Value, Engagement & Trust, in an Era of Social Entertainment.
Thanks to the rise of social networks, commenting, sharing and voting on entertainment content is now common place. But what is the cost of this new level of engagement?
Read More
Value, Engagement & Trust, in an Era of Social Entertainment.
Read MoreValue, Engagement & Trust, in an Era of Social Entertainment.
Thanks to the rise of social networks, commenting, sharing and voting on entertainment content is now common place. But what is the cost of this new level of engagement?
Read MoreValue, Engagement & Trust, in an Era of Social Entertainment.
Read MoreConversations
Edelman DERT Trend Report
We have compiled a monthly report highlighting some trends we have seen within the news this month and what they mean for brands. This is part of an ongoing series which will look at some of the key trends within the consumer, technology and digital space over the last month and report back. This month [...]
Reimagining PR in the Age of Complexity
My speech can be divided into three acts (channeling Shakespeare minus one act). Act I: The Age of Complexity with globalization, technology, and the democratization of influence and media. In this complex world of the unexpected and unforeseen, PR should be the advisor of choice. Act II: PR must embrace its broader remit, which is [...]
Today’s Must Reads (Nov 10, 2011)
Here are the Today’s Must Reads… Airline consultant sees JetBlue as possible suitor for Frontier from Denver Business Journal (November 10, 2011) If Frontier Airlines is sold or spun off, who might want to buy it? Milwaukee-area airline consultant Jay Sorensen, president of IdeaWorks, is blunt in saying that he doesn’t think there will be [...]
New York offfice featured on MediaBistro’s Cubes
Our friends at MediaBistro (the site dedicated to anyone who creates or works with content, or who is a non-creative professional working in a content/creative industry) has their own video channel – home to original video series covering the world of media — and a popular web show called “Cubes.” Every Thursday, Cubes offers an [...]
Today’s Must Reads (Nov 3, 2011)
These are the Today’s Must Reads… Changes in News Delivery Give New Power to Press Releases from Business 2 Community (November 3, 2011) Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a [...]