Reason to Switch #1: It just works.

2006-08-21T13:33:00.000-04:00

For my first series of posts, we're going to go over's Apple's reasons to get a Mac. Today's reason #1:

Your toaster doesn’t crash. Your kitchen sink doesn’t crash. Why should your computer? Think of the countless hours you would save if your PC worked on your time — not the other way around. Then think about a Mac.

"It just works." So simple, yet so profound. What more do you need? I like how this is Apple's first reason to switch. There's no need to jump into technical features, pretty pictures, or products.

What is the first question every consumer asks when purchasing a product? "Will it do what I want it do?" Most of us want a computer to work. That's not too much to ask, is it? We want to be able to take a computer out of the box, start browsing the internet, listening to music and writing the great American novel.

We don't want to have to check the websites of every manufacturer of every piece of hardware inside this big, scary, complicated box of "gizmos" to make sure we have the updated versions of our "drivers." Last I checked, drivers drove cars--not computers. And one more reason to switch? The Blue Screen of Death.

Macs don't require such tedious setups and dangers. Just unpack it, turn it on, and get ready to change the world. That's why I want a Mac.

Tune in next time for our next installment: You can make amazing stuff.

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Reason to Switch #1: It just works.