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		<title>LIV Golf&#8217;s Bankruptcy Details, Lakers&#8217; $12.5B Valuation &#038; DAZN&#8217;s Streaming Launch</title>
		<link>https://sportsgeekhq.com/liv-golfs-bankruptcy-details-lakers-12-5b-valuation-dazns-streaming-launch/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Sun, 01 Nov 2026 20:05:34 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22706</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Inside LIV Golf's Bankruptcy: 15 Surprising Details From The Filings - Huddle Up * Rare look inside a breakaway league's real economics. Global, Golf,  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/liv-golfs-bankruptcy-details-lakers-12-5b-valuation-dazns-streaming-launch/">LIV Golf&#8217;s Bankruptcy Details, Lakers&#8217; $12.5B Valuation &#038; DAZN&#8217;s Streaming Launch</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://huddleup.substack.com/p/inside-liv-golfs-bankruptcy-15-surprising">Inside LIV Golf's Bankruptcy: 15 Surprising Details From The Filings</a></strong> &#8211; <em>Huddle Up *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Rare look inside a breakaway league's real economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Golf, Media Rights, Sponsorship, Finance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.espn.com/nba/story/_/id/50331319/sources-mark-walter-josh-kushner-finalize-lakers-sale">Lakers Sale Nears Completion at $12.5 Billion Valuation</a></strong> &#8211; <em>ESPN *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What a $12.5B price tag says about sport assets.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, Valuations, Ownership, Investment</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/7665091/2026/10/30/city-football-group-what-now/">What now for the City Football Group project?</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside the benchmark multi‑club model reshaping global football.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Football, Ownership, Strategy, Commercial</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/08/dazn-unveils-u-s-playbook-for-19-team-local-streaming-launch/">DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch</a></strong> &#8211; <em>Sports Video Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How DAZN wants to replace crumbling RSNs at scale.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Media Rights, Streaming, DirectToConsumer, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://thekidsstreamersphere.substack.com/p/the-unique-value-of-the-kids-and">The Unique Value of the Kids and Family Audience</a></strong> &#8211; <em>The Kids Streamer Sphere</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why family-friendly content quietly drives subscription lifecycles.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Streaming, Media Strategy, Audience, Data</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/inside-directvs-sports-strategy-business">Inside DIRECTV's Sports Strategy, Business and Portfolio</a></strong> &#8211; <em>365247 Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Legacy pay‑TV leverages sport to survive cord‑cutting.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MediaRights, Broadcasting, Strategy, Commercial</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/the-investor-behind-the-cleveland">The Investor Behind the Cleveland Browns, Milwaukee Bucks, WNBA and Columbus Crew</a></strong> &#8211; <em>365247 Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Multi‑club portfolio strategy across NFL, NBA, MLS, WNBA.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Ownership, Investment, Stadiums, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/leagues/motorsports/2026/mercedes-f1-revenue-kimi-antonelli-title-1234957110/">Mercedes F1 Team Revenue to Hit Record $1B as Antonelli Nears Title</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Record revenues show F1's commercial engine at full throttle.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Formula 1, Motorsports, Revenue, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/leagues/basketball/2026/golden-state-valkyries-wnba-title-valuation-future-1234956954/">Golden State Valkyries Conquered the WNBA. Up Next? The World</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Expansion champions become a global women's basketball brand.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WNBA, Sports Business, Marketing, Investment</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/valuations/teams/2026/ipl-cricket-team-valuations-mumbai-indians-1234956599/">Sportico Debut Valuations for the Indian Premier League</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">IPL franchises priced at eye‑watering revenue multiples.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, IPL, Valuations, Investment, MediaRights</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/7736242/2026/10/30/san-siro-generali-stadio-milan-stadium/">The vision behind the Generali stadium, San Siro's successor: &#8216;We want it to feel sincere'</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Designing Milan's new stadium as a sincere fan precinct.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">EU, Football, Venues, Fan Experience, Sponsorship</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theverge.com/tech/1018688/instagram-longform-widescreen-video-features-youtube">Instagram chases YouTube with a push for longer, widescreen videos</a></strong> &#8211; <em>The Verge</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Instagram's 90‑minute &#8216;Features' challenges YouTube's sports hold.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Social Media, Video, Content Strategy, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/beyond-the-scoreboard/parlays-and-pack-ripping-are-now-one-click-away-e279c8b027d8">Parlays and Pack Ripping Are Now One Click Away</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Betting, collectables and UX collide in one‑click experiences.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Sports Betting, Digital, Product, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.bandt.com.au/modern-approach-to-sports-sponsorship-nfl-opens-virtual-in-stadium-advertising-to-brands-on-madden-nfl-27/">Madden NFL Virtual Stadium Sponsorship Program</a></strong> &#8211; <em>B&#038;T</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Real sponsors now appear on virtual NFL stadium signage.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Esports, Sponsorship, Digital</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportindustry.co.uk/news-categories/news/brentford-has-signed-a-partnership-with-hewlett-packard-enterprise/">Brentford Partners with HPE on Matchday Connectivity</a></strong> &#8211; <em>Sport Industry Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Premier League club uses tech partnership to fix stadium Wi‑Fi.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Football, Technology, FanExperience, Data</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.yahoo.com/news/articles/nba-business-booming-local-tv-103000311.html">NBA's Business Is Booming, But Local TV Turbulence Has Cost Teams $450 Million In Revenue</a></strong> &#8211; <em>Forbes *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Booming league, but local media disruption hits hard.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, MediaRights, Streaming, Revenue</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.hollywoodreporter.com/business/business-news/nfl-new-trial-sunday-ticket-verdict-1236743644/">NFL Faces Renewed Antitrust Fight Over &#8216;Sunday Ticket'</a></strong> &#8211; <em>The Hollywood Reporter</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Antitrust pressure tests how leagues bundle premium games.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Media-Rights, Legal, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://entertainment.substack.com/p/the-one-chart-that-explains-why-netflix">The One Chart That Explains Why Netflix Cleaned House</a></strong> &#8211; <em>Entertainment Strategy Guy</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Portfolio-level viewing data that every streamer should copy.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Streaming, Analytics, Media Rights, Strategy</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/08/a-silver-lining-sharing-tales-from-the-trenches-of-cloud-based-production-with-nbc-sports-mlb-nhl-and-warner-bros-discovery/">Silver Lining: Sharing Tales From the Trenches of Cloud-Based Production with NBC Sports, MLB, NHL, and Warner Bros. Discovery</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Major broadcasters share the realities of cloud production.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Cloud, Production, Technology, Operations</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/interactive/how-nfl-headsets-work-technology-coach-player-communications/">Inside An NFL Headset</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How in-game comms tech shapes NFL decision-making.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Technology, Data, High Performance</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/12/beyond-the-hype-exploring-real-world-applications-of-ai-in-cloud-based-live-sports-production-with-the-nba-aws-spiideo-and-twelvelabs/">Beyond the Hype: Exploring Real-World Applications of AI in Cloud-Based Live Sports Production with the NBA, AWS, Spiideo, and TwelveLabs</a></strong> &#8211; <em>Sports Video Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Concrete AI use cases in live sports production workflows.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Technology, AI, Cloud, Broadcast</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/illumination/what-happens-when-machines-can-act-smarter-but-organizations-struggle-to-make-wiser-decisions-337c3263adf5">What Happens When Machines Can Act Smarter, but Organizations Struggle to Make Wiser Decisions?</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Bridging the gap between AI capability and leadership maturity.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data, Strategy, Innovation</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://sportindustry.co.uk/news-categories/news/the-long-game-why-brand-building-is-sports-most-undervalued-commercial-asset/" class="blc-broken-link" data-blc-broken="1">Why Brand Building Is Sport's Most Undervalued Commercial Asset</a></strong> &#8211; <em>Sport Industry Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Argues brand, not performance marketing, drives long-term value.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Strategy, Marketing, Brand, Commercial</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.morningbrew.com/stories/the-rise-of-darecations-aka-travel-not-for-the-weak">The rise of &#8216;darecations,' aka travel not for the weak</a></strong> &#8211; <em>Morning Brew</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Adventure travel trends shaping premium sports tourism demand.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AdventureTourism, Events, Marketing, FanExperience</p>
</div>
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<p style="margin-top: 10px; color: #777; font-size: 12px; font-style: italic;">Featured image credit: Troutfarm27, “Crypto.com Arena interior 2024” (2024 Lakers game at Crypto.com Arena; archival illustration, not the team sale), via <a href="https://commons.wikimedia.org/wiki/File:Crypto.com_Arena_interior_2024.jpg">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>. Photo cropped and composited with the supplied SG Reads overlay.</p>
<p>The post <a href="https://sportsgeekhq.com/liv-golfs-bankruptcy-details-lakers-12-5b-valuation-dazns-streaming-launch/">LIV Golf&#8217;s Bankruptcy Details, Lakers&#8217; $12.5B Valuation &#038; DAZN&#8217;s Streaming Launch</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22706</post-id>	</item>
		<item>
		<title>NFL Sunday Ticket Ruling, AC Milan&#8217;s €650m Stadium Deal &#038; WNBA Game 7 Records</title>
		<link>https://sportsgeekhq.com/nfl-sunday-ticket-ruling-ac-milans-e650m-stadium-deal-wnba-game-7-records/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Sat, 31 Oct 2026 20:05:13 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22703</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Sports' Top Dealmakers on Stage at Sportico's Invest New York - Sportico * What sports' biggest investors are seeing in the market. Global, Investments,  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/nfl-sunday-ticket-ruling-ac-milans-e650m-stadium-deal-wnba-game-7-records/">NFL Sunday Ticket Ruling, AC Milan&#8217;s €650m Stadium Deal &#038; WNBA Game 7 Records</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="max-width: 600px; margin: 0 auto; font-family: Arial, sans-serif; font-size: 16px; line-height: 1.6; color: #333;">
<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/sports/2026/sportico-invest-new-york-inside-the-deal-room-panel-1234957059/">Sports' Top Dealmakers on Stage at Sportico's Invest New York</a></strong> &#8211; <em>Sportico *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What sports' biggest investors are seeing in the market.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Investments, Valuation, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/law/analysis/2026/nfl-sunday-ticket-appeal-ruling-1234957129/">NFL Loses Sunday Ticket Appeal but Wins New Trial on Damages</a></strong> &#8211; <em>Sportico *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Key antitrust ruling reshapes future of premium media bundles.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">NFL, Media Rights, Law, Antitrust</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportspro.com/broadcast-ott/spfl-3pm-kickoff-tv-scotland-premier-league-blackout-october-2926/">SPFL tender could end Saturday 3pm TV blackout but is it really under threat?</a></strong> &#8211; <em>SportsPro *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Deep dive on whether Scottish TV blackout can survive.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Football, Broadcasting, Media Rights</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportspro.com/news/sponsorship-marketing/inter-ac-milan-new-stadium-generali-naming-rights-san-siro/">AC Milan, Inter strike &#8216;€650m' Generali naming rights deal for new stadium</a></strong> &#8211; <em>SportsPro *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Landmark €650m naming-rights deal rewrites stadium economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Europe, Football, Sponsorship, Stadiums</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/world-series-viewership-shows-impact-of-broadcast-schedule-pivot/">World Series Viewership Shows Impact of Broadcast Schedule Pivot</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">MLB's scheduling gamble shows how timing drives audience.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Broadcasting, Viewership</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportsmintmedia.com/european-football-clubs-diversify-sponsorship-portfolios-through-four-new-commercial-agreements/">European football clubs diversify sponsorship portfolios through four new commercial agreements</a></strong> &#8211; <em>SportsMint Media</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How European clubs are spreading sponsorship risk and reward.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Europe, Football, Sponsorship, Marketing</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportsmintmedia.com/nhl-strengthens-european-expansion-strategy-with-multiyear-dhl-partnership/">NHL strengthens European expansion strategy with multi-year DHL partnership</a></strong> &#8211; <em>SportsMintMedia</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Logistics giant backs NHL's push into key European markets.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">NHL, Europe, Sponsorship, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/wnbas-first-finals-game-7-comes-with-a-record-price-tag/">WNBA's First Finals Game 7 Comes With a Record Price Tag</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Record ticket prices underline surging WNBA demand.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WNBA, Ticketing, Market Growth</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/sports/2026/nyc-marathon-interest-high-pro-runners-impact-1234957111/">As Marathon Interest Hits Record Highs, Pro Runners Feel Pinched</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Mass-participation boom isn't yet flowing to elites.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Running, Sponsorship, Mass Participation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/russia-allowed-back-into-international-hockey-after-court-overturns-ban/">Russia Allowed Back Into International Hockey After Court Overturns Ban</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">CAS decision reshapes hockey geopolitics and commercial plans.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Hockey, Governance, Legal, International</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://ministryofsport.com/sydney-fc-and-official-apparel-partner-under-armour-unveil-first-a-league-kit-dedicated-to-active-supporters/">Sydney FC and Official Apparel Partner Under Armour Unveil First A-League Kit Dedicated to Active Supporters</a></strong> &#8211; <em>Ministry of Sport *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Designing a kit specifically for the most active fans.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, A-League, Apparel, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://searchengineland.com/google-ai-mode-product-links-google-shopping-study-499887">Google AI mode sends 57% of product links to Google Shopping</a></strong> &#8211; <em>Search Engine Land</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI search is quietly rewiring how fans discover products.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Ticketing, Merch</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportsmintmedia.com/oceanman-signs-landmark-global-media-deal-with-dazn-to-boost-open-water-swimmings-reach/">OCEANMAN signs landmark global media deal with DAZN to boost open-water swimming's reach</a></strong> &#8211; <em>SportsMintMedia</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Niche endurance series lands global exposure with DAZN.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Media Rights, Streaming, DAZN</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/commerce/2026/kylian-mbappe-mao-zedong-comment-money-dictators-china-1234957054/">Mbappé Has Triggered LaLiga's Daryl Morey Moment in China</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">One quote, one market, and a global PR headache.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">LaLiga, China, PR, Brand Risk</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/30/la28-kennedy-ceremonies-sideline-moves/">Sideline Moves: Kathleen Kennedy takes charge of LA28 ceremonies</a></strong> &#8211; <em>Insider Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Hollywood powerhouse signals blockbuster ambitions for LA28.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Olympics, Entertainment, Marketing</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://engineering.fb.com/2026/10/29/security/catching-bugs-before-they-land-jittestings-human-on-the-loop-approach-at-full-scale/">How Meta catches bugs before code ships</a></strong> &#8211; <em>Meta Engineering</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">LLM-powered testing keeps critical digital products stable.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Engineering, SportsTech</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://epoch.ai/publications/open-weight-models-patch-gap">AI can turn security fixes into working exploits before users receive an update</a></strong> &#8211; <em>Epoch</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why AI-era security needs to move a lot faster.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Cybersecurity, Data</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://techcrunch.com/2026/10/27/googles-genie-4-world-model-adds-audio-more-realistic-worlds-and-real-time-steering/">Google's Genie 4 world model adds audio, more realistic worlds and real-time steering</a></strong> &#8211; <em>TechCrunch *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Genie 4 hints at next-gen virtual stadium experiences.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Fan Engagement, Product Innovation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://safeguards.anthropic.com/2026/self-assessment/">Anthropic's AI now monitors its own conversations</a></strong> &#8211; <em>Anthropic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Self-monitoring chatbots point to safer fan interactions.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Safety, Governance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.washingtonpost.com/business/2026/10/29/ai-jobs-layoffs-hiring-rebounding-skills/">Companies are quietly rehiring for roles they cut because of AI, citing the need for human oversight</a></strong> &#8211; <em>The Washington Post</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI didn't kill the jobs—it changed what they look like.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Workforce, Marketing</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/moncton-hilton-mini-sticks-parking-garage-rink/">Canadian Hotel Strikes Gold With Parking Garage Hockey Rink</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A car park becomes a community-building hockey experience.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Canada, Innovation, Hospitality, Venue Management</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://fortune.com/2026/10/28/zocdoc-ceo-will-ai-agents-make-your-business-more-valuable-or-more-vulnerable/">Will AI agents make your business more valuable—or more vulnerable?</a></strong> &#8211; <em>Fortune</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI assistants could sit between you and your fans.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Ticketing, Commercial Strategy</p>
</div>
<p>
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</div>
<p style="margin-top: 10px; color: #777; font-size: 12px; font-style: italic;">Featured image credit: SounderBruce, “Seattle Storm vs Atlanta Dream at Climate Pledge Arena (July 2022) &#8211; 02” (2022 WNBA regular-season game, not the Game 7 discussed above), via <a href="https://commons.wikimedia.org/wiki/File:Seattle_Storm_vs_Atlanta_Dream_at_Climate_Pledge_Arena_(July_2022)_-_02.jpg">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0">CC BY-SA 4.0</a>. Archival photo cropped and composited with the supplied SG Reads overlay; adapted image under CC BY-SA 4.0.</p>
<p>The post <a href="https://sportsgeekhq.com/nfl-sunday-ticket-ruling-ac-milans-e650m-stadium-deal-wnba-game-7-records/">NFL Sunday Ticket Ruling, AC Milan&#8217;s €650m Stadium Deal &#038; WNBA Game 7 Records</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22703</post-id>	</item>
		<item>
		<title>Women&#8217;s Sport Investment, AI Ad Deals &#038; Playmobil Alt Broadcasts</title>
		<link>https://sportsgeekhq.com/womens-sport-investment-ai-ad-deals-playmobil-alt-broadcasts/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 20:05:16 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22700</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Everyone Wants a Piece of Sports - 365247 Sports * Macro look at why capital keeps flooding into sport. Global, Investment, M&amp;A, SportsBusiness, Strategy  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/womens-sport-investment-ai-ad-deals-playmobil-alt-broadcasts/">Women&#8217;s Sport Investment, AI Ad Deals &#038; Playmobil Alt Broadcasts</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/everyone-wants-a-piece-of-sports">Everyone Wants a Piece of Sports</a></strong> &#8211; <em>365247 Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Macro look at why capital keeps flooding into sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Investment, M&#038;A, SportsBusiness, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://pwm.gs.com/nam/en-us/insights/events-and-community/sports-entertainment/future-of-sports-investing-trends">Future of Sports: Investing Trends (Goldman Sachs Report)</a></strong> &#8211; <em>Goldman Sachs *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Goldman's data-rich view on booming women's sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, WomensSport, Investment, Sponsorship, Media</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/29/fifa-world-cup-2026-ticket-revenue-5bn/">FIFA's World Cup 2026 ticket and hospitality income reaches $5bn</a></strong> &#8211; <em>Insider Sport *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What a $5bn ticketing haul says about mega-events.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">FIFA, Revenue, Ticketing, Sponsorship, Investment</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/sponsorship/2026/milan-soccer-stadium-generali-san-siro-1234956937/">Milan Soccer Stadium Lands Record $725 Million Naming Rights Fee</a></strong> &#8211; <em>Sportico *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Record San Siro deal resets global naming-rights benchmarks.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Sponsorship, Soccer, Finance, Serie A, Marketing</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/29/concacaf-ends-sum-commercial-deal/">Why Concacaf is ending its SUM commercial partnership</a></strong> &#8211; <em>Insider Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Confederation brings commercial rights in-house after MLS era.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Sponsorship, Marketing, Soccer, North America, MLS</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.sportspro.com/projects/50-most-marketable/" class="blc-broken-link" data-blc-broken="1">SportsPro's Most Marketable Athletes of 2026 – Full Ranking</a></strong> &#8211; <em>SportsPro *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Data-driven ranking to benchmark athlete sponsorship value.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Sponsorship, Athletes, Marketing, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/nfls-international-games-surge-means-pregame-show-ratings-hit/">NFL's International Games Surge Means Pregame Show Ratings Hit</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">International fixtures boost US studio shows and ad inventory.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">NFL, Media, Marketing, International Expansion</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/wnba-assessing-possibility-of-prediction-market-deals/">WNBA &#8216;Assessing' Possibility of Prediction Market Deals</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">League explores prediction markets as a fresh revenue stream.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">WNBA, Prediction Markets, Revenue Streams, Sports Business</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/why-private-equity-is-still-hesitant-to-invest-in-college-sports/">Why Private Equity Is Still Hesitant to Invest in College Sports</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why institutional money still treads carefully around NCAA.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">College Sports, Investment, Private Equity, Finance</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.svgeurope.org/blog/headlines/knights-lions-dragons-and-harry-kane-bundesliga-to-pilot-playmobil-alternative-broadcast-of-der-klassiker/">Knights, Lions, Dragons and Harry Kane! Bundesliga to Pilot Playmobil Alternative Broadcast of Der Klassiker</a></strong> &#8211; <em>Sports Video Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A toy-themed alt broadcast targeting families and sponsors.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">EU, Football, Fan-engagement, Alternative-broadcast, Innovation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.insideaudiomarketing.com/post/no-humans-needed-triton-completes-first-ai-to-ai-audio-ad-buy">Triton Digital has completed its first &#8220;fully automated advertising buy&#8221; using AI agents</a></strong> &#8211; <em>Inside Audio Marketing *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI negotiates and books an entire ad campaign end-to-end.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AdTech, AI, Sponsorship, Audio</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://techcrunch.com/2026/10/29/as-search-traffic-dries-up-reddit-announces-its-shifting-to-a-logged-in-experience/">As search traffic dries up, Reddit announces it's shifting to a logged-in experience</a></strong> &#8211; <em>TechCrunch</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Community data is getting locked up behind logins fast.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Fan Data, Community, Platforms</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7736561/2026/10/30/troy-aikman-joe-buck-espn-nfl-monday-night-football/" class="blc-broken-link" data-blc-broken="1">Inside the Troy-Joe Feud</a></strong> &#8211; <em>The Athletic *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What the Buck–Aikman split reveals about talent and rights.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MediaRights, Broadcasting, Talent, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://torrentfreak.com/streamed-the-live-sports-engine-behind-many-pirate-sites-shuts-down/">Streamed, a piracy-as-a-service platform that supplied live sports streams to dozens of pirate sites, has abruptly shut down</a></strong> &#8211; <em>TorrentFreak</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Industrial-scale piracy platform vanishes, leaving lessons behind.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Piracy, SportsRights, Streaming, MediaBusiness</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/leagues/college-sports/2026/texas-tech-football-documentary-series-agreement-skydance-1234956850/">Texas Tech Agreed to Pay $1 Million to Football Docuseries Producer</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">College program flips the usual all‑access docuseries economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">College Sports, Documentary, Marketing, Media, Sponsorship</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/29/nhl-productions-centralized-broadcast-operation-hits-its-stride-across-six-clubs/">NHL Productions' Centralized Broadcast Operation Hits Its Stride Across Six Clubs</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How centralised production is reshaping local NHL broadcasts.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NHL, Media-rights, Production, Technology</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://patentlyze.com/patent/nvidia-self-training-sports-camera-calibration/">Nvidia Files Patent for Software to Say Where Sports Camera Is Looking</a></strong> &#8211; <em>Patentlyze</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Computer vision that understands camera &#8216;gaze' in live sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Computer-vision, Broadcast-tech, Data</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.marketingdive.com/news/what-marketers-should-know-about-the-legal-risks-of-algorithmic-pricing/832963/">What marketers should know about the legal risks of algorithmic pricing</a></strong> &#8211; <em>Marketing Dive *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Essential context for clubs dabbling in dynamic ticket pricing.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Ticketing, Revenue, Regulation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://thenextweb.com/news/github-universe-copilot-fusion-octoverse-agents">GitHub says agents drafted more than 40% of September pull requests, up from 17% in March</a></strong> &#8211; <em>The Next Web</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Developer agents are already doing a huge chunk of coding.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Engineering, ProductDevelopment, SportsTech</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.seangoedecke.com/you-can-just-ask-ai-to-do-things/">You Can Just Ask AI To Do Things</a></strong> &#8211; <em>Sean Goedecke *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Underused power: getting AI to own entire workflows.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Marketing, Sponsorship, Productivity</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sports.yahoo.com/articles/free-tuition-lucky-terps-football-164200349.html">Would you endure bad football for free tuition?</a></strong> &#8211; <em>Yahoo Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Maryland's tuition-draw stunt shows value of bums-on-seats.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NCAA, Ticketing, Fan Engagement, Sponsorship</p>
</div>
<div style="margin-top: 30px; padding-top: 20px; border-top: 2px solid #eee;">
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<p style="margin-top: 10px; color: #777; font-size: 12px; font-style: italic;">Featured image credit: Storm machine, “2023FWWC Final (stadium)” (2023 Women’s World Cup final at Stadium Australia), via <a href="https://commons.wikimedia.org/wiki/File:2023FWWC_Final_(stadium).jpg">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0">CC BY-SA 4.0</a>. Archival photo cropped and composited with the supplied SG Reads overlay; adapted image under CC BY-SA 4.0.</p>
<p>The post <a href="https://sportsgeekhq.com/womens-sport-investment-ai-ad-deals-playmobil-alt-broadcasts/">Women&#8217;s Sport Investment, AI Ad Deals &#038; Playmobil Alt Broadcasts</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22700</post-id>	</item>
		<item>
		<title>From Visa&#8217;s Sponsorship Engine to Mbappé&#8217;s China Fallout: This Week&#8217;s Global Sports Business</title>
		<link>https://sportsgeekhq.com/from-visas-sponsorship-engine-to-mbappes-china-fallout-this-weeks-global-sports-business/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Thu, 29 Oct 2026 20:06:08 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22697</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.Today's edition is presented by DigitaltoDollars.com. Key Reads Inside Visa's Global Sports Empire - 365247 Sports * How Visa turns sponsorship from cost into revenue engine. Global, Sponsorship, Payments, Strategy, Data The Offline  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/from-visas-sponsorship-engine-to-mbappes-china-fallout-this-weeks-global-sports-business/">From Visa&#8217;s Sponsorship Engine to Mbappé&#8217;s China Fallout: This Week&#8217;s Global Sports Business</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="max-width: 600px; margin: 0 auto; font-family: Arial, sans-serif; font-size: 16px; line-height: 1.6; color: #333;">
<p style="margin-bottom: 20px;">Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/inside-visas-global-sports-empire">Inside Visa's Global Sports Empire</a></strong> &#8211; <em>365247 Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How Visa turns sponsorship from cost into revenue engine.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Sponsorship, Payments, Strategy, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.petcashpost.com/p/the-offline-economy-and-why-its-where">The Offline Economy (and why it's where the next great companies will be built)</a></strong> &#8211; <em>Petcash Post *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why AI makes live sport, venues and experiences more valuable.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, SportsBiz, Strategy, AI, FanExperience</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://cultureofsport.substack.com/p/athletes-china-and-the-commercial">Athletes, China and the Commercial Cost of Speaking Freely For Mbappé</a></strong> &#8211; <em>Culture of Sport *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How one quote in China triggered global sponsorship fallout.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Football, Sponsorship, MediaRights, Governance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://sportindustry.co.uk/news-categories/news/the-long-game-why-brand-building-is-sports-most-undervalued-commercial-asset/" class="blc-broken-link" data-blc-broken="1">Why Brand Building Is Sport's Most Undervalued Commercial Asset</a></strong> &#8211; <em>Sport Industry Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Treat your club's brand like an appreciating hard asset.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Marketing, Sponsorship, Brand, Strategy</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7735305/2026/10/29/world-cup-fifa-ticket-sales/" class="blc-broken-link" data-blc-broken="1">FIFA expected to generate around $5bn from World Cup ticket and hospitality sales</a></strong> &#8211; <em>The Athletic *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What $5bn in tickets and hospitality signals for mega-events.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Football, Commercial, Ticketing, Hospitality</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/feature/ipl-cricket-team-valuations-rankings-1234956646/">Indian Premier League Team Valuation Rankings</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Data-rich look at IPL team values and cricket's growth.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">IPL, Cricket, Valuations, Teams, Investment</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7729423/2026/10/27/knicks-rangers-split-msg-james-dolan/" class="blc-broken-link" data-blc-broken="1">MSG Sports splits Knicks, Rangers into separate publicly traded companies</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What the Knicks/Rangers spin-off means for franchise value.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, NHL, Finance, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/nba-europes-commercial-promise-comes-with-an-americanization-risk/">NBA Europe's Commercial Promise Comes With an Americanization Risk</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Balancing NBA growth in Europe with local basketball culture.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">NBA, Global Expansion, Marketing, Broadcasting, EU</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.sportspro.com/opinions/sponsorship-marketing/50-most-marketable-athletes-social-media-putellas-topuria-haaland-gauff-meta/" class="blc-broken-link" data-blc-broken="1">Beyond the follower count: What the world's most marketable athletes have in common</a></strong> &#8211; <em>SportsPro</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What really drives athlete marketability in a social age.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Marketing, Sponsorship, Social Media, Athletes</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.adambowie.com/blog/2026/10/rajar-q3-2026/">Adam Bowie writes about RAJAR data showing 35% of UK population now listen to or watch podcasts</a></strong> &#8211; <em>Adam Bowie</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Fresh UK data on audio and video podcast consumption.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, AudienceData, Podcasting, Video, CommercialStrategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/13/spalk-expands-nba-and-nfl-multilingual-commentary-partnerships/">Spalk Expands NBA and NFL Multilingual Commentary Partnerships</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Scaling multilingual NBA and NFL feeds for global fans.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, NFL, Multilingual, OTT</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7731296/2026/10/27/atlanta-dream-wnba-finals-schedule-blame/" class="blc-broken-link" data-blc-broken="1">WNBA Finals Scheduling Snafu And Who's To Blame</a></strong> &#8211; <em>The Athletic *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A midday WNBA Finals game and what it signals.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WNBA, Media-rights, Scheduling, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.hollywoodreporter.com/tv/tv-news/inside-the-nba-host-ernie-johnson-stepping-down-1236741936/">Ernie Johnson said it'll be his last season hosting Inside the NBA</a></strong> &#8211; <em>The Hollywood Reporter</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside the NBA's host exit and talent-as-IP questions.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, MediaRights, Broadcasting, Content</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/08/dolby-atmos-coming-to-formula-1-on-apple-tv-beginning-with-2026-u-s-grand-prix/">Dolby Atmos Comes to Formula 1 on Apple TV for 2026 U.S. Grand Prix</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Premium audio as a differentiator for F1 streaming.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, F1, MediaRights, OTT, FanExperience</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://netflixtechblog.com/making-failure-diagnosis-reliable-with-pensive-ai-6b0811a1c015">Making failure diagnosis reliable with Pensive AI</a></strong> &#8211; <em>Netflix Tech Blog</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How Netflix uses AI to debug outages in real time.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Sports Technology, Fan Experience, Operations</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/ls-analytics/causal-inference-with-python-a-guide-to-regression-discontinuity-design-c13bad13126f">Causal Inference with Python: A Guide to Regression Discontinuity Design</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Robust causal methods for pricing and rule-change experiments.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Analytics, Data, Python, Measurement</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://torrentfreak.com/meta-pitches-ai-sports-piracy-detector-in-notorious-markets-rebuttal/">Meta launched an AI tool that predicts in real time whether a live stream is a pirated sports broadcast</a></strong> &#8211; <em>TorrentFreak *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Real-time AI takedowns will reshape sports piracy battles.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Piracy, SportsRights, Platforms</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/09/10/new-mexico-open-announce-team-adds-an-engaging-ai-noggin/">First AI-Generated Golf Announcer Debuts During New Mexico Open</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A live test of AI commentary in professional golf.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Commentary, Innovation, FanExperience</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://blogs.microsoft.com/blog/2026/10/28/introducing-the-microsoft-copilot-harness-unlocking-the-potential-of-truly-multi-model-agentic-work/">Introducing the Microsoft Copilot harness: Unlocking the potential of truly multi-model agentic work</a></strong> &#8211; <em>Microsoft</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What Microsoft's agentic Copilot could mean for sports workflows.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Productivity, Sponsorship, SportsBizTech</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.heraldsun.com.au/sport/afl/james-hird-reveals-why-he-turned-down-essendon-football-role-to-pursue-new-world-of-ai-and-sport/news-story/e91f53c5d6af5cea614e0e856d35ca8c" class="blc-broken-link" data-blc-broken="1">Why Hird Turned Down Football Role to Pursue New World of AI</a></strong> &#8211; <em>Herald Sun *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">James Hird on swapping an AFL role for AI startup life.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, AFL, AI, Sports Management, Technology</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/nfl-forced-saquon-barkley-to-divest-polymarket-investment/">NFL Forces Saquon Barkley to Divest From Polymarket</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Where leagues draw the line on athletes investing in betting.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Gambling, AthleteInvesting, Regulation</p>
</div>
<p style="margin-top: 30px; margin-bottom: 20px;">Forward <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a> to a friend.<br />
Listen to <a href="https://sportsgeekhq.com/rapidrundown/">Sports Geek Rapid Rundown</a> on your fave podcast platform.<br />
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</div>
<p style="margin-top: 10px; color: #777; font-size: 12px; font-style: italic;">Featured image credit: YantsImages, “Fans at 2026 FIFA World Cup by YantsImages 04” (World Cup fan at Brazil–Morocco, 13 June 2026), via <a href="https://commons.wikimedia.org/wiki/File:Fans_at_2026_FIFA_World_Cup_by_YantsImages_04.jpg">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0">CC BY-SA 4.0</a>. Cropped and composited with the supplied SG Reads overlay; adapted image under CC BY-SA 4.0.</p>
<p>The post <a href="https://sportsgeekhq.com/from-visas-sponsorship-engine-to-mbappes-china-fallout-this-weeks-global-sports-business/">From Visa&#8217;s Sponsorship Engine to Mbappé&#8217;s China Fallout: This Week&#8217;s Global Sports Business</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22697</post-id>	</item>
		<item>
		<title>Chernin&#8217;s $2.65bn Sports Empire, NBA Prediction Markets &#038; Fanatics&#8217; AI Shopping</title>
		<link>https://sportsgeekhq.com/chernins-2-65bn-sports-empire-nba-prediction-markets-fanatics-ai-shopping/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Wed, 28 Oct 2026 20:05:02 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22684</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Inside The Chernin Group's Sports Investment Empire - 365247 Sports * How $2.65bn in smart money is reshaping sport. US, Investment, MediaRights, SportsTech, Strategy  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/chernins-2-65bn-sports-empire-nba-prediction-markets-fanatics-ai-shopping/">Chernin&#8217;s $2.65bn Sports Empire, NBA Prediction Markets &#038; Fanatics&#8217; AI Shopping</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="max-width: 600px; font-family: Arial, sans-serif; color: #333; line-height: 1.6;">
<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/inside-the-chernin-groups-sports">Inside The Chernin Group's Sports Investment Empire</a></strong> &#8211; <em>365247 Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How $2.65bn in smart money is reshaping sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Investment, MediaRights, SportsTech, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/finance/2026/knicks-rangers-stocks-split-dolan-discount-1234956523/">Knicks, Rangers Split Complete as Dolan Discount Shrinks</a></strong> &#8211; <em>Sportico *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What the Knicks/Rangers split says about team valuations.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, NHL, Finance, Investment</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7692364/2026/10/28/manchester-city-premier-league-brand/" class="blc-broken-link" data-blc-broken="1">How the Man City case threatens the Premier League: &#8216;Asterisks are not good for the brand'</a></strong> &#8211; <em>The Athletic *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Governance fight putting the Premier League's brand at risk.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Premier League, Governance, Brand, Commercial</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.abc.net.au/news/2026-10-27/australian-sport-commission-sport-specialisation-advice/107310058">Australian Sports Commission urges young athletes to play range of sports</a></strong> &#8211; <em>ABC News</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Policy push against early specialisation reshapes youth pathways.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, YouthSports, AthleteDevelopment, Sponsorship</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7723134/2026/10/26/nba-kalshi-polymarket-agreement-prediction-markets/" class="blc-broken-link" data-blc-broken="1">NBA Partners With Kalshi, Polymarket</a></strong> &#8211; <em>The Athletic *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Prediction markets become an official NBA engagement product.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, Betting, Fintech, Fan-engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7728803/2026/10/27/kylian-mbappe-china-dictator-meme/" class="blc-broken-link" data-blc-broken="1">Kylian Mbappe apologises after Chinese brands drop him over &#8216;dictator' comments</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Geopolitics, athlete speech and sponsorship risk collide.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Football, Sponsorship, Brand Risk, China</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7726442/2026/10/26/columbus-wants-to-build-nwsl-champion-day-one/" class="blc-broken-link" data-blc-broken="1">Columbus wants to build an NWSL Championship contender from day one: Whitney Haslam Johnson interview</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside building a commercially viable NWSL expansion club.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NWSL, Expansion, Ownership, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/world-series-tv-viewership-blows-past-expectations/">World Series TV Viewership Blows Past Expectations</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Small-market World Series still delivers outsized media value.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Media, Viewership, Sponsorship</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/27/mlbs-broadcast-operations-push-innovation-with-abs-ar-expanded-drone-coverage/">MLB's Broadcast Operations Push Innovation With ABS, AR, Expanded Drone Coverage</a></strong> &#8211; <em>Sports Video Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How MLB is productising tech across the live game.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Broadcast Technology, Data, Innovation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/27/world-series-2026-mlb-network-brings-live-drone-batting-practice-livestream-to-brewers-rays-fall-classic/">MLB Network Brings Live Drone, Batting-Practice Livestream to Brewers-Rays Fall Classic</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Shoulder content and drones extend event value on YouTube.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Content Strategy, Digital, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.bbc.com/sport/football/54279530">Burger King's Stevenage Challenge generates 1.2 billion impressions</a></strong> &#8211; <em>BBC Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Classic case study blending shirt sponsorship, gaming and UGC.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Football, Sponsorship, Social, Gaming</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7727266/2026/10/26/wnba-finals-game-6-arena-dream-embarrassment/" class="blc-broken-link" data-blc-broken="1">The WNBA Finals starting at 12:30 p.m. is an embarrassment, when the league should be celebrating</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Scheduling misstep undercuts the WNBA's marquee moment.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WNBA, Media Rights, Scheduling, Commercial Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.svgeurope.org/blog/headlines/pay-dirt-espn-on-taking-up-the-reigns-for-the-nfl-production-of-games-in-london-and-paris-throughout-october/">Pay Dirt: ESPN on Taking Up the Reins for the NFL Production of Games in London and Paris Throughout October</a></strong> &#8211; <em>SVG Europe</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">ESPN's London and Paris games show globalisation in practice.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">EU, NFL, Media Rights, Production, Global Expansion</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://x.com/NFL/status/2114898970812264900">Jay-Z Officially Named Super Bowl LXI Halftime Performer</a></strong> &#8211; <em>X (formerly Twitter)</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Music, culture and sponsorship converge on the NFL's biggest stage.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Sponsorship, Entertainment, Media</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://mumbrella.com.au/oracle-launches-ai-powered-platform-for-media-production-and-streaming-942536">Oracle launches AI-powered platform for media production and streaming</a></strong> &#8211; <em>Mumbrella</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Enterprise AI tools targeting sports-grade streaming workflows.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, AI, Technology, Media, Streaming</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://blog.cloudflare.com/kv-cache-exposure-remediation/">Incident Report: KV Cache Exposure Remediation</a></strong> &#8211; <em>Cloudflare</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A real AI data leak every sports rights holder should study.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data Privacy, Cybersecurity, Sports Business</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.cnbc.com/2026/10/26/fanatics-openai-codex-sports-merchandise-shopping.html">Fanatics teams up with OpenAI to make sports merchandise shopping smarter</a></strong> &#8211; <em>CNBC *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI-powered merch discovery already lifting views for Fanatics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Fan Engagement, Retail &#038; Merchandise, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://every.to/napkin-math/is-anthropic-worth-2-trillion">Is Anthropic Worth $2 Trillion?</a></strong> &#8211; <em>Every</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What Anthropic's economics mean for your AI vendors.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Strategy, Data &#038; Analytics, Sponsorship</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theguardian.com/world/2026/oct/26/young-britons-bayeux-tapestry-tickets-british-museum-hollywood-blockbusters">Demand to see the Bayeux Tapestry rivals major Hollywood movie releases and once-in-a-generation concerts</a></strong> &#8211; <em>The Guardian</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Heritage IP, scarcity and Gen Z demand offer sports lessons.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Fan Engagement, Ticketing, Experiential, Marketing</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://jboitnott.medium.com/what-did-big3-nft-buyers-actually-own-27b84f669886">What Did BIG3 NFT Buyers Actually Own?</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Dissecting the fine print of Web3 &#8216;ownership' in sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Sports Business, Web3, NFTs, Fan Engagement</p>
</div>
<p style="margin-top: 30px; margin-bottom: 10px;">Forward <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a> to a friend.<br />
Listen to <a href="https://sportsgeekhq.com/rapidrundown/">Sports Geek Rapid Rundown</a> on your fave podcast platform.<br />
<strong>Want to drive more revenue from digital?  <a href="https://digitaltodollars.com/?utm_source=DailyReads&#038;utm_medium=email&#038;utm_campaign=Waitlist">Join the waitlist for Digital To Dollars.</a></strong></p>
</div>
<p style="margin-top: 10px; color: #777; font-size: 12px; font-style: italic;">Featured image credit: Bama in ATL, “State Farm Arena &#8211; Bulls VS Hawks NBA Game” (2019 archival Bulls–Hawks game), via <a href="https://commons.wikimedia.org/wiki/File:State_Farm_Arena_-_Bulls_VS_Hawks_NBA_Game.jpg">Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0">CC BY-SA 4.0</a>. Cropped and composited with the original SG Reads overlay; adapted image shared under CC BY-SA 4.0.</p>
<p>The post <a href="https://sportsgeekhq.com/chernins-2-65bn-sports-empire-nba-prediction-markets-fanatics-ai-shopping/">Chernin&#8217;s $2.65bn Sports Empire, NBA Prediction Markets &#038; Fanatics&#8217; AI Shopping</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22684</post-id>	</item>
		<item>
		<title>From Downing Street to Community Sport &#8211; Elyse Jenkins, Vicsport</title>
		<link>https://sportsgeekhq.com/465-elyse-jenkins-vicsport/</link>
					<comments>https://sportsgeekhq.com/465-elyse-jenkins-vicsport/#respond</comments>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Wed, 28 Oct 2026 06:00:48 +0000</pubDate>
				<category><![CDATA[2026 Podcast]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Community Sport]]></category>
		<category><![CDATA[Facilities]]></category>
		<category><![CDATA[Future Sport Labs]]></category>
		<category><![CDATA[Government Relations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[Vicsport]]></category>
		<category><![CDATA[Volunteering]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22627</guid>

					<description><![CDATA[<p>In episode 465 of Sports Geek, Elyse Jenkins, who advised the UK Prime Minister at 10 Downing Street and now leads Vicsport, Victoria's peak body for sport, shares insights on community sport, advocacy, and building a sports career from outside the industry. In this conversation, you’ll discover: How to break into sport from another  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/465-elyse-jenkins-vicsport/">From Downing Street to Community Sport &#8211; Elyse Jenkins, Vicsport</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-blend:overlay;--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-1" style="--awb-text-transform:none;"><p>In episode 465 of <a href="https://sportsgeekhq.com/sports-geek-podcast/">Sports Geek,</a> Elyse Jenkins, who advised the UK Prime Minister at 10 Downing Street and now leads Vicsport, Victoria's peak body for sport, shares insights on community sport, advocacy, and building a sports career from outside the industry.</p>
<p>In this conversation, you’ll discover:</p>
<ul>
<li>How to break into sport from another industry, and why Elyse says it was not luck</li>
<li>Why a network built one coffee conversation at a time compounds, including how Elyse built her Australian network from the UK through early morning calls</li>
<li>What the first State of Victorian Sport and Recreation Report revealed: confidence in child safety, integrity and governance, with volunteers, workforce, participation and retention the weaker areas</li>
<li>How VicSport's Future Sport Labs bring sports, experts and academics together to move from talking about problems to building a toolkit or program</li>
<li>Why under-resourced sports, some with fewer than five full-time staff, benefit from learning from each other</li>
<li>Why volunteer burnout is a growing risk as expectations rise, and why every elite athlete starts in community sport</li>
<li>How to make the case for investment in community sport to government, corporates and philanthropists, including why Elyse wants sport seen as part of the preventative health agenda</li>
</ul>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">Listen to Elyse Jenkins on Sports Geek</h2></div><div class="smart-track-player-container stp-color-00000-EEEEEE spp-stp-desktop" data-uid="f25ec9f8"></div><div class="spp-shsp-form spp-shsp-form-f25ec9f8"></div><div class="fusion-text fusion-text-2" style="--awb-text-transform:none;"><p>Can't see podcast player? <a href="https://traffic.libsyn.com/sportsgeek/SGP465.mp3">Click here to listen</a></p>
</div><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h3 class="fusion-title-heading title-heading-left" style="margin:0;">Watch on YouTube</h3></div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:350px;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:58.33%;" ><iframe title="YouTube video player 1" src="https://www.youtube.com/embed/1b8Re82n3ho?wmode=transparent&autoplay=0" width="600" height="350" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;"></iframe></div></div></div><div class="fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h3 class="fusion-title-heading title-heading-left" style="margin:0;">Interview Transcript</h3></div><div class="accordian fusion-accordian" style="--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#607d8b;--awb-content-color:#000000;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:var(--awb-color8);--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:13px;--awb-title-line-height:1.54;--awb-content-font-family:&quot;Plus Jakarta Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;"><div class="panel-group fusion-toggle-icon-boxed" id="accordion-22627-1"><div class="fusion-panel panel-default panel-c2e5ff14fe8e9b612 fusion-toggle-has-divider" style="--awb-title-color:#607d8b;--awb-content-color:#000000;"><div class="panel-heading"><h4 class="panel-title toggle" id="toggle_c2e5ff14fe8e9b612"><a aria-expanded="false" aria-controls="c2e5ff14fe8e9b612" role="button" data-toggle="collapse" data-parent="#accordion-22627-1" data-target="#c2e5ff14fe8e9b612" href="#c2e5ff14fe8e9b612"><span class="fusion-toggle-icon-wrapper" aria-hidden="true"><i class="fa-fusion-box active-icon awb-icon-minus" aria-hidden="true"></i><i class="fa-fusion-box inactive-icon awb-icon-plus" aria-hidden="true"></i></span><span class="fusion-toggle-heading">Interview with Elyse Jenkins</span></a></h4></div><div id="c2e5ff14fe8e9b612" class="panel-collapse collapse " aria-labelledby="toggle_c2e5ff14fe8e9b612"><div class="panel-body toggle-content fusion-clearfix">
<p><em>This transcript has been transcribed by <a href="https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=sportsgeek" target="_blank" rel="noopener noreferrer">Riverside.fm</a>, no edits (please excuse any errors)</em></p>
<p>seancallanan (00:01.253)<br />
Very happy to welcome Elise Jenkins. She's the CEO at Vic Sport here in Melbourne. Elise, welcome to the podcast.</p>
<p>Elyse Jenkins (00:08.898)<br />
Thank you, Sean. Happy to be here. Thanks for having me.</p>
<p>seancallanan (00:12.567)<br />
Not a problem at all. I always start asking people how they got their start in sport. We will f we'll we'll find that out because this is your your first job, but I also always like to find out more about more about the journey and how you got there. So you've had a really interesting background. Do you want to sort of give us an idea of, you know, how you got to where you got to?</p>
<p>Elyse Jenkins (00:33.122)<br />
Yeah, so it's a bit of a journey but let me sort of take you on it. But I suppose it all started. Like many of your listeners or many of the guests that have been in your podcast, I was like sport obsessed as a kid. So not just watching sport but playing sport. I had my parents visiting the other weekend and we were talking about this. I think at one point I was either playing or training for like 13 different times a week, which is absolutely ridiculous. But I think, know, between I was like swimming a lot as a kid, played water polo,</p>
<p>seancallanan (00:57.723)<br />
Okay. Yep.</p>
<p>Elyse Jenkins (01:03.076)<br />
polo netball, athletics, like absolutely sport obsessed. it had, playing sport had such a huge positive impact on my life as a kid. It gave me friends for life. It teaches you valuable life lessons, gave me a positive thing to engage with. I don't think I was too much of a rat bag, but think having something positive to do and a sort positive outlet to keep me stimulated and entertained was definitely a good thing for me. But I also had like my parents.</p>
<p>were brilliant, were very supportive, I had supportive coaches so early days sport was such a positive experience for me. It was something that I did a lot and I really enjoyed.</p>
<p>I then got to sort of that crossroads at 17 and had the choice and I did think about, know, do I want to go in and do sport as a career? But I didn't really know what that looked like. I thought about, you know, do I want to do physiotherapy, want to do dietetics and sort of wasn't quite sure. And then law was the other path. And again, like I didn't really know what that meant. I didn't really want to be a lawyer, but I was probably more interested in, you know, law and its role in like law or government and the</p>
<p>seancallanan (01:56.057)<br />
Yeah.</p>
<p>Elyse Jenkins (02:14.742)<br />
role in like solving problems in society and making society better so I ended up going down that path and so studied law and I grew up in Tassie so I studied in Tassie and then moved to the UK not long after finishing and started my career over there and</p>
<p>I was working at the first job I had was sort of very stereotypical work, know, working in bar in London. But then my next job was working for a community pharmacy organization. And it was when I was doing that I was at the party. I went to the party conferences. So I can't remember if it was the Conservative or Labour Party conferences, but I came across this organization called Street Games.</p>
<p>seancallanan (02:45.167)<br />
Mm-hmm.</p>
<p>Elyse Jenkins (02:57.076)<br />
And Street Games are an organisation, they're charity in the UK and they work with either kids in disadvantaged communities or kids that are on the cusp of offending and they engage them through sport. And that was the first time that I'd seen this thing that I love, being sport, sort of teaming up with my other interests which is like how can we make society better? So I was quite interested in that and that was sort of the first thing that sort of piqued my interest in, okay maybe I do want to like go back into sport and</p>
<p>seancallanan (03:10.255)<br />
Okay.</p>
<p>Elyse Jenkins (03:26.96)<br />
you know make that part of my career but fast forward a few years still in London, joined a run club, I was playing Aussie rules over there and then I landed a job in number 10 Downing Street as an advisor to the Prime Minister.</p>
<p>on the policy side, not the political side. when I joined, my brief was crime or justice and home affairs. So I had all of the crime and justice portfolio and then all of the immigration portfolio as well. And I started under Boris Johnson. I had about two months under Boris Johnson. I joined in a very tumultuous time for UK politics. don't know. I bet that probably made the news a little bit over here in Australia, but had two months of Boris Johnson, the 49 days of Liz Truss,</p>
<p>seancallanan (04:05.815)<br />
Yeah. Yeah.</p>
<p>Elyse Jenkins (04:14.04)<br />
us and then Rishi Sunak came in and when he joined his team sort of sat me down and said crime is a massive issue for our country, it's priority as is immigration. We're going to split this brief up, which one do you want? And I said I'll take crime and justice but can I also have sport? And sport was sort of floating around and no one within number 10 was owning it and then yeah that was the first time that sport was officially yeah part of my job.</p>
<p>seancallanan (04:41.423)<br />
Well, like I said, amazing backstory of s sort of getting working through the UK government system, but then to be at at at number ten. I mean, that's a lot of I mean, we've seen you know, TV shows like the West Wing and and we see what it is from the from the outside. What is it like that in a working stakeholder management? you know, you've got this goal of I want to make change, but you know, there's a lot of moving parts and that, you know.</p>
<p>Democracy and bu bureaucracy sort of go hand in hand. How do you how do you work in those sort of scenarios?</p>
<p>Elyse Jenkins (05:13.614)<br />
Yeah, I mean it was an absolute privilege, I don't think I'll ever do another job like it. And also in a pretty tumultuous time, so I ended up doing all of Rishi Sunak's time in number 10 and a year under Keir Starmer. But it's chaotic, it's humbling, you work with some incredible people on some really knotty issues.</p>
<p>know, crime, same as Australia, was a big deal in the UK. So we were trying to do things there. We had a prison capacity problem. we were sort of basically running out of prison places. So that was something I was dealing with most days. yeah, you are sort of at the forefront. you know, the UK, same as Australia, has departments that will sort of run the day to day policy. But if anything reaches crisis point, or it's a political priority for the Prime Minister, then it comes to number 10. So just a huge range of stuff that came</p>
<p>across my desk but yeah definitely saw some things, met some really interesting people yeah incredible job.</p>
<p>seancallanan (06:12.419)<br />
And so what from the you know, to sort of move to your current role now as CEO of Xport one, what what triggered that move and sort of what sort of made you look at that job? Were you were you headhunted or did did you we did you want to move back and you were looking for something? Like how did how did that move come about?</p>
<p>Elyse Jenkins (06:31.918)<br />
Yeah, so this was I'd done 12 years in the UK and I was starting to think about coming back and I did want to move into sport full-time. I was doing some volunteering, so I still have the sports brief in number 10. I was volunteering with an organisation called the Youth Sport Trust and getting more and more interested in making sport my full-time job. When this role came up I thought like this feels like such a perfect opportunity because the role in Vic's sport is, it's community.</p>
<p>Community sport so it's something where like my day to day is talking about this thing that I love and I believe in which is the power of community sport and how you know that can improve lives and make society more you know connected and make us happy and healthy and all of that so So yeah, it just it came up when I was sort of already looking at things And yeah, it just was I think the perfect fit sort of coming from number 10. I've got a lot of experience being lobbied</p>
<p>people, everyone has a cause and you know lots of experience with people, of experience of being lobbied and now sort of I'm on the other side and now my job is talking to government or talking to the industry about the value and power of community sports so yeah it's interesting to be on the other side and definitely nice to be. I love my time in government but it's definitely nice to be outside of government for a bit.</p>
<p>seancallanan (07:54.638)<br />
And a lot of times when I've spoken to the people, either on the podcast or just in the industry, you know, and trying to break into sport, there is a bit of a you've got to be a sport lifer or you've got to be in sport from the from the get go. It's really hard to break into from another industry. You obviously had some exposure in, you know, having the sport portfolio in from a government point of view. But what were some of the things that better prepared you for this role and and sort of and and you know</p>
<p>I guess gave you a a a soft landing somewhat or better been able to transfer some of those skills.</p>
<p>Elyse Jenkins (08:28.106)<br />
Yeah, so I think some people say, you're so lucky to get this job. It was not luck. I was grafting for a long time. And before this job came up, the transition was hard. I knew the transition coming back to Australia was going to be tough, just in the sense of that I'd built such a strong network in the UK. And so I tapped into that network first to try and learn about the sector, learn about what my gaps are, things that I&#8230;</p>
<p>You know maybe need to work on and sort of those sorts of things. So yeah, tapped into my network in the UK first and then it was just using that network to start building a network in Australia. So there was a point where I think because of the time difference like 7 a.m. at least a couple of times a week I was having conversations with people in Australia and you have conversations with someone and then they'll put you in touch with someone else and the thing I took from that I'm really trying to to give back now that I'm on the other side but people were so generous with their time, really generous with their time.</p>
<p>and I think you can get something from every conversation. So there was definitely a long period of building that network, understanding the sector, and then also working out, coming from government to sport, I spent a lot of time working out how do my skills translate and how does my experience translate. I don't have experience working in the sport industry in Australia, but I do have experience working in very high-pressured, fast-paced,</p>
<p>lots of times chaotic situations. So you know those schools are transferable and a big part of the journey was yeah learning I guess how to sell myself and then also building that network back in Australia.</p>
<p>seancallanan (10:10.849)<br />
absolutely. A mate of mine, Steve Samatino has a has a 10 coffee strategy, which is pretty much what you did, you know, have 10 coffees with 10 random people, and quiz them, understand them, you know, offer them something, and it's it it compounds. Like you know, they'll introduce you to someone else. You can get that deep knowledge either on an industry or on a sector or on a or on a topic just just via those coffee chats.</p>
<p>Elyse Jenkins (10:37.902)<br />
Yeah, absolutely. I really do think you take something from every conversation. I reckon I played the 50 coffee game, 50 class, so many coffees, but it's always worth it. It's been the same since coming back as well. Like I think I've had, again, like I've probably had like hundreds of coffees with people in the industry in Australia, I do, yeah, I do think you take something from every conversation. And then it's important to give back as well. So I'm really, trying to do that.</p>
<p>seancallanan (10:44.058)<br />
Yeah.</p>
<p>seancallanan (11:03.673)<br />
And so you took over from a mate of mine, Lisa Hasker, was in the role for for seven years and you know, and a longtime sports administrator and and very much connected in the industry. How do you take over from someone like Lisa for the foundation she set and then start setting, I guess, your own stamp on the role and what you want to see for Vic Sport?</p>
<p>Elyse Jenkins (11:24.32)<br />
Yeah, you know people said you these are big shoes to fill and I definitely I definitely sense that Lisa is so well respected in the industry. So yeah, I would say that was it is a little bit daunting coming into a role like this and not knowing the sector. But Lisa had done such a brilliant job like Vic Sport for the past like under Lisa's tenure has done so much work and really focused on capability building in the sector. So how do we make Victoria or you</p>
<p>know, sport in Australia, the best place to be involved and how do we support the sector? How do we make sure that sport is well run, it's well governed, it's governed with integrity, that we're retaining people, that, you know, when people come to community sport, it's a nice place to be. So Vic Sport has done so much work in that space. So part of my role is making sure that we keep building on that and keep doing that work.</p>
<p>But the other half of what we do, and I think this is new for Vic's sport, I think the fiscal climate is sort of no secret and our sector is heavily relying on government funding, different sports to different levels. But if we're gonna keep the cost of sport down and keep it accessible for everyone, we do need government to help support the sector. So a big part of my role has been,</p>
<p>talking to government and trying to or making the case for investment in community sport and investment in our sector and it's not just a government like we'll be going out to industry and corporate and philanthropists as well but that advocacy function of Vic's sport is something that we've started building out this year ahead of the Victorian state election at the end of November and then something that we will just build on more and more in the years to come.</p>
<p>seancallanan (13:15.321)<br />
And is that and is part of that, I guess, some of the foundation and the basis and the way you push it is the state of Victorian sport and the recreation report that sort of gives you the data to say, hey, this is what sport does, this is what sports does to the community. But then also here's here's what it can do with the right funding, whether it comes from government or, like you said, philanthropy or or private, to say, hey, this is how you can support your community.</p>
<p>Elyse Jenkins (13:39.065)<br />
Yeah, absolutely. So the State of Sport report is, I'm glad you mentioned that, it's the first time we've run it this year and the purpose was to see, to get a sense of how sport in Victoria is feeling. And one of the reassuring things that came out of it is the areas where people felt most confident were around child safety, integrity and governance. And they're the areas where over the past four years we've really focused on supporting the sector.</p>
<p>The bits that we're doing less well on are around volunteers, workforce, participation and retention. So that's helped us inform how we do things differently going forward. We work really closely with Sport and Rec Victoria and they give us funding to help us do our sector capability building work and it's allowed us to change our approach a bit going forward. So we're about to start, I think these are quite exciting, but we're about to start doing our future sport lab.</p>
<p>and the future sport labs are we and we had we ran expressions of interest so different sports will participate and the first one we're doing is on participation and sports will bring along their participation challenge to the first lab and there's three labs in the series and we bring sports together we have experts in the room academics so the point of it is we start by saying like what do we know what the problem what are the problems and what do we know and what do we know about how to solve them because I think</p>
<p>The risk sometimes is we just keep talking about the problems and we never solve anything. So the labs are designed to, okay, what are the problems? What do we know? And then having experts in the room and working with sports over those three labs to help them solve them. So by the end of that, series of the labs, they should come out with, you know, a program, a toolkit or a thing that will help them tackle the thing that they've been trying to solve. So we're trying to move from, you know, just talking about the problems and how we might solve them to actually</p>
<p>seancallanan (15:09.711)<br />
Yeah.</p>
<p>seancallanan (15:29.595)<br />
Yep.</p>
<p>Elyse Jenkins (15:35.408)<br />
Vicksport playing a big role in working with sports to solve them.</p>
<p>seancallanan (15:41.884)<br />
I mean, one of the phrases I use in the podcast all the time is steal with pride. And I guess that's something that all sports can be doing, you know, whether it's 'cause a lot of times the sports will be stuck in their own bubble of just their sport and just their problems and just what they're doing when they if they had the chance, I mean a lot of the time they don't have the capacity, don't have the just to step back and go, what are they doing over there at that sport? Or, what's that sport doing over doing well? Or, you know, what's someone doing internationally well that we can</p>
<p>Elyse Jenkins (15:53.997)<br />
Yeah.</p>
<p>seancallanan (16:10.211)<br />
slightly adapt. Is that sort of some of the outcomes you want to come out of those future labs?</p>
<p>Elyse Jenkins (16:14.478)<br />
Yeah, absolutely. I think sports are so busy. This is the thing that sort of struck me since being back, that sports are so busy and sports are so under resourced. Like I've been surprised at, you know, some of the sports that we love that have huge participation like badminton and table tennis, even diving.</p>
<p>the FTEs in those organisations is like less than five. So these people are running the competitions, running the leagues, they're trying to do everything. So I saw, I think there is a real gap or there's an opportunity for Vic Sport to bring sports together and learn from each other. Because I think they all want to do that and they want to be collaborative, but just just not having the time and place to do it. yeah, excited to see what what the outcomes are of these labs.</p>
<p>seancallanan (16:58.787)<br />
And the thing is that there is just like if we go back to, you know, like you were talking before, when you were a kid and all the sports you played and when I was a kid, there's just more. There's more of everything. There's more sports, there's more entertainment options, there's more activities that that that kids can do. So it becomes a a a choice thing, but then all of those choices, all those sports are all stretched because it's not</p>
<p>You know, if we go back fifty years ago, it was two winter sports and two summer sports and everyone was happy. And now we've got so many choices, but then it just makes that resourcing really thin.</p>
<p>Elyse Jenkins (17:35.727)<br />
Yeah, absolutely. And I think one of the beautiful things that we have here in Victoria is diversity of sport. And if you don't find your place in netball or hockey or basketball, you might find it in sport climbing or, I don't know, canoeing. I think that's a really beautiful thing that we should protect. But it's also interesting seeing trends in the way people want to play and participate. And that's been quite an interesting thing, sort of coming back to Australia. And one of the things that I think we can learn from other countries like the</p>
<p>UK is we're seeing a change in the trend of how particularly our young people want to play and participate in sports. So when you and I were growing up it was probably much more like sport was competitive, like really you know it was a competitive thing and you played sport and you know you were being good at it was a big part of it where I thought is still important and there will always be a place for that but we're seeing an increase in demand for people that just want to play in a more informal social way so you know maybe they don't want to buy a uniform or train three</p>
<p>times a week. So I think that is something that other countries have sort of noticed that change in how people play in a sort of&#8230;</p>
<p>taking advantage of those trends and I think Victoria and Australia are going in those directions. But I think we've got a little bit more to do to catch up and to make sure that it's things like modified versions of the games and sports are starting to do it. yeah, I think there's more we can do to give more people the opportunity to play in the way that they want to play.</p>
<p>seancallanan (19:00.635)<br />
Yeah.</p>
<p>seancallanan (19:12.389)<br />
So you've obviously got a lot of passion for community sport and what it does, and you're in the role now, the peak body. There's a lot there. How do you like prioritize, you know, grassroots participation and help with pathways and try to try to solve the volunteer like because that report does highlight a whole bunch of things you can do. How do you start prioritizing I guess the things to tackle?</p>
<p>Elyse Jenkins (19:36.879)<br />
Yeah it's actually a good question and you know if it's a convict sport like we're a small organization so it's it's the state of sport report has been really helpful in helping us prioritize and work out where to focus next. The volunteer</p>
<p>challenge is huge, not just for sports, but for all organisations. Like sport is, it's actually quite insane when you think about it, like sport would not survive without volunteers. And the volunteers are people like you and I who grew up playing it and love it and want to give back and make sure that it still exists.</p>
<p>We're also in a time where we're expecting more and more of our volunteers in that, you know, in some ways it's, you know, that's like the right thing in that we want to make sure that sport is a safe place for our children and that it's governed with integrity and all of those sorts of things. But what that means is that we're expecting more and more of our volunteers. So we're seeing that volunteer burnout is a real thing. So we've been able to take the research and evidence from the state of sport report and help us work out.</p>
<p>what are the capability things in the sector that we need to focus on next. So that's sort of priority, well I guess yeah, priority number one but just as important is sustainability of the sector because it's</p>
<p>It is tough for community sports out there at the moment and we do see lot of investment, rightly so, in elite sport and high performance sport. And we love it, so that is a good thing, but we're not gonna have those, like every elite athlete has to start somewhere. They will start in community sports.</p>
<p>seancallanan (21:15.087)<br />
Yeah.</p>
<p>Elyse Jenkins (21:17.806)<br />
I think it's important that we need to make sure that that still exists and it's supported and invested in and sustained. So I guess, can you have two equal first priorities? If I could have two equal first priorities, one would be supporting the sector, but just as important as trying to get more investment. And whether that's from government, philanthropists, from corporates, that's a really big priority for us in fixed board as well.</p>
<p>seancallanan (21:31.439)<br />
Yeah.</p>
<p>seancallanan (21:47.067)<br />
&#8216;Cause it is that I guess the the pyramid if if I'm gonna use a shape of sport where, you know, a lot of the money does funnel to the top to the professional leagues, you know, the sponsorship, but then the wider base where all the people are, is the participation base, is is community. And if you really want that broad reach and really connect to the community, then you know, that's where you go. Like a you know, a logo, you know, on the s on the scoreboard of the C G a hundred thousand people will see it one weekend, but</p>
<p>Like if you're participating in parks and basketball courts and netball courts every weekend, you're actually you're actually in the community. And that's the bit that, you know, both talking to sponsors and people who are trying to, you know, commercialize sport, they're they're trying to trying to figure that out. But really that social aspect of community sport is, you know, really vital.</p>
<p>Elyse Jenkins (22:40.184)<br />
Yeah, and I think as well they're sort of serving, like yes it's all sport but they're serving two different purposes. you know, the sport that we go and watch on the weekend at the MCG, that's, you know, it's bringing people together, you're supporting a team, you know, it's bringing joy, it's all of those great things. But participating in sport is serving a different purpose. It's still uniting us, it's still, you know, bringing people together but it's, you know, it's all the stuff that we know but sport&#8230;</p>
<p>Sport is so good for our physical health, it's so good for our mental health. It's interesting seeing other countries like the UK, you thinking about sport as a way to tackle other social issues.</p>
<p>challenges. So loneliness is a huge one. How can we use sport to bring people together or even sport as a tool to tackle crime and reoffending. There's really interesting programs happening in the UK. So I think it's, know, there's, we love elite sport and that, you know, will forever, I hope, be part of our culture and identity. But community sport is something different. It's serving a different sort of social purpose. So I think therefore we need to, the investment in it is for slightly different reasons.</p>
<p>we need to think about it in a different way.</p>
<p>seancallanan (23:54.628)<br />
And is do you think the the participation piece and the volunteer piece are also part of that, you know, you know, being in Melbourne, that post-COVID effect of wanting to be part of an experience? And so that's why we've seen the rise of social sport and you know, pop-up sports and you know, things like paddle and pickleball that are going up all everywhere because it's really easy just to get into. But that being both a participation side, but then if you can't play.</p>
<p>you can be part of that experience if you are a volunteer, if you are a referee, if you are an organizer, or if you're the secretary of the club, like you're getting that community, you're getting that community cup fill by being part of what potentially is a new community sport. Like not the, hey, here's your footy club and you're going every Saturday, but it's I'm, you know, I'm playing, you know, social softball on a Tuesday night at at this time or I'm</p>
<p>You know, random pickups where there's now apps where you can play pickup basketball and strike like s sport is really changing from a community point of view.</p>
<p>Elyse Jenkins (24:56.3)<br />
Yeah, absolutely. I think people are playing for different reasons than when we played going up. And humans naturally crave connection, don't they? And sport gives them that. And yeah, we're definitely seeing a rise in different formats of the game. And I just think back to playing Aussie Rules in London. And you adapt the game to make it easier to pick up. I'd never played it before. So you make modifications.</p>
<p>of paddle and pickleball I think is really interesting and really lovely to see but the problem we're then seeing is like space for people to play is a huge one you know you can we are</p>
<p>working or calling on government at the moment to do more on opening school facilities. There's so many great facilities in Victoria, but so many of them are lying dormant. we need to think about if we're going to keep supporting participation to grow, also we need to think about the facilities piece. And in some cases that would be building more facilities and improving facilities, making sure that they've got good lighting and good change rooms. But in many instances as well, that will be what are the existing facilities that we have and how do we maximise use so that, know, facilities that a lot of them</p>
<p>taxpayer funded and making sure that they've been used and not lying dormant.</p>
<p>seancallanan (26:16.131)<br />
Well, as someone who you know until recently has been playing basketball for almost 40 years, like you you end up playing in different high school courts and like and the the patchwork that the you know, I think I spoke to Ned Coton, who was on basketball Australia, like it was we need to find more courts. And soccer has the same pro issue or s not enough fields. AFL is having the same issue with not enough fields for men's and and and women. So that that does come back to</p>
<p>that lobbying piece to say to government, say to developers, hey, if you're building things, you you if you're building a precinct, you need sport to be part of it because it brings everyone together and that's what that facility, you know, can bring to the area.</p>
<p>Elyse Jenkins (26:56.814)<br />
Absolutely and multi-use facilities as well. So you know an oval can be used for many things like a cricket, it can be used for football, can be used for soccer, know it can be used for ultimate frisbee. So you also need to think creatively about how we're using our spaces.</p>
<p>seancallanan (27:12.463)<br />
And the other part of Vic Sport does is really to address the volunteer piece is the is the awards and recognition for people who really put in the hard work because a lot of it is thankless sometimes, but they really should be thanked more often. How important is that to to elevate the people that, you know, do pa do keep community sport chugging along?</p>
<p>Elyse Jenkins (27:31.855)<br />
Absolutely, I mean I don't think any volunteer does it for the recognition, but I think it's it's such a It's really important and it's also really nice to you know, reckon recognize our volunteers and thank them So each year of export does that we have the Victorian Sport Awards, which is an event I love it because I love it for many reasons But it's an event where we recognize our elite and high performance athletes along cut alongside our community volunteers So we have 19 awards categories this year. We had Dyson Daniels</p>
<p>the NBA came and received an award. know alongside like Jack Howell is our young athlete of the year. He's a triathlete super impressive guy and then we also had we recognized our know community coach of the year, community official of the year and one of the things we tried to do differently this year was bring a bit of emotion into the room and we had you know videos of some of our winners. So Jack was one of our we had a video of Jack and he was brilliant, a brilliant speaker.</p>
<p>but then we also had our Community Coach of the Year and highlighted the work that they were doing. it's a great night, it means we can honour and recognise our athletes and our community volunteers. And yeah, it's just a really nice night, it reminds us, I think, why we all love sport and why we're part of it.</p>
<p>Elyse Jenkins (29:02.03)<br />
You</p>
<p>Elyse Jenkins (29:10.764)<br />
Yeah.</p>
<p>Yeah, so I think firstly like properly invested in and and sustainable so it is feeling it's like times are hard in our state sporting associations at the moment and there's so much that they want to do to make sport a better place to you know reach different communities and get other people engaged in sport but also thinking about when people are in sport how do we keep them there and how do we make it a really good place but sports can't do all of this other</p>
<p>there's so much social value that sport contributes but if we don't get the foundations right then we can't do all that other work. One of the things I'd really love to see is UK has gone down this path and Western Australia going down this path as well is to see the value of sport and active recreation as part of the preventative health agenda. So you know moving away from this like sport for sport's sake why do we have you know what are the benefits of having people involved in sport if people are physically active it's you know good for our physical health good for our mental health.</p>
<p>what does that mean? That means that's helping to keep our health bill down in 10 years time. But it's a tricky one because the way the government or political cycle works means that politicians aren't incentivized, unfortunately, to make those long term investments. So I would love to see I mean, thinking ahead to 2032, like the eyes of the world will be on us. And it won't just be on Brisbane, and it won't just be on the games. But that is a chance for us to say or to showcase, you know, what do we stand for as a country? And what are the</p>
<p>policies that we've implemented that we're really proud of. And I think there's something around, you know, really investing in preventative health. And then, yeah, the opportunity to showcase that and talk to other countries because the other thing I realised from being overseas and working in number 10 was</p>
<p>Elyse Jenkins (30:59.918)<br />
Other countries do look to Australia quite a bit, but I think we're quite humble and there's so much that we do brilliantly that I think we should be sharing globally. But yeah, I think to really invest in, seeing sport as a core part of the preventative health agenda and recognising the social value that it brings, that's where I'd love to see us be in three years time, three, four, five years time.</p>
<p>Elyse Jenkins (31:38.584)<br />
Yeah.</p>
<p>Elyse Jenkins (32:43.726)<br />
I I grew up in Tassie and I'm a Geelong supporter and I remember going to see Geelong played a pre-season game at the North Hobart Oval. I texted my dad yesterday and I said to dad who was it against and dad said I don't actually remember who Geelong played 30 years ago in the pre-season. He's not a Geelong supporter. But I think he did some googling. It was Geelong Carlton and yeah it was yeah very special.</p>
<p>Elyse Jenkins (33:17.166)<br />
Yeah, favourite food memory was, so I'm a sort of part-time vegetarian but I do this thing called experience meat which is if I'm, for example if you're at Oktoberfest you can have a hot dog, if you're at a really nice restaurant you can have, so it's sort of occasion meat.</p>
<p>I was back visiting a few years ago watching Geelong play at the MCG. was my first time watching Geelong in the actual season and I had a 4 and 20 meat pie and I was like this is fantastic. How good are meat pies?</p>
<p>Elyse Jenkins (33:55.372)<br />
I bet.</p>
<p>Elyse Jenkins (34:03.938)<br />
This is probably a hangover from my old job, probably ABC News.</p>
<p>Elyse Jenkins (34:19.374)<br />
Yeah, so I would say female sporting leaders. There's some really great ones out there. Laura Kane's fantastic speaker. I saw Jennifer Watt, she's the CEO of North Melbourne, a speaker a couple of weeks ago. Or Kate Palmer is someone, she was the CEO of the Australian Sports Commission in Netball Australia and she was someone who was incredibly generous with her time when I was moving back and she's such an icon. She's very classy. So yeah, follow some female sporting leaders.</p>
<p>Elyse Jenkins (34:57.486)<br />
Ha ha.</p>
<p>Elyse Jenkins (35:03.566)<br />
So I'm a millennial so it's probably Instagram but I would like to be I would like it to be LinkedIn but it's probably Instagram</p>
<p>Elyse Jenkins (35:29.44)<br />
Yeah, I do it on LinkedIn. I'm trying to be better at it. It's in my old job, we were it wasn't something that we could use. So I'm sort of new to LinkedIn and getting used to it. So if I'm if I'm slow to respond, bear with me. But yeah, happy to for people to get in touch via LinkedIn. And yes, I do want to give back and go for coffees because I definitely benefited from so many other the generous time generosity of so many others. So yeah, keen to give back.</p>
<p>Elyse Jenkins (36:07.65)<br />
I do.</p>
<p>Elyse Jenkins (36:19.884)<br />
Thanks for having me short, that was good fun.</p>
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<div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy"><div class="fusion-title title fusion-title-5 fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">Resources from the podcast</h2><span class="awb-title-spacer"></span><div class="title-sep-container"><div class="title-sep sep-single sep-solid" style="border-color:#e0dede;"></div></div></div><div class="fusion-text fusion-text-4"><ul>
<li>Please connect with <a href="https://www.linkedin.com/in/elyse-jenkins-515146a0/">Elyse Jenkins on LinkedIn.</a> Let her know you listened to the episode. Please say thank you if you do connect.</li>
<li>Explore sport and recreation news, funding opportunities, and industry resources, plus findings from the <a href="https://www.vicsport.com.au/about/state-of-sport-report-2026">State of Victorian Sport and Recreation Report 2026</a> <a href="https://www.vicsport.com.au/">on their website.</a></li>
<li>Watch Sean’s episode of <a href="https://seatconference.com/ending-the-game-day-patchwork-in-venue-ops-switchbase-seat-solves/">SEAT Solves</a>, featuring <a href="https://seatconference.com/ending-the-game-day-patchwork-in-venue-ops-switchbase-seat-solves/">Scott Ahlstrom of SwitchBase on unifying venue operations</a>. Become <a href="http://seatconference.com/membership">a SEAT member today</a>.</li>
<li><b>Listen to our new Daily podcast &#8211; <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a></b>.</li>
<li>Check out <a href="https://digitaltodollars.com/">Digital To Dollars</a> &#8211; our self-serve program to help you drive more revenue from your digital fan base.</li>
<li>Podcast <a href="https://sportsgeekhq.com/sports-geek-podcast/episodes/">episodes</a> you should listen to:
<ul>
<li><a href="https://sportsgeekhq.com/463-natalie-cook-aussie-athlete-fund/">Teaching Athletes to Ask: Funding Australia’s Olympians – Natalie Cook, Aussie Athlete Fund</a></li>
<li><a href="https://sportsgeekhq.com/podcast/melbourne-cup-carnival/">Melbourne Cup Carnival – Broadcast, Digital & Sponsorship</a></li>
<li><a href="https://sportsgeekhq.com/will-hartnell-geelong-cats/">The winning formula: Sustained Success and Sponsorship – Will Hartnell, Geelong Cats</a></li>
</ul>
</li>
<li><a href="https://sportsgeekhq.com/category/throwback/">Throwback episodes</a> you may have missed:
<ul>
<li><a href="https://sportsgeekhq.com/how-messi-brings-new-fans-to-mls-chris-schlosser/">How Messi brings new fans to MLS – Chris Schlosser</a></li>
<li><a href="https://sportsgeekhq.com/building-career-success-through-conferences-dani-brown/">Building career success through conferences &#8211; Dani Brown</a></li>
<li><a href="https://sportsgeekhq.com/commercial-partnerships-that-work-andi-perelman/">Commercial Partnerships that work &#8211; Andi Perelman</a></li>
</ul>
</li>
</ul>
</div><div class="fusion-title title fusion-title-6 fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">Podcast highlights</h2><span class="awb-title-spacer"></span><div class="title-sep-container"><div class="title-sep sep-single sep-solid" style="border-color:#e0dede;"></div></div></div><div class="fusion-text fusion-text-5"><p>Highlights from episode 465 with Elyse Jenkins:</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li>02:03 Growing up sport obsessed: playing or training 13 times a week</li>
<li>03:22 The crossroads at 17: why Elyse chose law over a sport career</li>
<li>04:10 Discovering StreetGames and the link between sport and society</li>
<li>04:56 From a London run club to a job at 10 Downing Street</li>
<li>05:44 Asking to add sport to her brief under Rishi Sunak</li>
<li>06:11 What working in Number 10 is really like</li>
<li>07:42 Why Vicsport: how the CEO move came about</li>
<li>09:00 From being lobbied to making the case for community sport</li>
<li>09:40 Breaking into sport from another industry: &#8220;It was not luck&#8221;</li>
<li>11:40 The 10 coffees strategy and why giving back matters</li>
<li>12:33 Taking over from Lisa Hasker and putting her own stamp on Vicsport</li>
<li>13:50 Building Vicsport's advocacy function ahead</li>
<li>14:45 The first State of Victorian Sport and Recreation Report</li>
<li>16:00 Future Sport Labs: from talking about problems to building solutions</li>
<li>17:11 Steal with pride: why sports need to learn from each other</li>
<li>17:50 Under-resourced sports: fewer than five full-time staff</li>
<li>19:05 Diversity of sport and the shift to informal, social participation</li>
<li>20:42 Prioritising volunteers, workforce and the sustainability</li>
<li>23:17 The pyramid of sport: why community and elite sport serve purposes</li>
<li>25:24 Social sport, paddle and pickleball</li>
<li>27:00 The facilities problem: dormant school facilities and multi-use spaces</li>
<li>28:42 The Victorian Sport Awards and recognising volunteers</li>
<li>30:40 Where Elyse wants community sport to be in three to five years</li>
<li>31:20 Sport as part of the preventative health agenda, and 2032</li>
<li>34:13 Sports Geek Closing Five</li>
</ul>
</li>
</ul>
</div><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img decoding="async" width="800" height="800" alt="Elyse Jenkins on Sports Geek" title="Sports Geek &#8211; Square 2026 &#8211; 465 &#8211; Elyse Jenkins" src="https://sportsgeekhq.com/wp-content/uploads/2026/10/Sports-Geek-Square-2026-465-Elyse-Jenkins.jpg" class="img-responsive wp-image-22628" srcset="https://sportsgeekhq.com/wp-content/uploads/2026/10/Sports-Geek-Square-2026-465-Elyse-Jenkins-200x200.jpg 200w, https://sportsgeekhq.com/wp-content/uploads/2026/10/Sports-Geek-Square-2026-465-Elyse-Jenkins-400x400.jpg 400w, https://sportsgeekhq.com/wp-content/uploads/2026/10/Sports-Geek-Square-2026-465-Elyse-Jenkins-600x600.jpg 600w, https://sportsgeekhq.com/wp-content/uploads/2026/10/Sports-Geek-Square-2026-465-Elyse-Jenkins.jpg 800w" sizes="(max-width: 800px) 100vw, 800px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-color:#101d2e;--awb-bg-color-hover:#101d2e;--awb-bg-blend:overlay;--awb-bg-size:cover;" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-3 hover-type-none"><a class="fusion-no-lightbox" href="https://digitaltodollars.com?utm_source=SportsGeek&utm_medium=web-banner&utm_campaign=Podcast" target="_self" aria-label="DTD 600&#215;200 Newsletter"><img decoding="async" width="600" height="200" src="https://sportsgeekhq.com/wp-content/uploads/2026/08/DTD-600x200-Newsletter.png" alt class="img-responsive wp-image-22256" srcset="https://sportsgeekhq.com/wp-content/uploads/2026/08/DTD-600x200-Newsletter-200x67.png 200w, https://sportsgeekhq.com/wp-content/uploads/2026/08/DTD-600x200-Newsletter-400x133.png 400w, https://sportsgeekhq.com/wp-content/uploads/2026/08/DTD-600x200-Newsletter.png 600w" sizes="(max-width: 800px) 100vw, 600px" /></a></span></div></div><div class="fusion-text fusion-text-6" style="--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);"><p>Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.</p>
</div><div class="fusion-button-wrapper fusion-aligncenter fusion-align-inline-medium"><a class="fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type" style="--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:16px;--button-border-radius-top-right:16px;--button-border-radius-bottom-right:16px;--button-border-radius-bottom-left:16px;--button_gradient_top_color:var(--awb-custom14);--button_gradient_bottom_color:var(--awb-custom14);--button_gradient_top_color_hover:#849eb2;--button_gradient_bottom_color_hover:#849eb2;--button_text_transform:var(--awb-typography4-text-transform);--button_font_size:var(--awb-typography4-font-size);--button_line_height:var(--awb-typography4-line-height);--button_typography-letter-spacing:var(--awb-typography4-letter-spacing);--button_typography-font-family:var(--awb-typography4-font-family);--button_typography-font-weight:var(--awb-typography4-font-weight);--button_typography-font-style:var(--awb-typography4-font-style);" target="_self" href="https://digitaltodollars.com?utm_source=SportsGeek&utm_medium=web-banner&utm_campaign=Podcast"><span class="fusion-button-text awb-button__text awb-button__text--default">Join The Waitlist</span></a></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-title title fusion-title-7 fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">Check out our podcasts with SEAT</h2><span class="awb-title-spacer"></span><div class="title-sep-container"><div class="title-sep sep-single sep-solid" style="border-color:#e0dede;"></div></div></div><div class="fusion-text fusion-text-7"><p>We’ve launched <a href="https://seatconference.com/podcast">two monthly podcasts in collaboration with SEAT</a>.</p>
<p>Sean hosts <a href="https://seatconference.com/category/podcast/the-seat-report/"><strong>The SEAT Report</strong> </a>with Josh Barney.  <a href="https://seatconference.com/podcast">Check it out</a></p>
<p>Each month, Sean will profile a SEAT partner on <strong><a href="https://seatconference.com/podcast">SEAT Solves</a></strong>.</p>
</div><div class="fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1"><div class="awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom" data-layout="carousel" data-autoplay="no" data-autoplayspeed="2500" data-autoplaypause="no" data-loop="yes" data-columns="5" data-columnsmedium="1" data-columnssmall="1" data-itemmargin="13" data-itemwidth="180" data-touchscroll="no" data-freemode="no" data-imagesize="auto" data-scrollitems="0" data-scrollitems-medium="0" data-scrollitems-small="0" data-centeredslides="no" data-rotationangle="50" data-depth="100" data-speed="500" data-shadow="no" data-pagination="bullets" style="--awb-dots-align:center;"><div class="swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center"><div class="swiper-slide"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper hover-type-none"><a href="https://seatconference.com/podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" width="2000" height="2000" src="https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover.jpg" class="attachment-full size-full" alt="The SEAT Report - monthly podcast with Sean Callanan & Josh Barney" srcset="https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover-200x200.jpg 200w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover-400x400.jpg 400w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover-600x600.jpg 600w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover-800x800.jpg 800w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover-1200x1200.jpg 1200w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-report-cover.jpg 2000w" sizes="(min-width: 2200px) 100vw, (min-width: 712px) 377px, (min-width: 640px) 712px, " /></a></div></div></div><div class="swiper-slide"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper hover-type-none"><a href="https://seatconference.com/podcast" target="_self"><img decoding="async" width="2000" height="2000" src="https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover.jpg" class="attachment-full size-full" alt="SEAT Solves - a monthly podcast where Sean highlights solutions for SEAT community" srcset="https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover-200x200.jpg 200w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover-400x400.jpg 400w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover-600x600.jpg 600w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover-800x800.jpg 800w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover-1200x1200.jpg 1200w, https://sportsgeekhq.com/wp-content/uploads/2026/10/seat-solves-cover.jpg 2000w" sizes="(min-width: 2200px) 100vw, (min-width: 712px) 377px, (min-width: 640px) 712px, " /></a></div></div></div></div><div class="awb-swiper-button awb-swiper-button-prev"><i class="awb-icon-angle-left" aria-hidden="true"></i></div><div class="awb-swiper-button awb-swiper-button-next"><i class="awb-icon-angle-right" aria-hidden="true"></i></div></div></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-title title fusion-title-8 fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">Listen To Sports Geek</h2><span class="awb-title-spacer"></span><div class="title-sep-container"><div class="title-sep sep-single sep-solid" style="border-color:#e0dede;"></div></div></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-blend:overlay;--awb-bg-size:cover;width:48%; margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><ul style="--awb-size:18px;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;--awb-circlecolor:#0b2442;--awb-circle-yes-font-size:15.84px;" class="fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons"><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-apple fab" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://sportsgeekhq.com/applepodcasts">Apple Podcasts</a></p>
</div></li><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-spotify fab" aria-hidden="true"></i></span><div class="fusion-li-item-content"><a href="https://sportsgeekhq.com/spotify">Spotify</a></div></li><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-headphones-alt fas" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://sportsgeekhq.com/pocketcasts">Pocket Casts</a></p>
</div></li><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-youtube fab" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://sportsgeekhq.com/youtube">YouTube</a></p>
</div></li><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-rss fas" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://sportsgeek.libsyn.com/rss">RSS feed</a></p>
</div></li><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-microphone-alt fas" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://seancallanan.com">Hosted by Sean Callanan</a></p>
</div></li></ul><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-blend:overlay;--awb-bg-size:cover;width:48%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><div class="awb-image-frame awb-image-frame-4 imageframe-liftup"><span class=" fusion-imageframe imageframe-dropshadow imageframe-4" style="-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);"><a class="fusion-no-lightbox" href="https://sportsgeekhq.com/sports-geek-podcast" target="_self" aria-label="New Sports Geek"><img decoding="async" width="300" height="300" alt="Sports Geek podcast available on all podcast platforms" src="https://sportsgeekhq.com/wp-content/uploads/2017/09/New-Sports-Geek-Podcast-800x800-300x300.png" class="img-responsive wp-image-13231" srcset="https://sportsgeekhq.com/wp-content/uploads/2017/09/New-Sports-Geek-Podcast-800x800-200x200.png 200w, https://sportsgeekhq.com/wp-content/uploads/2017/09/New-Sports-Geek-Podcast-800x800-400x400.png 400w, https://sportsgeekhq.com/wp-content/uploads/2017/09/New-Sports-Geek-Podcast-800x800-600x600.png 600w, https://sportsgeekhq.com/wp-content/uploads/2017/09/New-Sports-Geek-Podcast-800x800.png 800w" sizes="(max-width: 800px) 100vw, 400px" /></a></span></div></div></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-button-wrapper fusion-aligncenter"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type" style="--awb-margin-top:20px;--awb-margin-bottom:20px;--button-border-radius-top-left:16px;--button-border-radius-top-right:16px;--button-border-radius-bottom-right:16px;--button-border-radius-bottom-left:16px;--button_text_transform:none;--button_font_size:16px;--button_typography-font-family:&quot;Plus Jakarta 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href='https://sportsgeekhq.com/nfl-sunday-ticket-ruling-ac-milans-e650m-stadium-deal-wnba-game-7-records/'>NFL Sunday Ticket Ruling, AC Milan’s €650m Stadium Deal & WNBA Game 7 Records</a></li><li><a class='rsswidget' href='https://sportsgeekhq.com/womens-sport-investment-ai-ad-deals-playmobil-alt-broadcasts/'>Women’s Sport Investment, AI Ad Deals & Playmobil Alt Broadcasts</a></li><li><a class='rsswidget' href='https://sportsgeekhq.com/from-visas-sponsorship-engine-to-mbappes-china-fallout-this-weeks-global-sports-business/'>From Visa’s Sponsorship Engine to Mbappé’s China Fallout: This Week’s Global Sports Business</a></li><li><a class='rsswidget' href='https://sportsgeekhq.com/chernins-2-65bn-sports-empire-nba-prediction-markets-fanatics-ai-shopping/'>Chernin’s $2.65bn Sports Empire, NBA Prediction Markets & Fanatics’ AI Shopping</a></li><li><a class='rsswidget' href='https://sportsgeekhq.com/online-betting-incentives-nba-prediction-markets-nyc-marathons-150m-business/'>Online Betting Incentives, NBA Prediction Markets & NYC Marathon’s $150M Business</a></li><li><a class='rsswidget' href='https://sportsgeekhq.com/womens-sport-boom-wall-streets-mlb-comeback-apples-f1-ad-model/'>Women’s Sport Boom, Wall Street’s MLB Comeback & Apple’s F1 Ad Model</a></li></ul></div></div><ul style="--awb-size:18px;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;--awb-circlecolor:#0b2442;--awb-circle-yes-font-size:15.84px;" class="fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons"><li class="fusion-li-item" style=""><span class="icon-wrapper circle-yes"><i class="fusion-li-icon fa-envelope fas" aria-hidden="true"></i></span><div class="fusion-li-item-content">
<p><a href="https://sportsgeekhq.com/reads">Sign up for Sports Geek Reads Daily Email</a></p>
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<p>The post <a href="https://sportsgeekhq.com/465-elyse-jenkins-vicsport/">From Downing Street to Community Sport &#8211; Elyse Jenkins, Vicsport</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">22627</post-id>	</item>
		<item>
		<title>Online Betting Incentives, NBA Prediction Markets &#038; NYC Marathon&#8217;s $150M Business</title>
		<link>https://sportsgeekhq.com/online-betting-incentives-nba-prediction-markets-nyc-marathons-150m-business/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 20:05:02 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22650</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Online betting companies lavish losers with rewards while capping winners - CBS News - CBS News * Inside the dark incentives shaping online betting  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/online-betting-incentives-nba-prediction-markets-nyc-marathons-150m-business/">Online Betting Incentives, NBA Prediction Markets &#038; NYC Marathon&#8217;s $150M Business</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.cbsnews.com/news/online-betting-apps-losers-perks-limiting-winners/">Online betting companies lavish losers with rewards while capping winners &#8211; CBS News</a></strong> &#8211; <em>CBS News *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside the dark incentives shaping online betting behaviour.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Sports Betting, Technology, Marketing, Global</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.espn.com/nba/story/_/id/50280364/nba-prediction-markets-kalshi-polymarket-partnership" class="blc-broken-link" data-blc-broken="1">NBA Strikes Prediction Market Deals With Kalshi, Polymarket</a></strong> &#8211; <em>ESPN *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How the NBA is formalising prediction markets around its data.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, Betting, Data, Innovation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://huddleup.substack.com/p/inside-the-hidden-finances-of-the">Inside The Hidden Finances Of The New York City Marathon</a></strong> &#8211; <em>Huddle Up *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Deep dive on the $150m business behind NYC Marathon.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Running, Event Operations, Sponsorship, Sports Business</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7721839/2026/10/25/cota-second-race-track-f1-us-grand-prix-austin/" class="blc-broken-link" data-blc-broken="1">Why the Home of F1's U.S. Grand Prix Wants a Second Race Track</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">COTA's second track plan and year‑round F1 economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, F1, Venues, Events, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.sportspro.com/broadcast-ott/sportel-sports-broadcasting-tech-business-analysis/" class="blc-broken-link" data-blc-broken="1">Media rights squeeze, US investment and AI tech: The sports business trends from Sportel 2026</a></strong> &#8211; <em>SportsPro</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Sportel 2026 takeaways on rights, AI and new money.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Broadcasting, Media Rights, Technology, AI, Investment</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/liv-golf-hangs-on-by-a-thread-as-clock-ticks-on-future/">LIV Golf Hangs On by a Thread As Clock Ticks on Future</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What LIV Golf's struggles signal about upstart leagues.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Golf, Finance, League Operations, Restructuring</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.bloomberg.com/news/articles/2026-10-23/mark-walter-is-seeking-to-sell-the-wnba-s-los-angeles-sparks" class="blc-broken-link" data-blc-broken="1">Mark Walter Eyes $700M+ for WNBA's Los Angeles Sparks</a></strong> &#8211; <em>Bloomberg</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">A WNBA valuation reset with Sparks eyed at $700m.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WNBA, Team Valuation, Ownership, Sports Business</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/26/premier-league-share-revenue-europe/">European club revenues rise by 146% as Premier League increases share</a></strong> &#8211; <em>Insider Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How the Premier League is pulling further ahead financially.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Football, Financial Results, Investment, Marketing, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nbl.com.au/news/ignite-cup-everything-you-need-to-know">The NBL launched the Ignite Cup</a></strong> &#8211; <em>NBL *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">NBL's in‑season tournament playbook for new inventory.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, Basketball, CompetitionDesign, Sponsorship, FanEngagement</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://variety.com/2026/digital/news/instagram-videos-90-minutes-apple-tv-not-paying-creators-1236931293/">Instagram Tests Horizontal Videos Up to 90 Minutes Long</a></strong> &#8211; <em>Variety *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Instagram edges into YouTube territory with long-form video.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Social Media, OTT, Content Strategy, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://podnews.net/article/spreaker-copy-your-podcast">Spreaker is, we believe, enabling wholesale copyright theft for podcasts</a></strong> &#8211; <em>Podnews</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Allegations of large‑scale podcast IP theft and monetisation.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Media-rights, Technology, Monetisation, Governance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a href="https://www.nytimes.com/athletic/7727393/2026/10/26/pat-mcafee-college-gameday-utah-charlie-kirk/" class="blc-broken-link" data-blc-broken="1">Pat McAfee's Utah &#8216;Uncomfortable' Comments, Social Video, and ESPN Brand Risk</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">When star talent and viral clips collide with brand safety.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, SportsMedia, SocialMedia, BrandRisk, Global</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.svgeurope.org/blog/headlines/sports-data-how-infrastructure-is-evolving-for-high-volume-media/">Sports Data: How Infrastructure is Evolving for High-Volume Media</a></strong> &#8211; <em>Sports Video Group *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What next-gen infrastructure means for data-heavy sports media.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Data, AI, Infrastructure, Broadcast</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/26/svg-sit-down-amagis-dan-marshall-on-cloudport-and-the-power-of-channel-building/">SVG Sit-Down: Amagi's Dan Marshall on Cloudport and the Power of Channel Building</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">FAST, cloud playout and building always-on sports channels.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Streaming, MediaRights, FAST, Technology</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/world-series-game-1-gets-eye-popping-local-milwaukee-ratings/">World Series Game 1 Gets Eye-Popping Local Milwaukee Ratings</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Small market, huge local World Series audience story.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Media, Broadcast, Viewership, Baseball</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://tcaflisch.medium.com/wifi-8-vs-ethernet-who-wins-eed474b6a912">WiFi 8 vs. Ethernet: Who Wins?</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Future-proofing your stadium's connectivity stack.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, VenueTech, Connectivity, Infrastructure, FanExperience</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://openai.com/index/scaling-storage-one-billion-users-part-two/">Rapidly scaling online storage to serve over 1 billion ChatGPT users (Part II)</a></strong> &#8211; <em>OpenAI</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How OpenAI scaled its storage platform to support more than a billion ChatGPT users.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data Infrastructure, Fan Engagement, Technology Strategy</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://minimaxir.com/2026/10/cheap-llms/">OpenAI and Anthropic cut their LLM prices by up to 80% within a few months. Why?</a></strong> &#8211; <em>MiniMaxIR</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How plunging model prices change the AI business case.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Commercial Strategy, Fan Engagement, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://inatoncheva.substack.com/p/your-marketing-team-will-be-on-github">Your marketing team will be on GitHub within a year</a></strong> &#8211; <em>Substack</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why AI-era marketing needs code-style governance.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Marketing Operations, Data, Sponsorship</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://stratechery.com/2026/the-end-of-the-internet/">The End of the Internet</a></strong> &#8211; <em>Stratechery</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What a closed, algorithmic web means for sports brands.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Fan Engagement, Digital Strategy, Media</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.noticesports.com.au/p/the-emergence-of-new-sports-competitions">The emergence of new sports competitions</a></strong> &#8211; <em>Notice Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How Australia is incubating new formats and fan products.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Sports Marketing, Competitions, Australia, Fan Engagement, Commercial Opportunities</p>
</div>
<p style="margin-top: 30px;">Forward <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a> to a friend.<br />
Listen to <a href="https://sportsgeekhq.com/rapidrundown/">Sports Geek Rapid Rundown</a> on your fave podcast platform.<br />
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<p style="font-size: 12px; color: #777; font-style: italic;">Featured image credit: Martineric, “New York marathon Verrazano bridge,” via Wikimedia Commons, CC BY-SA 2.0. Archival NYC Marathon photo (2005), not the 2026 race; adapted with crop and the supplied SG Reads overlay. <a href="https://commons.wikimedia.org/wiki/File:New_York_marathon_Verrazano_bridge.jpg">Source photo</a> · <a href="https://creativecommons.org/licenses/by-sa/2.0/">Licence</a>.</p>
<p>The post <a href="https://sportsgeekhq.com/online-betting-incentives-nba-prediction-markets-nyc-marathons-150m-business/">Online Betting Incentives, NBA Prediction Markets &#038; NYC Marathon&#8217;s $150M Business</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22650</post-id>	</item>
		<item>
		<title>Women&#8217;s Sport Boom, Wall Street&#8217;s MLB Comeback &#038; Apple&#8217;s F1 Ad Model</title>
		<link>https://sportsgeekhq.com/womens-sport-boom-wall-streets-mlb-comeback-apples-f1-ad-model/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 20:06:43 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22634</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Nielsen Research: More Than Half of the US Population Is Now Interested in Women's Sport - Nielsen * Fresh Nielsen data quantifies women's sport's  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/womens-sport-boom-wall-streets-mlb-comeback-apples-f1-ad-model/">Women&#8217;s Sport Boom, Wall Street&#8217;s MLB Comeback &#038; Apple&#8217;s F1 Ad Model</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="font-family: Arial, sans-serif; max-width: 650px; margin: 0 auto; color: #333; line-height: 1.6;">
<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nielsen.com/insights/2026/women-sports/">Nielsen Research: More Than Half of the US Population Is Now Interested in Women's Sport</a></strong> &#8211; <em>Nielsen *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Fresh Nielsen data quantifies women's sport's commercial boom.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, WomensSport, Media, Sponsorship, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://huddleup.substack.com/p/how-wall-street-turned-mlbs-worst">How Wall Street Turned MLB's Worst Teams Into World Series Contenders</a></strong> &#8211; <em>Huddle Up *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Data, finance and strategy powering small‑market contenders.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Analytics, Ownership, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://ministryofsport.com/fifa-launches-open-u-s-media-rights-tender-for-2030-and-2034-world-cups-amid-calendar-ambiguity/">FIFA Launches Open U.S. Media Rights Tender for 2030 and 2034 World Cups Amid Calendar Ambiguity</a></strong> &#8211; <em>Ministry of Sport *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">FIFA's US rights tender reshapes global World Cup economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">FIFA, Media Rights, Broadcasting, Soccer, Marketing</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://business.ticketmaster.com/the-nfl-chooses-ticketmaster-to-power-the-next-era-of-secondary-ticketing/">NFL and Ticketmaster Introduce Open Distribution Model for Secondary Ticketing</a></strong> &#8211; <em>Ticketmaster *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">New NFL resale model challenges control, data and pricing.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Ticketing, Technology, Revenue</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://investors.sportradar.com/news-releases/news-release-details/sportradar-announces-agreement-divestiture-coaching-and-scouting">Sportradar announces agreement for the divestiture of coaching and scouting business Atrium Sports to Teamworks for $US 170m</a></strong> &#8211; <em>Sportradar</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Major M&#038;A reshapes who owns the performance workflow layer.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Sportstech, Investment, HighPerformance, Strategy</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/nba-tips-off-prediction-market-era-with-kalshi-polymarket/">NBA Tips Off Prediction-Market Era With Kalshi, Polymarket</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">NBA embraces prediction markets, blending data, betting and engagement.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">NBA, Marketing, Technology, Betting, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sports.yahoo.com/articles/y-sports-biz-undefeated-field-151146785.html">Why UCLA's Rose Bowl looks sparse despite a 7–0 start and free student tickets</a></strong> &#8211; <em>Yahoo Sports Biz</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Ticket-scanning changes, schedule and distance from campus complicate UCLA’s Rose Bowl attendance story.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, College Football, Ticketing, Venues, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/7704818/2026/10/23/wrexham-kop-stadium-69m-rob-mac-reynolds/">‘A stadium in a stand’: Inside the rise of Wrexham’s £69m five-level ‘Premier League-ready’ Kop</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Wrexham's £69m Kop shows lower‑league venue ambition.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Stadiums, Investment, Fan Experience, Revenue</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://ministryofsport.com/png-chiefs-lock-in-several-foundation-partners-ahead-of-2028-nrl-debut/">PNG Chiefs Lock in Several Foundation Partners Ahead of 2028 NRL Debut</a></strong> &#8211; <em>Ministry of Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">PNG's NRL expansion team builds a partner portfolio early.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, NRL, Sponsorship, Rugby League, Partnerships</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theverge.com/2026/10/24/instagram-tv-apple-tv-app-launch">Instagram quietly launches its Instagram for TV app on Apple TV</a></strong> &#8211; <em>The Verge</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Reels and vertical social content finally land on TV.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, CTV, Social Media, Digital, Fan Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theguardian.com/tv-and-radio/2026/oct/24/channel-4-the-guest-list-vertical-drama-sol-de-janeiro">Channel 4 launches first vertical drama &#8216;The Guest List' with brand partner Sol de Janeiro</a></strong> &#8211; <em>The Guardian</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Vertical, brand‑funded fiction shows a new content template.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Vertical Video, Branded Content, Social Media, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportindustry.co.uk/news-categories/news/sky-sports-launches-wsl-series-with-ella-toone-and-keely-hodgkinson/">Sky Sports Launches WSL Series with Ella Toone and Keely Hodgkinson</a></strong> &#8211; <em>Sport Industry Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Athlete‑led WSL series builds women's football storytelling IP.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Women'sFootball, DigitalContent, Media, Rights</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.bizofspeed.com/p/apple-sells-f1-race-integrations">Apple Sells F1 Race Integrations to American Express and Ford in Its First Season, Now Pitching 2027</a></strong> &#8211; <em>Business of Speed *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside Apple's high‑CPM, low‑clutter F1 ad playbook.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, F1, Media Rights, Sponsorship, Streaming</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://finance.yahoo.com/media-advertising/articles/analyst-predicts-netflix-buy-nbcuniversal-133049944.html">Could Netflix buy Fox One or NBCUniversal to solve its sports problem?</a></strong> &#8211; <em>Yahoo Finance</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">An analyst sees a possible NBCUniversal deal as a path to year-round sports, alongside reported Fox One talks.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, MediaRights, Streaming, M&#038;A, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.svgeurope.org/blog/headlines/from-connectivity-to-content-bringing-grassroots-sports-to-new-audiences/">From Connectivity to Content: Bringing Grassroots Sports to New Audiences &#8211; SVG Europe</a></strong> &#8211; <em>SVG Europe</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How better connectivity turns grassroots sport into streamable content.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">EU, Grassroots, Streaming, Rights, Participation</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theverge.com/2026/10/24/tv-detox-cleanyourtv-dumbtv-ai-tools-smart-tv-ads-tracking">TV owners are using AI-built tools to strip ads and tracking from smart TVs</a></strong> &#8211; <em>The Verge</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Ad‑blocking smart‑TV tools threaten in‑stream sponsorship models.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, CTV, Advertising, Privacy, Technology</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://wifinowglobal.com/news-blog/pioneering-stadium-wi-fi-with-ampthink-hyper-directional-networking-is-next-and-its-a-game-changer-says-ceo/">Pioneering Stadium Wi-Fi with AmpThink: Hyper-Directional Antenna Technology is Next – and It's a Game-Changer</a></strong> &#8211; <em>Wi-Fi Now</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Next‑gen stadium Wi‑Fi unlocks richer in‑venue fan experiences.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Technology, Wi-Fi, Fan Engagement, Innovation</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.anthropic.com/news/s1-sec">Anthropic Files Registration Statement for Proposed Initial Public Offering</a></strong> &#8211; <em>Anthropic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Anthropic's IPO sets benchmarks for AI partners in sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data Strategy, Technology, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.futureparty.com/p/banks-hit-the-alarm-on-ai-agents">Banks Hit The Alarm On AI Agents</a></strong> &#8211; <em>Future Party</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Major banks are assessing how to control third-party AI agents acting on customer accounts.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Fintech, Data, Risk</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://mumbrella.com.au/the-audience-marketers-are-ageing-out-of-942260">The audience marketers are ageing out of</a></strong> &#8211; <em>Mumbrella</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why older, wealthier fans deserve more marketing attention.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, Marketing, Demographics, Strategy, Advertising</p>
</div>
<div style="margin-top: 30px; padding-top: 20px; border-top: 2px solid #eee;">
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<p style="font-size: 12px; color: #777; font-style: italic;">Featured image credit: Krazytea, “Investors Group CANnwt vs USnwt centre pitch,” via Wikimedia Commons, CC BY-SA 3.0. Archival Canada–USA women’s football match photograph; adapted with crop and the supplied SG Reads overlay. <a href="https://commons.wikimedia.org/wiki/File:Investors_Group_CANnwt_vs_USnwt_centre_pitch.JPG">Source photo</a> · <a href="https://creativecommons.org/licenses/by-sa/3.0/">Licence</a>.</p>
<p>The post <a href="https://sportsgeekhq.com/womens-sport-boom-wall-streets-mlb-comeback-apples-f1-ad-model/">Women&#8217;s Sport Boom, Wall Street&#8217;s MLB Comeback &#038; Apple&#8217;s F1 Ad Model</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22634</post-id>	</item>
		<item>
		<title>Amazon Prime&#8217;s $3.8B Sports Play, Brewers vs. Rays Business Models &#038; FIFA&#8217;s World Cup Rights Tender</title>
		<link>https://sportsgeekhq.com/amazon-primes-3-8b-sports-play-brewers-vs-rays-business-models-fifas-world-cup-rights-tender/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Sun, 25 Oct 2026 20:04:48 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22624</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.Today's edition is presented by DigitaltoDollars.com. Key Reads Inside Amazon Prime Video's $3.8 Billion Global Sports Business - 365247 Sports * How Amazon is reshaping global sports rights and monetisation. Global, MediaRights, Streaming,  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/amazon-primes-3-8b-sports-play-brewers-vs-rays-business-models-fifas-world-cup-rights-tender/">Amazon Prime&#8217;s $3.8B Sports Play, Brewers vs. Rays Business Models &#038; FIFA&#8217;s World Cup Rights Tender</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="max-width: 600px; margin: 0 auto; font-family: Arial, sans-serif; font-size: 16px; line-height: 1.6; color: #333;">
<p style="margin-bottom: 20px;">Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/inside-amazon-prime-videos-38-billion">Inside Amazon Prime Video's $3.8 Billion Global Sports Business</a></strong> &#8211; <em>365247 Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How Amazon is reshaping global sports rights and monetisation.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, MediaRights, Streaming, Sponsorship, SportsBiz</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://365247newsletter.substack.com/p/brewers-vs-rays-in-the-world-series">Brewers vs. Rays in the World Series: How Do Their Businesses Compare?</a></strong> &#8211; <em>365247 Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Deep dive on two small‑market MLB business models.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Strategy, Finance, Revenue</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.reuters.com/business/media-telecom/fifa-opens-bidding-2030-2034-world-cup-media-rights-covering-us-puerto-rico-2026-10-22/">FIFA Opens Bidding for 2030 and 2034 World Cup Media Rights</a></strong> &#8211; <em>Reuters *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Long‑term World Cup rights tender with global implications.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, FIFA, Media-Rights, Strategy, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.generalatlantic.com/media-article/general-atlantic-and-nfls-32-equity-announce-global-strategic-partnership/">NFL's 32 Equity forms new sports investment vehicle with General Atlantic</a></strong> &#8211; <em>General Atlantic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">League‑level PE strategy and its impact on sports ecosystems.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Investment, Private Equity, Strategy</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/7717961/2026/10/23/nwsl-rodman-rule-criteria-settlement-players-union/">NWSL Eases the &#8216;Rodman Rule', Making More Players Eligible for Big Money</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How changing pay rules could reshape NWSL talent markets.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NWSL, Labor Markets, Player Pay, League Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nytimes.com/athletic/7595167/2026/09/18/big-12-football-roster-spending-rankings/">The Big 12's Most Expensive Roster Lost to Its Least Expensive</a></strong> &#8211; <em>The Athletic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">NIL-era roster spend versus on‑field college football results.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, College Football, Data, NIL, Finance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://apnews.com/article/nba-europe-fbc2c18b85675bd160ad8eb0dd975f7b">NBA Says Planned European League Would Bring Record Investment</a></strong> &#8211; <em>AP *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">The NBA says its planned 2027 European league would bring record investment to the region.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">EU, NBA, Expansion, Infrastructure, Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/running-with-rock/2026-sydney-marathon-by-the-numbers-6f1c9875273f">2026 Sydney Marathon By the Numbers</a></strong> &#8211; <em>Running with Rock</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Benchmarking Sydney's major marathon as a global event asset.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, Marathon, Data, Events, Sponsorship</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/23/yahoo-sports-launches-perfect-5-fantasy-game-for-nba-on-prime-broadcasts/">Yahoo Sports Launches Perfect 5 Fantasy Game for NBA on Prime Broadcasts</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Fantasy, betting mechanics and interactive games inside NBA broadcasts.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, Fantasy, Fan-Engagement, Partnerships</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.npr.org/2026/10/20/nx-s1-6005809/tiktok-child-safety-money-laundering">TikTok bosses repeatedly ignored staff warnings about child safety risks</a></strong> &#8211; <em>NPR</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Serious brand‑safety questions for sports on TikTok.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, TikTok, Safety, BrandSafety, YouthAudience</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.hollywoodreporter.com/business/business-news/apple-f1-advertising-booming-1236738919/">Apple's Formula 1 Deal Is Driving Gains for Advertisers</a></strong> &#8211; <em>The Hollywood Reporter *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">What Apple's F1 coverage is delivering for big-brand advertisers.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, F1, Streaming, Advertising, Sponsorship</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.nbcsports.com/pressbox/press-releases/nbc-sports-delivers-most-watched-nba-tip-off-primetime-game-ever-with-76ers-knicks">LeBron's 76ers Debut vs. Knicks Drives Record &#8216;NBA Tip-Off' Audience</a></strong> &#8211; <em>NBC Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Record NBA tip‑off ratings and what drove the spike.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, MediaRights, Broadcasting, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.billboard.com/pro/monster-mash-how-much-money-halloween-song-make-each-year/">Monster Mash could be making $1 million in annual revenue</a></strong> &#8211; <em>Billboard</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Evergreen IP as a template for monetising classic sports moments.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, Media, IP, Content, Licensing</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/23/prime-video-tips-off-second-nba-season-with-ai-driven-prime-360-photorealistic-virtual-camera-system/">Prime Video Tips Off Second NBA Season With AI-Driven Prime 360 Photorealistic Virtual Camera System</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Amazon's AI virtual cameras and HDR workflows for NBA coverage.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NBA, OTT, AI, Broadcast</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportsvideo.org/2026/10/23/dirtcam-expanded-specialty-cameras-highlight-fox-sports-world-series-production/">Dirtcam, Expanded Specialty Cameras Highlight Fox Sports World Series Production</a></strong> &#8211; <em>Sports Video Group</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How specialty cameras are elevating World Series broadcasts.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Broadcast, Technology, Fan-Experience</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/@briansolis/ai-wont-reinvent-your-company-but-it-will-reveal-what-s-holding-it-back-6d214b79368a">AI Won't Reinvent Your Company, But It Will Reveal What's Holding It Back</a></strong> &#8211; <em>Medium *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Practical AI strategy for legacy organisations, including sports clubs.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Strategy, Leadership, Digital</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.reddit.com/r/ClaudeAI/comments/1x9dl1f/adobe_office_outlook_elevenlabs_ai_is_cloning_all/">Adobe, Office, Outlook, ElevenLabs: AI Is Cloning All of It in Rust</a></strong> &#8211; <em>Reddit</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">If AI makes software free, what's sports tech's moat?</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, SportsTech, ProductStrategy, Data</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://medium.com/data-science-collective/nine-ways-people-lie-with-statistics-48e7eb60ef24">Nine Ways People Lie With Statistics Without Faking a Single Number</a></strong> &#8211; <em>Medium</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Essential reading for anyone presenting sponsorship or audience data.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Data, Analytics, Sponsorship, Reporting</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.morningbrew.com/stories/msg-sent-workers-a-cruel-phishing-test">MSG sent workers a cruel phishing test</a></strong> &#8211; <em>Morning Brew</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Culture, cyber training and trust lessons from Madison Square Garden.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, SportsBiz, Cybersecurity, HR, Leadership</p>
</div>
<p style="margin-top: 30px; margin-bottom: 20px;">Forward <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a> to a friend.<br />
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</div>
<p style="font-size: 12px; color: #777; font-style: italic;">Featured image credit: Michael Barera, “St. Louis Cardinals vs. Milwaukee Brewers September 2023 01 (American Family Field),” via Wikimedia Commons, CC BY-SA 4.0. Archival Brewers ballpark photograph; adapted with crop and the supplied SG Reads overlay (not the current World Series). <a href="https://commons.wikimedia.org/wiki/File:St._Louis_Cardinals_vs._Milwaukee_Brewers_September_2023_01_(American_Family_Field).jpg">Source photo</a> · <a href="https://creativecommons.org/licenses/by-sa/4.0/">Licence</a>.</p>
<p>The post <a href="https://sportsgeekhq.com/amazon-primes-3-8b-sports-play-brewers-vs-rays-business-models-fifas-world-cup-rights-tender/">Amazon Prime&#8217;s $3.8B Sports Play, Brewers vs. Rays Business Models &#038; FIFA&#8217;s World Cup Rights Tender</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">22624</post-id>	</item>
		<item>
		<title>Private Equity in College Football, NFL Global Expansion &#038; AI in Sports Strategy</title>
		<link>https://sportsgeekhq.com/private-equity-in-college-football-nfl-global-expansion-ai-in-sports-strategy/</link>
		
		<dc:creator><![CDATA[@seancallanan]]></dc:creator>
		<pubDate>Sat, 24 Oct 2026 20:04:38 +0000</pubDate>
				<category><![CDATA[Reads]]></category>
		<guid isPermaLink="false">https://sportsgeekhq.com/?p=22621</guid>

					<description><![CDATA[<p>Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Today's edition is presented by DigitaltoDollars.com. Key Reads Utah Is College Football's PE Guinea Pig—and It's Cashing In - Front Office Sports * How private equity is reshaping college football finances. US,  [...]</p>
<p>The post <a href="https://sportsgeekhq.com/private-equity-in-college-football-nfl-global-expansion-ai-in-sports-strategy/">Private Equity in College Football, NFL Global Expansion &#038; AI in Sports Strategy</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="font-family: Arial, sans-serif; max-width: 600px; margin: 0 auto; color: #333; line-height: 1.6;">
<p>Here are the latest articles curated by <a href="https://sportsgeekhq.com/reads">Sports Geek Reads</a>. Get these updates as a podcast by subscribing to <a href="https://sportsgeekhq.com/rapidrundown">Sports Geek Rapid Rundown</a>.<br />
<br /><strong>Today's edition is presented by <a href="https://digitaltodollars.com/?utm_source=SportsGeek&utm_medium=dailyreadstext&utm_campaign=SGRR">DigitaltoDollars.com.</a></strong></p>
<p><!-- Key Reads Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Key Reads</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/utah-college-football-private-equity-guinea-pig-cashing-in/">Utah Is College Football's PE Guinea Pig—and It's Cashing In</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">How private equity is reshaping college football finances.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, College Sports, Private Equity, Revenue, Finance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/finance/2026/private-equity-focus-scale-in-sports-1234952878/">Private Equity May Need to Shift Focus to Find Scale in Sports</a></strong> &#8211; <em>Sportico *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Why traditional PE playbooks are changing in sport.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Private Equity, Sports Investing, Finance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://sportsmintmedia.com/nfl-opens-resale-inventory-to-rivals-while-retaining-ticketmasters-lead-role/">NFL opens resale inventory to rivals while retaining Ticketmaster's lead role</a></strong> &#8211; <em>Sports Mint Media *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">NFL reshapes secondary ticketing while protecting key partner.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Ticketing, Marketing, Business Strategy</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/23/ifr-announces-levy-on-english-football/">How much will clubs pay under the IFR's levy?</a></strong> &#8211; <em>Insider Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">New regulator levy could reshape English football finances.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Football, Financial sustainability, Regulation, Governance</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/nfls-global-takeover-is-just-beginning/">NFL's Global Takeover Is Just Beginning</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Inside the NFL's long-term international expansion ambitions.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NFL, Global Expansion, Marketing, Logistics</p>
</div>
<p><!-- Professional Sports Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Professional Sports</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/leagues/college-sports/2026/ncaa-division-iii-antitrust-lawsuit-scholarships-1234955281/">NCAA Hit With Antitrust Suit Over Ban on D-III Athletic Scholarships</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Legal challenge targets scholarship rules in Division III.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, NCAA, College Sports, Legal, Athlete Compensation</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/mlb-union-remain-far-apart-low-budget-world-series-begins/">MLB and Union Remain Far Apart As Low-Budget World Series Begins</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Labour tensions frame a surprisingly low-payroll World Series.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Labor Negotiations, Player Salaries</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/business/media/2026/college-football-tv-ratings-sec-big-ten-playoff-1234952996/">Duopoly of One: SEC Blows Past Big Ten, Dominates TV Ratings</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">SEC's ratings dominance is reshaping college media economics.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, College Football, TV Ratings, Media</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/pga-tours-two-circuit-shift-well-defined-says-joel-dahmen/">PGA Tour's Two-Circuit Shift &#8216;Well Defined,' Says Joel Dahmen</a></strong> &#8211; <em>Front Office Sports</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Players react to PGA Tour's new two-circuit structure.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, PGA Tour, Sports Management, Organizational Strategy</p>
</div>
<p><!-- Digital & Social Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Digital &#038; Social</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/leagues/baseball/2026/iphone-duo-sports-apps-updates-features-mlb-apple-stream-1234956375/">MLB Updates App in Time for iPhone Duo Launch—and the World Series</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">MLB tunes its app for Apple's latest hardware launch.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, MLB, Technology, Apple, Digital Engagement</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://ministryofsport.com/top-australian-stars-sign-on-as-playreplay-deal-elevates-tennis-victoria-premier-league/">Top Australian Stars Sign On as PlayReplay Deal Elevates Tennis Victoria Premier League</a></strong> &#8211; <em>Ministry of Sport *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Tech-driven line-calling and analytics boost Victorian tennis.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">AU, Tennis, Technology, Analytics, Partnership</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://x.com/canva/status/2113348707223753165">Canva Craft – Canva's first image generation model trained on human-designed templates</a></strong> &#8211; <em>X</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Template-trained AI aims at marketers, not engineers.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Marketing, Content Production, Sponsorship</p>
</div>
<p><!-- Media & Entertainment Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Media &#038; Entertainment</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://deadline.com/2026/10/netflix-town-hall-executives-layoffs-peter-rice-1237170147/">Netflix's &#8216;Member Joy' Reset Amid Stock Slide and Slowing Engagement</a></strong> &#8211; <em>Deadline</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Netflix retools product and brand to reignite engagement.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Streaming, Fan Engagement, Product, Data</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://deadline.com/2026/10/bbc-merge-tv-audio-teams-cut-100-content-roles-1237170424/">BBC to Merge TV and Audio Commissioning Teams and Cut Around 100 Content Roles</a></strong> &#8211; <em>Deadline</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">BBC restructures commissioning amid major cost-cutting drive.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">UK, Broadcasting, Strategy, Organisational Change, Media</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.sportico.com/personalities/people/2026/sportico-transactions-moves-mergers-roundup-oct-23-1234952998/">Sportico Transactions: Moves and Mergers Roundup for Oct. 23</a></strong> &#8211; <em>Sportico</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Executive moves and deals across the sports industry.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, Transactions, Business, Partnerships</p>
</div>
<p><!-- Geek Out Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Geek Out</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://1password.com/blog/1password-for-ai-agents">Introducing 1Password for Agents</a></strong> &#8211; <em>1Password</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">New tooling lets AI agents work without sharing passwords.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data Security, Martech, Operations</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.anthropic.com/research/formal-verification">LLMs are making formal software verification feasible at a much larger scale</a></strong> &#8211; <em>Anthropic</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI-assisted verification could reduce catastrophic software failures.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data Infrastructure, Cybersecurity</p>
</div>
<p><!-- AI Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>AI</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://frontofficesports.com/article/kirk-goldsberry-leads-texass-ai-push-and-understands-the-skeptics/">Kirk Goldsberry Leads Texas's AI Push and Understands the Skeptics</a></strong> &#8211; <em>Front Office Sports *</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Texas experiments with AI in performance and strategy.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, College Sports, Technology, Performance Analytics</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://productify.substack.com/p/dont-prompt-ai-delegate-to-it">Don't Prompt AI. Delegate To It.</a></strong> &#8211; <em>Productify</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Moving from ad-hoc prompts to true AI delegation.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Global, AI, Data, Operations, Sponsorship</p>
</div>
<p><!-- Make You Think Section --></p>
<h2 style="font-size: 20px; color: #222; border-bottom: 2px solid #eee; padding-bottom: 8px; margin-top: 30px;"><strong>Make You Think</strong></h2>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://insidersport.com/2026/10/22/turkish-fa-bans-147-officials-betting/">Turkish Football Federation suspends 147 club officials for betting offences</a></strong> &#8211; <em>Insider Sport</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">Huge integrity crackdown rocks Turkish football governance.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">Turkey, Football, Integrity, Governance, Betting</p>
</div>
<div style="margin-bottom: 10px; padding-bottom: 5px">
<p style="margin-bottom: 5px;"><strong><a style="color: #0066cc; text-decoration: none;" href="https://www.theinformation.com/articles/hackers-used-claude-grok-fully-automate-attacks-banks">Hackers Used Claude and Grok to Fully Automate Attacks on Banks</a></strong> &#8211; <em>The Information</em></p>
<p style="margin-top: 5px; margin-bottom: 5px;">AI-powered cybercrime offers a warning for all data holders.</p>
<p style="margin-top: 5px; color: #666; font-size: 14px;">US, AI, Cybersecurity, Data, Operations</p>
</div>
<div style="margin-top: 30px; padding-top: 20px; border-top: 2px solid #eee;">
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<p style="font-size: 12px; color: #777; font-style: italic;">Featured image credit: Ken Lund, “MIchigan Student Section, Michigan Stadium, University of Michigan, Ann Arbor, Michigan (21719184836),” via Wikimedia Commons, CC BY-SA 2.0. Archival college-football crowd photograph; adapted with crop and the supplied SG Reads overlay. <a href="https://commons.wikimedia.org/wiki/File:MIchigan_Student_Section,_Michigan_Stadium,_University_of_Michigan,_Ann_Arbor,_Michigan_(21719184836).jpg">Source photo</a>.</p>
<p>The post <a href="https://sportsgeekhq.com/private-equity-in-college-football-nfl-global-expansion-ai-in-sports-strategy/">Private Equity in College Football, NFL Global Expansion &#038; AI in Sports Strategy</a> appeared first on <a href="https://sportsgeekhq.com">Sports Geek</a>.</p>
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