<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><!-- generator="wordpress/2.2.1" --><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">

<channel>
	<title>SpaBoom Blog</title>
	<link>http://www.spaboomblog.com</link>
	<description>Online marketing for spas, salons and massage therapists</description>
	<pubDate>Thu, 09 Jul 2009 15:42:19 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2.1</generator>
	<language>en</language>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/SpaboomBlog" type="application/rss+xml" /><item>
		<title>How Does SEO and Social Media Feed Your Spa Business?</title>
		<link>http://www.spaboomblog.com/2009/how-does-seo-and-social-media-feed-your-spa-business</link>
		<comments>http://www.spaboomblog.com/2009/how-does-seo-and-social-media-feed-your-spa-business#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:22:31 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Spa Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/how-does-seo-and-social-media-feed-your-spa-business</guid>
		<description><![CDATA[Existing and potential spa customers are online using “search” to find information on your spa.  Understanding and implementing a successful SEO (Search Engine Optimization) strategy for your spa website is absolutely critical given today’s competitive and challenging business environment.
Many day spas and salons are also beginning to see the advantage of adding social media [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/how-does-seo-and-social-media-feed-your-spa-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>Use spa reviews to improve your business</title>
		<link>http://www.spaboomblog.com/2009/use-spa-reviews-to-improve-your-business</link>
		<comments>http://www.spaboomblog.com/2009/use-spa-reviews-to-improve-your-business#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:56:10 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/use-spa-reviews-to-improve-your-business</guid>
		<description><![CDATA[To shrink away from a bad review is like looking at the glass half empty.  Sure it stings a bit, but it is an opportunity to improve your business and fix problems before they spiral out of control.
If a spa customer is willing to take the time to review your spa, it is likely [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/use-spa-reviews-to-improve-your-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>(UPDATED) SpaBoom Client Alert: Authorize.net experiencing problems due to fire</title>
		<link>http://www.spaboomblog.com/2009/sb-client-alert-authorizenet-is-currently-experiencing-problems-due-to-a-fire</link>
		<comments>http://www.spaboomblog.com/2009/sb-client-alert-authorizenet-is-currently-experiencing-problems-due-to-a-fire#comments</comments>
		<pubDate>Fri, 03 Jul 2009 17:23:09 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/sb-client-alert-authorizenet-is-currently-experiencing-problems-due-to-a-fire</guid>
		<description><![CDATA[UPDATE: Most transactions are now being reliably processed by Authorize.net again as of July 3, 2009, at 11:00 am.
Authorize.net, as of July 2, 2009, at approximately 11:10 PM, is working on restoring transaction processing capabilities to everyone, but it is currently down due to a fire at their primary data center.  They have created [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/sb-client-alert-authorizenet-is-currently-experiencing-problems-due-to-a-fire/feed</wfw:commentRss>
		</item>
		<item>
		<title>Spas are a leading indicator</title>
		<link>http://www.spaboomblog.com/2009/spas-are-a-leading-indicator</link>
		<comments>http://www.spaboomblog.com/2009/spas-are-a-leading-indicator#comments</comments>
		<pubDate>Fri, 03 Jul 2009 15:49:30 +0000</pubDate>
		<dc:creator>Bill Bice</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/spas-are-a-leading-indicator</guid>
		<description><![CDATA[If you spend too much time tracking the financial mess like I do, there is a ton of talk about leading and trailing indicators for the economy. Job losses, for example, are a trailing indicator — we'll still be shedding jobs months after the economy has turned around. It's the 90% of people that still [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/spas-are-a-leading-indicator/feed</wfw:commentRss>
		</item>
		<item>
		<title>Taxi Cab Confessions of a Customer Centric Website</title>
		<link>http://www.spaboomblog.com/2009/taxi-cab-confessions-of-a-customer-centric-website</link>
		<comments>http://www.spaboomblog.com/2009/taxi-cab-confessions-of-a-customer-centric-website#comments</comments>
		<pubDate>Thu, 02 Jul 2009 19:16:07 +0000</pubDate>
		<dc:creator>Seth Gardenswartz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/taxi-cab-confessions-of-a-customer-centric-website</guid>
		<description><![CDATA[

  
The New York IECSC in April provided me an opportunity to visit a childhood friend, Joel Spolsky, at the world headquarters of Fogcreek software.  While Joel struggled to color inside the lines in kindergarten he has since become quite the technology blogosphere rock-star.  Joel is the host of the wildly popular joelonsoftware blog, [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/taxi-cab-confessions-of-a-customer-centric-website/feed</wfw:commentRss>
		</item>
		<item>
		<title>Does your spa have a staycation treatment package this summer?</title>
		<link>http://www.spaboomblog.com/2009/does-your-spa-have-a-staycation-treatment-package-this-summer</link>
		<comments>http://www.spaboomblog.com/2009/does-your-spa-have-a-staycation-treatment-package-this-summer#comments</comments>
		<pubDate>Wed, 01 Jul 2009 17:38:40 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/does-your-spa-have-a-staycation-treatment-package-this-summer</guid>
		<description><![CDATA[It’s a neologism, now a part of our American urban vernacular, the staycation.  The recession has given us the staycation, a vacation in which you stay at home, and it may be around for longer than we think.  
We all need and deserve vacations and the happy twist is that a staycation is [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/does-your-spa-have-a-staycation-treatment-package-this-summer/feed</wfw:commentRss>
		</item>
		<item>
		<title>SpaBoom Holiday Hours</title>
		<link>http://www.spaboomblog.com/2009/spaboom-holiday-hours-2</link>
		<comments>http://www.spaboomblog.com/2009/spaboom-holiday-hours-2#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:09:34 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/spaboom-holiday-hours-2</guid>
		<description><![CDATA[SpaBoom will be closing at noon Mountain Time on Friday, July 3rd, and will reopen on Monday, July 6th, 7 a.m. Mountain Time.
Have a lovely and safe 4th, everyone!
]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/spaboom-holiday-hours-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>Joy of Spa Summer Edition!</title>
		<link>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition</link>
		<comments>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition#comments</comments>
		<pubDate>Fri, 26 Jun 2009 00:14:35 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Joy of Spa News]]></category>

		<category><![CDATA[Joy of Spa]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/joy-of-spa-summer-edition</guid>
		<description><![CDATA[Our Summer Edition of Joy of Spa News is ready for prime time! This edition contains a variety of articles on topics including pre-wedding skin care, foot care, trends in hair styles and more!  If you're signed up for the Joy of Spa News, it will launch to your clients on July 8th.
Remember, the [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition/feed</wfw:commentRss>
		</item>
		<item>
		<title>How to become a celebrity hairstylist in your hometown</title>
		<link>http://www.spaboomblog.com/2009/how-to-become-a-celebrity-hairstylist-in-your-hometown</link>
		<comments>http://www.spaboomblog.com/2009/how-to-become-a-celebrity-hairstylist-in-your-hometown#comments</comments>
		<pubDate>Tue, 23 Jun 2009 17:58:16 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/how-to-become-a-celebrity-hairstylist-in-your-hometown</guid>
		<description><![CDATA[Three previously unacquainted women were in their local gym, post workout, having a delightful conversation.  One of them remarked on one of the other women’s hairstyle, “It is absolutely fabulous, who does your hair?” 
When the splendidly coiffed woman revealed the true artist who cuts, colors and styles her beautiful locks the other two [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/how-to-become-a-celebrity-hairstylist-in-your-hometown/feed</wfw:commentRss>
		</item>
		<item>
		<title>Ahead of the Curve</title>
		<link>http://www.spaboomblog.com/2009/ahead-of-the-curve</link>
		<comments>http://www.spaboomblog.com/2009/ahead-of-the-curve#comments</comments>
		<pubDate>Wed, 17 Jun 2009 11:23:07 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/ahead-of-the-curve</guid>
		<description><![CDATA[Read customer reviews of Terrace Retreat Salon and Day Spa and it becomes clear that their world revolves around the customer in a way that can’t be borrowed or replicated.  They seamlessly eliminate barriers of time and space that often keep women from having their time to relax and find tranquility at the spa. [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/ahead-of-the-curve/feed</wfw:commentRss>
		</item>
		<item>
		<title>In Search of… the Perfect Pedi</title>
		<link>http://www.spaboomblog.com/2009/in-search-ofthe-perfect-pedi</link>
		<comments>http://www.spaboomblog.com/2009/in-search-ofthe-perfect-pedi#comments</comments>
		<pubDate>Tue, 09 Jun 2009 16:24:20 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/in-search-ofthe-perfect-pedi</guid>
		<description><![CDATA[Is it just me, or has there been a whole lot of negative media of late about pedis? 
The joy of a lovely soak followed by a relaxing foot and calf massage, usually with nurturing, fragrant lotion, has been overshadowed on some level by the fear of picking up a nasty fungus&#8230; It's really hard [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/in-search-ofthe-perfect-pedi/feed</wfw:commentRss>
		</item>
		<item>
		<title>Joy of Spa Summer Edition on the Way!</title>
		<link>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition-on-the-way</link>
		<comments>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition-on-the-way#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:35:43 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Joy of Spa News]]></category>

		<category><![CDATA[Joy of Spa]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/joy-of-spa-summer-edition-on-the-way</guid>
		<description><![CDATA[Our first edition of Joy of Spa News has been very well received, and we wanted to let you know we're well underway producing Joy of Spa's Summer Edition. We will let you know when it's ready for prime time, ie for your perusal.
Our Summer Edition of Joy of Spa News is all about pre-wedding [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/joy-of-spa-summer-edition-on-the-way/feed</wfw:commentRss>
		</item>
		<item>
		<title>Strengthen Client Retention Online</title>
		<link>http://www.spaboomblog.com/2009/strengthen-client-retention-online</link>
		<comments>http://www.spaboomblog.com/2009/strengthen-client-retention-online#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:16:51 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Spa Website Design]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/strengthen-client-retention-online</guid>
		<description><![CDATA[Retention is the bedrock of any spa business.  Challenging economic times have given spas the opportunity to refocus on retaining their best customers and realigning their business practices to meet their needs.  Spas are reigning in many traditional marketing programs and putting money and effort into proven online retention tools.
Dynamic Website
A Dynamic Website [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/strengthen-client-retention-online/feed</wfw:commentRss>
		</item>
		<item>
		<title>Visit SpaBoom at IECSC, Las Vegas (June 13-15th) — Booth #2632</title>
		<link>http://www.spaboomblog.com/2009/visit-spaboom-at-iecsc-las-vegas-june-13-15th-booth-2632</link>
		<comments>http://www.spaboomblog.com/2009/visit-spaboom-at-iecsc-las-vegas-june-13-15th-booth-2632#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:44:44 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/visit-spaboom-at-iecsc-las-vegas-june-13-15th-booth-2632</guid>
		<description><![CDATA[We're headed for Vegas less than two weeks from now, so please plan to stop by and say 'Hi!' if you are as well!  
Tradeshow hours:
Saturday, June 13th  11 a.m.-6 p.m.
Sunday, June 14th, 10 a.m.-6 p.m.
Monday, June 15h, 10 a.m.-4 p.m.
We'd love to show you our newest features, features that are all about [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/visit-spaboom-at-iecsc-las-vegas-june-13-15th-booth-2632/feed</wfw:commentRss>
		</item>
		<item>
		<title>More Events and another Email…</title>
		<link>http://www.spaboomblog.com/2009/more-events-and-another-email</link>
		<comments>http://www.spaboomblog.com/2009/more-events-and-another-email#comments</comments>
		<pubDate>Wed, 27 May 2009 17:36:32 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Gift Certificates]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/more-events-and-another-email</guid>
		<description><![CDATA[We've added two new Events and an Email newsletter to the mix, so please take a peek and tailor them to your exact preferences. If you use Events and don't make changes, the Events will automatically appear on your website for the range of dates listed. If you've opted in to our Email Marketing and [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/more-events-and-another-email/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top Marketing Ideas; a 10 part series: #4 Attain Retail Nirvana</title>
		<link>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-4-attain-retail-nirvana</link>
		<comments>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-4-attain-retail-nirvana#comments</comments>
		<pubDate>Tue, 26 May 2009 16:36:33 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Spa Product Sales]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-4-attain-retail-nirvana</guid>
		<description><![CDATA[Retail is an important revenue stream for spas but it is often neglected.  When spa products are displayed and maintained correctly they can become an important profit center for your business and build loyalty among customers.  
Within the spa industry, product sales account for approximately 20% of total revenue per spa location. Using [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-4-attain-retail-nirvana/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top Marketing Ideas; a 10 part series: #3 Email Marketing Reaches Loyal Spa Clients</title>
		<link>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-3-email-marketing-reaches-loyal-spa-clients</link>
		<comments>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-3-email-marketing-reaches-loyal-spa-clients#comments</comments>
		<pubDate>Thu, 21 May 2009 19:32:49 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-3-email-marketing-reaches-loyal-spa-clients</guid>
		<description><![CDATA[Covet your email-marketing list and treat it well.  That means you need to double opt-in each address to ensure you are communicating with clients who want an email from your spa in their inbox.  Expect a response rate bump if your emails also deliver relevant value to clients in a straightforward manner.

How do [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-3-email-marketing-reaches-loyal-spa-clients/feed</wfw:commentRss>
		</item>
		<item>
		<title>Top Marketing Ideas; a 10 part series: #2 Spa Referral Program</title>
		<link>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-2-spa-referral-program</link>
		<comments>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-2-spa-referral-program#comments</comments>
		<pubDate>Tue, 19 May 2009 12:27:46 +0000</pubDate>
		<dc:creator>Spa Kat</dc:creator>
		
		<category><![CDATA[Creating Customers]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-2-spa-referral-program</guid>
		<description><![CDATA[The best way to obtain referrals is to deserve them.  Make sure your spa is giving clients the best possible service, prompt follow up and that you are addressing any issues they may have along the way.  It is a long-term relationship and looking at it that way from the get-go will take [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/top-marketing-ideas-a-10-part-series-2-spa-referral-program/feed</wfw:commentRss>
		</item>
		<item>
		<title>IECSC — Las Vegas (June 13-15, 2009)</title>
		<link>http://www.spaboomblog.com/2009/iecsc-las-vegas-june-13-15-2009</link>
		<comments>http://www.spaboomblog.com/2009/iecsc-las-vegas-june-13-15-2009#comments</comments>
		<pubDate>Thu, 14 May 2009 12:59:51 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[Spa Business Management]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/iecsc-las-vegas-june-13-15-2009</guid>
		<description><![CDATA[International Esthetics, Cosmetics and Spa Conference
June 13-15, 2009
Las Vegas Convention Center
Rejuvenate Your Spa Business&#8230; challenging times demand creative thinking!
And in today’s economy, there is only one event that meets that demand&#8230; IECSC Las Vegas. Celebrating 18 years as the largest esthetics, cosmetics and spa show in the world, IECSC Las Vegas gives you the opportunity [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/iecsc-las-vegas-june-13-15-2009/feed</wfw:commentRss>
		</item>
		<item>
		<title>SpaBoom Client Webinar: New Features Exposed!</title>
		<link>http://www.spaboomblog.com/2009/spaboom-client-webinar-new-features-exposed</link>
		<comments>http://www.spaboomblog.com/2009/spaboom-client-webinar-new-features-exposed#comments</comments>
		<pubDate>Wed, 13 May 2009 17:26:20 +0000</pubDate>
		<dc:creator>Stephany Toman</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[SpaBoom New Features]]></category>

		<category><![CDATA[Spa Marketing]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spaboomblog.com/2009/spaboom-client-webinar-new-features-exposed</guid>
		<description><![CDATA[Do you know about the new features you have available at your  fingertips? SpaBoom's newest additions make successful online marketing a nearly effortless extension of your in-house efforts! 
Join Seth &#038; Janell on June 2nd, 1-2 EDT, as they provide a tour of the latest features &#038; functions available to help you to further [...]]]></description>
		<wfw:commentRss>http://www.spaboomblog.com/2009/spaboom-client-webinar-new-features-exposed/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
