Sq1 Agency http://sq1.com/blog The Conversion Optimization Agency™ Thu, 17 Mar 2016 17:44:34 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.7 As featured in Work Design Magazine; “A Digital Marketing Agency’s ‘Fearless and Creative’ HQ” http://sq1.com/blog/conversion-optimization/as-featured-in-work-design-magazine-a-digital-marketing-agencys-fearless-and-creative-hq/ http://sq1.com/blog/conversion-optimization/as-featured-in-work-design-magazine-a-digital-marketing-agencys-fearless-and-creative-hq/#comments Mon, 05 Oct 2015 15:40:44 +0000 http://sq1.com/blog/?p=14035 A Digital Marketing Agency’s Fearless and Creative HQ by Natalie Grasso October 2, 2015   Sq1, a digital marketing agency, recently opened its renovated HQ in downtown Dallas. The space is located in the Landmark Center Building, formerly occupied by the FBI (indeed, it’s where they brought Lee Harvey Oswald after his arrest). Onto that […]

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]]> http://sq1.com/blog/conversion-optimization/as-featured-in-work-design-magazine-a-digital-marketing-agencys-fearless-and-creative-hq/feed/ 0 John Holmes, As Featured in The Huffington Post- Programmatic TV: What’s Holding it Back? http://sq1.com/blog/conversion-optimization/john-holmes-as-featured-in-the-huffington-post-programmatic-tv-whats-holding-it-back/ http://sq1.com/blog/conversion-optimization/john-holmes-as-featured-in-the-huffington-post-programmatic-tv-whats-holding-it-back/#comments Mon, 17 Aug 2015 16:42:07 +0000 http://sq1.com/blog/?p=13991 Programmatic TV: What’s Holding it Back? by John Holmes as featured in The Huffington Post, Business Aug. 14, 2015 “What do you mean by programmatic TV?” That’s usually the first question I get when mentioning the new medium. And that’s the thing: programmatic TV isn’t even about the programmatic part…yet. At this stage of the […]

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]]> http://sq1.com/blog/conversion-optimization/john-holmes-as-featured-in-the-huffington-post-programmatic-tv-whats-holding-it-back/feed/ 0 As Featured on Flevy.com: Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting http://sq1.com/blog/conversion-optimization/as-featured-on-flevy-com-optimized-marketing-why-you-should-align-brand-segmentation-to-activation-reporting/ http://sq1.com/blog/conversion-optimization/as-featured-on-flevy-com-optimized-marketing-why-you-should-align-brand-segmentation-to-activation-reporting/#comments Tue, 11 Aug 2015 18:31:50 +0000 http://sq1.com/blog/?p=13983 Contributed by Judge Graham on August 6, 2015 in Strategy, Marketing, & Sales on flevy.com/blog Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting   With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand […]

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]]> http://sq1.com/blog/conversion-optimization/as-featured-on-flevy-com-optimized-marketing-why-you-should-align-brand-segmentation-to-activation-reporting/feed/ 0 As Featured in Portland Business Journal: 20 Portland creatives predict the future of marketing http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-20-portland-creatives-predict-the-future-of-marketing/ http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-20-portland-creatives-predict-the-future-of-marketing/#comments Mon, 10 Aug 2015 17:57:22 +0000 http://sq1.com/blog/?p=13980 August 7, 2015 Paige Campbell of Grady Britton didn’t hold back. “I think the ultimate methodology is when clients use the notion of having shared values between the organization and the agency as a part of their decision-making process,” said Campbell, responding to a question about which trends creative services firms such as Grady Britton […]

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]]> http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-20-portland-creatives-predict-the-future-of-marketing/feed/ 0 As featured in Portland Business Journal: Sq1 named one of top 10 Creative Service Agencies http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-sq1-named-one-of-top-10-creative-service-agencies/ http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-sq1-named-one-of-top-10-creative-service-agencies/#comments Fri, 07 Aug 2015 16:10:33 +0000 http://sq1.com/blog/?p=13973   List Leaders: Here are Portland’s Top 10 Creative Services Agencies Our PBJ weekly edition, which lands in mailboxes today, features our Creative Services List, and it features more than its share of insider-y stuff. For instance, among the top 10 firms, the employee count ranges between six and 140, an incredible gap. Our #13 […]

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]]> http://sq1.com/blog/conversion-optimization/as-featured-in-portland-business-journal-sq1-named-one-of-top-10-creative-service-agencies/feed/ 0 Mythbusting WordPress http://sq1.com/blog/conversion-optimization/mythbusting-wordpress/ http://sq1.com/blog/conversion-optimization/mythbusting-wordpress/#comments Thu, 30 Jul 2015 20:33:34 +0000 http://sq1.com/blog/?p=13953 If someone told you WordPress is the best solution for your company’s website, how would you react? WordPress has been around since 2003 and has since grown such an immense following that today some 24.2% of all websites are powered by it.[1] Wow! Yet there are still some serious concerns people have when it comes […]

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]]> http://sq1.com/blog/conversion-optimization/mythbusting-wordpress/feed/ 0 Judge Graham Announced as a Winner of the 2015 Direct Marketing News 40 Under 40 Awards http://sq1.com/blog/conversion-optimization/judge-graham-announced-as-a-winner-of-the-2015-direct-marketing-news-40-under-40-awards/ http://sq1.com/blog/conversion-optimization/judge-graham-announced-as-a-winner-of-the-2015-direct-marketing-news-40-under-40-awards/#comments Mon, 27 Jul 2015 18:17:16 +0000 http://sq1.com/blog/?p=13961 Judge Graham, President at Sq1, was just recently announced as a winner of Direct Marketing News 40 Under 40 awards.  The award identifies young, driven and unstoppable leaders in the marketing industry.  Based off of Judge’s accomplishments, community involvement, and exceptional entrepreneurial spirit, he was included in the round up of growing leaders. Identified as […]

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]]> http://sq1.com/blog/conversion-optimization/judge-graham-announced-as-a-winner-of-the-2015-direct-marketing-news-40-under-40-awards/feed/ 0 Cognitive Conversion Optimization http://sq1.com/blog/conversion-optimization/cognitive-conversion-optimization/ http://sq1.com/blog/conversion-optimization/cognitive-conversion-optimization/#comments Thu, 16 Jul 2015 20:00:39 +0000 http://sq1.com/blog/?p=13946 Conversion rates are higher for experiences that optimize to the unique needs and expectations of a particular audience base. User interviews, psychographic research, usability studies and insightful personas can all help with understanding what those unique needs and expectations are, but before you dive into the details, try taking a step back to look at […]

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]]> http://sq1.com/blog/conversion-optimization/cognitive-conversion-optimization/feed/ 0 How Sq1 Increased Conversions 100% With Modal Windows http://sq1.com/blog/analytics/how-sq1-increased-conversions-100-with-modal-windows/ http://sq1.com/blog/analytics/how-sq1-increased-conversions-100-with-modal-windows/#comments Thu, 09 Jul 2015 18:10:52 +0000 http://sq1.com/blog/?p=13931 In the late ’90s and early 2000s, it seemed like everyone was using pop-up ads online. In 2004, Nielsen Norman Group ran a survey on the most hated advertising techniques, and pop-ups ranked No. 1. Although pop-ups are pretty universally despised, they actually weren’t a bad idea. The problem was that pop-ups were often shown […]

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