Top reasons home owner's choose the FSBO path

• Selling a house seems easy
• Keep a larger share of the proceeds
• Not willing to "give" money towards real estate commissions
• Belief that agents don't add value
• Friend tells you how easy it is to sell on your own
• They have a unique property/unique location, which the seller believes will bring in the buyer

Top 6 tools the FSBO seller will use to expose their property

• Local advertising: Beach Reporter, Daily Breeze, LA Times
• Online advertising: Craigslist
• Open Houses
• 2.5% commission offered to Buyer's Agents
• FSBO signs around the neighborhood
• Word of mouth

The 5 top things that will drive you crazy as a FSBO seller

• Unqualified buyers trying to work a "deal" with you
• Onslaught of real estate agents, lenders, pest control companies, etc., trying to get your business
• Open houses bring your neighbors and "professional open house trowelers," but no buyers
• Advertising brings 100's of calls from real estate agents
• Qualified buyers approach you with offers well below market value, they expect a great price because they know you're not paying real estate commissions

The 5 top reasons sellers convert their FSBO property to a traditional listing

• No offers while a FSBO
• Had an offer that fell apart (25% of all deals fall apart; FSBO deals are 50% more likely to fall apart.)
• Tired of being focused on selling real estate and not on other aspects of life (job, relationships, etc.)
• To emotionally charged and attached to property to smartly negotiate with buyers
• want the property sold, this is the bottom line!

The 5 top things you'll hear from agents who want you to list with them

• I have a buyer, can I come over to preview the property (means: I don't have a buyer, but I want to get in front of you and pitch my services)
• I'll list your house for 3% (means: the agent is desperate or, they'll come back to you after it's listed with strategy of raising the buyer's agent commission to 2.5%, which is what it should have been to start with.)
• I'm a top producing agent (means: ask the agent to define. Many of the agents who are calling you have no deals under their belt.)
• I'll do whatever it takes to get your listing (means: see item 2)
• Can I/we come over and meet with you for 5 minutes to see your home (means: I don't have a buyer, but would still like to meet you, see your home, discuss my/our services and determine if you're cooperating with brokers.

The 5 top questions you should ask perspective agents

• Do you have any listing? where are they
• How many deals do you complete per year?
• Have you ever worked with a FSBO seller? Where you able to sell their homes?
• How will you market my property (see next section)
• Why should I hire you to sell my home?

The top tools a Realtor will us to sell your home

• Property listing on the MLS (South Bay and Los Angeles)
  
• Direct marketing (phone calls, emails, post cards, mail campaigns, door knocking, etc..)
• Branded "For Sale" sign brings buyers.
• Open Houses, brokerage caravan, broker's opens, individual showings
• Staging and hope preparation expertise
• Marketing to Brokers, past clients, agent's farm and their sphere of influence
• Internet marketing (Broker's website, Realtor.com, Agents website, Craigslist, Google ads, Podcasts, Videocast, Blogs, etc.)
• Professionally created property flyer, color, offset print
• Experience equals a home sold!