http://commbasics.typepad.com/my_weblog/A man with a new idea is a crank until the idea succeeds -- Mark TwainenWed, 25 Jan 2012 11:27:03 PSTTypePad http://www.typepad.com/noA man with a new idea is a crank until the idea succeeds -- Mark Twainhttp://commbasics.typepad.com/my_weblog/2012/01/theres-media-then-theres-media-part-4.htmlDoing Good PRLooking at Social MediaState of the Media_loucoveyWed, 25 Jan 2012 11:27:03 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef0163001c8afd970dWe come now to a discussion of earned media, which we will attack in two parts. Today were going to look at search results as earned media. We've touched on this in earlier discussions. Not all search results are earned...http://commbasics.typepad.com/my_weblog/2012/01/theres-media-and-then-theres-media-part-3.htmlBasic Mass Communication TheoryDoing Good PRMarketing basicsState of the Media_loucoveyMon, 16 Jan 2012 09:06:00 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef0167603f11a7970bContributed articles became a very big deal during the Web 1.0 boom. Suddenly, print and online publications had a huge need for new content. Not only did publications start running news releases, verbatim, but they started asking companies to write...http://commbasics.typepad.com/my_weblog/2012/01/theres-media-and-then-theres-media-part-2-.htmlBasic Mass Communication Theoryadvantage mediaHearstpaul millerPentonPR newswireUBMloucoveyWed, 11 Jan 2012 06:40:00 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef0168e49c32d7970c Social and earned media content is seen as truer because it is uncontrolled and has the perspective of the third party. Whether it comes from a known journalist or from the comments on a Facebook post, the readers know, in the least, that the author is not on your payroll. That provides a level of objectivity and even integrity that doesn't exist in an advertisement or corporate website. http://commbasics.typepad.com/my_weblog/2012/01/theres-media-and-then-theres-media-.htmlBasic Mass Communication TheoryMarketing basicsState of the Media_earnedownedpaidsocial medialoucoveyMon, 02 Jan 2012 06:56:00 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef01675f8e134b970bI've come to realize that, while many companies engage in the various forms of media, very few know they should interrelate and even fewer understand how they interrelate. Let's see if we can fix that for some of you.http://commbasics.typepad.com/my_weblog/2011/12/microsoft-pulls-the-plug-on-ces-tradeshows-take-another-hit.htmlloucoveyWed, 21 Dec 2011 17:11:02 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef015438a8087f970cvia blogs.technet.com Microsofts announcement that 2011 will be the last CES the support, financially, adds another brick in my foundational argument against large trade shows. The cost per lead of CES and similar events is just not worth it any...http://commbasics.typepad.com/my_weblog/2011/11/communication_strategies.htmlBasic Mass Communication TheoryLooking at Social MediaState of the Media_loucoveyTue, 29 Nov 2011 10:50:24 PSTtag:typepad.com,2003:post-6a00d83458a0a553ef01543793bc3a970cBeen away for a while, deeply submerged in our new collaborative business model, re-engaging with my journalism roots, and gaining new clarity on tthe intricacies of modern media strategies. Today I'm going to be speaking to a group of European...http://commbasics.typepad.com/my_weblog/2011/11/sylvie-barak-joins-ee-times.htmlBasic Mass Communication TheoryLooking at Social MediaState of the Media_EE Timessocial mediaSylvie BarakUnited Business MedialoucoveyThu, 03 Nov 2011 13:01:13 PDTtag:typepad.com,2003:post-6a00d83458a0a553ef0154369d18a7970cJust got the OK to say that United Business Media has hired Sylvie Barak as the West Coast Online Reporter. Who says being a social media maven isn't a good career move? What? Never heard of her? That's probably because...http://commbasics.typepad.com/my_weblog/2011/10/95-of-facebook-wall-posts-not-answered-by-brands.htmlBack at yaBasic Mass Communication TheoryLooking at Social MedialoucoveyMon, 17 Oct 2011 17:05:01 PDTtag:typepad.com,2003:post-6a00d83458a0a553ef014e8c547900970dvia www.allfacebook.com If you are a company using social media, do you ever wonder why you don't seem to be getting any results? Maybe it's because you are doing it wrong? How often do you even look at whether anyone...http://commbasics.typepad.com/my_weblog/2011/10/ron-wilson-leaves-ubm-for-corporate-gig.htmlState of the Media_loucoveyTue, 04 Oct 2011 12:10:13 PDTtag:typepad.com,2003:post-6a00d83458a0a553ef014e8c053061970dThe well-respected tech journalist Ron Wilson has left United Business Media, just a short time after being named content director for Test and Measurement World, and is rumored to be heading for a similar position in a semi company. The...http://commbasics.typepad.com/my_weblog/2011/09/solyndras-field-of-dreams-proves-costly-to-the-rest-of-us.htmlloucoveyThu, 29 Sep 2011 20:19:44 PDTtag:typepad.com,2003:post-6a00d83458a0a553ef015391f6fe45970bThe glass-and-metal building that Solyndra LLC began erecting alongside Interstate 880 in Fremont in September 2009 was something the Silicon Valley area hadn't seen in years: a new factory. via www.sfgate.com I find it interesting that Solyndra's leadership largely came...nonadult