">jeremy gislason</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event" rel="tag">marketing main event</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event-4" rel="tag">marketing main event 4</a>, <a href="http://sorenjordansen.com/tag/mme" rel="tag">mme</a>, <a href="http://sorenjordansen.com/tag/mme-4" rel="tag">mme 4</a>, <a href="http://sorenjordansen.com/tag/mme4" rel="tag">mme4</a>, <a href="http://sorenjordansen.com/tag/simon-hodgkinson" rel="tag">Simon Hodgkinson</a>]]></content:encoded>
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		<title>Secret Ninja Tactics to Building a Better Mouse Trap</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/fTvDtiNUMKw/secret-ninja-tactics-to-building-a-better-mouse-trap</link>
		<comments>http://sorenjordansen.com/secret-ninja-tactics-to-building-a-better-mouse-trap#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:19:44 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Information]]></category>
<category>freemium</category><category>Information</category><category>jeremy gislason</category><category>marketing main event</category><category>marketing main event 4</category><category>mme</category><category>mme 4</category><category>mme4</category><category>Simon Hodgkinson</category>
		<guid isPermaLink="false">http://sorenjordansen.com/secret-ninja-tactics-to-building-a-better-mouse-trap</guid>
		<description><![CDATA[In a previous article, we talked about how you can best use the &#8220;Freemium&#8221; model for business success. In this article, we&#8217;re going to discuss some of the tactics and strategies (we refer to these as &#8220;Secret Ninja Tactics&#8221;) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model [...]]]></description>
			<content:encoded><![CDATA[<p>In a previous article, we talked about how you can best use the &#8220;Freemium&#8221; model for business success. In this article, we&#8217;re going to discuss some of the tactics and strategies (we refer to these as &#8220;Secret Ninja Tactics&#8221;) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.</p>
<p>1. &#8220;Hide&#8221; Your Free Entry Point</p>
<p>The first Secret Ninja tactic is to hide the fact that your &#8220;entry point&#8221; is free. Why would you want to make it harder for people to get your information? First, people often associate the word &#8216;free&#8217; with &#8216;no value&#8217;. You certainly don&#8217;t want this. In fact, the word &#8220;free&#8221; probably shouldn&#8217;t appear anywhere on your website.</p>
<p>In addition, if someone visits your site and find that it&#8217;s totally free to sign up, then they might think &#8220;Hmmm&#8230;. I can sign-up anytime, and it&#8217;s free. There&#8217;s no rush - I&#8217;ll just come back later.&#8221; At that point you&#8217;ve probably lost them forever.</p>
<p>So they&#8217;ll see that there&#8217;s a fee to access your site (reaffirming the value of your products), and you&#8217;ll put the &#8220;free access&#8221; page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.</p>
<p>2. Start Building a Relationship Through a Little &#8220;Work&#8221;</p>
<p>Here are some examples of what you might do to make the customer work to find the free entry point:</p>
<p>Make them buy a product (this can be anything but it works best if it&#8217;s something low price or low risk).</p>
<p>Make them buy a product via an affiliate link (again, this should be something low in price and risk).</p>
<p>Make them sign-up to one of your newsletters (and confirm their opt-in).</p>
<p>Make them post a comment to your website blog.</p>
<p>Make them join another one of your network sites (which might be a free sign-up).</p>
<p>Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).</p>
<p>Make them Tweet something for you</p>
<p>Making it a little harder to get to the free content does three things:</p>
<p>First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer &#8220;free&#8221;.</p>
<p>Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a &#8220;gift&#8221;, and now it&#8217;s their turn again.</p>
<p>Third, structuring things this way forms a relationship. That person has to meet you at a point that&#8217;s beneficial to you both - you&#8217;re communicating and getting to know each other.</p>
<p>Each of these concepts contributes to what happens next - when you make them an offer to access the &#8220;premium&#8221; content of your website.</p>
<p>3. Reclaiming the Lost Upgrades</p>
<p>Your goal, ultimately, is to sell premium content to your free members. But you&#8217;ll always have a number of visitors who won&#8217;t take you up on your initial sales offer. So I&#8217;ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point - these can be great to recover these &#8220;lost upgrades&#8221;.</p>
<p>If you can send your new website visitors three or four messages in the first week after their initial visit, then you&#8217;ll persuade a number of them to upgrade and that&#8217;ll increase your conversion rate.</p>
<p>Structure your free content as &#8220;part one&#8221; of a series. When you make it a natural lead in to &#8220;part two&#8221; (the paid information), your conversion rate will increase.</p>
<p>Curiosity will beat the &#8220;hard sell&#8221; - get your visitors hungry for the information that you haven&#8217;t given them yet, and they&#8217;ll want to pay to access it.</p>
<p>4. Let Them See, But Don&#8217;t Let Them Touch (Yet).</p>
<p>Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman&#8217;s &#8220;puppy dog close&#8221;.</p>
<p>An unpaid member can see the links to the premium content, but when they click on it, they see a page that says &#8220;Sorry, you&#8217;re still a free member&#8221; and &#8220;You need to upgrade your membership access that material.&#8221; It&#8217;s almost like holding the puppy in the pet store - once you get close to taking it home, it&#8217;s hard to let go. So you end up buying.</p>
<p>5. Stop Making Your Premium Content a &#8220;One-Time&#8221; Offer.</p>
<p>Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn&#8217;t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it&#8217;s taken some time, but now they trust you enough to purchase.</p>
<p>So instead of just a &#8220;One-Time&#8221; offer, give this a try - say something like &#8220;As a welcome offer we&#8217;d like to give you a 20% reduction off the cost of upgrading today - CLICK HERE&#8221;&#8230; However you can also upgrade later directly inside the member&#8217;s area.&#8221; Sometimes making something a one-time offer will work against you.</p>
<p>6. Envy is a Powerful Motivator</p>
<p>Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you&#8217;re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.</p>
<p>The key is to make sure your free members get to see what they&#8217;re missing out on. Nobody wants to be the person who loses out. It&#8217;s very powerful - Just remember to be subtle. Don&#8217;t smack people in the face with it - but make sure they know they&#8217;re not getting the same perks and advantages.</p>
<p><a href="http://www.marketingmainevent4.com/truth/sorenandcindy" target="_blank">For more information CLICK HERE</a></p>
<a href="http://sorenjordansen.com/tag/freemium" rel="tag">freemium</a>, <a href="http://sorenjordansen.com/tag/information" rel="tag">Information</a>, <a href="http://sorenjordansen.com/tag/jeremy-gislason" rel="tag">jeremy gislason</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event" rel="tag">marketing main event</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event-4" rel="tag">marketing main event 4</a>, <a href="http://sorenjordansen.com/tag/mme" rel="tag">mme</a>, <a href="http://sorenjordansen.com/tag/mme-4" rel="tag">mme 4</a>, <a href="http://sorenjordansen.com/tag/mme4" rel="tag">mme4</a>, <a href="http://sorenjordansen.com/tag/simon-hodgkinson" rel="tag">Simon Hodgkinson</a>]]></content:encoded>
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		<title>Use the Freemium Model of Membership Marketing For Business Success</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/uHc1NPziqr8/use-the-freemium-model-of-membership-marketing-for-business-success</link>
		<comments>http://sorenjordansen.com/use-the-freemium-model-of-membership-marketing-for-business-success#comments</comments>
		<pubDate>Thu, 09 Jul 2009 17:57:03 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Information]]></category>
<category>freemium</category><category>Information</category><category>jeremy gislason</category><category>marketing main event</category><category>marketing main event 4</category><category>mme</category><category>mme 4</category><category>mme4</category><category>Simon Hodgkinson</category>
		<guid isPermaLink="false">http://sorenjordansen.com/use-the-freemium-model-of-membership-marketing-for-business-success</guid>
		<description><![CDATA[In this article, we&#8217;re going to discuss &#8220;membership marketing&#8221;, and how it&#8217;s almost a requirement for a successful website. If you&#8217;re selling anything online, whether it&#8217;s ebooks, digital products or anything of that sort, then the membership system we discuss below can deliver those products in the most effective and profitable way.
Business Success Means Avoiding [...]]]></description>
			<content:encoded><![CDATA[<p>In this article, we&#8217;re going to discuss &#8220;membership marketing&#8221;, and how it&#8217;s almost a requirement for a successful website. If you&#8217;re selling anything online, whether it&#8217;s ebooks, digital products or anything of that sort, then the membership system we discuss below can deliver those products in the most effective and profitable way.</p>
<p>Business Success Means Avoiding Churn and Increasing Revenue Per Customer.</p>
<p>To be a business success, you&#8217;ll need to avoid is customer churn (or &#8220;turnover&#8221;). If you get 100 new members, but 99 of them quit after 30 days, it&#8217;ll be hard for your business to survive. In a membership context, it&#8217;s the period of time someone will keep paying their membership fees. So while it&#8217;s vitally important to constantly acquire new customers, it&#8217;s just as important to maximize the revenue of each customer you already have. So what we&#8217;re talking about is the backend, and the marketing funnel you have in place.</p>
<p>With a subscription membership model - where you have a recurring billing system in place - the backend is the recurring fee itself. The issue becomes keeping people as members of your membership sites.</p>
<p>Let&#8217;s see examine how this plays out in the context of three popular business models:</p>
<p>Traditional Product Sales</p>
<p>Let&#8217;s first consider the traditional Internet marketing (publishing and sales) model, which is used by most online business owners. In this model, you create a product and a sales page, drive traffic to that page, and hope the traffic converts into sales. The average for that conversion rate is somewhere around 1% to 2%.</p>
<p>Assuming you have a $37 product at a 2% conversion rate, it means that for every hundred people you send to that page you&#8217;re going to sell two of those products at $37 ($74 total), and youâ€™ll have a visitor value for each of those 100 people of $0.74.</p>
<p>Recurring Membership</p>
<p>The average conversion rate for a recurring membership site is often less than the traditional one product sale model; it&#8217;s generally 1% or less. So let&#8217;s now assume now that you&#8217;re going to charge $17 per month, rather than the original $37 product price point. But we start to encounter churn with monthly billing. In our experience, the average membership stick rate is between three and five months.</p>
<p>So for every 100 visitors, we&#8217;ll get one membership sale, and that customer can be expected to stick around for approximately four months. That means you&#8217;re going to generate $68 in revenue from that one signup (four x $17 = $68). That gives you an average visitor value of $0.68. When you use the membership model, you can also put backend offers in place. So once you already have a paid member, you can assume additional backend sales and commissions from that member - around $5 per month.</p>
<p>Now you have that one member, and they&#8217;re paid the $17 for the first month - will likely do so for about four months - and they&#8217;re also worth an additional $5 per month over that same period of time. So now you have $88 from that signup, and the average visitor value for the 100 visitors is $0.88.</p>
<p>Single-Payment Membership</p>
<p>The next structure is a paid membership with a single payment. Your conversion rate will increase because you&#8217;re asking people to make less of a commitment, and a membership generally has a higher perceived value than a simple product sale. You can expect a conversion rate of 2.5% to 3%.</p>
<p>Because there is less commitment, you can charge more still keep the conversion rate up. So let&#8217;s assume a one-time fee of $37 instead of that $17 recurring. Now your churn goes way down. The customers have already paid, so very few of them will actually terminate their membership. You&#8217;d be safe in calculating an average stay of 12 months.</p>
<p>So the calculation is as follows: You&#8217;re going to see a 3% conversion rate, and the total one-time fees are going to be 3 x $37 = $111. Factoring in the backend offers ($5 a month per paid member), and over 12 months you&#8217;re looking at $180 in backend sales and commissions, for total revenue of $291. This brings your visitor value up to $2.91.</p>
<p>But there&#8217;s an alternative model that blows all three of these out of the water when it comes to down to making money for you - the Freemium model.</p>
<p>The Freemium Model.</p>
<p>The Freemium model is basically a free membership with an upgrade offer. It works like this: you put a &#8220;free&#8221; offer in place on the front end of the site (in a later article we&#8217;ll discuss how to make this free offer not appear to be &#8220;free&#8221; - and why you&#8217;ll want to do so), and you&#8217;re likely to see a front end conversion rate around 35%.</p>
<p>If you then place a compelling offer on the backend, you&#8217;ll see a conversion rate between 5% to 10% on that offer. It&#8217;s often much higher, so let&#8217;s use 10% for our analysis.</p>
<p>This means that for every 100 visitors - you&#8217;re going to get 35 free members, and then a 10% conversion rate on these 35 members on the backend. So what you end up with on average is 31.5 free members and 3.5 paid members.</p>
<p>On your front end that&#8217;s 3.5 x $37 = $129.50. The paid member back-end value is $5 x 12 Months x 3.5 People = $210. The free member back-end value is $1.50 x 12 Months x 31.5 People = $567. Adding these amounts and you have $129.50 + $210 + $567 = $906.50, so your average visitor value is $9.06.</p>
<p>That&#8217;s a big difference from the more &#8220;traditional&#8221; models we discussed above (and more than 10 times higher the most common product sale model)!</p>
<p>Here we&#8217;ve opened the doors, we hope, for a lot of people to recognize that this Freemium model is a very profitable model.</p>
<p><a href="http://www.marketingmainevent4.com/truth/sorenandcindy" target="_blank">Click Here to Learn More about the Freemium Model</a></p>
<a href="http://sorenjordansen.com/tag/freemium" rel="tag">freemium</a>, <a href="http://sorenjordansen.com/tag/information" rel="tag">Information</a>, <a href="http://sorenjordansen.com/tag/jeremy-gislason" rel="tag">jeremy gislason</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event" rel="tag">marketing main event</a>, <a href="http://sorenjordansen.com/tag/marketing-main-event-4" rel="tag">marketing main event 4</a>, <a href="http://sorenjordansen.com/tag/mme" rel="tag">mme</a>, <a href="http://sorenjordansen.com/tag/mme-4" rel="tag">mme 4</a>, <a href="http://sorenjordansen.com/tag/mme4" rel="tag">mme4</a>, <a href="http://sorenjordansen.com/tag/simon-hodgkinson" rel="tag">Simon Hodgkinson</a>]]></content:encoded>
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		<title>Ready Made OTO - My Secret Weapon Revealed… Grrrr</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/A9BuilhC0i8/ready-made-oto-my-secret-weapon-revealed-grrrr</link>
		<comments>http://sorenjordansen.com/ready-made-oto-my-secret-weapon-revealed-grrrr#comments</comments>
		<pubDate>Tue, 21 Apr 2009 10:09:46 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Reviews]]></category>
<category>master resale rights</category><category>Mike Steup</category><category>MRR</category><category>one time offer</category><category>PLR</category><category>Ready Made One Time Offers</category><category>Ready Made OTO</category><category>Ready Made OTOs</category><category>Reviews</category>
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		<description><![CDATA[Yep my secret is out&#8230; My good friend Mike Steup just launched a new product called Ready Made One Time Offers - even though I think he is slightly insane and had hoped he would keep these for himself (and me of course).
This was my lazy, but super powerful, secret weapon - yeah secret until [...]]]></description>
			<content:encoded><![CDATA[<p>Yep my secret is out&#8230; My good friend Mike Steup just launched a new product called <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Ready Made One Time Offers</strong></a> - even though I think he is slightly insane and had hoped he would keep these for himself (and me of course).</p>
<p>This was my lazy, but super powerful, secret weapon - yeah secret until now. And now that the secret is revealed I guess I&#8217;d better tell you why the <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Ready Made One Time Offers</strong></a> are so good and give you a few hints on how to use them.</p>
<p>I&#8217;m sure by now you realize that just selling your product is not enough to really make a significant amount of money. You need some kind of back end offer to really take advantage of the buying mindset your customers are in after they buy your first product.</p>
<p>The most common way this is done is using a One Time Offer right after they purchase your first product. What a lot of people will do is put together a large group of products and sell it at a huge discount. And this works VERY well.</p>
<p>The problem that most people encounter is that they don&#8217;t have the time or the resources to put together an offer like this, so they simply skip this step - And it ends up costing them huge profits.</p>
<p>Mike has been working for months putting together this set of One Time Offers that are ready to be plugged in to your back end sales process to immediately increase your profits on any product you sell, or on any newsletter you have.</p>
<p>He isn&#8217;t only giving you one OTO . . . he&#8217;s giving you a package of TEN One Time Offers that are ready to go:</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Grab Your Ready Made One Time Offers Here!</strong></a></p>
<p>There are a ton of ways to use these ready made offers, and here are just a few hints:</p>
<p>1) Just cut and paste them in as one time offers, upsells, downsells or log in offers on your existing sites. I do this on quite a few of my sites and it works like a charm. (With the brand new products and professional templates I&#8217;m sure they will convert even better).</p>
<p>2) Use the offers to monetize your list building process. Just cut and paste one of them in as your thank you page or as a one time offer before people reach your download page. List building becomes a lot more fun when you monetize the process <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> And the big plus you will generate revenue you can reinvest in traffic, in order to build your list even faster.</p>
<p>3) All the products come with Master Resale Rights. So you actually get a whole stack of hot products (complete with sales page, download page etc.) You can add these products to your email series, blogs, sites etc. and of course get 100% of the sales&#8230;. IMPORTANT: if you sell the individual products, remember to use one of the cut &amp; paste OTOs as the upsell!</p>
<p>4) You get the right to give away a lot of these MRR products (or at leas offer them as a bonus for buying something). That means you have a stack of new &#8220;bait&#8221; products to help you build a list. And of course also a lot of products you can offer as bonus packages to entice people to buy other products from your affiliate link.</p>
<p>5) And much, much more&#8230; Lots of possibilities with a package of this quality.</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Grab Your Ready Made One Time Offers Here!</strong></a></p>
<p>Each OTO package has 25 top quality products (all with Master Resell Rights).  But, he&#8217;s also giving you 3 high quality templates to use for each OTO.  He had his graphic designer put together some really cool graphics just for these OTOs.</p>
<p>That gives you a ton of different options when it comes time to pick the special offer you need for your next product, or for your newsletter sign ups. You won&#8217;t have to worry about scrambling around at the last minute trying to find something to offer . . . you can just pluck one of these pre-made One Time Offers of the shelf and put it into action!</p>
<p>To get started, pick up your Ready Made One Time Offers today:</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Grab Your Ready Made One Time Offers Here!</strong></a></p>
<p>The great thing about the Ready Made OTOs is that you&#8217;re not limited to using them JUST as an OTO - you can even use them as a stand alone product and still make a killing with them. So if you&#8217;re worried that you don&#8217;t even have a front end product, let alone a special offer for that product, you can easily turn this into your front end product!</p>
<p>P.S. This just launched, so the price is at its lowest point right now. I wouldn&#8217;t be surprised to see the price go up pretty soon. Get your Ready Made One Time Offers today to make sure you get the lowest price&#8230;</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/MySecretWeapon"><strong>Grab Your Ready Made One Time Offers Here!</strong></a></p>
<a href="http://sorenjordansen.com/tag/master-resale-rights" rel="tag">master resale rights</a>, <a href="http://sorenjordansen.com/tag/mike-steup" rel="tag">Mike Steup</a>, <a href="http://sorenjordansen.com/tag/mrr" rel="tag">MRR</a>, <a href="http://sorenjordansen.com/tag/one-time-offer" rel="tag">one time offer</a>, <a href="http://sorenjordansen.com/tag/plr" rel="tag">PLR</a>, <a href="http://sorenjordansen.com/tag/ready-made-one-time-offers" rel="tag">Ready Made One Time Offers</a>, <a href="http://sorenjordansen.com/tag/ready-made-oto" rel="tag">Ready Made OTO</a>, <a href="http://sorenjordansen.com/tag/ready-made-otos" rel="tag">Ready Made OTOs</a>, <a href="http://sorenjordansen.com/tag/reviews" rel="tag">Reviews</a>]]></content:encoded>
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		<title>Who You’re Going To Meet &amp; Who you’re Not‏</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/gAZv2EddtcA/who-youre-going-to-meet-who-youre-not%e2%80%8f</link>
		<comments>http://sorenjordansen.com/who-youre-going-to-meet-who-youre-not%e2%80%8f#comments</comments>
		<pubDate>Mon, 20 Apr 2009 15:13:27 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[News]]></category>
<category>Amit Mehta</category><category>bristol workshop</category><category>brit pack</category><category>britpack</category><category>donna fox</category><category>Jennie Armato</category><category>LFM</category><category>LFM workshop</category><category>LFMpire</category><category>News</category><category>robert puddy</category><category>Simon Hodgkinson</category><category>Soren Jordansen</category><category>Tahir Shah</category><category>UK seminar</category><category>uk workshop</category>
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		<description><![CDATA[Its Monday&#8230; Sunday went by in a blur and I&#8217;m not sure where most of today went either. So who and what do we have in store for you in Bristol?
=&#62; I Want To Meet The People Who Can Help Me!
We have me of course  
Donna Fox the persuasion queen, who is going to [...]]]></description>
			<content:encoded><![CDATA[<p>Its Monday&#8230; Sunday went by in a blur and I&#8217;m not sure where most of today went either. So who and what do we have in store for you in Bristol?</p>
<p>=&gt; <a href="http://lfmpireworkshops.com"><strong>I Want To Meet The People Who Can Help Me!</strong></a></p>
<p>We have me of course <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><strong>Donna Fox</strong> the persuasion queen, who is going to give you the skills to communicate and persuade your prospects and visitors into buying your products.</p>
<p><strong>Robert Puddy</strong> who is going to teach you everything about driving traffic, and building a list - Including a five minute strategy for building a super-targeted list of eager buyers in under 17 days.</p>
<p><strong>Amit Mehta</strong> the lead instructor for PPC classroom Amit has been responsible for over 3 million in sales and it only takes a couple of hours a day to implement.</p>
<p><strong>Jennie Armato</strong> Head Coach &amp; Trainer Web Business Academy&#8230; This is my secret weapon&#8230; Jenny is going to Teach this old dog some new tricks. All this web 2.0 social networking stuff is a mystery, its easy to let it eat up your time. Jenny will show you and me how to turn it into a traffic generation power house.</p>
<p>And not to forget our two special guests <strong>Simon Hodgkinson</strong> and <strong>Tahir Shah</strong>, two Brits who absolutely love our vision of empowering more Brits and Europeans to be succesful online. So we can have a shift in revenue, be real nice for the US marketers to send more dollars to the UK and Europe <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Plus of course 80 Uk and European marketers here in your own back yard to JV with and help each other grow.</p>
<p>=&gt; <a href="http://lfmpireworkshops.com"><strong>I Want To Meet The People Who Can Help Me!</strong></a></p>
<p>There are just 20 places left for this event and only 5 Vip Dinner and mastermind seats left, this is important because on Friday we have to give the hotel the final minimum number, after that the price of a ticket will rise to its full price $497!</p>
<p>4 days to get the early bird price of $197, and I reckon less than 24 hours to guarantee a seat at the VIP dinner and mastermind session.</p>
<p>=&gt; <a href="http://lfmpireworkshops.com"><strong>I Want To Meet The People Who Can Help Me!</strong></a></p>
<p>Oh yes the who your not going to meet&#8230;</p>
<p>You are not going to meet negative people who don&#8217;t understand what your trying to achieve. Its so empowering to speak to a whole hotel full of people who know what an autoresponder is!</p>
<p>See you in Bristol!<br />
- Soren Jordansen</p>
<p>P.S. You can spend years waking up at dawn, surfing the Web with crusty eyes &#8212; figuring out what works and what doesn&#8217;t. But doesn&#8217;t it make a lot more sense to skip the learning curve?</p>
<p>=&gt; <a href="http://lfmpireworkshops.com"><strong>I Want To Meet The People Who Can Help Me!</strong></a></p>
<a href="http://sorenjordansen.com/tag/amit-mehta" rel="tag">Amit Mehta</a>, <a href="http://sorenjordansen.com/tag/bristol-workshop" rel="tag">bristol workshop</a>, <a href="http://sorenjordansen.com/tag/brit-pack" rel="tag">brit pack</a>, <a href="http://sorenjordansen.com/tag/britpack" rel="tag">britpack</a>, <a href="http://sorenjordansen.com/tag/donna-fox" rel="tag">donna fox</a>, <a href="http://sorenjordansen.com/tag/jennie-armato" rel="tag">Jennie Armato</a>, <a href="http://sorenjordansen.com/tag/lfm" rel="tag">LFM</a>, <a href="http://sorenjordansen.com/tag/lfm-workshop" rel="tag">LFM workshop</a>, <a href="http://sorenjordansen.com/tag/lfmpire" rel="tag">LFMpire</a>, <a href="http://sorenjordansen.com/tag/news" rel="tag">News</a>, <a href="http://sorenjordansen.com/tag/robert-puddy" rel="tag">robert puddy</a>, <a href="http://sorenjordansen.com/tag/simon-hodgkinson" rel="tag">Simon Hodgkinson</a>, <a href="http://sorenjordansen.com/tag/soren-jordansen" rel="tag">Soren Jordansen</a>, <a href="http://sorenjordansen.com/tag/tahir-shah" rel="tag">Tahir Shah</a>, <a href="http://sorenjordansen.com/tag/uk-seminar" rel="tag">UK seminar</a>, <a href="http://sorenjordansen.com/tag/uk-workshop" rel="tag">uk workshop</a>]]></content:encoded>
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		<title>A Blatant Rip Off - The Week In Review</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/vRzBkFGRIP0/a-blatant-rip-off-the-week-in-review</link>
		<comments>http://sorenjordansen.com/a-blatant-rip-off-the-week-in-review#comments</comments>
		<pubDate>Fri, 03 Apr 2009 21:15:57 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Reviews]]></category>
<category>brit pack</category><category>britpack</category><category>Dedrick</category><category>Fire Your Family</category><category>Greg Mulac</category><category>Hidden Sales Project</category><category>Jeff Dedrick</category><category>Lazy Internet Profit System</category><category>Michael Cobb</category><category>Mike Cobb</category><category>Mulac</category><category>Reviews</category><category>Stephanie Mulac</category><category>UK seminar</category><category>uk workshop</category>
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		<description><![CDATA[Ok&#8230; I might as well admit it before I start typing more - I have blatantly stole this post format from my good friend Mike Paetzold. Every week Mike posts a &#8220;Week in Review&#8221; on his blog, summing up what&#8217;s going on in the world of internet marketing - what&#8217;s hot and what&#8217;s not. After [...]]]></description>
			<content:encoded><![CDATA[<p>Ok&#8230; I might as well admit it before I start typing more - I have blatantly stole this post format from my good friend <a href="http://mikepaetzold.com/information/week-in-review-march-28-2009/" target="_blank">Mike Paetzold</a>. Every week Mike posts a &#8220;Week in Review&#8221; on his blog, summing up what&#8217;s going on in the world of internet marketing - what&#8217;s hot and what&#8217;s not. After faithfully reading Mike&#8217;s blog for years, I have finally come to the conclusion that it&#8217;s a great idea and something I want to steal - thanks Mike <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Well maybe not on a weekly basis - but the format certainly fits this week, as I have a lot of good stuff to share with you.</p>
<p>As you may know I just got back from the Rockstar Platinum internet marketing seminar in Las Vegas. As always it was great to hang out with &#8220;colleagues&#8221;, make new friends, strike up JV deals and just bounce ideas with like minded people&#8230; Of course Vegas is always fun, and we truly did party like rock stars!</p>
<p>I&#8217;ve said it before but I&#8217;ll say it again&#8230; attending one of these offline events is the single most powerful thing you can do to move your internet business forward. Every (and I mean every) successful internet marketer I know can pin point the decision to go to an event, as the time their business turned around and they started making some real money online.</p>
<p>We have our own even coming up in early May and I would love to meet you there. Loads of great people have already confirmed their attendance. We are doing a workshop format with focus on great content for you - not one of those 32 speaker pitch fests. And because of that there will also be plenty of time to network with all the other attendees (the real power of events).</p>
<p>The workshop format does put a limit on the event though - we can only squeeze 80 people into the room and over 1/3 of the tickets are already gone.</p>
<p>=&gt; <a href="http://lfmpireworkshops.com" target="_blank"><strong>Secure Your Ticket While You Still Can</strong></a></p>
<p><strong>And Now For The Actual Week In Review&#8230; </strong></p>
<p><a href="http://sorenjordansen.com/likes/ToBeLazy" target="_blank"><strong>Lazy Internet Profit System</strong></a>: this new course from my good friend Michael Cobb is getting rave reviews. I&#8217;ve known Mike for years (he was one of the first guys I met and started working with online) - Mike truly is lazy but he makes a LOT of money because he is working a system. This course is an easy step by step plan (and then some) for copying Mike&#8217;s proven system.</p>
<p>Mike was suppose to put up the price this morning but I just heard from him and he says he can&#8217;t be bothered &#8220;working&#8221; today so he&#8217;s leaving the launch discount price up for another 48 hours. Take advantage of Mike&#8217;s laziness before he raises the price on SUNDAY by going here now:</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/ToBeLazy" target="_blank"><strong>Lazy Internet Profit System</strong></a></p>
<p><a href="http://sorenjordansen.com/likes/hidden" target="_blank"><strong>Hidden Sales Project</strong></a>: Jeff Dedrick released his blockbuster Hidden Sales Project to rave reviews only to close it down last year. Now he has done something crazy. He has just re-opened his site but now you can pick up his 120 page Hidden Sales Project ebook for FREE!</p>
<p>The content is stellar and I absolutely recommend that you go grab your free copy today. However you should also take a good look at the special upgrade offer - there&#8217;s some awesome stuff in the extra content, and you&#8217;ll get a chance to earn 80% commissions for life if you upgrade. But whatever you do, go here to at least grab your free copy today:</p>
<p>=&gt; <a href="http://sorenjordansen.com/likes/hidden" target="_blank"><strong>Hidden Sales Project</strong></a></p>
<p><a href="http://90percentattitude.com/fireyourfamily/?e=soren" target="_blank"><strong>Fire Your Family</strong></a>: This is a very interesting report from Stephanie Mulac - she showed it to me in Vegas last week, and I knew I had to share it with you.</p>
<p>Has anyone ever asked you: &#8220;All you do is sit around and play on the computer all day - when are you going to make some REAL money?&#8221;</p>
<p>If that&#8217;s the case, then you need to go read this report - Was a real eye opener for me.</p>
<p>=&gt; <a href="http://90percentattitude.com/fireyourfamily/?e=soren" target="_blank"><strong>Fire Your Family</strong></a></p>
<p>That&#8217;s it for now, thanks for reading and have a great weekend <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>- Soren Jordansen</p>
<p>P.S. Don&#8217;t forget to <a href="http://lfmpireworkshops.com" target="_blank"><strong>claim your Workshop ticket today!</strong></a></p>
<a href="http://sorenjordansen.com/tag/brit-pack" rel="tag">brit pack</a>, <a href="http://sorenjordansen.com/tag/britpack" rel="tag">britpack</a>, <a href="http://sorenjordansen.com/tag/dedrick" rel="tag">Dedrick</a>, <a href="http://sorenjordansen.com/tag/fire-your-family" rel="tag">Fire Your Family</a>, <a href="http://sorenjordansen.com/tag/greg-mulac" rel="tag">Greg Mulac</a>, <a href="http://sorenjordansen.com/tag/hidden-sales-project" rel="tag">Hidden Sales Project</a>, <a href="http://sorenjordansen.com/tag/jeff-dedrick" rel="tag">Jeff Dedrick</a>, <a href="http://sorenjordansen.com/tag/lazy-internet-profit-system" rel="tag">Lazy Internet Profit System</a>, <a href="http://sorenjordansen.com/tag/michael-cobb" rel="tag">Michael Cobb</a>, <a href="http://sorenjordansen.com/tag/mike-cobb" rel="tag">Mike Cobb</a>, <a href="http://sorenjordansen.com/tag/mulac" rel="tag">Mulac</a>, <a href="http://sorenjordansen.com/tag/reviews" rel="tag">Reviews</a>, <a href="http://sorenjordansen.com/tag/stephanie-mulac" rel="tag">Stephanie Mulac</a>, <a href="http://sorenjordansen.com/tag/uk-seminar" rel="tag">UK seminar</a>, <a href="http://sorenjordansen.com/tag/uk-workshop" rel="tag">uk workshop</a>]]></content:encoded>
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		<title>How To Get Your First 1000 Twitter Followers</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/TbIJ71dgvWw/how-to-get-your-first-1000-twitter-followers</link>
		<comments>http://sorenjordansen.com/how-to-get-your-first-1000-twitter-followers#comments</comments>
		<pubDate>Fri, 06 Feb 2009 16:57:03 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Tips]]></category>
<category>aweber</category><category>mr tweet</category><category>mr. tweet</category><category>Mr.Tweet</category><category>Soren Jordansen</category><category>Tips</category><category>tweet</category><category>tweet deck</category><category>tweet later</category><category>tweet my blog</category><category>tweetdeck</category><category>tweetlater</category><category>tweetmyblog</category><category>twitter</category><category>twitter followers</category>
		<guid isPermaLink="false">http://sorenjordansen.com/how-to-get-your-first-1000-twitter-followers</guid>
		<description><![CDATA[The purpose of this post is to give you some hints, tips and tools that will help you get the most out of Twitter, both from a marketing and a social perspective.]]></description>
			<content:encoded><![CDATA[<p>Hey guys and gals,</p>
<p>Time to replace that &#8220;Merry Christmas&#8221; post with a new one. Feel a bit ashamed that I haven&#8217;t posted in January at all, especially given the opening in my last post <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>But aside from being on the Marketers Cruise in January, there is another reason for my lack of blog posts.</p>
<p>I have been heavily into micro-blogging, especially using <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>Twitter</strong></a> - blogging is so much easier when you do it 140 characters at a time. <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>Twitter</strong></a> is an extremely powerful way to connect with your contacts on a daily basis, and put that face on the marketer, in between blog posts and emails. If you&#8217;re not really sure what Twitter is all about, I recommend reading my <a href="http://sorenjordansen.com/twitter-in-plain-english" title="Twitter In Plain English" target="_blank"><strong>Twitter In Plain English</strong></a> post (will open in a new window).</p>
<p>Anyway, the purpose of this post is to give you some hints, tips and tools that will help you get the most out of Twitter, both from a marketing and a social perspective.</p>
<p>First of all go to <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen at Twitter" target="_blank"><strong>my Twitter page</strong></a> and click the button below my picture to follow me. (if you don&#8217;t have a <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>Twitter</strong></a> account yet, you&#8217;ll need to sign up for free first). A few things will happen when you start following me:</p>
<p>1. I will automatically follow you back (more on that later). But that means we can see each others tweets and can send DM (direct messages) to each other.</p>
<p>2. When I see your tweets I can reply to them, and all my followers will see than I&#8217;m talking to you and you will probably pick up some followers from that. And of course you can reply to my tweets too.</p>
<p>3. When you <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>follow me</strong></a> I&#8217;ll instantly send you a welcome DM with a bonus download.</p>
<p>But the real fun on Twitter only starts when you start getting a lot of followers. Here&#8217;s a few steps that will get you started.</p>
<p>Start finding people in your niche (in my case internet marketers) and start following them. Often they will follow you back, but no worries if they don&#8217;t start following you immediately. In my opinion you really can&#8217;t follow too many people.</p>
<p>Engage in conversation with the people you follow. You can reply to their tweets by starting your tweet with e.g. <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>@SorenJordansen</strong></a>. In this case I would see that you have replied to something I posted. If I reply to you (and I usually will) my followers will see that I find you worth talking to, and a lot of them will click to see your profile and hopefully follow you.</p>
<p>You can catch the attention of people you would like to have following you, by helping them get their message out. For example if I post a tweet you can re-tweet that to your own followers. This is done by replying to the tweet and adding RT in front of it e.g. &#8220;RT <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>@SorenJordansen</strong></a> some message here&#8221;. Most people will be grateful for the re-tweet and happy to follow you and/or return the favour at a later date.</p>
<p>When you start following a few people, pay attention to who they are talking to. Click to see their profiles and start following them, it&#8217;s a great way to find new business contacts, friends and followers.</p>
<p>But first and foremost&#8230; be interesting and egaging! Twitter is not just place to spam your links, if you treat it that way you won&#8217;t get any results.  Reply to people, start conversations&#8230; Let your followers get a chance to see the real you. If you have some good tips and suggestions tweet them. Find a funny video, a great article, good blog post etc. let your followers know.</p>
<p>In my opinion the real power of <a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>Twitter</strong></a> is to use it to find new contacts, partners, friends etc. And to let your members and subscribers see the &#8220;real you&#8221; - you know building that all important relationship with your readers, and yes ultimately that will help your business.</p>
<p>But of course once in a while you can tweet a link to your new blog post, recommend your new product or service or even promote a product you are an affiliate for. If you are interesting enough that people want to follow you (and that&#8217;s really not hard at all), they won&#8217;t mind the occasional promotion - in fact they are likely to be interested enough to click and see what you are talking about. I would say that a golden rule would be at least 80% content and conversion and max 20% promotion on Twitter.</p>
<p>Here are a few cool tools that will help you get the most out of <strong><a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>Twitter</strong></a></strong>, make it less confusing and  automate some of the tasks.</p>
<p><strong>1. <a href="http://www.tweetdeck.com" title="TweetDeck" target="_blank"><strong>TweetDeck</strong></a>: </strong>is a very cool  Adobe Air desktop application that makes Twitter a lot easier to use. For me the main benefit is that you can group the people you are following and have them in different streams. So you can have your friends, family, business, partners etc. streams - makes following and replying to relevant people a lot easier.</p>
<p><strong>2. <a href="http://www.tweetlater.com" title="TweetLater" target="_blank"><strong>TweetLater</strong></a>: </strong>is another awesome tool. It&#8217;s what I use to automatically follow back people who follow me. And to automatically send new followers a welcome message. As the name implies TweetLater also works kinda like an auto responder for Twitter. You can add tweets to go out at a specific time. I don&#8217;t recommend using that all the time, but it&#8217;s very handy if you need to get a tweet out at a specific time and you are not around to do it.</p>
<p><strong>3. <a href="http://tweetmyblog.com" title="TweetMyBlog" target="_blank"><strong>TweetMyBlog</strong></a>:</strong>  my own product (also free to join). It&#8217;s a Wordpress plugin that will automatically send out a tweet with a link back to your blog, when you make a new post. You can also use it to integrate your own Twitter feed into your blog&#8217;s sidebar.</p>
<p><strong>4. <a href="http://www.aweber.com/?213959" title="&lt;b&gt;AWeber&lt;/b&gt;" target="_blank"><strong>AWeber</strong></a>:</strong> my email autoresponder of choice now integrates with Twitter. Simply check the Syndicate box and enter your Twitter details when you send out an AWeber broadcast, and they will automatically post a tweet with a link to your email.</p>
<p><strong>5. <a href="http://mrtweet.net" title="Mr.Tweet" target="_blank"><strong>Mr.Tweet</strong></a>:</strong> I just dicovered this last week and it&#8217;s very powerful. All you have to do is follow <a href="http://twitter.com/MrTweet" title="Follow Mr.Tweet" target="_blank"><strong>@MrTweet</strong></a> and they will automatically send you a DM, with a report on your Twitter account (every 2 weeks). This report will recommend people to follow based on who you are already following. And you will be added to that network too, so other people will get recommendations to follow you. You can also also use it to send out <a href="http://mrtweet.net/SorenJordansen?gr" title="Recommend Soren Jordansen" target="_blank"><strong>recommendations like this</strong></a>, ask other people to recommend you&#8230; and a lot of other neat stuff.</p>
<p>Allright I think this is enough for now and I have some Tweeting to do <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>I hope you found this post useful and feel free to use the link below for comments, questions or for throwing rotten tomatoes  at me.</p>
<p>Of course you could also tweet about this post (here&#8217;s a cut n&#8217; paste tweet for you):</p>
<blockquote><p>How To Get Your First 1000 Twitter Followers by @SorenJordansen http://tinyurl.com/bc8gjz</p></blockquote>
<p>Thanks for reading, and thanks for the follow <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
<a href="http://twitter.com/SorenJordansen" title="Soren Jordansen on Twitter" target="_blank"><strong>@SorenJordansen</strong></a></p>
<a href="http://sorenjordansen.com/tag/aweber" rel="tag">aweber</a>, <a href="http://sorenjordansen.com/tag/mr-tweet" rel="tag">mr tweet</a>, <a href="http://sorenjordansen.com/tag/mr.-tweet" rel="tag">mr. tweet</a>, <a href="http://sorenjordansen.com/tag/mr.tweet" rel="tag">Mr.Tweet</a>, <a href="http://sorenjordansen.com/tag/soren-jordansen" rel="tag">Soren Jordansen</a>, <a href="http://sorenjordansen.com/tag/tips" rel="tag">Tips</a>, <a href="http://sorenjordansen.com/tag/tweet" rel="tag">tweet</a>, <a href="http://sorenjordansen.com/tag/tweet-deck" rel="tag">tweet deck</a>, <a href="http://sorenjordansen.com/tag/tweet-later" rel="tag">tweet later</a>, <a href="http://sorenjordansen.com/tag/tweet-my-blog" rel="tag">tweet my blog</a>, <a href="http://sorenjordansen.com/tag/tweetdeck" rel="tag">tweetdeck</a>, <a href="http://sorenjordansen.com/tag/tweetlater" rel="tag">tweetlater</a>, <a href="http://sorenjordansen.com/tag/tweetmyblog" rel="tag">tweetmyblog</a>, <a href="http://sorenjordansen.com/tag/twitter" rel="tag">twitter</a>, <a href="http://sorenjordansen.com/tag/twitter-followers" rel="tag">twitter followers</a>]]></content:encoded>
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		<title>Merry Christmas</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/1gr9zBi1TEM/merry-christmas</link>
		<comments>http://sorenjordansen.com/merry-christmas#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:54:42 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[News]]></category>
<category>dragon surf</category><category>instant banner creator</category><category>Internet Marketing Success Formula</category><category>News</category><category>Soren Jordansen</category>
		<guid isPermaLink="false">http://sorenjordansen.com/merry-christmas</guid>
		<description><![CDATA[Oh it&#8217;s been a long time since I have posted here (hint, if you have a blog you are supposed to write on it)&#8230; But I&#8217;ve been very busy getting Instant Banner Creator done and launched.
Anyway, I finally found the time to write a post&#8230; and that give me the chance to wish you all [...]]]></description>
			<content:encoded><![CDATA[<p>Oh it&#8217;s been a long time since I have posted here (hint, if you have a blog you are supposed to write on it)&#8230; But I&#8217;ve been very busy getting <a href="http://instantbannercreator.com" target="_blank"><strong>Instant Banner Creator</strong></a> done and launched.</p>
<p>Anyway, I finally found the time to write a post&#8230; and that give me the chance to wish you all a Merry Christmas <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I know we are all busy getting ready for the holiday season (and I have a Christmas party tonight), so I&#8217;ll keep this short and sweet, with just a few news and updates.</p>
<p>As I mentioned <strong><a href="http://instantbannercreator.com" target="_blank"><strong>Instant Banner Creator</strong></a></strong> just launched and it has been a massive success so far. Well over 10,000 members in the first week, and we have been getting some raving reviews. If you haven&#8217;t created your free account yet, you should go take a look&#8230; I really think we succeeded in creating the easiest way for you to make your own professional looking graphics.</p>
<p>It&#8217;s been an amazing year for <a href="http://dragonsurf.biz" target="_blank"><strong>Dragon Surf</strong></a>, we celebrated our two year anniversary earlier this month. The new Super Surf partnership with the 4 other exchanges have really kicked things into high gear&#8230; And we should hit 35,000 members tomorrow on Christmas eve (what a nice present).</p>
<p>Speaking of Super Surf - we have some big Christmas promotions scheduled, starting tomorrow on the 24th. Basically we want to give you more credits, bigger bonuses and better deals - so you can save time and spend it with your family during the holidays. Watch out for the emails and log in to your <a href="http://dragonsurf.biz" target="_blank"><strong>Dragon Surf</strong></a> over Christmas. We&#8217;re also adding a new feature to the 5 Super Surf exchanges&#8230; Popping Balloons will hit a computer near you this Christmas <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>And finally&#8230; I want to mention my <a href="http://imsuccessformula.com" target="_blank"><strong>Internet Marketing Success Formula</strong></a>. This site is 4 months old now, but still spreading like wild fire. If you haven&#8217;t grabbed your free copy yet, <a href="http://imsuccessformula.com" target="_blank"><strong>you can get it here</strong></a>. Print it out, read it and make business plans for 2009 while you digest all the lovely Christmas food.</p>
<p>That&#8217;s it for now, I&#8217;m off to enjoy that party&#8230; But before I go, I want to wish you and your family a <strong>Merry Christmas &amp; Happy New Year.</strong></p>
<p>- Soren Jordansen</p>
<a href="http://sorenjordansen.com/tag/dragon-surf" rel="tag">dragon surf</a>, <a href="http://sorenjordansen.com/tag/instant-banner-creator" rel="tag">instant banner creator</a>, <a href="http://sorenjordansen.com/tag/internet-marketing-success-formula" rel="tag">Internet Marketing Success Formula</a>, <a href="http://sorenjordansen.com/tag/news" rel="tag">News</a>, <a href="http://sorenjordansen.com/tag/soren-jordansen" rel="tag">Soren Jordansen</a>]]></content:encoded>
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		<title>Russell Brunson Has Done It Again!</title>
		<link>http://feedproxy.google.com/~r/Sorenjordansencom/~3/_BB7NtjLj9E/russell-brunson-has-done-it-again</link>
		<comments>http://sorenjordansen.com/russell-brunson-has-done-it-again#comments</comments>
		<pubDate>Fri, 03 Oct 2008 20:12:03 +0000</pubDate>
		<dc:creator>Soren Jordansen</dc:creator>
		
		<category><![CDATA[Reviews]]></category>
<category>dotcomsecrets</category><category>make money online</category><category>News</category><category>Reviews</category><category>Russell Brunson</category><category>Russell Brunson Contest</category><category>zero to $100 Million Dollar Challenge</category>
		<guid isPermaLink="false">http://sorenjordansen.com/russell-brunson-has-done-it-again</guid>
		<description><![CDATA[I want to let you in on a cool contest my buddy Russell Brunson is doing. It&#8217;s a contest where you get training at no cost&#8230;and you can win a New Corvette!
Russell is one of my mentors and has taught me a lot about internet marketing. If I had been givne this opportunity 4-5 years [...]]]></description>
			<content:encoded><![CDATA[<p>I want to let you in on a cool contest my buddy Russell Brunson is doing. It&#8217;s a contest where you get training at no cost&#8230;and you can win a New Corvette!</p>
<p>Russell is one of my mentors and has taught me a lot about internet marketing. If I had been givne this opportunity 4-5 years ago I would have jumped on it&#8230; I didn&#8217;t, but YOU have the chance now&#8230;</p>
<p>It&#8217;s called the $100 Million Dollar Challenge. Russell&#8217;s going to personally train you to make money online, and he wants everyone to make a collective $100 Million Dollars!</p>
<p>If you&#8217;ve been struggling with your online business, then you need to check out what <a href="http://sorenjordansen.com/likes/corvettes" target="_blank"><strong>Russell has to say in the video.</strong></a></p>
<p>The members area has a ton of cool stuff - In fact I would have to say it the the most kick ass members area I have ever seen. It certainly made me frantically scribble down notes, because Russell really raised the bar for the rest of use here.</p>
<p>Anyway I took a screen shot from inside, so let me just tell you about a fraction of the content you get in there. Here&#8217;s the training area:</p>
<p><center><img src="http://sorenjordansen.com/images/training.jpg" alt="Russell Brunson" /></center></p>
<p><strong>1. </strong>There are 4 training videos. Actually these are webinars with slides and everything and you have room to take notes as Russell walks you through step by step how to make money online. And remember this is just phase 1 there are 6 phases in total, each of them with their own training videos. And here&#8217;s the really cool thing about the videos&#8230; if you close them down and come back later, they will actually ask you if you want to resume on the slide you were on last&#8230; very, very cool and useful.</p>
<p><strong>2. </strong> There&#8217;s a quiz to match every video training session. This is in order to make sure you &#8220;got it&#8221; and when you score high enough you get a code word to unlock the next session. Don&#8217;t worry it&#8217;s not too hard, and it makes sure you get the maximum benefit out of the training.</p>
<p><strong>3. </strong> With each training step you will get an assignment you need to do. It will be focus on using the skills Russell just told you about and focused on forwarding both your business and make you some money&#8230;. And get this&#8230; When you complete these various steps and assignments you will automatically post to the super cool Wordpress blog Russell has set up for you. Yes you get your own blog, designed to help you make money while you go through the training.</p>
<p><strong>4. </strong> This is the section where you enter your codes and links after completing each step and assignment and as you can see, this will unlock more advanced modules&#8230; This whole training system is probably the most clever I have ever seen, and it&#8217;s very much designed to make sure you do the right things, in the right order and most importantly start making some serious money in internet marketing.</p>
<p><strong>=&gt; </strong><a href="http://sorenjordansen.com/likes/corvettes" target="_blank"><strong>Sign Up For Free Here To Experience This Powerful System For Yourself!</strong></a></p>
<p>And as I said, this is only a fraction of the features and content you will find inside the members area&#8230; you really need to see it for yourself to believe. I know I had pinch myself a couple of times (while swearing about not being the one to come up with this)&#8230; Russell and Brent, I know you are reading, this is absolutely brilliant guys <img src='http://sorenjordansen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>All I can say is that I urge you to sign up for this and go through all the training, complete all the steps etc. I can guarantee you that it will make you money&#8230; And here&#8217;s the thing&#8230; People usually pay Russell thousands of dollars for coaching, but here&#8230; and only here&#8230; is your chance to get it for free. Click the button below to sign up now!</p>
<p><center><a href="http://sorenjordansen.com/likes/corvettes" target="_blank"><img src="http://dotcomsecrets.com/blogs/shaven/wp-content/themes/default/images/header-join.jpg" border="0" /></a></center></p>
<p>P.S. The most difficult part about making money online is actually making your FIRST $1.00 online. To help you do that now, Russell is actually going to  give you one dollar for every person who you refer that signs up for this contest! And the steps you complete, together with your pre-built blog will all help you make a ton of referrals and commissions.</p>
<p><strong>=&gt; </strong><a href="http://sorenjordansen.com/likes/corvettes" target="_blank"><strong>Click Here To Get Started Right Now!</strong></a></p>
<a href="http://sorenjordansen.com/tag/dotcomsecrets" rel="tag">dotcomsecrets</a>, <a href="http://sorenjordansen.com/tag/make-money-online" rel="tag">make money online</a>, <a href="http://sorenjordansen.com/tag/news" rel="tag">News</a>, <a href="http://sorenjordansen.com/tag/reviews" rel="tag">Reviews</a>, <a href="http://sorenjordansen.com/tag/russell-brunson" rel="tag">Russell Brunson</a>, <a href="http://sorenjordansen.com/tag/russell-brunson-contest" rel="tag">Russell Brunson Contest</a>, <a href="http://sorenjordansen.com/tag/zero-to-%24100-million-dollar-challenge" rel="tag">zero to $100 Million Dollar Challenge</a>]]></content:encoded>
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