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<title>SportsPro Media - Baseball</title>
<link>https://www.sportspromedia.com</link>
<description>The SportsPro Media website offers details of every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$500,000.</description>
<copyright>Copyright 2021 SportsPro Media Limited</copyright>
<language>en-GB</language>
<webMaster>info@sportspromedia.com</webMaster>
<lastBuildDate>Tue, 07 Sep 2021 07:36:02 BST</lastBuildDate>
<ttl>120</ttl>

<item>
<title>Barstool launches exclusive Sling TV channel</title>
<link>https://www.sportspromedia.com/news/barstool&#45;sports&#45;sling&#45;tv&#45;channel&#45;stream&#45;broadcast/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Mon, 06 Sep 2021 11:48:00 BST</pubDate>
<description>Controversial media brand’s linear channel to feature new live content.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>ESPN teams up with Verizon, Microsoft and Accenture on new Edge Innovation Centre</title>
<link>https://www.sportspromedia.com/news/espn&#45;verizon&#45;microsoft&#45;accenture&#45;edge&#45;innovation&#45;centre&#45;technology/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Fri, 03 Sep 2021 17:31:00 BST</pubDate>
<description>Sports media giant to explore AR/VR, 5G and edge computing technology.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Greenfly Insight | How leagues can leverage their marketable athletes to achieve success on social</title>
<link>https://www.sportspromedia.com/opinions/50mm&#45;athletes&#45;social&#45;media&#45;strategy&#45;mlb&#45;nba&#45;bundesliga&#45;pll&#45;greenfly/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Fri, 03 Sep 2021 07:29:00 BST</pubDate>
<description>Greenfly chief marketing officer, Tom Kuhr, explains how competition organisers can make the most of their best public&#45;facing assets &#45; the athletes &#45; to reach fanbases more effectively.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Facebook makes fantasy sports play with prediction games rollout</title>
<link>https://www.sportspromedia.com/news/facebook&#45;fantasy&#45;sports&#45;prediction&#45;games&#45;mlb&#45;la&#45;liga/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 02 Sep 2021 09:22:00 BST</pubDate>
<description>Facebook Fantasy Games initially available in the US and Canada via social media company’s app.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Atlanta Braves become first MLB team to agree NIL deals</title>
<link>https://www.sportspromedia.com/news/atlanta&#45;braves&#45;mlb&#45;ncaa&#45;nil&#45;deals&#45;rachel&#45;baumann&#45;jordan&#45;yates&#45;georgia&#45;tech/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 26 Aug 2021 16:29:00 BST</pubDate>
<description>Franchise partners with quarterback Jordan Yates and gymnast Rachel Baumann.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>MLB and Barstool’s streaming rights deal has ‘10% chance’, says Dave Portnoy</title>
<link>https://www.sportspromedia.com/news/mlb&#45;barstool&#45;sports&#45;tv&#45;streaming&#45;rights&#45;midweek&#45;games&#45;dave&#45;portnoy/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 26 Aug 2021 13:53:00 BST</pubDate>
<description>Company’s founder says deal not off the table but would be “stunned” if it happens.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>NFL and MLB to feature among ten sports channels on Tubi</title>
<link>https://www.sportspromedia.com/news/nfl&#45;mlb&#45;streaming&#45;tubi&#45;fox&#45;pac&#45;12&#45;acc&#45;real&#45;madrid&#45;tv&#45;nascar/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 26 Aug 2021 11:11:00 BST</pubDate>
<description>Fox&#45;owned streaming service will also offer Pac&#45;12 Insider and Real Madrid TV.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>At Large | Sports must learn to play in the real world as well as their Field of Dreams</title>
<link>https://www.sportspromedia.com/opinions/mlb&#45;field&#45;of&#45;dreams&#45;sports&#45;media&#45;wrexham&#45;reynolds&#45;mcelhenney&#45;the&#45;hundred/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 26 Aug 2021 08:30:00 BST</pubDate>
<description>Major League Baseball&apos;s movie&#45;themed Iowa set&#45;piece was a successful example of sport&apos;s media crossover potential, but rights holders elsewhere need to think rationally about how far they can stretch athletes in live events.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Giannis Antetokounmpo becomes part&#45;owner of Milwaukee Brewers</title>
<link>https://www.sportspromedia.com/news/giannis&#45;antetokounmpo&#45;milwaukee&#45;brewers&#45;part&#45;owner&#45;investment/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Mon, 23 Aug 2021 10:14:00 BST</pubDate>
<description>NBA champion is first individual investor to be added to MLB team’s ownership group since 2005.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Greenfly insight | Why it’s time to turn to athletes in the search for social media marketability</title>
<link>https://www.sportspromedia.com/opinions/50&#45;most&#45;marketable&#45;athletes&#45;2021&#45;greenfly&#45;sports&#45;social&#45;media&#45;marketing/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Mon, 23 Aug 2021 08:50:00 BST</pubDate>
<description>Greenfly chief marketing officer, Tom Kuhr, says the SportsPro 50 Most Marketable Athletes list shows clubs need to lean into the social media power of their players to deliver social media success.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Reports: MLB ending 70&#45;year Topps deal to team up with Fanatics</title>
<link>https://www.sportspromedia.com/news/mlb&#45;fanatics&#45;trading&#45;cards&#45;topps&#45;baseball/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Fri, 20 Aug 2021 11:00:00 BST</pubDate>
<description>​Sports merchandise giant set to land trading card contract with baseball league.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Report: MLB and Barstool discussing midweek rights package</title>
<link>https://www.sportspromedia.com/news/mlb&#45;barstool&#45;sports&#45;tv&#45;rights&#45;streaming&#45;midweek&#45;games&#45;youtube&#45;peacock/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Wed, 11 Aug 2021 09:53:00 BST</pubDate>
<description>Penn National&#45;owned platform looking at gambling&#45;focused broadcasts.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Fanatics valued at US$18bn as Roc Nation and Todd Boehly invest</title>
<link>https://www.sportspromedia.com/news/fanatics&#45;value&#45;2021&#45;roc&#45;nation&#45;jay&#45;z&#45;todd&#45;boehly&#45;investment/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Wed, 11 Aug 2021 09:46:00 BST</pubDate>
<description>Sports merchandise company has tripled its value over the last year.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Cleveland Guardians extend Progressive Field lease and plan renovations</title>
<link>https://www.sportspromedia.com/news/cleveland&#45;guardians&#45;indians&#45;mlb&#45;progressive&#45;field&#45;renovation&#45;lease&#45;2036/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Mon, 09 Aug 2021 10:01:00 BST</pubDate>
<description>MLB franchise reveals US$202.5m investment in stadium upgrades</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>On Location bolsters ticketing capabilities with Qcue acquisition</title>
<link>https://www.sportspromedia.com/news/on&#45;location&#45;qcue&#45;ticket&#45;pricing&#45;acquisition&#45;mlb&#45;afl/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Wed, 28 Jul 2021 16:29:00 BST</pubDate>
<description>Ticket pricing company’s clients include MLB, the AFL and college athletics departments.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Cleveland’s MLB team to change name from Indians to Guardians</title>
<link>https://www.sportspromedia.com/news/cleveland&#45;indians&#45;guardians&#45;name&#45;change/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Mon, 26 Jul 2021 12:44:00 BST</pubDate>
<description>Franchise adopts fifth name in its history following review process initiated in July last year.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Panini and OneTeam Partners to collaborate on college athlete collectibles</title>
<link>https://www.sportspromedia.com/news/panini&#45;oneteam&#45;partners&#45;nft&#45;trading&#45;cards&#45;NCAA&#45;college&#45;athlete&#45;collectibles/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Fri, 23 Jul 2021 16:52:00 BST</pubDate>
<description>Partnership to produce physical products and NFTs for those in College Athlete Group Licensing programme.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>DraftKings agrees Autograph deal for new NFT marketplace</title>
<link>https://www.sportspromedia.com/news/draftkings&#45;autograph&#45;nft&#45;marketplace&#45;blockchain&#45;tom&#45;brady/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Thu, 22 Jul 2021 17:40:00 BST</pubDate>
<description>US betting brand&apos;s platform to work on exclusive digital collectibles with Tom Brady&#45;backed firm.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>MLB looking to sell midweek package to streaming provider</title>
<link>https://www.sportspromedia.com/news/mlb&#45;espn&#45;midweek&#45;tv&#45;rights&#45;streaming&#45;ott&#45;service/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Wed, 21 Jul 2021 17:30:00 BST</pubDate>
<description>Domestic deal for national broadcast games likely to close in the next few months.</description>
<author>comment@sportspromedia.com</author>
</item>

<item>
<title>Shohei Ohtani signs with Fanatics for memorabilia and collectibles</title>
<link>https://www.sportspromedia.com/news/shohei&#45;ohtani&#45;fanatics&#45;collectibles&#45;memorabilia&#45;merchandise/?utm_source=Feeds&amp;utm_campaign=baseball&amp;utm_medium=rss</link>
<pubDate>Wed, 21 Jul 2021 05:30:00 BST</pubDate>
<description>Signed products to include baseballs, bats, jerseys and game&#45;used items.</description>
<author>comment@sportspromedia.com</author>
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