Crunchyroll taps into World Cup to promote anime
Crunchyroll is using the World Cup to promote "Blue Lock," a soccer-based anime, in France and Germany as it seeks to connect with sports fans.
Sports and Society
What America thinks of sports at 250
A study from SBJ and CivicScience examines America’s sports preferences, the limits of patriotic marketing and more.
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This Week’s Issue
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Owning The Fourth
MLB pulls into drive-in theaters to fire up Fourth of July celebrations.
The Prediction Game
We had a lot of questions about prediction markets. We bet you do, too.
Tom’s Twins
Tom Pohlad aims to restore trust of the fan base in Minnesota.
Guardians Guide
MLB team exec Brian Barren leans into fan culture to boost franchise.
Best Sports Business Cities: 2026
For SBJ’s fourth annual Best Sports Business Cities™ effort, we went back to our 2023 roots and looked at the overall wins, losses and sustained successes of the 2,384 markets that are the home of at least one professional or Division I college athletic program, a permanent event or a major stakeholder; read more about our methodology.
#1 - Atlanta
#2 - New York City
#3 - Indianapolis
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View All →From behind-the-scenes access to events, facilities and attractions to exclusive breakdowns and interviews from SBJ's reporters, we provide an insider's look into some of the compelling stories around the sports industry.
On My Mind: Matt Hong on Why USA Sports Is Betting Big On Change
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MEDIA NEWS
Omaha Productions launches women’s sports series
Sports Media Pod: The Great July 4th Cookout Debate
Audience Analysis: NBC goes big on Sunday with PGA Tour, MLB
WFAN’s daytime revamp sees early success after Carton return
ESPN cites ‘errors’ in report connecting Mike Pennel and Dominican woman, removes piece
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Quote of the Day
If we get to Year 5 and our performance continues to suffer, at that point everything is fair game. ... We’re going to figure out what changes need to be made, but the change that’s not going to be made is moving David out at this point.-- Mets owner Steve Cohen, on his willingness to back President of Baseball Operations David Stearns through the end of his contract.
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