Social media is a perfect place for businesses like Elderwerks and others like True Medspa Center to not only interact with their customers but promote what they have to offer. If you have not started using social media, you should do so to stay in the loop and continue to grow your customer base. But with so many social media platforms, knowing which tools are best for your business needs can be difficult. Here is a list of the five best social media marketing tools:
1. Buffer
Jim Donaldson runs the marketing for Total Paving and also for Witkowski Dental and is a huge fan of Buffer and says “Buffer is the perfect tool for managing your social media with ease. You can use its calendar to schedule posts, and you can also use it to share from different accounts on Twitter, Facebook, LinkedIn, Google+, Pinterest, and App.net. The app can automatically shorten links and re-transmit your messages on multiple channels at once. It provides analytics that shows you how your shares are doing and which posts were the most successful.”
2. Hootsuite
Tim Doogan runs the social media for various companies like Bodytech Total Fitness and this pharmaceutical roller compaction company and is a master of Hootsuite and notes “With Hootsuite, you can manage more than one social media account at once. This is especially useful if you have more than one, such as a Twitter, Facebook, and LinkedIn page. The tool allows you to post from different accounts simultaneously and also allows you to share from any application on your smartphone. It also has a built-in scheduler so that you can keep track of your posts and schedule them in advance. You can view analytics to see exactly what content had the most success and what types of posts generate the most hits.”
3. SocialOomph
The best thing about SocialOomph is that it does not require a website. Instead, you can use the app on your phone, tablet, or computer to stay in touch with your customers wherever they are. The tool allows you to send push notifications and integrates with Facebook and Twitter. SocialOomph also includes an analytics section that shows how often people have read each post, what content is most engaging for them, and more.
4. ManyChat
ManyChat is a highly customizable tool that allows you to post directly from the app. It offers tools to track your social media accounts and includes analytics so that you can keep an eye on how many times your posts have been shared. It even tells you what content generates the most engagement. Through it, you can also customize your entire profile, including text, video, and pictures.
5. Sprout Social
One of the unique features of Sprout Social is that it allows businesses like Gift Check Program to share their content without having a website or social media presence. Instead, users can log into the app with their Google or Facebook account and then post a link to their content. It also integrates with many other web tools to track your social media and digital marketing efforts. It can also allow you to analyze how your campaign is doing on social media.
Conclusion
Social media has become essential to business marketing because it has enabled even the smallest companies to reach a broad audience. If you are just getting started with social media, this list can be a great place to start. It will ensure that you do not miss any of the available major platforms. They are all different; some may be better for your business, depending on your goals.