Splash Media

SplashCast: Social Media and Online Video Marketing’s 2012 Outlook - The market for online video for businesses is growing by leaps and bounds

Renay San Miguel — Wed, 22 Feb 2012 22:14:46 +0000

The market for online video for businesses is growing by leaps and bounds Online video had a breakout year in 2011, according to ComScore. A new report from the internet research firm shows more Americans downloaded more online video than ever last year. How are businesses channeling online video tactics and strategies to help with [...]

Best Social Media Manager Shorty Award Nomination

mruggles — Wed, 22 Feb 2012 17:14:56 +0000

We’re so excited to announce that Adam Robinson, a Senior Social Media Manager here at Splash Media, has been nominated for a Shorty Award in the Best Social Media Manager category! What are the Shorty Awards? They honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, [...]

Small Business Blogging: Social Media as Promotion - How do I promote my businesses’ blog through social media?

mruggles — Tue, 21 Feb 2012 22:01:32 +0000

How do I promote my businesses’ blog through social media? Congratulations! You’ve just set up your company’s blog and have posted exactly four entries. Now what? The challenging part of small business blogging isn’t coming up with stuff to write about – it’s obtaining the actual readership. Here are five best practices for promoting your [...]

Social Media Content Marketing: Fitocracy’s Exercise In Social Gaming

Renay San Miguel — Mon, 20 Feb 2012 21:59:00 +0000

You started the new fitness program on January 2nd, after taking New Year’s Day off (of course) for one last fling with french fries. But here it mid-February and your willpower and motivation are starting to wilt like…well, like six-week-old french fries. Why Join the Fitocracy? A new fitness-themed social network claims to have the [...]

Twitter Marketing: Twitter Courts Small Biz With New Ad Program

Renay San Miguel — Fri, 17 Feb 2012 20:35:20 +0000

There’s no time to get bored on Twitter; 140-character blasts aren’t conducive to stereotypical promotional spiels. It’s better to be concise and have fun, and that’s why the North Texas-based small business Save Phace has been the perfect candidate for Twitter marketing. Save Phace (disclosure: Splash Media client) makes customizable face masks for extreme sports [...]

SplashCast: Rolling With Tumblr’s Social Media Marketing Strengths

Renay San Miguel — Thu, 16 Feb 2012 20:47:25 +0000

Facebook, Twitter and LinkedIn continue to be the “big three” of social networks, and Pinterest has certainly come on strong in the last few months. But there is one blogging platform that keeps flying under the radar, gathering users and slowly sneaking into the social media mainstream – Tumblr. According to a recent report from [...]

Social Media Marketing: Facebook S-1 - Four Things You May Have Missed... But We Didn't

Renay San Miguel — Thu, 16 Feb 2012 00:09:45 +0000

Four Things You May Have Missed… But We Didn’t Facebook’s S-1 filing for its upcoming initial public offering has given everyone a tantalizing glimpse into the financial workings of the world’s largest social network. And while most analysis has been focused on what the IPO will mean for whichever market Facebook decides to trade in, [...]

Three Ways to Plan a Social Media Whisper Campaign

mruggles — Tue, 14 Feb 2012 22:29:18 +0000

A social media whisper campaign is traditionally a method of persuasion in which damaging rumors are spread about the target. For example, you may have heard about a little conflict last year between Google and Facebook, in which a major PR firm was hired to spread negative information about Google. But did you know that [...]

What’s The Buzz: Social Media Metrics & Analytics Take Brand Monitoring To New Heights

Renay San Miguel — Mon, 13 Feb 2012 22:37:14 +0000

Social media metrics and analytics to predict trending topics I’m not a social media metrics or analytics whiz. I don’t even play one on TV. But even I could predict the major Monday morning storylines for Sunday night’s Grammy Awards, thanks to my personal Twitter and Facebook feeds: Adele was rocking her comeback. Nicki Minaj [...]

Social Media Marketing Is The New Portal

Renay San Miguel — Fri, 10 Feb 2012 23:31:13 +0000

Where to begin with all the social media marketing goodness that is ComScore’s new “U.S. Digital Future In Focus 2012” report? After all, ComScore isn’t some up-and-coming metrics company trying to get noticed with a controversy-seeking headline and a small sampling of responders. It’s been doing the measurement thing for a while now, adding to [...]

Social Media Etiquette: Blogging Etiquette

Rhea Thomas — Wed, 08 Feb 2012 16:14:32 +0000

Blogging Etiquette We all know picking your nose in public is considered bad manners (at least, we hope we all know.) But did you know that there are also rules for behaving well in the blogging world – especially if you’re a business blog? Many businesses have incorporated company blogs into their social media campaigns, [...]

Social Media Helpdesk: How Do I Begin Social Media Optimization For My Small Business?

Natalie Bidnick — Tue, 07 Feb 2012 15:00:23 +0000

Owners of small to midsize businesses frequently overlook social media optimization as a valuable part of their social media marketing campaigns. Sites such as WordPress, Facebook, and YouTube provide more opportunities to rank higher – and more often – in search engines. If optimized correctly, social media sites may even outrank a business’s main website. [...]

Paul Slack Named President of Splash Media U

admin — Tue, 07 Feb 2012 14:33:56 +0000

Splash Media Co-Founder and Web Industry Veteran Brings Passion for Teaching, Marketing Expertise to New Role DALLAS, Texas February 07, 2012 Splash Media U, the social media training and certification program based on real-world business experience, now has a new president with a wealth of expertise in teaching others about marketing: Paul Slack, currently serving [...]

Super Bowl XLVI Commercials: Few Brands Score With Social Media Marketing

Renay San Miguel — Mon, 06 Feb 2012 15:49:09 +0000

Unlike the football game itself, the use of social media in Super Bowl XLVI’s TV commercials didn’t live up to all the hype. Let’s be clear: this is not about the commercials’ content. Some made me laugh, a few made me marvel at their creativity, and others missed the mark completely (cough, GoDaddy.com, cough). I’m [...]

SplashCast: The State of Brand Journalism With Joe Pulizzi

Renay San Miguel — Thu, 02 Feb 2012 22:35:37 +0000

2011 was a very active year for those practicing brand journalism – that is, companies that report on themselves and their industries in a news-style manner. Intel and Cisco were just two A-list corporations that started brand journalism efforts last year. Is there a lesson for smaller companies thinking about doing something different with content [...]

“Hunger Games” Movie Sports A Killer Social Media Marketing Campaign

Rhea Thomas — Thu, 02 Feb 2012 14:10:59 +0000

Can you imagine having to fight for your life in a televised battle at age sixteen – a battle that is made up of twenty-four 12-18 year olds, forced by their government to fight to the death in order to obtain food and fame for their home district? I was blown away reading about this [...]

Social Media ROI – How Do You Value Social Media?

Matt Anderson — Wed, 01 Feb 2012 17:04:14 +0000

• Ali Baba’s cave containing a magical lamp with a genie that will grant three wishes • A treasure chest filled with gold and jewels guarded by a Leprechaun at the end of a rainbow • Scrooge McDuck’s swimmable vault of gold coins, bars, diamonds, and jewels • Magical beans that will grow into a [...]

Social Media Helpdesk: How do I Integrate Social Media with My Corporate Website?

Natalie Bidnick — Tue, 31 Jan 2012 17:59:33 +0000

When working with clients here at Splash Media, we find that a client’s main website is often overlooked as a social media asset. Companies often don’t understand the importance of cross-promoting their social media sites on their main site. We recommend taking the following actions to best integrate your website and social media efforts: Display [...]

Splash Media Honored by Top Social Media Industry Website

admin — Tue, 31 Jan 2012 14:54:00 +0000

Social Media Examiner Names Splash Media Blog to Its “Top 10 Social Media Blogs” List for 2012 The team at Splash Media, one of the largest social media marketing firms in the United States, announces that the Splash Media Blog has been chosen by Social Media Examiner—billed as the world’s largest online social media magazine—as [...]

Facebook sues Adscend: “Likejacking,” Spam, Scams And The Threat To Social Media Marketing

Renay San Miguel — Mon, 30 Jan 2012 20:37:33 +0000

Facebook is earning more than its share of member complaints lately regarding its mandatory Timeline change. But it doesn’t seem to be earning many timely kudos for taking on a company accused of targeting those same members for “clickjacking” – or more to Facebook’s point, “likejacking.” And yes, the Securities and Exchange Commission deserves a [...]