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	<title type="text">Square Jaw Media</title>
	<subtitle type="text">Holistic Digital Marketing</subtitle>

	<updated>2017-07-13T15:59:06Z</updated>

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<icon>https://squarejawmedia.com/wp-content/uploads/2016/01/favicon-1.png</icon>
	<entry>
		<author>
			<name>Brian McDonald</name>
							<uri>https://squarejawmedia.com</uri>
						</author>

		<title type="html"><![CDATA[Marketing Lessons From The Beatles&#8217; &#8220;Sgt. Pepper&#8217;s Lonely Hearts Club Band&#8221;]]></title>
		<link rel="alternate" type="text/html" href="https://squarejawmedia.com/marketing-lessons-beatles-sgt-peppers/" />

		<id>https://squarejawmedia.com/?p=3197</id>
		<updated>2017-07-13T15:59:05Z</updated>
		<published>2017-06-05T21:44:13Z</published>
		<category scheme="https://squarejawmedia.com/" term="Digital Marketing" /><category scheme="https://squarejawmedia.com/" term="evergreen" /><category scheme="https://squarejawmedia.com/" term="Marketing" /><category scheme="https://squarejawmedia.com/" term="Strategy" /><category scheme="https://squarejawmedia.com/" term="UX" /><category scheme="https://squarejawmedia.com/" term="branding" /><category scheme="https://squarejawmedia.com/" term="communication" /><category scheme="https://squarejawmedia.com/" term="lessons learned" /><category scheme="https://squarejawmedia.com/" term="tips" />
		<summary type="html"><![CDATA[<p>Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember.  As a kid my older brother, Sean and I would put it on and listen to the [&#8230;]</p>
<p>This post appears on Square Jaw Media at <a href="https://squarejawmedia.com/marketing-lessons-beatles-sgt-peppers/">Marketing Lessons From The Beatles&#8217; &#8220;Sgt. Pepper&#8217;s Lonely Hearts Club Band&#8221;</a></p>
]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Brian McDonald</name>
							<uri>https://squarejawmedia.com</uri>
						</author>

		<title type="html"><![CDATA[Is Glassdoor Killing Your Recruiting?]]></title>
		<link rel="alternate" type="text/html" href="https://squarejawmedia.com/glassdoor-killing-recruiting/" />

		<id>https://squarejawmedia.com/?p=3221</id>
		<updated>2017-07-13T15:59:06Z</updated>
		<published>2015-06-01T21:15:03Z</published>
		<category scheme="https://squarejawmedia.com/" term="evergreen" /><category scheme="https://squarejawmedia.com/" term="Marketing" /><category scheme="https://squarejawmedia.com/" term="Social Media" /><category scheme="https://squarejawmedia.com/" term="branding" /><category scheme="https://squarejawmedia.com/" term="communication" /><category scheme="https://squarejawmedia.com/" term="Glassdoor" /><category scheme="https://squarejawmedia.com/" term="professional development" /><category scheme="https://squarejawmedia.com/" term="Recruiting" /><category scheme="https://squarejawmedia.com/" term="tips" />
		<summary type="html"><![CDATA[<p>If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Glassdoor has several typical features of HR/employment sites: job board listings, corporate profiles, list of [&#8230;]</p>
<p>This post appears on Square Jaw Media at <a href="https://squarejawmedia.com/glassdoor-killing-recruiting/">Is Glassdoor Killing Your Recruiting?</a></p>
]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Brian McDonald</name>
							<uri>https://squarejawmedia.com</uri>
						</author>

		<title type="html"><![CDATA[Creating a Digital Marketing Command Center]]></title>
		<link rel="alternate" type="text/html" href="https://squarejawmedia.com/creating-a-digital-marketing-command-center/" />

		<id>https://squarejawmedia.com/?p=3127</id>
		<updated>2017-07-13T15:59:06Z</updated>
		<published>2014-02-16T14:54:07Z</published>
		<category scheme="https://squarejawmedia.com/" term="Digital Marketing" /><category scheme="https://squarejawmedia.com/" term="Digital Media" /><category scheme="https://squarejawmedia.com/" term="evergreen" /><category scheme="https://squarejawmedia.com/" term="Marketing" /><category scheme="https://squarejawmedia.com/" term="SEO" /><category scheme="https://squarejawmedia.com/" term="Social Media" /><category scheme="https://squarejawmedia.com/" term="Strategy" />
		<summary type="html"><![CDATA[<p>At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to quickly set up essential social listening, curating and sharing platforms. You will need a command center where you can [&#8230;]</p>
<p>This post appears on Square Jaw Media at <a href="https://squarejawmedia.com/creating-a-digital-marketing-command-center/">Creating a Digital Marketing Command Center</a></p>
]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Brian McDonald</name>
							<uri>https://squarejawmedia.com</uri>
						</author>

		<title type="html"><![CDATA[Smart YouTube Video Captions Improve On-Page SEO]]></title>
		<link rel="alternate" type="text/html" href="https://squarejawmedia.com/youtube-captions-enhance-seo/" />

		<id>https://squarejawmedia.com/?p=3018</id>
		<updated>2017-07-13T15:59:06Z</updated>
		<published>2013-12-10T15:30:42Z</published>
		<category scheme="https://squarejawmedia.com/" term="Digital Marketing" /><category scheme="https://squarejawmedia.com/" term="evergreen" /><category scheme="https://squarejawmedia.com/" term="Marketing" /><category scheme="https://squarejawmedia.com/" term="SEO" /><category scheme="https://squarejawmedia.com/" term="Strategy" /><category scheme="https://squarejawmedia.com/" term="blogging" /><category scheme="https://squarejawmedia.com/" term="Facebook" /><category scheme="https://squarejawmedia.com/" term="Social Networks" /><category scheme="https://squarejawmedia.com/" term="tips" /><category scheme="https://squarejawmedia.com/" term="training" /><category scheme="https://squarejawmedia.com/" term="video" /><category scheme="https://squarejawmedia.com/" term="YouTube" />
		<summary type="html"><![CDATA[<p>YouTube added automatic captions this year and it’s an important feature for several reasons.  If you’re not familiar with video captions, it is basically the transcript of the video dialog or narration shown at the bottom of the screen.  In the past you would have to supply the caption copy [&#8230;]</p>
<p>This post appears on Square Jaw Media at <a href="https://squarejawmedia.com/youtube-captions-enhance-seo/">Smart YouTube Video Captions Improve On-Page SEO</a></p>
]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Brian McDonald</name>
							<uri>https://squarejawmedia.com</uri>
						</author>

		<title type="html"><![CDATA[Create Custom Infographics With Visual.ly]]></title>
		<link rel="alternate" type="text/html" href="https://squarejawmedia.com/create-custom-infographics-with-visual-ly/" />

		<id>https://squarejawmedia.com/?p=2503</id>
		<updated>2017-07-13T15:59:06Z</updated>
		<published>2013-12-05T00:46:17Z</published>
		<category scheme="https://squarejawmedia.com/" term="evergreen" /><category scheme="https://squarejawmedia.com/" term="Marketing" />
		<summary type="html"><![CDATA[<p>Visual.ly allows you to create your own infographic without having to be a graphic designer. The SaaS site allows you to create custom infographics as well as ones from existing data. The infogrpahic below shows my LinkedIn profile as in infographic. create infographics with visual.ly</p>
<p>This post appears on Square Jaw Media at <a href="https://squarejawmedia.com/create-custom-infographics-with-visual-ly/">Create Custom Infographics With Visual.ly</a></p>
]]></summary>

		
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			<thr:total>0</thr:total>
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