The Sourcing Pen

Reading List: On Success, Launching Like Steve Jobs, and the Aggregation of Marginal Gains

Maricel Rivera — Fri, 05 Feb 2016 15:23:33 +0000

There’s this Facebook functionality that I particularly like – the bookmark feature that allows me to save posts for later viewing. All you do is click on the dropdown menu to the right of the post and select the Save Link option, as in the screenshots below. Later, when you’re ready to get back to [...]

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[INFOGRAPHIC] How the Freelance Universe Looks Like and How to Work Your Way Through It

Maricel Rivera — Thu, 28 Jan 2016 21:00:01 +0000

The booming freelance economy Every year, more and more people turn to freelancing, whether by choice or out of necessity, hence the growing freelance population worldwide. Studies show that: 50% of Americans will be freelancing by 2020. (Source: Career Foundry) In a Payoneer study of more than 23,000 freelancers from 180 countries, freelancers earn more [...]

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[FREE DOWNLOAD] How to Get Started Freelance Writing When You Don’t Know What You’re Doing

Maricel Rivera — Fri, 22 Jan 2016 14:10:56 +0000

I manage a Facebook page where members are mostly folks aspiring to break into the online freelancing space. I discovered that, like me when I started, a lot of them have absolutely no idea how to get their foot in the door. Because of that, I decided to create an ebook detailing how I started freelance writing [...]

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ZipBooks: A Better Way to Do Bookkeeping

Maricel Rivera — Mon, 23 Nov 2015 20:48:58 +0000

We love free apps here at Sourcing Pen. Recently, we discovered ZipBooks, a free accounting software application. The guys over at ZipBooks asked if we could feature their product on the site, and as you have probably already guessed, we agreed. We would love to know more about the app, too. Here’s an article from Chris, [...]

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Making Content Go Viral: A 10-Point Checklist for Creating Successful, Shareable Content

Hazel Mae Pan — Mon, 07 Sep 2015 07:58:48 +0000

In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, [...]

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Why Poor Writing Is Bad for Business

Maricel Rivera — Sun, 30 Aug 2015 21:00:49 +0000

When it comes to poor writing, which includes poor grammar and spelling, I see three types of people on the Internet: the felon, the police, and the silent sufferer. It’s common to be assaulted with misspellings, the use of its for it’s, your for you’re, and their or there for they’re – offenses sometimes unapologetically committed [...]

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5 Newbie Content Writing Mistakes You Need to Ditch Right Now

Maricel Rivera — Sun, 23 Aug 2015 22:26:59 +0000

It’s one of those classic content marketing mistakes: putting out content because you have to. While it’s true that sticking to a content calendar has its merits, publishing content just so you can push the Publish button as planned doesn’t really sound like a plan. Recently, I got an email from a client whose business is [...]

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5 Business Lessons from the Fight of the Century That Never Was

Maricel Rivera — Thu, 07 May 2015 22:39:48 +0000

Much has been said about the “fight of the century.” I’m talking about the match between undefeated American boxing champion Floyd Mayweather Jr. (48-0) and the Philippines’ Manny Pacquiao (57-6-2), also known as the Pacman, that happened at the MGM Grand in Las Vegas on May 2, 2015. Mayweather won the fight via a unanimous [...]

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Build Your Own Ecommerce Site: 11 Execution Tools and Design Inspiration Sites

Hazel Mae Pan — Tue, 17 Feb 2015 21:00:06 +0000

Beauty, as they say, is in the eye of the beholder. Some favor a colorful site. Some may like it clean. Some like it animated, and some prefer it static. No matter the style, your ecommerce site speaks for your business and the type of product or service you offer. By seriously considering your site’s design [...]

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Social Media Management: 4 Tools to Keep in Your Toolbox

Hazel Mae Pan — Sun, 18 Jan 2015 22:00:06 +0000

According to Chad Brooks in his Business News Daily article, social media is the most favored form of contact small businesses use to reach their audience. Through social media, you can connect with your target market and build trust for your brand in a more personal way. I believe this, too. From the viewpoint of [...]

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