Square Jaw Media

40 over 40 Call for Nominations

2013-03-27T06:02:32-07:00

In the spirit of the Triangle Business Journal’s 40 Under 40 Awards I’ve decided to create a award for the other side of that coin. So over the next few weeks I’m going to ask you to submit someone you know and admire in the Triangle community that is over 40 and deserves recognition. I’m [...]

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How AT&T Could Have Used Social Media During Crisis

2013-01-24T20:51:04-08:00

This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not have a strong and savvy [...]

This post appears on Square Jaw Media at How AT&T Could Have Used Social Media During Crisis

4 Lessons Learned from The Great Social Race

2013-01-16T06:19:47-08:00

In March, I will head to Florida to speak at an HP conference about an experiment I conducted recently called “The Great Social Customer Service Race.” The four-week project tested how quickly and how often 14 top of the nation’s top brands respond on Twitter. The project started after I read a report saying as [...]

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8 Daily Digital Marketing Challenges

2013-01-03T17:44:08-08:00

It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was true. Digital marketing is a fun career choice but can be very challenging due to several factors. [...]

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Content Marketing Automation and Integration

2012-10-22T21:31:55-07:00

I recently had the pleasure of speaking at Converge South in Greensboro. My topic was on Content Marketing Automation and Integration. A copy of the presentation is embedded below. With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels. [...]

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