tag:blogger.com,1999:blog-7456002588938373440Thu, 23 Feb 2012 15:31:17 +0000TwitterMicrosoftCNETsearch enginesATT Wirelessprogrammingcustomer servicestartupsmall businessbusiness modelsprojectsproduct developmentApplenetworkinglist segmentationviral videopricing modelsproductsSaaSSEMbrand promiseSEOsoftwareLinkedInsalesdemand generationmarketingproduct launchemailservicesproject managementFacebookbrandingentrepreneursDysonlist managementWindows 7Marketing, Sales and Operational Advice for Startups - from someone in the trenches.http://www.startupmedic.com/noreply@blogger.com (Denise Deverelle Crown)Blogger1212530.340111-97.988696http://creativecommons.org/licenses/by-nd/3.0/http://creativecommons.org/licenses/by-nd/3.0/http://creativecommons.org/images/public/somerights20.gifStartupMedichttp://feedburner.google.comtag:blogger.com,1999:blog-7456002588938373440.post-7930215433493451964Thu, 23 Feb 2012 15:30:00 +00002012-02-23T09:31:17.172-06:00servicesmarketingcustomer servicesoftwaresalesproductsA former colleague called the other day and was utterly devastated over losing a big sale.  This was an important deal for him personally, and for his company. He was beating himself up over the loss and feeling like a failure.  No one wins every deal, so the best prevention against loss is to make sure you are paying attention to the details. We did a little post-mortem analysis of this sale (http://feedproxy.google.com/~r/StartupMedic/~3/uJgz0VwYCm8/dont-make-these-critical-sales-mistakes.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=uJgz0VwYCm8:XusXDYLLQX4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=uJgz0VwYCm8:XusXDYLLQX4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=uJgz0VwYCm8:XusXDYLLQX4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=uJgz0VwYCm8:XusXDYLLQX4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/uJgz0VwYCm8" height="1" width="1"/>http://www.startupmedic.com/2012/02/dont-make-these-critical-sales-mistakes.htmltag:blogger.com,1999:blog-7456002588938373440.post-2136800648747247309Fri, 04 Nov 2011 21:38:00 +00002012-02-23T08:22:45.487-06:00startupSaaSsoftwaresalesdemand generationPeople often ask me how they can generate demand for their product or service. Truthfully, there is no cookie-cutter approach that works for every type of business other than to be completely customer- focused.  We don't really "sell" anymore as much as we facilitate "buying."  By facilitating buying, I mean that as an entrepreneur your main job is to create a product that adds value to a crowdedhttp://feedproxy.google.com/~r/StartupMedic/~3/mWuVpFUXOkk/generating-demand-starts-in-design.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=mWuVpFUXOkk:kvQyDGbUdpY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=mWuVpFUXOkk:kvQyDGbUdpY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=mWuVpFUXOkk:kvQyDGbUdpY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=mWuVpFUXOkk:kvQyDGbUdpY:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/mWuVpFUXOkk" height="1" width="1"/>http://www.startupmedic.com/2011/11/generating-demand-starts-in-design.htmltag:blogger.com,1999:blog-7456002588938373440.post-2357851105804516384Thu, 18 Aug 2011 15:10:00 +00002011-11-04T16:18:06.058-05:00brandingstartupmarketingcustomer servicebrand promisebusiness modelsI'm fortunate to be surrounded by exceptionally talented and brave people that don't just think up great ideas, but execute on them.  Each of my entrepreneurial friends has a special set of talents that makes them effective experts in their chosen field.  I am always happy when asked for advice on things outside their area of expertise. The most common conversation I have with my entrepreneurialhttp://feedproxy.google.com/~r/StartupMedic/~3/73p02NEmD2A/marketing-101-discovery-process.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=73p02NEmD2A:YWlIJysOhjg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=73p02NEmD2A:YWlIJysOhjg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=73p02NEmD2A:YWlIJysOhjg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=73p02NEmD2A:YWlIJysOhjg:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/73p02NEmD2A" height="1" width="1"/>http://www.startupmedic.com/2011/08/marketing-101-discovery-process.htmltag:blogger.com,1999:blog-7456002588938373440.post-8375580365343725760Wed, 29 Dec 2010 03:30:00 +00002010-12-28T21:30:09.850-06:00entrepreneursstartupmarketingcustomer serviceTwittersalesRegardless of what you sell, you need to reach the right audience.  As a startup, you probably need to do that as inexpensively as possible.  You build a website, start a blog, sign up for Twitter and create a Facebook page... but it's a slow process to build critical mass and you'd be right to feel a strong sense of urgency about generating revenue.  This is generally the time when you start http://feedproxy.google.com/~r/StartupMedic/~3/IgKW4jSxtQ4/adventures-in-business-to-business-cold.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IgKW4jSxtQ4:Rk0rnIUrO4s:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IgKW4jSxtQ4:Rk0rnIUrO4s:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IgKW4jSxtQ4:Rk0rnIUrO4s:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IgKW4jSxtQ4:Rk0rnIUrO4s:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/IgKW4jSxtQ4" height="1" width="1"/>http://www.startupmedic.com/2010/12/adventures-in-business-to-business-cold.htmltag:blogger.com,1999:blog-7456002588938373440.post-6867069193277379222Wed, 28 Oct 2009 16:00:00 +00002009-10-28T11:00:02.991-05:00entrepreneursATT WirelessFacebookstartupservicesLinkedInmarketingcustomer servicesmall businesssalesbusiness modelsIn this economy, service is more important than ever.  I've noticed that companies have responded in two distinct ways to the current economic climate.  One way involves layoffs and having employees do more with less.  This is certainly understandable for companies who are just starting out and are managing cash flow carefully.  The risk, however, is that service slides if not made a priority. http://feedproxy.google.com/~r/StartupMedic/~3/zbu7i0fNS_g/outstanding-is-new-normal.htmlnoreply@blogger.com (Denise Deverelle Crown)1<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=zbu7i0fNS_g:TlBe6PK888Y:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=zbu7i0fNS_g:TlBe6PK888Y:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=zbu7i0fNS_g:TlBe6PK888Y:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=zbu7i0fNS_g:TlBe6PK888Y:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/zbu7i0fNS_g" height="1" width="1"/>http://www.startupmedic.com/2009/10/outstanding-is-new-normal.htmltag:blogger.com,1999:blog-7456002588938373440.post-1214764282650468203Tue, 20 Oct 2009 16:38:00 +00002009-10-20T13:03:40.028-05:00product launchWindows 7product developmentAppleMicrosoftWhen Microsoft Office 2007 was released a few years ago, my husband and I were invited to a launch event at our local convention center.  It was exactly what we expected… live product demos showcasing new features, thousands of people in attendance, and goodie bags loaded with free software.  Microsoft pulled off a highly professional event and managed to make office productivity software seem http://feedproxy.google.com/~r/StartupMedic/~3/z3TDjpYa1oA/what-we-can-learn-from-microsoft-and.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=z3TDjpYa1oA:j56UBBoXGEA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=z3TDjpYa1oA:j56UBBoXGEA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=z3TDjpYa1oA:j56UBBoXGEA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=z3TDjpYa1oA:j56UBBoXGEA:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/z3TDjpYa1oA" height="1" width="1"/>http://www.startupmedic.com/2009/10/what-we-can-learn-from-microsoft-and.htmltag:blogger.com,1999:blog-7456002588938373440.post-942379666041552660Thu, 15 Oct 2009 19:37:00 +00002009-10-15T14:39:46.402-05:00startuplist segmentationlist managementemailsmall businesssalesYour customer list is among your company's most valuable assets.  By signing up for your list, they are expressing curiosity and/or trust in your offering.  Don't let them down.  Your list is your gold, so treat it with the care it deserves. Before anything else, make the goal of every outbound email to provide value to your client. Think about the email you receive that you hate.  Why do youhttp://feedproxy.google.com/~r/StartupMedic/~3/IC0EmkmEgts/maximize-value-in-your-customer-email.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IC0EmkmEgts:Okt7Ha80qgo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IC0EmkmEgts:Okt7Ha80qgo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=IC0EmkmEgts:Okt7Ha80qgo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=IC0EmkmEgts:Okt7Ha80qgo:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/IC0EmkmEgts" height="1" width="1"/>http://www.startupmedic.com/2009/10/maximize-value-in-your-customer-email.htmltag:blogger.com,1999:blog-7456002588938373440.post-6728297829945431608Tue, 13 Oct 2009 13:32:00 +00002009-10-14T06:53:09.897-05:00product launchDysonviral videopricing modelsCNETproductsbusiness modelsDyson, known for its innovative vacuum cleaner technology, sent me an email late last week as a tease for an upcoming product.  It pointed me to a video on their website that held few clues as to what the new product might be… and frankly, was not that interesting.  I'm a fan of Dyson so I thought I'd give them time, and hoped there would be some leaked info that would spice this launch up… but http://feedproxy.google.com/~r/StartupMedic/~3/nCfxHnzJ9zk/how-to-mess-up-product-launch.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=nCfxHnzJ9zk:GqbjLTOm1P8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=nCfxHnzJ9zk:GqbjLTOm1P8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=nCfxHnzJ9zk:GqbjLTOm1P8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=nCfxHnzJ9zk:GqbjLTOm1P8:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/nCfxHnzJ9zk" height="1" width="1"/>http://www.startupmedic.com/2009/10/how-to-mess-up-product-launch.htmltag:blogger.com,1999:blog-7456002588938373440.post-3755379703224349745Mon, 12 Oct 2009 15:35:00 +00002009-10-12T10:39:23.685-05:00entrepreneursstartupmarketingsoftwaresmall businesssalesproductsA few weeks ago I experienced a disastrous sales call.  The salesperson was unfamiliar with his product and was lying to cover his ineptitude.  He was also pushy and demanding.  It was pretty obvious that this was not a successful salesperson and his management had designed a process that was ineffective, if not fraudulent.  As the prospect, I could not get a word in edgewise and none of my http://feedproxy.google.com/~r/StartupMedic/~3/TfsOU6iWtyo/how-to-find-your-companys-greatest.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=TfsOU6iWtyo:db08vly6qxw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=TfsOU6iWtyo:db08vly6qxw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=TfsOU6iWtyo:db08vly6qxw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=TfsOU6iWtyo:db08vly6qxw:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/TfsOU6iWtyo" height="1" width="1"/>http://www.startupmedic.com/2009/10/how-to-find-your-companys-greatest.htmltag:blogger.com,1999:blog-7456002588938373440.post-7337610397375600293Fri, 09 Oct 2009 16:14:00 +00002009-10-09T11:14:09.698-05:00entrepreneursFacebookstartupLinkedInmarketingSEOsearch enginesTwitterSEMsmall businessnetworkingOne of the greatest entrepreneurial challenges is how to market your business without going broke.  Perhaps it's my background in marketing but I think it's the #1 thing on any entrepreneur's "to do" list.  The reason is simple.  It doesn't matter how great your product or service is if your prospects are buying from your competitor because they don't know you exist.   So make a promise to http://feedproxy.google.com/~r/StartupMedic/~3/l24YrgMJQc4/promoting-your-small-business-with.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=l24YrgMJQc4:6J7LMX2K0_Q:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=l24YrgMJQc4:6J7LMX2K0_Q:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=l24YrgMJQc4:6J7LMX2K0_Q:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=l24YrgMJQc4:6J7LMX2K0_Q:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/l24YrgMJQc4" height="1" width="1"/>http://www.startupmedic.com/2009/10/promoting-your-small-business-with.htmltag:blogger.com,1999:blog-7456002588938373440.post-5077817141584769634Thu, 08 Oct 2009 13:14:00 +00002009-10-08T08:20:10.406-05:00SaaSsoftwareprogrammingproductsbusiness modelsWhen I went to work for my first software company, a division of General Electric, software was an elitist industry and many products ran into the millions of dollars to buy and deploy.  The biggest choice at the time was which hardware and OS you'd buy to run your expensive custom stuff.  The immaturity of the technology spawned an entire systems integration industry and made complex bits of http://feedproxy.google.com/~r/StartupMedic/~3/ZfSA_gVC5Wg/software-developers-take-note.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=ZfSA_gVC5Wg:MFw-wmuVLzE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=ZfSA_gVC5Wg:MFw-wmuVLzE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=ZfSA_gVC5Wg:MFw-wmuVLzE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=ZfSA_gVC5Wg:MFw-wmuVLzE:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/ZfSA_gVC5Wg" height="1" width="1"/>http://www.startupmedic.com/2009/10/software-developers-take-note.htmltag:blogger.com,1999:blog-7456002588938373440.post-6123413014758388851Wed, 07 Oct 2009 15:48:00 +00002009-10-07T12:39:17.668-05:00projectsstartupservicesproject managementproductsI don't know what's going on this week but I think it's a hopeful sign of some economic progress ahead.  Seems like everyone I've spoken to is brewing a big plan to expand their business.  Here's how to be successful implementing the next big product or service in your own company: - Don't gloss over details. If you are announcing a new product or service, are you doing enough to market and http://feedproxy.google.com/~r/StartupMedic/~3/G1BKybEK_II/big-ideas-preview-of-whats-to-come.htmlnoreply@blogger.com (Denise Deverelle Crown)0<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=G1BKybEK_II:F_lGT0dFFCY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=G1BKybEK_II:F_lGT0dFFCY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/StartupMedic?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StartupMedic?a=G1BKybEK_II:F_lGT0dFFCY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/StartupMedic?i=G1BKybEK_II:F_lGT0dFFCY:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StartupMedic/~4/G1BKybEK_II" height="1" width="1"/>http://www.startupmedic.com/2009/10/big-ideas-preview-of-whats-to-come.html