Starmark | Integrated Marketing Communications

Starmark congratulates winners of Social Madness Round 1

Starmark would like to congratulate the local winners of Social Madness 2013 Round 1. These companies advanced to the next round by receiving one of the top eight highest scores at the end of the open format. Starmark is not only a sponsor of the South Florida Business Journal’s Social Madness, a one-of-a-kind competition that [...]

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Facebook quietly unveils more cost-efficient customer targeting

Reprinted from the South Florida Business Journal Facebook is increasing the targeting power of promoted posts to help local businesses grow their profits. Marketers in early June were given the ability to geo-target the promoted post so it will reach fans and friends of fans in a specific location. While it seems that this option [...]

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Facebook Enhancements: A picture is worth 1,000 likes

Facebook continues to enhance its platform and update the way users interact with brands. One recent upgrade is called Rich Stories, which is changing the look of users’ news feeds. For marketers, the directive is clear: Get visual! Rich Stories will put a premium on pictures, as images will be displayed much larger. (Videos will [...]

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Starmark Presents at Social Media Crash Course

Starmark’s Chief Interactive Officer and all-around digital guru Brett Circe will be presenting at the Social Media Crash Course that runs from 8:00 – 11:30 a.m. on June 26. Brett will be speaking about what Facebook’s timeline and enhancements mean for business. The Social Media Crash Course is sponsored by the South Florida Business Journal. [...]

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SFIMA to explore the Digital Side of SeaWorld Antarctica

Starmark’s valued partner and kindred visionary Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will speak at the June SFIMA event from 6:30 – 8:30 p.m. on June 13, at the Museum of Art | Fort Lauderdale. Ross will describe how digital played a key role in getting people to “follow the freeze” to [...]

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Just how much do your Facebook friends ‘Like’ you?

Clients often ask their social media managers about how many people their brand is reaching on Facebook. Facebook provides two answers to this question. Total Likes is Facebook’s measurement for a page’s audience – the number of people who have “liked” your page. Friends of Fans is a statistic that calculates the potential ad audience [...]

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Starmark Speaks at Greater Fort Lauderdale Alliance ‘Economic Gardening’ CEO Roundtable III

Starmark CEO Peggy Nordeen and Vice President Diego Naranjo spoke at the Greater Fort Lauderdale Alliance “Economic Gardening” CEO Roundtable III on May 17 about social media and today’s business environment. Nordeen described social media’s transformation of the business landscape, and how consumers rely on social channels as the new customer service. Naranjo provided an [...]

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Leverage social media for SEO results

For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a [...]

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Greater Fort Lauderdale Convention & Visitors Bureau Wins Multiple 2013 Communicator Awards

Starmark is pleased to announce that its client Greater Fort Lauderdale Convention & Visitors Bureau won 2013 Communicator Awards in multiple categories. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of [...]

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Starmark wins three 2013 Hermes Creative Awards

Starmark announced today that campaigns on behalf of clients in Orlando and Fort Lauderdale have won three prestigious Hermes Platinum Awards. The Hermes Creative Awards is an international competition for professionals involved in the concept, writing and design of traditional and emerging media. Starmark’s entry on behalf of SeaWorld Orlando’s Epic Voyage Tour was judged [...]

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