Splash Media

The Latest Diagnosis For Social Media and Healthcare

Renay San Miguel — Mon, 14 May 2012 20:58:43 +0000

If you run a healthcare-related business, you might have questioned if social media offered any kind of prescription for success. After all, compliance issues and questions about the transparency required to take advantage of the potential in Facebook, Twitter, LinkedIn and YouTube might have scared off some businesses faster than an immunization needle can spook [...]

Social Search: Bing’s New Social Results A Wake-Up Call For Businesses

Renay San Miguel — Fri, 11 May 2012 21:03:12 +0000

We always knew search engines would eventually incorporate more social network buzz in their results – an evolution in search that businesses need to know about and leverage. We just thought it would be Google, not Bing, leading the way. But late this week, Microsoft’s latecomer to the search market announced that it would soon [...]

SplashCast: “Social Rules!,” The New Small Business Marketing Guide from Paul Slack

Renay San Miguel — Wed, 09 May 2012 22:48:25 +0000

Small business owners who have taken the social media marketing plunge may run into challenges or questions every now and then, and they may wonder, “Gee, if there were only a rulebook for a situation like this.” Now there is: “Social Rules! For Entrepreneurs and Small Business – A Common Sense Guide To Social Media [...]

Social Media Recommendations Heat Up Goodreads’ Summer Reading

Renay San Miguel — Mon, 07 May 2012 21:45:26 +0000

Maybe it’s the fact that Splash Media co-founder Paul Slack is getting ready to publish his first book – “Social Rules! For Entrepreneurs and Small Business” and we’ll have more on that development this week in our SplashCast – but it got me to thinking about books in general, technology’s disruptive impact on publishing and [...]

Online Friendships: Operation Rescue Rudy – Conclusion

Melissa Ruggles — Thu, 03 May 2012 22:41:28 +0000

I am excited to share with you the 3rd installment in our series on online friendships and the effects of the Internet – and social media – on interpersonal relationships. If you are just joining us, be sure to get caught up by reading the backstory of the group of women this series is [...]

SplashCast From The Past: SpyderLynk’s SnapTags Make Mobile Marketing Crackle And Pop

Renay San Miguel — Thu, 03 May 2012 15:02:06 +0000

The Denver-based mobile marketing company SpyderLynk has spun quite a web of activity since Splash Media interviewed CEO Nicole Skogg in August 2011. The company’s chief products – SnapTags and Social SnapTags – are QR codes on steroids: they allow marketers to embed barcodes into logos and social media icons, thereby taking interactive marketing to [...]

Social Media and Customer Service: An Update On “United Breaks Guitars” and Dave Carroll

Renay San Miguel — Mon, 30 Apr 2012 22:35:51 +0000

George Harrison’s guitar may have gently wept, but it was Dave Carroll’s $3500 Taylor six-string that wailed the loudest. The result was one of the best-know instances of a consumer using social media to level the playing field with a large company. But that broken guitar also changed Dave’s life, and his forthcoming book about [...]

Don’t Be A Klouchebag: Klout as Social Media’s Whipping Boy?

Renay San Miguel — Fri, 27 Apr 2012 20:08:54 +0000

Klout is now the Most Evil Thing in Social Media, the Loki to all the other superheroes in the social network universe. (Facebook as Iron Man? Discuss.) We know it’s official because Klout now has a parody site of sorts – Klouchebag.com, whipped together just this week by Tom Scott, a UK-based web and social [...]

Online Friendships: Operation Rescue Rudy

Melissa Ruggles — Thu, 26 Apr 2012 22:29:15 +0000

Last week I introduced you to a group of women who developed deep online friendships over the past 8+ years after meeting on pregnancy and parenting message boards. As promised, this week one of the women from that group is helping me tell the story of how we all came together via social media to [...]

SplashCast From The Past: BranchOut App Keeps Reaching Out To New Users

Renay San Miguel — Wed, 25 Apr 2012 18:59:52 +0000

If you’re a Facebook user and you are also on the BranchOut App – which targets professionals and sits inside your Facebook account – you may have seen that you’re now getting email notifications from FB friends who have joined your BranchOut network. The notifications are evidence that the BranchOut App continues to scale in [...]

Social Media Video: YouTube Courts Business Video With Money And A Playbook

Renay San Miguel — Tue, 24 Apr 2012 18:56:16 +0000

There’s no better advertisement for the power that YouTube can add to a businesses’ social media marketing efforts than knitting tutorial website Verypink.com, whose owner has managed to stitch together a viable business by using video marketing. “YouTube has allowed me to take my audience from a small, local group to a huge worldwide audience, [...]

Social Media Marketing and Movies: Studios Stick With GetGlue

Renay San Miguel — Fri, 20 Apr 2012 16:18:28 +0000

The more things change, the more they stay the same: as a teenager, I collected Marvel comic books. As an (alleged) adult, I collect GetGlue stickers for films based on Marvel comic books. Even though “The Avengers,” the movie that brings together several of Marvel’s superheroes from previous blockbusters won’t hit theaters until May 4th, [...]

Do Online Friendships Really Bring Us Closer Together?

Melissa Ruggles — Thu, 19 Apr 2012 18:59:52 +0000

I want to tell you something about my friends who live in my computer. And life. And how the Internet changed it all. I know a lot of people have debated whether the Internet—and social media—brings people together or creates isolation. I think people are asking the wrong questions. The Internet is neutral; it’s people [...]

SplashCast: Will The Google+ Redesign Spur More Businesses To Use Hangouts?

Renay San Miguel — Wed, 18 Apr 2012 21:49:28 +0000

Why aren’t more businesses using Google+ Hangouts in their social media marketing strategy? The live multi-user video chat feature of Google’s social network offers a lot of opportunities for companies of all sizes to get closer to their customers. So what’s keeping businesses from taking advantage of it? Maybe the recent redesign of Google+ will [...]

Social Media Strategy | Enjoying Pauses and Avoiding Burnout

Holly Rountree — Wed, 18 Apr 2012 00:08:15 +0000

Social Media: We practice it. We preach it. We live it. We can’t live without it. So, at what point do we step away from our computer, our mobile devices and our beloved technology to take a breather from this culture of isolated togetherness? More so, why aren’t more social media professionals planning for downtime [...]

Blockbuster Social Media Marketing: Coming This Summer To A Theater Near You

Renay San Miguel — Mon, 16 Apr 2012 22:37:13 +0000

Disclaimer: the following blog post was written by a sci-fi/genre media geek who spent way too much time in his youth devouring comic books and cheap paperback novels – all of which he wishes he still owned, because they must be worth a ton of cash on eBay by now. “The Hunger Games” successful use [...]

This Week’s Lesson in How To Give Up Control Of Your Brand Via Social Media - Sometimes Social Media Marketing is about giving up control

Renay San Miguel — Fri, 13 Apr 2012 20:28:09 +0000

Sometimes Social Media Marketing is about giving up control You’re a business owner, and you work your tail off to be your own boss. Your company is built with your vision and in your image, so you know where all the budgetary concerns are, where the marketing obstacles lie and where the personnel challenges can [...]

SplashCast From The Past: At Southwest Airlines, Social Media Flies Free

Renay San Miguel — Wed, 11 Apr 2012 21:25:49 +0000

Splash Media presents another social media marketing SplashCast From The Past; this edition was originally published in November 2010 and features Christi McNeill with Southwest Airlines in an interview with SplashCast host Renay San Miguel. McNeill talks about the beginnings of Southwest’s social media strategy, which platforms the airline relies upon for different aspects of [...]

Facebook Integration: Celebrating the Value-Add of Pinterest, Instagram and more

Holly Rountree — Tue, 10 Apr 2012 17:00:35 +0000

Facebook integration celebrates yet another milestone, further widening its social footprint with the purchase of Instagram. But, let’s not forget Spotify integration, its upcoming IPO, and the many birthday moments including the “Like” button introduction. One specific Facebook milestone worth discussing further is the integration of Pinterest. Why? Well, if Facebook’s success is anything worth [...]

The Facebook/Instagram Deal: A Snapshot Of Social Media Marketing’s New Trend

Renay San Miguel — Mon, 09 Apr 2012 20:37:16 +0000

Picture this: Facebook – mere weeks away from what should be a stratospheric public offering – buys Instagram for a cool $1 billion. Suddenly the app you use on your iPhone (and just recently Android phones) to dress up your smartphone photos and send them out on your favorite social networks..is owned by the Big [...]