The same logic applies when you take the idea of communication from the side of your customers. How they are able to communicate their ideas, aspirations, issues with products/services, needs and wants used to be a cumbersome process characterized by the limitations of much older retail technology. Now that there have been groundbreaking advances achieved in retail technology in recent years, the communication lines have become more open and more accessible to all parties concerned.

No more middlemen

It used to be that companies through their marketing efforts, made product and service information disseminated and brand values implied to large groups of consumers via traditional media like TV, print and radio. This made it easy for companies to reach out to consumers but proved a bit harder for consumers to reciprocate owing to corporate bureaucracy. Traditional media institutions and the advertising model of specialized communication both stood in the way of direct contact between businesses and their consumers.

However, with the advent of online technology like the Internet, web browsers, and more recently, social media, the information relay had become more immediate — in real-time and interactive. The communication mode had finally become the ideal two-way traffic of info that it should be. Social media had finally gotten rid of the traditional media middleman.

The power to talk back

If there is one communicational privilege or power considerably potent enough to be put in the hands of consumers and companies, it must be the power to speak their minds out in a two-way communicational exchange. This is what social media has achieved for consumers and businesses. There are specific benefits that social media engagement offers both components of the retail cycle like the following:

• The power to measure market reach and channel it to profitable use. Social media analytics and their measuring tools have the ability to pinpoint where consumerist pockets of growth reside, and the nature of their wants and needs. The moment companies successfully zero in on such pockets of potential retail growth; it becomes easier for them to formulate retail strategy to capture markets.

• The power to effect change in brand philosophies and value delivery. Never in the history of global retail has a consumer group as powerful as that of the social media user been proven to influence the way companies do business. Brands getting into social media engagement have begun to establish more meaningful relationships with customers because the medium demands an alignment between consumer wants and needs and the philosophies of various brands. The power of a posting, tweet or shared content can potentially be helpful in building brand loyalty — or could also ruin brands if content strategists make wrong social media moves.

• The power to leverage online media to fight bad press. Companies and consumers who are social media users are equipped with the capability to challenge, refute or even demolish misleading, malicious, false, or unfounded information professed by traditional media in real-time. No one can now be held hostage by a belligerent press nor be exempt from the liabilities of Fact Check or being exposed via Wikileaks. Media institutions at the beck and call of once powerful corporations now find it embarrassing to go against the millions of social media users unwary of demolishing lame arguments by legit media guilty of sensationalism. The name of the game has become access to accurate and useful information.

Author Bio:

The author juggles being a wife to an engineer and a mother to a witty toddler. In her spare time, she involves herself in getting the word out about RingCentral office phone systems. Find Monique on Google+.

Post from: StayGoLinks

Benefits of Two-way Social Media Engagement

Technorati Tags: Business, Communication, Consumer, Marketing and Advertising, Old media, social media, Twitter, Wikileaks

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The post Benefits of Two-way Social Media Engagement appeared first on StayGoLinks.

Looking at the data from a world/geographic perspective, Asia-Pacific was the only region of the world to show growth in total handset purchases during Q1, up by 6.4%. Sales decreased by 3.6 per cent in EMEA (Europe, the middle East, and Africa), by 9.5 per cent in North America, and Latin America saw a decline of 3.8 per cent.

Does a Smartphone Sales Surge Affect OS?

With respect to smartphone Operating Systems (OS), Android continued to increase its dominance, with a smartphone sales surge of units sold increasing by 86.6 per cent year-on-year, to a total 156 million handsets – placing Android’s market share at a very respectable 74.4 per cent. Apple’s iOS continues to retain its hold  on second place; however, the second place share has decreased from 22.5 per cent to 18.2 per cent.
What about Microsoft’s Windows Phone OS? It is, in fact, the only other OS to gather any year-on-year growth in

the market.   Windows Phone, up from a 1.9 per cent market share in Q1, 2012, to 2.9 per cent, continues to try and gain respect, and use, in the smartphone market.  This may provide users and investors with questions as to why Nokia did not choose Android over Windows Phone for their OS choice.  If Nokia wants to benefit from the smartphone sales surge, they may want to rethink their strategy.

Post from: StayGoLinks

Smartphone Sales Surge According to Gartner

Technorati Tags: Android, Apple, Gartner, IOS, Market share, Microsoft, Nokia, Windows Phone

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Amazon Virtual Coins Can Save up to 10%

Amazon’s Virtual Coins are available to purchase at various discounts to actual value depending on the volume of coins purchased: 1000 ($9.50); 5,000 ($45); or 10,000 ($90).  The coins do not expire (unless Amazon does, I guess) and do not have fees associated with them.  If you are an avid buyer of apps and/or games with Amazon, it can be a built in 10% saving for you if you purchase enough coins.

Amazon first announced plans for Coins in early February and described that Coins will provide developers with new opportunities, and will earn developers the standard 70 percent revenue share when customers make purchases using the digital currency.

“Developers continue to report higher conversion rates on Amazon compared to other platforms,” Paul Ryder, vice president of apps and games for Amazon, said in a statement. “Now we have another new way to help developers reach even more of our millions of customers. Amazon Coins gives customers an easy way to spend money on developers’ apps on Kindle Fire in the Amazon Appstore.”

Amazon’s move came at a time when other companies were moving away from the use of virtual currency. In October, Microsoft confirmed that it will be phasing out the use of Microsoft Points in Windows 8. In June 2012, meanwhile, Facebook announced plans to ditch its Credits platform in favor of local currencies and allow app developers to offer in-app subscriptions; however, for a platform like Amazon, giving a benefit to loyal customers only makes them more loyal and coming back for more.  It would not surprise me to see Amazon Virtual Coins being used as currency on other sites over time and may  become a competitor to bitcoins for P2P (person to person) currency on the web.

Post from: StayGoLinks

Virtual Coins increase with Amazon’s Virtual Coins

Technorati Tags: Amazon, Amazon Appstore, Amazon Coin, Coin, Facebook, Kindle Fire, Microsoft, Paul Ryder

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The post Virtual Coins increase with Amazon’s Virtual Coins appeared first on StayGoLinks.

In the past, you may have been able to spin or re-share your old content. That won’t cut it anymore. Google is penalizing sites that are publishing duplicate content, and many have seen their page rank fall significantly as a result. However, there is still a way that you can reuse that old content without getting penalized by a Google. Here are a few ideas:

Create Resource Guides

Google loves extensive, authoritative content. You can take an old blog post — or several posts — and put them together to create exhaustive resource guides. You would put this old content together with new content, including links to studies, research, and other authoritative citations. The key is to take this previously thin or basic content and add as much information as you can so that it is an exhaustive guide for your readers.

Not only will these resource guides help you stay in Google’s good graces, but they will be very popular with readers. Resource guides are some of the most linked content, and you are likely to generate numerous organic links from them.

Design Infographics

Graphics and photos are a great way to draw visitors into your blog, and infographics help combine these visually compelling elements with useful information. The great things about infographics is that you can use the same content without having to worry about it getting dinged for being duplicate. Search engines won’t be able to crawl the words on the photo, so you won’t get penalized. At the same time, readers will love the useful, easy-to-read format presenting the information as a helpful guide, and the infographic will help you get new traffic.

Infographics are also very popular for sharing on social media, especially on Pinterest. By turning your old content into infographics, you can freshen up your posts, attract new readers, and generate more incoming links.

Produce Video Blogs

Video blogs are gaining in popularity as more and more people are finding themselves pressed for time to read articles and blogs. It’s easy to make time to watch a short one- to two-minute video, and it will be more entertaining than reading a blog post. As with infographics, you can create video blogs with the same content without fear of penalty since search engines aren’t able to crawl the content.

Make sure you add a little something extra for your readers, rather than just reading the old post. You can add some updated information, create compelling graphics, or just create an entertaining presentation . The more entertaining or interesting you make the video, the more traffic and inbound links you will get.

Content marketing is one of the most important ways you can get more traffic to your site and increase your page rank. However, coming up with fresh, unique content day after day, week after week, month after month, and year after year can be exhausting work. You can highlight some of your best older content by recycling it into newer posts. These strategies can help you do that without incurring the wrath of Google.

The Author:

Kelly Opferman is a seasoned writer who at this time focuses on her auto payment calculator site. Her educational background includes finance, teaching, and economics.

Post from: StayGoLinks

How to Recycle Old Posts for New Content

Technorati Tags: blog, Content marketing, Google, infographic, PageRank, Pinterest, search engine optimization, Searching

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T-Mobile really needs this to succeed.  They customarily have blamed the lack of offering an iPhone for the massive customer erosion that occurred in the last few quarters.  T-Mobile’s hope is that the availability of Apple’s phones will staunch the blood-loss of departures.  With the company’s change in it’s contract system (customers now do not have to sign two year contract agreements), and the addition of the iPhone 5 to it’s lineup, T-Mobile is scrapping for customers.  In fact, T-Mobile had net losses of 199,000 in contract customers in the first quarter of 2013.  With strong prepaid accounts and other non-contract customer additions, they ended up with a net positive of 579,000 new customers.  So, the new strategy may be working for T-Mobile.

As T-Mobile continues to build out a full 4G LTE network, they could start winning customers coming off contract from AT&T bringing unlocked AT&T iPhones with them.  It may put a thorn in AT&T’s side and put T-Mobile in position to become a much nimbler and customer friendly competitor than the three larger carriers.

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How Does T-Mobile like the iPhone 5?

Technorati Tags: Apple, customer, Handhelds, iPhone, iPhone 5, Smartphone, T-Mobile, United States

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It is far easier to connect the People through Mobile phone rather than Landline

The countries that were only relying on the landline connectivity found the mode of communication through the mobile phone no less than a boon. Most of the countries in Asia where people were not even able to afford landline connectivity there the mobile phones have created a revolution and people consider it as their coming true

Whatever your Position is you will get the Information

With so many telecommunication industries, coming into existence it has become a matter of seconds that your cell phone will receive the signal from the other cell phone of caller and he will update you with all the required information. The information can be in the form of personal gossip or very important piece concerning the whole life.

Mobile Phones have changed the façade of the Whole business life and Professional World

It has been surveyed many times that a 10% more penetration in the mobile phone means that a rise of 0.5 % in the GDP of the country. Being connected wherever you are is not only important for a stockbroker but also a fisherman comes to know where to put his net to fetch the catch of the day.

Mobile Technology Facilitates Internet, Accessing and Execution

You name any project or application and you will get it installed on your mobile phone in no time. Whatever it is social networking, internet browser, social hub or any other application, which connects you professionally or personally can be installed on the mobile phone. You can do video calling in the time span of seconds over the distance of thousands of miles in no time.

Mobile Phone means E-commerce

These days many businesses are resorting to the mobile e-commerce option. They are not only promoting their business but also making huge profits out of it. Mobile commerce has given a new dimension to the business world and just by sitting at your home; you can transact anything and anywhere. You are ensured full security for your information as well as your purchased goods.

Mobile Phone has truly made the world a Global Village, which is not recognized by its size but by the means of the communication used by its inhabitants. You are always connected with the world every time   and everywhere.

Author Bio

Claudia has won appreciations from the clients about her writing assignments about Microstrategy Training. She has written a number of articles on this topic and readers have found it useful, follow me @ITdominus1.

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How Mobile Phones Make the World a Global Village

Technorati Tags: Africa, Asia, Business and Economy, Communication, Developing country, Mobile, mobile phone, Mobile technology

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DiggDigg

This WordPress plugin is among the most versatile and popular ones to give you a better social media exposure. DiggDigg helps your readers or visitors to share your content with their family, friends or any of their casual associates. You could add the sharing buttons over your posts or content or at its floating bar, which can expedite the sharing thing. This plugin is compatible with all the popular social networking sites. You also have the option of changing the sharing buttons to add a couple of customization option as per your choice. Now, you could find this plugin completely new as it’s been revamped and thus you could find out a number of enhanced features and functionalities.

Socialize

Another worth mentioning WordPress plugin, which can give you a good social media exposure, is Socialize. It is one of the most popular plugins used to get traffic via social media sites. Socialize helps the readers to share your posts or content to a number of social networking sites without any hassle. It has around 12 popular social media sharing buttons including Buffer and Pinterest. It helps in inserting Facebook automatically along with opening up the graph data over the head of the website. You could easily change your button order on each and every individual web page. You could use this plugin for custom post type support and also enjoy loads of placement and display options. You get things like Bitly integration, whereas the developers could find things like filters and actions.

AddThis

You certainly know AddThis as your web browser plugin, which helps you in sharing the content, while your browse the internet. This WordPress plugin- AddThis simply works in the same way, which helps your blog or site visitors or readers to share your content to a number of social media websites including Facebook, Twitter, Google Plus, Reddit, etc. You have options in terms of size of sharing buttons, which help in coordinating the smaller and larger design of your site or blog. Also, you could incorporate Google Analytics, which will help in getting the real time statistics. Hence you could know the number of posts shared from your website or the particular posts generating maximum number of shares.

Shareaholic

Another WordPress plugin, which gives you a good social media exposure, is Shareaholic. It helps in including several share buttons for a wide range of social media sites. It carries a floating sharing bar feature over the top and not over the side unlike the one you see in DiggDigg. It also helps in displaying the relevant posts. With the help of your Google Analytics user ID, this plugin will simply help in aggregating the data from your site or blog to embark with several charts, which help in displaying the incoming traffic in terms of percentage of the visitors and in plain numbers as well, which is generated by a number of sources including social media and search engines. These graphical charts also display the number of popular individual shares over site or blog, which could be called as a handy feature if you are interested in applauding your regular readers with some prizes or bonuses.

Social Media Tab

This plugin simply help in getting a good exposure over social media platforms to your blog or site’s content. It gives you a good language support and comes out with several stylish and clean icons. It helps in adding several sliding tabs for each and every social network profile. It helps in managing a number of social feeds or profiles over one widget.

Final word

The importance of social media exposure to your site or blog cannot be denied in the current world when the popularity of these sites has reached over the zenith. Luckily with the above list of plugins, you could get some of the best social media exposure.

About The Author: Kelly is a writer/blogger. She loves writing, traveling and reading books. She contributes on Regal Cigs

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Get Social Media Exposure with WordPress Plugins

Technorati Tags: AddThis, Facebook, Google, Google Analytics, social media, Twitter, WordPress, World Wide Web

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The post Get Social Media Exposure with WordPress Plugins appeared first on StayGoLinks.

Samsung Galaxy S4 Cases For Every Situation

During the day at work or school, you may want to keep an eye on your S4 without being too obvious. If this describes you, then take a look at the Samsung Galaxy S4 S View Cover. It replaces the back cover, provides full screen protection, and allows you to view incoming calls and messages without opening the cover (Cool!).

After work, perhaps you have a special, evening gathering and you want a certain sophistication added to your Galaxy S4, then a carbon black case might satisfy your needs. With precision machined brushed aluminum, beveled edges, screen protector, and ultra slim fitting profile, your Samsung Galaxy S4 Cases might be the envy of everyone at the gathering.

Hey, the weekend is finally here. Thankfully, there are many Samsung Galaxy S4 cases for your weekend activities. If you plan on some rugged backpacking or off-road activity, a tire tread design case or impact hardened case might be your best choice. Are you a treadmill jockey or long distance bike rider? Check out the Samsung Galaxy S4 armband case (Once again, Cool!).  No pockets required!

For just general down time, f you want to use your S4 phablet to search the internet for the best Samsung Galaxy S4 Cases, you’ll want to check out a case that is a flip style. The flip style case allows a small work area for pen and paper, and if you find a great buy while you’re online, the flip style case will even let you store a credit card or two. If you don’t want to buy now or just need to remember some key information, you can jot down important facts and notes for reference and recall.

Finally, perhaps you are in a large family or group of friends where everyone seems to own an S4.    It can be quite confusing with just two color choices to differentiate one phone from another.  You can go wild with your case or go conservative.  It is totally up to you; so, take your “White Frost” or “Black Mist” Samsung S4 and make it a personal statement by picking just the right Samsung Galaxy S4 cases for your current mood, location, activity, or needs.  Whatever you choose or decide, do not talk yourself into using your S4 investment without the protection of a case.  One slip from your hands and your screen may crack, the shell may break or become scuffed.  You may not care about customizing your Galaxy S4, but think of it as a little bit of insurance against accidents, and who knows, maybe you can use your case as a way to get to know other people or at least have something to talk about while waiting in line for the next Samsung Galaxy phone!

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Samsung Galaxy S4 Cases Let Your Personality Shine

Technorati Tags: 1080p, Galaxy S4, Google, Samsung, Samsung Galaxy S4, Samsung Galaxy S4 Cases, Samsung Galaxy S4 S View Cover, Smartphone

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The post Samsung Galaxy S4 Cases Let Your Personality Shine appeared first on StayGoLinks.

Your blogging future does not have to be so dismal though. Here are a few things that you will be able to do in order to keep your readers happy and coming back to your site each week. 

Revisit a Subject or a Post with New Insight

Even if you’ve already touched on a subject, it does not mean that you have to avoid the topic for future posts. You can always come back to the subject an look at it from another angle, offer other tips on the same subject, or even contradict what you said before if you have new insight and experiences that can back it up. Readers may well be interested in seeing the same subject again.

Create an Article Series to Keep Readers Returning

Another way that you can keep people coming back to your blog is with a series. If you have a series of shorter articles that paint a complete picture, you will find that people are going to want to read all of those different parts. In fact, splitting your posts into series can be a good idea, as it can spread keep your blog rolling in content longer! If you have a long post about the benefits of eating greens on your health blog, you could separate it into several posts that will provide your blog with content for a few days or weeks depending on how often you actually post. You could have a post that goes over the benefits, and another post that tells people the best foods to eat and what they should buy at the grocery store. Yet another post could provide the reader with tasty recipes.

If you are going to do a series though, it is generally a good idea to have the entire series written in advance, as this will ensure that you are on time with your postings. People are not going to want to wait on your next post any longer than they have to!

Articles Based on Reader Feedback

Your readers might have some things that they want you to write about that you haven’t covered yet. Make sure that you read all of the comments, and you will start finding some subjects right from the readers who are already enjoying your blog. Chances are that other readers are going to enjoy those posts as well.

“How to” Articles are Popular

You may want to look at writing how to articles for your blog as well. It is usually possible to write a how to article for nearly any niche, even those that might seem difficult at first. Start looking for some different how to angles that will work for your niche and catalog the ideas so that you can use them later.

Other Types of Media

Something else that you will want to consider is adding other types of media to your blog occasionally. Some photos and videos can go a long way in adding visual interest to the blog, and they might be just what the blog doctor ordered!

Melissa Tyler is a dedicated writer at VPNTEN– a place to find reviews about the best VPN providers. She is fond of sharing advice about online security, safety connections and VPN technology.

Post from: StayGoLinks

Keep People Interested in Your Blog with the Right Topics

Technorati Tags: Arts, blog, FAQs Help and Tutorials, Niche blogging, social media, Twitter, Writers Resources, Writing

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The post Keep People Interested in Your Blog with the Right Topics appeared first on StayGoLinks.

Optimizing your site for mobile users will help you to reach more customers and to drive more sales. Here are a few tips for how you can optimize your site for mobile users:

Focus on Your Core

There isn’t a lot of room on a mobile screen for flashy graphics and a clever design. You have to make the most of every pixel, and that means stripping down the elements so you can focus on your core message. Get rid of extraneous information on your landing page, and get right to the heart of why users are on your site. This could be a display of your products (with the most popular right at the top), or it could be a short blurb about your services, with your contact information or links to your portfolio.

Improve Your Load Times

Smart phone users are often at the whim of cell networks and free wi-fi. Between their connectivity issues and the limited memory and processing speed on smart phones, they aren’t going to experience the same performance they would on a PC. That means that you have to do everything you can to improve load times on your site so you don’t lose users who get tired of waiting for your page to come up.

One of the best ways to improve your load times is to get rid of your photos and graphics, or to pare them down considerably. Most mobile users want to get the information they need quickly, and they aren’t as concerned about the way your site looks. Make sure users have a chance to learn about your message and aren’t turned away by a slow-loading site.

Keep It Simple

With so little space available on the screen of a mobile device, you may be tempted to try to cram in as much as you can to give users as much information as you can. However, just like with your full site, it is important to make wise use of white space to make your site easier to read and easier to use. Too much information crammed into such a tiny space can make it hard to find what you’re looking for, not to mention making it physically harder to click on the tiny links with your big finger.

Make Navigation Simple

Mobile users don’t have a full keyboard or a mouse available to navigate your site. Most of them are typing on small QWERTY keyboards that make entering information tedious, or they are trying to click on tiny links and end up hitting other links instead when their fingers inevitably go outside the small boundaries of the space.

Make navigation simple by creating large buttons, easy and intuitive menus, and lots of bold text against a simple design. The easier navigation is, the easier it will be for users to find what they need and to buy your products.

Provide a Link to the Full Site

Not every user will like the stripped-down version of your site. It’s better to give your customers options than to lose them entirely. Make sure you have a link to your full site so that those users who prefer that version can access it. They may even find more information there that convinces them to buy more of your products.

The mobile market is here to stay, and it’s only expected to grow larger. Make sure you use these tips to help you create a mobile version of your site so that you can continue to tap into that market and to reach more customers.

About the Author:

Bridget Sandorford is a freelance food and culinary writer, where recently she’s been researching cooking schools in NYC. In her spare time, she enjoys biking, painting and working on her first cookbook.

Post from: StayGoLinks

Optimize Your Site for Mobile Users

Technorati Tags: Business, Business and Economy, Mobile computing, Mobile Device, mobile phone, mobile Web, Personal computer, Smartphone

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The post Optimize Your Site for Mobile Users appeared first on StayGoLinks.