Spreadshirt Blog UKhttp://blog.spreadshirt.net/ukInformation for partners, industry news, banter, competitions, coupons and giveaways. Oh and tshirts. You'll love it, probably.enhttp://wordpress.org/?v=2.6.3SpreadBlogUKhttp://feedburner.google.comDigital Direct Printing: Now available for even MORE productshttp://feedproxy.google.com/~r/SpreadBlogUK/~3/vcaMAjGHo_s/ApparelNew at Spreadshirtdigital directdigital printingprinting techniquesDaveThu, 04 Feb 2010 06:24:05 PSThttp://blog.spreadshirt.net/uk/?p=2886
A typical day for our Test Lab: print, wash, dry, check, wash, dry, check … as many of you know, we take the quality of our products very seriously. Many of you have been praying, wishing and begging for more products available for our Digital Direct printing technique. Your patience has been rewarded. Here are the newcomers for Digital Direct:

New Digital Direct Products at Spreadshirt:
ID 23 Men’s Long Sleeve
ID 69 Men’s Contrast T-Shirt
ID 148 Men’s Tank Top

ID 209 Women’s Long Sleeve
ID 216 Women’s Contrast T-Shirt

ID 48 Kid’s Classic T-Shirt
ID 487 Children’s Contrast T-Shirt
ID 495 Children’s Long Sleeve

And we’re certainly not done for this year - we are continuing to test new products with Digital Direct to make sure they meet our quality standards. If you’re not really sure what Digital Direct is and how it looks, I invite you to take a look at our Digital Direct printing technique Test Lab post. Enjoy the new products!

]]>A typical day for our Test Lab: print, wash, dry, check, wash, dry, check … as many of you know, we take the quality of our products very seriously. Many of you have been praying, wishing and begging for more products available for our Digital Direct printing technique. Your patience has been rewarded. Here are [...]http://blog.spreadshirt.net/uk/2010/02/04/digital-direct-printing-now-available-for-even-more-products/feed/http://blog.spreadshirt.net/uk/2010/02/04/digital-direct-printing-now-available-for-even-more-products/My Valentine’s Day Gift Ideas & Keep that Ordering Deadline in Mindhttp://feedproxy.google.com/~r/SpreadBlogUK/~3/dvmw52aCjuU/AdviceEventsgiftslovevalentines dayAnneWed, 03 Feb 2010 05:44:33 PSThttp://blog.spreadshirt.net/uk/?p=2872
In just a few days that very special day arrives where very special lovers celebrate will be upon us. Just like for birthdays, Mother’s or Farther’s Day, you might be asking yourself, what should I give to my sweethearts, lovers or friends? Chocolate? Flowers? Dinner? or maybe underwear again? How about a change, with a very personal and completely individual declaration of love? Or even better, how about a very personalised declaration of love to dress, to put or to pin on?

So, I’ve been looking around at our marketplace and found some great variations for the traditional gift ideas. All colours of nearly every kind of chocolate or flower are covered by our assortment. Also you will find just about every kind of heart, love, couples or romantic designs in our design gallery - feel free to use them for you personalised declaration of love.

To be the become the king (or queen) of Valentine’s Day, you have to spice up your gift with further accessories and I did a little research on Google and found some very nice things. Here are my favourites:

1. Apps for I-Phone-Lovers: Spice it Up or “iFlower Garden”
2. make dreams of choclate come true: Deluxe Cadburys Chocolate or some sweet cherries and berries
3. give your love a symbol: Edward Monkton Love Heart

In my opinion, a perfect Valentine’s gift would be the combination of a lovely smile, dressed in a personalised and unique Valentine’s shirt (or the shirt itself as a gift). And I promise you there is not better way for a personalised declaration of love.

P.S. Make sure to order your Valentine’s Day gift on time! Keep our ordering deadlines for Valentine’s Day 2010 in mind!

]]>In just a few days that very special day arrives where very special lovers celebrate will be upon us. Just like for birthdays, Mother’s or Farther’s Day, you might be asking yourself, what should I give to my sweethearts, lovers or friends? Chocolate? Flowers? Dinner? or maybe underwear again? How about a change, with a [...]http://blog.spreadshirt.net/uk/2010/02/03/my-valentines-day-gift-ideas-keep-that-ordering-deadline-in-mind/feed/http://blog.spreadshirt.net/uk/2010/02/03/my-valentines-day-gift-ideas-keep-that-ordering-deadline-in-mind/Early Risers Beware: Server Downtime Tomorrow Mornhttp://feedproxy.google.com/~r/SpreadBlogUK/~3/s-H8qybzTeE/Spreadshirt NewsspreadshirtDaveTue, 02 Feb 2010 08:50:58 PSThttp://blog.spreadshirt.net/uk/?p=2860Don’t keep pressing that refresh button tomorrow morning if you are trying to get on to Spreadshirt. On Wednesday 3rd February, we will be performing some server maintenance between 5 a.m. and 6 a.m. GMT (that’s 6-7 a.m. CET for those continenals amongst us). This means that our entire platform will be down during this time. The update should take between 30-45 minutes to complete. We will also run a second update between 8 and 10 a.m. GMT for the US platform, also taking between 30 and 45 minutes. We’ll be back in top form for you all by lunchtime.

P.S. Of course, failwhale sightings usually occur at Twitter. The great illustration is from one of our shop partners, Yiying Lu. In case you are looking for just the right gift for Valentine’s Day - here’s a special tip.

]]>Don’t keep pressing that refresh button tomorrow morning if you are trying to get on to Spreadshirt. On Wednesday 3rd February, we will be performing some server maintenance between 5 a.m. and 6 a.m. GMT (that’s 6-7 a.m. CET for those continenals amongst us). This means that our entire platform will be down during this [...]http://blog.spreadshirt.net/uk/2010/02/02/early-risers-beware-server-downtime-tomorrow-morn/feed/http://blog.spreadshirt.net/uk/2010/02/02/early-risers-beware-server-downtime-tomorrow-morn/Sylvie Sells Sea-Shirts by the Sea Shore – Shirts for Lovers of Sealifehttp://feedproxy.google.com/~r/SpreadBlogUK/~3/oX1zJ-d8W_Y/Shop Partner StoriesShop Partnersshop partnershop partner interviewDaveTue, 02 Feb 2010 05:21:44 PSThttp://blog.spreadshirt.net/uk/?p=2849
One of our Shop Partners from France is a big fan of the sea, being an avid scuba diver. But, she wasn’t too impressed with the sea shirts out on the market and decided to make her own. She has since filled her own shop with sea creatures, scuba shirts and diver designs. Plunge into the world of underwater t-shirts with Sea Sea Shirts. Sylvie in interview:

What prompted you to open your shop, and how long has it been open?

It’s been 2 years since I opened my shop … I am an avid scuba diver, I have never realy understood why the styling in this sport is not as modern as for other water sports … it evolves in the same environment, that is to say water, and yet there are not many brands that inspire you to dream … you can’t find the equivalent or Oxbow Roxy, Billabong, etc … Certainly one reason is that the average age of the diver is much higher than the average age of surfers but it’s not a reason to always see shops with the same bad taste, t-shirts with the ever present dolphin design leaping from a hyper-realistic sunset! Of course, I am not comparing my job with that of big brands in sportswear, but I just wanted to offer designs I wanted to wear myself…

Where and how did you hear about Spreadshirt?

I heard about Spreadshirt from a friend, he is a music producer and has the “boutique chic”. I immediately loved it and said to myself: it’s very easy, I have to make my own t-shirts … and that’s what I do now!

Have you already met someone in the street or elsewhere wearing one of your shirts?

Not yet, unfortunately. That day, I will stop him and say: hey, buddy, I created that t-shirt! (haha)

If you were a t-shirt, what would you look like?

I think: A t-shirt, with lots of cake, chocolate and coffee stains because I am unable to keep a T-shirt clean over an hour! … Or maybe Pollock … or Captain Cousteau but with 2 red hats!


What do you do in life, professionally speaking, when you’re not busy with your blog and your shop?

Well when I am not creating designs … I create other designs because I am a graphic designer, but with the constraints that my clients require, it’s often boring!
I also do a little underwater photography … Unfortunately, the crisis has worn a little on me and I may switch to a contract job in 2010; freelance has become too difficult … does Spreadshirt need a little French girl? (hehe)

Where and how do you promote your shop?

Mainly with e-mails: so my friends are the one who spread the news … But this does not go very fast. I am not very good at business; I need talents for that! Or being noticed by Spreadshirt and its great community.

What has been your biggest success so far (with or without Spreadshirt)?

I do not know if this is my greatest success, but the best job I have done so far has been to work on the communication campaign for the launch of the first “white night” in Paris, in 2002. It was a huge challenge, nobody knew if it would work or not, but it did and became an institution in the capital that occurred every year … I would love my greatest success to be with Spreadshirt as creating apparel is unlimited and very free!

What is the question you’d liked to be asked that no one has ever asked you, and what would be the answer?

If I were asked the question “what would be the biggest honour for Seeseashirt?”
The answer would be: that the great world leaders have been able to wear the T-shirt with my logo, the small whale-heart “Sea life is fragile, protect it” during the Copenhagen Conference: Sarkozy, Obama, Merkel in … organic cotton, of course…! ;-))

Website:
www.sylvielagarde.com
Dive-wear:
www.seeseashirt.com
Workshop:
www.restezvivants.com

]]>One of our Shop Partners from France is a big fan of the sea, being an avid scuba diver. But, she wasn’t too impressed with the sea shirts out on the market and decided to make her own. She has since filled her own shop with sea creatures, scuba shirts and diver designs. Plunge into [...]http://blog.spreadshirt.net/uk/2010/02/02/sylvie-sells-sea-shirts-by-the-sea-shore-%e2%80%93-shirts-for-lovers-of-sealife/feed/http://blog.spreadshirt.net/uk/2010/02/02/sylvie-sells-sea-shirts-by-the-sea-shore-%e2%80%93-shirts-for-lovers-of-sealife/Winners of the November Shop Partner Contest Revealedhttp://feedproxy.google.com/~r/SpreadBlogUK/~3/ZwmJU3R769o/CompetitionsShop Partnersshop partnershop partner newsshop partner promotionDaveMon, 01 Feb 2010 02:55:52 PSThttp://blog.spreadshirt.net/uk/?p=2843You might remember a contest that we held back in November. Yeah this contest. Of course, the contest is over and the dice have been thrown. More than 1,000 Shop Partners from across Europe took part in the contest by simply selling shirts in their shops. And boy did they sell a lot. Well done to you all!

But then comes the best part. Which of the contestants have been randomly chosen as winners? We proudly present the winning shops:

The winners themselves have known for a while, but we had to work out the details of their prizes. We are now in the process of creating cool flyers or awesome web graphics for their shops. I am looking forward to seeing how our graphics team can help spruce up their shops! Thanks to everyone who (perhaps unknowingly) took part – it was a fun contest!

]]>You might remember a contest that we held back in November. Yeah this contest. Of course, the contest is over and the dice have been thrown. More than 1,000 Shop Partners from across Europe took part in the contest by simply selling shirts in their shops. And boy did they sell a lot. Well done [...]http://blog.spreadshirt.net/uk/2010/02/01/winners-of-the-november-shop-partner-contest-revealed/feed/http://blog.spreadshirt.net/uk/2010/02/01/winners-of-the-november-shop-partner-contest-revealed/As Always, our Goal is to WOW You – NPS Measures our Promotershttp://feedproxy.google.com/~r/SpreadBlogUK/~3/-dPqw6Mm_Q4/Spreadshirt NewsStatisticst-shirt statisticsDaveThu, 28 Jan 2010 04:33:27 PSThttp://blog.spreadshirt.net/uk/?p=2818Customer satisfaction is one of our highest priorities. Clearly stated in our mission, “We want to WOW our customers with exceptional quality and speed.” A vital part of achieving this goal is the ability to measure how well we do this. That’s where the Net Promoter Score (NPS) comes into play and we’ve been using it since 2007.

What is the Net Promoter Score?
NPS is a simple way to measure how satisfied your customers are. It asks one question: “How likely is it that you would recommend our company to a friend or colleague?” Then the customers choose between 0 (very unlikely) and 10 (extremely likely). The responses are then split into three groups: promoters (9 or 10), passives (7 or 8) and detractors (0 to 6). NPS is then calculated by taking the percentage of promoters and subtracting the percentage of detractors. The score can range from 100% to -100%.

How likely is it that you would recommend Spreadshirt to a friend or colleague?

Why use the Net Promoter Score?
This concept is based on the assumption that very satisfied customers are much more likely to recommend us than neutral customers. This word-of-mouth rating is not only a great way for us to measure how we are performing, but is a great way to get recognized. Instead of pumping money into expensive advertising campaigns, we rather want to focus on improving our product for current and future customers.

Where does Spreadshirt stand?
We’re proud to say that we do pretty well! But, first a little perspective. Three quarters of all companies that measure customer satisfaction with NPS have a score below 35%. The top quarter is sprinkled with successful brands like Apple, Amazon and Harley Davidson. And Spreadshirt.

The NPS for the 4th quarter of 2009 ranged from 50.1% in October to 47.3% in December. Let’s take a closer look then at December’s NPS score (above graphic). We were very happy to get such a high NPS during the holiday season, especially with the high volume. We know from experience that longer delivery times have a direct negative effect on the NPS. These are the important pieces of information that we can use to improve our product and our customers’ satisfaction and get even more promoters.

Our Market Research team can play around with lots of different variables, like printing techniques, delivery country, age or gender, just to name a few. Keep an eye out for some of these interesting variables in our next quarterly NPS update.

Interested in how our NPS score looked throughout 2009? Well, here you are!

]]>Customer satisfaction is one of our highest priorities. Clearly stated in our mission, “We want to WOW our customers with exceptional quality and speed.” A vital part of achieving this goal is the ability to measure how well we do this. That’s where the Net Promoter Score (NPS) comes into play and we’ve been using [...]http://blog.spreadshirt.net/uk/2010/01/28/as-always-our-goal-is-to-wow-you-%e2%80%93-nps-measures-our-promoters/feed/http://blog.spreadshirt.net/uk/2010/01/28/as-always-our-goal-is-to-wow-you-%e2%80%93-nps-measures-our-promoters/The Top of the Tops 2009http://feedproxy.google.com/~r/SpreadBlogUK/~3/CypOW1xXq9g/IndustryStatisticst-shirt statisticsDaveWed, 27 Jan 2010 05:34:03 PSThttp://blog.spreadshirt.net/uk/?p=2802Our Market Research team loves collecting interesting facts about what customers are searching for, buying and wearing from Spreadshirt. We’re also big fans of letting you guys in on some of these juicy stats.

It’s a common practice to take a look at the numbers from the first and last weeks of the year and then try to see where the market is going and what people like to have on their shirts. This kind of information can be really helpful to Shop Partners looking to add new colours or products to their shop. Long story short, we’ve collected a whole bunch of facts and figures for you all covering the following topics:

  • Top Searches 2009
  • Top Products 2009
  • Top Colours 2009
  • Top Words 2009

Enjoy a trip through the stats after the click …

TOP 10 Search Terms global 2009:

  1. dj
  2. obama
  3. heart
  4. i love
  5. michael jackson
  6. twilight
  7. skull
  8. peace
  9. star
  10. music

TOP 10 Search Terms USA 2009:

  1. heart
  2. twilight
  3. peace
  4. wings
  5. skull
  6. star
  7. music
  8. stars
  9. birthday
  10. halloween

TOP 10 Search Terms Germany 2009:

  1. dj
  2. obama
  3. heart
  4. i love
  5. michael jackson
  6. twilight
  7. skull
  8. peace
  9. star
  10. music

+++++++++++++++++++++++++++++

TOP Products 2009:

Top 10 EU products:

  1. Men’s Classic T-Shirt
  2. Women’s Classic Girlie Shirt
  3. Men’s Slim Fit T-Shirt
  4. Men’s Hoodie
  5. Men’s American Apparel T-Shirt
  6. Apron
  7. Men’s Contrast Shirt
  8. Women’s Hoodie
  9. Men’s Polo Shirt
  10. Men’s Retro T-Shirt

Top 10 US products:

  1. Men’s Standard Weight T-Shirt
  2. Men’s Heavyweight T-Shirt
  3. Men’s AA Tee
  4. Women’s Standard Weight T-Shirt
  5. Female AA Slim Fit Tee
  6. Men’s Hooded Sweatshirt
  7. Children’s T-Shirt
  8. Women’s Heavyweight T-Shirt
  9. Junior’s Cap Sleeve Tee
  10. Women’s Heather Jersey Tee

Top 3 EU Accessories:

  1. Apron
  2. Tote Bag
  3. Baseball Cap

Top 3 US Accessories:

  1. Buttons
  2. Messenger Bag
  3. Apron

Top 3 EU Organic Products:

  1. Kid’s Organic T-Shirt
  2. Baby Organic Long Sleeve One Piece
  3. Baby Organic Short Sleeve T-Shirt

Top 3 US Organic Products:

  1. Unisex Organic Heather Tee
  2. Men’s Organic Jersey Tee
  3. Women’s Organic Cotton Fitted Tee

+++++++++++++++++++++++++++++

TOP Colours 2009:

Top 10 EU Product Colours:

  • black, white, red, navy, royal blue, black/white, heather grey, brown, grass green, yellow

Top 10 US Product Colours:

  • black, white, navy, red, royal blue, heather grey, ash, khaki, sky blue, bordeaux

[The general European seems to like putting on a little more colour]

Top 10 EU Print Colours:

  • white, black, red, yellow, yellow gold, light blue, neon pink, orange, neon orange, neon green

Top 10 US Print Colours:

  • white, black,red, gold (non metallic), neon pink, light blue, yellow, orange, silver grey, royal blue

[When it comes to the t-shirt design itself, Americans seem to be a bit bolder with their choice of print colours.]

+++++++++++++++++++++++++++++

Top Words 2009: (Some of these words came in word groups or sentences - we counted each word individually - so don’t be surprised to find words which fall under certain copyright/word mark protections here)

Top 25 Words Worn in the U.S.:

  1. I
  2. you
  3. Obama
  4. Team
  5. Love
  6. Chuck
  7. Life
  8. Coach
  9. Chris
  10. Girl
  11. Ocho
  12. Mom
  13. Party
  14. Crew
  15. Baby
  16. Dallas
  17. Birthday
  18. Football
  19. f[CENSORED]
  20. Dance
  21. America
  22. Free
  23. Princess
  24. Ever
  25. Future

Top 25 Words Worn in Germany:

  1. Ich / I
  2. Team
  3. Crew
  4. Feuerwehr
  5. Meister
  6. Berlin
  7. Abschied
  8. on tour
  9. nicht
  10. Papa
  11. my
  12. Tour
  13. Coach
  14. Security
  15. Alex
  16. Junggesellenabschied
  17. Staff
  18. Fanclub
  19. Thomas
  20. Mama
  21. mein
  22. Christian
  23. Schwester
  24. Michael
  25. Trainer
]]>Our Market Research team loves collecting interesting facts about what customers are searching for, buying and wearing from Spreadshirt. We’re also big fans of letting you guys in on some of these juicy stats. It’s a common practice to take a look at the numbers from the first and last weeks of the year and [...]http://blog.spreadshirt.net/uk/2010/01/27/the-top-of-the-tops-2009/feed/http://blog.spreadshirt.net/uk/2010/01/27/the-top-of-the-tops-2009/Save Colourfully: 25% Discount with the Colour Blowout Salehttp://feedproxy.google.com/~r/SpreadBlogUK/~3/u6sCHkn6c9A/ApparelPromotionsAnneTue, 26 Jan 2010 04:33:29 PSThttp://blog.spreadshirt.net/uk/?p=2786
Looking to add a bit of colour to your wardrobe? Do you like aqua, lemon or perhaps a little red? Then take advantage of our colour blowout sale where we are offering 25% off selected colours of fashionable apparel in our collection. And here’s how it works:

Simply select a defined product to personalise, then enter the coupon code COLOUR2010 when going through check out. All that’s left is to wait for your custom, colourful shirt to arrive. This offer is valid until February 1st, 2010 and available only while supplies last.

]]>Looking to add a bit of colour to your wardrobe? Do you like aqua, lemon or perhaps a little red? Then take advantage of our colour blowout sale where we are offering 25% off selected colours of fashionable apparel in our collection. And here’s how it works: Simply select a defined product to personalise, then [...]http://blog.spreadshirt.net/uk/2010/01/26/save-colourfully-25-discount-with-the-colour-blowout-sale/feed/http://blog.spreadshirt.net/uk/2010/01/26/save-colourfully-25-discount-with-the-colour-blowout-sale/JAM and Bread & Butter - A Highly Fashionable Trip to Berlinhttp://feedproxy.google.com/~r/SpreadBlogUK/~3/ihqLwS7ZBfk/ApparelEventsIndustryAnneMon, 25 Jan 2010 08:25:17 PSThttp://blog.spreadshirt.net/uk/?p=2773
Exif_JPEG_PICTURE
jam_brands.jpg
jam_new-designers-area-20-10.jpg
Exif_JPEG_PICTURE
jam.jpg
Jam, bread and butter seemed like a good combination, so off I went to Berlin last week for the JAM exhibition. Well-known as the “Jeans and Sportswear” exhibition, JAM includes 260 companies from different business fields like Retail-Services, Visual Merchandising, Trend-Forecasting, etc. and is now known as a market for fashionable collections, furniture, music and even space ventilation, as well as online-marketing tools. For me it was quite important to get the news on new fashion trends in sportswear, men’s and women’s casualwear and accessoiries. I also was looking for candidates to add new labels to Spreadshirt’s assortment, especially to find a European newcomer design label for our next additions to the Exclusive Collection (the 20-10 Area was a brilliant place to look for this). I mingled in with the crowd and took a closer look at one or the other style:

- SisterS point
- FRANZIUS
- ARTEXTYL
- Whisperings Smith
- Key Largo

Once here I could get a comprehensive insight into the great world of small labels. I even got more excited by the thought of continuing my journey onto the legendary Bread & Butter exhibition.

I hopped on to the specially designed shuttle bus (designed by a laFraise community member) to the Berlin Tempelhof airport. And yes one of the first words that slipped on my lips while I was entering the building was: WOW … from wholesalers and suppliers to brands and manufacturers, over to retailers and agencies - nearly everybody was there. The atmosphere was amazing, the stands were inspiring and the styles of collections were very fashionable. The mixture of Adidas, Diesel, Ed Hardy and StunkFunk was very interesting but everything was a bit too heavy for our range. Nevertheless, this journey was really worth it. I definitely have re-found the trends for 2010 in many collections and was able to develop some ideas how I can tune up our stock little by little.
My next stop will be on Thursday the 4th of February at the TecStyle Visions in Stuttgart and I am really looking forward to meet partners like American Apparel. Do you have any questions about our products which I should ask the manufacturers?

]]>Jam, bread and butter seemed like a good combination, so off I went to Berlin last week for the JAM exhibition. Well-known as the “Jeans and Sportswear” exhibition, JAM includes 260 companies from different business fields like Retail-Services, Visual Merchandising, Trend-Forecasting, etc. and is now known as a market for fashionable collections, furniture, music and [...]http://blog.spreadshirt.net/uk/2010/01/25/jam-and-breadbutter-a-highly-fashionable-trip-to-berlin/feed/http://blog.spreadshirt.net/uk/2010/01/25/jam-and-breadbutter-a-highly-fashionable-trip-to-berlin/International Track Pants Day – Naturally, We’re Participatinghttp://feedproxy.google.com/~r/SpreadBlogUK/~3/YA3p3WAdTzE/EventsIndustryfunsweatpantstrack pantsDaveThu, 21 Jan 2010 05:37:31 PSThttp://blog.spreadshirt.net/uk/?p=2765
Today is International Jogginghosen Tag in the German-spreaking world. Certainly, one of the perks of working for an online personalised apparel company is the freedom to wear almost anything. Certainly that which appears in our product range is free game.

The Germans are really having a blast with this one. This is despite the fact that track pants, sweatpants or whatever you like to call them are seen as a fashion don’t and are most often confined to home or sport. I am not sure how it is where you come from, but “sweats“ are starting to break their fashion-faux-pas chains and actually be claimed as stylish. Take, for example, the brave souls below who showed up at Spreadshirt today in their finest.

But, before you get to the photo gallery, we’ve got a special discount on track pants and sweatpants! Today only! Check out our Facebook page for the voucher code. Trackpants-wearing Spreaders can be found after the click.

]]>Today is International Jogginghosen Tag in the German-spreaking world. Certainly, one of the perks of working for an online personalised apparel company is the freedom to wear almost anything. Certainly that which appears in our product range is free game. The Germans are really having a blast with this one. This is despite the fact that [...]http://blog.spreadshirt.net/uk/2010/01/21/international-track-pants-day-%e2%80%93-naturally-we%e2%80%99re-participating/feed/http://blog.spreadshirt.net/uk/2010/01/21/international-track-pants-day-%e2%80%93-naturally-we%e2%80%99re-participating/