SSPR Public Relations Firms, Agencies

First Look at Twitter’s New Ads API

Geoff Simon — Tue, 12 Mar 2013 15:11:52 +0000

No other social media platform out there compares to Twitter when talking about traditional broadcast media integration. But their ads API, until now, has lacked the ability to really take advantage of this, at least in scale. But the numbers just don’t lie, which is why a first glimpse into their new Ad APIhas many excited at the [...]

First Look at Twitter’s New Ads API is a post from SSPR Public Relations Firms, Agencies

Microsoft Says Scroogled Ad Campaign Will Continue

Geoff Simon — Wed, 06 Mar 2013 19:49:03 +0000

Article first published as Microsoft Declares ‘Scroogled’ Ad Campaign to Continue on Technorati. The headline last Friday from NPR’s KQED radio station was that Microsoft would be winding down it’s Scroogled campaign against rival Google. Stefan Weitz, Microsoft senior director of online services told KQED, “That part is about finished,” speaking of the campaign looking to make people aware [...]

Microsoft Says Scroogled Ad Campaign Will Continue is a post from SSPR Public Relations Firms, Agencies

7 Reputation Management Tips for Your Brand

Geoff Simon — Thu, 25 Oct 2012 18:28:52 +0000

Originally published as Ultra Effective Brand Reputation Management Tactics As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management [...]

7 Reputation Management Tips for Your Brand is a post from SSPR Public Relations Firms, Agencies

Eye on Reputation Management, Semantic Search Style

Geoff Simon — Thu, 19 Apr 2012 20:15:08 +0000

News reports are emerging about Google’s plans to announce something big and new about how its search engine works. It’s too soon to know for sure, but negative reviews that companies have received may begin surfacing higher on Google. Even if you’ve worked toward online reputation management in the past, what Google’s planning still deserves [...]

Eye on Reputation Management, Semantic Search Style is a post from SSPR Public Relations Firms, Agencies

6 iPad Apps That Make Publishing a Snap

Geoff Simon — Wed, 28 Mar 2012 17:53:05 +0000

One of the most exciting branding opportunities in public relations today is made possible by the Apple iPad. There’s a growing number of ways that PR consultants and specialists can become high-profile publishers and content marketers reaching one of the fast-growing audiences in media: iPad users. Whether you wish to publish your own thought leadership, [...]

6 iPad Apps That Make Publishing a Snap is a post from SSPR Public Relations Firms, Agencies