SportsPro Media - SportsPro Blog https://www.sportspromedia.com The SportsPro Media website offers details of every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$500,000. Copyright 2021 SportsPro Media Limited en-GB info@sportspromedia.com Tue, 07 Sep 2021 07:31:53 BST 120 Sponsorship and marketing newsletter 02/09: The brands that won gold at Tokyo 2020 https://www.sportspromedia.com/opinions/sponsorship-marketing-newsletter-02-09-tokyo-olympics-sponsors-toyota-nike/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss SportsPro deputy editor Sam Carp's fortnightly briefing bringing you up to speed with all things sports sponsorship and marketing. Thu, 02 Sep 2021 17:00:00 BST comment@sportspromedia.com At Large | European soccer’s wild summer could yet give way to a different transfer market https://www.sportspromedia.com/opinions/football-transfer-market-2021-window-premier-league-psg-messi-ronaldo-fees/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss The economic constraints of the pandemic have still allowed for some eye-catching transfer deals - not all of them rational - between Europe's richest clubs, but there are indications that this key stream of soccer's economy may not be sustainable. Wed, 01 Sep 2021 18:57:00 BST comment@sportspromedia.com BlackBook Bulletin 01/09: Formula One grows youth fanbase in Europe https://www.sportspromedia.com/opinions/blackbook-bulletin-01-09-formula-one-grows-youth-fanbase-in-europe/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss The latest monthly BlackBook Bulletin also covers SRT's departure from MotoGP, Formula E's move into NFTs and calendar changes. Tue, 31 Aug 2021 12:04:00 BST comment@sportspromedia.com Playbook Insights | Three pillars for building an effective board https://www.sportspromedia.com/opinions/business-management-strategy-dowson-english-institute-sport-podcast/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Matt Rogan, senior contributor at SportsPro and Playbook Labs lead, picks out the key themes from his recent conversation with John Dowson, the newly appointed chair at the English Institute of Sport. Tue, 31 Aug 2021 07:00:00 BST comment@sportspromedia.com At Large | Sports must learn to play in the real world as well as their Field of Dreams https://www.sportspromedia.com/opinions/mlb-field-of-dreams-sports-media-wrexham-reynolds-mcelhenney-the-hundred/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Major League Baseball's movie-themed Iowa set-piece was a successful example of sport's media crossover potential, but rights holders elsewhere need to think rationally about how far they can stretch athletes in live events. Thu, 26 Aug 2021 08:30:00 BST comment@sportspromedia.com Sponsorship and marketing newsletter 19/08: The NHL’s next big sponsorship opportunity https://www.sportspromedia.com/opinions/sponsorship-marketing-newsletter-19-08-nhl-jersey-patch-ads-atp-wta/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss SportsPro deputy editor Sam Carp's fortnightly briefing bringing you up to speed with all things sports sponsorship and marketing. Fri, 20 Aug 2021 13:59:00 BST comment@sportspromedia.com Giles Morgan | Why the smart sponsors of the future will not be slaves to TV eyeballs https://www.sportspromedia.com/opinions/sports-sponsors-tv-audience-data-metrics-technology-measurement/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss In the latest instalment of his monthly column for SportsPro, The Captain’s Broadside, pirate-podcaster and veteran sports industry consultant Giles Morgan looks back at the 'halcyon days' of sports sponsorship to see how far the industry has developed in 2021. Tue, 17 Aug 2021 06:41:00 BST comment@sportspromedia.com Playbook Insights | Three ways to conduct successful acquisitions https://www.sportspromedia.com/opinions/sport-business-deal-acquisition-guide-strategy-perelman-icm-stellar/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Matt Rogan, senior contributor at SportsPro and Playbook Labs lead, picks out the key themes from his recent conversation with Jonathan Perelman, president of leading agency ICM Stellar Sports. Mon, 16 Aug 2021 08:11:00 BST comment@sportspromedia.com At Large | How will the Olympics adapt to a digital-first reality? https://www.sportspromedia.com/opinions/tokyo-2020-olympics-digital-media-rights-strategy-social-clips/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss The Tokyo 2020 Olympic Games has been a bigger media event than any before, not least with venues closed to fans, and comes at a point of transition. The development of the Olympic media project from here is an open question. Wed, 04 Aug 2021 20:33:00 BST comment@sportspromedia.com Playbook Insights | Three principles for executing a great strategy https://www.sportspromedia.com/opinions/sports-business-strategy-limelight-sports-craig-dews-interview/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Matt Rogan, senior contributor at SportsPro and Playbook Labs lead, picks out the key themes from his recent conversation with Craig Dews, chief executive of LimeLight Sports Group. Mon, 02 Aug 2021 06:09:00 BST comment@sportspromedia.com At Large | From Biles to Daley, the value of Olympic gold is mined separately from medals https://www.sportspromedia.com/opinions/simone-biles-tom-daley-tokyo-2020-olympics-uk-sport-funding-mental-health/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss The debate over the social value of Olympic success - and of elite sporting spectacles - is an ongoing one that comes down to a question about what to do with attention as well as goodwill. Thu, 29 Jul 2021 09:04:00 BST comment@sportspromedia.com Jamie Gardner | Euro 2020 controversies show sponsors must demand more from rights holders https://www.sportspromedia.com/opinions/euro-2020-coca-cola-ronaldo-volkswagen-lgbtq-allianz-arena-uefa-ioc-fifa/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss After major brands such as Volkswagen and Coca-Cola ran into different PR problems at the Uefa European Championship, PA Media's chief sports reporter says sponsors must match the high standards of their consumers. Tue, 27 Jul 2021 06:59:00 BST comment@sportspromedia.com At Large | Tokyo 2020 arrives with athletes offering the last hope of something special https://www.sportspromedia.com/opinions/tokyo-2020-japan-covid-19-ioc-session-coates-rio-olympics/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Japan's Olympic Games have been battered and limited by Covid-19 and it is now up to the competitors to provide a lift – and a reminder of their enduring value to the Olympic story. Thu, 22 Jul 2021 09:17:00 BST comment@sportspromedia.com Giles Morgan | Is the Olympics still the greatest show on earth? https://www.sportspromedia.com/opinions/giles-morgan-olympics-tokyo-2020-sponsors-brand-equity/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss In the latest instalment of his monthly column for SportsPro, The Captain’s Broadside, pirate-podcaster and veteran sports industry consultant Giles Morgan turns his attention to the beleaguered Tokyo 2020 Games and asks if it still carries the same weight for its partners. Tue, 20 Jul 2021 08:37:00 BST comment@sportspromedia.com At Large | The rules of LeBron James’ Space Jam universe will be worth observing https://www.sportspromedia.com/opinions/lebron-james-space-jam-new-legacy-jordan-marketing-warner-nike/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss NBA megastar LeBron James has followed Michael Jordan to Bugs Bunny's side and the marketing of his kids' movie sequel reveal much about how sports and entertainment media are changing. Thu, 15 Jul 2021 07:00:00 BST comment@sportspromedia.com At Large | After Uefa Euro 2020 it is soccer, not just England, still dreaming of home https://www.sportspromedia.com/opinions/uefa-euro-2020-england-italy-covid/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss The European Championship of men's soccer was a source of pride and compelling drama with an outstanding winner, but it also brought reminders that reality cannot be left at the door. Mon, 12 Jul 2021 10:07:00 BST comment@sportspromedia.com Matt Rogan | Why closer connectivity with local communities is vital for sport’s future https://www.sportspromedia.com/opinions/matt-rogan-all-to-play-for-book-sports-covid-2021/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss SportsPro senior contributor Matt Rogan has never been shy of predicting what the future of sport might look like. Here, in an excerpt from his newly released book All to Play For: How Sport Can Reboot Our Future, Rogan explains why the most successful sports organisations will be fundamental to the development of sustainable local communities in the post-Covid era. Wed, 07 Jul 2021 06:00:00 BST comment@sportspromedia.com Playbook Insights | Three ways to lead a high quality services firm https://www.sportspromedia.com/opinions/sports-business-leadership-agency-sheridans-geey-nixon/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Matt Rogan, senior contributor at SportsPro and Playbook Labs lead, picks out the key themes from his recent conversation with Daniel Geey and Andrew Nixon, partners at technology, media and sport-based law firm Sheridans. Mon, 05 Jul 2021 06:23:00 BST comment@sportspromedia.com At Large | From disc golf to the NCAA, the evidence of the new athlete economy is everywhere https://www.sportspromedia.com/opinions/disc-golf-james-conrad-ncaa-nil-opendorse-endorsement-sports-marketing/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss Under legislative pressure, US college sport's NCAA has issued interim rules that will transform the earning rights of student competitors. It will not be the last radical response to the changing dynamics between athletes and the industry in the digital age. Thu, 01 Jul 2021 09:06:00 BST comment@sportspromedia.com Jamie Gardner | What can be learned from the UK’s Covid-safe test events? Very little, sadly https://www.sportspromedia.com/opinions/uk-covid-test-events-euros-results-wembley-erp-2021/?utm_source=Feeds&utm_campaign=sportspro+blog&utm_medium=rss While the Events Research Programme's report into staging safe events appeared to provide positives, PA Media's chief sports reporter says a closer look at the numbers points to a lack of solid conclusions. Wed, 30 Jun 2021 06:31:00 BST comment@sportspromedia.com