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	<title>mm</title>
	
	<link>http://markmaunder.com</link>
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	<lastBuildDate>Fri, 06 Nov 2009 18:33:45 +0000</lastBuildDate>
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			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/StartupsTechnologyAndInnovation" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Possible leads in the shooting of officer Brenton</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/3BaFmDo-5LE/</link>
		<comments>http://markmaunder.com/2009/possible-leads-in-the-shooting-of-officer-brenton/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 18:33:45 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Crime]]></category>
		<category><![CDATA[Tim Brenton]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=405</guid>
		<description><![CDATA[The memorial procession is happening right now for Officer Tim Brenton. Details on the West Seattle Blog. More importantly, please read this entry on the same blog. It contains a detailed description from SPD on how you can help catch the shooter(s). The comment thread has some great data.
&#8220;TK&#8221; has increased the size of SPD&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>The memorial procession is happening right now for Officer Tim Brenton. <a href="http://westseattleblog.com/blog/?p=22184">Details on the West Seattle Blog</a>. More importantly, please read <a href="http://westseattleblog.com/blog/?p=22161">this entry on the same blog</a>. It contains a detailed description from SPD on how you can help catch the shooter(s). The comment thread has some great data.</p>
<p>&#8220;TK&#8221; has <a href="http://www.jetscapes.com/images/copkiller/index.html">increased the size of SPD&#8217;s photos of the suspected vehicle</a> which is a 1980-83 Datsun 210 according to SPD.</p>
<p>A few commenters have suggested it may be a <a href="http://images.google.com/images?q=Toyota%20Celica&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;hl=en&amp;tab=wi">Toyota Celica</a>. I&#8217;m not sure I agree.</p>
<p>Someone found this <a href="http://www.sciretti.it/uploaded_images/datsun-b210-714967.jpg">B210 with Washington plates online</a>.</p>
<p>From SPD: &#8220;<em>It is important that if anyone has recently sold a vehicle of this type or had one stolen that they call Seattle Police at 206 233-5000.&#8221;</em></p>
<p><a href="http://spdblotter.seattle.gov/2009/11/05/murder-suspect-profile-vehicle-of-interest-images/">The full SPD blog entry is here. Please read and distribute widely among your fellow Seattleites.<br />
</a></p>
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		<item>
		<title>How much traffic do the biggest typo domains get?</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/XrBFQDBXv4Y/</link>
		<comments>http://markmaunder.com/2009/how-much-traffic-do-the-biggest-typo-domains-get/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 18:06:30 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Law]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[domaining]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=402</guid>
		<description><![CDATA[There&#8217;s an article on searchengineland today about domaining and how Google and Yahoo &#8220;make money off a twitter typo domain&#8221;. I&#8217;m not sure I&#8217;m as excited about exposing this travesty of justice as SEL is, but I was curious how much traffic typo domains get:

In my brief research I found facebok.com was by far the [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s an <a href="http://searchengineland.com/how-google-yahoo-make-money-off-a-twitter-typo-domain-29302">article on searchengineland today about domaining</a> and how Google and Yahoo &#8220;make money off a twitter typo domain&#8221;. I&#8217;m not sure I&#8217;m as excited about exposing this travesty of justice as SEL is, but I was curious how much traffic typo domains get:</p>
<p style="text-align: center;"><a href="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-10.42.25-AM.png"><img class="size-full wp-image-403 aligncenter" title="Screen shot 2009-11-06 at 10.42.25 AM" src="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-10.42.25-AM.png" alt="Alexa domain typo traffic" width="674" height="337" /></a></p>
<p>In my brief research I found <a href="http://facebok.com/">facebok.com</a> was by far the biggest winner with <a href="http://twiter.com/">twiter.com</a> running a distant second. But their traffic dropped off to a trickle middle of this year. I wonder if facebook themselves or a popular app mistyped a URL somewhere and then fixed it.</p>
<p>Other variations of facebook, twitter, google and myspace didn&#8217;t yield much. I entered a high traffic site who&#8217;s exact numbers I have access to for comparison and by my estimates<a href="http://facebok.com/"> facebok.com</a> was getting just under half a million uniques per month. Nothing compared to the real FB, but slapping remnant advertising on there would yield $1000 to $5000 per month. Twiter.com gets around a quarter million uniques per month netting around $500 to $2500 on remnant ads.</p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/XrBFQDBXv4Y" height="1" width="1"/>]]></content:encoded>
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		<title>Chrysler’s new logo: A trademark lawsuit about to happen</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/L8Zj2A4f40c/</link>
		<comments>http://markmaunder.com/2009/chryslers-new-logo-a-trademark-lawsuit-about-to-happen/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 21:47:28 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Law]]></category>
		<category><![CDATA[aston martin]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=397</guid>
		<description><![CDATA[My education in trademark law a few years ago taught me this: The test of whether a case is winnable or not is that the plaintiff has to prove actual instances of customer confusion. TM law is not there to protect your trademark. It&#8217;s goal is to protect the consumer &#8211; hence this test.
Here&#8217;s Chrysler&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>My <a href="http://www.adrants.com/2005/04/talentzoo-files-suit-against-workzoo.php">education in trademark law a few years ago</a> taught me this: The test of whether a case is winnable or not is that the plaintiff has to prove actual instances of customer confusion. TM law is not there to protect your trademark. It&#8217;s goal is to protect the consumer &#8211; hence this test.</p>
<p>Here&#8217;s Chrysler&#8217;s new logo. What do you think? [Rest assured that when the suit is filed, attorney's from both sides will be taking your comments into account]</p>
<p><a href="http://markmaunder.com/wp-content/uploads/2009/11/989678915.jpg"><img class="aligncenter size-full wp-image-399" title="989678915" src="http://markmaunder.com/wp-content/uploads/2009/11/989678915.jpg" alt="989678915" width="500" height="166" /></a></p>
<p><a href="http://markmaunder.com/wp-content/uploads/2009/11/Aston-Martin-logo-01.jpg"><img class="aligncenter size-full wp-image-398" title="Aston Martin logo 01" src="http://markmaunder.com/wp-content/uploads/2009/11/Aston-Martin-logo-01.jpg" alt="Aston Martin logo 01" width="500" height="375" /></a></p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/L8Zj2A4f40c" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://markmaunder.com/2009/chryslers-new-logo-a-trademark-lawsuit-about-to-happen/</feedburner:origLink></item>
		<item>
		<title>WTF is up with Dell?</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/rIOmFPsOfao/</link>
		<comments>http://markmaunder.com/2009/wtf-is-up-with-dell/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 18:11:04 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Loree Brown]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=388</guid>
		<description><![CDATA[[Update at end of post] I love Dell servers. In fact I even love their network hardware. I&#8217;ve spent 0000&#8217;s (yeah that&#8217;s four zeros) with them during the last 2 years and Mick my old sales guy rocked! As did his hardware team.
I&#8217;m ready to spend more money. Yup, I&#8217;m going to take my hard [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-05-at-11.01.06-AM.png"><img class="alignleft size-full wp-image-389" title="Screen shot 2009-11-05 at 11.01.06 AM" src="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-05-at-11.01.06-AM.png" alt="Screen shot 2009-11-05 at 11.01.06 AM" width="384" height="308" /></a>[Update at end of post] I love Dell servers. In fact I even love their network hardware. I&#8217;ve spent 0000&#8217;s (yeah that&#8217;s four zeros) with them during the last 2 years and Mick my old sales guy rocked! As did his hardware team.</p>
<p>I&#8217;m ready to spend more money. Yup, I&#8217;m going to take my hard earned dollars and hand it over for more of that great hardware they have. Unfortunately Mick got laid off. So now I&#8217;m dealing with a team of 5 people.</p>
<p>I get almost daily emails from someone called Loree Brown reminding me of how much Dell rocks and telling me about the great deals they have. I even have this cute guy with his cute chin fluff, silk tie and his cutsie pie little smile appearing in my emails. He&#8217;s really been a huge influence on my buying decision. He looks like he just got laid and I&#8217;d like to look like that right after I buy my servers.</p>
<p>But I&#8217;ve been emailing &#8220;Loree Brown&#8221; @ Dell with requests for quotes and I get nada response. Nothing. Hell I even put the $4000 server that I want to buy in my shopping cart ready for him or her or it to turn into a quote.</p>
<p>I&#8217;ve sent reminder emails. Follow up emails. To multiple addresses. Nothing.</p>
<p>So really what&#8217;s happened is that they fired Mick and &#8220;streamlined&#8221; operations and I&#8217;m going to end up buying my machines somewhere else. Which means getting rid of Mick cost them probably several 0000&#8217;s (four zero&#8217;s again) over the next 2 years from me alone.</p>
<p>Get your shit together guys, I want my quote!!</p>
<p><strong>Update: </strong>Got a call from Loree&#8217;s manager Reed West apologizing profusely for the confusion. Apparently the problem is that Dell&#8217;s marketing emails come from username@midmarket.dell.com and the reps don&#8217;t actually receive emails at those addresses. I had sent several emails to Lori at the &#8216;midmarket&#8217; address instead of her real address. Their real email addresses are username@dell.com. So Reed has undertaken to fix that issue &#8211; their marketing emails will now come from real email addresses.  Nice to know Dell reads the blogosphere and twittersphere and responds &#8211; they got back to me less than 3 hours after I posted this. As I mentioned in the original post, their servers are unbeatable &#8211; looking forward to a better relationship with the new sales team.</p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/rIOmFPsOfao" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Reminding me why I need to travel more…</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/w935fZ5Gwe8/</link>
		<comments>http://markmaunder.com/2009/reminding-me-why-i-need-to-travel-more/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 23:06:11 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Randomness]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=382</guid>
		<description><![CDATA[My brother sent this to me. I&#8217;m not sure who the source is &#8211; the original is here. It&#8217;s Mt Hua in China.

]]></description>
			<content:encoded><![CDATA[<p>My brother sent this to me. I&#8217;m not sure who the source is &#8211; the original is <a href="http://i.imgur.com/X5vhD.jpg">here</a>. It&#8217;s Mt Hua in China.</p>
<p style="text-align: center;"><a href="http://markmaunder.com/wp-content/uploads/2009/11/X5vhD.jpg"><img class="aligncenter size-full wp-image-381" title="X5vhD" src="http://markmaunder.com/wp-content/uploads/2009/11/X5vhD.jpg" alt="X5vhD" width="780" height="585" /></a></p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/w935fZ5Gwe8" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://markmaunder.com/2009/reminding-me-why-i-need-to-travel-more/</feedburner:origLink></item>
		<item>
		<title>Have me at Hello – Site Home Page Comparison</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/2X75xR55ZdU/</link>
		<comments>http://markmaunder.com/2009/have-me-at-hello-site-home-page-comparison/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 16:10:30 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=379</guid>
		<description><![CDATA[Derek Perez posted a great site comparison comparing Earth Class Mail vs Zumbox. Unfortunately ECM comes off second best. But I have to say I absolutely love Zumbox&#8217;s home page. I&#8217;m sure the video actor and production cost a fortune, but I&#8217;m guessing they&#8217;re getting some serious ROI from it. The first time I saw [...]]]></description>
			<content:encoded><![CDATA[<p>Derek Perez posted a <a href="http://blog.derekperez.com/post/230495880/call-to-action-you-need-to-have-me-at-hello">great site comparison</a> comparing <a href="http://www.earthclassmail.com">Earth Class Mail</a> vs <a href="http://zumbox.com">Zumbox</a>. Unfortunately ECM comes off second best. But I have to say I absolutely love <a href="http://zumbox.com">Zumbox&#8217;s home page</a>. I&#8217;m sure the video actor and production cost a fortune, but I&#8217;m guessing they&#8217;re getting some serious ROI from it. The first time I saw this integrated video pitch was on brand guru <a href="http://www.martinlindstrom.com/">Martin Lindstrom&#8217;s website</a>, the author of <a href="http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523882">Buyology</a>. He&#8217;s changed the site around a little but he&#8217;s still pitching you in person when you arrive. Here&#8217;s <a href="http://blog.derekperez.com/post/230495880/call-to-action-you-need-to-have-me-at-hello">Derek&#8217;s comparison</a>.</p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/2X75xR55ZdU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Invictus – Poem</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/nzN5t6gwoNE/</link>
		<comments>http://markmaunder.com/2009/invictus-poem/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 08:44:27 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=377</guid>
		<description><![CDATA[For the warriors out there who are still awake and working at 1:45am on Monday morning, here&#8217;s some inspiration to keep you going. This is a spectacular poem by William Ernest Henley written in 1875. The title means &#8220;Unconquered&#8221; in Latin. When I read this poem I get chills, the hair on my arms stands [...]]]></description>
			<content:encoded><![CDATA[<p>For the warriors out there who are still awake and working at 1:45am on Monday morning, here&#8217;s some inspiration to keep you going. This is a spectacular poem by <a href="http://en.wikipedia.org/wiki/William_Ernest_Henley">William Ernest Henley</a> written in 1875. The title means &#8220;Unconquered&#8221; in Latin. When I read this poem I get chills, the hair on my arms stands up and I feel the need to either kill something or create something.</p>
<p><em>OUT of the night that covers me,<br />
Black as the Pit from pole to pole,<br />
I thank whatever gods may be<br />
For my unconquerable soul.</em></p>
<p><em>In the fell clutch of circumstance<br />
I have not winced nor cried aloud.<br />
Under the bludgeonings of chance<br />
My head is bloody, but unbowed.</em></p>
<p><em>Beyond this place of wrath and tears<br />
Looms but the Horror of the shade,<br />
And yet the menace of the years<br />
Finds and shall find me unafraid.</em></p>
<p><em>It matters not how strait the gate,<br />
How charged with punishments the scroll<br />
I am the master of my fate:<br />
I am the captain of my soul.</em></p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/nzN5t6gwoNE" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Costs and Startups – Advice for your CFO</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/oNrTLLGVrM4/</link>
		<comments>http://markmaunder.com/2009/costs-and-startups-advice-for-your-cfo/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 21:40:44 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Startup Hacks]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[performance]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=373</guid>
		<description><![CDATA[In any company if you save $1 it goes straight to your bottom line. Meaning it&#8217;s as if you just earned another $1. The company that my wife and I have been running for about 2 years now serves over 30 Million page requests per day. We&#8217;ve invested a lot of time in getting more [...]]]></description>
			<content:encoded><![CDATA[<p>In any company if you save $1 it goes straight to your bottom line. Meaning it&#8217;s as if you just earned another $1. The company that my wife and I have been running for about 2 years now serves over 30 Million page requests per day. We&#8217;ve invested a lot of time in getting more performance out of our hardware but about 6 months ago we started hitting pesky issues like limits on the speed of light and electrons.</p>
<p>So we&#8217;ve had to keep growing without going out and buying a Google-size web cluster. A lot of the wins we&#8217;ve had have been simply using every spare drop of capacity we can find. I&#8217;ve noticed a pattern during the last 6 months. It goes something like this:</p>
<p>Kerry (My wife, our CFO, and keeper of the graphs): Server 12 is hitting 10. [Meaning it has a load average of 10 on an 8 CPU machine which is 125% load]</p>
<p>Me: OK Dell has this great special on these new R410 servers that are about twice as fast as the previous generation.</p>
<p>Kerry: What about the other machines in the cluster?</p>
<p>Me: They&#8217;re already at 80%.</p>
<p>Kerry: OK what else do we have?</p>
<p>Me: Well the crawlers are maxed, the mail server&#8217;s maxed, the proxy&#8217;s maxed out, the load balancer is maxed&#8230;.</p>
<p>Kerry: What about 25 and 26? They&#8217;re sitting at 2.</p>
<p>Me: Well we&#8217;d have to [technical and managerial speak explaining how complicated it's going to be to implement]</p>
<p>Kerry: OK so lets do that.</p>
<p>Me: [More bullcrap this time rolling out the big guns desperately trying to get money for new toys]</p>
<p>Kerry: &#8230;[waits it out]</p>
<p>Me: OK so lets do that.</p>
<p>If you&#8217;re a CFO approving purchase decisions in your company, take it from me: Geeks and CEO&#8217;s alike love buying new stuff. I assure you there isn&#8217;t a web cluster or database cluster on this planet that you can&#8217;t squeeze a little more capacity out of without breaking things. So before you take the [technical and managerial bullcrap from your geeks and CEO] at face value, sit down with your team and have them explain all the data to you and go through all your resources with a fine tooth comb. Then, if you absolutely have to, spend some money.</p>
<p>And if you don&#8217;t have a CFO, nominate someone immediately!! It doesn&#8217;t matter how small you are, someone had better be the keeper of the cash-flow plan or you&#8217;re going to run out of money and wonder why.</p>
<p>Incidentally, this is the load decrease on one of the busiest servers in our cluster when we brought online some &#8216;found&#8217; capacity earlier today.</p>
<p><a href="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-01-at-2.29.56-PM.png"><img class="aligncenter size-full wp-image-374" title="Screen shot 2009-11-01 at 2.29.56 PM" src="http://markmaunder.com/wp-content/uploads/2009/11/Screen-shot-2009-11-01-at-2.29.56-PM.png" alt="Screen shot 2009-11-01 at 2.29.56 PM" width="416" height="190" /></a></p>
<p><a href="http://news.ycombinator.com/item?id=915623">Posted on Hacker News</a>.</p>
<img src="http://feeds.feedburner.com/~r/StartupsTechnologyAndInnovation/~4/oNrTLLGVrM4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Monetization or Cannibalization – The State of Social Gaming Marketing</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/6Hzt_sFT514/</link>
		<comments>http://markmaunder.com/2009/monetization-or-cannibalization/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 17:24:14 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[Trash Talking]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[techcrunch]]></category>
		<category><![CDATA[virtual goods]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=361</guid>
		<description><![CDATA[Mike Arrington is a genius. Main-stream journalists sit up, knees together, back straight and start taking notes because this is a master at work. His recent blog entry titled Scamville calls out the most focused on and buzz-worthy companies in the valley for making money from advertising scams and accuses Facebook of encouraging a vile [...]]]></description>
			<content:encoded><![CDATA[<p>Mike Arrington is a genius. Main-stream journalists sit up, knees together, back straight and start taking notes because this is a master at work. His <a href="http://www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/">recent blog entry titled Scamville</a> calls out the most focused on and buzz-worthy companies in the valley for making money from advertising scams and accuses Facebook of encouraging a vile cycle of revenue and crappy marketing. The effect for Techcrunch is that it forces a number of high profile companies to respond and creates a giant political suck-hole that draws you in and spits you out on techcrunch.com. Cha-ching! [It's cynical Sunday - didn't you know?]</p>
<p>There&#8217;s a great show-down video at the Virtual Goods Summit where Mike confronts Offerpal CEO Anu Shukla about this and she delivers a rather colorful response. Video below.</p>
<p>Buried in the comments on TC are a few experienced words from <a href="http://blog.jhong.org/">HotOrNot founder James Hong</a>. Love the hotel pay-per-view analogy:</p>
<blockquote>
<div>
<p>We ran offers like this back in 2005 for a very short period of time at HOTorNOT, that is until we realized what was going on. In a nutshell, the offers that monetize the best are the ones that scam/trick users. Sure we had netflix ads show up, and clearly those do convert to some degree, but i’m pretty sure most of the money ended up getting our users hooked into auto-recurring SMS subscriptions for horoscopes and stuff. When I hear people defending their directory of deals by saying Netflix is in there, i am reminded of how hotel pay-per-view has non-pornographic movies. Sure it gives them good cover, but we all know where the money is made.</p>
<p>In the end, we decided to turn the offers off. Quite frankly, the offers made us feel dirty, and pretty much on the same level as spammers. For us, the money just wasn’t worth it. On top of that, we relied on our goodwill with users and focused on growing by having a product and company that our users liked. Our sense was that using scammy offers would make good money in the short run, but would destroy our userbase in the end. Perhaps apps on facebook don’t feel this pressure because facebook is so huge, and there are always new people to burn.</p>
<p>I’d like to point out that there are some game companies out there who are holding out on using offers to monetize their users. Personally, that makes me 10 times more likely to pull my credit card out for them.</p>
<p>PS. I don’t think the concept of letting people fulfill offers to get credits is structurally a bad one. I for one would like to see the offer networks work together to create some set of public agreement on what types of practices are banned from their network, and perhaps they can evan have some sort of certification logo. These practices will only stop when companies are not competitively crippled by NOT doing them. In effect, we need a nuclear non-proliferation treaty among the offer networks.</p></div>
</blockquote>
<p>For soap opera fans here&#8217;s the war of words at the Virtual Goods Summit between Mike and Anu. [YouTube is currently down - so check back in a few if it doesn't show up.]</p>
<p><center><br />
<embed src="http://www.youtube.com/v/2PhKRCkbX9A&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed><br />
</center></p>
<p></p>
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		<item>
		<title>The best lesson in entrepreneurship you’ll get this year</title>
		<link>http://feedproxy.google.com/~r/StartupsTechnologyAndInnovation/~3/gH9eHWk65UU/</link>
		<comments>http://markmaunder.com/2009/the-best-lesson-in-entrepreneurship-youll-get-this-year/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 07:01:51 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://markmaunder.com/?p=358</guid>
		<description><![CDATA[This is a brilliant short talk by Tina Selig asking students &#8220;If you had $5 and 2 hours, what would you do to make as much money as possible?&#8221;. Her point that capital can simply be a distraction is a view I&#8217;ve held for a long time &#8211; especially in the context of cheap-to-start-and-run consumer [...]]]></description>
			<content:encoded><![CDATA[<p>This is a brilliant short talk by Tina Selig asking students &#8220;If you had $5 and 2 hours, what would you do to make as much money as possible?&#8221;. Her point that capital can simply be a distraction is a view I&#8217;ve held for a long time &#8211; especially in the context of cheap-to-start-and-run consumer web startups.</p>
<p><embed id='single' width='500' height='302' flashvars='config=http://ecorner.stanford.edu/embeded_config.xml%3Fmid%3D2268' src='http://ecorner.stanford.edu/swf/player-ec.swf' type='application/x-shockwave-flash'></embed></p>
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