Celebrating 37 Years of ATR International

On September 14th, ATR International will celebrate 37 years in business. It is a number that many businesses never reach — only about 25% make it to 25 years, and somewhere between 10–15% of new businesses last over 30 years. I am very proud that the company my parents founded is one of these, and […]

On a recent episode of Parent. Boss. Leader., Sunita Shah of Shield AI told me that indecision can be very costly. She also said she would much rather hire slowly than compromise on finding someone with the non-negotiable skills she values most. Can both be true? Yes! While they may sound contradictory, they were answers […]

Untapped talent pool. It’s a popular phrase in recruiting circles and promises of “tapping into” these underutilized sources are commonplace. But what does that really mean? What does it look like in action? Well, at ATR, one example is how we work to tap into the pool of talented people who have served in our […]

I recently posted on LinkedIn about a meeting with a few colleagues where we talked about the importance of focusing on the positive. My post seemed to resonate with people—in social media parlance, “it generated a lot of engagement,” at least a lot by my modest standards! In all seriousness, though, it was gratifying to […]

“You aren’t being replaced by AI, you’re being replaced by a person who knows how to use AI.” I heard this recently from a colleague and was immediately struck by the simple truth of it. Sensational headlines are everywhere when it comes to Artificial Intelligence, especially the idea that it’s going to take all our […]

Would you like to get business advice from a super successful, global leader at a Fortune 500 company? Who wouldn’t! Naturally, then, I was thrilled when Fernando Hernandez, Global Leader, Supplier Diversity at Coca-Cola, agreed to appear on ATR’s podcast Parent. Boss. Leader. Fernando has had an interesting career, to say the least! He’s been […]

Did you see the Google Super Bowl ad where a dad prepares for an upcoming job interview using Gemini Live? It’s a heartwarming, well-told story and a great example of how AI can make life easier and better for people — in this case, during their job search. Our advice to candidates has always been […]

I had the pleasure of speaking with Michael Olivares on ATR’s podcast Parent. Boss. Leader. Michael successfully transitioned from the Navy to a career in talent acquisition, while also turning his lifelong passion for boxing into a second role as a private coach. I was especially impressed by Michael’s time management skills as we discussed […]

You need to hire someone. Maybe a current employee is leaving, or better yet, business is so good you’re expanding your workforce. So, you post the opening on your website and… …you receive 573 résumés. Yikes! That’s a lot of résumés to sort through to try and find the best candidates. On a recent episode […]