sorze4

Haven't posted since 2014!

2017-03-31T00:08:00.000+02:00

To be honest, it takes too much time to maintain all the blogs and web-pages I'm supposed to maintain. The web-sites have been taken care of, more frequent than this blog.

BlazingBird is what I sometimes use when "branding" a site. Some of the sites made are:

http://sorze4.com
http://cafepele.no
http://amazon-secret.com
http://coffeebean.guru
http://justsweet.com
http://blazingbird.com

Our Coffee blog - CoffeeBean.Guru

2014-12-24T02:23:00.000+01:00

We work a lot with Coffee, so it was only natural for us to set up a blog about Coffees. Not so much our Coffee, but all types of Coffee.

There is only one CoffeeBean.Guru on the internet and if you want to see it, click here...

New web-site for the Amazon Secret

2014-11-17T16:15:00.000+01:00

It takes time, when you don't have the time, to set up a new web-site. It takes even more time to write the text, but we think we had a good start when we now finally was able to emigrate to WordPress.

Immidiately the benefits may not be obvious. It takes time to learn something new, but we think, over time it was the right thing to do and now we got a chance to show our models from the Copacabana campaign in June.

If you want to see more photos of our models; visit our new site on www.amazon-secret.com or our Facebook page.

Masters of Illusions

2014-07-09T17:23:00.000+02:00

The illusion increases the value

As with stocks, company shares, the value often reflects the expected results, but sometimes the value is only an illusion. A well protected secret. Sooner or later, someone may see through the smoke and realize that everything is not what it seemed to be. Usually it's not.

Preventive actions

For someone who don't want to admit having made a bad investment, who don't want to lose the money they invested, it's all about preventive actions, to try to cover up the faults, and blow some extra air into the balloon. They do all they can to prevent the truth from coming out, but it's only a question of time. Sooner or later the cat escapes from the bag.

Who makes money from selling football players?

Of course the club who sell him get money. Profit or loss depends on what they paid, and the price they get when selling. Someone else does also make money, the agents. When they gain control over a national team, it will look like the Brazilian team, half good players, who will be a sales object, if the team is successful. Of course; this strategy exclude the best players; because they don't have many years left and they already have a high value on the market. Someone who want to sell a 32-years old player like the Brazilian Kaka, may have to accept to get less than they paid, so having experienced players on the team is not good for the business.

I'm sorry Brazil, you didn't get a chance to show your best!

Instead you got a team of investment objects. The truth about "the best" was about to be revealed, so maybe, maybe someone decided it was best to take him of the field and save him from the embarrassment? The former footballer, who I think is the best Brazilian ever, Romario, who probably was out of the team for the same reason, not being an investment object, criticized the Brazilian team before the World Cup 2014 in Brazil started. He said the team was not the best players in Brazil, by far.

Knee or no knee?

It is said that Neymar was injured when the Colombian defender slammed his knee in his back. Well, maybe, or maybe it was only an illusion, someone who was protecting their investment?

Knee or no knee?

You think you are right, but you are wrong

2014-06-07T02:00:00.000+02:00

Someone told me that using women with minimal clothing, ex. bikini, in product marketing will be a disaster, because women would avoid the product. They will think it's discriminating, sexist, or worse, but is it true?

They say the brave die young, but they also say that without courage, you can't win anything. So with courage like a Viking and by some called stupid, we invested 10,000 USD in a photographer and 3 more or less famous Brazilian models on Copacabana.

Then we published this photo on our Facebook page:

Our Facebook page have 55% male followers, and 45% female followers, so more men than women, which obviously is a disadvantage if we want to prove that women don't dislike this type of photos.

When we started looking at the statistics, from more than 100,000 viewers, we thought something had to be wrong, so we found another photo. One where the models had less clothes. This photo:

Our target is consumers from 24 to 35. It's a healthier product with antioxidants and vitamins, and the idea is that most below 24 is not so concerned about vitamins, because they usually think they will live forever and never grow old and the older already have their favorite beverages and are not so likely to change.

So the surprise; even though there are less female Facebook users, in the ages 24 to 35, 3 times as many women, compared to men, clicked like, commented or shared the photos.

Launching your products in the international market

2013-11-05T00:16:00.001+01:00

There are many strategies you can choose if you want to launch your product(s) in the international market. Most of them are probably wrong and the right strategy definitely depends on the product.

What is probably more important than your product, yes, we all have the best product, but still, if quality is what is required to succeed, how come Starbucks and McDonald's have succeeded better than most?

It's not only about the quality

That shouldn't be a big surprise to anyone. Success is only about being prepared when an opportunity presents itself. If you have the right contacts, mingle in the right circles, then opportunities will be presented more often.

If you don't have the contacts; well, then you have to find some.

Two ways to get the right contacts

The most expensive way to get contacts may be exhibiting at an international trade fair, but if you have the money, you're likely to find some.

If you don't have the money, or don't want to use the money you have to, if you want to exhibit at a big international exhibition, well then you have to see if you can find someone willing to help you, or cooperate with you.

On our website we have posted pages about international launch and international exhibitions. You may find them interesting if you plan on operating in an international market.

Why make a good product even better?

2013-10-22T03:05:00.001+02:00

Our Amazon Secret fruit snack was one of our most popular products at the Anuga fair, the World's largest trade-show, in October (2013). Most visitors found the fact that it's a very good tasting natural product(s), with vitamins, antioxidants and minerals to be very interesting.

It's a product you can eat as it is, use on, to spice up, your breakfast cereals, your yogurt, your ice cream or in a salad.

Can it be better than this?
While we were talking with potential buyers, importers from many countries, the Research & Development department was working to make this one of the World's most healthy snacks and cereals. By adding fructoologosaccarides (FOS) - and today we were notified that it went well. The product have a new USP.

Fructooligosaccarides, what is it?
There are several types; Inulin is one of them, but the one we used is made from sugar. I'm sure many will ask how sugar can be healthy. Well, this sugar, made from cane juice, isn't like other sugars. Due to a fermentation process, the molecules are locked, making it impossible for your body to absorb the calories, but your good bacteria, in your digestion system love this fiber and it's one of the main reasons eating fruit is healthy. That is, beside the fact that fruits contains vitamins, minerals and sometimes antioxidants.

What happens when you eat it?
Actually many things, but most of what happens we are not allowed to tell you because of the new European regulations for what you can, and what you can't say about a product. Well, anyway, it's well documented, so we don't have to take it back if we do say it. The FOS we use in the new super snack will, if you eat 1 gram of it, increase your Calcium absorption with 13%, within 12 hours.

You can read more about FOS on our Bodyshield site: http://www.bodyshield.no/prebiotic_fibers_FOS.asp

If you want more information about our Super Snack, please visit our web-site: http://sorze4.com/en/amazing_super_snack.asp

So, to answer the initial question; why make a good product better? Because it's better for you!

Fruit Snack, Fruit Cereal... what is it?

2013-10-02T00:10:00.000+02:00

During the year, we see many new products, but new, only a handful is what we call new. Most are a variation or copies of other existing products. Well, if we were targeting the low end of the market we could sit at home, browse on the Internet and find many, but instead, we travel, visit innovative new companies with unique products.

Well, usually there is no person who is the only one who have an idea, so of course, it could happen that someone else also made the same product, but as long as the other isn't in the market, it's no problem.

This summer we found this great fruit snack, or cereal, or to use on ice creams, in yogurts, or in salads.

The new Amazon Secret product

We loved this crunchy fruit snack and decided to implement the products in our Amazon Secret line.

More information available on our web-site: http://sorze4.com/en/amazing_super_snack.asp

This product will be exhibited at Anuga 2013. Hall 7.1 G109 (The World's largest food show)

What your Coffee says about you!

2013-09-29T21:57:00.002+02:00

Can it really? Say something about your personality?

Find your personality

New brochures Amazon Secret & Sorze4

2013-09-20T04:01:00.001+02:00

Our brochures for the Anuga fair in Cologne, Germany, Oct. 5-10 is available for download from our web-site: http://sorze4.com/en/index.html

In them you can see the products we will be exhibiting at Anuga, and some we're not.

Our boots are finised designed and will look like this:

If you're going there, please feel free to visit us and taste our products! We hope to see you there!

Edible Coffee - Does it exist?

2013-09-08T02:13:00.002+02:00

When drinking Coffee, the bitter aftertaste is easily recognizable, and even though it smells delicious, very few actually like to eat the coffee beans.

Cocoa beans, even though the fruit is very different and have many beans in one fruit, while the Coffee is more like a Cherry, the beans inside looks a little similar.

You don't get the butter, like the one you get from the Cocoa, but Coffee contains oil, so mixing Coffee oil, with grinned Coffee, well, I don't think anyone tried that, before now.

It's made from 100% Arabica. Looks like a Chocolate, but doesn't contain any Cocoa*. Comes in 3 flavors. People like different types of Coffee, so why not? Espresso, Cappuccino and Cafe Latte... just like the Coffee drink it's named after, the edible Coffee Bean contains Caffeine... the same amount as a cup of Coffee of the type it's named after have.

*The Cafe Latte flavored bean have a little Cocoa.

Available with and without Sugar.

Read more about this product on our web-site: http://sorze4.com/en/edible_coffee_beans.asp

See who opens your e-mails

2013-09-02T01:19:00.000+02:00

It's possible to request a confirmation, to know if the receivers opens your e-mails, if you are using MS Outlook, or other e-mail software, but you will not get a confirmation if the receiver don't accept to give it to you. And even if they do, you don't know if they click on links you have in your e-mail.

Basically; you only get a confirmation informing you that the e-mail did arrive in the e-mail client.

Well, it's possible to Track email opens and clicks directly from Gmail, Outlook and Salesforce.

You can download Signals here: http://www.getsignals.com/

Snap.Do almost made me Snap - How to remove it

2013-08-25T01:06:00.001+02:00

I did, several times, follow instructions from helpful internet users, but it did always, somehow, pop up after a few days. Being hijacked by this annoying "tool" is something that could make you "snap", so they did pick the right name for it.

After trying it manually, something that didn't work, maybe because I didn't do all I should have done, probably because I didn't have the patience because I was irritated, then I tried different software tools promising to find malware for free... well, they did find, but didn't remove before I was willing to pay.

OK, most things have a cost, but virus software like Avast is free, so why not a Snap.Do remover tool? After "betting on a lot of horses" I did find a free tool and it seems it has done the job; Malwarebytes - so if it prove that it did the job, I will consider buying the Pro version.

If your web-site was a country...

2013-07-07T15:22:00.002+02:00

How big would it be?

Many use hours every day, to improve and make their web-site as good as possible, but is it worth it? How many are we doing it for? How big is it?

Perspective
We're not using time on our web-site every day and for us the purpose isn't to get as many visitors as possible. It's to get the information out to our contacts, and hopefully, rarely since the group we target are very small, we try to find new contacts.

I guess this is how you have to see things if you have a site: Everything is relative to your target group, it's not to be considered or compared to all Internet users. Same as if you have a store; you want the buyers to visit you, all the others don't create much income for you, with a small exception of the "word of mouth" effect.

Comparing to countries
I found a site that compares web-sites to places, and countries. We're not targeting all of the users on the Internet, but I thought it would be fun to compare our site: sorze4.com with a country.

This service, site: siteempires.com, informed me that our site is a little bigger than Cocos (Keeling) Islands and have a population of 616. A little bigger than Ådalsbruk is a village in the municipality of Løten, Norway.

What I didn't know, even though I'm Norwegian and my wife have the same last name, is that the famous painter, Edvard Munch was born there in 1863.

Well, being small isn't always a bad thing so I'm not disappointed that we can't compare ourselves with Facebook, larger than Italy, or Twitter, larger than Azerbaijan.

We have 5% compared to our local newspaper and we're OK with that :)

Catalog - June 2013

2013-06-11T02:56:00.000+02:00

Our catalog for selected products is available online.

It shows new products available from sorze4 AS. For more information about the products, please visit our web-site.

In the catalog you will find: breakfast cereals, edible coffee, instant coffee, frozen juice bars (sorbet), fruit and cereal bars, wild rice, hot & sweet chili sauce, Amazon Secret (functional rainforest drinks), Bodyshield (next generation functional drinks), Pop'd Kerns and biodegradable cups.

Edible Coffee - What is it?

2013-06-10T02:38:00.003+02:00

There are many types of Coffee, to drink, but what if you really want a cup of coffee and are far away from coffee shops, or other places where you can have your hot, or cold coffee.

The solution is edible coffee. Coffee to eat. Maybe you think it can't taste good, but actually, if you mix it with a little cocoa and sugar, it's a good alternative when you can't drink it.

It's good to eat even when it's not a replacement for coffee. We have tested it on people who don't drink coffee, so in our opinion; it's a very good product.

Each bean comes with the same amount of energy, as you would get if you did drink an Espresso, a Cappuccino, or a Cafe Latte.

Leave your comfort zone

2013-04-11T14:41:00.000+02:00

Enter your panic zone

SPAM 0 - ME 1

2013-02-06T15:39:00.003+01:00

Every morning and throughout the day, unwanted advertising is sent to my e-mail address. Like most people, I have better things to do than to sit and delete unwanted mail.

In MS Outlook, if you have the patience to set up enough rules to filter out the spam, it's possible to get rid of most of the spam, but that's in Outlook. The spam is still there when I read my e-mail on my mobile phone.

A good solution
I spent an evening studying spam software. Many seemed good for the PC, but my big problem is when I read the e-mail on the mobile phone.

One of few that solved the problem was Digimark DesktopOne. It was easy to set it up to scan the mail on the server and then, also mobile phone was free of spam. Of course, I have to leave my computer on to solve this, but since it is on when I'm not sleeping, it's not a problem.

Digimark DesktopOne can be downloaded from http://www.cloudmarkdesktop.com/en/home

One free version, for one mail account only, but if you set it up to scan the server, not the mail client on your computer, it's will do the job, if your problem is the mobile phone.

With the Pro version you can scan as many accounts as you need to. POP3, IMAP, Google Mail, Yahoo and others.

DESPERATE to loose WEIGHT?

2012-12-23T03:02:00.004+01:00

You've tried all the diets, followed all the advice, with no results, so now you are desperate to find something that works?

Willpower is your "Stop System". It applies the brakes to actions that are begun by the "Go System". It may help you eat less, but maybe not so much when it comes to moving more and burn calories.

You can reach your goals, but do it the right way. Focus on what you will do, not what you want to accomplish. The final accomplishment comes as a result of what you have done, not as a result of setting a goal.

On our site for our next generation functional drink, Bodyshield, you can read more about weight loss and how to reach your goals.

Good luck and Merry Xmas!

sorze4 as

Calendar SPAM

2012-12-19T05:39:00.000+01:00

Well, I guess it has been out there for a while, but until now, I never had a problem with it. Now when the Google calendar is synced with my Outlook and my Android phone, it became one. Getting invitations to meetings, both on the phone and the computer, from people I never heard of, it became annoying.

Fortunately it was fixed with a setting in the Google Calendar, because that's where it all came from.

In order to correct this problem, I had to go to the Calendar Settings and change "Automatically add invitations to my calendar", selected "No", and clicked the "Save" button.

Now it remains to see if it solved the problem :)

Christmas PRESENTS

2012-12-18T23:08:00.000+01:00

It's not uncommon that suppliers give Christmas presents to their customers, but we think that most of our customers already have what they need, or get it from someone else, so this year, we will give a present to someone who need it.

We think the Barefoot Foundation deserves our support and when we start our distribution of the Amazon Secret, in Colombia, we will make sure they get more than a few dollars as a Christmas present.

If you can afford it
It's a financial crisis in many countries, but if you can spare a few dollars, we recommend that you go tohttp://gs.dympol.com/d/4Cso and give your support. How much is up to you.

Happy holidays!

Does it matter, the name of the product?

2012-12-08T06:56:00.002+01:00

Of course, a products name is important. A good name is the difference between failure and success. There are many examples to prove it.

Blood Orange or Red Orange

One example; A Norwegian fruit distributor changed from Blood Orange, what these red oranges are commonly know as, to Red Orange and increased the sales 70%

Same fruit, different name. It proves that the name is important.

http://en.wikipedia.org/wiki/Blood_orange

sorze4

Fighting for your ATTENTION

2012-12-04T16:41:00.003+01:00

There are millions of web-sites on the Internet, and getting attention, to spread the word, is not the easiest thing. Especially if you're not a popular blogger or have a web-site with one of the popular issues, like fashion sex, celebrities, etc.

For us, who mainly target importers and distributors, ranking is difficult, so for us it's more about getting response from those who visit us. Something we can convert to business.

It should not be the focus
but it's an indication. Higher ranking tells us if we reach out or not, so we have to compare ourselves with our competitors, not the most popular sites out there.

Being the most visited Norwegian site, promoting Coffee, is an issue for us and we have accomplished that goal. Maybe the next should be to have our Norwegian market share up from 1% to a number with 2 digits.

Content is important
Since Google no longer use keywords, the quality of the content is important, so that would be our best advice to those who want to increase their online ranking. Google focus on bringing quality, so to have a good result, you have to do the same.

Well, there are many ways to get a good result and we don't have all the answers, but if you want to see how we have done it, you may visit our web-site; http://sorze4.com/en

Turn Customers Away

2012-11-27T03:10:00.003+01:00

When you start a company, it feels like you have to take every order a customer is willing to give you, no matter how small. But when you start getting $10,000 orders, you should be turning away the $1,000 ones.

Do the same thing with the $10,000 orders when you start to get $100,000 contracts.
Making a small sale generally takes as much effort as making a big sale - except that the small one pays a lot less.

Coffee at 40-60 US$/Kg

2012-11-27T01:31:00.000+01:00

The price is actually half of that, Ex-Works, when it's roasted and packed. On the doorstep of the packing plant, but with transportation, import taxes, sales profit, etc., the price is 40, if not 60 US$/kg.

The question is; is it Value for Money?
If you flush it down, cup after cup, without paying any attention to flavor and aroma, probably not, but if you sit down with good company and enjoy it, probably it is.

If you can open Google Maps on your cell phone, and see the exact location of the Fazenda where it was grown, probably it will make the coffee even more interesting.

If you know there is only 3.000 kg's available for the whole world, of the coffee you are drinking, and that you may have to wait one year to enjoy the same coffee again, I think it is value for money.

Is it a market?
When I go to a coffee shop, I never go to the ones having the plain, boring coffees. I don't know how much you pay for a cup, in a coffee shop, but when at home (that is in Norway), I pay US$ 5,30 for a 200 ml cup of coffee (sometimes I get a free refill, unless I bought the coffee in a convenience store like 7-Eleven).

To make a 200ml cup of coffee, it would be normal to use 12 grams of coffee. The cost is, if the price is 40 per kg, 0,48 US$ per cup. If I don't include the 25% sales tax, the cost of the coffee used is around 11% of what I pay.

For a coffee shop it is probably better than marketing, to use some cents more on the coffee.

To use at home?
If I get visitors, which I do, sometimes, it's always interesting to serve a new coffee and let them enjoy the history, not only the coffee itself.

The most important ingredient when you want to enjoy a good cup of coffee, is good company!

Delicious medium roasted Gourmet Coffee. Medium Roast, Washed Arabica from Minas Gerais in Brazil. In my opinion, The World's best Coffee.