SOWGRO: B2B Internet Marketing

The One Word Mission Statement

Most businesses that have a mission statement probably spent a lot of time and thought (and money in some cases) carefully crafting it. Over zealous and well meaning executives and consultants meticulously toiled (and probably feuded) over getting it 'just right' in hopes that it would both pull their team ...

SoulyBusiness - Something to Experience

I write a lot about making smart investments in your b2b marketing. Today, I want to take just a moment to spread the word about a great opportunity to grow in your spiritual walk with Christ. It's called SoulyBusiness. Over the last 2 years, I've had the awesome opportunity to ...

One Sure Way to Kill a B2B Website Conversion

Recently I was helping a client launch a test campaign for their B2B technology company. The head term clicks are surely to be at least $10.00 and probably more like $20 or $30. As I'm helping them come up with ad copy and mock up some landing pages, I'm feeling pretty ...

Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?

One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying ...

Can you believe that less than 20% of the Fortune 500 have blogs?? Neither can I.

This figure, which sounds authenticated and accurate, blows my mind: Only 11.8% of the Fortune 500 have an active blog. Wow. It's 2009 and we haven't time-traveled back to 1977 and joined the Dharma Initiative in Lost, right!?? That blog statistic, which I saw on John Cass' blog makes me ...

The Happy Face Report: Change The World Forever.

In the spirit of not continuing to waste time, money, and trees, I propose agencies and consultants adopt the immediate use of The Happy Face Report as the primary way to periodically communicate your progress on projects and results from campaigns. The idea for The Happy Face Report came to me ...

Going Viral with The 7 Cardinal Sins of B2B Search Marketing

How my understanding of the B2B internet marketing world has changed. Last year I put this whitepaper up on my website behind a registration form and got modest results. This year, I'm drinking the social viral nectar and seeing ridiculously better results with such little effort. It's ...

It’s Not ALL About B2B Website Conversions.

Ok, so I’m really passionate about looking for ways to improve conversion rates - I admit it. I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only staring at ...

The Danger of Blindly Trusting your B2B Pay-Per-Click Campaign to the “Experts”

Having been on the client side, agency side, and now the consulting/coaching side of search engine marketing, I've seen my fair share of success, and made (and hopefully learned from) plenty of mistakes. One mistake I think every client could avoid is blindly entrusting a Pay-per-click campaign (like Google AdWords ...

Are You Testing Your B2B Google AdWords Campaigns Too Much? Or Not Enough?

Had an interesting conference call with one of my best clients this week. It's a B2B niche high dollar technology play. The CMO has a strong interest in testing different ads, and ad copy in their Google AdWords campaigns. That's great because I share those same desires! ...