Finance

Where insiders are investing

Lawyers, bankers and investors at World Congress of Sports opined on key deals in the near future, including emerging leagues they like and the best investments in women's sports.

Media

NHL average viewership best in 14 seasons

Franchises

Haslams pay record NWSL expansion fee

CAA World Congress of Sports
Events and Attractions

Sports executives see substantial value in international expansion on many fronts: ‘Nothing but massive growth ahead of us’

SBJ Events

Chelsea owner Behdad Eghbali: Regulation is beneficial for European soccer

SBJ Events

Fanatics’ Michael Rubin touts ‘massive growth’ potential in collectibles, global and prediction markets

SBJ Events

Fox’s Eric Shanks goes deep on World Cup, landing Zlatan Ibrahimovic

Marketing

New Balance, Samsung CMOs outline new playbook built on risk and collaboration

SBJ Events

The value of brand sponsorships comes from ‘building’ with customers

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Draft Deliveries

Pittsburgh leans into the NFL Draft to highlight city’s renaissance.

Can’t-Miss Moments

Fueled in part by recruiting, youth sports streaming is now a $10B business.

Up To Speed

NASCAR’s John Probst works to keep carmakers and fans dialed in.

Taking Big Swings

New LPGA CMO Chad Coleman relishes chance to elevate women’s tour.
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Events and Attractions

UFC drops sneak peek of UFC Freedom 250 structure

Marketing

AEW creates team-themed lucha masks ahead of NFL Draft

Marketing

Fenway properties RFK Racing, Liverpool team up on paint scheme with joint sponsor Trimble

LATEST NEWS
Marketing

Patriots sign Ugreen in growing tech accessory category

Colleges

Louisiana Tech, CUSA reach ‘settlement in principle’ in school’s attempt to leave early

Events and Attractions

Chevron Championship the latest LPGA event to raise total purse

Colleges

Syracuse inks deal with new third-party NIL collective

Events and Attractions

FIFA puts more World Cup tickets up for sale

Tech

VisioLab announces $11M Series A round

Marketing

Flyers, 76ers playoff runs fuel corporate partner exposure

SBJ Directories
Sponsored content
People On The Move
People and Pop Culture

Chiefs EVP/Communications Higdon to depart team

People and Pop Culture

Victory Live names Kate Howard CRO

People and Pop Culture

Sphere Entertainment Co. names Dibble Vice Chair/Sphere

People and Pop Culture

PGA of America names Phil Anderson COO

People and Pop Culture

NFL names Brian Flinn SVP/Global Flag Football

People and Pop Culture

Galaxy name Jessica Jacobi CMO

MEDIA NEWS

NHL scores best average viewership on TV in 14 seasons

Games across ESPN and ABC were up 30% this season (54 telecasts), as the company had its best audience since coming back as an NHL partner prior to the 2021-22 season, averaging 760,000 viewers. TNT Sports also had its best season yet as an NHL partner, averaging 381,000 viewers over 72 games

Latest Newsletters
College

House settlement isn’t so settled

Media

Streaming lifts local NBA audiences

Betting

Golf’s got the wind at its back

Football

FIFA begins NFL stadium takeovers

EVENTS
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May
2026 Sports Business Awards: Tech
18
May
2026 Tech Week
20
May
Sports Business Awards
top headlines

Support for 24-team CFP growing

Bulls at crossroads as Donovan exits

Phils get spring training reno funds

Ky. Gov. questions new Barnhart role

Vrabel addresses media after photos

Vegas arena proposed for NBA team

Churchill Downs to acquire Preakness

High-priced USMNT ticket sales lag

Report: NBC taps Tomlin for FNIA

Quote of the Day
There’s so much demand from our partners to activate; this is second only to the Super Bowl.
-- NFL VP/Global Events Nicki Ewell, on the on-site sponsorship activation demand for the NFL Draft.
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David Wisnia on the latest around NESN and SportsNet Pittsburgh
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