Sreelakshmi A S

Is Pest Control Important To Your Office?

2018-07-23T22:02:00.000-07:00

Do you think regular cleaning will keep the pests away from your office? No, it won't. Pest inspection and control is the only way to get rid of pests in your office. A pest infected office location is not a right place to work. It will affect the productivity of the employees.

Pests are a threat to human health. They cause a lot of diseases and other losses. They cause damage to the furniture, electricity etc. A pest infected office will make an employee depressed and frustrated.

Pest Control Services in Dubai | Golden Leaf

How to control pests in your office?

Waste management

It is common to have lunch and snacks in our office. But if the leftover food is handled carelessly, it will attract pests to our premises. Pests enter our office in search of food and shelter. So that waste management is a very important party in pest control.

Hire professional cleaning services

Cleaning your office can control pests only to an extend. For effective pest control, it is better to hire a professional service. Pest control services in Dubai provide professional pest examination and control services. They give proper advice on pest control techniques and control measures.

Health Benefits of Tahini

2018-07-11T00:23:00.000-07:00

Have you ever tasted Tahini, the famous Arabian dish? It is one of the main dishes that must have tasted at least once in a lifetime! Tahini is a paste made from sesame seeds. It is the main ingredient in hummus, Halava and used as a dip with many dishes. Tahini is mainly of two types - hulled and unhulled. Unhulled Tahini is made from the whole sesame seed.

Tahini Suppliers in UAE | Al Maeda

We all spend a lot of money on skin health. Include Tahini in your daily diet. Vitamin E and B in Tahini will prevent your skin from aging. It is also used for skin wounds, burns, and dryness. As Tahini is made from sesame seeds, it has a lot of nutritional value. Tahini is rich with healthy fats and essential amino acids. Essential vitamins like vitamin B is included in Tahini which is important for your metabolic functions.

You can find a lot of Tahini suppliers in UAE. But only a few suppliers like Al Maeda provides Tahini without losing its traditional taste.

Tips and Guidelines on Google Webmaster tools

2018-02-02T21:22:00.000-08:00

Webmaster Tools

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site. Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. This is done through a process of verification.

There are five main methods of verification currently in place for GWT. There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve been around for longer.

The HTML file upload

Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site.

HTML tag

Clicking on this option will provide you with a metatag that you can insert into the head of your home page. Once it’s there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.

Domain Name Provider

Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.

Google Analytics: If the Google account you’re using for GWT is the same account as for GA, is an admin on the GA account, and you’re using the asynchronous tracking code, then you can verify the site this way.

Google Webmaster Tools

Google Tag Manager:

This option allows you to use the Google Tag Manager to verify your site.

Know more about Webmaster tools

Sreelakshmi

Guidelines on On-page Search Engine Optimization

2018-01-26T23:12:00.000-08:00

On-page Optimization

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

On-page SEO Tips

ON-PAGE SEO

On-Page Search Engine Optimization

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

2. Meta Descriptions

Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

3. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Know more about Body tags

4.Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots.

5. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

6. Link SEO

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

Sreelakshmi

Evolution of SEO - Search Engine Optimization

2018-01-13T00:35:00.001-08:00

Evolution of SEO over years

Link Specific

The websites having more links became the number one in Google page ranking

Quality link specific

When fraudsters tried to add links that does not direct to quality pages, google introduced Quality link specific

The links that have given in the ages must be related to the content in the page and a useful link.

Passing the juice: reducing the page ranking of websites that sells links.

In 2008 Google added suggestions in searching.

When the user search for a specific keyword, related topics are suggested by google.

In 2009, google added a feature which give importance to the user interaction.

Website ranking was on the basis of interaction with the user.

t considered how much time a user spent on a specific website, how many links in the page is opened by the user, etc.

If a user closes a page immediately after opening it, its ranking will be decreased.

Pogo sticking: If a user open a link and close it without spending enough time on it, it is called pogo sticking.

Bounce rate: Percentage of users that spent less time on a website or does not make any interactions on the website.When bounce rate increases, authenticity of the website will be decreased.

Social media

Google added social media as a part of the ranking system. If a website is shared inn social media, its ranking will be increased.

Social media authority value: If the social media is interacted with people with more authority value, then its ranking will be increased.

Panda

Updation to avoid content spamming

Content spamming

Content duplication: Copying the contents of another websie.

Content spinning: Content is repeating in a page.

Thinny pages: Pages with very less content

Errors/Spelling mistakes/grammar mistakes/less quality content.

Panda 4.0

Google added Panda as a permanent filter in its algorithm. Panda has now been fully integrated into Google's main algorithm.

Penguin

Updation to avoid link spamming.

Penguin 4.0

Google added a feature to check the spam links at the time of addition of the page.

Pegion

Google give search results according to local ranking.

The search results will be based on the location of the user.

Parked Domain Updtion

There was a scenario like booking the website and maintain it as 'parked'.

So Google made an updation and so that the parked domain names does not appear in search results.

Pirate Updation

If the content/image of another website is copied, lawsuit can be charged.

I have already published a post on the 'History of SEO'.

Sreelakshmi

History of Search Engine Optimization

2018-01-12T22:48:00.000-08:00

The birth of SEO can be assumed somewhere around 1991.

In 2011, September 9, the World Trade Center has attacked by terrorists. At that time a lot of searches were done on google about WTC. But many of the search results were failed. Google couldn't give sufficient results to the users. It made the founders to think about linking all the websites together and linking all the websites together and giving the correct results to the user. But the authenticity of the contents in the websites was a problem. When the search results were wrong, the loyalty of Google questioned.As a solution, they Introduced SEO.

The internet users used keywords to search in Google and find required information. But the fraudsters used many unethical methods to put their websites in number one position.

One of the main black hat SEO tactic was keyword stuffing. In keyword stuffing, the keyword that users may search on the internet is used many times in websites. Sometimes, hackers used the same background color of the website to the keywords.

SEO-2010's

When you’re typing in a search query into Google, it’s kind of fun to see what its suggestions are. That’s thanks to the Google Instant technology, which rolled out in September 2010. At first, Moz says, it made SEOs “combust,” until they realized that it didn’t really have any result on ranking.

But Google Instant, along with the evolution of SEO from 2010 on, was just another phase of the search engine’s mission to solve for the user, despite some controversy along the way around pages whose rankings were actually improved by negative online reviews. The algorithm, google said, was eventually adjusted to penalize sites using such tactics.

Sreelakshmi