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Longtime customers have lowered their calorie intake by 26 percent. Meanwhile, the changes haven’t made a difference in Starbucks profits (in fact, an item in the Orange County Register indicates that Starbucks will introduce a line of lower-calorie items next week). Given that a previous study of fast-food joints in poor neighborhoods showed that the calorie postings didn’t do squat, this may indicate that calorie consciousness is more prevalent on the higher end of the fast-food spectrum.

Read more: Starbucks Customers Actually Give a Damn About Calorie Postings — Grub Street New York

View promotional video for Thanskgiving blend on Facebook.

Pick up one of our three Holiday drinks; the Gingerbread Latte, the Eggnog Latte and the Peppermint Mocha in a Red Cup.

Which one is your favorite?

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Starbucks is testing an app that lets customers use their iPhone as their Starbucks card.
The two apps are the coffee chain’s first for the iPhone and iPod touch. It has previously offered mobile services, such as the ability to send a text message to locate a nearby store, and has worked with Apple to make in-store songs available through iTunes.

The apps resulted from customer feedback it received via social-networking sites and My Starbucks Idea, the online community it launched last year, said Stephen Gillett, its chief information officer. “We think it’s really talking to our customers in new ways.”

Starbucks will be competing with several unofficial iPhone apps, such as iApp’s Find a Starbucks Coffee, Snow Storm’s Expresso Pro and ourLivez’s Sbux Card, and tech blogs have pitched concepts of what a Starbucks iPhone app might look like for a while now.

The drink builder feature on myStarbucks, a new iPhone app
The first app, myStarbucks, lets customers locate stores and bookmark favorite locations. They can search by additional information, such as hours and amenities, to find, for example, a nearby one that’s open and has a drive-thru window. It also includes a menu and nutritional information for Starbucks’s drinks, food and coffee beans, and a “drink builder” that displays nutritional information based on the selections.

The second app lets users check their card balance and transfer more money to it. In 16 stores in Seattle and the Bay Area — due to the high usage rates of both Starbucks cards and Apple products in those regions, a Starbucks spokeswoman said — it also displays a scannable bar code on the cellphone screen, allowing it to be used to pay for purchases, like a Starbucks card, at those stores.

Starbucks will gauge customer feedback during the trial and then decide whether to extend the card functionality to other markets, Mr. Gillett said. Both apps are free and don’t contain ads, and there are no plans to charge for them, he added.
Source: WSJ

When Howard Schultz returned to the job of chief executive at the beginning of 2008, it was just a month after the start of the most brutal recession in decades. That’s hardly the ideal time to turn around a troubled company.

But the latest results from Starbucks, released July 21, are raising hopes that Schultz might be making progress. Responding to complaints that Starbucks grew too fast, he put the brakes on the chain’s growth and closed 676 U.S. stores.
In response to complaints the company had lost touch with its original mission—providing customers with a pleasant environment and a tasty cup of coffee (rather than, say, selling CDs)—Schultz made a number of changes.
At least according to Starbucks’ internal metrics, those changes are working. In the last six months, Schultz told analysts, the chain’s measures of customer satisfaction have improved, including ratings of employee friendliness, beverage taste, and speed of service.

“There’s no victory lap going on at Starbucks here. We have a lot of work to do,” Schultz said, adding, “One quarter does not make a trend.”
source: BusinessWeek

Instead of grinding coffee only in the morning, baristas will grind beans each time a new pot is brewed. Timers will buzz to signal when it’s time to make a new batch, according to internal Starbucks documents reviewed by The Wall Street Journal.

Source: Wall Street Journal