Want to know how Mark Fletcher got 10x more people to help him start his new company at 1/10th the cost of his last one? For our January dinner, we have invited Mark, founder of ONEList (now Yahoo! Groups) and Bloglines, to walk through the choices he made with each startup including the stealth project he is working on right now. From databases to design, hiring to financing, Mark will share his own personal stories of what worked and what didn’t. Most importantly, he’ll share his latest secrets for getting a product up and running on almost nothing.

In 2003, Mark Fletcher started Bloglines, a free web-based news aggregation service. Using Bloglines, users can search, subscribe to, share and publish blogs and RSS feeds. Bloglines was named one of Time Magazine’s Top 50 Web Sites for 2004, and was named the Best Blog/Feed Search Engine by the Search Engine Watch Awards in 2005. In February, 2005, Bloglines was acquired by Ask Jeeves, where Mark served as VP & General Manager of Bloglines until May, 2006.

In 1997, Mark started ONElist, a free Internet email list service. To that point, email lists had been difficult to set up and administer. Through ONElist, Mark set out to make email lists available to even novice users. As CEO, Mark raised money from CMGI and Bertelsmann Ventures in 1998. The service was the category leader from the beginning and in November 1999, ONElist acquired eGroups, its main competition. Yahoo acquired the resulting company, renamed eGroups, in June 2000 and the service is now called Yahoo Groups. At acquisition, eGroups served twenty million active users, one million email lists, and sent out over two billion email messages a month, making it one of the largest services on the Internet. Mark served as CEO of ONElist from inception until October 1999 and was CTO until the acquisition by Yahoo.

Prior to ONElist, Mark was a Senior Software Engineer for Sun Microsystems, where he worked on web enabled set top boxes. He came to Sun through the acquisition of Diba, a Menlo Park, CA startup working to develop an embedded web surfing software and hardware system. At Diba, Mark developed key embedded web browser technologies.

Pre-event interview video::

Main event video:

Beyond its entertainment value, the TV Show “Heroes” provides tremendous lessons in the field of entrepreneurship. Three characters in particular emulate the virtues of startup leaders: Sylar (the killer who steals people’s special powers), the Cheerleader (who heals instantly), and Noah Bennet (the ordinary man who hunts “specials”).

Sylar
Let’s overlook the fact that Sylar cuts people’s heads open to take their powers. The son of a watchmaker, Sylar has an insatiable curiosity to understand how things work. I believe one of the reasons so many great startups are founded by engineers has to do with this trait. Engineers, by the nature of their job, need to understand what makes a product tick. What is possible with this technology? How can I use this to my advantage? Once they absorb a skill, they apply it to new problems in new areas. But whether you are an engineer or a business guy, you must drill into every detail of a product to understand what is possible. Read Joel Spolsky’s My First BillG Review for a great example of this characteristic, as practiced by Bill Gates. Scott Cook was also notorious at Intuit for drilling into the details of unsuspecting product managers and developers. Luckily, we don’t have to tear someone’s skull open to gain their knowledge. But if you aren’t asking every question you can about how everything works, you are handicapping yourself.

The Cheerleader
This one is a simple lesson, albeit a sad one. In a startup you will get knocked down almost every day. People will tell you why your ideas won’t work. Your product will rarely explode into a blockbuster the day you release it. Sometimes team members will leave you. Sometimes competitors will surround you. It sucks. So take a lesson from the Cheerleader, and regenerate as quickly as possible after every injury. If you are still developing new ideas days after old ideas failed, you will likely succeed at one of them. James Hong is well known for Hot or Not, the weekend project that became an overnight sensation. But James worked on at least a dozen startup ideas prior to that. Thankfully he kept at it, or there would be a lot more single people in the world.

Noah Bennet
Bennet is the most impressive of them all. “What?” you say, “He doesn’t even have a special power.” Exactly. Bennet holds his own against people born with amazing natural abilities because his character works harder than every other character on the show. You do not have to be that genius who gets straight A’s with no effort, you just have to out work that guy. Want proof? Just ask Dave McClure, the country bumpkin from West Virginia who is still online at 5am out running all of you. If people telling you something can’t be done makes you want to fight even harder to prove them wrong, you’re on your way.

Let’s summarize Entrepreneurship 101 as taught by our “Heroes”: Slice open products and understand them, with each startup attempt heal quickly, and out work those “specials”.

Email is a critical component of how companies communicate with their customers and prospective customers, whether for marketing purposes or as part of the product’s user experience. While writing good copy helps achieve email success, the best copy in the world is worthless if the email doesn’t reach its recipient. Despite its importance, email deliverability remains a black box for most entrepreneurs. Come hear Matt Blumberg demystify email deliverability and share best practices he’s learned building Return Path’s leading email solution.

Matt Blumberg

Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of 150 employees with the market leading brand, innovative products, and the email industry’s most renowned experts.

Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University.

You can learn more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet.

If you want to brush up before Matt’s talk, review the Interactive Advertising Bureau’s definitions of email campaign performance metrics.

Startup2Startup is a group of Silicon Valley geeks, entrepreneurs, and investors dedicated to educating and helping the next generation of internet startups. We meet monthly over dinner to discuss relevant topics in technology and entrepreneurship, connect with new people and companies, and share our knowledge and experience.

Pre-event interview with Matt Blumberg and host Dan Olsen:

Presentation in two parts:

Except for a minor financial crisis, 2009 was a great year. Now it’s time to celebrate.

In 2009, Startup2Startup hosted the following amazing speakers: Amy Jo Kim, Jeff Veen, Tony Hsieh, Steve Blank, Eric Ries, Randi Zuckerberg, Steve Grove, Chris Sacca, Mark Pincus, Geoff Ralston, Jason Calacanis, Guy Kawasaki, Jack Herrick, Gil Penchina, David Weekly, Jeff Hammerbacher & Roger Magoulas.

And now we bring you: The Real-Time Holiday Roast of Robert Scoble… Robert is the undisputed Crown Prince of Twitter, FriendFeed, Facebook, Online Video, and most every other bleeding edge technology you haven’t quite heard of yet. Join us for some good-natured fun at Robert’s expense, along with several surprise roasters who will put him on the hot seat. We’ll also announce a few choice predictions and crystal-ball gazing for 2010. We hope you’ll enjoy our holiday celebration

Startup2Startup is a group of Silicon Valley geeks, entrepreneurs, and investors dedicated to educating and helping the next generation of internet startups. We meet monthly over dinner to discuss relevant topics in technology and entrepreneurship, connect with new people and companies, and share our knowledge and experience.

UPDATE::It was a great event! Here are the roasts from last night:

Pre-event interview with Robert Scoble:

Event video part one (part two on its way):

David Hornik’s video:

Jeremiah Owyang’s slides:

Kara Swisher’s article and video can be found here..

More coming…

Jeff Hammerbacher

Jeff Hammerbacher is Chief Scientist and VP of Products at Cloudera. He was an Entrepreneur in Residence at Accel Partners immediately prior to joining Cloudera. Before Accel, he conceived, built, and led the Data team at Facebook. The Data team was responsible for driving many of the applications of statistics and machine learning at Facebook, as well as building out the infrastructure to support these tasks for massive data sets. The team produced two open source projects: Hive, a system for offline analysis built above Hadoop, and Cassandra, a structured storage system on a P2P network. Before joining Facebook, Jeff was a quantitative analyst on Wall Street. Jeff earned his Bachelor’s Degree in Mathematics from Harvard University.

Roger Magoulas

Roger Magoulas is Research Director at O’Reilly Media. Magoulas runs a team that is building an open source analysis infrastucture and provides analysis services, including technology trend analysis, to business decision-makers at O’Reilly and beyond. In previous incarnations, Magoulas designed and implemented data warehouse projects for organizations ranging from the San Francisco Opera to the Alberta Motor Club.

UPDATE::Pre-event interview & recorded video from the event are now online, thanks to Future Works:

Pre-event Teaser:

Big Data, Part 1 (Roger Magoulas, O’Reilly Research):

Big Data, Part 2 (Jeff Hammerbacher, Cloudera):

Big Data, Part 3:

Jack Herrick

Jack Herrick is a serial entrepreneur and wiki enthusiast. Jack currently runs wikiHow, a wiki based how-to manual. wikiHow is a bootstrap funded start-up. With over 17 million unique visitors, wikiHow is the 105th most popular site in the US according to Quantcast.com. As wikiHow’s steward, Jack works with a community of thousands of volunteers who create, edit and maintain wikiHow’s 60,000 how-to articles.

Gil Penchina

Gil Penchina is a serial entrepreneur and CEO of Wikia.com, the largest commercial wiki, whose users have written over 3 million articles in 100 languages in the last three years. The site now reaches over 14mm unique visitors per month according to Comscore. Prior to Wikia.com Gil was an executive at eBay for 8 years, most recently as a regional VP for eBay in Europe. Before eBay, Gil worked at General Electric, Bain & Co. and started two small technology companies. He has a Bachelors in Engineering from the University of Massachusetts and an MBA from Kellogg. In addition, Gil is an active angel investor in companies such as Linkedin, Paypal, Flock, Koders, ZipRealty, FindWhat and other consumer Internet services.

David Weekly

A Boston native and son of a MIT engineer, David Weekly has been programming since he was five and has coded for MIT, Harvard, Stanford, There.com, atWeb, and Legato. David wrote the first layman’s description of MP3 in early 1997 and graduated in 2000 with a BS in Computer Science from Stanford, where he was a President Scholar and a finalist in the ACM International Programming Competition.

David started the company that became PBwiki (now PBworks) in 2003, along the way creating SingleStat.us and IMSmarter.

UPDATE:: And here’s the event interview with Jack, Gil, and David (special thanks to FutureWorks):

Jason Calacanis

Jason Calacanis is founder and CEO of Mahalo.com, a human-powered search engine which launched in May 2007.  Prior to Mahalo, Jason was an “Entrepreneur in Action” at Sequoia Capital.  Jason is also a co-host and partner for TechCrunch50, a technology conference showcasing top new startups.

Before Mahalo, Jason was co-founder and CEO of Weblogs Inc, sold to AOL in November 2005. Upon joining AOL, he was appointed SVP and became GM of AOL Netscape. Prior to Weblogs, Jason was the founder of Rising Tide Studios, which produced Silicon Alley Reporter. The company was later sold to Dow Jones.

Jason is a frequent speaker at technology conferences, and his newsletter is published by Newsweek, The Huffington Post, and Nikkei Japan. He appears regularly in major news outlets including Charlie Rose, CNN, 60 minutes, The New York Times, The Wall Street Journal, and others.

Guy Kawasaki

Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder of Alltop.com, an online magazine of popular topics on the web.

Previously, Guy was an Apple Fellow at Apple Computer. He is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

For a look back at tomorrow, watch the original 1984 Apple Macintosh TV commercial:

Geoff Ralston, Lala Media

Our speaker for July will be Geoff Ralston, CEO of Lala Media, and formerly Chief Product Officer at Yahoo.  Geoff will be speaking about “Selling in the Age of Free”.

Geoff Ralston is the CEO of Lala, a music startup in Palo Alto.  He is also an investor, board member, and advisor to several companies. Geoff worked at Yahoo from 1997-2006 after the 1997 acquisition of Four11 Corp where he was VP Engineering and led the creation of RocketMail (which became Yahoo Mail after the acquisition). At Yahoo Geoff was SVP and General Manager of the Communications Business Unit, and then served as Chief Product Officer from 2003-2005. Prior to Four11, Geoff was the creator of the popular LookUP! Internet white pages and do-it-yourself home page service.

Geoff holds a BA in Computer Science from Dartmouth College, an MS in Computer Science from Stanford University, and an MBA from INSEAD. He lives in Atherton, California with his wife and three children.

here is a quick interview with Geoff by Brian Phillips prior to his talk:

After speaking briefly about his past entrepreneurial experiences, which started in the 1990s with Pointcast competitor Freeloader and most notably includes the early social network Tribe, Mark dove into the inspiration behind Zynga and social games in general. He described how his experience with Tribe taught him that he was more interested in building extensions, or plugins, for social networks than the social networking containers themselves. So when Facebook prepared to open up to 3rd party applications in 2007, he jumped at the chance to become that network’s premier social games provider, even though many people – including Facebook’s own Dave Morin – doubted the viability of social games at the time.

[Mark Pincus at Startup2Startup: Part I of III]

Aside from believing that games were simply the “coolest thing” for people to do together on social networks, Mark believed they fit two particular insights. First, since Tribe had suffered from user engagement, with its most engaged members actually costing the site much more than they gave back, Mark was looking to build a product that aligned engagement with monetization. Gamers tend to spend more money the more they play, so Zynga was established with the idea that it could make money from the early days and enjoy even greater revenue as engagement increased.

Mark also realized from his own gaming addictions that people were willing to spend money to beat others in competition. Gamers who don’t have the skill to beat their online opponents without assistance are often eager to pay for advantages, or power-ups, that make it possible for them to win faster and save time. Zynga was therefore predicated on the notion that virtual goods should impact gameplay, not just add extra value around the edges.

[Mark Pincus at Startup2Startup: Part II of III]

So far these insights have paid off, with Zynga exploding in growth over the past year from about 60 employees to over 300. This has been a managerial challenge for the company, and it has required the institutionalization of corporate processes that were vital if irksome to many employees. He described how startups need to introduce delegation at around 50 employees and really start to bend under the weight of 200+ employees. For Zynga, this required painful changes to how things are run, but Mark says these changes have laid the foundation for another doubling in the company’s size.

Mark’s most intriguing remarks of the night were about how he predicts online distribution and monetization to change over the next 5-10 years. He believes that we’re moving towards an app economy where most internet services with be distributed over platforms. These apps will derive most of their revenue from digital goods and services, not advertising. Basically, users will begin paying for things online at a much higher volume, and developers will use metrics and game mechanics (even with non-games) to maximize engagement and profitability. A corollary to this trend will be making all consumer services more fun, since enjoyment encourage users to pay for more virtual goods and upgrades.

This paid goods vision of the web hinges on the availability of better and more pervasive payment systems. However, Mark thinks it’s still to-be-determined how the payments market will play out, and he anticipates that there will be many players at many different levels of the ecosystem. Because of his optimism for online payments and the app economy in general, he encourages all of the big players (Google, Microsoft, Yahoo, etc) to get more involved as platforms or risk losing out on the more private corners of the web.

[Mark Pincus at Startup2Startup: Part III of III]

Mark Pincus, Zynga

Our speaker this month is Mark Pincus, co-founder and CEO of Zynga. Social gaming site Zynga is one of the largest application developers on Facebook, with more than 40 million monthly active users and top games such as Texas Hold’em and Mafia Wars.

Previously, Mark was also the founder and CEO of Tribe Networks, and a serial entrepreneur with a track record of growing venture-funded technology companies. Prior to founding Tribe Networks, Pincus founded and served as CEO of SupportSoft, a provider of service and support automation software. Prior to SupportSoft, Pincus co-founded Freeloader, the first consumer push information service, which was acquired in 1996 by Individual, Inc. for $38 million.

Before becoming an entrepreneur, Pincus worked in venture capital where he led investments in new media and software startups at Columbia Capital Corp. and at Tele-Communications, Inc. Before getting involved in new media, Pincus was a business consultant for Bain & Co. and an investment banker at Lazard Freres & Co. Pincus graduated Summa Cum Laude from University of Pennsylvania, Wharton School and he is a graduate of the Harvard Business School.

Here is a brief interview Leonard Speiser conducted with Mark before his talk:

(apologies for the sound… we got a bit rowdy before sitting down