http://www.sportspromedia.com/ The SportsPro Media website offers details of every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$500,000. Copyright 2021 SportsPro Media Limited en-GB info@sportspromedia.com Tue, 07 Sep 2021 07:44:33 BST 120 https://www.sportspromedia.com/interviews_a/brentford-ceo-jon-varney-premier-league-new-community-stadium-revenue/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Brentford's remarkable return to English soccer's top flight after 74 years away has coincided with a move to a new stadium and follows a decade of creativity and careful progress. Chief executive and lifelong fan Jon Varney tells the SportsPro Podcast what has gone into getting the west London club this far, and what has to come next. Mon, 06 Sep 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/50mm-athletes-social-media-strategy-mlb-nba-bundesliga-pll-greenfly/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Greenfly chief marketing officer, Tom Kuhr, explains how competition organisers can make the most of their best public-facing assets - the athletes - to reach fanbases more effectively. Fri, 03 Sep 2021 07:29:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/sponsorship-marketing-newsletter-02-09-tokyo-olympics-sponsors-toyota-nike/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro deputy editor Sam Carp's fortnightly briefing bringing you up to speed with all things sports sponsorship and marketing. Thu, 02 Sep 2021 17:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/football-transfer-market-2021-window-premier-league-psg-messi-ronaldo-fees/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss The economic constraints of the pandemic have still allowed for some eye-catching transfer deals - not all of them rational - between Europe's richest clubs, but there are indications that this key stream of soccer's economy may not be sustainable. Wed, 01 Sep 2021 18:57:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/wethe15-paralympics-tokyo-2020-podcast-craig-spence/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro editor at large Eoin Connolly talks to Craig Spence, chief brand and communications officer at the IPC, and Jarrod Clyne, human rights advisor for the Human Rights Council at the International Disability Alliance. Tue, 31 Aug 2021 15:25:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/sponsorpulse-insight-f1-us-sponsorship-missed-opportunities-analysis/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SponsorPulse has sifted through the data and analysed what categories and brands may be missing out on a significant opportunity to partner with the global motorsport series. Tue, 31 Aug 2021 14:09:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/blackbook-bulletin-01-09-formula-one-grows-youth-fanbase-in-europe/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss The latest monthly BlackBook Bulletin also covers SRT's departure from MotoGP, Formula E's move into NFTs and calendar changes. Tue, 31 Aug 2021 12:04:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/business-management-strategy-dowson-english-institute-sport-podcast/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Matt Rogan, senior contributor at SportsPro and Playbook Labs lead, picks out the key themes from his recent conversation with John Dowson, the newly appointed chair at the English Institute of Sport. Tue, 31 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/brentford-fc-ceo-jon-varney-premier-league-podcast-interview/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro editor at large Eoin Connolly talks to Jon Varney, chief executive of newly promoted Premier League soccer club Brentford FC. Tue, 31 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/50-most-marketable-athletes-2021-sportspro-greenfly-biles-osaka-hamilton/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’ appeal. Tue, 31 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/hookit-motorsport-social-media-insight-f1-mid-season-sponsorship-report/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss BlackBook's official data partner analyses the sports marketing and social media performance of Formula One, including its teams and drivers, during the first half of the 2021 campaign. Thu, 26 Aug 2021 09:39:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/mlb-field-of-dreams-sports-media-wrexham-reynolds-mcelhenney-the-hundred/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Major League Baseball's movie-themed Iowa set-piece was a successful example of sport's media crossover potential, but rights holders elsewhere need to think rationally about how far they can stretch athletes in live events. Thu, 26 Aug 2021 08:30:00 BST comment@sportspromedia.com https://www.sportspromedia.com/interviews_a/the-collins-cup-triathlon-pto-broadcast-marketing-tim-godfrey-interview/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Ahead of the first ever instalment of The Collins Cup in Šamorín, Tim Godfrey, the PTO’s chief marketing officer, outlines the commercial strategy behind an event it is hoped will take triathlon to a new level. Thu, 26 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/the-hundred-ecb-first-season-review-county-cricket-podcast/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro editor at large Eoin Connolly is joined by senior contributor Matt Rogan to discuss the first season of the Hundred, the England and Wales Cricket Board’s (ECB) much-heralded new short-form competition. Thu, 26 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/basf-keep-k2-treadmill-jens-dierssen-infinergy-technology-interview/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss BASF recently launched a new venture into the indoor fitness market with the Keep K2 Treadmill. SportsPro spoke with Jens Dierssen, the German-based chemicals firm’s director of business management, to learn about the evolution of its Infinergy products and the technology’s potential for future collaborations. Thu, 26 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/the-hundred-ecb-commercial-marketing-brand-strategy-alex-charkham-fuse/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Alex Charkham, chief strategy officer at sports and entertainment marketing agency Fuse, states the case for the commercial and marketing success of the inaugural edition of The Hundred, and explains how the 100-ball competition can build on its foundations moving forward. Wed, 25 Aug 2021 07:00:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/john-dowson-english-institute-of-sport-board-management-cognitive-diversity/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro senior contributor Matt Rogan speaks with John Dowson, chair at the English Institute of Sport, to discuss the role of the board. Mon, 23 Aug 2021 20:36:00 BST comment@sportspromedia.com https://www.sportspromedia.com/analysis_a/podcast-breaking-down-the-2021-50-most-marketable-athletes-list/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss SportsPro 50 Most Marketable Athletes 2021, presented by Greenfly, is out now. Here, in this special edition of the SportsPro Podcast, digital editor Tom Bassam welcomes guests from Greenfly and Zoomph to unpack this year's rankings. Mon, 23 Aug 2021 08:50:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/2021-50-most-marketable-athletes-50mm-list-analysis-northstar-social-media/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year's 50 Most Marketable Athletes list to consider what it tells us about marketability and how the list can be instructive for the industry. Mon, 23 Aug 2021 08:50:00 BST comment@sportspromedia.com https://www.sportspromedia.com/opinions_a/50-most-marketable-athletes-2021-zoomph-data-methodology-social-media/?utm_source=Feeds&utm_campaign=all+blogs&utm_medium=rss How is the 50 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis. Here, Zoomph's director of strategic initiatives and business intelligence, Scott Lewis, lifts the lid on the data behind this year's rankings. Mon, 23 Aug 2021 08:50:00 BST comment@sportspromedia.com