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	<title>Steffen's blog</title>
	
	<link>http://steffen78.wordpress.com</link>
	<description>Brussels, communications, policy, politics and the web...</description>
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		<title>Steffen's blog</title>
		<link>http://steffen78.wordpress.com</link>
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		<title>Letting people other than senior-president-diretor-chairman So&amp;So represent your company</title>
		<link>http://steffen78.wordpress.com/2009/11/05/letting-people-other-than-senior-president-diretor-chairman-soso-represent-your-company/</link>
		<comments>http://steffen78.wordpress.com/2009/11/05/letting-people-other-than-senior-president-diretor-chairman-soso-represent-your-company/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 18:40:07 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[corporate communications]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1550</guid>
		<description><![CDATA[In my last post I wrote about having experts represent your company. Another thing worth mentioning along those same lines is having lesser mortals represent your company to the outside world. Many a client has recoiled in horror when I&#8217;ve suggested that someone other than really senior spokespeople could possibly be the face of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1550&subd=steffen78&ref=&feed=1" />]]></description>
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		<title>Use your experts</title>
		<link>http://steffen78.wordpress.com/2009/11/02/use-your-experts/</link>
		<comments>http://steffen78.wordpress.com/2009/11/02/use-your-experts/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 18:18:27 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1544</guid>
		<description><![CDATA[You&#8217;ve got a budget and you&#8217;re an ace, silver-tongued communicator. What&#8217;s the temptation? To tell the story yourself every time, with clever messaging and soundbites containing all your keywords oozing out of every pore.
It&#8217;s all very well, and there&#8217;s a place for this sort of output. However, I&#8217;d urge communicators to not lose sight of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1544&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Good communicators should spend most of their time feeling dissatisfied</title>
		<link>http://steffen78.wordpress.com/2009/10/31/good-communicators-should-spend-most-of-their-time-feeling-dissatisfied/</link>
		<comments>http://steffen78.wordpress.com/2009/10/31/good-communicators-should-spend-most-of-their-time-feeling-dissatisfied/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 18:59:31 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1534</guid>
		<description><![CDATA[Communication campaigns tend to have very ambitious objectives, usually involving a major shift in opinion or behaviour amongst a set of people &#8211; often a very large and diverse one at that. Success takes a long time and a lot of perseverance, you need to be smart, analytical and on the ball, you might need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1534&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Avoiding the temptation to do it all</title>
		<link>http://steffen78.wordpress.com/2009/10/26/avoiding-the-temptation-to-do-it-all/</link>
		<comments>http://steffen78.wordpress.com/2009/10/26/avoiding-the-temptation-to-do-it-all/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:31:50 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1526</guid>
		<description><![CDATA[The web offers infinite publication space on multiple platforms at zero cost other than time. Result? Busy organisations communicating everything anyone does a thousand times, just because they can.
Most of the time it&#8217;s a mistake caused by two instincts:

The belief that &#8211; surely &#8211; plenty of people, somewhere, will pick up your material and be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1526&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Doers vs strategists</title>
		<link>http://steffen78.wordpress.com/2009/10/25/doers-vs-strategists/</link>
		<comments>http://steffen78.wordpress.com/2009/10/25/doers-vs-strategists/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 23:04:31 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1528</guid>
		<description><![CDATA[Doers think strategists are all talk and no action. Strategists claim doers don&#8217;t think things through and complete tasks just for the sake of getting stuff done.
Who is right? Both and neither. Truth of the matter is strategy and execution are both part of the same parcel and should be in symbiosis, not competition.
So step [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1528&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Good communications? Ask yourself what you’d think</title>
		<link>http://steffen78.wordpress.com/2009/10/15/good-communications-ask-yourself-what-youd-think/</link>
		<comments>http://steffen78.wordpress.com/2009/10/15/good-communications-ask-yourself-what-youd-think/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 18:59:33 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1516</guid>
		<description><![CDATA[I get &#8220;helpful&#8221; suggestions on the job every day: make the interviewee stand in front of our logo, let&#8217;s get the CEO to say a word &#8211; that&#8217;ll impress them, make sure you add key message X to everything,  that doesn&#8217;t follow our colour guidelines, we need a better jingle, can you think of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1516&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>My dog ate my homework..</title>
		<link>http://steffen78.wordpress.com/2009/10/11/my-dog-ate-my-homework/</link>
		<comments>http://steffen78.wordpress.com/2009/10/11/my-dog-ate-my-homework/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 18:37:25 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Italy]]></category>
		<category><![CDATA[Berlusconi]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1513</guid>
		<description><![CDATA[.. sounds more credible than the tosh Berlusconi and his cronies have been spouting over the last week. The President is left-wing. The Consitutional Court is left-wing. 72% of the press is left-wing. The gullible foreign press is manipulated by the Italian left-wing press. You get the gist.
What&#8217;s worrying though is that although these conspiracies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1513&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Don’t bother with a big online launch: build a story instead</title>
		<link>http://steffen78.wordpress.com/2009/10/10/dont-bother-with-a-big-online-launch-build-a-story-instead/</link>
		<comments>http://steffen78.wordpress.com/2009/10/10/dont-bother-with-a-big-online-launch-build-a-story-instead/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 17:46:11 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1485</guid>
		<description><![CDATA[I was recently asked to come up with some ideas to attract attendees and to generally &#8220;raise awareness&#8221; of an event using just online channels. My recommendation? If you&#8217;ve only got three months to make sure the right people know about your event, use other channels.
Big splash launches usually don&#8217;t work well online: if you&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1485&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Wonder why it’s so easy for a politician to go from nutty fringe to moderate?</title>
		<link>http://steffen78.wordpress.com/2009/10/04/wonder-why-its-so-easy-for-a-politician-to-go-from-nutty-fringe-to-moderate/</link>
		<comments>http://steffen78.wordpress.com/2009/10/04/wonder-why-its-so-easy-for-a-politician-to-go-from-nutty-fringe-to-moderate/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 13:25:36 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1495</guid>
		<description><![CDATA[Quick thought. I was recently speaking to someone who works for a fairly outspoken politician (to say the least) who said that the politician in question is currently considering whether to communicate in a slightly more mellow manner so as to attract a different type of voter.
It&#8217;s startling how thin the line between &#8220;moderate&#8221; and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1495&subd=steffen78&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Explaining an issue from a target’s perspective, not yours</title>
		<link>http://steffen78.wordpress.com/2009/10/02/explaining-an-issue-from-a-targets-perspective-not-yours/</link>
		<comments>http://steffen78.wordpress.com/2009/10/02/explaining-an-issue-from-a-targets-perspective-not-yours/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 11:05:30 +0000</pubDate>
		<dc:creator>Steffen</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Brussels]]></category>

		<guid isPermaLink="false">http://steffen78.wordpress.com/?p=1493</guid>
		<description><![CDATA[A problem that often arises when an expert needs to explain an issue to their target &#8211; be it a policy-maker, influencer or a member of the general public &#8211; is that the expert develops their approach from their own perspective, rather than that of the target. Policy-makers are asked to make decisions based on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=steffen78.wordpress.com&blog=4562686&post=1493&subd=steffen78&ref=&feed=1" />]]></description>
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