I was reading the back pages of my brother Rob's blog (which is a rum old mash of film, music - a lot of good music - marketing and dotcommery). I came across this and liked it so much that I thought it was worth sharing here. You can pretty much tell what it's all about from the post title ...
The latest work from Guinness, which has (according to CR) dropped the "Good things ... " strapline in favour of "Bring it to life". The new work is below and aired for the first time last night.
It's an ad that you need to watch in full-screen. Seriously.
For my money, it'll be interesting to see what they do with the idea of "Bring it to life" outside of the ad - it feels like a far richer territory than Good things did (although that particular brand promise also delivered some of my favourite advertising of all time, so who's to quibble) ...
UPDATE:
PLEASE NOTE THAT ALL THE LINKS BELOW ARE WRONG. SOMETHING ODD HAPPENING WITH EXCEL. BORING THING TO UPDATE, WHICH WILL BE DONE
THIS EVENING. THE LIST AND THE ORDER IS RIGHT, BUT CLICKING ON A BLOG WILL TAKE YOU SOMEWHERE COMPLETELY DIFFERENT. WHICH YOU COULD TREAT AS A GAME, I SUPPOSE.
This month's tables are all below. A big welcome back to 10 Yetis (who I think I must have missed last time to be honest). Hope that this finds you well and generally having good months of it. Without further ado, those charts in full ...
For those geeks amongst you, there is a post on the Adage Blog which mentions that they have changed the way that they do their calculations with Technorati and Bloglines out.
For those who may be interested, this chart is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008. If you feel that you should be included, you can get in touch with AdAge here, who will sort you out. As soon as you're in, I'll pick you up in this filleting of the AA chart.
| 1 (0) | 23 (4) | David Airey |
| 2 (1) | 34 (11) | NevilleHobson.com |
| 3 (3) | 36 (29) | Econsultancy's Internet Marketing Blog |
| 4 (7) | 54 (75) | How To Make My Blog |
| 5 (2) | 61 (19) | Crenk |
| 6 (3) | 63 (26) | FreshNetworks Blog |
| 7 (-5) | 90 (-47) | Blogstorm |
| 8 (4) | 109 (21) | We Are Social |
| 9 (-5) | 111 (-58) | Chris Garrett on New Media |
| 10 (13) | 116 (93) | PR Blogger |
| 11 (30) | 121 (213) | Hobo UK SEO Company Blog |
| 12 (-7) | 122 (-62) | Nick Burcher |
| 13 (0) | 135 (1) | Only Dead Fish |
| 14 (-6) | 144 (-59) | russell davies |
| 15 (-1) | 152 (-15) | This Is HERD |
| 16 (-1) | 159 (-20) | Crackunit |
| 18 (3) | 168 (30) | FeverBee |
| 19 (3) | 178 (29) | UK Affiliate Marketing Blog |
| 20 (7) | 183 (75) | Jims Marketing Blog |
| 21 (-3) | 184 (-10) | SEOptimise |
| 22 (2) | 185 (48) | SEOgadget.co.uk |
| 23 (25) | 203 (162) | livingbrands |
| 24 (-4) | 211 (-14) | PR Media Blog |
| 25 (-6) | 212 (-29) | Brand Strategy Magazine Blog |
| 26 (-16) | 232 (-117) | Welcome to Optimism |
| 27 (-2) | 240 (5) | HERD |
| 28 (-12) | 256 (-116) | adliterate |
| 29 (-12) | 257 (-87) | Collective Conversation |
| 30 (25) | 258 (148) | Connect |
| 31 (11) | 277 (58) | Event Manager Blog |
| 32 (6) | 285 (45) | Apple Pie & Custard |
| 33 (-3) | 287 (-21) | Spinning Around |
| 34 (18) | 294 (88) | UK Internet Marketing Blog |
| 35 (-3) | 295 (-11) | Faster Future |
| 36 (-1) | 302 (4) | The Engaging Brand |
| 37 (26) | 305 (170) | Technobabble 2.0 |
| 38 (2) | 310 (23) | Interactive Marketing Trends |
| 39 (-3) | 320 (-11) | Wadds' PR Blog |
| 40 (-3) | 323 (-8) | Andrew R H Girdwood |
| 41 (-13) | 325 (-63) | 50-Plus Marketing |
| 42 (2) | 336 (3) | Blendingthemix |
| 43 (4) | 337 (25) | Liberate Media blog |
| 44 (12) | 365 (42) | The Ad Pit |
| 45 (-16) | 369 (-105) | London Calling |
| 46 (-1) | 376 (-36) | A PR Guy's Musings |
| 48 (1) | 385 (-10) | renaissance chambara |
| 49 (2) | 389 (-11) | Make Marketing History |
| 50 (23) | 390 (231) | Fraser's Affiliate Marketing Blog |
| 51 (7) | 391 (38) | further and faster |
| 52 (-21) | 398 (-126) | The Way of the Web |
| 53 (-7) | 399 (-55) | Drew B's take on tech PR |
| 54 (0) | 400 (4) | Brendan Cooper |
| 55 (-29) | 401 (-147) | Life Moves Pretty Fast |
| 56 (-17) | 437 (-106) | Modern Marketing |
| 57 (-4) | 439 (-49) | That Canadian Girl |
| 58 (12) | 443 (143) | Digital Examples |
| 59 (24) | 445 (275) | Confessions of a Wannabe Ad Man |
| 60 (-1) | 449 (-19) | greenormal |
| 61 (15) | 451 (201) | Tamar Search Blog |
| 62 (9) | 457 (132) | PPC Blog |
| 63 (-2) | 458 (-1) | SEOCO Blog |
| 64 (14) | 476 (218) | The Renegade Agency Confessional |
| 65 (-32) | 478 (-187) | Simon Wakeman |
| 66 (-23) | 485 (-147) | Rubbishcorp |
| 67 (NEW) | 487 (NEW) | 10 Yetis PR Blog |
| 69 (-35) | 501 (-200) | Social Media Trader |
| 70 (-6) | 519 (-42) | No Man's Blog |
| 71 (-3) | 532 (34) | Brandgym Blog |
| 72 (17) | 541 (195) | Nicola Davies |
| 73 (-8) | 545 (-38) | Mediaczar |
| 74 (10) | 564 (157) | Creative in London |
| 75 (-13) | 567 (-94) | Sturgeon's Law |
| 76 (-16) | 575 (-127) | never get out of the boat |
| 77 (-5) | 592 (5) | LitmanLive |
| 78 (14) | 605 (149) | [Bluurb] stuff and things |
| 79 (-29) | 645 (-268) | Simonsays |
| 80 (-23) | 650 (-240) | Feeding the Puppy |
| 81 (-14) | 656 (-117) | Funkadelic Advertising |
| 82 (6) | 666 (68) | Vincent Thome's Blog |
| 83 (-14) | 667 (-85) | The Web Pitch.com |
| 84 (19) | 687 (157) | Raw Stylus |
| 85 (1) | 712 (19) | Beyond PR |
| 86 (-5) | 724 (-23) | 25 letters in the alphabet |
| 87 (-5) | 729 (-22) | Shiny Red |
| 88 (14) | 735 (106) | Measurement Matters |
| 89 (18) | 747 (140) | Curiously Persistent |
| 90 (11) | 751 (85) | Unleashed on Marketing |
| 91 (-16) | 759 (-114) | Organic Frog |
| 92 (20) | 764 (173) | Buzz Attitude |
| 93 (-2) | 767 (-21) | (Almost) Always Thinking |
| 94 (10) | 774 (78) | The Rosemont Loving |
| 96 (-3) | 786 (-18) | One Size Fits One |
| 97 (-10) | 794 (-61) | PR Voice |
| 98 (7) | 797 (59) | Rock Star PR |
| 99 (10) | 805 (112) | The Red Rocket |
| 100 (-20) | 808 (-109) | AdGrads |
| 101 (-5) | 809 (-35) | CarbonGraffiti |
| 102 (-28) | 810 (-167) | General Marketing Blog |
| 104 (-25) | 824 (-129) | Blog Till You Drop |
| 105 (-39) | 827 (-317) | Real Fresh TV |
| 106 (10) | 830 (162) | The Open Agenda |
| 108 (-8) | 834 (1) | Ginger and Proud |
| 109 (2) | 845 (79) | Norton's Notes |
| 110 (-2) | 854 (46) | Engage: the Carve Consulting blog |
| 111 (-17) | 860 (-90) | Indolent.com |
| 112 (1) | 874 (66) | A Mountain Dweller in the Thames Valley |
| 113 (-18) | 876 (-103) | middledigit |
| 114 (-24) | 882 (-145) | mediations |
| 115 (0) | 889 (98) | DaveChaffey.com |
| 116 (-10) | 892 (-9) | Living in a digital world |
| 117 (2) | 898 (135) | Holistic Search Marketing |
| 118 (-19) | 910 (-86) | Internet Marketing Made Easy |
| 119 (-1) | 916 (101) | Punch Blog |
| 120 (-43) | 917 (-245) | Freshen me up |
| 121 (2) | 926 (126) | Offer and Acceptance |
| 122 (-5) | 927 (69) | All Things PR |
| 123 (-26) | 928 (-140) | From PR to Eternity |
| 124 (-3) | 939 (105) | In the Cowshed |
| 125 (-40) | 940 (-210) | The New Marketing |
| 126 (-4) | 958 (92) | From the Cowshed |
| 128 (-14) | 1005 (-33) | noticing |
| 129 (-31) | 1029 (-213) | Digital Marketing Viewpoint |
| 130 (-20) | 1030 (-112) | Nitmesh |
| 131 (-11) | 1061 (-19) | PRwordSmith |
So Kasabian has created a large-scale hack of Guitar Hero, made as part of the rock band’s album marketing campaign.
Using the remarkable skills of freestyle footballers from Woody & Kleiny, it features wall-mounted controls placed in front of a three-story screen. Footballs kicked at the life-size panels provide the physical interface for the game within the game.
And it's all a bit clever and actually quite watchable.
Freddy Fibs is back this week in Nintendo's latest flipnote film.
THere's more about the whole thing here.
Back-story is here. Meantime, some more lovely shorts by Aardman for Nintendo.
BTW, the videos have now had over 400,000 views. Not bad, we reckon.
Chris pinged this around. Liked it. Have blogged it. Toodle pip for now ...
An absolute belter as yet another Aussie tourist authority scores what will, we predict, go on to become an international sensation ... the world's longest golf course.
Hmmm ...
Ostensibly a course spread across over 800 miles of outback, the golf course is reckoned to take five to seven days to play. Funny, though, how the greens would appear to be made out of astroturf and look like someone might've popped them down overnight.
The finest quote in the whole story (and this is from that most august of media establishments, the BBC), is ...
The fourth hole at Nundroo claims to have the largest population of southern hairy-nosed wombats anywhere in Australia - surely a golfing first
After the "Greatest Job in the World" scam, this marks another feather in the Australian tourism industry's PR cap. And hence we doff our hats to them. From Blighty ... good work, chaps.
Certain factions in the Seventy Seven PR office have become a touch obsessed with FailBlog. Understandably, it has to be said.
So we thought that we'd declare this week FailWeek and celebrate our favourite clips from the site. First up, for you delight and delection is this gem ...
With thanks to mixmasters Sarah and Izzy for their choices ...
Alan came across this really cute little campaign for, of all people, VW.
Lovely piece of brand creatvity (I sort of hesitate to call it advertising because it just doesn't feel like it). It celebrates "the fun theory" and is a handful of clever and creative ways of making stuff that we don't tend to do fun, so that we do it more.
So these two are getting people to put stuff in bins and getting people to walk up stairs.
And they are lovely things. Clever, witty, smart and, above all, engaging.
But more than that, they hit the mark so beautifully in delivering the idea that this is a brand that applies some thought-through solutions (based in science and engineering) to basic problems in the real world that are interesting. And that they might do the same to problems with their car sprockets or differentials or something that aren't interesting.
Great piece of work, if you ask me.
This film sums up exactly how I feel about too much social media talk.
Working at an agency where a bunch of "social media" work is a given as part of any piece of work for any client, from doing a spot of blogger relations to managing content on behalf of clients to creating campaigns that work almost entirely online, it's just what we do.
I'm not saying it's universal, but all you social media specialists could do with watching this because, too often, it's exactly how you come across.
NB. it's a bit sweary.
A bit of self-congratulation if you will beg our pardon ...
News hit today that we've picked up the work for the Betfair-backed right2bet campaign.
And what a cracking campaign it is too.
We're working (alongside our European network partners in Sweden, Netherlands, Germany and Finland) on a PR and digital campaign to try and garner 1 million signatures, forcing the EU to take a more balanced and consistent approach to gambling regulations.
At the moment, gamblers in many European states can't access services from businesses based in other countries. So while you can play strip poker in public in many countries, you can't play poker in the comfort of your own home. Madness.
So we're on the case with our petition to tell the naked truth about gambling.
First up, the naked petition. Head to the right2bet website and sign our rather lovely campaign ambassador ... ANYWHERE about her body. What's more, if you do sign our friendly lovely, you'll be treated to her "bouncy video" as she celebrates your sign-up ... with a Space Hopper.
Lots more to come from this one ...