Step In Communication

Frequently Asked Questions about Working with Influencers

Jennifer Hatton — Sun, 10 May 2026 17:56:00 +0000

At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]

The post Frequently Asked Questions about Working with Influencers first appeared on Step In Communication.

Tired of Trying to Analyze Media Sources?

Fran Stephenson — Fri, 25 Jul 2025 14:03:58 +0000

Two New Tools to Examine Media More Closely If you’re like me, you consume a wide variety of news and news sources. You might even call yourself a news junkie. It’s part of the necessary and constant preparation to help your clients navigate their world. Let’s face it. Consuming a wide variety of news helps […]

The post Tired of Trying to Analyze Media Sources? first appeared on Step In Communication.

I Found a Real Human at Facebook (Yes, Really)

Jennifer Hatton — Thu, 19 Jun 2025 14:31:56 +0000

If you’ve ever managed a Facebook Page or Group for a client, you know how frustrating and painful the platform can be. Between evolving interface changes and random technical glitches, just keeping things running smoothly can feel like a full-time job. We’ve seen it all: Account access issues that block clients from logging in, finding […]

The post I Found a Real Human at Facebook (Yes, Really) first appeared on Step In Communication.

You Are Not the Intended Audience for Your Campaign

Fran Stephenson — Wed, 21 May 2025 13:30:34 +0000

Chances are you’re working with a team to manage your campaigns. It may be a social media campaign only, or a fully integrated campaign with PR, social, paid and creative teams all doing their part to advance your client’s initiatives. I’ve worked on dozens of teams like this and it always strikes me as funny […]

The post You Are Not the Intended Audience for Your Campaign first appeared on Step In Communication.

What Trends are You Watching this Year?

Fran Stephenson — Mon, 24 Mar 2025 17:50:30 +0000

As the calendar turns a page each year, a lot of marketing leaders identify trends which are either emerging or already arrived. Social and digital media are no different. Our team looks at these each year and then evaluates them against the needs of our current clients. We studied a number of trend posts in […]

The post What Trends are You Watching this Year? first appeared on Step In Communication.

What I Learned from The Chaos Machine

Fran Stephenson — Fri, 24 Jan 2025 17:26:23 +0000

As social media managers, we’re always talking about the algorithm. With a capitol THE. How to harness it, how to rise above it, how to keep it from punishing us in our pursuit of good, strong social communications for our businesses. We also know – and hate to even think about – how the deck […]

The post What I Learned from The Chaos Machine first appeared on Step In Communication.

Should a Thanksgiving Menu be SOOOO difficult to find online?

Fran Stephenson — Tue, 19 Nov 2024 13:01:22 +0000

The short answer to this is NO. But the long answer is that it WAS difficult to find online. Here’s a story about my journey to avoid cooking this Thanksgiving and to patronize a local business to enjoy a beautiful Thanksgiving meal. And it’s a cautionary tale for small businesses this holiday season on sales […]

The post Should a Thanksgiving Menu be SOOOO difficult to find online? first appeared on Step In Communication.

The Many Styles of Social Media Managers

Fran Stephenson — Wed, 09 Oct 2024 15:05:34 +0000

Social Media Managers are all different. Which one are you? It’s tough being a social media manager (SMM) these days. More and more tasks are being asked of them, and their skillset is often stretched to the limit. Some are able to rise to the occasion, but our experience in coaching and assisting social media […]

The post The Many Styles of Social Media Managers first appeared on Step In Communication.

Is Your Influencer Campaign Ethical?

Fran Stephenson — Wed, 18 Sep 2024 18:25:23 +0000

In honor of PRSA Ethics Month, we’re taking a look at Influencer Campaigns We don’t know where influencers belong most of the time. Are they organic stakeholders? Are they paid advertising? Are they media? And when we’re working with a new client to imagine what working with influencers looks like to them, we get lots […]

The post Is Your Influencer Campaign Ethical? first appeared on Step In Communication.

Meta Set to Change Metrics for Facebook and Instagram

Fran Stephenson — Mon, 19 Aug 2024 14:58:04 +0000

Earlier this year, Facebook announced that some of their page level metrics were being deprecated (which happened about 30 days later in April). Maybe you saw your engagements go the same direction as this chart from one of our clients. At the time, it looked like it was just “reactions” (formerly called likes) that were […]

The post Meta Set to Change Metrics for Facebook and Instagram first appeared on Step In Communication.