Frequent readers will know that LMNHP is an acronym for a new way of handling the front page of a WordPress blog.   It gives an immediate 301 redirect to the latest post displayed as a single blog post web page.  Such readers will also know that this method gives improved search engine rankings in keyword queries.

Four SMM blogs are being tested and the search engine ranking results for all posts are being measured.  Where possible, we are also writing in these blogs about topics that are involved in very competitive keyword searches to better illustrate the improved results.  In some cases the results are so dramatic that we are also showing them in a blog post, such as this.

Perhaps the most dramatic example to date involves a keyword search for Google Adsense Split, which was covered in a recent post on this blog.  Such a search has 304,000 results so it is a relatively competitive topic.  The following is what was obtained in a keyword search for Google AdSense Split done today, May 26.  This was tested using the Google Global extension in Firefox, which checks the query in a number of different Google databases using non-personalized search.

Ignoring the first result from News search, what is most surprising is that the search engine results page (SERP) has two apparently similar items from staygolinks.com with different URLs showing as #1 and #2.  The first shows the domain itself, www.staygolinks.com, and the second is the individual post about the Google Adsense Split.

What is particularly gratifying is that the post by Danny Sullivan on Search Engine Land on which the blog post was based comes in at the #4 position.  Out-ranking such a post is a significant indication of how well the LMNHP approach works.  The order in some of the national databases was different but in all cases the Staygolinks post outranked the Danny Sullivan post.

Insights On Google’s URL Indexing

Looking more intensively into the results portrayed in the image above, we see some most intriguing behavior.

The entry for the domain is shown with a cache date and time of  24 May 2010 23:58:41 GMT. As it happens that was very shortly before a new blog post was added, which bumped the post on the Google Adsense Split off the front page of the blog.  That new blog post was published at 24 May 2010 25:22 GMT.  If it had been published two hours earlier, then its Title and meta description would be what would appear against this domain item.  However from what is seen in other keyword searches, if that new post had been indexed, then the order in the SERP would likely have been reversed to show the single post first followed by the domain.

The second indented entry for the blog post itself shows a cache date and time of 18 May 2010 00:51:22 GMT.

The blog post that now appears if you go to the domain and are redirected (Professional Writers Blogs Are More Visible With LMNHP) has been indexed and does appear in relevant keyword searches.  However the URL for the individual post is attached to that listing in such  keyword searches, rather than the URL for the domain. 

How Google indexes URLs and the content to be found there may always change, but it would appear that the following happens based on the cache dates.  On a first pass, the spider indexes the URL to which it is redirected together with the content there.  On a second pass, the spider indexes the domain itself since there was no record on the previous pass and uses the redirected content for that URL.  This description must be taken as highly speculative, but is perhaps a most intriguing glimpse into what may be happening.

Post from: StayGoLinks

Google Adsense Split Post Shows Power Of LMNHP

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For those who are following the ongoing SEO testing of the LMNHP approach to blogs, I continue to monitor SERP performances on the four SMM blogs where the LMNHP approach is being adopted. I am constantly amazed by the high rankings that are rapidly achieved by new posts. For critical tests I use Firefox using the Global Search Extension to avoid getting personalized search results. Today I saw a result that was really mind-blowing. Recency of post may play a part in this but it still is noteworthy.

I saw a guest post on the Problogger blog, which clearly has some authority. Its title was Why Professional Writers Need a Blog. Or Not. It suggested that professional writers on nonfiction topics would be well advised to have a blog whereas those writing fiction books would be better served by a static website. I have been looking for high profile blogs where I could see how well a post written using the LMNHP approach would rank against a high profile blog post.

This seemed an ideal subject and was also a topic I wished to discuss since I took issue with the opinions expressed by the author. I firmly believe that professional writers of all types are best served by a blog. As a result I wrote a post, Professional Writers Blog, that was uploaded just over 24 hours ago. The image below is the result when doing a relevant keyword search. This is a 9.0 million item search so there is high competition for this. The result is that shown by Google Australia (clearly far from Canada).

As you will see the blog post I wrote is at #3 while the Problogger post I was commenting on is at #4. Searches on other Google centres using non-personalized search had the two close together, sometimes in this order and sometimes reversed. I still find this hard to believe. Your mileage may vary but if you do a search rapidly for Professional Writers Blog, you may see somewhat similar results.

The LMNHP approach here is behaving exactly as it should. The latest single blog post web page is given as the SERP result with its own Title and with its own meta description. This description was chosen carefully to appeal to potential searchers for these particular keywords. Since this blog post is being shown as the front page of the blog for the time being, this maximizes the number of of back linkis that are registered against this particular URL. Its high ranking in the search engine results is a confirmation of the power of this approach. It is also particularly gratifying that the post outranks the Problogger post, which it was discussing. Recency may play a significant factor in such early results but usually posts will come back to a similar position after taking a dip for a week or two after the initial days of high rankings.

If anyone needed a graphic illustration of the power of the LMNHP approach, this search for Professional Writers Blog provides an outstanding example.

Post from: StayGoLinks

Professional Writers Blogs Are More Visible With LMNHP

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Danny Sullivan tells us that Google May Finally Disclose AdSense Split. For the moment, that is true only if you’re an Italian newspaper. Thanks to an anti-trust investigation in Italy, Google may share how much it keeps. At least, that is, to Italian newspaper publishers.

Sullivan is rightly critical of Google’s stance on the Adsense split. That is the amount of money that Google keeps for itself from AdSense ads that publishers carry. As he points out:

Google’s incredibly hypocritical in its failure to disclose its AdShare split. For years, the company has run a campaign that the web should be more open with data, though it’s most vocal about being “open” in areas where it is behind competitively. Google’s the leader in contextual ads that AdSense provides. Apparently, it sees no need to be open there.

Google also has tried to fend off claims that it has a monopoly or should be subject to anti-trust action countering that people can take their data with them and leave Google. … Google’s lack of disclosure when it comes to AdSense payments has long seemed the chief area it might be vulnerable on anti-competition grounds.

This topic is of extreme interest to the host of people who are now using AdSense ads on their blogs. They all of course wish to maximize their revenues and indeed if they follow Patrick Sexton’s advice in his In Depth Guide to Improving your Adsense Revenue, they may do very well.

However the unknown in this scenario is the proportion of the revenues that Google receives on those advertisements which it will remit to its publishers. Perhaps the principal reason why Google does not wish to reveal that AdSense split, is because it wishes to retain the flexibility of adjusting the split up or down during hard times. That is fine for Google but leaves its publishers feeling they are at the mercy or whim of Google.

A stable AdSense split would avoid alienating their publishers. Losing the flexibility of adjusting the split up or down is only a small price for Google to pay for a better relationship with some important stakeholders in AdSense.

Post from: StayGoLinks

Google Adsense Split To Be Revealed

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The LMNHP approach is now being applied in all four SMM blogs and the keyword query SEO rankings are being monitored.  Higher rankings are being seen and are maintained even after individual posts are no longer on the blog ‘front page.

As an additional test, blog posts on somewhat competitive topics are being issued to see how well the posts can outshine their competition.  As an example, Google Maps is finally showing the Golden Ears Bridge in British Columbia, which is extremely tardy performance.  A post was written on The Other Bloke’s Blog entitled Golden Ears Bridge BC now on Google Maps.

At the time of the launch, a search for ‘Golden Ears Bridge BC’ showed the following results:

This includes some real heavyweight opposition.  Wikipedia seems to have a special Google relationship, Translink the owner of the Golden Ears Bridge has a PR7 website and Google has a PR10 website.

Some 36 hours after the post had been launched, here is what was appearing in the SERPs.

Thus we see that relatively quickly only the Wikipedia item is topping the new post item.  The blog has two entries with the first shown as the domain URL but with the Title and the snippet reflecting the new individual blog post.

Now a new post has been added to the blog and is now the new ‘front page’.  Again a relatively competitive topic is being covered: Online Business Coaches.  It will be interesting to see how this post does against its own competition.  At the same time we will observe how the post on the Golden Ears Bridge maintains its rankings in the SERPs once it is off the ‘front page’.

Post from: StayGoLinks

Higher SEO Rankings With LMNHP

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The Comscore Search Market Rankings data for the US in March had few surprises:

Google Sites led the U.S. core search market in March with 65.1 percent of the searches conducted, followed by Yahoo! Sites (16.9 percent), and Microsoft Sites (11.7 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.

Perhaps the biggest surprise was something we rarely think about and that was the rate of growth  of searches as shown in the following table.

Yes search is growing at seven percent between the two months.  Facebook has a remarkable growth but that is only part of the growth that all the search engines are seeing.

It may well be that a disproportionate part of this growth is coming from the mobile web.  After all Google has now adopted as a slogan, Mobile First.

That explains why Google is now putting much more emphasis on this sector.  As a signal of this, it is now renaming the Google Local Business Center and making it part of Google Places.

One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward. We’re excited to announce Google Places today, as it’s just the beginning of what’s to come from our efforts to make Google more local.

Google is also offering customized QR codes that are unique to an individual business and can be placed on business cards or other marketing materials.  Customers can scan them with certain smart phones to be taken directly to the mobile version of the Place Page for that business.

As Greg Sterling comments, this should be seen as the opening of a new push by Google into the local market, bringing closer together its SMB promotional and consumer assets and cementing a local “brand” around “Places.”  The figures are certainly impressive:

• More than 4 million business listings on Google claimed by business owners (using the Local Business Center, now Google Places)
• Nearly 2 million listings have been claimed in the United States
• There are 50 million Place Pages
• Place Pages are viewed millions of times each day
• Google has mailed out Favorite Places window decals to around 200,000 businesses around the United States

Expect to see more and more of this emphasis as time passes.  The mobile sector has much greater potential than the existing PC world and Google is determined to get the lion’s share.

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Post from: StayGoLinks

Google Places Is Where It Is At

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This post may possibly represent the same kind of risky behavior. It stems from that outside-in view that we are now applying to websites.   Frequent readers of this blog may not notice any difference.  The blog Home page has always included only a single post and this post looks exactly the same.  The only way of spotting the difference is by looking at the address field at the top of your browser.  Although you may have followed a link to the domain, http://www.staygolinks.com/, you will note that the link displayed there is now the permalink for this particular single post. For quick reference, we will call this the LMNHP approach, not to be confused with the Lucknow Muzaffarpur National Highway Project.

Why a Home Page causes problems

Not having a Home Page brings a number of advantages.  If you write a particularly good blog post, it will often perform well in keyword listings.  This is helped because Google factors in the recency of new web pages by giving them a higher ranking in the search engine results page (SERP).  What you may have noticed if you did a keyword search to spot new blog posts, is that often the first entry shown by Google is the Home page of the blog rather than the specific blog post.  As further blog posts when written push that particular blog post off the Home Page, then a keyword search will some time later show the correct blog entry as the appropriate entry rather than the blog Home Page.

Part of the reason for this is that the blog Home page has many back links or inlinks pointing to it which causes it to outrank new blog posts which have very few links. This after all is the fundamental principle of the Google search algorithm.  The Home page has the highest PageRank and other web pages have lower values.  Indeed if they are very recent, they may not even have a value assigned.

The advantages of no Home page

This blog has now changed the balance by immediately redirecting visitors who visit the website to a web page which shows only the latest blog entry.  This is a permanent 301 redirection, which should ensure that any inlink to this web page are correctly assigned to it rather than to the website as a whole.

You may wonder why there should be a permanent redirection when this latest post will only be on the front page for a little while, perhaps days or even hours.  The thinking here is that for a little while the most important web page on the website is the latest blog entry.  It will be assigned back links, some of which are intended for that particular blog post, rather than for the website as a whole.  Indeed for a blog this is probably true in the majority of cases.  Once the latest post has become a previous post, then it may receive additional back links from other sources as normally happens.

Finding a No Home Page solution

Knowing what I wanted to do, i.e. not have a homepage, I decided to bounce my crazy idea off two of my fellow Cre8asite Forums moderators, Donna Fontenot and Pierre Far.  Pierre who is a wizard in these matters in a trans-Atlantic chat session, rapidly came up with a solution.  He suggested that the best way was to modify the front end of the index.php file in my blog theme.  His solution worked like a charm.  It is shown in the image below.  The new code surrounded by the yellow rectangle is inserted within the first instruction in the index.php file.

If in your theme, you use a home.php file rather than having the index.php file produce the Home page, then the code should be inserted there.

There would seem to be no downsides on this LMNHP approach and the upside is that rather than creating a homepage with a high PageRank, you spread out those PageRank contributions over individual blog posts as they are created. 

If anyone has concerns about this approach, then it would be most useful to have them mentioned in comments here.  Equally if you feel there are distinct advantages to this approach, then your contributions would be most appreciated

Update

This approach seems to be performing well in the SERPs and producing higher search engine rankings.

Post from: StayGoLinks

Look Mom No Home Page LMNHP

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• different viewpoint
• different motivations
• different values
• alienation
• not included, and so on.

Outside In And Customer Service

Outside In has now been suggested as an approach in thinking about customer service in organizations.  What counts is how the customer perceives what is being done for them.

It very much relates to the notion of an organization as being customer centric.  In other words, this is an organization that focuses on customer needs.  Many traditional companies concentrate on producing high quality products and are sometimes described as product-driven.  They may not be adequately sensitive to customer needs.  The Outside In approach forces the organization to consider the perceptions that customers will have looking from the outside.

Outside In And Websites

This Outside In view also has merit in thinking about websites.  Many website owners are proud of the online presence they have created.  As they explore what they have created, they may well rightly feel that they have produced a website with a mass of useful information for their prospects and clients.  As they look from the inside, the online structure they have developed may well appear most impressive.

Taking the Outside In perspective may produce a different answer.  A visitor from the outside only sees the page they land on.  With Google searches that may possibly not be the front door: the Home page.  They may check out a few other web pages but are never fully aware of the hidden mountain of information that they could explore.  If a site map is provided, they can certainly see a long list of what is available but few visitors probably do that.

This different view of the website might appear just a question of different amounts of knowledge, but in fact the Outside In view is a better reflection of what this website notion really involves.

Websites Are Not What You Think

That Outside In view that sees only a series of web pages is in fact reality.  The alternative view that in some sense there is a website on the Internet which represents a closely related set of web pages is false.  If you do not find that statement sufficiently outrageous, then for simplicity let us say that websites do not exist.  A website is just a loose definition of a group of web pages connected by hyperlinks.  If you try to make a precise definition of a website, you will find that it does not fit most websites in real life.

Although an owner of an online property may feel a certain group of Web pages constitutes their website, the web pages are quite independent of each other and there is no simple tag or label that indicates which website they belong to.  Each web page does contain hyperlinks of course and these may well link with other web pages that are owned by the website owner.  The search engines only index web pages and they too have no tag or label that indicates which website any given web page belongs to. 

This is not just playing with words.  Of course the front end of the URL of a given web page may well be identical with the front end of other related web pages.  If so, any hyperlinks between the two web pages can be called internal links.  However at no stage of this analysis is a website label attached to each of these web pages.

This is not intended to fuel a philosophical discussion.  Rather these distinctions have very important consequences in how the group of web pages should be monitored and managed.

The Outside In Big Picture Of The Internet

The best big picture view of the Internet is that it is a huge population of web pages which are interlinked via hyperlinks.  Any association among a group of web pages is really determined by these hyperlinks.  It is not determined by whether or not those web pages exist within the same domain or sub domain.

You may occasionally hear that it is important to get inlinks or backlinks to a website in order to make the website more search engine visible.  This should really be interpreted to mean that the particular web pages that are the target of such inlinks will be more search engine visible.  It will also give more authority to other web pages they link to.  However the authority that passes through these hyperlinks will be the same whether these hyperlinks target closely related web pages or quite independent web pages.

The Outside-In Challenge

This outside in view of what we call websites highlights the challenge.  It is not sufficient just to get a large number of inlinks pointing to the Home page of that fuzzy collection you call your website.  This will get a highly diluted amount of authority for all other web pages that are buried deep within the website structure. The best working view is that every web page must create its own visibility through its own inlinks.

This is the difficulty with a traditional website.  You add a web page but the only inlinks it has are those created within the website architecture.  Special efforts must be made to generate backlinks specifically for any given web page.

This is where a blog becomes so much more powerful.  Every new web page (blog post) that is added automatically generates its own inlinks from a variety of sources.  Such things as Technorati tags or Deli.cio.us references are one way.  To this we can now add social media such as Twitter and Facebook, even though the initial references may have nofollow tags.  As human viewers see the references, they may create blog posts themselves that reference (link to) the new web pages.  In addition you have the whole slice of the Internet that is set up to handle RSS news feeds with other social media such as FriendFeed to spread the buzz even more.

So forget you have a website.  It is sloppy thinking and you will not target your efforts in the best way.  Realize that what you have created is a group of web pages.  Some of those web pages are much more important than others.  Those are the web pages that should be highly visible to the search engines.  Plan carefully how you can concentrate your efforts on those ‘money’ pages.  You will get much more bang for your buck.

Post from: StayGoLinks

An Outside-In View Of Websites

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As the Wall Street Journal tells us, for two years, Milo has tried to Put Store Stock Online.  That’s not the dog, but the company, Milo.com, named after him.

When you’re on the go, it is a whole lot easier if the Internet can tell you whether the stuff you are looking for is available at stores nearby.  Milo.com, in Palo Alto, CA., has been setting up a database for two years that knows what products are in stores near you and whether they’re in stock.

It’s an obvious need so it’s not surprising that the universal provider of all information has now decided to tackle this tough problem.

Google launched its service with inventory data from just five retail outlets — Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm (the last three of which are all owned by Williams-Sonoma). They’ll undoubtedly expand that list, and are taking volunteers from businesses that want to join in the program.

Milo has signed up 49 retail chains, covering 48,000 stores and 2 million products. Beyond brands like Best Buy and Sears, which have open systems that let any outside programmers tap into their inventory database, they’ve managed to sign up some big names, including Target, Nordstrom, Macy’s and J.C. Penny.

As Google explains, all you need to do is look for the blue dots.

If you’re searching for a product that is sold by participating retailers, you can just look for the blue dots in the search results to see if it’s available in a local store. If you see a blue dot, you can tap on the adjacent “In stock nearby” link, and you’ll be taken to the seller’s page where you’ll see whether the item is “In Stock” or has “Limited Availability” near you. You’ll also see how far away the stores are from you — as long as you’ve enabled My Location or manually specified your location.

It works with any iPhone, Palm WebOS phone, or any Android-powered device in the US.  Search with Google.com in your mobile browser, tap on the “more” link, and then select “Shopping.” Or you can check the “Shopping results” section in Universal Search results when you search on Google.com.

Google is now looking for retailers who would like to participate in the program. Provided your Local Business Center data is up to date, and your Product Search data is in great shape, then you can ask to be considered. 

The real question is whether Google can provide good information like this when data quality really is not easily scaleable.  Perhaps it’s better handled by a vertical portal like Milo.com.  After all even Google must focus its efforts if it is to do a good job for all its stakeholders.

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Post from: StayGoLinks

Google Nearby Stock Information

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For those on the go, Google continues to add interesting innovations to its search facilities.  As Google announced you can now refine your searches by location.

Location has become an important part of the way we search. If you’re a foodie looking for restaurant details, food blogs or the closest farmer’s market, location can be vital to helping you find the right information. We have now added the ability to refine your searches with the “Nearby” tool in the Search Options panel. One of the really helpful things about this tool is that it works geographically — not just with keywords — so you don’t have to worry about adding “Minneapolis” to your query and missing web pages that only say “St. Paul” or “Twin Cities.” Check it out by doing a search, clicking on “show options” and selecting “Nearby.”

Naturally this also works when you do a search on your mobile device.  If your local restaurant has also decided to add an advertisement using AdWords then you can now even click on their phone number in their mobile ad.  It would seem to be a win win situation.

Calling the business is now easier thanks to a feature that allows advertisers to add a clickable local phone number to their mobile ads. If you’re using an iPhone, Android, or other smartphone, you just click the number to call the business.

The results of this process can be really staggering.  Below you will see a Nearby search for pizza here in Langley BC. As might be expected, there are quite a number of pizza restaurants, many of which do not even have websites.  It was particularly pleasing to see a mention of a pizzeria in Fort Langley. 

Perhaps the only surprising thing to remark here is that still Google has not included the new Golden Ears Bridge, now in operation for nine months. Perhaps it is a question of priorities.  After all, Translink, the agency for the Golden Ears Bridge has no need to spend money on Google advertisements.

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Langley BC Pizza Search With Google

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They have just launched a text message paging tool that fits right into this new Mobile Web world.  Of course many restaurant goers have their cell phones with them so that gives many new opportunities.

Let’s say you walk into a restaurant on a busy Saturday night and instead of the hostess handing you a flashing buzzer pager, you just provide your cell phone number and the restaurant sends you a text when your table is ready. This allows you to browse nearby stores and do some shopping while you wait.  At the same time this saves restaurants thousands of dollars each year because they don’t have to replace those expensive pagers.

All a restaurant needs is a $200 iPod Touch and an internet connection and they have a full-blown restaurant paging system sending texts to any cell phone.  For more info, check out the Recess Paging System website.

I find that a truly creative application and is typical of what we will be seeing increasingly on the Web (Mobile of course).

Post from: StayGoLinks

Line-ups no longer with the Mobile Web

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