corporate media strategist

Thankful For 2011 Ready To Go in 2012

darin.r.mcclure@gmail.com (Darin R. McClure) — Sat, 31 Dec 2011 17:15:00 +0000

2011 is almost over here in Mayberry by the sea, and the word for me that will describe it all, is gratefulness.

LavaCon 2011 My iPhone Photoset

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 17:00:00 +0000

Click here for LavaCon My iPhone Photoset Slideshow

LavaCon The Conference on Digital Media & Content Strategies

LavaCon 2011 Austin Last Day

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:53:00 +0000

LavaCon 2011 Austin Last Day Slideshow

LavaCon The Conference on Digital Media & Content Strategies

LavaCon Tuesday Afternoon Sessions & @SDL CE

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:48:00 +0000

LavaCon Tuesday Afternoon Sessions & @SDL CE Slideshow

LavaCon The Conference on Digital Media & Content Strategies

LavaCon 2011 Tuesday Morning Sessions

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:36:00 +0000

LavaCon Tuesday Morning Sessions Slideshow LavaCon The Conference on Digital Media & Content Strategies

LavaCon 2011 Monday Late Afternoon Sessions & Adobe Party

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:28:00 +0000

LavaCon 2011 Monday Late Afternoon Sessions & Adobe Party Slideshow LavaCon The Conference on Digital Media & Content Strategies

LavaCon Monday Lunch & Afternoon Sessions

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:21:00 +0000

LavaCon Monday Lunch & Afternoon Sessions Slideshow LavaCon The Conference on Digital Media & Content Strategies

LavaCon Monday Morning Sessions

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:12:00 +0000

LavaCon Monday Morning Sessions Slideshow LavaCon The Conference on Digital Media & Content Strategies

LavaCon Monday Morning Keynote Slideshow

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 16:05:00 +0000

LavaCon Monday Morning Keynote Slideshow LavaCon The Conference on Digital Media & Content Strategies

LavaCon 2011 Austin Karaoke Party Hosted By WebWorks

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 15:54:00 +0000

LavaCon 2011 Austin Karaoke Party Hosted By WebWorks Slideshow

LavaCon The Conference on Digital Media & Content Strategies

LavaCon 2011 Austin Day 1 Photoset

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 18 Nov 2011 15:42:00 +0000

LavaCon 2011 Austin Day 1 Photoset LavaCon The Conference on Digital Media & Content Strategies

My LavaCon Austin 2011 Takeaways

darin.r.mcclure@gmail.com (Darin R. McClure) — Thu, 17 Nov 2011 17:56:00 +0000

What is it then?

This is not a pipe, my main takeaway from LavaCon 2011 in Austin Texas.

This is not a pipe, and that is the main problem facing any modern global community today.

Digital Content, Creation, Translation, Manipulation, Protection & Retention, all mixed with a bit of real time Social Interjection. (say that 10 times fast) is not a pipe...

LavaCon connects with, and teaches those who can say,

"This is a (Fill In The Blank)" and heal that pain your organization is facing. #ROI

Learning and networking with the experts has never been more fun or well fed.

This is not a pipe, this is happening inside of your head right now, the ultimate destination of the information we are trying to convey.

This is not a pipe, this is an opportunity.

Marshall McLuhan Nonsense Cried Alice

darin.r.mcclure@gmail.com (Darin R. McClure) — Tue, 27 Sep 2011 15:42:00 +0000

"Now for the evidence," said the King, "and then the sentence." "No!" said the Queen, "first the sentence, and then the evidence!" "Nonsense!" cried Alice, so loudly that everybody jumped, "the idea of having the sentence first!"

Marshall McLuhan on Information Synergism

darin.r.mcclure@gmail.com (Darin R. McClure) — Mon, 26 Sep 2011 15:22:00 +0000

when information is brushed up against information..

Marshall McLuhan on Major Advances in Civilization

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 23 Sep 2011 15:48:00 +0000

and how!

"The major advances in civilization are processes

that all but wreck the societies in which they occur."

A.N. Whitehead

and how!

Marshall McLuhan on The Balinese

darin.r.mcclure@gmail.com (Darin R. McClure) — Thu, 22 Sep 2011 15:13:00 +0000

Do Well

The Balinese say:

"We have no art.

We do everything

as well as we can."

Museum curator:

"I wouldn't be seen dead

with a living work of art."

A. K. Coomaraswamy:

"We are proud of our

museums where we

display a way of living

that we have

made impossible."

The Establishment pays

homage to four anti-

environmental lads.

British Prime Minister

Wilson visits the Cavern

Club in Liverpool where

the Beatles got their

start. The museum has

become a storehouse of

human values, a cultural

bloodbank.

Do Well

Marshall McLuhan Is Anything

darin.r.mcclure@gmail.com (Darin R. McClure) — Wed, 21 Sep 2011 16:19:00 +0000

is anything

Marshall McLuhan on Art

darin.r.mcclure@gmail.com (Darin R. McClure) — Tue, 20 Sep 2011 14:45:00 +0000

A is for

Art

Art is

Marshall McLuhan on The Future

darin.r.mcclure@gmail.com (Darin R. McClure) — Mon, 19 Sep 2011 15:20:00 +0000

think forward

"It is the business
of the future
to be dangerous."
- A. N. Whitehead

think forward

Marshall McLuhan Choose Your Direction

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 16 Sep 2011 15:30:00 +0000

...as we begin

so shall we go...

Marshall McLuhan Jobs OR Roles

darin.r.mcclure@gmail.com (Darin R. McClure) — Thu, 15 Sep 2011 15:15:00 +0000

youth

The youth of today are not permitted to approach
the traditional heritage of mankind through the door
of technological awareness. This only possible door
for them is slammed in their faces by a rear-view-
mirror society.

The young today live mythically and in depth. But
they encounter instruction in situations organized
by means of classified information—subjects are
unrelated, they are visually conceived in terms of
a blueprint. Many of our institutions suppress all
the natural direct experience of youth, who respond
with untaught delight to the poetry and the beauty
of the new technological environment, the environ-
ment of popular culture. It could be their door to
all past achievement if studied as an active (and
not necessarily benign) force.

The student finds no means of involvement for
himself and cannot discover how the educational
scheme relates to his mythic world of electronically
processed data and experience that his clear and
direct responses report.

It is a matter of the greatest urgency that our edu-
cational institutions realize that we now have civil
war among these environments created by media
other than the printed word. The classroom is now
in a vital struggle for survival with the immensely
persuasive "outside" world created by new informa-
tional media. Education must shift from instruction,
from imposing of stencils, to discovery —to probing
and exploration and to the recognition of the lan-
guage of forms.

The young today reject goals. They want roles—
R-O-L-E-S. That is, total involvement. They do not
want fragmented, specialized goals or jobs.

We now experience simultaneously the dropout
and the teach-in. The two forms are correlative.
They belong together. The teach-in represents an
attempt to shift education from instruction to dis-
covery, from brainwashing students to brainwash-
ing instructors. It is a big, dramatic reversal. Viet-
nam, as the content of the teach-in, is a very small
and perhaps misleading Red Herring. It really has
little to do with the teach-in, as such, anymore than
with the dropout.

The dropout represents a rejection of nineteenth-
century technology as manifested in our educa-
tional establishments. The teach-in represents a
creative effort, switching the educational process
from package to discovery. As the audience be-
comes a participant in the total electric drama,
the classroom can become a scene in which the
audience performs an enormous amount of work.

youth

Marshall McLuhan on Occupations & Interests

darin.r.mcclure@gmail.com (Darin R. McClure) — Wed, 14 Sep 2011 15:56:00 +0000

noitazilatnemtrapmoc

"...compartmentalization of occupations and

interests bring about a separation of that mode

of activity commonly called 'practice' from

insight, of imagination from executive 'doing.'

Each of these activities is then assigned its own

place which it must abide. Those who write

the anatomy of experience then suppose that

these divisions inhere in the very constitution

of human nature." - John Dewey

noitazilatnemtrapmoc

Marshall McLuhan The Ear World

darin.r.mcclure@gmail.com (Darin R. McClure) — Tue, 13 Sep 2011 14:17:00 +0000

BANG!

The ear favors no particular "point of view." We
are enveloped by sound. It forms a seamless web
around us. We say, "Music shall fill the air." We
never say, "Music shall fill a particular segment
of the air."

We hear sounds from everywhere, without ever
having to focus. Sounds come from "above," from
"below," from in "front" of us, from "behind" us,
from our "right," from our "left." We can't shut out
sound automatically. We simply are not equipped
with earlids. Where a visual space is an organized
continuum of a uniformed connected kind, the ear
world is a world of simultaneous relationships.

BANG!

Marshall McLuhan on Bob Dylan

darin.r.mcclure@gmail.com (Darin R. McClure) — Mon, 12 Sep 2011 14:11:00 +0000

"Because something is happening
But you don't know what it is
Do you , Mister Jones?" - Bob Dylan

Marshall McLuhan The City Of The Future

darin.r.mcclure@gmail.com (Darin R. McClure) — Fri, 09 Sep 2011 15:34:00 +0000

The end of the line.

The railway radically altered the personal outlooks
and patterns of social interdependence. It bred
and nurtured the American Dream. It created to-
tally new urban, social, and family worlds. New
ways of work. New ways of management. New
legislation.

The technology of the railway created the myth of a
green pasture world of innocence. It satisfied
man's desire to withdraw from society, symbolized
by the city, to a rural setting where he could
recover his animal and natural self. It was the pas-
toral ideal, a Jeffersonian world, an agrarian de-
mocracy which was intended to serve as a guide
to social policy. It gave us darkest suburbia and
its lasting symbol: the lawnmower.

The circuited city of the future will not be the huge
hunk of concentrated real estate created by the
railway. It will take on a totally new meaning under
conditions of very rapid movement. It will be an
information megalopolis. What remains of the con-
figuration of former "cities" will be very much
like World's Fairs—places in which to show off new
technology, not places of work or residence. They
will be preserved, museumlike, as living monu-
ments to the railway era. If we were to dispose of
the city now, future societies would reconstruct
them, like so-many Williamsburgs.

The end of the line.