SportsPro Media - Guest Blog

Patrick Nally: Will it be gold for London?

comment@sportspromedia.com — Mon, 02 Jul 2012 17:49:58 GMT

The countdown to London 2012 continues apace and, at the time of writing, everything appears to be running smoothly.

Sven-Ake Wikers: BIM your Arena

comment@sportspromedia.com — Wed, 20 Jun 2012 14:50:48 GMT

What came first, the chicken or the egg? Everyone working in the area of arena development will say in a collective chorus that the content is most important and that it determines everything.

Donald Dell - A history of marketability

comment@sportspromedia.com — Tue, 29 May 2012 10:46:12 GMT

With the June edition of SportsPro featuring 'The World's 50 Most Marketable Athletes', I thought this would be an opportune time to reflect on the careers of some of my most popular clients. Whether it be talent, ability, success or marketability, one of the toughest exercises in sports has always been comparing and contrasting athletes of different generations, so I thought I would analyse each of my clients amongst their contemporaries during the same era.

Patrick Nally: Let the ‘fashion wear’ games begin

comment@sportspromedia.com — Wed, 02 May 2012 14:11:37 GMT

The Olympic Games is a time when fierce competition ensues between the sportswear giants, so it was very opportune that I was able to reminisce recently with my old friend, John Boulter, who spent many years in senior posts at both Adidas and Reebok.

How London helped to shape the modern Olympic movement

comment@sportspromedia.com — Thu, 23 Feb 2012 14:54:36 GMT

We all know that London will be hosting the 2012 Olympic Games, but how many of us know that years ago London played a pivotal role in helping the Olympics to become the commercial success it is today?

The PR masters

comment@sportspromedia.com — Tue, 16 Aug 2011 11:16:47 GMT

Fulford PR has been at the forefront of the thriving Singapore sports market for over a decade. As founder Linda Fulford explains, the firm has bold plans for the future.

Kunal Shah welcomes the i1 Super Series

comment@sportspromedia.com — Thu, 11 Aug 2011 09:54:13 GMT

Machdar Motorsports' launch of the i1 Super Series last week, and the news of Sachin Tendulkar's involvement in the competition, has caused quite a stir within the motorsport community. Answering any questions motorsport fans may have regarding the Indian Racing League (IRL) is journalist and former racing driver Kunal Shah.

Opportunity Risq

comment@sportspromedia.com — Fri, 05 Aug 2011 14:13:56 GMT

As managing performance risk becomes increasingly important to the sports industry, London-based risk advisory Sportsrisq Capital is experiencing rapid growth.

World in union

comment@sportspromedia.com — Fri, 29 Jul 2011 12:44:38 GMT

The World Union of Olympic Cities is preparing for its latest knowledgesharing event in Rio de Janeiro later this year. Daniel Brélaz explains why the organisation and November's Lausanne Summit are so important.

Alun James: Four Sure

comment@sportspromedia.com — Fri, 22 Jul 2011 13:20:40 GMT

Four Communications' sports, arts and sponsorship division was established six years ago and as its chief executive Alun James explains, the agency is going from strength to strength.

Simon Tuckey : Becoming a self-sustaining sport

comment@sportspromedia.com — Wed, 20 Jul 2011 08:45:40 GMT

A year out from the Olympic Games the sport of basketball in Great Britain has come a long way in a short space of time. We've enjoyed substantial TV coverage, we've played well in a number of international tournaments, we've secured a decent amount of income from the sponsors, set up an excellent performance structure and now have a comprehensive pathway in place from grassroots to international level.

Twitter and how it’s bringing footballers (and the beautiful game) closer to fans

comment@sportspromedia.com — Tue, 05 Jul 2011 08:04:09 GMT

Twitter and Premiership footballers may seem like dangerous bedfellows given the recent indiscretions and copy exhaustion dedicated to the trysts of a certain Welsh model and footballer combo. Against this stream, however, is a veritable ark of footballing names committing their hourly, daily and weekly musings to Twitter.

Airton Risk Management - Hedging Your Bets

comment@sportspromedia.com — Fri, 17 Jun 2011 11:16:21 GMT

Airton Risk Management was introduced to SportsPro readers in the June edition of the magazine. Now, director Rod O'Callaghan presents a guide to how Premier League clubs can adjust their finances in a new economic era.

Service Graphics - Brand Leaders

comment@sportspromedia.com — Fri, 03 Jun 2011 14:29:50 GMT

As the notion of brand becomes ever more important in professional sport, it is no surprise that companies like Service Graphics, a pioneer of stadium 'look', are coming to the fore.

Thomas Martens: How sports federations should look into their commercial future

comment@sportspromedia.com — Wed, 18 May 2011 09:55:26 GMT

Recently, Liverpool FC launched the first mobile store in the world for a football club where fans can now visit the club's online store from their mobile phones, browse the full range of merchandise articles and make purchases. Just more gadgetry? Clearly not! Considering the massive growth in mobile, social media platforms such as Facebook and web-in stores, it rather appears as a consistent development in the area of the digital segment and as a result of Liverpool's broader strategy to build its brand and to retail its (merchandising) products.

The Economic Impact Of The 2011 Rugby World Cup In New Zealand

comment@sportspromedia.com — Tue, 17 May 2011 14:50:05 GMT

New Zealand's hosting of the 2011 Rugby World Cup offers the country a unique opportunity for economic development on an unprecedented scale. Hosting global events is an inherently loss making business in the short term, but if leveraged correctly, the long term legacy benefits can go far beyond even the most optimistic expectations.

Porsche’s Fast Track For Sponsors

comment@sportspromedia.com — Tue, 17 May 2011 13:30:01 GMT

If a brand's image needs to be boosted with features such as dynamics, sportiness, exclusiveness, innovativeness, a partnership with Porsche Motorsport can help. Motorsports is Porsche's soul and marketing wise it has much to offer.

Richard Sunderland: Thinking outside Fulham’s 18-yard-box

comment@sportspromedia.com — Thu, 21 Apr 2011 16:55:27 GMT

On 7th April, English Premier League soccer team Fulham announced a partnership with branding agency Heavenly. Under terms of the partnership, which commences from the start of the 2011/12 season, will provide brand strategy ideas and creative services to Fulham. Writing exclusively for SportsPro, Heavenly's founder and chief executive, Richard Sunderland, outlines his plans on how to make the partnership a success for everyone involved.

Cricket diplomacy: from a photograph to action

comment@sportspromedia.com — Thu, 14 Apr 2011 09:09:00 GMT

The media impact of sport is such that today, sport is much more than the game itself - as Joël Bouzou, the founder of Peace and Sport, and Pascal Boniface, director of the Institute of International and Strategic Relations (IRIS), explain.

Case Study: Retail Therapy

comment@sportspromedia.com — Wed, 06 Apr 2011 11:22:12 GMT

In five years Rapid Retail, developers of flexible retail units, has gained an enviable client list that includes many of the world's biggest soccer clubs - and co-founder Nick Daffern insists that is just the beginning.